Market-share

Here's a book that should be on the desk of every person in marketing or advertising any place on the globe. Ms. Moses has penned a fascinating first-person account, describing the burgeoning teen market. The future for all multinationals will be trying to market into the Third World's teen market. Elissa Moses shows you how.

teenagers need to read this to find out just how stupid they are. we all go through this moronic period in life, when market forces prey on our immature and unsuspecting minds. it usually starts at 15, but for some it finishes at 30. we are preyed upon by a constant bombardment of commercials which subliminally discourage us from investing in our future. MTV warps our brains and we forgo our savings on overvalued and hyped up trinkets that help us conform to nonconformity. we end up with racks of CDs and a cuboard full of designer shoes, but no downpayment for our apartment when we realize that life is serious. there aught to be a law against this!

I highly recommend this book. Not only is it great "read for ten minutes before bed" type reading, but also has really helped me and inspired me through various times and trials. Unlike many daily devotionals, Swindoll manages to keep his writing extremely personal, whether broaching lighter topics or heavy doctrinal issues. After reading the book, I not only feel as though I have keener insight on different topics, but I feel like I've gotten to know someone as well.

If you think your product is immune to counterfeit, think again and read this book. It provides practical steps you can use to protect against this dangerous international problem.

It is very insightful and thoughtfully written.

Art Weinstein delivers a powerful and insightful detailed plan for defining your target market. It is complex and well researched, yet simple to understand. He is able to use terminology familiar to marketing and business professionals, yet at the same time introduce amateurs to the marketing industry. He employs unique and creative methods to keep the reader's interest such as:

- Real world case studies (both success stories and failures) - Hilariously funny, yet relevant cartoon clips - Inspirational and motivational quotes from business leaders & well-known philosophers

Technologically up-to-date and very practical: This book is absolutely a must read for today's business professionals and scholars alike!!!

Alexander and Lyons have outlined a strategy for service organizations to shift (their) historical models of selling that will place any organzation ahead of customer demand and expectations. An awesome transformation will take place for the company that applies "the Knowledge-based" blueprints to actually create demand and stop the wasteful "reactionary sales methods" that are most common today. Great Resource!

Wonderful source of "who's the best" information. Lists leading brands of a large variety of items. Arranged by SIC code. Very concise with some charts.

A. David Silver has written many business books -- and most present his formulaic approach to evaluating (or starting) companies that have a proprietary advantage in the market place.

If you are going to start a company, or if you are going to invest in a company... you must get one of his books on this subject. This book provides a summary of that formula, and then applies that to stocks in existance at the time of its publication.

You couldn't ask for a better way to learn his method. About 1 year after I had read the book and talked about it to a friend, we went back and saw that his selections had done quite well.

Whether this is a great stock selection method remains to be objectively tested. But I believe his method of analyzing a company based on proprietary hold on a market... to be sound.

In general: buy anything by this author. I do.

John Dunbar

Swords Into Market Shares: Technology, Economics, And Security In The New Russia is an invaluable and authoritative examination of the problems Russia is experiencing as it tries to transform from an economic system of centrally controlled economic despotism to one of private enterprise based, technologically impacted system of production, distribution, and consumption. This transformation has resulted in catastrophic and often unintended consequences. Glenn Schweitzer surveys the different visions of prosperity held by Russian entrepreneurs, technologists, and government officials, Russia's economy and its research and development infrastructure, and the impact of the Soviet Legacy that continues to complicate and impede Russian economic and financial recovery. Swords Into Market Shares is highly instructive and recommended reading for students of contemporary Russian society, economic conditions, and international relations.

Security Transformation is an excellent book for a manager, "C" officer or other less technical readers. The authors take care to present the issues of digital security in an easy to read, non-jargon laden manner. And for the jargon that is put in the book, there is a glossary at the end to help keep everyone on the same page. This is the book you hand on to executives who just don't understand why security is important. It looks at the effect technology security has upon the ability to secure business and the ability to not be part of a larger problem, such as a Distributed Denial of Service attack. The warnings are real, but are not played for sensationalism, cooly explaining what threats are out there and what they mean to "you." I don't think I learned much I hadn't known already, but I did find a nice coherent package to introduce others to the risks, with significantly less amounts of techno-jargon or offputting technical details. A quick read and a good overview.

Mary Pat McCarthy and Stuart Campbell provide just enough technical information to help you understand the electronic security risks your company faces without falling into a complete course in computer programming and Internet data transmission. The authors' most valuable contribution is their structured plan for evaluating your computer system's security and creating security architecture. We [...] direct those who want a more advanced treatment of computer security issues to the book's two appendices, which review some of the same ground in more detail. This book is an important read for CEOs and an essential resource for anyone responsible for corporate security or risk management.

When I read the first chapter, I thought I had picked up a Clancy novel by mistake. The first section says "Are you scared yet?" You better believe it. The good news, though, is you can do something about it, and this book helps you make informed decisions about what to do. Definitely worth the price and more.

The author, Mr. Weinzimer, takes some esoteric subjects and makes them easy to understand and follow. This should be required reading in business schools in this country. This is one of the few books I have read in which a practitioner has had the skill to clearly communicate his thoughts, theories and practices. In the words of the author, "I dig Phi Sig."

Customer-oriented books are very common, and they differ primarily in how compelling the examples are. This book is different. It focuses on creating a communications climate in which everyone in the organization will have a clear perception of the most important areas for serving customers and what must be done to improve in those areas.

The biggest strength of the book is in the how-to areas of surveys and workshops you can use to understand what employees see now, what the market and competitive circumstances are, and how to create and implement improved methods. These are covered with detailed templates that you can easily customize to match your own circumstances.

The book itself is organized into three subjects: Preparing the workforce; perceiving your marketplace; and providing superior value. This is an important ordering. Many people start with perceiving the marketplace, then find ways to provide superior value, then work on preparing the workforce. By going in this order, the organization will achieve more and better insights, speed the process, and vastly improve implementation.

Some of the individual chapters are very worthwhile on their own. I especially liked chapter 3 on introducing change.

I also endorse the idea of repeating the process, as described in chapter 10.

The key weakness of the book comes from the lack of cutting-edge methods for developing improved business models. Those have become critical. This book is more likely to create evolutionary change than breakthrough gains. But in many companies solid evolutionary change would be a big improvement. But don't stop here! Then prepare for the next step of becoming an innovation leader!

Be sure to expand your ability to imagine and innovate as your primary function! Be sure to overcome the communications stall that bedevils so many organizations to help you do this.

There are many "how-to" business texts, nowadays. Often they are theory. This one is written by an expert with hands-on experience.