market-economics

Messrs. Ryans, More, Barclay and Deutscher have delivered what will surely be very quickly seen as a classic in the field of technology marketing. The authors table a very comprehensive process for managing strategic planning in technology-intensive businesses. Great plans (and businesses) often come from great planning processes - these guys have delivered the absolute best! This is an important book. Please don't tell my competitors about it! Bravo! Excellent! Well done!

This is an excellent book. It holds a prominent place on my desktop for easy reference. Thank you.

WINNING THE INFORMATION GAME is 153 pages of insight into using information, feedback and communications to the betterment of you and your company. You find yourself agreeing with the author because he has the knack of telling a good story, and explaining the rationale behind his recommendations. In many cases he points out the pitfalls from doing it other ways - which should make a few re-think their modius operendi. I've read many of the books and references Tim Timmerman cites such as "Unleashing the Killer App..," "Real Work," "A Complaint is a Gift," and the Scott Adams' books, et. al. In my mind, they all belong in your library - after you've read them and put their knowledge into practice. Tim's book belongs right next to all the other great management and leadership books you already enjoy. His seven steps will help you take a giant leap by taking advantage of some very well thought out strategies and battle tested learning experiences. I strongly urge you read this book and put its lessons into practice.

Timmerman's WINNING THE INFORMATION GAME is a refreshing look at what is happening with the onslaught of information technology and, more importantly, what needs to be done to master this seemingly unbridled monster. The seven steps to market domination provide an excellent map for executives traveling the information highway in a way that adds knowledge value, not just information or data. Each addresses a critical issue in the capabilities of technology and our ability as managers to know and use it. The book's emphasis is not so much on knowledge management as it is on effective knowledge use.

Timmerman points out the essential requirement that today's executives and managers need to be very savvy about information technology as a business lever. The emphasis in the book on the need for a mind-set change for business leaders as it pertains to information and knowledge management as part of their managerial tool kit is well-placed.

This book offers a different and, in my view, a much needed new approach to the integration of knowledge as it pertains to the customer and to a company's people. Timmerman has successfully joined the hard stuff of information technology with the soft stuff of managing (or more critically, leading) people.

The chapter on avoiding the information highway pitfalls is a must read for business executives. Clear and straightforward, it is a non-technical guide well thought out.

WINNING THE INFORMATION GAME needs to be on the desk of any executive who wants to enhance his or her effectiveness in the next century. I see the book's message as: information technology needs to be in the hands of the managers, not the technologists.

Mr. Steuernagel's excellent treatise on the methodology and application of marketing principles to wireless telephony belongs on the desktop of every manager in the industry. He takes the serious reader from the very early period of wireless development to today's environment. He discusses the strategies employed by the most successful wireless providers and how such success has been maintained by modifying marketing and sales/distribution as the target markets evolved from professionals and small business owners and operators to the consumers of today.

Pros and cons of direct sales, contractor sales agencies and other sales partners are covered and compared. Business strategy and planning are clearly addressed. Image, with emphasis on highest quality at fair prices is highlighted as a key differentiator in the competitive markets of today.

In summary the wealth of information in this book will allow the marketing planner to avoid mistakes and select methods that will insure success in marketing and distributing this versatile but intangible product that must be experienced to be understood and appreciated.

Though the purpose of his book is to provide facts, not forecast, I had hoped that Mr. Steuernagel would have included a discussion of the vast marketing opportunities and challenges for wireless that are just ahead. The next several years will redefine the wireless industry and services in ways we have not seen since introductions of laptop computers, credit cards, transistor radios, CDs and the internet. All of these necessities of today will be incorporated to some degree in the next generation of phones and service.

Perhaps he is saving this for his next book. If so, I look forward to reading it as well.

As a 10 year industry veteran, I was very impressed by the overall scope and depth that this book provides for wireless marketing. It is a must read for those entering the industry as well for those of us who wants an up to date perspective on the shifting paradigms of wireless marketing and distribution.

In the large market of mutual funds, there is a good chance that you can choose the wrong fund. This book will teach you the ways in which to investigate, buy, and trade mutual funds. I found the information contained about each mutual fund, it's purpose, value, etc. to be in depth and easy to understand. The explanations of statistical data are to the point, and the mutual funds listed as the best are convincing. Williamson explains the do's and don'ts of mutual funds and all of the lingo is explained. Get this book before you buy a fund!

As a college student, I really wanted to take advantage of the current good market, but I didn't have a clue as to where to start. This book starts off by clearly explaining in layman's terms the in and outs of mutual funds. The author defines common terms and practices, and then he lists the 100 best mutual funds, broken down into specific types of funds, i.e. Aggressive Growth Funds, Balanced Funds, etc. Don't worry that the information in this book will soon be outdated, this book can be used as a long lasting reference. The information in the opening chapters can definitely be used in the future, and even though the performance of the top 100 funds changes from year to year, the companies listed are consistently top contenders. As further proof of my belief in this book; a week ago I knew nothing about investing, this week I made my first calls to several mutual funds to request prospectus'!

isiisis usjdhjhd dsjkhd jshd sjdhs jdh sjdh sjhd sjdh jsdh jshd jshd jshdjsdhsjhdfhj sgfh hdghsgdhsgd shgd shgd shgdshgd shgdsgd shdg shgdshgdhsg dhsgd shdg shgd shgd hsgd hsgd shdg

i have a paper research and on the same subject.

Spending time searching the web and digging in the CFRs has consumed many hours of my time. The 2000 OSHA Handbook has made search time evaporate. It's not all the needed information but most of it in my business. It's all those little things you miss looking at the large paragraphs in the CFRs. I would reccommend this book to anyone involved in worker safety. From the worker to the manager.

Please help me to find a book that writes about Market Overview

Thanks Dave Rye for writing a book about the stock market that the average person can understand. After reading your book, I now not only know how to avoid making stupid mistakes when investing in stocks, but how to take advantage of the market and make MONEY.

This book is an excellent resource for those wishing to understand that mystical employee benefit of the 90's, the 401(k). It inspired me to finally understand mine, and help me make better use of the available options. I recommend it to anyone whose company offers a 401(k)