effect

Does the invention and adoption of a new medium naturally cause a person to pay less attention to an old medium? Does Television impact time that might be spent more productively? Instead of watching TV might we be doing other things? These are the questions addressed in this book. It addresses the "displacement theory" that speaks to the relationships between old and new media. It also talks about how the old theories where the media has powerful effects on the audience have been tempered by research adn we can now be a little more explicit in our understanding of the dynamic of time spent with TV and how we are as a person, how we view the real world, etc.

If you enjoy studies that show how comic books and tv aren't as bad as they're cracked up to be - this book is for you. Also, if you like reading Putnam and the decline of social capital-type stuff, this offers a balancing view to keep in mind about that sort of stuff. If you read Stephens (1999) about the rise of the image, fall of the word... you'll like this book too.

Australia does not have the strong tradition of Nature writing that America does. One exception to this is Western Australian writer William Lines. This book, the title of which pays its respects to an Eric Newby classic, is the story of his walk he did along a previous version of Western Australia Bibbulman Track which runs south from Perth. Lines deftly describes the every day aspects of the walk but intertwines his descriptions with an account of the history, a rather sad one, of Western Australian forests as a result of greed, ignorance and stupidity. An Australian environmental classic.

Those enjoying Bowden's work over the years will find this an intriguing glimpse into the author himself. Briefly, he lowers the shield just enough to see the warm blood rise up his neck; a love affair when he was still capable of love, a dying father whose actions - not words - demanded his respect, and a brief return home to put together pieces of life never meant for such borders. If nothing else, buy it for the cover - a brilliant spash of color and shapes that summarize the storyline.

I like this book very much, and believe that it should deserve much more attention. This book eloquently discusses the effect of television, video game and radio onto our minds. Even today, many people still naively assert that viewing television is bad while reading books is good. This book attempts to go deeper into the matter. It reports such interesting research as comparing the effect of television and radio, with two groups of children each hear or view a story from the radio or television. When the children were required to retell the story, it was found that those viewing the story tend to use more pronounce, such as "he" and "she", with a lot of gestures than those hearing the story. It is believed that these pronounce actually refer to the visual images in the minds of those children watching the story. This can clearly be related to today problem of our children, who grew up with the television, of the difficulty in expressing themselves. Another interesting report investigates imagination as affected by different media. Again two groups of children each hear or view a story from the radio or television. The playing of the story was stopped in the middle before its end. The children were required to continue and finish the story. Children hearing the story are found to be more imaginative and creative in terms of the novel elements in their ways of completing the story. The result clearly indicates that the radio often leaves more space for the hearers to fill in. As a whole, this book gives much insight into the matter, particularly on the implications to educating our children in how to view these different media. If the above sounds interesting to you, I will strongly recommend this book to you.

There are times when working closely together in one crisis arena builds bonds that provide an essential glue for sticking closely together in another. In this case, the crisis is the growing gap in revolutionary military capabilities between the United States and its NATO allies as described in 1999 by David Gompert, Richard Kugler and Martin Libicki. And, I argue, had the prescriptions for addressing this challenge been followed at the time, there would have been less political separation between the U.S. and its allies in the UN Security Council in the run-up to Operation Iraqi Freedom.

The authors write with the authority of top-level national security leaders and analysts. At the time, Gompert was a VP at the distinguished RAND Corporation, and Libicki worked there as a senior policy analyst after a previous posting at National Defense University. Kugler is a research professor with the Institute for National Strategic Studies at NDU.

"Mind the Gap" argues that the "United States is moving not only at a different velocity but also in a different direction, with different priorities, based on a different philosophy than its allies in modernizing its forces to exploit new technology." The authors assess this situation (Chapter 1), and put forth a "four-tier" solution to the problem (Chapters 2-5). Chapter 6 concludes with prescriptions for the roles of national governments, military services, NATO, principles of collaboration and establishing practical ways to do this.

The "first tier" gives a broad view of international security interests to which the United States and most European countries ought to be able to subscribe. The "second tier" expresses how the NATO allies should work toward an agreed view of the most critical operational military challenges and requirements. To the extent that political authorities can forge a shared strategic outlook, the "ability of militaries to play their role will be enhanced."

The "third tier" gets into detail that explains how effective coalition building can be facilitated by development of a combined military technological infrastructure -- one based on C4ISR (command, control, communications, computers, intelligence, surveillance and reconnaissance. The "fourth tier" discussion centers on how to accomplish the practical matter of pursuing a common goal in revolution in military affairs capabilities on both sides of the Atlantic. This, the authors argue can be facilitated by open market competition in information technology.

Despite the successes of U.S.-led coalitions and alliances in wars since "Mind the Gap" was written (Serbia, Afghanistan, Iraq), the problem described between its pages persists. Now, with the U.S. Defense Department embarked on a major effort to further transform capabilities, the gap will continue to widen.

In the short term, this may not impose very severe penalties, at least as far as battlefield successes are concerned. But we have already seen a widening of the political gap between some NATO allies and the United States. Should both gaps be allowed to continue to expand, we are left with the possibility of considering the U.S. role as not only the world's chief of police, but as the world's policeman as well.

Coalitions are a critical element to military successes, and an equally critical dimension of political achievement. This book shows one way to address the former challenge, and by extension, helps to show a way shore up the latter.

Decent text for early explorations into the field. As Dr Gowland taught me some topics in Monetary Economics at the University of York, U.K. some 15 years ago, I am slightly biased however I recommend it for students of this interesting area.

The research completed in writing this book has resulted in a practical reference for MTBE characteristics and insight with respect to its movement and metamorphosis through the subsurface and atmosphere. Few text are available in regard to MTBE in our environment. I recommend this book to all professionals involved in examining MTBE issues and creating successful remedial responses to this type of pollution concern.

exhaustive experience of reading. It takes care of all the aspects regarding those two topics:music and trance. Samples over all the world's tribes (candomblè), links with sciamanism, tarantism, misterism, mystic ecstasy, obsession and mania, from old greece to modern Brasil, Africa. Againsts: too exaustive, it perhaps lacks of a sinthetic conclusion.

Nature and the Idea of a Man Made World describes the origins of a built environment and its relatonship with nature. Norman Crowe explains how our early ancestors used nature as a precedent in creating the earliest forms of architecture. As technology evolved over the centuries, architecture and urban planning lost the relationship with nature that allowed it to exist. Crowe gives concise examples of how people experience their environment and the buildings around them that that offers valuable lessons to an everyday reader or a professional architect. The text itself is not overburdened with technical terms, and the many illustrations help prove crucial points. The final product is an easy reading, informative, and enjoyable book explaining our place in the world.

Interesting book about the effect of hormons on the brain. Experiments mostly done on animals due moral reasons are sometimes extrapolated to human beings. There is very little technical explanations, mostly statistical results confirming the test results, so from that point of view it is a collection of experimental results with.