market-economics
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A fair description of a complicated situation
Great Tips for those managing investments in Russia
Very useful to Russian Bankers and American as well.
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Why five stars ??But the treasure of this awesome book is in the examples and stories in the later chapters. I wish I had read this book a couple of years ago. From a number of books that I have read, it talks quite a bit about short selling and risk. In my opinion .. it is a five star book ..
Best trading book I've ever read
If you don't have a real-life mentor...Along with "Reminiscences of a Stock Operator" and a couple of others, this is one of the best and most informative books I've read about the market.

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POWERFUL THEORY, WELL PROVEN CASEFirst, the author performed an in depth empirical study that included 43 different industries at different times in order to show that the original entrants in many markets were not in fact the current leaders. Instead, the authors offer the following seven factors as the main ones in determining whether firms became leaders in their markets:
Envisioning the Mass Market - Examples include P&G with Pampers disposable diapers for everyone instead of for travelers only and Kodak with photographs for the non-professional.
Uniqueness of Vision - Examples include Tim Berners-Lee and the development of the WorldWideWeb and King Gillette's view of the razor market.
Persisting Against All Odds - Examples include Bill Gates' persistence that landed him the operating system contract with IBM and Haloid's persistence over a decade that created Xerox.
The Need for Relentless Innovation - Examples include Moore and Noyce leaving Fairchild Semiconductor to found Intel and the relentless pace of innovation there, and Gillette's close brush for lack of innovation in the 1960s and its ensuing fast pace since.
Organizing for Innovation - Examples include HP's organization beating Xerox and IBM at the laser printer market, and Netscape beating Mosaic by taking talent and rewarding it.
Raising and Committing Financial Resources - Examples include Fred Smith's almost bankruptcy to keep FedEx alive and Amazon sacrificing profits for a long period in order to achieve its envisioned mass market level of service.
Leveraging Assets Despite Uncertainty - Examples include IBM losing the PC battle because it did not want to hurt its mainframe sales, and Charles Schwab's leadership in web trading after it chose to focus on it and sacrifice off line higher margins.
Overall, I found it a very good entertaining book, with anecdotes that help support the ideas the authors suggest. I strongly recommend it.
Early birds bewareFive factors that emerge as key to ensuring long term success and market dominance are Vision, Persistence, Financial Commitment, Innovation and Asset leverage- factors that are structurally related in a causal chain starting with a clear vision for a mass market. There are innumerable examples and detailed cases where the inability to see a mass market for innovative products has resulted in late comers grabbing the market from incumbents. Fear of cannibalization of existing products, bureaucracy, complacency, are some other causes that stifle growth.
After explaining the hypothesis, a good and crisp summary of the conclusions from the historical data, every chapter proceeds sequentially to substantiate the findings. This is a rare combination of business history, statistical analysis and strategy. It is this unique combination and the unconventional wisdom that is bound to make this book a classic in its own right. The range of products covered varies from diapers to couriers and computers. IBM, Microsoft, Fed Ex, Xerox, Gillette are some companies that are discussed in detail.
Comparing it with other books on similar research, my prescription for business would be:
Innovators Dilemma + Will and Vision + Built to Last + Good to Great = Road to Market dominance.
Highly recommended.
Debunking the First Mover Advantage MythTellis and Golder brilliantly build on over a decade of in-depth research to show that vision, persistence, relentless innovation, financial commitment, and asset leverage are the real factors that drive the superior performance of enduring leaders like the Gillette Company and Intel.
1. In their examination of "Vision", Tellis and Golder take their distance from the traditional definition of that much abused business term. Often, vision is indeed synonymous with broad mission statements used to excite and inspire stakeholders of an organization. In Counter-intuitive Marketing, Kevin J. Clancy and Peter C. Krieg concurred that most companies do not have much of a vision (See especially pg. 74 - 86). Vision has two key components according to Tellis and Golder: 1. A focus on the often-decried mass market with its dynamic and evolving needs and 2. A unique perspective of serving that mass market. For example, in contrast to its top competitors, AOL has stressed from the beginning convenience, ease to use, community, and ubiquity. Similarly, McDonald's has stressed from the onset quality, service, cleanliness, and value to build a worldwide network of mainly franchisees for bringing fast food to the masses. In Product Strategy for High Technology Companies, Michael E. McGrath gives a good complement to Tellis and Golder's definition of vision by explaining it as an answer to three key questions: 1.Where does a firm want to go? 2. How will the firm get there? And most critical 3. Why will the firm be successful? (See especially pg. 12, 306, and 317).
2. In their analysis of "Persistence", Tellis and Golder debunk the myth that enduring market leaders usually achieve their success through luck or sudden breakthroughs. In fact, visionaries have the will to persist in their efforts through seemingly insurmountable obstacles, slow progress, and long time efforts. The origin, early struggles, and ultimate success of Federal Express showed how important the vision and persistence of Fred Smith, its founder, made the difference at the end of the day. Similarly, the ultimate success of xerography after 13 years of research was due to the unwavering faith of former Xerox (Haloid)'s CEO, Joseph Watson in the underlying technology.
3. In their approach to "Relentless Innovation", Tellis and Golder remind their audience about the importance of firms not resting on their laurels. Technology and consumer tastes constantly change. Tellis and Golder rightly identify complacency with past successes, bureaucracy, managerial occupation with current customers and competitors, and fear of cannibalizing existing products as the four enemies of the relentless pursuit of innovation. For example, the earlier history of the Gillette Company clearly indicated that its success led to complacency and arrogance detrimental to its market leadership several times. Quoting Andy Grove, one of the founders of Intel, "Only the paranoid survives." In Product Strategy for High Technology Companies, Michael E. McGrath gives a good complement to Tellis and Golder's examination of both time-based and cannibalization strategies (See especially pg. 219 - 234 and 257 - 271).
4. In their study of "Financial Commitment", Tellis and Golder demonstrate that visionaries show persistence in their ability and willingness to raise and commit financial resources whatever the obstacles in their way. For example, Federal Express was on the brink of bankruptcy for years before it finally took off. Similarly, King C. Gillette, one of the co-founders of the Gillette Company, struggled not only to launch the eponymous company but also to raise the capital necessary to commercialize his disposable razor for years.
5. In their dissection of "Asset Leverage", Tellis and Golder look at how generalized and specialized assets can be mobilized for dominating a product category. Tellis and Golder rightly identify the extent to which the new product category does or appears to threaten the old product category, a strict focus on costs, myopic view of markets, and bureaucracy as the four major hindrances to leveraging assets. Xerox squandered more than one opportunity to leverage its assets to adopt and commercialize the revolutionary discoveries of its Palo Alto Research Center for years. In contrast, Microsoft showed sacrificing several products in development as the way to catch up with the competition after it had initially misjudged the potential of the Internet revolution.
Tellis and Golder also remind their audience that the relative importance of the five factors mentioned above varies by firm and market characteristics: new firms, established firms competing in established markets, and established firms entering new, yet unrelated markets (See pg. 265 and 266).
To summarize, Will and Vision by Gerard J. Tellis and Peter N. Golder is like The Innovator's Dilemma by Clayton M. Christensen a major contribution to a better understanding of how markets really work.

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Logical and practical
The Small Business Owner's Bible
101 ways to market your business
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A good book for a beginner
This book is a must!!
If you're looking for a pace to start...Bottom line - easy to understand, thorough, informative. Will provide good general understanding of the stockmarket.

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Practical Guidance Gained From Practical Experience
It's About Simple!
successful simple minded approach for a complex world
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speaks with authorityThe only thing I really took issue with was the habit of trying to predict the size and extent of price moves rather than sticking with more general observations regarding momentum and overall movement. Looking for something to happen before there is evidence of its arrival is a dangerous game for technical players, and to devotees of the approach, a friendly warning: be careful not to become a fundamentechnicalyst. Meaning, always keep in mind that effective technical analysis highlights probability rather than makes predictions. Since I just made up the word for this review, I'll now throw in the definition: A "fundamentechnicalyst" is one who makes predictions, just like the run of the mill fundamental analyst does- except the fundamentechnicalyst is making predictions based on technicals: chart patterns and various indicators, rather than supply and demand, weather, politics etc. In giving advance notice of how the movie is going to end, the approaches have similarity in their folly. The answer is to not say, "aha! because of pattern ABC, result XYZ must now occur...." Instead, say, "aha! because of pattern ABC, there is a reasonable probability that XYZ could possibly occur, but I recognize this is an odds game which means 1) it is normal, reasonable and expected for me to be wrong a portion of the time (the odds say so), and B) I gotta have a risk point, just in case this is one of those occurrences where the odds don't play out in my favor.
The difference in the thought process is subtle but critical. A prediction locks you in, creates a psychological commitment, brings your ego into the game, and screws up your mindset in general. Whereas if you recognize trading is essentially nothing but an odds game, then flexibility and peace of mind remain intact.
One of the hidden gems of this book was an excellent outline of why the contrarian method works. I don't want to give away Murphy's goods here, so I will just say that he points out a few very interesting reasons why it is natural for the majority to be wrong at turning points, and it is not simply because the masses lack trading ability or intelligence (though that is a factor, of course; the lumbering beast called Crowd is known for strong back and weak mind.)
To sum up, buy this book if you are new to technicals, if you want to brush up on your knowledge, or if you just want a handy reference. But be wary of the prediction trap. Keep your understanding of probability and odds intact.
Text Book style - very effective analysis
A Clear and Essential Guide
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EXCELLENT BOOK!
A Lesson For All
So Good It's Banned by Hawaii Public School & StateLibrariesThe book is written as an easy-to-read children's story, but since it also operates on a deeper level, it is a compelling read for adults as well. I would recommend this as a "must read" for everyone above the age of ten, and would not hesitate to recommend it to an adult of any age. In fact, when friends and family ask me to explain my political philosophy, I get them a copy of "Jonathan Gullible."
An interesting side note, is that although the book has been published in at least 22 languages world-wide, significant difficulty is encountered getting the book carried by the Hawaii State and Public School Library systems, here in the author's state of residence. Recently, several such institutions have been asked to carry the book, and upon their failure to acquire it on their own, copies were donated. The donated copies are currently undergoing a review for "balance" before placement can be approved. Ironically, this fits in rather well with the message Schoolland has presented in "Jonathan Gullible."

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Futures As The Future of Financial MarketsThe authors take a European perspective to challenge the traditional way that financial markets have operated in the United States and elsewhere. They point out, correctly I think, that the revolution is here. Fully automated markets now do the bulk of the worldwide futures trading. For example the Chicago Board of Trade was overtaken in futures volume by the fully automated German-Swiss EUREX in Frankfurt in 1998. London was charging from behind to take a big piece of the automated futures business as well. Automated trading experiments are going on in a number of other places, as well.
The vision the authors have is captured by a quote from Ludwig von Mises: "Economic history is the story of the gradual extension of the economic community beyond its original limits of the single household to embrace the nation and the world."
This vision is essentially of convergence into one global market, with one clearinghouse, and one regulator to do everything. The need to get costs down will require that convergence as the ultimate solution. How imminent this vision is has to be a guess (the authors convey the vision in the form of a dream), but the stories in the book show how often the complacent, traditional view has been wrong. The authors are good at pointing out the speed bumps that will delay progress, and outline good ideas for better and faster implementation.
But they are definitely tolling the bell in the near future for face-to-face selling. "In the future there will only be electronic traders." They also see a rise of small traders, small banks (doing direct placements of IPOs over the Internet with traders without underwriting syndicates), and greatly squeezed paychecks for traditional investment banking and trading activities.
I found the book to be consistent with my own vision. I was still left with the question of why the transition has not been a faster one. Financial markets should be converging at a much faster rate, if one looks only at the technology and the use of the Internet. Which aspects of human stalls are the worst delayers? Probably the tradition and bureaucratic stalls, because the existing markets and regulators are very slow to see new opportunity. Consider how recently fixed trading commissions disappeared. Those should have been gone in the Roaring Twenties.
If you want good detailed information on the state of the electronic market revolution, this book is essential reading. If you own a seat on an exchange, your pocketbook requires immediate attention.
There is an excellent section on how to prepare for the transition, and another one on the dangers to be cautious of.
Good look in building your wealth faster through more efficient markets!
View from the Boardroom
The New Futures World OrderI recommend this book to anyone interested in an overview of the recent history of the futures, equity and FX markets and a plausible view where the markets are heading.
I would also recommend Capital Markets Revolution to industry insiders who are well aware of the events and ideas discussed, as they can benefit from the framework and view of the future into which current events are placed.

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Relevant for complexity science and software developmentI also read the book with the hope to find out whether urban planning could serve as an analogy for software development. I think that it can, but I haven't thought about this enough to express the ways in which it's relevant. Jacobs writes that neighborhoods which have particular properties (short blocks, diversity of primary uses, etc.) will "work" -- that there are properties which, when present, almost guarantee that neighborhoods will thrive. I have a feeling that such properties exist for software development teams and the systems they develop; the question is what they are.
This book is one of those that stay with you, and influence your thinking in other areas.
Still highly relevant.
inspiring fresh inquiry into "development" processesShe makes especially compelling points in her analyses of the different trajectories followed by neighboring Manchester and Birmingham during the industrial revolution. Manchester, quick to maximize the industrial efficiency afforded by large-scale production specialization, outpaced Birmingham in the short-term growth of its exports, but fell into economic stagnation the instant its sole production process was rendered obsolete by competitors abroad. Birmingham maintained low-level but longer-lasting economic growth by remaining inefficient as a local economic community, fostering diverse small-scale business ventures. Each of these small businesses had poorer prospects itself, and the net productivity of the city never approached Manchester's climax production level. But Birmingham's rag-tag assemblage of both diverse and in many cases redundant micro-industries proved far more resilient altogether as a hub of economic activity, allowing continued growth long after Manchester had decayed into poverty. The lesson Jacobs highlights with this tale of two cities is akin to modern environmentalists' rationale for treasuring biodiversity: a more varied and complex system of interdependent organisms or economic actors is less likely to be devastated by a change in conditions (such as the introduction of a new import which renders some major local industry uncompetetive).