market-economics
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One of the best financial books on the market
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Excellent guide to many many streets
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Orginal Economic Literature - MUST READWhen I mentioned this title to a friend, the first question was what the authors' point of view in terms of political stance (i.e., liberal or conservative, right or left). The question represents the quagmire endemic in economic literature in general; authors and readers obsessing over the political economy with little more contribution than a rehashing of Adam Smith.
Making Markets is not this sort of popularized literature, but an original intellectual discourse on the foundations of the market systems we take for granted. It dispells many of the popular myths of market systems by identifying the true underlying principles at work.
The authors had originally expressed their "perspective" in a technical report "Markets, Distribution, and Exchange after Societal Cataclysm;" a study on recovery scenarios of the United States economy after a nuclear conflict. The authors must have written Making Markets in recognition of the far more reaching contribution of their study than the immediate thesis at hand.
Making Markets does not discuss nuclear conflict. It focuses on the systems of exchange as exemplified by scenarios that are typical in different parts of the world: 1) the Western "business as usual" model, 2) the third world "wasteland," 3) developing nations "fat of the land", and 4) the "bureaucratic nightmare" of the former socialist states.
The text is detailed, and authoratative, with references to both classical and contemporary economic literature. A model of market systems is presented prior to the functionings of the four scenarios that exemplify the elements of this framework. Its lessons are timeless and fundamental. In a word, this is a "classical" work in our time.
As an appraiser that had a career discerning value from economic anamolies, this is the sort of insight required for comprehending market problems and supporting the analytical approach. Imagine an indication of value for public property with uncertain title in terms exceptional of precuniary units (i.e., money). This is the sort of real problems that existed with property after the disestablishment of the Soviet Union. Understanding the fundamentals of Making Markets reveals the analytical solution to these sort of economic problems inherent to massive change.


Making Sense From the StartThe author dwells into the contradictions between theory and practice stemming from the ideological and epistemological foundations on which social phenomena is perceived. It is written in an easygoing style in which the author is as comfortable in explaining in three pages and a footnote the complexities of: Marx'labor theory of value, Sraffa's standard commodity, von Neumann's maximum rate of growth and how the Perron-Frobenius theorem relates to equilibrium prices in an exchange economy (mind you, with a minimum of lineal algebra),- as in explaining how Machiavelli's and Hobbes' understanding of human behavior help us understand the workings of the market in a capitalist economy and how it relates to other social institutions.
For the economist this is a book much like - in intent if not in content - to Joan Robinson's Freedom and Necessity through which economic phenomena is seen within the context of historical evolution and social reality. To the layman in Economics it provides the philosophical, historical and sociological framework within which the different issues debated among economists,in the realms of theory and public policy, can be understood.

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Combine time management with marketing.
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Excellent Treatment of Risk/Return - A Must ReadThis text is not just for portfolio managers. Anyone involved in risk/return assessment will benefit from the material; though much of the book is intended for those with a mathematical slant. The material can easily be applied to discounted cash flow (DCF) financial modeling though this is not discussed in the text. In my opinion, it blows away VAR, Real Options, etc.
If you ever thought T-Bills were riskless assts, you need to read this book or be forever wrong. I also found a wealth of information on Sortino's website that complimented the text. Lastly, each chapter is chocked full of nice reference articles for those desiring to delve deeper into the multitude of ideas presented.

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Analysis You Need not Gee Whiz to Entertain YouMost other books that deal with the innovation/imitation questions have a strong emotional bias toward innovation as the preferred task. It simply bothers them not to put a GeeWhiz flair to their writings. While everyone respects the inventor, it is the organization that gets the working and consistent product to the final customer that creates the value.
Unlike the GeeWhiz books, Professor Schnaars give a brief overview of the other studies of innovation and imitation strategies and then presents 28 cases of pre-empted innovators ranging from ball point pens to paperback books. In these cases, he shows the weaknesses of first movers, the range of mistakes and misfortunes that can put the innovator in a weaker position to the imitator.
Like his book Megamistakes, there is little chortling over the mistakes of the failed efforts. He does not cast them as fools who failed to keep some list, some Schnaars' Fifteen Rules of Innovators (there is some discussion at the end of the book on strategy, but no guarantees), he demonstrates that the first mover, the innovator, is in a very weak position and that it takes good fortune, good management and good market position to grab that industry leader position and hold it.
The book has been invaluable in my work in the electronics industry. I have been able to resist the siren call of promising, but weak, investments in firms that had "the" new product. From Professor Schnaars' work, I knew that even if the product worked, there was guarantee that the firm could keep the profit from the great idea.
Anyone looking to invest or work with firms building their future on innovation should read this book. It will pull the rose-tinted glasses and blinders off your face. At less then $30, Professor Schnaars has not priced this book to its value, the insights are worth thousands to those willing to listen.

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Practical advice for long term success
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My daughter loves this book

A fantastic report