family-economics

Out of the various books on overworked Americans, the history of time and work in America, the environmental impacts of our lifestyle, and simple living alternatives, this volume is the single best introduction to all these topics. This book makes a great gift to just about anybody who works today.

Having been interested in these issues for a few years, I participated in the official Take Back Your Time Day on Oct. 24. I hadn't bought the book before the event since I thought I already knew enough about the issues, but with the enthusiasm generated from the event, I purchased a copy. I was pleased to find that it's a very readable, thought-provoking book - a variety of short essays by knowledgeable people about important ideas. It offers many ideas I hadn't thought about before. Well worth the cost - both in money and in the time spent reading it!

this is a book long past due. even better than affluenza.

One day at work in the break room I came across this book--obviously someone had forgotten it there. I was curious and probably bored so I flipped it open to the middle and immediately devoured a whole chapter. Midnight infomercials on how to change my life and financial situation make my stomach quesy and I feared this was the same kind of book. It's not. It's the story of a woman and the financial disaster she wreaked upon her family. It's also how she escaped it and what she learned. I realised quite simply finances and how to manage them properly were never really taught to me. She provided a great educational service to me in that one chapter. I left the book in the break room, but ever so often I remembered the book and vowed to find it. I only vaguely remembered the title and so could not find it. Then one day it reappeared in the break room and I immediately went out and bought it after I memorized Mary Hunt's name. I am grateful after reading the whole book that I have finally learned some skills that will allow my husband and I to control our money instead of our money controlling us. I will also add that if you want to cut your grocery bill, read Ellie Kay's Shop, Save, and Share. You won't regret reading that small paperback either.

I find Mary Hunt's book and on-line monthly newsletter very helpful. I am rereading Debt-Proof Your Marriage and have printed several issues of the newsletter to get "back on track" from where I was after I read it several months ago. When I'm doing what she says, my bank account grows. My relationship with my husband improves, as well!!

After buying this book, I could not put it down. Mary Hunt tells her story, lets you see that you are not alone in your money struggles, and then gives you a plan and leads you through it. You do not have to be thousands of dollars in debt to benefit from this book! Anyone finding themselves struggling to meet monthly (or unexpected) expenses without using credit cards will benefit! Mrs. Hunt's plan will help you get out of debt, build a contingency account for an employment or health crisis, and build a freedom account to take care of expenses that occur infrequently or unexpectedly. She will help you prioritize your goals for savings, charitable giving, and living expenses. After reading this book and putting this plan into action, we have peace of mind and are on our way to a secure financial future. I highly recommend this book!!

ALL YOU WANTED TO KNOW ABOUT PLANING ESTATE PLANNING. IF YOU GOT THOSE LITTLE ONES AT HOME AND YOU WANT TO LEARN THE JOY OF GIVING. THIS IS THE BOOK. IT HELPS YOU LEAD YOUR FAMILY DOWN THE PATHOF WEATH AND CLOSENESS. THIS THE BOOK.

Through the years I have visited the financial section of book stores, somethimes purchasing a publication that looks interesting, only to find that I would need a degree in finance to understand it. What a pleasure to find "Funding Your Dreams". A book that is written so that one can understand its concepts without all the 5 dollar words that send me to the dictionary every other sentence! Carol writes with knowledge, compassion and understanding of the lay readers needs. Most of all she gives sound, solid advice with suggestions for practical application. I wish I had had this book twenty years ago but it's never to late to start. This book is a must read for everyone, regardless of monetary assets. I also appreciate the balance that Carol presents to the reader. Yes we need to save, yes we need to plan for our children, our aging parents, and our own retirement, but we can also need to give ourselves permission to set aside some funds for our own enjoyment. Carol obviously has a zest for life and her energy comes through in her writing. This book should be on the coffee table of every home, and should be read by every generation that lives with that coffee table! This book would make a wonderful gift for young couples ( or graduates) starting out as well as those of us in the baby boomer generation. Thanks Carol, for writing words that I have needed to read for years!

This is the first book that really made a difference for me financially! My family and I have met several times to discuss and plan our dreams and funds. We have been able to brainstorm and come up with ideas financially for each family member, with two of their dreams already accomplished. Even my nine year old is happy (he got an increase in allowance) and is telling all his friends to have their parents get the book!

I loved how the author "speaks directly to you" rather than just giving financial information. I hightly recommend this unique book that is simply put, direct, and actually affects changes in your financial status! It's a must for single parents like me!

In Life Matters: Creating a Dynamic Balance of Work, Family, Time, and Money, Rebecca and Roger have linked the resources of time and money. The connections are so self-evident that I am surprised it hasn't been done before. In the case of both resources, we can have a consumption or an investment paradigm. The first leads to being overextended and having no margin in our lives, the latter to freedom. Life Matters is full of practical advice on how to break the downward consumption spiral.

Two years ago I attended a seminar where Roger Merrill spoke on some of the ideas in this book. After that day, I began to shift my thinking. For years I had wanted to live on the Upper West Side in New York City. The question I had been asking myself was, "Would I rather live on the Upper West Side or in a 'boring' neighborhood in Queens"? Well, the Upper West Side won hands down. My husband resisted, saying the higher expenses would be a trap and would virtually chain us to our high-paying, high-pressure jobs. Still, I liked the fancy neighborhood. (Life Matters points out how most spouses have different views on money matters). After listening to Roger I began to ask the question differently. "Would I rather have an apartment on the Upper West Side or freedom"?

By staying in our non-flashy neighborhood, we have been able to make some terrific changes in our lives. My husband quit his job to study cooking and music. I have reduced my time on the road and am now writing a book. If the price of freedom is giving up a little flash, I'm persuaded. Maybe Life Matters will persuade you too.

For readers committed to lifelong learning, this book is a must. The seven components or chapters, encourage readers to question and to challenge their traditional understanding of these so-called "matters" in order to design a sense of overall well being and purpose. Money can often be traced to the origin of discord in people's lives - The Merrill's chapter on Money Matters is about the best I have seen.

Congratulations to the authors! They had written an excellent, practical, and realistic book on Life Balancing.Probably the best book on life leadership since 7 Habits and First Things First (actually even better than "F£ÔF", since the writing style and selection of ancedotes and examples are even more mature and veteran).

Congratulations to the readers! We have a chance to read an excellent book on personal/family development, well presented in the 7 Habits/Covey's tradition, but in a less wordy, theoretical, and jargons-filled way.

Both authors are very sincere, writing and sharing usefulideas
from their hearts. They talked about Money Matrix, See Do Get Model, and many useful skillsets for balancing.

They didn't just repeat old ideas from First Things First. Instead, they injected a lot of new ideas and useful wisdoms about life into the book. Very unlike Stephen R. Covey, who is very idle in using new materials and new ideas in his so called new books. He is just so repetitive and wordy sometimes that readers can be turned off by his lack of inventiveness in terms of both form and substance in his new books.

Of course, Life Matters also has its weaknesses . It deals with Work, Family, Time, Money, and Wisdom Literature on Life Balancing. But it didn't mention the word, Health in the book even once, or didn't even mention the importance of Spirituality, by which both are essential elements in human life.

Since health is wealth, there will be no Work, Family, Time, Money, Wisdom, or Spirituality, when people fail to prioritize Health in their life.

In an overall sense, this is a great book that I cannot put down. If more personal development books can be written with Life Matter's type of quality, the readers will benefit-- the society will ultimately be benefited.

My sincere thanks and salute to the authors! This book will be a Mega best-seller, just like 7 Habits or First Things First...
Just wait and see!

I'm a 20 year-old highly motivated student at a prestigious university. My entire life I've worked diligently so I could have a successful career. However, after I began reading this book, my thinking has been turned on its head. Now I can see that I've been motivated by all the wrong things: ego, self-aggrandizement, money, and status. This book has helped me understand all that motherhood used to be and could be. It is not a banal existence; there are beautiful possibilites open to the imaginitive mind. Our country was founded on the Protestant ethic that the most noble thing one could do is to be selfless, to give everything you have to your children and your family. My words are like gravel in the mouth compared to Robertson's eloquence. I wish I could capture the beauty of his words here. Please, read this book. It changes everything.

Robertson shows how the best care is maternal care and why society is in denial of this fact. I found this book very informative and enlightening, and has forever changed the way I look at alternative child care and the media, whose refusal to tell the truth about parenting is causing the millions of children to be neglected.

The West is struggling with the related issues of women in the workforce, childcare, maternity leave, and family breakdown. The usual wisdom is to say that we just need to try harder to balance work commitments with family responsibilities. But Brian Robertson, a writer living in Washington DC, believes the answers lie elsewhere.

Indeed, from a historical perspective, the current crisis is really an anomaly. The modern feminist movement of the 60s taught that the only good woman is a career woman, and that homemaking and motherhood were to be despised and fled from. But interestingly, the women's movement prior to that fought for the right of a mother to stay at home with her young children, and not be conscripted into the paid workplace.

Thus the struggle for those in the earlier years of the women's movement was to protect women from the encroachment of market forces, and to prevent them from being forced into career at the expense of their families. Motherhood and homemaking, in other words, were seen as honorable and valuable ends in themselves.

But with the late 60s and onwards, the new wave of feminists took a totally different line: only in the paid workforce can a woman find meaning, freedom and dignity. Thus the vitriolic attack on mothers and the family. Betty Friedan therefore could call the home a "comfortable concentration camp" while Cosmopolitan editor Helen Gurley Brown could label a mother and housewife as "a parasite, a dependent, a scrounger, a sponger ' a bum".

A woman's freedom, said these feminists, meant that a woman should and could be independent both in the economic and the reproductive realms. Women just do not need men, and are better off without them. Establishing a career and gaining financial independence is the first goal of the modern woman. And millions of Western women bought this line of thought.

Of course now the inherent contradictions are coming all too clear. Women who were told that they could have it all are now fining that they have very little. They may have a good job, but they have no husband or boyfriend, no children and no family. And many today are deeply regretful of this fact.

But it is not just women who have suffered at the hands of feminist orthodoxy. Children have been the big losers. Millions of children today are being raised by strangers. Yet all the social science research shows that children desperately need their mums and dads. No day care system can ever compete with the love and attention of a mother and a father.

Yet as Robertson documents, while the social research on all this is quite clear, very few are willing to promote the findings, for fear of incurring the wrath of feminists and of making working mums feel guilty. So although the research is clear, that attachment is important for infants and mother-child bonding is crucial, millions of mothers are ignoring the evidence, and their maternal instincts, and are abandoning their children in droves.

The harmful effects of extended periods of time for young children in day care are well documented in this book. Even child care workers admit that they would not dare to leave their own children in day care. Yet many mothers have been so indoctrinated into believing that their needs and desires must come first, that they are offering their children second best.

And seeking to alleviate the problems by better day care, more workplace flexibility, or seeking to obtain an unobtainable balance between work and family just is not sufficient. And it is not just short-sighted governments offering these inadequate solutions. The corporate world in effect has bought the feminist myth as well that women can have it all. But the truth is, they can't have it all, at least not at the same time. Thus more corporate day care centres will not solve the bigger problems.

Indeed, the corporations are shooting themselves in the foot here. The really productive worker is the worker who has a happy and satisfying home life. But the corporate world, even with generous paid maternity leave policies, cannot stop the hemorrhaging of the family. Maternal deprivation is harmful to children, and unhappy children make for unhappy families, and unhappy families result in poor workers.

Governments also lose, as they seek to press women into the paid workplace, and do not deal with the root causes as to why so many families are forced to have two incomes. By bribing mums into the paid work place, whether by child care subsidies or other financial incentives, the growing problem of falling fertility rates, for example, will only increase. Less people mean less taxable income, and the inability to pay for expensive social welfare programs.

Thus both governments and businesses need to radically rethink what family-friendly workplaces actually mean. Robertson concludes by proposing some radical measures to put the interests of families first. These are predicated on the principle that human societies need the traditional family structure with a mother as the principal caregiver. Marriage and family are non-negotiable first principles. If that is accepted, then the following steps can be explored:

-Treat families as a unit in the tax code
-End "no-fault" divorce
-Replace the current welfare system with one that does not encourage illegitimacy and undermine intact families
-Pare back affirmative action legislation and programs
-Give all parents, not just those in the paid work place, child care credits or tax breaks.

These and other proposals, will help to ensure that real family-friendly policies are pursued. Yet Robertson knows that legal and economic change alone is not enough. The much harder cultural element needs to be addressed. But we have to start somewhere. And this volume is a good beginning point.

Don't be put off by what may appear to be a look at one business and one family's way of doing business. This book actually explores far deeper subjects and questions such as : Why is it that so many successful family businesses fail when passed on to heirs? Why do so many solid companies with loyal customers, proven merchandise and a promising future just fall by the wayside? To those who don't know Barneys, it was started by Barney Pressman, a smart, ambitious man who built his business into a thriving industry, selling more suits than anyone in the world by the 1960's.But what makes the book interesting is what happened to his business when his sons came into the picture and the intrigue, scandal and greed that tore apart the company. I can't help wondering: Why don't the patriarchs (or matriarchs) of family businesses teach their children to run the companies just as well? Is it possible to mix family and business and do it well? The Barney's sage, of course, is not yet over and the store is still in existence. So the end of this story remains to be seen.

A very enjoyable book. You pull for the Pressmans when the snobs snub them in the beginning. You jeer at them when their position goes to their heads and they behave very, very badly. But the really interesting part of the book concerns how fashion and retailing REALLY work. They appear to be just an elaborate hoax on the consumer. This book should be read in conjunction with Teri Agin's "The End of Fashion" which shows the comsumers are getting more and more skeptical and dissects the public offerings of fashion stock (if you're fond of your money and want to keep it, don't buy). Hooray.

A fascinating case study on the history of a well known American business. The behind the scenes look shows the evolution through 3 generations. Looking deeper, it says a lot about the values of each of the generations which explains some of the troubles in America today. Maybe we've become too soft.

I can't recommend this book enough if you enjoy shopping or business books. I continue to shop occasionally at NY and Beverly Hills. You can't go into the stores without better appreciating the history of the store. BUY THIS BOOK.

This book should be the foundation of everyone's work-at-home resource library. My wife bought it for me so that I could understand the true "ins and outs" of what's involved in working from home with kids under foot. (My wife has been telecommuting from home on a part-time basis for about two years, and I must admit, I've been less than supportive.) Recently, I decided to make the plunge to start a home business and take on a good portion of the child care responsibilities. We searched high and low for resources that could help. "The Work at Home Balancing Act" was the *only* book we found that addresses ALL the issues and challenges of working at home from both a MALE and FEMALE perspective. It's been our lifesaver because we can both relate to it, and it teaches us how to communicate about complicated issues that arise when you work from home. It's written in a reader-friendly style with great quotes and stories from men and women--very realistic and motivational. Lots of nuts and bolts strategies--everything you need to know to set up and run a successful home business or telecommuting arrangement, and then some!

Dr. Anderson's extensive research interviewing work-at-home parents is a must for anyone with children and the desire to work from home. You get tried and true, both common sense and creative, ideas from the many parents who have "been there, done that" and know what works for dealing with children of all ages. It also has an excellent chapter on issues for couples. You will find yourself among kindred spirits. Easy to read, encouraging and engaging, this book is excellent! Barrie Jaeger, Ph.D.

Sandy Anderson addresses the key issues facing people who want to work at home or are currently engaged in enterprise at home. For those looking for a home career, Anderson's chapter on choosing the right business is very informative and guides people through the most difficult part of starting a business-"choosing the right one for yourself." Plus, her insights on managing a household along with a home business are worth re-reading several times. Finally, Anderson's interviews with many different types of homeworkers gives the reader a great insight into the TRUE benefits and challenges of working at home. Tina Egge Family@Work Editor, Work@Home Magazine

I read a great deal of personal growth/self help books. This one has some good ideas, but it's not as good as alot of ones I've read. I must admit that Gill is a good, clear writer, and that she obviously understands the underlying theory that her suggestions are based on. She uses alot of examples to illustrate her points. The book is well laid out and easy to follow. I particularly like that it contains a summary of the steps at the end. The author also provides a (too brief) bibliography to give readers a chance to get more information and support in using the techniques presented.

Despite the fact that the book does have good points, and some people will probably find it useful, I didn't find it particularly helpful for me overall (although I did agree with certain points -- notably, the idea that people have a tendency to repeat the same mistakes). It's too short, and I find that the techniques she suggests, which are based on the work of Brief Therapists such as Paul Wazlawick, are too cognitively based -- I have an admitted bias against cognitive behaviourism. In my experience, some of the techniques she suggests are superficial and they don't lead to long term change. They don't get to the root of the issues between people and really allow you to connect and improve the relationship. If you want to do that, this book won't help.

If you just want to get along well enough to achieve a task, and aren't really interested in the long term health of the relationship or achieving true communication, some of the ideas here might work. But this approach deals with the symptoms, it doesn't get to the root of problems. Some would go so far as to say it involves being manipulative -- I'm not sure.

If you have some familiarity with solution focused therapy/thinking, and you generally believe in the benefits of that orientation, you will find this book of value. If, like me, you prefer a more humanistic, person-centred theory, you likely won't get as much out of this book. I'm glad I read it, and I did take a few ideas from it, but I've already put it in my "to give away" bag.

Lucy Gill presents a new approach to dealing with problem people at work that is simple, fresh and extremely useful. The bottom line? Stop using the same old methods that don't work for you. If you want to see new results, you've got to employ some of the new tricks put forth here. This book will help you, whether you are stumped on dealing with a boss or employee. If you have ever felt frustrated by a bully, nerd, lightweight, arrogant or some other problem-causing co-worker, then here is your book.

This well-written book is a quick, enjoyable read that will give you more power in those moments when you feel powerless.

I recommend this book highly. As an IT manager I can testify to its practical tips for getting to the heart of a difficult situation and resolving it effectively. It's insightful, clever, witty and useful. The techniques presented can provide relief when dealing with a difficult colleague, superior or subordinate. I was particularly impressed with the methodologies for determining what the real problem is, instead of just complaining and "horribleizing." The solutions may well make you laugh, but they work.

Saving our children, families and nation, that is what Jennifer Roback-Morse is attempting to teach us with such insight. From her first adopted child from Romania being neglected to the love of her first born child and seeing a difference that love and attention can give to a child.

Jen relates to us that having stability in one's childhood will lead to a stable up bringing for our future adults and a stable society in general. Morse tells us how having a moral code that will guide children through their lives. The touch, closeness, warmth and love of a family environment is needed, so much so, to grant a strong foundation that a child can build on.

Loving guidance, warmth, direction and loving discipline will give a child the direction they will need in life. It will give them a view, a vision, of where they are going and where they need to be.

It takes the family to raise a child; to positively affect a village, town or city; to influence a nation to greatness. That is the story that Dr. Morse is teaching us.

What does the free-market have to do with the family? What does libertarianism have to do with community? What does the minimal state have to do with social order? Indeed, what does love have to do with economics? Good questions indeed.

Those opposed to libertarian principles will of course answer these questions differently from those in favour. But Jennifer Roback Morse offers an interesting third proposal. She notes that attacks on the family have not just come from welfare statism on the left. It has also come from radical individualism on the right. Interestingly, while she is a political and economic libertarian, she is aware of the shortcomings of moral and social libertarianism.

Thus she is far from hostile to libertarianism. She is, in fact, a free-market economist. But she is not blind to the short-comings of laissez-faire social policy. Indeed, she believes it to be unworkable. Says Dr Morse, "We cannot afford to take a completely laissez-faire attitude toward the family and the issues that surround it."

So how does a libertarian defend marriage and family? Well, that is what this book is all about. She attempts to show that a genuine libertarianism must be one stripped of its "bankrupt materialism" and must be open in fact to the supernatural. That is, a secular, atheistic society does not contain within itself the ability to long sustain a free people. A free society requires three legs to stand on, as Michael Novak long ago pointed out. It needs economic liberty, political liberty, and moral-cultural liberty. The last, which includes the importance of religion, has too often been ignored in this discussion.

A minimalist state is one that depends on a substantial component of its citizenry exercising self-control and self-constraint. People making sacrifices for others, foregoing instant gratification, controlling anti-social desires are what make for a free society. And these kinds of virtues are basically learned and developed in the home, and buttressed by religion.

The internalised ethic of love, self-control and cooperation can nowhere better come into being than in the home, where mothers and fathers model such virtues to their children. The cooperation and restraint needed for a society to last is first and foremost found in the home.

It is in the home that a naturally selfish and me-centered child learns the rules of social harmony and cooperation. All of these virtues can be subsumed under the word love. And love, as the author reminds us, is not an emotion or a feeling, but is in fact willing the highest good of another. "Love is the force that moderates self-interest and makes it possible for self-interested people to live together without causing each other too much trouble."

If it is rare for an economists to talk about love, it is even more rare to hear one talk about God. As a Catholic, she knows that in God we have an infinite supply of love accessible to us. "A society of free people requires more human connections, more generosity, and more love than almost any other kind of society we can imagine. Surely the existence of an inexhaustible supply of love, available to anyone for the asking, is of more than passing importance for a society like ours."

But I have so far spoken in generalities. Also found in this book are detailed chapters of the importance of marriage, family and the problems of day care, and other related topics, all backed up with thorough documentation. For example, her chapters on the importance of fathers, or the dilemma of daycare, or the shortcomings of cohabitation, offer good assessments of recent research on those questions.

Taken together, here we have major social, economic and philosophical themes addressed with an eye to detail on the public policy connections. And we have a rare blend of a mother's concern for family coupled with the tough analysis of an economist. The result is an informative and an incisive look at some of the most pressing social issues of the day. A welcome volume for all concerned about families and society.

Since the 1970s, the Chicago school of economics has applied the standard economic assumption of self interest outside the ordinary workings of the commercial marketplace. The public choice school of economics analyses the workings of a government system where politicians, administrators and indeed everyone involved in the system is motivated by personal gain. Criminal behavior is one more career choice. Children are conceived as consumption items for the benefit of the parents.
This way of thinking - which has now spread to many economists well outside Chicago -- provoked strong objections from the beginning. Among other problems, the critics argued that such an economic approach failed to take account of trust, loyalty and moral conviction in human affairs.
Chicago and other economists, however, dismissed these critics as simple minded moralists who were opposed to the advance of "economic science." They cannot make that claim, however, with respect to a new critic, Jennifer Roback Morse. Morse is a well respected member of the economics profession who nevertheless thinks that there is much more to the world than self interest.
In the commercial market place, as Morse describes herself, she remains a libertarian in her convictions. Within the family, however, Morse has concluded that the pursuit of self interest alone would mean the end of the family as we have known it. The experience of being a mother with two children (one adopted) taught Morse lessons more powerful than any she had learned in her education as an economic professional. As a devout Catholic, she also found that her own religious convictions could not easily be squared in the domain of the family with the standard economic ways of thought.
As Morse describes it, a marriage based on self interest by itself would be almost pathological. It would be impossible to live with a husband, or a wife, who was seen as loyal to the marriage only as long as it gave them "more utility." The old fashioned idea of love may not have any clear meaning within the framework of economic analysis but it remains for Morse an essential element of a successful marriage and the raising of children.
Morse is part of a wider current questioning of the methods of economics. The idea of "social capital" became fashionable throughout the social sciences in the 1990s as an essential element in economic growth. A "new institutional economics" is challenging many of the basic conclusions previously derived from economic models. Even some leading economists are now finally acknowledging that culture and belief are important factors in economic outcomes.
Most of this writing, however, is turgid and directed to other social scientists. Morse has rejected not only some of the foundational assumptions but also the heavy handed jargon and mathematical formulations characteristic of economists. Instead, she writes in a clear prose that aims to be accessible to a wide public. This may serve to discredit her with her fellow economists but it will win her high praise from many others.
Much of what Morse says will not be news to people who are already living lives committed to marriage partners, neighbors, and community. A focus on self interest, however, has become an accurate description of more and more people in contemporary society. When marriage is increasingly seen in such individualistic terms, it should not be surprising that half of new marriages today are expected to end in divorce.
Economists at Chicago and elsewhere did not create the "me generation" but they have tended to legitimize its preoccupation with self in the guise of "science." Not only economics but the field of psychology as well offers a social science grounded in "whatever works for me."
Morse's work should be read as a powerful plea for a return to the old fashioned verities in family life. However, she does not simply assert the necessity of moral behavior but argues logically and carefully for this conclusion. Her book is for the thinking person who understands intuitively the meaning of love but has found it difficult to give this an adequate expression in the contemporary vocabulary of the social sciences. Adam Smith regarded himself as a moral philosopher and Morse is trying to reassert this older tradition.
Economists should read this book but they probably will not. It might force some of them to rethink some of their fundamental assumptions. Rather than confront the necessity of basic change in the approach of economics, it is easier to continue with the familiar. Moreover, the approach of economics for many members of the profession is not only a method of analysing the world but an article of their own religious faith.
Morse offers a new and sophisticated voice for people who simply want to understand the world better and are not worried about the formal method. By distaining the formalisms of the social sciences, she is able to articulate in plain English a set of essential ideas for the workings of family and other non-commercial areas of the life of any society. It is a brave effort and Morse deserves high praise for taking on the pervasive cynicism of our "modern" age.

Workers these days are like snow shovels in a South Carolina blizzard - not enough to go around. Some of the causes are simple statistics: economy up, unemployment down, working-age population falling, employers' demand outstripping supply. But others are cultural. Large corporations, the traditional source of jobs, are often perceived as uncaring engines of depletion, exhaustion, and downsizing. The young are choosing options, from lifestyle to stock, while workplace veterans opt for the dignity of early retirement over the desolation of forced termination. Employers' alternatives are stark: expand their supply, increase their appeal, or prepare for shortfalls and belt-tightening. Recruitment, retention, recession - remorse.

Were companies to examine their own assumptions on hiring and firing, they would find a pervasive and self-destructive premise: old is bad. But as Beverly Goldberg argues in _Age Works_, employers - indeed, society as a whole - have built this premise on an ill-considered, ill-defined congeries of prejudices and presuppositions. Believe it or not, Americans age 55 and above take fewer sick days, adapt to new technologies successfully, and are more loyal to their employer than are their colleagues thirty years younger. And perhaps more importantly, they may be the only untapped workforce available. As hidebound organizations throw fortunes at untested youth, others more far-seeing (including Travelers, GTE, and Baxter Health Care) actively recruit, train, and depend upon senior workers. In a shrinking labor market, corporations and their HR departments may find a surprising competitive advantage in coaxing older employees away from the brink of an often sterile and impoverished retirement.

Eager to dismiss this challenge to their standard practices, naysayers and doomsayers will demand proof. Fortunately _Age Works_ reads more like a position paper than a business book, and like any good position paper, it's loaded with facts. Age Works is the ideal volume for anyone itching for a statistical analysis of the American workforce 1950-2050, in all its hues and strata. Arguably Goldberg's love of statistics verges on addiction, but in the pharmacy of authorial dependence, statistics are a pretty benign habit. More distracting, although again less than fatal, is the book's policy-wonk style. Goldberg stands foursquare in the school of tell-'em-what-you're-going-to-tell-'em, tell-'em-, tell-'em-what-you-told-'em, and _Age Works_ sometimes reads like an executive summary that cannot bear to end.

Nonetheless, _Age Works_ is a cogent, serious, undeniably well-supported piece. Even those who resist the proposed solutions (admittedly the book's weakest section) will find the diagnosis difficult to dispute. Like it or not, America's workforce will continue to grow smaller and grayer over the next twenty years. And by the time the population bounces back, corporations' hiring practices will have appealed to all ages - or to none.

If managers think they have problems attracting and retaining human capital in today's economy, they haven't seen anything yet. Get set for the massive wave of retirements over the next ten (10) years. Beverly Goldberg conveys a compelling picture of why managers need to learn the value of recognizing, retraining, and retaining older workers. Age Works is a wakeup call to those caught up in the wastefulness of our "throw away" society. Older workers are a precious resource that can ill afford to be squandered. Ms. Goldberg demonstrates a better path and presents concrete ways for managers to benefit from the graying of America.

I read Age Works with great interest since I have been involved with this problem for 25 years and have recently published a web site exclusively for older workers. It is a free non- profit referral service. Go to seniorjobbank.org