exchange
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List price: $32.50 (that's 6% off!)
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Helps you to look at yourself and others!
Short, easy to read but truly excellentHe systematically demolishes numerous myths about trading. For this reason some readers are likely to be upset by the book e.g. devotees of Elliot Waves, Gann's methods and other nonsense.
The important topics are covered extremely well i.e. money management, what IS important, what is snake oil, some of the realities of trading such as slippage, why over 90% of traders lose all their money, etc.
Most books on investing are thinly disguised marketing exercises.
This one is different - the author is doing his best to share his hard earned learnings. An excellent investment.
Winner take AllIf rules of investment are followed rigoursly, one should make some money.

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Charming
This deseves a better customer rating!
An Exchange of Gifts
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Poorly editing and many mistakesIf the publisher decides to release a second edition, I highly recommend that the book be completely reviewed and reorganized to better convey the information in it. There is some good information here littered in amoungest the trivia and the incorrect information, but it is hard to find. Also, the book binding is glued/assembled very badly; mine fell apart after only a week's use.
Showing its age, but some good stuff
Excellent Book with Good Detail on database design
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For Rank Beginners or Grade School Students.
A good general overview of commodity futures trading.
A req'd reading for "Futures 101" An Intro to Futures Trad'g1) ONLY for non-futures traders looking to understand the art of commodity trading,
2) illustrating step-by-step of when, what, who, and how of futures trading,
3) depicting how you can win or loss BIG from futures.
This book isn't:
1) an advice on how to WIN,
2) a tool on how to beat the system.
Since I am a bystander looking to investing in the futures, this is a great book to begin. A perfect Futures for Dummies.

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A Complete Insight Into Zen in the MarketsAuthor Edward Allen Toppel is a trader with a background in the S&P Futures Pit of the Chicago Mercantile Exchange. He's been at it for 20 years. So he isn't your typical vendor just in it to sell you books, courses, and seminars.
His book is based on his experiences both as a winning and losing trader. His thesis is simply this:
To succeed as trader, you have to trade with the flow with the market.
As incredibly simplistic and mystical this sounds, Toppel gives powerful suggestions on how to accomplish this.
Here are three of my favorites:
1) A loss is a loss, whether or not it's unrealized. Many traders mistakenly think that if a position goes against them, they haven't lost any money until they sell the stock.
2) Buy high, sell higher. The odds of success are much better if you buy stocks that are trending higher, than if you try to bottom fish and buy a stock because it's cheap.
3) Keep your positions small enough that you ego does not get in the way of good judgment.
On that last point about keeping position sizes small, I want to expand a bit.
To me, that was the single most profound statement in the book. I've heard it hundreds of times before, but Toppel's discussion of position size was riveting and had me thinking deeply about my own performance as a trader. His thesis is this:
We all have some threshold of position size which, when exceeded, transforms us into complete morons.
Keep your position size below this threshold, and you'll likely make money over the long haul if you're any kind of decent trader. But exceed the threshold, and your ego will inevitably cloud your judgment when something unexpected happens on a trade.
Think about it.
Thanks for the Millions
Bravo!
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Set to the tempo of a trading day that begins each dawn in Anuff's San Francisco apartment, the book chronicles an existence fueled by CNBC and Starbucks and has little room for anything else. Envious of the vast riches that everyone else seems to be accumulating, Anuff jumps into the abyss full-bore to the detriment of his personal life, his regular job, and even his sanity. Through witty writing and self-effacing irony, he shows why he stayed glued to his keyboard each day until the closing bell, repeatedly risking tens of thousands on stocks he couldn't even recall a few weeks later. Along the way, he introduces us to several top players in the game, and explains how everything from discount brokerages to Web message boards affect the action. A true cautionary tale, it's recommended for anyone who has ever read about a trader's million-dollar day and seriously wondered, "Why not me?" --Howard Rothman

Mildly Entertaining and informative
Fun Read
Entertaining, if not informative
Used price: $190.03

Beginners Guide to becoming a Complete Trader trading optionThe best characterization of the Book is an "InfoMercial" for a product they sell. Infact when you go to their Web Page, ... and subscribe using the special offer, you will receive a copy for Free.
A more than pleasant surprise...!
Excellent guide to a complex subject
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Excellent Introductory Book on B2BAnother good aspect is relevant examples and pointers that are provided with each category (trading model, business model, ownership model).Using those examples I could visit the web sites and could understand what exactly a model means.
I would recommend this book to anyone who is interested in learning about this domain. This book is not about technologies that are used for building B2B exchanges. So do not expect details of how J2EE or XML can be used to build B2B exchange.
Solid Content; Excellent OverviewThe authors start their book by discussing what B2B exchanges are, and how they differ (e.g., some are the post & browse type; some are actual dynamic auctions, etc.). What struck a chord with me is the idea of dynamic price setting v. static price setting. The former is a real-time manifestation of the free market at work, and a radical departure from the Industrial Age. In addition, both buyers and sellers can benefit in a B2B exchange.
As the authors outline, buyers have increased selection, more convenience, and the opportunity to pay less, while sellers have greater reach and the opportunity to charge more. Other defining areas the authors touch upon include: trading models (e.g., seller or buyer driven); revenue models (e.g., complementary and value-added services along with transaction and/or membership fees); and partnership models (e.g., getting buy-in from the gorillas).
Lastly, the authors end their book with seven secrets of success for B2B exchanges. The secrets revolve around targeting a vertical, maintaining neutrality, value-added services, and transaction integrity and complete price disclosure. All told, this book is written in a no-nonsense, straightforward manner. It provides a good framework in which to evaluate this rapidly growing area. The authors do linger of stock exchange examples (not surprising in light of their experiences), but not in a way that is diminishing to their cogent message or thesis.
a MUST read.The authors background in the financial markets offers a rare combination and an excellent ability to link and apply proven financial market models to the growing B2B space, it is worth noting as well that B2B is not the only topic covered, but the whole concept of exchanges and their application on the internet is explained and analyzed. ...

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Not a good choice
Ok for foundationI have ordered another Exchange 2k book to try and fill in the missing pieces. 'Mastering' in the title is perhaps optimistic.
Great bookNo book is perfect, but this one provided nearly everything I needed to know to setup and run exchange. And if the book doesn't provide the answer to your question, the author does. Three times I emailed the author, Barry Gerber, requesting information on some important point, and three times Barry responded much faster than I would have dreamed. One time he replied with the answer I needed within 5 minutes! Great book, great Author! If you need to deploy Exchange Server for your organization, you can get it done using this book!

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Waste of MoneyMy advice: Walk away from this trade!
Disappointing
Title is misleading....
All this said, if you enjoy trading books, or if you are pumped up because you just read Wade Cook, Robert Allen, or got a brochure from Larry Williams, then this could be a very wise choice.