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Courage Against All Odds
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McElheny follows Land's career from before the founding of Polaroid in 1937 through the release of the landmark SX-70 camera in the early '70s. Land invented instant photography and turned his company into a tremendous success and a Wall Street darling in the '60s and '70s. Land was a bulldog about patents--he trails only Thomas Edison in number of patents he received (535). But while the protection of the U.S. patent system helped Polaroid fend off attacks by its chief nemesis, Kodak, they couldn't shield Land from his own shortcomings. Land tended to lose track of business costs and he sometimes took criticism too personally. And he disdained market research. McElheny writes that Land's business philosophy boiled down to "making things that people didn't know they wanted until they were available." One of Land's final inventions--instant movies--loaded Polaroid with debt and sped his departure from the company he founded. Unlike instant photography, nobody wanted "Polavision." It lacked sound and the film was too short. It was soon overwhelmed by the more popular and practical videocassette tape. Land's instant photography also fell out of favor. It couldn't compete with Kodak Instamatics, improved 35mm cameras, and fully automatic digital cameras.
Land, who died in 1991, was bitter by the time he left Polaroid. He sold all his stock and refused to show up at the company's 50th-anniversary celebration in 1987. His inventions seemed like ancient history. Maybe that's a lesson for today's technology hotshots. --Dan Ring

An inspiring look at an inspiring manThe book not only covers Edwin Land's major technological achievements in thorough detail, but gives one a vivid feel for his visionary and practical genius that is more affirming and motivating than a dozen Robbins and Covey tomes. Land was not only prodigiously creative but also persuasively, passionately articulate with almost a Victorian missionary zeal about everything he did, and Victor McElheny's ability to balance prose and technical detail does his subject justice.
The organisation of the book into sections concentrating upon aspects of Land's work, rather than a strict historical narrative, does make sense considering the depth with which McElheny covers each topic, whether it's the political maneuverings behind the U2 project, negotiations with Detroit carmakers about polarized headlights, or colour film chemistry. It may not be considered good journalism to do it this way, but then again a "good journalist" would probably have jettisoned much of the detail so crucial to Land's work and concentrated on petty foibles, frustrations and conflicts far more than McElheny has-and McElheny's approach is ultimately more effective.
Where the book could have been better is in editing and rounding off some of the sections-for example, while there is excellent coverage of Land's involvement with classified intelligence projects under President Eisenhower, there is nothing about his subsequent working relationships with Presidents Kennedy and Johnson, let alone his falling out with Nixon. Likewise there is poor coverage of Polaroid's innovations after the introduction of colour film and before the development of the SX-70 system, such as the introduction of packfilm and the world's first transistor-controlled shutter. Yet McElheny inexplicably finds room for a whole page listing the genealogy of Land's cousins!
Nonetheless, the criticisms above are strictly of the variety once described by P. J. O'Rourke as "Sharon Stone has ugly toes"-unless you are unhealthily pedantic about such things, the overall package is still well worth checking out.
Pick the Right Dare . . . for Lasting Greatnessin one volume about the life of Dr. Edwin "Din" Land, founder of
Polaroid Corporation. Although I long have read public accounts of
Dr. Land's work, this book greatly added to my knowledge.
For
those who would like to understand the rise and fall of Polaroid and
its stock price over several decades from 1937 through 1980, this book
makes fascinating reading about some of the do's and don't's of
running a high technology company that depends on developing new
technologies and an on-going stream of innovative products.
If you
want to understand the techniques employed by Dr. Land to make
scientific breakthroughs, there are many insights here into his method
of goal-oriented empiricism. Interestingly, it parallels the
approaches used by Thomas Edison, the most prolific inventor of the
20th century. Unfortunately, Dr. Land left little in the way of
writings to draw on other than patent applications and speeches, so
these insights are limited primarily to recollections by colleagues.
On the other hand, the empirical approach is often guided by instinct
based on experience, which is hard to capture. Most scientific
thinkers dislike empiricism, so those who use this method can expect
many rebukes . . . as Dr. Land received in his work on the nature of
color perception.
Those who want to understand the scientific
breakthroughs that Polaroid made will probably come away confused
unless they already have a great knowledge of optics and chemistry
related to photography. I learned a great deal from the book, but
would have liked to learn more. I graded the book down one star for
this weakness.
If you want a fascinating, new look into the
emerging arms race with the Soviet Union in the 1950s, there is much
interesting material here about Dr. Land's role as a national advisor
on defense surveillance.
I was a guest at a dinner hosted by
Dr. Land in the mid 1960s during which he demonstrated his new
technology of instant color photography...His good humor,
generous attitude toward his guests, and his sincere desire to
transform the world, however, left me with a more profound lesson --
seeing much more potential for what a company can be than I would
otherwise have had. Dr. Land explained his vision that night in terms
of releasing the human spirit and encouraging all of us to create and
appreciate more beauty. Although glimpses of this side of Dr. Land
come through in the book, they are overshadowed by the overall theme
of a flawed genius.
I dislike books that argue for flaws in
geniuses. That approach serves to make them more human, but not in a
way that makes us appreciate them or their good points. Geniuses are
by their nature obsessed by their work, and their personal quirks can
be quite negative. ... By the standards of 20th century geniuses,
Dr. Land was a regular guy. In fact, the extent to which he retained
his humanity is part of his greatness.
I think an alternative
explanation to the one in this book of Dr. Land's limitations as a
leader is entirely possible and appropriate. Whenever he was engaged
in endeavors where strong leaders were involved as colleagues or
partners (such as on national defense issues), he was astonishingly
effective. Whenever he was totally given his head, he sometimes
strayed into areas where his vision exceeded the true opportunity.
Clearly, his talent as a technical problem solver vastly exceeded his
talent as an evaluator of product potential.
The story of
Polaroid's rise and fall as depicted here could just as easily be
rewritten as the story of a board of directors and financiers who did
not do their job of providing limits. For example, when Polaroid was
originally taken public in 1937, the investment bankers granted
Dr. Land a 10 year period of total control through a voting trust.
Although every company founder would like such control, that's simply
a bad idea. Management has to be and feel accountable...His authority
seems to me to have been much greater than that normally granted to a
CEO in taking a new product forward....Hopefully, a future book will
look at the fascinating governance challenges and issues related to
being on the board of a company led by a scientific genius who has
provided most of the company's historic value added.
After you
have finished reading and thinking about the fascinating issues in
this book, I suggest that you consider what you would like your legacy
to be. Then, consider what mistakes you will have to avoid in order
to accomplish that legacy. How can others help you overcome your
weaknesses to accomplish more?
Be willing to insist on the
impossible, when it's the right thing to do. You can do it!
Fascinating and Accurate
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Book concentrates on show dogs, rather than working Kelpies
Kelpie : The Australian Sheep / Cattle / Family DogUnfortunately, there is not much written about the personality, inexhaustiable energy and total devotion to their human masters. This makes it hard for those people who wish to use this book to decide on a kelpie as either a work animal or a family pet. (The Kelpie is brilliant at both.)
I think the book is more a manual. A more humane (canine) approach would have been attracted me more to this book.
Being a kelpie owner for over thirty years, I was looking for more.
Very good reading
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Her columns grew longer, and if she squinted at them, the confetti of inklings began to resemble a skyful of stars. She had time to let her mind wander. The Magi's search for Bethlehem; the music of Milton's crystal spheres; the prognostications of the D Street astrologer in whose parlor Cynthia had lately spent a dollar she could not afford: they could all be reduced to these numbers. There was actually no need to squint and pretend that the digits were the stars. They were, by themselves, wildly alive, fact and symbol of the vast, cool distances in which one located the light of different worlds.Mallon is also wildly alive to his characters' emotions. Cynthia would very much like Hugh Allison, the handsome antic astronomer in charge of the exam, to pick her professionally and personally. With both goals in mind, she heads straight for her neighborhood astrologer. But Mary Costello, who has less of a head for the stars than for survival, is expecting an important senator. If all goes well, the charming charlatan can keep this VIP in her pseudo-planetary sphere for some time. It is Cynthia, though, who lets "the War God" in--and instantly holds as much attraction for him as Hugh does for her: "Roscoe Conkling--who had spent an active amatory life hoping never to be surprised by a second woman in any room where he had arranged to meet but one--drew back, though only for a moment."
And this is only the beginning. Over the course of his supple novel, Mallon teases out the agitations of love, power, and discovery. Cynthia, Hugh, Mary, and Conkling are each searching for different versions of "the choicest blessings of heaven." Of the four, Hugh's feverish aspiration may be the most tantalizing--even if his "immortal yearnings" cost him his career and life. Mallon is an artist of the intimate moment (witness the novel's heartbreaking coda), and in his hands Hugh and Cynthia are the very opposite of dull, sublunary lovers. In addition, as he has already displayed in Dewey Defeats Truman and Henry and Clara, the author is equally intrigued by political intrigue, and remakes Conkling in all his ambition, absurdity, and considerable threat. For Cynthia, the senator may be "a comet of highly doubtful periodicity," but her sharp-judging creator knows his reach is long and violent.
Two Moons is as lucid and mysterious as the stars some of its scientifics seek night after night. With his present dream of several past dreams, Thomas Mallon gathers his characters into the artifice of eternity. --Kerry Fried

DisappointingI skimmed endless passages detailing the intricacies of the lives of men whose names I didn't know because, well, because they probably didn't have much to contribute to the pagent of history. Maybe I daydreamed through this part in history class, but shouldn't a good historical novel include an engaging introduction to the period, rather than a catalog of the doings of every bit player?
I was unable to sympathise with any of the main characters, who were all self-absorbed and self-pitying. Peripheral (and non-political) characters, like the Irish astrologer, the "Scientific Frenchman" correspondent, and Asaph Hall (the moons' discoverer) and his ambitious wife, were much more interesting to me.
Many passages were clumsily written, telling rather than showing. And before each character comes down with malaria, the author made a point of describing the protentous mosquito bite--but ignores all the other bites that every character would have suffered in the course of the muggy summer.
My interest was in astronomy, not politics, so perhaps I shouldn't blame the author for expounding my favorite subject, but I'm a fairly well-rounded person, I think, and if the political stuff was better written, I might have enjoyed learning about it. However, it failed entirely to engage my interest.
Plodding
Very Nice, Even Better if You Know DCThe characters run a close second to the setting, although the Irish astrologer was a little too stereotypical for my tastes. The two main characters (Cynthia May & Hugh Allison) are delightful in their relationship, and inspiring when their motives are considered alone. Senator Roscoe Conkling is the most fleshed out historical figure, but it's hard to discern between historic fact and the author's embellishments in the pursuit of crafting the perfect villain.
Not engrossing, but delightful and easy nonetheless.

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To Much Attention Put On Elvis
Lacks credibility
Educational first-hand account of the HayrideHis insights into these two megastars, each at the very beginning of their climb to fame, are interesting, to be sure, but there was so much more to be covered. In addition to the two icons, numerous other country acts began or expanded their stardom on the Hayride, and though Logan provides some interesting anecdotes about Johnny and Jack, Kitty Wells, Faron Young, Slim Whitman, Webb Pierce, Johnny Horton, Johnny Cash and George Jones, he never really delves into the Hayride itself.
His dishing on the Grand Ole Opry, while probably close to the bone, is a poor substitute for a deeper discussion of how the Hayride itself worked. There's some interesting analysis of why the Hayride kept giving up its stars to Nashville, but having been written so long after-the-fact, the of-the-moment accounts focus more on the stars than the show. One never really gets a feel for the Hayride's own arc of fame, nor the nuts-and-bolts of how the show (both stage and radio) operated.
That said, and even with the factual errors noted elsewhere, this is a worthwhile first-hand account of a seminal program that fostered one of the great transitional periods in country music's history.

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Disappointing
Yummy snacksThe only thing I don't like is that several recipes (frozen desserts, shakes/smoothies) use raw eggs, which is generally considered a no-no these days (at least without a warning in the recipe about the risk - however low it may be - of salmonella poisoning). I may try these recipes using pasteurized egg-substitute in some cases, but the book should probably be revised to say something about that.
Besides that one complaint, I'm very pleased with this cookbook and looking forward to making more healthy snacks for my son!
Good ideas & recipes
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Good but not great¿3 ½ stars
Evil and innocence
Coughlin is among the best
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Not for the Beginner
Beyond the Basic Craft
Great book for the serious/professional finisher
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Smart-ass observations and an uneven collage of trivia
Taste Filling Less Great
This books shows us just how LAME the modern male is!
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If only this book WERE more isolated
Premise: murder and racism in a small town
An Isolated Incident Isn't All That Isolated