electronics-industry
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couldn't stop laughing
When the Japanese cast a taller shadow
Still Important Today
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This book is not representative of the actual testThe questions in the Microsoft book are much more difficult than those on the actual exam. Many of the questions are lengthy scenarios that in no way mimic the actual exam. I would caution those who buy this book that your progress cannot be accurately gauged using the practice exams in this book. The actual exam simply is not this difficult. I would strongly suggest that you buy the Mike Myers book and read only the sections marked "test specific". Once you do this, you'll be more than ready for the exam. Don't waste your money, or more importantly your time using this book as a study aide.
Good info, but insufficient for passing the exams
On the tougher side of things
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Disappointing
Anybody who doesn't like this book
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Lambs Being Led to the SlaughterHere are some of the observations the author makes. "Investing in Internet stocks makes good sense." "With information, intelligence, and patience, you will be successfully investing in Internet stocks." "Investors willing to step out just a little on the risk side may find the rewards outstanding." Well, since the book came out, owning any of the Internet stocks has only led to losing a lot of money.
Why then did a rate the book at 2 stars rather than 1? Well, it does have some cautions in it. "Don't put your life savings into Internet stocks . . . ." Amen! You are encouraged to buy quality companies, hold the stocks, keep your expenses low, use mutual funds, watrch your risk (based on your stomach acid levels and sleepless nights), diversify, and have fun. Well, you would have been out of Internet stocks before the book came out if you followed that advice literally.
Many Internet companies are going out of business as they run out of cash. To the book's credit, this risk is finally pointed out briefly on pages 183 and 184.
Naturally, if many stocks were going to fall 50-99%, this was a great time to sell the stocks short. This is first mentioned briefly as an opportunity on page 147. But brand new investors should not be selling short in volatile categories.
Here's my advice. Buy a lottery ticket instead. You have the same chance of making money, and because the unit cost is smaller, you will lose less money.
Stick to things you know where the odds are in your favor. Read Common Sense About Mutual Funds by John Bogle instead if you want a useful perspective on how new investors can make money.

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A real dissapointmentAnother major shortfall is that rather than generating new Microsoft Spreadsheet it appears that they simply copied the original spread sheets from the precursor of the is book (Foodservice Cost Control with Lotus 123, for the DOS version of Lotus) and converted them to DOS style sheets with no Windows formatting. The content of the book is very good but the editing and conversion over to a Excel version is very disappointing. For an almost $50 softcover book I think they could have spent a little more time!

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Primer on the History of MicroelectronicsThe book was informative in cursory way, but was uneven in presentation. Some chapters are flat and report-like, others are blue-sky. Some chapters pre-suppose a technical background and others do not. It appears the book was originally written in Japanese. I believe it probably started as a graduate or PhD thesis and was "dumbed-down" and hyped-up for publication.
"Living with the Chip" provides a good start for someone looking for information on the microelectronics industry, but is not a source.


Where's the beef?
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VERY DISAPOINTED!
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That's not to say that this book represents a consultancy-in-a-box. Any business endeavor is going to involve trial, error, waste, and second thoughts. Simon's book merely increases the odds that successes will outnumber failures and that your new business won't die of honest mistakes in its critical early years. Furthermore, Simon does not (and cannot be expected to) impart any technical knowledge through these pages. If you're even thinking about becoming a consultant, it's assumed you have a high level of technical expertise.
The author opens with a discussion of the key questions that must be answered by any business plan: What will the business do, and why? He discusses several dozen consulting specialties--including four focused on the year 2000 problem--and the specific issues involved in running each. He then goes on to cover writing business plans, managing employees and subcontractors, and dealing with finances. (His coverage of "revenue spurts" and "dead times" rings particularly true.) He talks about such perennial challenges as figuring out what customers want and how to get more business without swamping yourself or sacrificing quality, all in a readable style. --David Wall

There are better ways to spend your money
Not A Beginner's Book
Pretty well not the best
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barely relevant argument, no foresight, not very usefulI completely agree with the previous reviewer, particularly in his examination of Owen's technical failures. Owen hedges, and his argument is weak. The book ultimately flops because of its limited scope: it primarily analyzes the Internet as a medium for entertainment - not for electronic commerce, or other potential purposes.
The only feasible excuse for Owen's lapses is one he mentioned at the lecture in Washington; the Harvard University Press has not gone to a wholly electronic printing process, so manuscripts must be submitted early. In other words, he finished the book long ago, without the advantage of perspective we have had in the recent years of rapid Internet deployment. Still, I am no apologist: his economist's prose is turbid, and his conclusions sadly myopic. The book's title is misleading - it should more appropriately be, "Why Television Will Remain Relevant."
Speaking from ignorance...He doesn't understand the technology (like Packet Switching, the very breakthrough that made TCP/IP and thus the Internet possible). Throughout the first part of the book, he claims that the Internet doesn't have the ability to transmit high quality video. We might not have the bandwidth now, but why is this _never_ going to be possible? The technology is there, just not there for everybody yet. He cites "Moore's Law," but does he think for some reason that the Internet is immune to this Law and that it won't continue to improve?
Owen also doesn't understand the history and development of the Internet, especially not the idea of open standards. As chaotic as the Internet is, it works because groups have already gotten together and handled many of the standards issues or came up with the technologies to deal with the incompatabilities. He even asserts that it might be to the Internet's advantage if "Silicon Valley" (as if they own the Internet) invites some regulators in to help with standards issues. Anyone who knows how the Net works knows that such ideas are not only improbably, they're impossible. The Internet is not a singular, private entitiy like a TV network.
Indeed, Owen seems to have a large bias against the Internet for some unknown reason. He believes that the Internet is an elite audience and makes every attempt to minimize the number of people participating. He even asserts, with no facts to back it up, that the number of households buying computers is "leveling off."
Owen hasn't done his homework. This is a work that turns out to simply a platform for the author to try to back up his biases, including not only an anti-Internet bias but an strong anti-Regulation bias. If you are looking for clear insight into the history and growth of media, get a good survey textbook; Owen's book will simply muddy the waters more for you...
"Roger drove while Art sat next to him, yellow legal pad open, making notes. A fine mist had started to fall. Harris clicked the wipers to "intermittent" so they would scrape the windshield at automatic intervals."
Wow! "Intermittent"! Great high-tech addition to the chip wars! Schlossstein's 'yellow peril' version of Japanese people and every day inaccuracy makes my head spin. I'm relieved it's out of print and that I only spent 25 cents for it.