economics-website

You are not going to find such an useful review of the state of the art in Web Metrics in any other book. The content is clear and structured. Perhaps the only weakness is the length of the book. Hurol Inan has knowledge enough on the subject to expand the information about specific metrics that are just defined, but not thoroughly explained in the book. Fortunately, the companion website helps to expand some of the topics in the book. Additionally, other books on the topic seems more like a presentation of the services provided by the author rather than a true explanation on web metric. Fortunately, Hurol Inan writes in a much more objective style.

In summary, an extremely useful introduction.

The information presented in this book, is like its style and presentation, simple, immediately accessible and implementable.

The book may not apply to highly trained and experienced web designers, but will serve as a terrific information source for non-ICT people that need to get an immediate grasp of the key concepts, the terminology, the possible applications and ultimately in implementing the strategies and ideas.

This is a terrific, and ongoing introduction into this important area of website marketing.

I am responsible for the web metrics in a financial corporation in California. This is the first book I have come across that brings the much needed business perspective to our online initiatives (not biased towards online marketing and advertising).

Equipped with the ideas and the framework put forward in the book, I was able to influence the direction of our web site. It was full with material that helped me raised the awareness of measurement across our organisation. Additionally, it also provided some starting points towards the implementation of web metrics.

This book is definitely one of the first when it comes to web site management.

I like the style of the book as well. Well written, to the point.

Don't let the title fool you, "Essential Business Websites", the latest offering from WebPointers, isn't just for those cubicle dwelling business types. This book is crammed with useful information on how to conduct the business of your life on the internet. Always informative yet never condescending, "Essential Business Websites" will lead you to the best places to find and mail e-cards, take you through the Library of Congress, give you alternatives to bankruptcy, explore the spirituality of business, check out the latest web technology, learn how to build a Rube Goldberg machine, and many more exciting places. WebPointers has done all the legwork for you and put it all together in one fabulous resource. And just when I thought it couldn't get any cooler, I downloaded the e-book. With a minimal amount of time and effort, the entire book is there on you computer screen with active hyperlinks. Surfing with WebPointers couldn't be any easier. So if you're a CEO (not me), or a stay at home mom with an MBA (me) or somewhere in between (everyone else), there's something useful in this book for you.

Clear, concise and chock-full of useful information, this book belongs on the reference shelf of every cyber-businessperson. All websites included feature a full description and are organized into major headings such as "Communication", "Entrepreneurs," "Financial Planning," "Management," and more. The bonus e-book with active hyperlinks is like getting two books for the price of one! I recommend this book highly to everyone doing business on the web.

I was skeptical that another book could be different than any other on this same subject, but was I wrong - this is a "must-read" book for any financial professional, accountant, CPA and appraisal expert who conducts online research and looks for in-depth information. Lang and Tudor have outdone themselves. Bravo to a world-class effort! One piece of information in the first chapter alone more than covered the cost of the book.

From Worksite Marketing To Website Marketing is a detailed examination of the distribution of voluntary employee benefit plans at the worksite. There are 403 pages of time-tested and field-proven sales procedures and methods that will get a person profitable in this market. Every phase of voluntary employee benefits plans is discussed from a field perspective including the marketing process, niche markets, voluntary products and specialized techniques.

There are 42 chapters and 35 indispensable charts and forms to help a person build their voluntary employee benefit revenue stream.

As we enter the new millennium, the sale of voluntary employee benefit plans is booming. Not only is the number of new accounts growing, but the size of those accounts is increasing as well. This book can serve as your guide to increased sales and service.

I read a number of the reviews here and was quite excited to read this book when it came in the mail. Much to my chagrin, the material was very light and pretty much common sense. There were no great insights and a remarkable lack of specific examples. The author discusses her suggestions in generalities, but does not support those suggestions with specific examples forcing the reader to long for clarification on exactly what she is trying to recommend. All in all, a disappointing purchase. This book may have been great in 2000, but today is obsolete.

I heard Ms. Smith at a conference and bought her book to get more details on her 7 steps to designing an e-loyalty strategy. The book throughly explains her 7 steps with tons of examples, some of which were really funny (I love humor in a business book). I designed and implemented a customer retention program based on the book and our customer return rate has really soared. Both the customer communications and reward ideas were key in raising our page view and purchase rates. It's a great book for businesses with websites that aren't successful, or for anyone implementing a customer retention program online.

I consult for clients in ebusiness strategy and one of my clients was interested in using a loyalty program to retain clients. With little time on my hands, I needed to become an expert on Loyalty and Ellen's book was the best primer I could find. As a resource, her book provides a great foundation for what loyalty is about, the theory, and the how-to-approach for building a loyalty program. I may be a quick study, but I credit Ellen's book with giving me the knowledge that I needed to be credible with the client in our first meeting. With all the confusion out there about loyalty, and the misperception that everyone has about loyalty=points program, I believe Ellen's is the right book to set you on the right path

The authors are clearly experts on the design and structure of law firm web sites. They carefully lay out the criteria that they use and then guide the reader through numerous examples.

While not inexpensive, this book is worth every penny (all 250,000 of them!). It makes a great gift for that tough-to-please lawyer on your list.

I am already looking forward to the 2001 edition.

These two have been around the 'net and the law for years and really know their stuff. This book is very expensive, but if you're in the business of law firm web site development, at a law firm looking to develop a site, or simply interested in the confluence of law and the Internet, you must make this investment.

While the ranking of existing law firm sites is useful, of particular interest is the abundant advice on what to do, or not to do, to make your site interesting, easy to navigate and compelling enough to draw repeat visitors.

Derek Galon has written The Savvy Way to Successful Website Promotion for small business owners who are looking for some effective ways to better promote themselves online through their own Websites. This book offers plenty of concise information on how they can get this accomplished.

This book features plenty of marketing and promoting tips, including finding a good ISP, advice on coming up with domain names, basic Website design considerations that will make Websites easy to find and display, special programming features that will attract attention, and developing Website content that will help online business people produce sales. A helpful glossary of Web terms is included at the back of the book.

Readers will find particularly helpful the concise instruction on programming. They will learn about linking, embedding keywords into their Web pages, and using banners. Readers will also learn about using mail lists and taking advantage of newsgroups. The tips and tricks outlined in the book are cute, clever, and will actually work. I chuckled when I read about embedding search engine key words by blending them into Web page backgrounds!

The author's emphasis placed upon using search engines is well-founded. This is a major step in drawing visitors to Websites. The brief overview of major search engines like AltaVista, Infoseek, HotBot, Excite, Lycos, and MSN will help readers learn the skills and strategies involved in preparing their Websites for submission. The process will be rewarding once traffic starts coming their way!

Written for the average business owner creating a Website or updating an existing one, this book will help them attain a good business image before the online community. It's written in a brief, concise manner for quick reading and implementation. It will help readers to start doing business online. Ideal for beginners!

I saw all the comments here, but believe that this book shows all techniques available to a lone webmaster. All these techniques (as far as I know) are used by Web promotion services, charging big bucks. Thanks to the author I was able to do all that job myself, and now I really see the results. So, thumbs up! I don't care if there is a spelling error or not. Contents matters to me - and it is there. I would say that on top of all standard techniques described (yes, some of them are already known from various computer-related papers), there is several valuable and little known recommendations. I simply use them, and my site gets better. Isn't it enough? For me - it is just what I was looking for... Have problem getting visibility on-line? This may be your solution... It was mine. I recommend it. (PS. I only wish I had this book before I did the setup of my Web site. Didn't know beginnings are that important)

I have so enjoyed reading the book. I can't seem to put it down. The information is clear and to the point. Much more than I expected. I also like the author's personality in the book. Thanks for taking the time to think about the little guys.

This book is a product of the Internet boom / bubble and not all of these seb businesses have survived. However, a surprising number have. Some were sold while others evolved one way or the other. It is quite an interesting to read about how these businesses viewed their markets at the height of the boom and then look at how things are today.

I think the book has a couple of good points to make. These sites were not funded by huge amounts of venture capital. They are all small sites that have done well for people who had a specific expertise, who thought small in a tightly focused way, and who used the web to broaden their reach to a proven client base.

There are thousands of successful sites just like these and this type of thing can be done thousands of more times by intelligent business people. My advice, however, is that unless you really KNOW what your plan and goals are, don't spend your hard earned cash until you are certain you have minimized your uncertainties. Of course, to be an entrepreneur is to have more risk than regular folks are willing to take on. But spend more time getting ready and learning your business rather than recklessly diving in head first to see how deep the pond is. If you don't you could end up spending a lot of money on a website that will be nothing but a drain on your precious cash and time.

There are a lot of good e-commerce books all of which are well intentioned, but few of which really inspire. Then there's "StrikingItRich.com".

Because it only has real world examples, prepare yourself to be completely motivated, inspired and downright dizzy with excitement. Jaclyn Easton doesn't tell you how to be successful, she proves it by introducing you to people just like yourself, who, with as little as $30 started websites now worth millions.

The book focuses on all types of sites, including B2B and subscription sites (those which charge a monthly entrance fee) in addition to consumer retailing and content ventures.

What I found most rewarding is how different each story is. This could have been the same tale told 23 different ways. These profiles are as different as can be, each with a fresh perspective that practically insures that your web business can be one of the ones striking it rich too.

While most people who reviewed this book gave it 5-stars there are couple who rate it less. I can tell you as someone who has read "StrikingItRich.com" 3 times and bought 7 more copies for business associates that these "bad reviewers" could not have read this book.

Citing some of these sites as not successful? Nuts! Easton gives us all the revenue numbers. These are not "home spun efforts" as one of these commentors below wrote, but bona fide business with anywhere from 1-100 employees.

If you're not serious about making money online don't read this book. If you are, "StrikingItRich.com" will become your bible. Better yet it will insure your success and inspire you as you read these stories of folks just like you and I making it big.

As Mr. Battenfeld has chosen to neglect, the text is meant as a hands-on guide, not an in-depth study in web site usability. In testing web site accessibility in my own endeavors, I found this book informative, enlightening, and straightforward as it was meant to present. Hands-on references are targeting those who not only are employed in the field, but also who need an overview of potential risks and benefits in testing procedures. This book surfaced the obvious that most theoretical texts dismiss, like buy-in, scripts, disclaimers, etc. - vital aspects that are often not discussed or mentioned in less practical application books. I would like to thank the authors for providing the general public, with a practical reference we can consult as we conduct our own testing procedures. A definite recommendation for new reference material. As I am not a library specialist, but work as a web programmer, educator, and proponent of universal web design, this text was extremely helpful and practical.

Lots of good ideas to follow up on but it is now so far out of date its usefulness is dramatically reduced. Many of the web sites it discusses don't exist anymore, others now charge for services the author states are free. Indeed, the author's own web site, which he promises will provide updates, no longer exists. Given how out of date it is, the book should be sold at half the list price. I feel ripped off.

I still tell everyone I know to read this, except my clients--I want them to hire me instead of using it themselves. True, some of the links no longer work, but there is at least one great idea on almost every page of this book, any one of which could make the book pay for itself a hundred times over.

This book is full of practical advice for businesses who are new to the internet.The author has obviously had considerable experience of helping to establish web sites.If you only want one book about internet marketing , this is the one I would recommend.my only reservation about this book is that it is two years old and some of the web sites mentioned in it no longer exist.