economics-textbook


Related Subjects: economics-schools
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Book reviews for "economics-textbook" sorted by average review score:

Exploring Marketing Research
Published in Textbook Binding by South-Western College Pub (24 September, 1999)
Author: William G. Zikmund
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Excellent General Marketing Research Text
I am an MBA/Graduate Marketing Research adjunct professor at Lindenwood University in St. Louis, MO and I am currently using this text for my class. The students find it very accessible, even for non-researchers, and easy to read. I find that it flows very well and makes good use of real-world examples. The only criticism is that there could be even more real-world cases and examples and some interactive projects that could better allow students to have a more hands-on learning experience. This text is very good overall, but I am needing to supplement the class with some outside real-world projects.


The Future of the Automobile: The Report of Mit's International Automobile Program
Published in Textbook Binding by MIT Press (September, 1984)
Author: Alan Altshuler
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Thoroughly informative
When the average person thinks of the automobile industry, thefollowing names like Ford, General Motors, Chrysler, Honda, Toyota,Saab, etc. are likely to leap to mind. But what MIT's report points out is that the modern automobile industry is not represented just by these finished-product assemblers, but by suppliers and component craftsmen that constitute an extremely complex web that make up "the automobile industry." But the complexity of the automobile industry rests not only on the composition of the industry itself, but also the international environment within which the industry must operate. Domestic auto industries hold a special position in most countries in that most governments see the very existence of domestic auto producers as a good unto itself. For example, if a Japanese producer can engineer and produce a better widget, chances are that that producer will be able to market that product domestically and internationally with great success if widgets are not seen as a major threat to an important industry of another nation. But with automobiles (as was the case for Japanese producers in the early 1970's), the prospects for successful international competition is not so clear-cut. Automobile producers are therefore constrained not only by the forces of the market and competitors, but also by domestic and foreign governments that take a special interest in the success or failure of their firms.


Glencoe Medical Insurance, Student Textbook
Published in Paperback by McGraw-Hill Science/Engineering/Math (15 November, 2000)
Authors: Nenna L Bayes, Cindy Keller, and Joanne Valerius
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Informative!!
In-depth coverage and breakdown the medical insurance industry; private insurance, government insurance and group insurance. Explanations of why and how the process has evolved to what it is today. Discusses HIPAA (Health Insurance Portability and Accountability Act). Complete instructions for the HCFA and UB-92 claim forms as well as paper claims. Explanation of the coding process, not to in-depth about the codes themselves. Each chapter followed up with summary, key terms and review questions. Hope this review was helpful!!


Globalization and the City
Published in Textbook Binding by Prentice Hall (30 March, 1999)
Authors: John Rennie Short and Yeong-Hyun Kim
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Beyond Classroom Textbook
I came into contact with this book in a graduate level class "Globalization of World Cities." I have read numerous books and text on the subject matter, and this book is far the best I have ever come into contact with.

This book is very concise, covers many of the aspects of globalization, and is written for the public (lacks the standard jargon in other books). This book is a very fair analysis of the phenomenon that is globalization, and does not linger on the economical aspect. I must say though, that it does not cover the environmental effects of globalization, and those who are most interested in that phenomenon will be let down by the text.


High-Mix Low-Volume Manufacturing
Published in Textbook Binding by Prentice Hall PTR (06 March, 1997)
Author: R. Michael Mahoney
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Comprehensive view of manufacturing, concepts and techniques
Mahoney's book can be considered an excellent reference work for individuals in the field of manufacturing literature. It contains information on almost every manufacturing concept or idea presented in the last 50 years.

The author, R. Michael Mahoney's, years of experience and training as an engineer are evident throughout the work. The book is written in a straightforward style. Material is presented matter-of-factly. Many explanations are provided in the form of over a hundred charts, graphs, tables, Venn diagrams, and mathematical equations.

"High-Mix, Low-Volume Manufacturing" is not a casual read. It is meant to be analyzed and studied in order to gain the insights described within the text. Mahoney details concepts and ideas in order to help the reader understand the techniques and tools needed to successfully operate in a high-mix, low-volume manufacturing operation. The best approach to the work is to read it in stages. This allows the reader to fully grasp and understand the topics discussed prior to reading to another section. The work is well positioned as a reference book


A History of Japanese Economic Thought (Routledge History of Economic Thought)
Published in Textbook Binding by Routledge (November, 1991)
Author: Tessa Morris-Suzuki
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A solid, scholarly examination of Japanese economic thought
Morris-Suzuki has written a work which is comprehensive, particularly in terms of Meiji era Japanese economic thought, when it was still emerging from its feudal roots and becoming mixed with the more academic Western thinking of that time. Not enough attention is given to the influences of the protectionist thinkers, like Henry Charles Carey and - particularly - Friedrich List, but the fact remains that her research shows she knows the literature and her conclusions are sound. Frankly, we need more books like this one if we are to ever come to terms with the Japanese economic challenge


Human Milk in the Modern World: Psychosocial, Nutritional, and Economic Significance (Oxford Medical Publications)
Published in Textbook Binding by Oxford Univ Pr (June, 1978)
Authors: Derrick Brian Jelliffe and E. F. Patrice Jelliffe
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oldie but goodie
The research in this book is solid, and it was an excellent resource for my purposes. My edition dates from the mid seventies, but the tables and charts as well as sociological observations are still relevant today.


Information Management: Organization, Management and Control of Computer Processing
Published in Textbook Binding by Prentice Hall PTR (28 October, 1992)
Authors: Donna A Hussain, Khateeb M. Hussain, and Donna S. Hussain
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Gems among the archaic - worth reading
By computer book standards this text, first published in 1992, is ancient. Indeed, some of the information and methods are outdated to the point of being quaint; however, parts of this book are not only relevant today, but the information imparted is hard to find elsewhere. Reasons why parts of this book are still valid and important today include:

- Part Two, Control of Processing, contains highly useful techniques. In the chapter on quality control the discussion of how quality control relates to data collection, preparation and processing - and the controls - are invaluable. The techniques for validation are as useful to operational support staff as they are to QA staff, and are rarely discussed in current literature. The entire chapter devoted to performance evaluation and auditing is another part of this book that is applicable to modern, web-enabled systems. Applying the approach and techniques to contemporary systems would significantly improve reliability, availability and support objectives.

- Part 3, Management of Processing, is filled with useful techniques for scheduling batch processes (highly important in modern environments that employ data warehouses and data marts), system maintenance, and budgeting. In addition, the chapter on managing resistance to change contains insightful information and advice in that thorny area.

There are gems scattered in other sections of this book that will provide you with ideas that have stood the test of time. I found useful information in the chapters on computer personnel and oversight of computing. While some of the material does not work in a modern environment, these chapters are interlaced with material that does. If you're involved in reorganizing IT you'll find good ideas. Another chapter that is out of date, but has some useful information, is Chapter 8, Privacy and Security. The methods are outdated, but the concepts are still valid and clearly presented.

Overall, this book contains a lot of information that is either erroneous by today's standards (the use of Halon, for example), but a wealth of techniques that are quickly becoming a lost art. It's worth purchasing and mining for the gems.


International Marketing Strategy (2nd Edition)
Published in Textbook Binding by Prentice Hall PTR (01 May, 1995)
Author: Frank Bradley
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Solid Textbook
This book is a solid work of well researched theory by one of the leading marketing thinkers in Ireland. Given the export led focus of the Irish economy and the success of the economy in the last ten years there is probably no-one better positioned than Bradley to identify the factors salient to the success or failure of international marketing stragegies in the real world. Ideally this book should be used in conjunction with case study material to illustrate the issues. Taken on it's own it may appear to be a little weighty and it could be perceived as a daunting read. However, it remains for me a valuable reference work


International Monetary Theory and Policy
Published in Textbook Binding by McGraw Hill Text (May, 1978)
Author: Miltiades. Chacholiades
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the book is excellent in pure theory
I graduated my college in feb.1988 majored in int'l trade. Now I engage in start-up company of computer. Nowadays I need several information in global society. But I has peace in this chaos world by virtue of this substract book by prof. Chacholiades. I am sorry that it is out of print. For the book in my shelf is worn out.


Related Subjects: economics-schools
More Pages: economics-textbook Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250 251 252 253 254 255 256 257 258 259 260 261 262 263 264 265 266 267 268 269 270 271 272 273 274 275 276 277 278 279 280 281 282 283 284 285 286 287 288 289 290 291 292 293 294 295 296 297 298 299 300 301 302 303 304 305 306 307 308 309 310 311 312 313 314 315 316 317 318 319 320 321 322 323 324 325 326 327 328 329 330 331 332 333 334 335 336 337 338 339 340 341 342 343 344 345 346 347 348 349 350 351 352 353 354 355 356 357 358 359 360 361 362 363 364 365 366 367 368 369 370 371 372 373 374 375 376 377 378 379 380 381 382 383 384 385 386 387 388 389 390 391 392 393 394 395 396 397 398 399 400 401 402 403 404 405 406 407 408 409 410 411 412 413 414 415 416 417 418 419 420 421 422 423 424 425 426 427 428 429 430 431 432 433 434 435 436 437 438 439 440 441 442 443 444 445 446 447 448 449 450 451 452 453 454 455 456 457 458 459 460 461 462 463 464 465