market-economics Books

I purchased this book two years ago and i'm happy to say this book was one of the greatest resouces on the planet for authors and publishers. I have used this book to launch me into many things. This book has helped exposed me to other avenues to market my book. So I say kudos! Mr.Kramer keep up the good work! My book is on amazon: My Mother Told Me! Why Didn't Your Mother Tell You?

Machina Ervin,Author
CEO, Big Erv publishing, LLC
[...]

Make Friends and Sell Books

John Kremer seems to live and breathe book marketing. One of his mottos is that selling is all about making friends and the more you work with 1001 Ways to Market your Book the sooner you recognize the truth in that statement. Connecting with people and networking is all about making friends.
The first time you thumb through the 700-page book you are almost overwhelmed by the daunting task ahead. Just turn a couple of pages and you'll find the dedication. It's only a few lines but near the bottom is a line filled with hope. John says, `Take your time. Do it right. And enjoy.'
Keep that in mind and do one task at a time. Then before you know it, you'll be highlighting sections and marking page numbers for points of reference.
The book contains everything from Internet sales, websites, blogs and newsletters to bookstores and book fairs. And a whole lot more.

Tom Barnes author of:
`Doc Holliday's Road to Tombstone,' `The Goring Collection,'
`The Hurricane Hunters and Lost in the Bermuda Triangle.'

This is by far the best book on the market for marketing books. It is literally a bible for book marketing. I think I have read it 5 times and bought another one for the co-author of my book. It's a must have book for self-publishing authors.

This book is the single best book - or guide - ever compiled for marketing, promotion and the inner workings of the publishing industry! I've bought several copies for fellow publishers and new writers to teach them about what to expect after they write their books. I have 18-years of experience in the ad agency world and this beats anything I've read from ANY industry - I've used John Kremer's approach of identifying each niche with many of my consulting clients. I've read it cover-to-cover several times over the years and it never fails to get my creative mind into high-gear . . . Best $35 I've ever invested!

I own this book and refer to it often. It will be tabbed, marked up and well worn. However, it is brutally long. You will have to wade through it to find the areas that are relevant to you. At first glance, it's hundreds of pages are enough to make you turn and run (and I LIKE to read), but stick with it. Every read will enlighten you with more ideas. I have used this as a foundation for creating a marketing plan for my books.

Should be required reading for everyone. An excellent gift for a recent high school or college graduate.

I think this book is a must have for beginners who need an understanding of different investment options. This is an easy read. It is written in a great way, using simple terms.

This is a great book for those who need a refresher or are just getting started. The authors really seem to want to help you avoid making investing mistakes. Would recommend!

Outstanding book for those planning to execute their investment plans. This book makes for a perfect gift to families and friends. The bottom line on this fine book is to keep investing simple and to stay the course.

At first, I thought that this book seemed to be a bit short on text. However, after I read it, it said everything that needed to be said. Concepts were clearly explained with examples shown where appropriate.

This book is written independently of whether we're in a bull or bear market. It teaches you the basic principles of investing. Period. The point is not to beat the market, but to make a decent return. Stick to the guidelines in this book and you'll live comfortably in retirement.

The book teaches you about a lot of topics that aren't obvious to beginner investors, such as the many costs associated with running a mutual fund and its long term impacts on your investment's return.

It also gives guidance on how to handle retirement (how much do you need), putting your kid into college, and what to do when you win the lottery. Concepts normally discussed by financial planners are also included.

This book is a great confidence builder for me to do my own investing.

The book is written by supporters of John Bogle, the founder of The Vanguard Group. It does (somewhat) push Vanguard products, but that's about the only criticism I have.

I'd also recommend going to the Bogleheads' web site, but that's outside the scope of a book review.

THE KEY TO ALL YOUR TROUBLES: How to Complain EFFECTIVELY
==========================================================

After reading the stories of many posters on this site, I can really feel the emotion and frustration and feeling of despair, like no one cares, coming through in your words. Many of you, I am sure, have asked yourself "Why won't the company help me? Aren't I the customer? Isn't the customer ALWAYS right? Isn't it against the company's best interest to deliver poor service to the consumer? Shouldn't these companies value their patrons, who make their continued existence possible?"

I bet many of you after asking those questions have been overcome by a resounding dead silience in which your mind seems to answer with a cold, heartless "NO". --No the company does not care about you, because they know, for the most part, that the small portion of people who actually do complain and try to contact the company, will eventually give up after running into un-navigable telephone menus, rude "service" and support people, and a barrage of deception and hostility that they know will take you more time to overcome,investigate, and pursue than the average busy person has available to them.

Has this happened to you more than once in your life? If so, you may be karmically reaping the fruit of your failure to address the matter the first time it happened, because you felt it was too HARD and TIME-CONSUMING. But, if you really think about it, aren't the things that take the most effort, usually the most satisfying when you finally triumph in the end? Would it be worth all the money, time, and potential for happiness you could lose in the future, to invest a little bit of time now to defend your right to be treated fairly as a consumer and an individual?

If you are already at the point where you are willing to invest a little time actively pursuing effective resolution, you may be asking yourself "But how?" Ahh, that is the rub, isn't it! Well, guess what: I think I may have the answer you are looking for. While doing an AMAZON search for books on complaint writing, I came across the title: "Shocked, Appalled, and Dismayed! How to Write Letters of Complaint That Get Results", by Ellen Phillips. I ordered this book from Barnes & Noble, along with others, and did my comparisons. Ms. Phillips' book won HANDS DOWN. I encourage you to do your own research, but if you feel you don't want to spend the time, I will give you a headstart. It is as if Ms. Phillips recognizes the labrynthian maze before us, and having travelled the maze before, she knows where the trapdoors are, how to avoid pitfalls, and she offers us the keys to the doors of opportunity and effective complaining.


Here are a few of the important keys Ms. Phillips provides:

===============

1) Try to talk to a representative on the phone. This is always the first step. If they agree to and follow-through on a solution you approve of, then you are good to go! You should even consider writing a commendation for them.
But, in case they are uncooperative, uncaring, ineffective
, and/or deceptive,

2) ALWAYS document EVERYTHING! This includes (for each person you speak with):

* Name of the person you talk to and their REPRESENTATIVE ID NUMBER
* Time you called
* Amount of time on hold
* What you called about
* The resolution you sought
* Level of cooperativeness of the representative
* Did the representative seem competent?
* What promises did they make? (dates, times, dollar amounts, when someone would call back, etc.)
* Did they refer you to someone else (a supervisor, or another department)?

3) The most effective route to satisfaction is ALMOST ALWAYS to write to the TOP person first. Don't bother with low-level, call-center representives, or counter clerks who likely have very little ability to take the action you would require (reimbursement, replacement, repair, apology, etc.). Instead, write to the CEO, President, Board Chair, etc., to ensure the best possibility of getting your concerns addressed in a timely and effecive manner.

4) Always send copies of your letters to regulatory agencies, and anyone else who is an interested party. In her book, Ms. Phillips lists the names of hundreds(?) of agencies for your convenience. In fact, the only real thing that is antiquated about this tome, are the SPECIFIC names for the officers of the listed organizations and regulatory bodies (eg: Attorney General - Janet Reno). It takes relatively little effort in this day and age to do a Google search for the current names.

5) Better Business Bureaus are useless. They have no real mandate or requirement to help you in your dispute with their member companies. From my own personal experience, I have known this to be disappointingly true. In my opinion, though you might find some informative articles and publications on their BBB sites, as a source of relief and satisfaction they really seem to miss the mark by a mile.

6) Ms. Philips concienciously makes us aware of special laws which apply in various scenarios, that the general public is mostly oblivious of.

These are only a few of the marvelous insights offered by "Shocked, Appalled, and Dismayed"!

===============


You may notice that the copyright on the book is 1998 (revised in 1999)--10 years ago (I am writing this 08/26/08). Never fear! This book is not antiquated in content. Ninety-Eight percent of the content in this book is still relevant today.

For those of you like me who prefer books that list various examples, scenarios, and case studies, this book does not disappoint! I highly recommend "Shocked, Appalled, and Dismayed" to anyone who wants to know how to complain effectively to resturants, airlines, hotels, car rental places, auto mechanics, dead-beat parents, etc. For a balanced view, there is even a small section, including multiple examples, on writing THANK YOU notes and letters.

It took me 3 hours to craft this recommendation. After the enormous satisfaction and cornucopia of information I received from Ms. Phillips' book, I would be karmically remiss were I not to write this recommendation. My goal is to help you help yourself by giving you a "map", if you will, to the small dirt path, that leads through a dense jungle, to a heavily guarded, forbidden city where you will FINALLY find all the answers you have been seeking. Again, don't take my word for it: do your own research and find out for yourself!

I hope you find this review helpful. Now, go out into the world and make it a better place by standing up for yourself and showing those who would hold you down that your are not going to take it ANYMORE!

Good Luck!

Peace and blessings,

Kristobal



**** [DISCLAIMER: This document is a collection of opions, not a statement of fact. Neither the author of this book (Ellen Phillips), nor the author of this review (Me) is responsible for actions you may or may not take based on your readings, understandings, and interpretations of this review.]

Clearly this book provides the basics on writing letters of complaint. Most of it is just common sense (not so common these days). If you treat business people the way you would want them to treat you, it usually works out in the end. I didn't find much new in it. The contact addresses are helpful, but then most of them can be found on the net.. and more current

Very insightful and useful. I have used some of her template letters for airline complaints. In the past, I used her writings for a labor complaint and got $18,000 from my former employer.

This is good book but I wish it was available in downloadable electronic form which will make it more useful in practice by cutting and pasting.

I have the book for several years and its contents have saved me time and money over and over again. It is rich in samples of real letters and complaints, with real cases.
I recommend to anyone that ever needs to write a complaint letter and/or need to reach government agencies.

This book is a must read for Consultants or Financial Adviser because it outlines a sales process by which they should sell their own services to clients! Plus Bosworth is like the father of this type of selling.

Ph.D in Organizational Leadership from Purdue
Innovation Management
Communication
Amazon Book Review
See my other Sales Book Reviews by clicking "see my reviews" at the top!

Excellent book. Have read two other sales books and this is my favorite. Gives information beyond the basics and doesnt rely on just saying motivational statments, gives real world advice. If you read and implement the ideas you are guarenteed to be more productive. 1st choice.

This is one of the best Sales books I have read! Simply outstanding - the go-to guide for complex sales. We use it routinely at our company to close business.

Solution Selling is the first book that exposed me to the world of complex, intangible and solution (vs. product) selling.

I had wanted to title this review as "The Idiot's Guide to Selling Solutions" BUT found that even though the instructions in the book literally takes a novice in sales through the process of selling complex solutions in a very straightforward manner, there STILL needs to be some thinking required by the sales person to profit from the knowledge within.

Solution Selling is the comprehensive guide for novice to learn the ropes, and a good reference book for seasoned sales pros as well. It is also a useful tool for sales managers to manage the pipelines of their teams too!

Great approach to selling, but must focuses on long sale cycle and does not pertain to all selling

This book is incredibly insightful and clearly ahead of it's time at original publication. Jackie and Ben take you through, not only learning how customer evangelism works, but why it works, and what's coming across the frontier of getting your customers to basically do your marketing job for you. There are plenty of real-life examples and they cover the topic far beyond theory. Great, great stuff for all marketers looking to market in the Digital 2.0 age, especially those attempting social marketing (blogging, social media, etc).

I have found that most books about marketing are about someone's one success in the past and just discuss the barriers they had to break to make their winning strategy work...they tend to be egocentric. I have wanted a book that really lines out the steps to take to create people loyal to a brand. I am not looking for a magic step-by-step I know everything takes time, but this book is doing a great job explaining practical things to do to create a loyal following. I got turned on to this book by their blog which is amazing...check it out at http://www.churchofthecustomer.com/

Ben and Jackie have written a great book about how to harness the power of your happy and loyal customers to build relationships with new customers. Their authentic ideas allow brands to build trust with customers.

Dr. Karen Mishra
Author, "Trust is Everything: Become the leader others will follow"

I have the original hard cover book and absolutely love it, it is my bible. So I bought this new one to share it. Looks updated but still has all the good stuff in it. This book has amazing ideas and examples that really work when you put them to use.

This book provides all the research needed to help you easily find customer evangelists! It's a great book, I highly recommend it.

John Bradley Jackson's "First, Best, or Different" captures and delivers the meat of the message as to how to stand out from the competition and instructs on important ideas that must be paid attention to in the current business world. As an entrepreneur, I have used this book as a tool to grow and fine tune my business. The messages are simple, yet the results from applying them have been powerful. I highly recommend this book to anyone in business who wants and needs to know how to be truly competitive and survive by doing business right in the long run.

John Jackson's book is not only inspirational, it cuts right to the chase. This book gives you all the information you need with humor and great information for entrepreneurs or anyone in business. It also includes great chapters on how to use the internet for marketing your product/service and yourself. It is an easy read and small enough to take with you everywhere. I highly recommend this book.

First Best or Different is an excellent resource for those interested in learning quickly about marketing and public relations.

I recently started an Accounting and Management Consulting business and J.J. Jackson's book has motivated me in ways I am greatly thankful for. I am paying attention to new concepts that most businesses in my new line of work completely ignore.

I feel more prepared. Thanks J.J.

Professor Jackson is great at providing solutions to problems for any business situation. This book reflects his expertise in marketing and value creation and how to harness success in the entrepreneurial world. After reading, "Different," it can be utilized as a great tool and reference for any point your business may be headed. Easy read, straight to the point, and filled with info to help find and cater your niche market. What also helps is the fact that this author is not only extremely successful himself, but has allowed and assisted others in making it themselves.

This book is an excellent read for anyone in the business, entrepreneurs or otherwise. John takes the essentials of marketing and breaks them down in a concise, easy to reference format. This work is packed with valuable insights, guidance, and marketing techniques . The book carries relevant information, and it is organized and written in such a way that is easily consumed. I would highly recommend this book to anyone in the marketing world!

In this uniquely informative volume, Barletta answers three separate but related questions: What makes women a worthwhile market? Why market differently to women? and How do we get beyond gender generalities to actionable tactics? In her Introduction, she lists "Eight Myths of Marketing to Women" which, during the course of her book's narrative, she convincingly repudiates. For example, #5: With women, marketing is all about relationships. "While it's true that women put more emphasis on relationships -- personal and corporate -- than men do, their purchase decisions and response to communications are affected by far more than `relationships.' From word meaning to word-of-mouth referrals, product priorities to Internet usage patterns, women differ from men in many, many marketing dimensions. And, to overlook their complexities would be to undermine the effectiveness of your company's programs." According to Barletta, there are four components of the women's market: earning power ("What's in her wallet?"), high-net worth women ("the ultimate asset-holders"), consumer spending power (the "household chief purchasing officer"), and women in business ("controlling the company checkbook").

A majority of consumers in the U.S. are women. Research indicates that online spending will increase 26% this year to $96 billion. Consumer spending accounts for two-thirds of the economy and women influence 95% and make 85% of all consumer buying decisions; moreover, the majority of corporate purchasing agents and managers are women. Female entrepreneurs account for 70% of new business start-ups. If you are still unconvinced of the upside potential of marketing to women, consider these facts:

* Between 1970 and 1990, the number of women living alone doubled from 7.3 million to 15.3 million and this pattern has continued.

* At least 55% of those online each day are women.

* By the year 2010, women will control 60% of wealth in the U.S.

* College students were responsible for $210 billion in sales in 2002 and 58% of them were female.

* Women purchase more than 50% of the cars and own more than 46% of the homes in the U.S.

* More than half of all business travelers are women.

In Part II of her book, Barletta introduces and then explains what she calls the GenderTrends™Marketing Model, a systematic and simple tool to help her readers understand, reach, and increase their share of the world's largest market -- women. The model is designed to achieve three objectives:

1. "Structure the complexities of the gender differences into an organized view of female [in italics] gender culture."

2. "Show you how gender culture interacts with each of the 12 [in italics] marketing elements [end italics] in the marketing mix."

3. "Apply the resulting insights to the four stages of the consumer's [in italics] purchase path." FYI, the four are activation through market entry, nomination of purchase options to consider, investigation and decision with regard to nominees, and finally, succession (i.e. repeat business and, hopefully, evangelistic loyalty).

Few books fully deliver on the promises stated or implied in their subtitle. Barletta's book is the commendable exception. She offers a wealth of information and an abundance of wisdom which will help decision-makers in literally any organization (regardless of size or nature) to understand, reach, and increase their share of "the world's largest market segment." This book provides just about everything you need to do precisely that. What are you waiting for?

This book could change the way you think about marketing.For some reason when i think marketing i think men, not any more. This book has some valuable insights into who spends the cash and what on, and most importantly how to get your hands on some of that money.

As a consumer group, women represent an enormous opportunity, but chances are your company is missing out on them. Author Martha Barletta says most marketers fail to capitalize on this lucrative market. They don't realize its potential or understand fundamental gender differences. As a result, their marketing fails to communicate with women, let alone persuade them. Barletta, a consultant specializing in marketing to women consumers, offers a book heavy on theory and long on detail. Except for a few examples of how ads are executed, the book lacks case studies that would bring these theories to life. Still, Barletta provides good advice on practical applications of these ideas about gender culture. She sheds light on the myths and realities of marketing to women, and provides essays by female experts in the field. What a pity that it all reads like a textbook. Given that, we target this rather educational tome as more appropriate for people who study marketing than for people who do marketing, although thoughtful marketers might still want to take a look

The book was somewhat useful, but her unprofessional pinching, whenever she could fit it in, littering her otherwise helpful work with jabs against males, left me nauseated after every reading.

Following are just a few examples:

page 23 "You realize what this means--rather than women being "Adam's rib," men are actually the derivative model!"

page 26 "Men have no such luck (or no such constraint, depending on how you look at it)..."

page 63 "Married women have a chronic condition (if you'll excuse the analogy)"

page 122 "[Women] don't buy into the competitive "game" that prevails when men are expressing divergent opinions, and because women are less likely to interrupt, hold the floor, or insist on their opinions, they simply won't volunteer as much information."

page 135 "Although I'm sure it's not true in every category, I think it's safe to say that in most categories, women are more pragmatic than men. With less interest in the one-upsmanship of novelty, less interest in the inner workings of tech-mech products, and more time pressures than men, women just want products to work easily and reliably."

page 185 "After the meeting, she said to him, 'I was interested to note that you're meeting and greeting--just not with any of the women.' His response? 'Oh, were there women there?' She laughed and said, 'Sure there were. There were 15 or 20 of them.' Apparently, something in his internal software was registering the women in the room as 'background noise.'"

page 199 "Women are marksmen, not cowboys." (women are markspeople, if anything; not marksmen; but how is that a comparison anyway? marksmen and cowboys, marksmen and cowboys.)

page 193 "A guy will talk about how good he is as a way of proving he can do a great job: 'Half of my clients are worth over a million dollars,' he'll say. Or, 'I doubled his return in six months.' They talk about achievements, drop names, and let you know where they stand in the company hierarchy. I call these 'credibility displays,' because they remind me a little of a peacock who's very proud of his tail feathers. Don't get me wrong--this is the right thing to do in male gender culture." (please tell me I'm the only man who finds this patronizing)

Do read the book though, if you can stomach all the carp. It will prove enlightening every few dozen pages.

First off, I'm a guy. I found this book had a lot of information that I never knew before. I asked a few women I knew and was suprised that their responses were identical to the information in the book. For example what they liked to see in advertisements and what they said their aspirations were, were identical to what was said in the book. Some of it made no sense to me but it made perfect sense to the women I asked.

I have to say I'm disappointed with the minor male bashing in the book. Some of her male point of views are a bit extreme, for example: "Men, on the other hand, are more likely to hold the view that people are important, but no more important or interesting than current events or new ideas in computer animation, or something more material like cars or cameras." I value my relationships and found this a bit extreme. Do all women think this?

I took off one star for her point of view on men, but other than that this is a good book. If you are marketing to women, this book will give you insight on the subject.

This book was one of many self help books I have read. The only difference was that this book actually inspired me to change my life. From the getgo their is a story called "Acres of Diamonds". If you have not read the story, you must!!! The story helped me to realize that I was living in my own "Acres of Diamonds" without even realizing it! I have read and reread the book several times and I am even introducing the book to my 11 year old niece so that she may learn of the power she holds in her own hands. Thank you Dennis Kimbro.

I read this book when it first came out, and really got a lot out of it. In fact, I even used the book in a university class to argue existentialism and why it's important to keep a positive mental attitude instead of being negative. The original book, of course, is great but I like how this book is tailored to really empower African Americans in a way that really speaks to us.

This is one of the greatest books I have ever read. Next to the Bible it has had a positive effect on me and I share its positive message with everyone.

I speak to groups and this is on my suggested reading list.

A must read.

I am not one who writes or talks much but I have to share with those who I meet.

Think and Grow Rich continues to be a book I would suggest that everyone keep in their library and read at least once a year.

An excellent read for anyone who desired to have it all and wants to truly know how to go about accomplishing that very goal step by step.

One of the best books I've read to be inspired and inspire others to success.....

It is an honor to be a part of the company Art Williams started. There has never been a dull day or wasted moment listening to Art, reading his books, and working his message. It is all I can do.

I loved this book, and I constantly refer to it when I go about my day.

What I love about it is that it's written by somebody who's done it, and it doesn't sugar coat what it takes to be a success. Because Art's ~560th richest person, he doesn't have ulterior motives for writing this book, as some other motivational gurus do (ie buy their audio CD's & DVDs and go to their seminars for $3000 a pop).

Art doesn't lie.

It takes a ton of will and determination & positive attitude to do what he's done. It takes a lot of hard work to succeed. It's sad to see people today constantly chasing after the next quick fix, the next scheme that promises them a million bucks in 30 days. Because it won't happen. As Art says, nothing worthwhile comes easy. If you want success in your life, you've got to work hard at it, you've got to be positive no matter what hits the fan, you've got to believe in yourself & what you're doing.

Art doesn't just pay lip service to this information - he's lived by it & is a billionaire because of it. Go figure.

So get this book and you'll get no-nonsense advice on getting successful. This isn't fluff he's got from pulling advice from self help books - this is advice he's giving from his 20 odd years of being in the trenches, fighting an industry that spent millions trying to put him out of business.

As they say, you'll never truly know what it's like being in war until you've been out in the battlefield. This guy's been there, done that, and now he's going to share with you his advice.

This book flew below the radar for some reason, and is abit of a sleeper when it comes to universal popularity.
It is a personal favorite of mine.
This guy walks the walk as well as talking. He is not an ATNA. (All Talk and No Action). He's got the stats to back up his crusade. Guys like him, and say, Guiness Bk #1 Salesman Joe Girard, are the real deal.

A. L. Williams was a football coach... a man who loved his guys and pushed them to excel in life. And he lived what he preached! You want to be inspired to just DO IT? Get this book.

Williams emphasizes that you have to work hard and be PERSISTENT. Just NEVER, EVER quit. And that's the key. Know what you want, DESIRE it and go for it. Don't let anybody steal your dream. Just do it and hang in there.

He talks about how he got MAD at the rip-off insurance companies, and that anger fueled his drive to excel. He and his friends became tough and tenacious and made things work. Again, that's the key. What a book! Get a copy and mark it up. Read it repeatedly and it'll fire up your soul!

I just finished reading Killer Brands, what a great book. It will help to complete "the circle" folks in marketing struggle with at times.

Frank Lane clearly takes you through a "Thinking Process" that will ensure you get every aspect right when creating, growing or changing a brand. ...It should be required reading material in marketing courses ...and by experienced marketers at any consumer company !

Killer Brands uses "real world" brand story examples throughout the book. The examples drive home real world points not text book philosphy. The suthor knows what he is talking about since he draws on work experience with many respectable companies; Proctor & Gamble, SC Johnson, Neutrogena, and others. The most interesting company though is the creation of a small niche company, the Bull Frog brand of "Amphibious Sun Screen".

Fun and great learning concepts are throughout Killer Brands....

Tony Battaglia

1-9-08

Mr. Lane:

I am at page 180 of your book, Killer Brands. I had to write to let you know how the book has affected me. The Prostestant reformer, Martin Luther, described himself as finding a "gateway to Heaven" after he finally understood the phrase "righteousness from God" in Romans 1:16-17.

He said the whole of Scripture took on a new meaning for him from that point on.

Don't get me wrong, I'm not preaching the Bible here. What I am saying is Killer Brands has opened up to me a "gateway to category leadership."

I have been reading the book for a few months now, and just yesterday finally "got it".

Your five principles of choice, expectation, focus, alignment and linkage have given the discipline of branding a whole new meaning to me.

In fact, I will be taking, per the instructions of your book, these principles to heart and using them to create Killer Brands in my area.

Thank you for sharing such an incredible amount of practical advice, knowledge, and experience.

James Dominguez

"Killer Brands" provides very interesting case studies, but more importantly, great advice. Rather than overwhelm the reader, the book empowers you to take control of your brand. After reading this book, you will be far more prepared to move your product to the next level and will be excited about the work required. There is potential for big return for a minimal investment of money and time.

Few have the ability to panoramically explain and teach with clear focus expert brand marketing techniques like Frank Lane. Filled with keen insight this valuable work concentrates on examples of proven techniques from the past and present. I commend this work to all business leaders who want to increase their understanding, while simultaneously gleaning deep truths, that will challenge you to brand marketing greatness. This practical guide is filled with many years of wisdom and understanding and with focused application will deliver extraordinary, "Killer Brand," results in this vast and changing world we call the marketplace. You will truly do yourself and your business a favor by reading this book! I am so impressed with this book that I am on the third reading of it! I have purchased five copies to give to my Marketing Director, General Manager and friends.

Mason F. Pacini/President
Rain Clan, L. L. C.

As a man who knows marketing, it appears that Mr. Lane also knows the importance of good reviews on amazon. From what it seems, many of the reviews were endorsed by Mr. Lane. The book is decent, and would deserve 3 stars in my book. I have read much better material in regards to branding / marketing. However, due to the apparent manipulation of reviews, I am rating 1 star to make the overall rating more true to what it deserves.