exchange
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A Reviewer
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A solid but basic introductionThe information is helpful and interesting, but I found Martin Pring's Investment Psychology Explained to be more comprehensive and informative. However, for a serious psychology driven investor, this book would be a welcome addition.

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Good Book.
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Just a simple finance textbook
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It is about Lydia's Baby Sitter.
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Markets Unbound- Too optimistic
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Covers Basics of Exchange 5.0 server
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Good history
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Seattle Utopia ExchangeWith the changes in the industry, I supposed the CFTC somehow approved The Seattle Merc, but it was not to be. After numerous calls to the Oregon and Washington State nursery associations, the CFTC, NFA, etc., nobody has ever heard of the SME. I finally reached someone who knew Capasso personally, who affirmed the non-existence of the SME.
Now, mind you, the entire book is written in the present tense, as though the exchange is underway currently. In fact, the book's inside flap description and marketing material will lead one to believe that the SME is in operation. This is entirely NOT THE CASE. In fact, the last word about the material development of the exchange is from Capasso. He had made investments into "development cost" for $250,000 to the SME and a grower who committed $4 million of "inventory" to the exchange. But nothing came about from it. Capasso claims "Even though all new ventures have start-up costs, the idea of an exchange for an industry that was conservative in its thinking and that approached change reluctantly was a risky venture, to say the least."
The rest of the book is textbook step-by-step on his business plan operating the exchange, including a contract example, clearing and settlement procedures, and a quote terminal.
So, in the end, what you have for the nursery profession is the Seattle Utopia Exchange. This does not detract from the books value. John Wiley & Sons brings out some consisently high-grade finance books, and this one is perfect for the futures' industry economic value.
The book's main value is spiritual food for professionals and entrepreneurs who desire to offset market risk in their business transactions. Capasso's clear writing, and concreate outline of the Exchange development, is a first step towards demystifying this part of finance. Even though with the dissapointing fact that I was mislead by the marketing of this book, it was worth it to see just how easy it is to create a futures exchange for just about anything :)

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Wasta: The Hidden Force in Middle Eastern SocietyTo study wasta, the authors focus on Jordan in the no doubt correct expectation that the phenomenon there broadly represents what's to be found elsewhere in the Muslim Middle East. They find that wasta has changed over time. Patrons who used to help their followers mostly for reasons of prestige now seek money rewards. Also, its main goal has changed from defusing tribal conflict to acquiring economic benefits: "Wasta evolved from conflict resolution as a means of survival to intercession to maintain one's place of honor in contemporary Jordan." Wasta has a positive side (humanizing the bureaucracy) but also serves as an "affirmative action for the advantaged" which has the effect of entrenching the haves and excluding the have-nots; it makes life miserable for concientious officials trying to live by the law but called on by family obligations to help their own.
Though social scientists, Cunningham and Sarayrah avoid jargon and considerately consign the theoretical passages to separate chapters. As a result, Wasta not only provides insights into an overlooked facet of Middle Eastern life, but is a pleasure to read.
Middle East Quarterly, December 1994