economics-software
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Essential and up-to-date reading on e-commerce
First Rate!
E-commerce
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The Author Knows His Stuff
A Pre Sales Consultant Bible!Anyone who is honest with the person in the mirror will see some of their own "demo crimes" when reading this book. Account Executives who read it will come away with a whole new respect of the hurdles faced by the Pre Sales Consultant during a demo.
This book should be read by each new Pre Sales Consultant on their first day!
Your demos are the best, but they can be better
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Great book, every eConsultant must read this.I have helped to create a series of eConsulting Services Companies and advise a number of consulting companies, I only wish this book could have been available sooner!
Staying Ahead of the CompetitionI'm keeping my eyes open for Rick's next book...
Deliver More Than Technology¿Deliver Value.
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Excellent
One of the best books ever written about the workplace.Alas, it probably won't ever happen. Several years ago, the large (Fortune 20) company I worked for brought in Timothy Lister to present the book and the ideas in it to management prior to the start of a major software project. Lister did an excellent job presenting his and DeMarco's philosophy. The managers nodded sagely and showed every sign of comprehending and accepting the concepts contained in the book. Then Lister left, the project started, and the managers immediately reverted to the old style: setting unrealistic deadlines, pressuring employees to deliver more and more in less and less time, and in general following every tired old management strategy that almost always leads to a failed project -- as indeed, it did in this case.
So read this book, learn from it, and enjoy it (it's an easy, entertaining read) -- even if your managers are too stupid to profit from it.
Total Agreement, Except on One Crucial Point
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Leadership, Simulations and More¿.In fact, Clark's leadership model was studied and utilized by a number of my students in a team-based class. Using Clark's book, they were able to apply the concepts of balancing Power, Ideas and Tension successfully to accomplish work. Just as Clark described.
The story Clark tells is fun to read, interesting and educational. I strongly recommend it to all my students...and they love it. My instructional technology students all relate to interactive computer environments from PS2s to Xbox to Riven to SimCity and Roller Coaster Tycoon and they see no other alternative to what Clark describes in terms of how they want to learn in the future (and now for that matter). My students also appreciate the insight into the development process of a major learning initiative. The story of the success and failure of bringing the product to market.
I completely enjoyed this book because it adeptly foretells the future of learning and where academics and corporate training folks need to go. If you are involved with designing or managing learning within any type of environment, you need to read this book.
Welcome to the Future of Training and LearningHow they "did it" is a fascinating tale of creative genius at work, which by itself, would make this book extremely interesting. This tale is similar to the story told by those who discovered the "double helix" of DNA fame. But, they go beyond that.
This is a book that moves the field of "simulations" into the orbit of intense relevance for "learning" with applications to business problems and their solutions.
Don't let the hilarious and high level of humor detract you from the seriousness of the subject and the practical applications to business and learning.
David L. Hanson, Ph.D.
Consulting Psychologist
A Systematic View of LeadershipMy experience with this group was horrendous. We argued bitterly, produced low quality work, and interacted as a team as well as a bunch of five-year-old children playing their first game of AYSO soccer. Fortunately, after seeing a presentation on Virtual Leader during one of the classes, I was able to obtain a draft copy of Mr. Aldrich's book from my professor.
After reading the chapters on "What Would a Leadership Situation Look Like?", "Uncovering the Essence of Leadership", and "The Lure of Linear Content", our group not only began working better together, but we were also producing top-rate work. Our meetings were shorter and more productive, and even though interpersonal differences still existed, we were able to work around them toward our common goal - a sound response to the RFP and a cohesive, outstanding presentation of which we were all very proud.
Why the change? Very simply - Mr. Aldrich synthesized the voluminous materials on leadership into a "Systems Framework for Leadership." In his framework, Aldrich defines leadership as "getting a group of people to complete the right work." Unlike most leadership models which are very specific and try to teach certain skills, this model focuses on the work, not the individual. In addition, Aldrich identifies three forces, which, when used in the correct combination, lead to producing the right work. These three forces include gaining power, generating ideas, and moderating tension.
All of these forces are necessary. One cannot compensate for a lack in one by placing more emphasis on one or both of the others. In addition, each force is also a skill, which contains a subset of additional skills. For example, power skills include negotiating, writing, and communicating. Therefore, to be an effective leader, one must exercise each of these three forces and its corresponding subset of skills in the right amount, in the right combination, and in the right way to produce the right work. Too much of any one force diminishes rather that enhances leadership ability and the output of work.
In closing, this insight was helpful to me as I worked with the team to accomplish our goals. In addition, I have not only benefited from Mr. Aldrich's book during this time, but I have also grown tremendously by applying this framework of leadership in both my personal and professional experiences.

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Practical book
Excellent, yet succinctWhat I like about this book is that the author effectively acknowledges the shortcomings of traditional project management and does not harp on its dogma. The material on adaptive project management offers a way out for those projects where the method of implementation is so unknown that traditional full-court project management practices will only hurt and not help. Much of the information on adaptive and extreme project management is similar to the "extreme programming" methodology, but specifically targeted towards a project manager.
I think this book is an excellent purchase. It is well written and succinct (unlike the 1000 pages of bullet-points from a competing author). Other reasons to purchase the book are its reasonable price and the fact that you get a trial version of Microsoft Project 2002 with it.
I wish the author had gone into greater depth about earned value. I have found earned value difficult to do without good support from the project management tool (calculating BCWS for example is tedious to do by hand); every time I tried to do earned value for a real project using MP98 or MP2000 the tool has crashed on me.
In summary I believe that this is an excellent book, and should be read by every project manager.
The third edition is excellentTo me the value of the third edition lies in Robert Wysocki's recognition of projects where either the goal is clear but the methods aren't, or where even the goal is unclear. These types of projects seem to predominate in IT. This book is worth purchasing for the insight that the authors bring into the non-traditional non-textbook real-life projects.
The prose is clearly written and reads very tightly. Contrast this to the random collection of thoughts in Kerzner's book. This book is written for the practitioner, though someone taking a college course in project management would also benefit.
Excellent book, at an excellent price. You can't go wrong.

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Great combination of project management and tools trainingThis is years of experience in project management and the use of Microsoft Project that's built into one easy to use book. You can either read it end to end or use it as a reference book. Either way, it's great value for money.
Dynamic Scheduling
Project ManagerThanks for a superb job on your Dynamic Scheduling book and the accompanying CD, which I make use of as well. I have been managing projects at fortune 500 companies for nearly a decade. I have read many books, I have taught and I've done some writing of my own and with out question, your book is the best I have ever read. It is obviously written from the perspective of someone who knows project management as well as Microsoft Project. Often there a slight disconnect between instructors and authors and those of us in the real-world of project management, Dynamic Scheduling shows that you have your foot firmly planted in both worlds. Some people consider me a Microsoft Project expert, but I have stolen so much useful information from your book that I probably should be paying you royalties. Thanks again and I will be on the lookout for your next book.

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Very goodI strongly recommend reading to people that already know PM. Its not a basic book in PM.
1 of the best for IT projects
Different approach-addressing multiple projects and risk
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good topical crm coveragePerhaps the best feature of this book is the great CRM business ideas that it features. It gets the reader thinking "maybe I should start a company and use some of these business ideas". Case in point: read the PRM and verticals chapter. Good for people looking to start their own CRM consultancy.
When was the last time...you?Whether you're the CEO of a company concerned about customer loyalty/profitability, a project leader charged with selecting and imlementing a CRM initiative, or a consultant within the CRM industry, this book is for you.
The biggest challenge the Business/CRM world faces today is understanding the delineation between CRM as a business strategy, and CRM as an enabling technology. No easy task! But Paul Greenberg clarifies this with incredible ease.
The author also, with zero techno-geek language, provides significant insights into areas of CRM such as: What IS CRM/What is it NOT?,Why your company needs CRM!!, ECRM versus CRM(a topic in the business world that seems to be strewn with much confusion), Who the real CRM players are....and why they are REAL, and What roles the internet and wireless applications are playing today, and in the future, and much, much more.
So if you're looking to become "CRM literate", or want to add to your CRM knowledge base, and want to actually have fun doing it-Paul's book is interspersed with humorous tidbits- GO BUY THIS BOOK!!
Very Good Reading - even for small business crm interest
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A fun and interesting read with great stories
More a storybook than guidence manualIf you want to find out some interesting facts about the big MS and pick up a few tips along the way then go ahead and pick up this GREAT book!
"The Microsoft Edge-Insider Strategies for Building Success"
This book is not one of his most technical bits-and-bytes ones; his audience would I think be more management level, and he makes a good case for outsourcing. However, he provides some good models for shopping cart implementations and client-server application decisions, and I found his comparative descriptions of web software and database interfaces the clearest I have ever read (especially with the caveats concerning their varying suitability to heterogeneous environments). And his tables, appendices, and references alone make the book a valuable resource - from e-commerce companies and providers and conferences right down to a listing of some standard EDI transaction codes.
Useful, highly informative, and very readable.