family-economics


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Book reviews for "family-economics" sorted by average review score:

Citizen Coors : A Grand Family Saga of Business, Politics, and Beer
Published in Paperback by Perennial (10 April, 2001)
Author: Dan Baum
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Good American Success story
The book explained how Coors was one of the few breweries which succeeded out of hundreds a century ago. The foundation of its success is a dedication to quality. By using the finest ingredients and products, the drinker enjoys great taste as well as a good buzz. The Coors family made many critical mistakes, their ideals, right or wrong, set many people against them. They were slow to change with the times, for example they didn't promote their fine product effectively. The descrption of the Coors family members was often quite complete.

Fascinating tale of one of America's most hated corporations
That you can walk into just about any convenience store in America today and find Coors Light on the shelf should be considered one of the great miracles of modern business.

Founded in 1876 by Prussian immigrant Adolph Coors, the Coors Brewing Company prospered in its early years by focusing its full attention on making consistently great beer. A century later, Coors' business practices made it look as if were hopelessly stuck in the nineteenth century. Led then by the two staunchly conservative grandsons of Adolph (Bill and Joe), Coors did it's best to pretty much piss off everyone who had ever had anything to do with the company. The brothers were determined, at all costs, to run Coors the way they saw fit. This meant getting rid of the unions (through strong-armed
and often illegal tactics); shunning the concept of marketing (believing that Coors, because of it's strict adherence to quality, sold itself); completely ignoring modern business practices (no accountants, no legal department, no debt); alienating their network of distributors and retailers with idiosyncratic rules for handling Coors products; aggravating customers with nearly impossible-to-open beer cans; and, in the case of Joe Coors, spreading extremely conservative ideological venom wherever he went.

Joe Coors used profits from the brewery to establish the Heritage Foundation (the right-wing's answer to the Brookings Institution), and through this jackboot organization, pretty much got Ronald Regan elected President in 1980. Joe's politics, along with Coors treatment of its employees, minorities, women, gays, and the unions, led to one of the most successful, and still on going, consumer product boycotts in American history.

Citizen Coors tells the whole story from the beginning. It reads like a novel. That I have any sympathy for the Coors family, at all, is a testament to the careful writing of the author, Dan Baum. Coors, at times, is presented to the reader as the misunderstood protagonist; with the media, unions, and leftist groups out to destroy Coors for no good reason. And hindsight about the reality of modern marketing almost makes your heart pull for Coors as you read about every marketing misstep they took throughout the 1960's and 70's. By the early 80's, it would have been hard to find a company the size of Coors that was more poorly managed. Coors would more than likely have capitulated had Joe Coors' son, Peter, not learned to stand up to his father and to accept the reality in which Coors found itself in. Peter, though, was plagued with self-doubt about his own abilities as a leader, but to his credit, was smart enough to look outside the Coors cocoon for answers. In the end, the family had to acquiesce it's near-totalitarian control of the company to the slick marketers it had always loathed.

This is a remarkable book about family, the evolution of American business, and the failures of the labor movement coupled with the rise of conservatism in this country. Dan Baum has done his research. I question how he would be privy to a century's worth of private conversations between Coors' family members (as they did not cooperate very much with the author). But, I'm willing to suspend disbelief in favor of the overall story. If you're into history, politics, and enjoy a good beer now and again, you'll love Citizen Coors.

Facinating!
Even tho' this is a business book, I found it hard to put down. The author writes in such a way as told hold you spellbound to see what the next gaff the Coors family will make. I found that while Coors made a superb beer, they were clueless to the realities of contemperary marketing, and image building. They were lucky to survive. The book made me want to get an update on the brewers current status! Very enjoyable!!


Home-Based Business Mom: A Basic Guide to Time Management and Organization for the Working Woman
Published in Paperback by Newhoff Pub (January, 1998)
Authors: Julie Shulem and Juli Shulem
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Not what I was looking for...
This book is great for people who need serious organizational help. It provides lots of useful tips. I, however, was looking more for information on how much time I am realistically going to have to spend on my home business, and the most efficient way to allocate that time, rather than how to use a day planner and how to organize a cupboard or closet, etc. I pulled a few good tips out though.

A great organizational tool
This book was just what I was looking for! I have two babies at home (two years and eight months), and this book really helped me get organized for my new scrapbook business. If you're looking for a book that will help you get organized and learn to use your time wisely--even with kids in the home--this is a great book for you....

With 5 children I needed this book! Thank you Juli!
This book was incredible!! I read it from cover to cover in just a few hours. (and I have 4 going on 5 children under the age of 7) What a help. I have implemented the filing organization to my home office and it is running so smoothly now. I also reorganized my children's closet (for the 100th time) but I used the principles from this book and it has maintained the same level of organization for over 5 months! All my children share one average sized room and a normal closet, They are able to keep it clean and tidy almost by themselves, and like I said they are 6, 5, 3, and 1. (the 1year old doesn't help much; YET) I am looking forward to tackling the garage with my husband and by the way he loves the book too. He even tracked Juli down and hired her to help him organize his new Retail Store filing system and office. He was very impressed at how all she did was the same things she suggests in her book; only catered to his specific needs. All I can say now is: BUY IT, READ IT, and you'll use it over and over and over.


How to Enjoy Your Retirement: Activities from A to Z
Published in Paperback by VanderWyk & Burnham (July, 2002)
Authors: Tricia Wagner and Barbara Day
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Needs an accuracy check
I haven't read this book so can't judge it as a whole, but I did read the single paragraph on genealogy. I found three glaring errors/omissions there that make me wonder how much of the rest of the book is any good. First it tells you to go to your community college and take a course on genealogy in order to learn how to do it. I think that's a bit much, frankly. Get a book at the bookstore or library, or even browse the web for information, and you can save yourself the time and expense of a college course. Then it tells you to "Find out where your great grandparents were born through the Internet" by using the Social Security Death Index on ancestry.com. First of all, the SSDI does not give birth places for anyone. The closest it comes is to give the state where they first filed for their social security number. Secondly, anyone retiring today has great-grandparents who were most likely dead long before there ever was such a thing as social security numbers. I'm many years from retirement and even my great-grandparents aren't in there.

Enough said. The rest of the book may be wonderful, but these errors would make me distrustful of anything in the book. The third edition hopefully will at least correct these errors.

Different styles and genealogy
The authors would like to note that their suggestion of a college course for people interested in genealogy will work for those people who prefer to learn with others in a group setting. There are also many excellent website resources in addition to books,...Also, about another...the Social Security Death Index, there you can click on Order Original Application to send for a copy of your ancestor's original Social Security information (you can also use the information in this index to obtain birth, death, and employment records). Although the Social Security Act was created in 1935, a computer system reporting death benefit claims did not exist until 1962. Most of the records date from the 1960s. Many of these people were born late in the 1890s. So in 100 years, depending on how young a family reproduced, there could be as few as 5 generations (if they married at 20) to as many as 6 or more generations (married at 16). So you really could be looking for your great grandparents.

Excellent resource!
Being newly retired at age 53,I figured I'd better find a way to keep out of trouble.This book is it! There are so many things,even little things,that I had not considered as part of my retirement activities. I have been engrossed in the book since it arrived,and as soon as I get organized,I will be off and running.I would recommend this jewel of a book to anyone who might need a little help getting used to a new life..retirement!!


Start and Run a Profitable Home Day Care: Your Step-By-Step Business Plan (Self-Counsel Business)
Published in Paperback by Self Counsel Press (October, 1993)
Author: Catherine M. Pruissen
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Making a Profit?
When it comes to making a profit.. the bottom line is budget.
Can you honesty say that children are not worth every penny?
NO.
This book has a reality to the cost effectiveness of running a
seldom lucrative business. Ideally this woud be the case if you
planned a business to take advantage of the core market. In this book the author is trying to guide would-be daycare providers in a more acceptable way to manage a daycare. It definitely takes time and money to nuture a child... but it also takes love, patience, understanding, determination, committment to guide children in everyday development. It is true that one should not take on the responsiblity of handling several children at one time unless their capable and willing to make everyday sacrifices.

What a great book to get started with
I knew I wanted to start a home daycare when I got pregnant with my first child so I could stay home and enjoy her rather than going out to work. I came across Start and Run a Home Daycare on another Web site and knew I had to order it. Am I glad I did. This book took me through the process in a way that made a lot of sense. What I liked the most were the forms I could use to operate my daycare and the information on child development and child safety. Being a new parent I found this information most helpful. The book's inside design is also charming and the recipies and activities with each chapter are a nice touch. I would recommend this book for anyone who wants to start a daycare. It's my business bible.

Extremely helpful!
I have referred so often to this book the edges are tattered and worn. Besides being a great reference tool for working out my policy statement and my rates, the book took me through every step I needed to get my daycare home organized. Even helped me list all the supplies and furniture I'd need, not to mention all the safety issues and recipies it has. I simply won't part with my copy.


The Best Free Things in America: An Amazing Collection of Absolutely Free Things for the Entire Family (Best Free Things in America, Ed 14)
Published in Paperback by Roblin Press (May, 1997)
Authors: Robert Kalian and Linda Kalian
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Disappointing - In fact, I returned it
The authors of this book have created a listing of 'Free Things' out of mail-in rebate offers and 1-800 numbers from various manufacturers. This information, in large part, is easily obtainable through web pages and/or on the products themselves. There is no real surprise in this book. Do you really need to spend several dollars to receive a hot-line number to a poultry plant? How about an admonishment to get a FREE pet from your local SPCA? I didn't think so either.

I enjoyed this book & had fun sending away for freebies !
I had a good time with this book. I didn't expect a free car or house but I did get a FREE Wedding Planner (book) which was about 350 pages. I also got a team picture of the Dallas Cowboys, which I framed and gave to my son. This is a nice book for people who like to explore !

Cool Book ! There's Lot's of Great Free Things in There !
I saw this book on t.v. and I heard about it from a friend, I bought it and I want people to know it really is a cool book and there's lot's of great free things in it ! I got a free watch and a free pair of circus tickets, it's cool.


The Betrayal of Work: How Low-Wage Jobs Fail 30 Million Americans and Their Families
Published in Hardcover by New Press (02 September, 2003)
Author: Beth Shulman
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Untenable solutions for some thorny problems
Although in the blurb on the front of this book, Barbara Ehrenreich says she wishes she'd written it herself, this book is no Nickel and Dimed; it is less readable and much more tendentious. Beth Shulman does a satisfactory problem of describing the problems low-wage workers face (although I think she could've used a lighter hand with the statistics), but her proposed solutions are radically socialistic ones that in my opinion would have a devastating effect on the fabric of life in the U.S.

She does make several incisive points, though. Contrary to what many of us believe, there is very little mobility out of low wage work, even if one works hard. Also, low wage earners in most other affluent countries are significantly better off than their counterparts in the U.S., which is touted as the Land of Opportunity.

This book, for all its shortcomings, did make me think differently about low wage earners and the problems they face, but if you're only going to read one book on the subject, I'd recommend Nickel and Dimed.

Sad Truth's Hard to Bear
Although I haven't read the oft-referenced NICKLED AND DIMED, I discovered this book totally by accident and found it both informative and True. As one of the new "working poor", I responded immediately to the personal anecdotes. I am an educated white male in my early-forties who as recently as three years ago made $35,000 a year. Now, the best job I can find is in a bookstore for $8.50 an hour! And in my own immediate family, there are three others who have been struggling to find ANY job for two years, one of whom has a BA in Accounting!! So if anything, the book's alledged questionable anecdotes criticized by others certainly speak to this reader. Indeed, one could argue that anecdotes often reveal greater Truths than dry facts....

Of course, Shulman has an agenda, but it is one backed up by facts, quoted in her book and elsewhere. It is undebatably true that the job situation in the US is changing for the worse, and it doesn't take this book, or others, to prove it, but simple observation. However, it is great to see many of the facts I've heard so many times elsewhere collected in a single volume.

Sadly, Shulman is probably preaching to the converted. While I agree with every point in the book, its doubtful a Conservative or corporate-apologist would -- but then again, they are the ones who got us in this mess and are profiting from it, so what do they care? For me, this book makes me want to read more, so I think I'll check out "Nickled and Dimed" now....

don't listen to the last reviewer
This is a well documented, highly important book in the tradition of Nickel & Dimed. If you're interested in how our society fails to provide for millions of Americans who are working far more than 40 hour weeks, read this book.


Capitate Your Kids: Teaching Your Teens Financial Independence
Published in Paperback by Popcorn Press (01 April, 2001)
Author: John E. Dr. Whitcomb
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I didn't like a lot of his ideas
Chapter 1: What Ideas Are We Working With Here?
Chapter 2: What Is the Right Age to Start and How Much?
Chapter 3: How Do You Calculate the First Budget?
Chapter 4: The First Clothing Contract: Getting "The Card"
Chapter 5: My ATM Card is Broken
Chapter 6: Stepping Up to the Next Level: A Global Budget
Chapter 7: Going to the Prom for a Buck
Chapter 8: Lunch Money
Chapter 9: Will You Cut My Hair. Dad?
Chapter 10: The Real Cost of a Trip to Walgreens
Chapter 11: What Do I Need a Checkbook For?
Chapter 12: Is There Any Extra Work Around Here?
Chapter 13: Be Kind
Chapter 14: Charity, Savings, IRAs, and College
Chapter 15: Insurance: Medical, Auto, Home, Life
Chapter 16: You Gotta Talk the Talk and Walk the Walk
Chapter 17: What's the Least I Can Do to Get the Most Effect?

One of the few things about the book I liked was the 4 sample contracts he has presented. The 4 contracts were basic clothing, budget, safe driving and car use.

Some of his ideas I didn't agree with were
He mentioned giving a 9th grader an ATM card
He doesn't say much on how you can teach young children/schoolage kids on how to save money
He mentioned giving a 6yr. old a $6.00 a wk. allowance
He mentioned giving a 11th grader a credit card

Kids 'n Money
Whitcomb's ideas are generally intelligent. He signs contracts with his kids to teach them the value of money and his concept is sound. Learning to be frugal (not wasteful) at an early age makes it much easier to become a successful handler of money in your adult years. My only beef is the author's frequent suggestion that charity comes first. It is much more reasonable to put away part of your earnings as savings first, then live within your means, and finally give to charity, if you are able.

EXCELLENT CONCEPT - IF THE CONTRACT HOLDS!
Capitate in this book means a contractual arrangement whereby you pay to your child a specific sum of money each month to cover the cost of living that you would normally pay - clothes, food, entertainment, transportation, etc.

In mutual agreement, I actually tried this idea with one of my daughters many years ago, long before this concept was ever printed in a book. The "contract" was for four weeks. By week four, there were no new chic, trendy clothes coming from her favourite shop. While "all the other kids" spent Saturday night at the movies, she pumped up the volume on her stereo, had a stimulating conversation with her dog and the four walls (words which I shall never repeat) and drowned her sorrow in a pint of ice cream! She washed her hair with bubble bath because she ran out of shampoo. The charge to use the washer and dryer was $2, which she no longer had, so she washed her jeans and t-shirt by hand, also in bubble bath...and chipped a nail! About this time, she discovered fruit loops no longer look cute 'cause they float and cease to be comfort food after the the third meal of the day. I would have traded her for Oscar the Grouch in a heartbeat. One month was all it took to learn the value of money. Today, twenty years later, we can still sit down with coffee in hand and share a laugh over all that bubble bath we went through. Tough love, maybe, but a valuable life lesson was learned. Today, she is a married lady with her own personal finances, zero debt and can manage money like a pro.

While not all parents will agree with the approach in "Capitate Your Kids," it is an excellent book based on much the same principle I have just described. The book is a valuable tool in teaching children, especially teens, the value of a dollar and how to manage money - a realistic life lesson that, unfortunately, is not taught in schools.


Money and Marriage: Making It Work Together: A Guide to Smart Money Management and Harmonious Communications
Published in Paperback by Abundance Pub (01 September, 1996)
Author: Steven Pybrum
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No help
If you are planning to get married, this book would be wise reading to open your eyes to potential problems with your future spouse. If you're already married, it is very hard to move above the preachy, condescending attitudes of the author in order to find the bits of wisdom to help your marriage financially. It is too late to choose one's mate carefully (lest we jeopardize our potential net worth) unless we divorce and start all over again with someone else (not an option for me).

Pleased that we can talk
My husband and I have read this book and it has been so helpful to us. We have been married 12 years and we have had a lot of tense moments when it comes to managing and speiding money. We learned so much from this book about why we are different and what to do to smooth things out between us. We would like send our complements to the author...our relationship is so much closer and happier now.

Found Deeper Love
My husband and I have read this book together. It has been very helpful and eye opening for us. We have struggled to provide and introduce our children to the type of life we have wanted them to know. This book has helped take a lot of the roadblocks to our success as a couple out of the way and we are more in love with each other than ever before. We have learned to be able to deal with difficult issues and we have learned how important it is to be looking for ways to improve our relationship skills. Now discussing small, difficult or money issus in our life are no longer difficult or agonizing. We have learned to calmly and politely sit down and talk with one another and work through together the issues of managing our household. We are sure glad we found this book and we refer it to our friends often.


The Other Greeks: The Family Farm and the Agrarian Roots of Western Civilization
Published in Hardcover by Free Press (June, 1995)
Author: Victor Davis Hanson
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Vital in Importance, Disappointing in Quality.
Hanson's thesis is that the hoplite class of landowning small family farmers originally created the autonomous city-state, in their own image and to serve their own interests, and thus more than anyone else shaped Greek culture from the time of Homer to that of Alexander. It is a pioneering treatment of an immensely important and hitherto scandalously neglected subject, so that this is a "must read" for any student of ancient Greece. I only wish it were a better read.

Hanson's own oft-cited membership in the family-farmer class can be an asset, since he illustrates in his own voice the characteristic mindset that he also aims to describe: opinionated, pessimistic, and contemptuous of seemingly all non-agrarian institutions, customs, persons, and ways of thinking. But these mental characteristics are also very limiting. Hanson himself admits as much, applying such terms as "narrow" and "chauvinism" to his ancient predecessors; but to see and acknowledge such limitations in them is not necessarily to transcend them himself.

There are several other problems with the book as well. Hanson's passion for his subject all too often overwhelms his organizational planning for the book, as he reiterates favorite points in any and all contexts. He is also excessively given to braving out any inconvenient gap in the available evidence with an imperious "must have" or "could only have". And finally, the dots remain unconnected between the agrarian foundations and the enduring contributions of ancient Greek civilization. At one point, Hanson admits that the artistic and intellectual achievements that we call the "Greek miracle" only arose when and because Athens turned away from the agrarian ideal in various ways. At another, he lists twelve core values that western culture inherited from these ancient agrarians; and though the attribution is plausible enough in this case, the twelve listed values are not what we most treasure in the Greek heritage--except perhaps those among us who regard the Second Amendment as the crown jewel of the Bill of Rights.

Revolutionary and Pursuasive
This book seems to threaten certain scholars who have difficulty crediting his thesis- that western civilization gained more from the rural than the urban. It threatens long-established anti-rural prejudices. However the scholarship is excellent and ultimately pursuasive.

The Real Foundation of Ancient Greek Culture
Over the years I have read many books on the ancient world, but always came away dissatisfied, feeling as if I could not quite grasp what these ancient Greeks were all about. Sure, these books all covered the various battles and the struggle with Persia. They all dealt with Athenian democracy, Spartan militarism, and the various philosophical schools. We all know how the Macedonians eventually put an end to "Greek freedom." But just what was it that made these Greeks so different? How and why did they emerge with a polis culture that gave us so much of our Western heritage? Why were these Greeks so different than the orientals and the Romans? Finally, we have a book that goes a long way in explaining what it was that made the ancient Greeks so unique. At last we have a work that provides some answers as to "what these Greeks were all about."

I would agree with Donald Kagan who wrote, "The Other Greeks, is the most original and important contribution to an understanding of the ancient Greeks I have ever read." Here Victor Hanson explains how the rise of intensive agriculture and the independent farmer put an end to the Greek Dark Ages and he explains why this was an entirely new phenomenon in history. The rise of the polis, this egalitarian community of farmers now producing its own food, fighting its own wars, and making its own laws was something entirely novel in history. This Greek agrarianism became an ideology that infused Greek life with new energy and creativity.

Hanson details how the shift to private ownership and intensive cultivation by individual farmers gave birth to Western values and created the hoplite army. Relying heavily on ancient sources, as well as his personal knowledge of agriculture, he explains how and why the Greek yeoman created the hoplite army and how it functioned. During the polis period there was almost no miltary parasitism in most Greek city-states.

But Hanson does not view the polis through rose- colored lenses. He understands that the polis developed during a period when Greece was left alone by other powers around the Mediterranean world. He is aware of its innate conservatism and the fact that it was not "truly" democratic. The rise of Greek agrarianism, after all, did lead to an increase in slavery in the countryside. And lastly, Hanson deals with the decline of the polis in a world where the Greeks were forced to more and more deal with an opened society and international involvement. The Athenians made the most dramatic and remarkable attempt to adapt the polis culture to the needs of the new age, but, ultimately, the agrarian based polis culture was unfit to the requirements of the new world. The problems of new and wider citizenship and international economics found the polis system wanting. The Hellenistic Age and the conquests of Rome were based on the foundations of Greek culture, but in no way did they recreate the city-state life of ancient Greece. Power, wealth and excess were the hallmarks of the succeeding ages.

If there is any criticism of the book, and I almost hate to offer it considering the great achievement of Hanson, it is that the writing is often repetitious. The reader should be prepared for this. But, I cannot see how anyone can consider themselves well read in the history and culture of ancient Greek without reading this book and considering the points that Victor Hanson has made. A proper understanding of ancient Greece is impossible without a comprehension of what Hanson has given us. We all owe him much for these insights. This book belongs on the shelf of everyone with an interest in the ancient world and its insights will give you a yardstick by which to evaluate other times and cultures. After all, how people make their living is critical to understanding their time and culture.


The Eatons: The Rise and Fall of Canada's Royal Family
Published in Paperback by Stoddart (January, 1999)
Author: Rod McQueen
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A flawed but fascinating book
When I was very young I was with my mother and sister visiting relatives in a big city. One day I found myself sitting in a restaurant next to a young man, Nicolas, whose wealthy father, a friend of the family, had invited us to tea. The young man made no secret of his boredom, yawning widely and frequently. Searching for a topic that might lift his ennui, I asked him: "Do you drive a car?" He smirked and, holding up a couple of fingers, said: "No, I drive TWO cars."

That is the type of hubris Rod McQueen depicts in his book about the rise and fall of Eaton's, Canada's famous chain of department stores. The four brothers who ultimately presided over the store's demise were cut from the same cloth as that long-ago Nicolas.

McQueen's book excels at guiding the reader through the financial sleights of hand performed by the various companies owned by the Eatons while the store itself marched toward its relentless demise. The author does not draw an appealing portrait of the Eatons, and most people would not dispute this depiction. However, his contempt is so blatant it detracts from what should be a more balanced account. He chides Eaton's for being slow to hire French-speaking staff in Quebec, but I lived in Montreal during the 'sixties and I recall that their catalogue order takers spoke English with a thick francophone accent. McQueen correctly shows the family coping with financial woes through excessive staff cutbacks starting in the 'seventies, but he fails to mention that this was a national phenomenon of the day, and applied to The Bay and other large stores as well. Thus began the rise of the small boutique.

Finally, McQueen's thesis about the difficulties of retailing in Canada and of Eaton's in particular is often indisputable. Yet some unflattering latter day comparisons do not seem quite fair. He contrasts a failing Canadian mall in the small free-standing city of Sarnia, Ontario with a thriving one in Troy, Michigan. Troy, although smaller, is close to the large population of metropolitan Detroit. Also, McQueen does not address all the issues. Malls fail everywhere, and not just in Canada. Many American malls near the border depend on Canadian shoppers and they fell on hard times when Canada's dollar did.

The book is, however, well worth the read, especially as it tells the fascinating tale of the beginning of the business in Toronto that was launched by Timothy Eaton in 1869. Parts of the history could do with more fleshing out, yet despite his bias, McQueen does make his case about what happens when a store's owners stop minding the store.

GREAT BOOK!
So many people have such wonderful memories of this great store and of this great family. Others have not so fond memories. Either way, people who knew of the famous Canadian Retail Giant, no matter how they remember Eaton's will likely find something of interest in this book.
The Eaton's: The Rise and Fall of Canada's Royal Family chronicles the story of Eaton's from successful beginning, to tragic end, focusing mainly on what the private, and yet public family was like.
To Americans, this book will really give a story of Canada's own enormously wealthy family, and how they lived. We aren't just a country full of beavers and "EH"'s.
If you know nothing about this amazing store and family, or you know much, but want to learn more, this Great Book is definetely a must have.

'Are You Being Served?'
A few years ago, the wonderful British comedy 'Are You Being Served' on Public Television portrayed a delightful group of store clerks and supervisors in a parody -- some might say a documentary -- of a traditional London department store.

At 'Grace Brothers' the counter clerks were superb, the floor walker was properly pompous but utterly decent, the supervisors clueless and the store owners were totally befuddled but always wonderful. It was fiction, it was funny. Had been set in Canada, it would have been 'The Eaton's.'

Instead, this superb book is available. It bears out Marx's observation that all history appears twice, "the first time as tragedy, the second as farce." McQueen has written the tragedy, hopefully some clever Canadian comedian is now writing the comedy.

So, what does a Canadian book about an unknown department store offer American readers? It's the painful story of how a family can totally ruin a revered national institution through their own hubris, arrogance, indifference and plain ignorance. I've seen it happen in some businesses within two generations; the Eaton family was more typical in that it took four generations.

The lesson is that times change. In 1870, when Eaton's was just starting, store goods were sometimes expensive, shoddy and unsuitable and unreliable. Timothy Eaton realized the most important guarantee for a customer was five words, "Goods satisfactory or money refunded." Today, most consumer goods have consistent quality, guarantees are almost automatic and customers look for something different -- price.

It's why Wal-Mart succeeds; its stores are big charmless boxes with indifferent clerks and mass anonymity. But the attraction is a reputation for low prices. It's why Amazon dot com succeeds; the Internet makes it possible to combine low prices with superb service. The four Eaton brothers who ran the chain -- which once had almost 60 percent of Canada's department store sales -- were oblivious to change. They committed the worst sin in business, instead of adapting "they did as Daddy did." The title for the musical comedy of this story will be "How to Go Bankrupt Without Really Trying."

Sure, other stores collapse. Where's Woolworth's these days? Look at Sears. Add up the J.C. Penney balance sheet. In Arizona, the Goldwater stores that funded the political career of Barry Goldwater vanished. This book details, sometimes with agonizing reality, why even a national institution can be reduced to irrelevancy.

One example may suffice. Some years ago, Eaton's stocked a particular item that invariably sold out within days. To solve the problem, the item was dropped because they couldn't keep it on the shelves. Wal-Mart would have ordered more and put it on sale to attract customers; Eaton's was embarrassed by empty shelves. Add up thousands of such petty mistakes by owners who ran Eaton's on the basis of offering customers what they should have instead of what they wanted, and you have the recipe for disaster. McQueen is unsparing in this portrait of self-indulgent arrogance.

Anyone who deals with customers will benefit if they read it on the basis, "Do we do that?" I've seen the Eaton attitude in a dozen or more family businesses, run by owners who have the emphasize "We've got the money to pay the bills" instead of responding to customers' wants. When anything replaces customer satisfaction, the business is headed for decline.

Eaton's did it, going from the most revered department store in Canada to bankruptcy within a generation. Anyone can do it if they follow Eaton's formula of elitist indifference to customers -- it's not patented. Many people will do it, even without reading this book. Some who want to avoid it will read this book. An old saying nicely expresses its value, "A smart person learns from his mistakes, a wise person learns from the mistakes of others."


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