market-economics

If you want a primer on technical analysis, this is a great way to start. Patterns in all markets repeat themselves, and watching these simple patterns can help to make you money or preserve capital that you have at work.. You can buy thicker, more expensive books on T/A, but I find these simple well defined patterns much more valuable and easier to understand and apply.

If the current round of corporate accounting fraud hasn't awakened you up to the usefulness of charting, maybe this book will. After having tried a pure fundamental analysis approach in my investing for years, someone finally convinced me to look at charts, which I considered to be the same level as reading tea leaves -- au contraire. After spening the past two years studying technical analysis, I am happy to report that this is one of the better books on the subject, and inexpensive, too. This book, along with websites like TradingMarkets.com, will give you a fantastic basis in technical analysis.

You can spend thousands on get rich schemes that are confusing, or dangerous, or far worse.

But the TA techniques are the standard and written by a standard in TA.

The charts are antiques but the knowledge is as current as today. (E.J. Korvette is one of the charts :)

Anything you learn from the book would be confirmed as correct today by an TA professional. And, it is quite readable to boot!

I'm in direct sales and have found Napolean Hill's great book improved my bottom line tremendously. I give copies of this book and Think and Grow Rich to all of my sales people. Result: rapid improvement in sales and a never say die attitude.

This book is like good mental protein. Must reading for sales people who want to excel in selling.

I have always enjoyed Napolean Hill's books. This man knew how to write in a a manner that compelled you to take action.Succeed and Grow Rich Through Persuasion is a must read for everyone, but especially salespeople. Teachers, parents, husbands and wives will find this book makes them more persuasive in all of their dealings. Although this book has ten chapters, I found the chapters on The Persuasive Personality, Prerequisites to Power and The manual for master salesmanshipparticularly noteworthy.Someof the other information does reat from Think & Grow Rich but that didn't stop me from picking up a new idea or two this time around.Get this book and learn The Power of Positve Persuasion. Also recomend Brian Tracy's "Advanced Selling Strategies."Tracy is a modern day version of Hill.

I bought this book back in the early 70's and sincerely feel that Succeed and Grow Rich is still one of the very best books ever written on salesmanship. In fact, if you were to buy, read and apply everything from this book and Og Mandino's "The Greatest Salesaman in the World", you couldn't go wrong.The 700 epigrams are powerful mind conditioners. Mt personal testomony is that they brought out a burning desire, self discipline, positive attitude and alove for other people like nothing else I have ever used.A philosophy that I live by is " God who giveth us richly for all things to enjoy" (I Timothy 6:17) and "I am come so they might have life and have it more abundantly" (John 10:10)Succeed and Grow Rich. Godspeed.

The conclusions drawn by the author are very logical and thorougly researched.
**HOWEVER**
The author's entire line of argument is faulted!
He does not fully take into account the limited resources that the global economic system operates with.
Prosperity, defined as ability to consume desired goods, can NOT be reached at the same level as that in Western countries- because there aren't enough goods to meet the consumption demands of the world's population at that level.
It is very simple.

The argument hit me in stages. As I zipped through the stories, I found myself smiling, but then I started thinking more seriously about what this book was saying, and now I think it's cruel and triumphalist. This book may become a tool in the hands of people who want to neglect the poor and feel good about it.

This book outlines the working of the global financial system in a clear and concise manner. It helped me understand the global financial interconnections and provided a solid understanding of how First World nations view the rest of the world. However, I disagree with the basic principles laid out in this book. Until the wealthy first world stops sucking off the resources of the poorest nations, there will always be strife and war.

Slywotzky and Wise could have titled their new book, New Growth for Old Companies: A Comprehensive Compendium. If you've read their many previous papers and articles, you'll find the contents of this book familiar but will probably be delighted to find all those ideas and more gathered informatively in one place. The authors' audience consists of companies in mature industries struggling to grow - and to grow in a sustainable manner.

Inspired by examples such as General Motors, Clarke American, and Cardinal Health, Slywotzky and Wise mix their own thoughts with others floating around the world of business ideas to come up with a strategy they call "demand innovation". I agree that typical product innovation, while retaining value, is far from the final word in achieving growth. The authors' demand-centric approach instead focuses on the customer's context in using a product or service, and satisfying that with the company's intangible wealth - customer contacts, business models, technical expertise, human capital.

If you are like most customers, you have no trouble finding any number of innovative products. Your wish-list of new stuff is probably making your bank balance very nervous. Yet the experience of finding, buying, using, getting support, and other issues that surround the product itself can create enormous frustration. Slywotzky and Wise do us the favor (as businesses and customers) of bringing together a set of opportunities to grow by helping customers reduce complexity and by helping businesses make better decisions and reach their market faster - often a newly uncovered or created market. Some of the methods for companies are ensuring operational excellence, treating growth as a systematic discipline, developing lots of small ideas and a few big ones, mandating growth at the operating level, securing high-level support for growth initiatives, and building your capabilities through acquisitions and alliances.

You may not find many of these ideas to be radically new, but that's no reason to ignore this book. The authors have done a fine job of gathering diverse elements of new-growth practices and putting them in a sensible framework of "demand innovation". Keep this book on the shelf next to you and pull it down next time you get that not-so-fresh feeling about your business and your markets.

Growth has always been a challenge and passion for top management. Mature markets, fierce competition, greater expectations from customers, investors and employees contribute to setting of tough growth targets and the difficulty in attaining them. It is interesting to note that only single digit (7) percentage of companies are able to achieve double digit growth in today's markets. This book takes a closer look at some of these and the means that they adopt to achieve it.

According to the authors, the conventional focus on product innovation, R&D and market penetration strategies have all hit a wall. To break free from this syndrome, companies have to adopt innovative approaches- Demand Innovation. Instead of focusing on the current offering, companies have to look from a customer perspective into the entire value chain of which the current offering could be a small part. The approach is to explore the surrounding processes, products and services.

Cardinal Health Care is a good example with which the authors effectively start demonstrating this concept. Cardinal was struck on the periphery of wholesale drug distribution with shrinking growth and negligible margins. Cardinal soon realizes that for its customers, primarily big hospitals, procurement of drugs is just a part of the solution that seeks to reach the prescribed drugs to the patients' stomach. Suddenly a big opportunity for dispensing, accounting, re-ordering, billing and information processing of drugs in hospitals emerges. Cardinal decides to seize this opportunity. Through extended processes and acquisitions, Cardinal steps into the customers premises, providing them with end to end solutions in procurement, storage, accounting and dispensing of drugs. The concept looks simple , but the revenue streams are deep and margins healthy. A healthy prescription for growth.

General Motors' On Star service is another success story. Instead of just delivering a machine for transportation, GM now assures safety, security and other value added services to the harassed drivers on the road. It is now a part of the customer throughout the product's useful life enjoying a steady stream of revenues, with higher margins and delighted customers. An example where communications and information technology is used to wrap value added services to an otherwise routine product delivery.

The book is split into logical parts and includes chapters on the role of senior managers, unlocking hidden organizational assets like customer contacts, technical expertise, process excellence and a framework to put the ideas into practice and thereby manage growth over an extended timeframe.

Look through the glasses of Demand Innovation and growth will appear closer and bigger.

Recommended reading for managers across all industries.

I frequently refer to Adrian Slywotzky's previous books as we respond to a rapidly changing market environment among our software customers, and found How to Grow to be a very useful source of new ideas. Slywotzky and co-author Rick Wise concisely frame the growth challenge faced in many industries today, and help the reader in identifying several tangible options for driving revenue and profitability, even in the current market.

The overall format is familiar to readers of Slywotzky's Profit Zone: The first chapter describes the challenge and suggests a response. The middle chapters provide fresh case studies that illustrate how companies across a range of industries have successfully overcome declining growth trends in their traditional business model. The final chapters bring together the common themes from the case examples, and construct an initial set of tools that a leadership team can use can use to identify tangible new opportunities in their own business.

The factors driving the growth challenge--- maturity and commoditization of many key product lines, decreasing returns to new product and line extension investment, increasing saturation of new geographic markets, limited remaining industry consolidation opportunity in many markets, to name a few-are becoming well understood. Forbes publisher Rich Karlgaard frequently writes that even the tech industry is waking up to find that many more customers care about products being cheaper than being faster. Slywotzky and Wise don't dwell on this topic, but encourage the reader to ask which drivers may be slowing growth in their own industry.

I found the examples of "demand innovation" to be particularly helpful. These are drawn from a range of industries, presumably including several of Slywotzky's and Wise's consulting clients. Many examples are industries seldom used as case studies on the business speaker circuit, including check printing, lawn care equipment, and automobiles. The fresh material is very instructive. It is quite likely that the reader will find a case example that provides a close analogy to his or her own business.

As with the Profit Zone, the book concludes by providing an outline and set of tools of how to engage an organization in a process to define their own growth challenge and identify actionable responses. It doesn't try to be a recipe book, but it's a very helpful "preflight check list", which increases the likelihood that a valuable opportunity isn't overlooked. The menu of options emphasizes the importance of understanding the customer structure, the customer's activity chain around the product, and the value of the information created in the interaction with the customers. Even companies that have implemented effective downstream business models are likely to find ideas that help extend the creativity in identifying new opportunities.

I read through the book quickly to understand the major themes and keep it handy as a reference when developing new initiatives.

This book had everything I was looking for. Moriarty and Klassen are simply geniuses- by laying out the facts and standards so easily. For years, I've been leading my company with the outdated forms of commonly accepted e-commerce procedures. Moriarty and Klassen opened my eyes to fresh and logical ways that I had never thought of. As for Sculley and Woods, with their B2B Exchanges & Evolving E Markets titles, those were horrid. I repeatedly asked myself, "Why am I reading this?" But then Power Play grabbed my attention. Frankly with the PTRW having its standards as they are, it's hard to believe that someone would be motivated to write such a great book. I happened to get my paws on a limited-edition, autographed copy; I can only imagine what it will be worth in a couple of years.

I have been disappointed in the past because everything written about the internet is based on exceptions or breakthroughs or "killer apps". This book presents a solid reasoned view of the future and how internet-enabled commerce will be conducted. Perhaps the authors' best insight is that these technologies *must* be internalized by companies if we are going to enjoy the benefits. And the problems there have nothing to do with technology--it's all people problems, or training, or the way we do things.

I really believe that technology is not the issue, but how well people can use the information that internet-enabled systems and processes put in front of them. This book addresses how to deal with those kinds of problems very well, too.

Finally, it's an interesting book to read. I'm used to business books petering out after 15 pages, when the ghostwriter takes over. This book has a consistent and well-crafted message.

I think this book is very well written and relevant for a person like me who is responsible to develop strategies implementing internet in our company. Our problems and needs are different than the problems and needs of the internet dot-com companies and this book is written to help us. There is so much written today in magazines and books that is unnecessary details that are not strategically important that it is excellent to read this book which emphasizes the structure and reasoning for investments in internet. It is also very interesting to read about the full range of opportunities these net markets can bring. We have implemented most purchasing functions, but are only at the start of other applications such as product designing and package designing.

This book has some great tips, but when it comes to marketing your services, nothing replaces a *personal* publicity plan. To position your small business, you have to position YOURSELF. Bottom line is that people have to know who you are, what you stand for, and why they should do business with you.

This book is different than any other marketing book. The author's other book explains marketing really well. This book gives more than 1001 examples of how people have really done successful marketing. The book has twenty-five or thirty chapters on every marketing topic you can think of, from the Internet, to postcards, to customer service, to sales, to publicity. In other words, you go to the type of marketing you are interested in and read the examples of what other people have done. Within the first few pages of that topic your head will be filled with many brilliant ideas. Some you can borrow directly. Some you can combine. Some you can adapt.

"1001 Ways to Market Your Services" is broken down into a number of small chapters dealing with various marketing methods and offers some great ideas on how to get the message out. The author calls upon his own experiences as well as from the exploits of others to demonstrate strategies that really do work. While Mr. Crandall expresses a great amount of enthusiasm for marketing he does draw the line on some practices that may rub the wrong way and cast suspicion upon the integrity of the marketing business. He walks a fine line and his sound advice should be followed to the letter.
This book has good information and is very good for people with limited marketing experience and ideas. It does not give much detail on setting up a marketing campaign. This title translated into Russian is very successful in Moscow.

Harvey Mackay suggests basic details in this book, like being aware of how respectfully you address a someone else's secretary, but as simple as these suggestions are, they are critical. I read this book while I was on the public relations/sales team for the Marine Corps recruiting station in Kansas City. As a result of his principles of respect for people, care in personal committments and follow-through on obligations, I earned a quarter million dollars in documented free advertising per quarter for my firm. Needless to say, I won numerous awards and ample recognition from my superiors.
Mackey's brand of professionalism -- of delivering what you promise -- is as effective and productive as it is simple. He does keep it simple, but this book is not short on value. After completing the Xerox School of Sales, I was assigned to work with the J.Walter Thompson advertising firm. This company adheres to Mackey's basic concepts. Later, I worked for a Japanese firm in Tokyo; again, they adhered to Mackey's concepts of sound business practices. Currently, I'm living in Cairo, Egypt, and I find that too few Egyptian companies adhere to Mackey's ideas of committment to customer service. They could definitely learn how to improve sales, keep old customers and earn new ones if everyone from the top executives to the clerks and receptionists read this book.

this is the terrefic book i had read after the swim with the sharks, it is easy to read , have alot of advice you could not find in any book. if you want to take an advice you can take it from someone like Harvey. have fun and engoy your self

If you must be a seller, or you simply want to be effective in your bussines - this book must be the Bible for you. This is one of these one breath book, that are sa rare nowadays.

Whay am I skeptical about buying this book?

Once again, David Nassar combines his technical trading expertise with his natural skill for straightforward, clear explanation in his latest bestseller, Market Evaluation & Analysis for Swing Trading. For years, David's Marketwise Trading School has educated thousands of traders through his live sessions and bestselling books. This new work really puts the best of both worlds on paper - outlining for today's investors and active traders the step-by-step process for developing a successful trading program that's ideal for today's shorter-term markets.

This book clearly outlines the most basic and traditional elements of any trading game plan - from psychology of trading and methods for spotting trading trends and patterns, to specific methods and tactics. But he also provides a wealth of new strategies he's perfected for trading in shorter-term timeframes. Of particular interest are the methods he presents for swing trading, a technique that's become increasingly popular in the last 10 years.

Nassar was at the forefront of the short-term trading trend when his first book, "How to Get Started in Day Trading," was released. Now - he pours his years of experience into this thorough new book which offers a complete and comprehensive trading game-plan. It walks traders through actual trading scenarios and provides real-world examples that demonstrate his proven techniques in action. In other words, he puts theory into practice. Whether you're a new investor or a seasoned trader, this book will enlighten you, and help improve your trading skills, by providing proven techniques in easy-to-implement terms. Definitely a good investment decision!

David Nassar and William Lupien have written another detailed and high-quality book on trading. I reviewed their last book on AMAZON entitled "Rules of the Trade" in March 2001. This book focuses specifically on swing trading (trading for a few days to weeks), as opposed to day trading. Nassar is not only an accomplished and profitable trader and teacher, but also an outstanding public speaker. If you expect to make money trading, then pay attention to what Nassar has to say. His books are always packed with useful information that can be applied to typical trading situations.

This book offers readers a solid resource on understanding the markets, how to understand themselves, and how to swing trade using various strategies. This 339-page trading guide is comprised of sixteen chapters, an appendix with interviews of the co-founders of Townsend Analytics, Ltd., a three-page bibliography, and a comprehensive index.

The book is divided into two major sections. The first five chapters cover "Psychology and Patterns". And the second section contains ten sections covering "Methods and Tactics".

The authors begin their journey by delving into the psychology- - personal and market--behind the market's movements and what information they use to find investing opportunities. Then they explain the difference between trading and investing, and explain cyclical markets and momentum trends. Also addressed are the random walk theory, elasticity trading (based on recent pre-established price levels), managing uncertainty, elasticity rules, and tactics and tips.

An entire chapter is devoted to "Market Symmetry" which are specific harmonious market patterns. The four stages of the business cycle (contraction, trough, expansion, and peak) are compared to the stock market's four stages (accumulation, markup, distribution, and decline). Fibonacci levels are explained in the context of finding price patterns. Numerous charts illustrate all the points being made.

Technical analysis is briefly reviewed in a separate chapter. Here there is a discussion of accumulation and distribution, support and resistance, daily, hourly and ten-minute charts, trends, volume, and moving averages. Plentiful graphic examples are provided to bring home the concepts.

Section two is the heart of the book and contains strategies, as well as the actual techniques that the authors currently use and teach others to swing trade the markets. Favorite indicators explained with charts include: RSI, TRIN, Directional Movement, true range, ADX, and stochastics with divergences.

Moving averages are described in detail in a separate chapter. Topics covered include simple moving averages, moving average crossovers, stops, and MACD. Other chapter cover momentum trading, use of Level II screens, reading the tape, trading volatility, rules and strategies for NYSE stocks, trading financial futures, systems and pair trading, seasonal trading and tax loss selling, and risk management strategies.

Those individuals who plan to swing trade should read this solid addition to the trading literature before risking a penny of their money.

This book is more than 70% a list of publishers, managers, agents etc. The list is good if that is what you are looking for. It tells if they accept unsolicted material, formats, etc.

The "how to" aspect of the book is weak. Not a lot of material or personal stories from songwriters or publishers.

If you are looking for a adresses of where to send songs, then this is the book for you.

This book is a great tool. In the "Articles about the Business of Songwriting" section - this book gives detailed perspectives from industry professionals on how/where/why to market your songs as a Songwriter/Composer.

In the "Markets" section - it details the people/entities that are usually interested in hearing new material: Producers, Record Companies, Publishers, etc.

The "Resources" section has contact information for a number of organizations, companies, and conferences all focussed on the songwriter.

This is a must for songwriters new to the music business... trust me - I KNOW.

D.A.L. 12/2001

If you are a songwriter and you do not have this book on your shelf - it is like a toolbox without a screwdriver. You just have to get this book -

It tells you everything you need to know to get better results as you work toward your personal success. Most important: It has the latest names, addresses, phone numbers - What people want and sometimes WHAT THEY DON'T WANT!

As always, every edition includes new articles on the Song Market and I usually turn there FIRST when I buy each new edition.

Don't go on without this book - you will be glad you bought it!

I will never have the Quality background of Philip Crosby, but I felt strongly that Crosby's approach was long on the old school, prior to America's turnaround in Quality in the Mid 80s.

Look at how American cars have improved in quality over the last 20 years. From our cars just barely holding together in the 80s to the great cars from the big three, all because we used new methods to get to quality.

His methodology is more of the 50s and 60s military style of management. His quality method was inspection after the fact, not elimination of defects before the product is made.

This a good book as a basic study in quality and understanding why managers have the approaches they have. It is traditional and will appeal mostly to 'old school' quality methods.

This book contains excellent material, which shows what way to look if you want to increase your productivity/profitability. The whole approach is very customer-oriented, which makes it possible to avoid distinguishing between manufacturing and service businesses (and thus getting lost in irrelevant details). The concept of quality the way that Crosby presents it is fairly universal to all types of businesses. This lets one see to the bottom of the quality issue, which is essential for true understanding.

I found very useful the idea that quality should be observed in all business activities, not only customer-specific (e.g. hiring, bookkeeping, etc. vs programming). If this is neglected then the firm simply does not know the true cost of quality. Seems to be so obvious, but ask yourself if you really think of it this way. Also very useful is the suggested way to measure quality in dollars, instead of indirect measurements, like defects-per-KLOC and such. After all, everything boils down to money, and that's the only real indicator of performance.

The weak point of this book is its language: it is a little bit hard to read, especially if English is not native to you. It would be much better if it were written in decent English, instead of US spoken.

Another pitfall is a somewhat free use of terminology. Thanks to this, many authors argue that the book message is not (entirely) correct, but the point is that some of its statements should not be taken literally. One needs to grasp the true meaning, which Crosby attaches to some of his words, like "requirements".

I rate that book with 4 stars only because of readability, which could be better. The contents deserves full 5 stars, and I consider it a must-read for all managers.

The author has figured out that it is traditionally difficult to have a meaningful, real-life, factual discussion on sex, quality and other complicated subjects until some basic erroneous assumptions are examined and altered.

"The first erroneous assumption is that quality means goodness, or luxury, so shininess, or weight. We must define quality as conformance to requirements if we are to manage it. The second erroneous assumption is that quality is an intangible and therefore not measurable. In fact, quality is precisely measurable by the oldest and most respected of measurements - cold hard cash", says the author. For example, "It is much less expensive to prevent errors than to rework, scrap or service them".

This book does not only have theoretic approach, but also brings practical value. It offers a quality improvement program that can be installed in any service or manufacturing company.

Philip Crosby's "Quality Is Free", first published in 1979, influences the book "Business @ Speed of Thought" by Bill Gates, released twenty years afterwards. With a bright set of modern case studies, he illustrates the basic concepts presented by Philip Crosby:

- There is absolutely no reason for having errors or defects in any product or service.
- Basically, we are slow to change because we reject newness.
- Transmitting: how you come across to others should not be left to chance.
- It is much less expensive to prevent errors than to rework, scrap or service them.
- Business is ... communication that we control and utilize. The effectiveness of the business is determined by how well we do that data transmission.

In the same year when the Bill Gates's book was published, Philip Crosby exposes his own case studies entitled "Quality and Me: Lessons from an Evolving Life".