economics-software
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A great way to learn!
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A "must-read" reference for financing your business.Drs. Brown and Gutterman describe the many funding sources available including: your own funds, family, friends, banks, equipment lessors, government agencies, angels, venture capitalists and, ultimately, the public markets. This book walks you carefully and comprehensively through the process of how to access each of these options.
Of immense value are appendices which include a sample business plan, term sheet, due diligence request and other important documents, forms and checklists along with extensive lists of both venture capital funding sources and bank funding sources. A CD-ROM containing all appendices is packaged with the book, allowing readers to easily personalize these forms and documents.
"2000 Financing Business Start-Ups" helps you avoid the pitfalls that many companies make in their early days which end up limiting their going public in the future. Throughout the text are compelling vignettes by CEOs, CFOs, venture capitalists and others who share their experiences about financing start-ups. In addition to the expert guidance from the authors, these stories amplify the main points of the chapters and add an authentic and personable quality to the content.
Thankfully, and as happens on only rare occasions with business and finance books, the writing is wonderfully clear and easy-to-follow. Drs. Brown and Gutterman use down-to-earth language and address this complex topic with ease and comfort. This book is a "must-read" and will serve as an important and often-used reference for years to come.

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Fundamental Accounting Principles
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Great Book!Must read for software managers.Worth every penny
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Collectible price: $3.99
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Outstanding resource packed with useful information!
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Effective techniques and easy readingAlthough the tone is light, the techniques are solid. I like the way the author strips away non-essential tasks and focuses on what is essential to successfully managing a project. He starts with visualizing the goal, which is an exercising in defining project objectives, and introduces a key concept that will be used through the book: Probability of Success Indicator (PSI). These indicators are checkpoints for ensuring that all critical success factors are satisfied and are closely tied to risk management. I especially like the common sense way projects are approached - develop a checklist, emphasize leadership and teamwork, carefully plan and manage expectations and communicate. These are the essence of project management, regardless of whether you are using the U.S. standard set forth in the PMBOK or the UK PRINCE2 approach. In fact, all of the techniques, including the 10-step methodology given in the book, will work with both the PMBOK and PRINCE2 approaches.
Chapters I especially liked covered assessing project plans, issue resolution and how to shorten projects using accelerated analysis and design. I found some of the appendices valuable as well, especially Appendix 1 (ISO 9000 Estimating Procedure) and Appendix 2 (Structured Project Management, which summarizes the 10-step approach. If you use MS Project (which I do not), Appendix 6, Learning Microsoft Project 2000, may be useful.
The only shortcoming is the lack of earned value as a project control tool, but for small projects this isn't a major issue. Overall this is an excellent book for new project managers for software development projects and it is also full of tips and techniques that an experienced project manager will appreciate.

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Specialized collection of papers for specialized audienceThere are five topic areas, each with two or more papers:
(1) Benefits Realization, which addresses how to assess and quantify IT investment benefits. This topic area will be of interest to program management offices, governance committees, CIOs and anyone who is trying to develop a portfolio-based approach to IT investments that shows a clear ROI.
(2) Evaluation and Research Methods. This is an extension of the previous topic area, and focuses on after-the-fact evaluation of investment decisions.
(3) Alternatives to Traditional Evaluation, which is one of the more interesting topic areas. Each of the four papers are excellent, although I'd been exposed to the mechanics of each of the approaches from previous works.
(4) Evaluation of New Technologies. This topic area's three papers are each worth reading. My favorite was by Murphy and Simon, titled "Using Cost Benefit Analysis for Enterprise Resource Planning Project Evaluation: A Case for Including Intangibles". What made this paper a favorite is the fact that cost-benefit analysis is a questionable technique for defining IS benefit because intangibles are difficult to quantify. The authors tackle this problem and give what appears to be a workable solution.
(5) Evaluation Through Balanced Scorecard. I'll confess that this topic area is why I bought the book in the first place. I wasn't disappointed and felt that the five papers in this topic area justified, in my opinion, the cost of the book.
This isn't a book for the casual reader, nor does it give an end-to-end approach for evaluating IT investments and methods. If you're seeking that kind of book I recommend and of Dan Remenyi's books, especially "The Effective Measurement and Management of IT Costs and Benefits". However, if you are a consultant that works in any of the topic areas you'll find the material within to be thought provoking and informative.


Perfect for small businessPlus the templates really are as flexible and easy to use as they promote.


Wonderful, concise account of complex issues
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From the AuthorWe hope you enjoy this book, and find the tips useful for your Internet marketing endeavors.
Sincerely,
John Nobrega Co-Author and President of Raydiate, Inc.