market-economics

This book by Jon Spoelstra is by far the top book on marketing I have ever come across. He brings together so many fundamental truths in this easy to read format, that you can't help but wonder: 'How come I didn't think of that?' This book is beautifully presented with clear cut anecdotes that help the reader understand the authors viewpoint on customer service, marketing and expanding a company. Too often in America today we have the viewpoint floating around from wall street down to small business industry that 'down-sizing' is pro-survival and words like 'expansion' is seldom addressed as a long term solution. I found this book to be very refreshing with intelligent solutions for business owners and marketers with struggling products. Everyone, no matter where you are in the American business scene, can benefit from this book. Spoelstra is a true genius and has a sincere concern for the people he works with. He conveys a very refreshing message throughout the book that business can be fun and rewarding, and marketing is a great game for the innovative. I simply loved this book and found myself wanting to read it again and again. Spoelstra has worked for four different NBA franchises and he shares his battle-tested experience with taking struggling organizations and making them profitable and successful. His words of wisdom are truly wonderful, and I know everyone who has ever been in business will thoroughly enjoy this one. Let the bells of bright ideas start chiming!

It is an excellent book. If you are new to marketing technique, you'd have a very good lesson by reading this. If you have been working in marketing for years, still, READ IT coz the author not only shares his real-life experience with you, but also REMIND you with something you have missed and not thinked of.

Marketing, Employee mentoring, Management...you can find everything from this book...

I would recommend this book to ALL people. Because it is helpful if one day, you were the product that needs jump-start marketing technique. (I am applying them to my job profile now)

trust me...this book is a MUST for everyone.

Eskimos have all the ice they need and presumably don't perceive the need to get any more, let alone buy it. Joe Spoelestra illustrates how to take that ice and turn it into something desirable (a Slurpee) for example, or bundle it with something that makes it desirable - a sled and a lift to create an experience to sell.

Joe details his experiences, primarily in sports marketing. They are especially applicable to those in the entertainment and service industries but can be applied in virtually any industry. The book is full of new ideas, fresh insights, and ways to repackage that which nobody wants in such a way as to change the customers' perception of value and create a compelling value proposition.

The book is much better than this review. :-) Pick it up, read it, enjoy it and act on it. "Ice to the Eskimos" will give you fast easy ideas that can be used to jump start your business!

"Think And Grow Rich -A Black Choice" is a one book everyone should own.

This book gives you the real secrets of success---a philosophy that can make you much more than just wealthy.

Read the book once, twice and then every month thereafter. And then you the secrets in your life...and that is the key: Put the Secrets into your life.

With the secrets you can have success in relationships, jobs and finance/wealth.

Dr. Dennis Kimbro illustrates the secrets with history of people you know and love: Oprah, Colin Powell, and Jackie Robinson to name just a few.

There are also histories of people you may not have heard about before but you will be glad Dr. Kimbro told you about there secrets of success.

Buy the book. Do It Now! Do It Now!

Those were Wally Amos's words. And this book is an excellent source to help you to get there.

While I have read the original book, "Think and Grow Rich, by Napolean Hill,12 times, I believe that this is an excellent book to read, in addition to the original, for all races, and in particular African-Americans.

Writing a book that targets the black audience, as this book does may lead readers to ask, "Why 'we' or 'they' need something different, or special?

This is analogous to asking, "Why do they need a Black networking group?"

And my answer, as is the essense of Dr. Kimbro's answer, is that someone who is not African-American does not have the same challenges as an African-American has; therefore, identifying the resources, problems and possibilities, via a book, and networking that targets African-American, is an excellent way to answer the questions that Napoleon Hill couldn't answer on a level that Kimbro could answer - combining direct experiences, and research makes for an excellent source to the secrets of success.

Think and grow rich a black choice is excellent in preparing african americans for success. It doesn't take the reader all the way you will still have to add other books to your library like BLUEPRINT FOR BLACK POWER BY AMOS WILSON and BLACK LABOR WHITE WEALTH to kind of balance out your personality. Let's face it you need to strongly desire your goal like a starving man desires food but desire alone does not guarantee success. You also need to know how to anticipate problems before they come up. You should have at least 3 back up plans. Dont give up on your ultimate goals but just be prepared to take the detour road if you have to.

I am an author of three books on Modern Portfolio Theory and as the director of research for an investment advisory firm I read many books on investing every year---this is one of the best books I have read in recent years, doing a great job of explaining why the markets are efficient. Ron is an excellent teacher, using simple analogies to make often difficult concepts easy to understand.
Anyone interested in learning how the market really works, and not how Wall Street wants and needs you to believe it works, (and that should be everyone)should read this book

Are you frustrated by your investment mistakes? Do you have very little confidence that you will know how to avoid the same mistakes in the future? Join the club!! Here is a book that explains why you feel so helpless, and offers, in my opinion, the only sensible way to invest. Understand this: the best you can hope for is to achieve market returns while managing risk. You will not beat the market, and all the hype of the talking heads and investment magazines is noise, not information. This is a wonderfully informative book that has helped me understand why I have made poor investment choices in the past, and given me a plan of action for the future. If you think you know how to invest and beat the market, lotsa luck. If you want to invest sensibly, read this remarkable book.

Note: this is not a book that appeals to your greed with a get rich quick philosophy. Quite the contrary. Dr. Ross takes you on a guided tour of how and why the markets work, why all the hype of Wall Street can be so misleading to investors, and how you can invest efficiently. And efficiency, as Dr. Ross explains, means avoiding waste - wasted money, wasted time, wasted aggrivation. Work smarter, not harder, as I like to say.

Correctly understanding the securities markets and how the financial industry ticks is critical to one's financial health. No other book I know does a better job in wading through the patently false, unscientific nonsense that banks, brokerages, the financial media and nine out of ten book authors typically disseminate. Why to they do that? Simple. It maximises their commissions or circulations at the expense of investors' net returns. Why is it simple? Because a large number of investors believe the rubbish that Wall Street and the media yells at them since it sounds somehow plausible and sophisticated. Other "eductated" investors allow their greed and "overconfidence" to get the better of them and hence fall for the same hogwash. This book explains it all and it is surprisingly entertaining. Strong buy!!

I just purchased a copy of this book, and read it cover to cover in one sitting (although it is about 300 pages). This appears to be the "follow up" book to author Lawrence Friedman's last book The Channel Advantage (a copy of which is dog-eared and worn to the binding in my personal library). This book has some similarities to The Channel Advantages, but some big differences too. Like The Channel Advantage, it is witty and interesting with a sense of humor lacking in most business books, I really enjoy this author's books. Also, it shows a street wise, very practical understanding of the sales and marketing issues faced by both large and small companies. It has dozens of case studies and interesting (and clever) examples of companies in many different markets. Where Go To Market Strategy differs from the author's last book is the content. Go To Market Strategy is a much more strategic and all-inclusive book -something like, every sales and marketing issue you face in taking your products to customers. At first you think, the author bites off so much content, can he (and you) chew it, but it is all digestible and a few hundred pages later, you "get it". The book's theme or argument is twofold. First, to "go to market" with a product or service successfully, you must execute five very interrelated activities: selection of the right market(s), identification of customers' core needs, the right channels mix, the best product design, and development of a strong (compelling) sales message. Second, everything you do in going to market must be organized around the needs and desires of customers. While not exactly a new idea, the author does a very nice job of providing helpful tools and practical ideas to get aligned with customers and meet them on their own terms. In fact, this book is one of the few to say something useful and new, and non-cliche'd, about focusing on the customer and the role that customers must play in your go to market efforts.

For ...Minimally, it will give you a plethora of tools, concepts and ways to think about increasing sales at a lower cost. But you may get a lot more than that out of the book - a total systematic approach to use when launching new products and sales campaigns.

My boss (the vice president of marketing, for a Fortune 200 media company) handed me this book and said: Read this; it is the bible of channel strategy. I noticed one of the other reviewers here also called it the Bible. Well, there is only one Bible, so let's not overdo it, people! Please! The book is impressive so far, though. I have read five chapters of nine as of this review. Go To Market Strategy's best characteristic is that it is very well written and articulate, and also, that it has a huge amount of information and new ideas for product marketing and management. There are many strategies and practical tools that my team can use immediately to improve the launch of new media services into key market segments. I do have a criticism, and that is that I do not think the author sufficiently considers the role of pricing strategy as part of a go to market strategy. For a marketing book said to be of biblical proportions, I would have expected to see more on pricing; while not completely absent, I would have to say that pricing is not the author's favorite topic. Also, some more treatment of international partnering and the global aspects of product launches would have been helpful, since most new product initiatives involve a heavy dose of int'l partnering issues. Aside from those concerns, Go To Market Strategy does live up to its reputation for being the best book in its field and the one that everybody seems to be reading. Friedman is influential as a marketing and channels theorist and practitioner, and it is clear why when reading this book. If you buy it, read the footnotes, because half of them are like little "time-outs" with amusing observations. Recommended.

Attended the author's strategy workshop in NYC in December, got a freebie copy of the book...can't argue with that! Best biz book of last 3-4 years, hands down...the "Bible" of go to market. 360 degree view of market / channel / sales / partnering strategy. Shows how all pieces of puzzle fit together. Really, really, really, really like the chapters on partnering, channel integration. A+++

I grabbed this book online on a lark... and am I ever glad I did! I couldn't put it down! From the opening bell of the trading pit in the first paragraph, the author takes off at the speed of the markets, sidetracking only to share the lessons hard-learned along the way. For the first time ever I read about an "Everyday Joe" who buckled up for daily war and successfully fought to win in the greatest financial wars our society knows. He also lets us in on his REAL personal life, his fears, and the dichotomies and dilemnas of being a devout Christian operating ethically and morally in a world that most Christians neither understand nor condone. This is a work that stands for ANYONE trying to succeed in an arena that at first appears counter to their chosen values, regardless of religion or career. If you're reading these reviews to help you decide, STOP HERE! CLICK THE BUY BUTTON! It's the best trade you'll make today!

"Lessons from the Pit" is a page-turner! It is an honest and easy-to-read account of life in the Chicago Mercantile Exchange. What makes it so fascinating is the way Joe and Terry bring characters and scenes to life and use them to show how God worked in Joe's life. No matter what their career, all readers will come away with valuable insights and helpful suggestions. My only wish is that the book had been longer. I didn't want to put it down.

Joe Leininger provides great insight in his daily efforts to be both a good and Christian person with his success as a commodities trader.

Few businessess are as brutally competitive as trading in Chicago exchanges. However, with great faith and works, Joe obviously holds to his strong Christian values in this tough environment.

This book helps me come to grips with striving for success while hoping to maintain the fundamental value of helping and loving one's fellow man (or woman).

Market Models is an essential tool for practioners who would like to gain fundamental expertise on financial modeling. Aside from the practical view, Alexander's book has got such a clear and comprehensive reading that even the most inexpert individuals can get enthusiastically involved in learning issues related to risk management, investment analysis and financial forecasting. Recent econometric techniques on time series are brilliantly applied with real examples on the finance field. The book demonstrates that the author has a great knowledge on both a theoretical as well as a practical basis on market modeling and knows how to combine the two aspects in a very intelligent way. I considered this book to be a fundamental reference for either financial profesionals and academics.

Targeted towards practitioners concerned with model development, the book addresses key issues in market risk measurement, quantitative trading and investment analysis in a very systematic and clear exposition. I find it particularly reassuring that someone with the author's academic background and hands-on expertise has decided to undertake the responsibility of putting-up a comprehensive guide to financial modelling, from the basic use of financial data to statistical techniques selection and model implementing. Particular attention is paid to supporting each subject with real-world examples, both within the text and in the associated CD. Moreover, the spreadsheets contained by the CD can always represent a useful reference for building your own models. As I find this book really helpful for applied, but also academic model development, I recommend it highly.

If you are looking for detailed rigorous mathematical development then look elsewhere, that is not the reason to purchase this book. It is targeted towards application and there it excels. I have not seen any other book on this topic that so effectively presents a level-headed applied approach that keeps the basic assumptions of the models firmly in sight.
What tool fits when is nicely discussed.

This is an amazingly generous roadmap to lesser-known corners of the securities market. When I first picked it up about 2 years ago, I was terribly disappointed because all the strategies Greenblatt describes require a fair amount of WORK and careful thought --and it was my impression that "Stock Market Genius" entailed effortless wizardry! But the work is contagious and engaging (like digging for buried treasure, as aptly described by Joel Greenblatt).

Despite the book's schleppy and seemingly unrealistic title, Greenblatt's descriptions are wonderfully realistic and honest. In particular, although I've looked for other resources on spinoff investment strategies, everything you really need to know is in this book. The author's style is flippant but endearing, and the reader will get more than his/her money's worth from the ideas described in this book.

Greenblatt's book is an excellent, easy to read explanation for why such apparently unappealing Wall Street actions as corporate spinoffs are actually a terrific investment opportunity. Through sample cases and anecdotes, the author gives an excellent discussion of the fundamentals of good investments, from upside potential of stocks to managerial incentives.

I strongly recommend this book to anyone interested in learning about some of the black and white fundamentals of the market.

I read stock market investment books like some cooks read cookbooks-- for a new idea that can change the recipe and make the outcome a better success. I received several good ideas from this book. It is a keeper. I would also recommend the three (or or there more?) books by R. Max Bowser who has an unique system where he even guarantees $5,000 if the reader does not make a profit using his system. Mr. Bowser states that he has refined his investment system on an ongoing basis (adding improvements) over the past 20 years (Take a glance at Mr. Bowser's book, "Guaranteed Profits With Small Stocks"). There are so many good investment books out there and the serious investor should keep up with the new books to have a stream of fresh new ideas.

I love this book, and would give it five stars. My husband hates it,and would give it one. He calls it "That Stupid Book" because it has a section devoted entirely to vegetables (the woman ends up sparing the animals and makes them all vegi soup) and the pictures are so unusual. The illustrations are a mix of black and white photographs and amazing, colorful illustrations. I love the illustrations, they are captivating. Even the vegetables.

The true judge is my daughter. It is on her "greatest hits" list. She loves it. So, whenever we read "That Stupid Book", Mommy reads it. We leave Goodnight Moon for Daddy.

Our daughter was given this book for her first birthday, and she loved it from the start. Author Anne Miranda subverts the typical "To Market, To Market" rhyme with her own funnybone squarely at the fore of her thinking. Among other things, our huffy old lady goes "To market, to market" to cows, lambs, fish, and more, only to discover that they're making a wreck of her home. The pig is lolling on the counter, the hen has nested in the cutlery drawer, and the lamb is resting comfortably in the dishwasher.

What to do?!?? Although the lady verges on panic, she gets it together, assembles the ingredients for a lovely (vegetarian) meal, and everyone is seated at the end to enjoy the steaming vegetable soup she's made.

Miranda's humorous text is greatly aided by the illustrations of the talented Janet Stevens. Stevens combines actual black-and-white photographs with acrylic, pastel, and colored pencil illustrations. The result is a series of pictures with an up-to-the-minute feeling and a great deal of interest. Lots of fun for very young kids--and, luckily, for their parents as well.

This fun book has a great rhythm you will want to keep turning the pages and keep up with the beat, but if you read this to your children you won't get to turn the pages at your desired pace because they will love the pictures. The illustrations are great. Filled with animals and each one has a personality, as does the main character (she becomes more and more frustrated as the story moves along and her home is filled with animals who take over her house). There are so many cute details in the illustrations you children will find more things to discover with many repetitions of the book. You will read this book many times if you own it. Sometimes with your children and maybe even on your own without them there to distract you!

The preponderance of research for the past 100 years or so has demonstrated convincingly that stock markets are pretty efficient and that stock prices move randomly, or almost randomly. That is a strong argument against trying to time the market. Author Leslie N. Masonson disagrees, contending that if you use a few simple techniques to time the market, you can avoid losses and wind up with a more profitable portfolio than if you simply bought a representative selection of stocks and held them, as most financial advisors now recommend. He could have presented more evidence to support his opinion, but he is honest enough to contrast his point of view with the many arguments against attempting to time the market. He acknowledges that timing requires certain staunch character traits that are far from universally present in the investing populace. That is to his credit. Also to his credit, according to us, is the fact that he usefully defines and discusses a number of trading techniques and information sources that even non-investors should know about and that investors should understand

I have been a trader for years, actively trading well over a 100,000 shares a day, while managing a substantial portfolio. I have read most of the "I have a winning stock market strategy for you" books over the past several years. Aside from a handful they all were relatively disappointing. I have to say that I was pleasantly surprised by this, "Market Timing", book. Many of the, "Market Strategy" books I have read require the investor to spend an unrealistic amount of time managing their investments and require them to have an in depth understanding of the stock market. I found much of the information to be eye opening and enlightening, even for a professional, and the strategies quite useful. If the author's goal was to provide investors with a No Nonsense perspective of the market and strategies to increase their total return while significantly decreasing their risk over the long term, then mission accomplished. I strongly recommend this book to amateur and professional investors.

I have been investing since the mid 60's and the philosophy I follow, spelled out by all the stock mavens, is to buy "quality" and "hold". Masonson's book points out the folly of this approach. He makes a convincing case that in spite of all the wisdom that I have absorbed over 40 years, that "it ain't so". I will need to spend more time digesting his simple marketing timing strategies. In the future, I expect to be a smarter investor and not sit tight when the market is collapsing. Thanks for opening my eyes to the real world of investing. This book is well written, has tons of interesting facts, and lays bare the critical importance of cutting losses short and investing with the odds in your favor.

I think most people who are somewhat clueless to the stock market would benefit from reading this book. What I like is that it is full of easy examples. Even though I have read some books concerning the same issue, this book was helpful to me. He gives you lots of hints, or should I say quotes other investors, in how to be a good investor, i.e CANSLIM , and basics things like beating the Dow. The downside is, however that if you're not from U.S.A, including me, you will find many pages that are not worthy reading, like Internet resources for American companies. This equals a very good book, which is worth every minute.

Seth Godin discusses the stock market and other investment instruments in a serious but interesting and fun manner. The book is written for an audience that has little or no understanding of the investment world. Even though the audience has very little experience, the book accomplishes the task of warning you about the high risk of investing while giving you the knowledge and steps to get started. He discusses how to manage the risk but makes the point clear, there is no such thing as a risk free investment in the stock market. The book is resource rich (identifies needed tools and where to get them) and right on time for the year 2000 market place. It addresses the bull and the bear market. It is a easy read and a great introduction to investing. When you complete the book, you will have a basic understanding of the stock market and how to get started. I highly recommend this book to all beginners and people with light experience or knowledge of the investment world.

If you want to understand how the stock market works get this book. Its written with the assumption that you know little or nothing about finance or how the market works. It include info on income statements and balance sheets. Also, it is written in an entertaining manner so you won't be bored.