market-economics

John Kremer hits a home run with this spectacular classic reference on how to market books. Whether you are an author or a publisher, this book is a must! Every useful promotional idea you might think of is included here, from the most traditional methods to guerrilla marketing techniques.

In fact, this book is so packed with creative ideas for marketing books that it's easy to make it part of your marketing campaign. Everything from book cover design and redesign tips, to web site listings in directories and search engines, to getting yourself onto television programs (even news programs sell books) is covered. Simply make a commitment to implement two ideas from this book each week for a few months, and watch your sales soar!

What I love the most about 1001 WAYS TO MARKET YOUR BOOKS is the way it inspires me to ask myself, "What am I willing to do to promote my book?" Kremer makes the point that any good book can become successful when it is properly promoted so buyers know what it's about, why they need it, and how they can buy it.

If you are looking for the very best reference on promoting books, look no further. This is it!

Can you imagine a book entitled 1001 Ways to Market Your Books? At first I was doubtful that any author would be able to realistically provide a guide that would contain 1001 ways to help you market your book. However, after reading John Kremer's extensive guidebook, 1001 Ways To Market Your Book-5th Edition, my doubts were tossed aside and in fact I would have to admit that the book would qualify as recommended reading for a college level course.

As the author mentions in the introduction, "this book is not intended to be a textbook on how to market books. Rather, it is designed to be an organized potpourri of useful ideas, examples, tips, and suggestions to stimulate your creativity and encourage you to explore new ways to market your books." In other words, one of the keys is that both the author and the publisher must take a pro-active role in the marketing of the book.

Kremer, who is an acknowledged expert on book publishing, addresses his book to both the publisher and the author. It is partitioned into 21 chapters analyzing such topics as effective marketing, designing your books, sales aids, promotion, publicity and advertising, internet selling of your book, distribution, working with bookstores, school and library selling, subsidiary rights, overseas selling, special opportunities, and leveraging your skills. Within each of these segments the author in straight-talking language explains in detail the basic principles of effective marketing as well as the "nuts and bolts" of the book publishing industry. Although many sections of the book seem to be addressed primarily to the publisher, Kremer does try to include the authors in imparting his vast knowledge. This is accomplished by cleverly placing a little summary box at the end of most sections addressed uniquely to the author.

Moreover, several individuals and companies were invited as sponsors by the author to write one-page articles that provide good marketing tips to book publishers and authors. For example, Marilyn and Tom Ross, the co-authors of the best-selling Complete Guide to Self-Publishing, contributed a very short piece on the four success principles. As an added feature the author has included many reference sources with web site addresses, telephone numbers, addresses and their descriptions.

Kremer emphasizes the principle that you cannot neglect the reality that selling a book is no different than selling any other item and effective business practices are essential if you hope to succeed. One such important principle is to remember the 80/20 rule wherein 80% of your business comes only from 20% of your customers. Consequently, it is necessary to keep yourself focused. Knowing if you have a market for your book and who comprises the market can never be omitted from your plan of action. How often do we encounter someone who tells us that we should write a book about our personal experiences? Frankly we have to ask ourselves, who cares?

Considering the monumental scope of the subject matter, Kremer has written a masterly book that should be required reading for all publishers and authors.

This review first appeared on reviewer's own site:

John Kremer's book on marketing for writers covers a critical subject: what do you do after publication to market your book. Only a handful of available titles address this critical issue. Most publishers do little publicity; instead, they edit (maybe), print, and ship. Marketing is mostly up to the author. But most writers are clueless. This book is a wonderful resource. Use it. Borrow from it. Most publishers refer their writers to this book for a good reason. Highly recommended.

Mandino has contributed another masterpiece to the success/motivation literature. A quote attributed to Seneca helps sum up this book's theme, "soil, no matter how rich, could not be productive without cultivation and neither could our minds." This book provides the proper nourishment for the productive mind. The familiar aphorism "you are what you think" is developed in compelling fashion. Mandino is skilled in maintaining a bit of mystery as he expands upon principles familiar to readers of this genre. He holds his readers captive by the storytelling talent few possess to the degree of a few masters. Pathos is built by the characters and the situations painted in the mind's eye as the plot develops. There are some powerful insights that will motivate any reader with an open mind.

I read this wise book a couple times several years ago. I still have the copy, all marked up where I found useful thoughts and quotations. The story of Simon the Ragpicker and the writer could be made into an Academy Award winning movie, if some producer would do it right -- it's that moving.

The God Memorandum, at the end, is like a modern day book of the Bible, entirely positive and profound. However, I don't think it's necessary to do the little piece of cloth ritual!

This book has revolutionized how i think about life and other people. It is such an awesome read because of the way OG Mandino writes the book and it addresses every single problem that our society faces to date and relates it back to one problem : LACK OF SELF-ESTEEM. Everything is so true in this book stating how most people only look for self-help when they are on the scrap heap of life and if they aren't they don't realize that they have a serious lack of self-esteem. This book will help so many other people become ragpickers as i have made my life dedicated to becoming a ragpicker.

I bought Market Wizards because I am working at an Ibank trading bonds this summer. But what I found is not so much a book that tells about stochastics, models, spread swaps, or other technical stuff , but what I did find is a book that takes you into the mind of a trader. Some of these guys have made and lost millions in a day, and the thoughts that must go through their head are mind-boggling when you control millions of demanding investors' money. The value of Schwager's book lies in its potential to teach you about what mental qualities these guys all possess that make them such good traders. Using real-life examples, they preach seemingly easy tenets all traders should follow but often do not. A lot of these psychological mindframes are difficult to maintain - cutting losses, trading without emotion, confidence in positions, and above all, not to be greedy. The interview with Ed Seykota (consummate yet eccentric trader) almost makes the book worth the money. A lot of what they say seems very simple and straightforward, but until you manage millions like these guys have, you will have to settle with a vicarious lesson that teaches you these important mental traits. All of his lessons should be absorbed before you step onto the trading floor thinking you are going to own Wall Street.

This book contain the interview of some of the more 'senior' well-known personalities in the trading world. Sometimes I share my view on something and people tell me they don't think it is possible. One such area is the idea that it is possible to pick tops and bottoms accurately, which goes against the conventional wisdom. I am happy to quote from the interview of Mr. Paul Tudor Jones who says: I believe that the best money is to be made at the market turns. I have caught a lot of bottoms and tops."

If you believe that you have a view on a subject matter which is being shunned by the majority, then this book may have just about the same idea given in one of the interviews, thus strengthening your confidence in what you stand for.. Remember, in this business it pays to be unconventional, because 95% of traders follow the standard principle and thats just about the same percentage of traders that lose their money in trading commodities!

I was told about this book from a friend of mine who worked at Chase in the FX market, he calls it his bible. If I didn't already have a bible, this would be it for me.

Had I read this book before I started trading (FX - Euro/Sterling/Yen) I would have saved thousands!! This book is a must read for anyone who is going to trade.

I have read Murphy (Technical Analysis), Jiler (Charts), and Zweig (Winning on Wall Street). And while these books are also very good, this book by Schwager really speaks to my experiences in the market.

I have read other customer reviews on this book, most of them giving a well deserved 5 stars, some of them complaining that this book didn't disclose 'secrets' or 'how to', there is no book that is going to tell you the 'secrets' of 'how to' win, but this book tells you how to look in yourself to make a winner.

Forget fundementals and technical, if you can't understand timing, risk, loss, entry, etc., your dead, or will be soon!!

I did attempt to look up each of these people who were interviewed to see where they are now. Many of them seem to have stopped trading, or I simply couldn't find any info on them. I also bought the book "New Market Wizards" but haven't read it yet. I wish there was a book like this that was written after 2000, as the market place is a whole lot different now with the Internet and the computing power that we have in order to do research.

Mr. Schwager if you are reading this PLEASE write another book, I would like to understand how the Internet has changed the market (for both big and small players). As many of you know, a lot of publicly traded companies that exist today would not have had an IPO had it not been for the ability for millions of small investors (via eTrade, Ameritrade, etc.) to invest into these companies. The small investor can play where only the big boys used to.

Bottom line if you want to play in the markets you should read this book. Hey if you don't like the book you can always sell it on Amazon (or ebay - but Amazon won't be happy!!).

Good luck to you, and remember it is only money!!

Although in my opinion this isn't the only investment guide you need, it is a great book that really sheds light on some of the more boring aspects of personal finance.

This entertaining book gives you a good understanding of personal finance, saving, investing, and various strategies to boost your net worth.

I highly recommend getting a copy of this book for yourself and one for a friend, believe me if they follow the tips they'll be thanking you later.

Here's what different national publications have to say about the author:

"Andrew Tobias is one of the financial community's pithily perceptive observers." Forbs

"So full of tips and angles that only a booby or a billionaire could not benefit." The New York Times

"The only investment guide many will indeed ever need." Barron's

Reed Floren

Andrew Tobias knows his stuff and he lays it out in clear and simple terms. Whether you know very little or a lot about investments this book is a good investment. To complete your financial library I would also recommend a book by NPR's Personal Finance Correspondent, Nancy Lloyd.

In "SIMPLE MONEY SOLUTIONS: 10 WAYS YOU CAN STOP FEELING OVERWHELMED BY MONEY AND START MAKING IT WORK FOR YOU" Nancy puts on paper more of the savvy advice that she regularly shares with Bob Edwards on "Morning Edition." While every one else in the financial press is telling consumers to switch from a credit card to a debit card, to stop writing checks and start using online bill-paying services, and to swap their credit card debit for a low-interest rate home equity loan, Nancy is the only one telling about the costly downsides and increased risks that you will take on with these money moves. Both books are eye openers.

Knowing what not to do in investing can be just as important, if not more important, than knowing what to do; investment mistakes can be devastatingly expensive, and you'll be that much ahead of the game if you can vicariously learn from someone else's mistakes. This is exactly what you'll learn from Andrew Tobias; who has humbly submitted his financial foibles to the world.

But wait, there's more. You'll learn what you ought to do as well.

The secret to sensible, successful investing, revealed within, turns out to be quite simple and embarrassingly dull (though the book is anything but dull); in that sense, this really is the only investment guide you'll ever need. Those who get a thrill out of stock-picking may wish to drill deeper with other books; but those of us who have better things to do with our time than obsessively watch the markets would be wise to follow Andrew's sage and hard-learned advice.

For the amateur, time spent researching and picking individual stocks may very well be inversely proportional to their investment success.

Informative as well as entertaining, this could be the best twelve bucks you'll ever spend. Andrew Tobias makes reading about personal finance something other than a remedy for insomnia.

END

Once you've read Raleigh Pinskey's books, you are hooked. I started out as an engineer, and Raleigh is helping me to come all the way out of my shell. She has written the perfect book to help me out!

Needless to say 101 Ways to Promote Yourself is playing a huge role in helping me to be a successful writer. I now consider Raleight to be a success mentor. Her wisdom is easy to follow - but more than that it is right on! I guarantee that if you read this book you will have tons of marketing ideas for promoting yourself - it's that incredible.

Raleigh always covers all of the proactive bases: smart thinking, system thinking, futuristic thinking, and positive thinking. If you are truly seeking the kind of success and abundance that makes your life 100% livable - you must read this book. Some of the ideas she promotes are found in SUCCESS BOUND, another book built on learning how to live a proactively life that is God centered and fulfilling.

Ponder the wisdom and truths of this book and let them seep deep into your subconscious mind. Then step out of your shell and PROMOTE YOURSELF.

I LOVE THIS BOOK!!! Thank you so much for writing it. I know nothing about marketing, and for a mere $6, I got all I needed to know. I read the entire book in 2 days. Thank you for including low-cost ideas as I am just starting out. I started a cooking business. I plan, shop, prepare and clean up. I prepare enough meals in the client's home to last 10-14 days. I am a Registered Dietitian, so that gives me good credibility. I am planning on doing seminars for people who can't afford to have me come in and prepare the meals for them. Hopefully I will be able to write a book from there. Thank you so much. It's not as hard as I thought.

This is a book loaded with hundreds of ideas on how to promote yourself (for you and/or your business.)

For example in the first chapter the author talks about selecting a good name for your business:

What are some examples of successful names?

Independent Business magazine and Business 96 magazine (last year Business 95, next year Business 97) both hold business name contests.

These are the Independent Business winners for the first three contests (there were none in 1992 or 1993):

•1991
#1: Juan in a Million (Mexican Restaurant)
#2: Twice Sold Tales (used book store)
#3: Loch Ness Lure Co. (fishing lure shop)

•1994
#1: Curl Up and Dye (beauty salon)
#2: Johnny on the Spot (portable toilets)
#3: Brilliant Deductions (tax preparation services)

•1995
#1: Rhythm & Brews (coffeehouse with music)
#2: Wreck-O-Mend (car collision repair)
#3: Engine Newity (car engine repair)

* * *

Zev Saftlas, Author of Motivation That Works: How to Get Motivated and Stay Motivated

Every trader knows that mastering your emotions is key to success in the market, and every would be trader has heard or read this. "Trading in the Zone" is sort of an "inner game" book for trading stocks and commodities, but far superior to other such books that I've seen. Mark Douglas gets into detail about how our beliefs, attitudes, etc, originate from our experiences, control our perceptions of the world and shape our actions in ways that may be contrary to our best interests, and then tells how to overcome these negative influences to produce positive results in the market. But, unlike most books of this sort, it isn't just "tell yourself that you're good". He lays out a specific plan for developing your "game" of trading, so that you learn how to develop a proper emotional state along with your technique. He stresses low risk trades, so that you have time to learn without being wiped out in the process. And he stresses paying yourself as the market makes profits available, so that you can enjoy positive results and their psychological benefit even if the overall trade result is negative. I think this book is also useful for life in general. I gave the book 4 stars instead of 5 because I felt that he used too much repetition, no doubt in an effort to drive home his point.

I have to say something VERY strong about this book. It made me STOP trading. I realized about a quarter of the way through this book that I was NOT on my game and that I was open fodder for the real Pro's that have the skills and abilities that he speaks of. I am a professional trader and I even help run a very successful trading firm, but I've been trading by feel and emotion for too long now and have lost about 200,000 the past 3 years in the market and I just couldn't take it anymore.

By reading this book, by stopping trading and re grouping, I know my trading will be much better and that every trader that trades my money or my firms money, will be required to not only read this book, but to recant the most important parts.

Dont just buy this book, learn it and trade by its valuable tenets.

Mike Levin

Good traders dispassionately address opportunity as it presents itself. How do you arrive at this "destination state"? The author tells us that learning more about the market is a wasted effort if you first do not know about yourself. If you assume that each trade is independent of the other trades you have taken and view them as a probable outcome based on your "edge" then you are miles ahead of other traders.

You will need to find another book to generate trading ideas (your edge). This tome does a great job of discussing the "trading attitude". Douglas uses some odd imagery to describe how dearly a belief is held. He says that it has "energy" and then describes how physics states that energy cannot be destroyed. He lost me on that analogy, but the point he made is that we have unproductive beliefs that have to be neutralized by adopting productive beliefs and emphasizing them over those unproductive beliefs.

There are seven principles of consistency and five fundamental truths in trading presented here that are helpful to any trader review on an ongoing basis. If you are already successful then you may note that you have these beliefs already internalized. If you are new to trading these are invaluable because it can help you avoid the pitfalls that await you.

My copy of this book has many spelling and grammatical errors. It is if this was ghost written in another language and then put through a translator who had no idea of how American English sounds. Also, when I went to my local Wal Mart to fact check the book, all the American flags were made in countries other than the US!
What a disgrace!!

Sam Walton was always competitive. Before building his retail empire he worked at a JC Penney store and then worked at a Ben Franklin Store. He wanted to become the largest retailer in the nation instead his retail store became the largest in the world. At first his store was named Walton 5-10 but he changed it to Wal-Mart. He did have another store as well called Sams wholesale club but was shortened to Sams Club. Sams Club is the largest warehouse store while Wal-Mart is the largest retail store. I wont say anymore about his stores but he had a dream and his dream came true. There is also a Wal-Mart cheer and he has rules for following a business. He followed those rules and it worked for him. The point is he had a dream and it came true. I mean not anyone can build the largest retial opperation in the world. If you really believe in yourself it just might come true. There are eighteen chapters in this book. Here are the chapters in order:
*Contents
*Acknowledgements

*Forward
1 Learning to Value a Dollar
2 Starting on a Dime
3 Bouncing Back
4 Swimming Upstream
5 Raising a Family
6 Recuiting the Team
7 Taking the Company Public
8 Rolling Out the Formula
9 Building the Partnership
10 Stepping Back
11 Creating a Culture
12 Making the Costumer Number One
13 Meeting the Competition
14 Expanding the Circles
15 Thinking Small
16 Giving Something Back
17 Running a Successful Company:Ten Rules That Worked for Me
18 Wanting to Leave a Legacy
*A Prostscript
*Co-Author's Note
*Index
Well those are the 18 chapters that Sam Walton himself and John Huey wrote. Its pretty much all about Sam Waltons life and his success behind it. Its a great book even if you don't like the guy or his stores. It also gives you good advice on making a business. I would recommend this book to anyone who loves Wal-Mart and/or wants to know more about business.

Mr. Sam's book is an excellent look into the dedication, leadership, and hard work that made Wal-Mart the most successful company in the history of the world. He teaches the reader about the basic values of money, hard work, and family. At the same time, he gives insight into some of the details about starting and running a retail enterprise. All throughout the book, he interjects little stories about getting caught with tape recorders in the competition's store, or flying around with his hunting dogs to look at potential Wal-Mart land sites. This book was not only a great series of lessons on entrepreneurship and management, but it was also very entertaining and at times funny. It was amazing to read about Mr. Sam's predictions when he wrote the book (10+ years ago) and to see how contemporary Wal-Mart has far surpassed even Mr. Sam's wildest dreams of success.

I recently visited the museum in Bentonville, AR. This book was an excellent supplement to that trip. Reading this book and visiting the Wal-Mart visitor's center in Bentonville are highly recommended for any Wal-Mart fan or any business fan as well.

Despite my skepticism of many technical analysis (ie. charting) techniques, I bought this book a) because it was widely acclaimed; 2) I had hoped John Murphy, a prominent technician, would address some of the major criticisms leveled against TA. I was sadly mistaken. Only 2-3 pages are devoted to answering the claims of credible research that suggests stock prices are essentially random. Murphy's best answer seems to be that because some charts exhibit trends, technical analysis is validated. This is a complete non sequitir.

The first half of the book is devoted to charting methods, which he characterizes as both reliable and _subjective._ Excuse me, but how can a technique be deemed reliable if two practitioners cannot agree on what the data mean? This section is heavy on claims, but lacking any solid evidence.

Fortunately, the book isn't a total waste. There is an extensive review of more reliable and quantitative techniques, such as moving averages, oscillators, Boillinger Bands, etc. This part is probably the most useful portion of the book. Of further interest is the use of TA for intermarket analysis, developing trading systems, and the method of Japanese Candlestick charting, which might have something of value.

A good rebuttal to the exaggerated claims of TA is _Stock Market Logic_ by Norman Fosback, who has developed some powerful trading systems of his own.

If you are already a convert to TA, you will love this book. If you are a skeptic, nothing in this text will change your mind. My advice: absorb what is useful, reject what is useless, and (most importantly) add something specifically your own. (Thank You Bruce Lee!)

Investing isn't easy. Investing profitably is even harder. As a result, investors are always looking for that 'angle', that 'edge' that will help them realize more consistent profits.

In the past 2 decades, many on Wall Street have come to believe that technical analysis of stock charts is one of those tools. Having worked in the financial services markets since 1987, I do believe that technical analysis can be a helpful tool. And if you are looking for a definitive source of TA, then look no further.

Technical Analysis of the Financial Markets by John Murphy covers all the basic aspects of TA: philosophy, chart construction, fundamental vs. technical analysis, trends, major technical pattern recognition, moving averages, oscillators, times cycles, computer trading systems and much more. He also covers different methods of charting, including bar, point and figure and candlestick (be aware that most of the analysis techniques he presents apply to bar charting, not PnF or candlestick).

What I like most about the book is that it written clearly, simply and logically. It uses many graphical examples that SHOWS the reader what to look for. It does not rage on about the merits of TA (which many investors feel is complete hooey) but how to apply basic (and sophisticated) TA techniques. I use TA frequently in my business and find that it helps me manage my client's portfolios more effectively, especially when it comes to SELLING a position, whether to lock-in gains or limit losses.

If you are a TA convert, or if you have an interest in learning more about it, this book is a useful guide and should be purchased. Today, it remains one of the few investment reference books that I keep in my office.

This is a great book on technical analysis. The fundamentals are all here from pattern recognition to indicators. TA is essential anyone who wants better entries and exits on stocks and other financial instruments. This is the building block to using trading strategies to win in both bull and bear markets. For actually trading strategies, I recommend Dave Landry on Swing Trading or Street Smarts, but this book is the perfect start.

This is probably my favorite book on maneuvering in the stock market. If you read William O'neill's "How to make Money in Stocks", which is also excellent, you will find he uses and expands upon many of Darvas' principles. O'neill also lists it as one of his top ten must reads on the stock market. Darvas' rules for cutting losses have helped me to limit my losses from 2 to 5 percent on average. I have avoided some serious losses from time to time(some up to 75 percent) by using Darvas' principles and cutting my losses quickly and have avoided avery market downturn in the last two years. While everyone was in distress about the '98 bear market, I was comfortably on the sidelines with my funds in cash thanks to this wonderful book. If more stars were available to rate this book, I surely would have given them. By the way, they're out of print, but if you can get Darvas' other books, "Wall Street-The Other Las Vegas" and "You Can Still Make it the Market", these are other followups that are just as good as "How I Made $2,000,000" and will really drive the points of his methods home.

First, i must correct Vincent L. Jahn, Jr.'s review when he states this book is a "novel." This is a true story, a non-fiction book. Mr. Darvas relates his stock market career in a highly informative way and continued to do so in the following books: "Wall Street: The Other Las Vegas" - a fabulous book that tells the truth about what Wall Street really is about and gives additional details on his stock market techniques (1964); "The Darvas System For Over the Counter Profits" (1971); "You Can Still Make It in the Market" - more techniques (1977); and finally, "The Anatomy of Success" - his thoughts on succeeding in life (1965). All are excellent and should be read before anyone puts a lot of money in the stock market. Some of these are hard to find but worthwile to look for.

I love this book! Forget theories! This guy did it--what better way is there to learn?

Being that I am a BIG fan of modeling (NLP) it makes sense for me to get so excited about such a book...but all excitement aside...I recommend this book to anyone who invests money in the market.

If you were to apply the principles outlined in this book and get great results I would not be surprised. I wish you much success!

Zev Saftlas, Author of Motivation That Works: How to Get Motivated and Stay Motivated

Probably the most important book ever written has as much to say to us today as it did in 1766 . Adam Smith's "The Wealth of Nation" establishes the theoretical framework for Capitalism covering every aspect of an economic system that has created the highest standard of living known to man. Adam Smith shows how the interplay between labor, stock and land serve to generate the wealth of a nation. The keys to wealth are freedom, productive men, productive stock, and productive land. Smith says that the role of government is threefold - to protect the land from foreign invasion, enforce contracts and maintain a physical and legal infrastructure that promotes commerce and investment. Government produces nothing and therefore the expense of government reduces the wealth of a nation. Taxes are akin to a proportional reduction in the productivity of labor, stock and land and so should be kept at a minimum in order to increase the wealth of a nation. Any government role beyond the promotion and protection of investment reduces the wealth of a nation and of its people Adam Smith would oppose the many government programs that litter the landscape of the Federal Government today. Welfare, Social Security, education spending by the government, and other non-defense or infrastructure related expenditures diminish the productivity of the people and consequently their wealth. The majority of the people in the United States would have been much wealthier had it not been for these programs.
Adam Smith was also a proponent of free trade. He understood that countries varied in the productivity of the land and the people and that only through free trade could the advantages inherent in different lands and peoples be harnessed to increase the wealth of nations. He opposed guilds and unions which only protected the few at the expense of the many and consequently reduced the wealth of a nation by reducing the productivity of its people.
Adam Smith was truly a man for all season and for all time. It's unfortunate that our politicians and educators are more familiar and enamored by the idiot Karl Marx than they are with Adam Smith. For if they revered Adam Smith as much as they revere Marx we would all be wealthier and happier.

I really wonder how many people have ever read this book--especially those who deal with economic issues (say Congress or the President). Of course, some of the ideas have become dated because the world of 2004 isn't the world of 1776. However, what's amazing is what has held. So much of this book is still basic economic theory. Plus, its not as if Smith had predecessors who he could follow. Smith is one of those people who will still be remember in 2500 or 3000 and deservedly so.

The book is a classic and needs no review from me. However, if you thought that you could download the book from Amazon.com quickly, you will probably be sadly mistaken. I've been waiting 30 minutes so far and still my order is "being processed". No other eBook site on the internet takes more than a few seconds after entering your credit card. If you need this or any ebook in a hurry. Take a look at the other sites out there. Evidently, Amazon understands the package sending business a lot better than they do the electronic media download business!