market-economics
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Excellent counterpoint to today's fear of emerging markets
Incredibly timely, eclectic, NOT your average Wall St. read
Redressing the Balance
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From the inception to present day stock market
The great game is a great bookSome of the unique things you will learn include
1. Who invented modern capitalism (hint: Tulips, 1700th century)? 2. The establishment of our federal tax system 3. What structure made NY city the US's largest city 4. Wall Street's first and greatest speculators 5. The creation of the Federal Reserve System
Gordon does a great job of introducing us to the most powerful people the world may have ever known. The most notable include JP Morgan, arguably the world's greatest banker; Hetty Green, the richest (and most paranoid) woman in the world; Charles Merrill, the man who brought Wall Street to Main Street; and Michael Milliken, the world's most famous Wall Street villain to wear a toupee.
The story of Wall Street is truly extraordinary. Its history is littered with courage, greed, jealousy, genius and lots of stupidity! John Steele Gordon does an admirable job of hitting all the salient points while making the journey enjoyable and memorable. Buy this book and read it!
It's a great investment.....Mr. Gordon covers 350 years of history in just 300 pages, however, don't let the title fool you, it really only covers Wall Street until about 1995, not 2000 (a minor quibble). The book contains many interesting stories along the way such as how Chase Manhattan started off as a water company and why Merrill Lynch was named after two brokers, not one (I didn't realize that).
As always no book on the history of Wall Street would be complete without the Erie Railroad, the "Scarlet Women of Wall Street." Mr. Gordon relives the Erie tale with relish! I could almost see Daniel Drew laughing as he printed additional shares of Erie stock as fast as Commodore Vanderbilt could buy them. The rest of the players of Wall Street take their turn in the book, including J.P. Morgan, Fisk and Gould, Joe Kennedy, Alexander Hamilton, and a few women such as Hetty Green also appear.
Gordon takes time to explain many concepts about how the stock market came to be today including stories on the first corner in Wall Street history to the most recent, the Hunt's brothers attempt to corner the silver market in 1980. Mr. Gordon also explains that each time a player uses the market to their advantage, the invisible hand of Adam Smith pushes the market to correct the "wrongs."
Though it is not one of Mr. Gordon's main points in the book, he does point out throughout the book that the "Robber Barons" of old had many friends/allies in government that turned a blind eye to their schemes.
This book is filled with the history of people of Wall Street, not numbers! Pick it up, you'll find that Mr. Gordon's cornered the market on the history of Wall Street!

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A "Who To Be" book
Really Surprising and Entertaining
How to Be Successful and Human Too!
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Technically solid, but weaker on policy argumentsProfessor Galbraith's central thesis is that the amount of wage inequality (the difference between what the wealthiest make and what the poorest make) is tied directly to a number of key factors: the unemployment rate, the interest rate, the strength of the dollar, and so on. Essentially, the lower the unemployment rate, the less the degree of wage inequality. I am simplifying his thesis considerably here, but this is the essence of it. There is a considerable amount of technical research presented that supports the thesis and demonstrating a strong correlation between wage inequality and unemployment.
So, Professor Galbraith makes a persuasive case that the government can affect wage inequality by making certain policy decisions, such as lowering unemployment, raising the minimum wage, weakening the dollar against international currencies, and so on.
But, what is missing from the book is a serious justification of why the free market should not dictate the value of labor. In other words, from a normative standpoint, why should workers be paid two or three or more times the value of their labor? There are egalitarian arguments to be made, of course, but at the same time, if the value of Bill Gates' labor is, say, 100 times more valuable than the work of a custodian, why should Gates' wages be limited to, say, 30 times that of custodian? (At one point, Professor Galbraith suggests a 30-1 limitation.)
In the end, this is an impressive and valuable work. You may or may not agree with the policy decisions that Professor Galbraith supports, but his analysis must be reckoned with.
Outstanding..filled with technical analysis, insights, data.
A sparring analysis of our current economic crisis.
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Only helps people who are in good shape
good informationOk, that was the good part about the book. What about the rest? Don't we all know how to try to get lower interest from issuer and high interest rate induces high interest on top of your balance in every billing cycle? We know what a transfer balance with promotional rate is etc. and how to use it in our advantage. If you don't, Read this book.
Do you know what is the magical trick behind all of this credit card debt reduction techniques! I'll tell you that. PAY YOUR BALANCES. From no book you cannot get any information about how to reduce your debt without paying money. So, don't spend much, but try to pay as much as you can. Booom, you reduce your credit card debt. That simple.
Last words, this book covers some useful info you might not have known at all. Maybe it should be called "credit cards for dummies". Aren't we all little bit dummy in this field?
Great Book, it will help you get out of debt!
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One-to-one marketing, write the authors, is "based on the simple idea of treating different customers differently." The book begins by outlining four steps for implementing a one-to-one marketing program, then delves into a variety of subjects, from building the infrastructure necessary to supporting a one-to-one enterprise to evaluating and managing channel partners. This is a useful and practical how-to guide, full of checklists and ideas for getting any company on track with one-to-one marketing. --Harry C. Edwards

Highly Recommended!
An outstanding effort by the premier thinkers in CRMEvery chapter includes lists and meeting notes for what to do at every step in the process. I wish I had this book when I began developing relationship marketing programs. With this book you are not alone in developing a 1 to 1 program. In addition, the book has a very valuable accompanying web site where you can print off the check lists and other helpful interactive tools. Before you buy the book you may want to look through their web site at 1to1.com. There you'll find more information on 1 to 1 marketing and CRM than anywhere else on the web. Martha Rogers and Don Peppers have truely shown that they are the masters of CRM in this book and their other titles.
How to Treat Different Customers DifferentlyThe book consists of 15 chapters to help one build the system of 1to1 marketing. The main highlights for me in this book were the following:
1.) Learning to treat different customers differently, separating them into three catagories
Most valuable Customer (MVC)
Most Growth Customer (MGC)
Below Zero (BZ)
and concentrating most of your companies effort and budget on the MVC and MGC clients.
2.)Gathering detailed information about the most profitable clients and maintaing a data bank to help all areas and product line to interact with the client on a profitable basis.
3.)Generating feed-back and interacting with the client based on the feed-back. Junking the typical model of customer help lines that do more damage than good for a company.
4.) Getting high-level management participating and to be prepared for the costs incurred when implementing the 1to1 marketing concept for the company.
One of my own important experiences is that management conceives the idea without asking the advice and input from the sales force. This can be disastrous for the 1to1 Marketing concept. Everybody and I mean everybody has to informed of why they are preforming a certain task and what effect it has on the entire company. Tell your employess what you are doing from the beginning, if you wish to avoid the pitfalls of internal conflicts and bickering.
At the end of each chapter there is a summary and a check list of items that should be done in order to implement the points discussed in the respective chapter. Don't forget... all companies are different and one will have to figure out which strategy to pursue for his or her industry.
This excllent book will definitely help your profits SKYROCKET to the moon. Do it before your competitor does.

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2003 Photographer's MarketAnother complaint is that there are no big national newspapers listed. The 'Newspapers and Newsletters' section is truly pathetic, covering every obscure backwater newsletter, but nothing substantial apart from one entry: New York Times Magazine. The British BFP Market Handbook lists all the national newspapers, so why are there none here?
Finally, it seems if publications or organisations do not reply to a listing request, they are deleted. Wouldn't it be better to still include their info with a symbol indicating that it might be out of date material? For instance, you do not list the National Enquirer, but this has earnt freelances a lot of money over the years. It may not be serious journalism but it is a good market.
Photographer's Market 2001
Read it Cover to CoverNot only does it instill me with the confidence that there is a market for the type of photography I produce, but it gives the contact information I need an the instructions on how to make contact with each photobuyer. The scattered articles also help in pointing the direction for further research into the business aspect of photography.
I will most defiantly make this a yearly purchase! So I will always have the most up to date information on who buys what, when, how, and for how much.
-Christopher Bergeron

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The Personal Touch is an excellent book Thank God for Terrie
A "Must Have Reference" For Effective Networking!I recently reread the book to prepare for a networking event. My confidence was heightened, and my preparedness to meet my objectives was concisley manuevered.
It's simple, basic and easy to read, yet filled with a wealth of constructive information that will enhance lives in regard to appreciating others . Apply her recommendations, and the results are clearly and immediately noticed.
I had the opportunity to meet and hear her speak recently in New Orleans. Her personality and speech demonstrated the etiquette of professionalism with a friendly and personalable touch.
My business "bible"...
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HUH???Apparently some hacker exposed these scumbags. Now I see 2 reviews by the author and 1 by his son-in-law.
I read a favorable review of this book in TECHNICAL ANALYSIS of STOCKS and COMMODITIES. Despite misgivings about the reviews I cited, I will read a library copy and judge it by it's merits.
Warren Buffett says if you're trying to decide who the sucker is in a poker game, the sucker is YOU! Kinda describes buyers of books given favorable reviews by their own authors.
Among the Trivial Many-Carol Murphy
English teacher
Sage Ridge, School
Suprised but very pleased.
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Great book, well illustrated and a Must Read!!The book is big, more than 400 pages long and covers various investment techniques using Stocks, Bonds, Treasury Bonds, Mutual Funds and also discusses the making of a stock market, guidelines to follow while investing etc. It is really a wonderful read for anyone interested in understanding money flow and how corporations are born.
Personally, I enjoyed reading about Pocket Pole and the author's comparison of Pocket Pole with companies like IBM and Walt Disney. It is amazing to note that this book is around half a century old and the concepts haven't really changed.
One thing I didn't like about is that the book needs to be updated, and should discuss the Enron and the recent stock market crash. Louis touches upon incidents of 1994 and I feel that a revision is very much due!
Overall, a great book if you are new to the investment market.
The ABCs of Stock Market Investing ToolsI would suggest that you first read John Bogle's book, Common Sense on Mutual Funds, to determine whether or not you will even want to buy individual stocks. For most people, indexed mutual funds are a much better alternative. If you've read that book, and want to have a small portion of your money in directly purchased stocks, then you are ready for this book.
I have read dozens of books on how the basics of how to invest in stocks, and think that this is the most valuable and objective one around.
I had an amusing experience a few years ago. I attended a "sophisticated" seminar on stock market investing that was very expensive, and found that main speaker drew all of his material from this book. So you can save a lot of money, and simply buy, read, and use this book in the first place.
Another benefit of this book is that is dispels a lot of myths about stock market investing that most people have when they first start to invest. I routinely give this book to family and friends who want to know more about investing. By the way, I consult with large companies who want to improve their stock price, so I have a useful perspective on this issue from my work.
After you finish enjoying this book, I suggest that you pay particular attention to the section on writing covered calls. That is a very good way to increase your returns if you plan to hold your stocks for a long period of time. You will find this approach works best after you have passed the capital gains holding period, or for IRA money (or any other tax-deferred accounts).
Compound your wealth appropriately!
All what you need to learn the fundamentals of stock market
Nobody can be expected to make rational investment decisions without historical understanding and relevant information. That Mr. Marber has opted to instruct us on the history of emerging markets and their vast potential in the context of an open, integrated global economy can only improve the current situation.
Peter Marber's book is a very welcome, refreshingly optimistic and thoroughly researched look at emerging markets, their development, and their bright future. His readers will emerge informed and armed with knowledge that will allow them to appreciate free trade and understand the forest, the trees and the extent of the investment opportunity inherent amidst the current panic.