Market-research

data and information should be updated as the world has advanced so much due to improvement of technology and information

This is being taken as the main text book at LSE. it is very concise and very helpful for marketing reseeracvh. The book has a strong British bias and probably can only let a person down on this quarter

It is tempting to compare this dictionary with the Dictionary of Physics (Oxford Paperback Reference, ISBN 0-19-280013-1). They are both coming from an established British publishing house, both are paperbacks, both the same size, both updated in the same year (2000), and, curiously, they have both been prepared by Market House Books, Ltd.

Jumping to the conclusion that we are talking about variations of the same book would have been erroneous, though. A quick glance at the inside reveals the differences. Although the difference in the nominal number of terms defined is not that great (4500 for Penguin vs. 3500 - sometimes claimed even 4000 - for Oxford), the subjective feeling is that Penguin knows a lot more terms. Oxford, on the other hand, also contains short biographies of selected scientists, articles on each of the 109 chemical elements, some dozen two-page feature articles on selected topics like Big Bang, Free Electron Theory etc, and about just as many chronologies of selected areas of physics. Also, the definition of terms are on average longer in the Oxford dictionary - the definition of "orbital" is, for instance, two whole pages long, "death of a star" takes up one and a half page, etc. The illustrations in Penguin vastly outnumber those in Oxford, but I found those latter more informative. Both delve into technology as well, especially semiconductor technology, and, for my opinion, spend (or waste) too much space on computer science technology. Do we really need CPU, RAM, CD-ROM, DAT etc. defined in a Physics dictionary?

Which one is more useful? As a non-native speaker, it is likely that I use it differently than a native speaker would, so your mileage may vary. I've been educated in physics in my native language, and I think in it when I think physics. When I have to write in English, I occasionally encounter a term which I am not quite sure whether I know the correct English expression, although it is lurking somewhere in the back of my head. So it's a time to check it in the dictionary. It is likely that I will already find it in Penguin, and not find it in Oxford. In the latter case, I have to look for a broader term to find it. Searching through Oxford is therefore somewhat more time-consuming. However, the process is reversed when I don't already know in advance the term I want to check, but I do know the broader term, then Oxford comes in more handy. So, in a way, I find the two dictionaries complementary.

I am new to the market and social research scene. I have been through a few books on the topic in order to speed up my learning, I found that a lot of them where either to vague or to in-depth.

I found that McGivern's book was one of the better ones around. The main reason was that it is up to date with the new technologies being used in Market Research as well as giving me a broad understanding of the business

As a student of Dr. George's, I know about the many years of work that Dr. George has put into this piece of economic literature. I believe that, as a result of those years of labor this book provides sufficent evidence of this. This book is a must read for anyone who is interested in consumer choice, or economics in general, as it provides a new view of our preferences.

There's some very valuable information in this book for those who market to the senior (55+) audience. Dozens of examples of advertisements geared towards seniors help to illustrate Mr. Lewis' points.

However, the organization of this book leaves something to be desired. It jumps from topic to topic, and points are repeated (often verbatim) throughout the book as if the author simply forgot he had already addressed that topic.

But I did walk away from this book with plenty of ideas I'll put into practice. If you do any direct marketing to seniors, you'll surely get at least a few new ideas from Silver Linings.

I read this book in my first year of graduate study in Economics in a course on Industrial Organization. I highly recommend this book. It is NOT a text book, it does not go over the state of the art in I.O., it is Sutton's theory about market structure and concentration as shaped by ENDOgenous barriers to entry. This book is completely self contained but it carries over the line of research that Sutton started years ago with Sunk Costs and Market Structure in which he studied the role of Exogenous barriers to entry.

As with his previous book, I like it because it explains market structure using OBSERVABLE variables, because it tests the theory both via case study and via econometric methods and because it is full of innovative ideas. The way in which Sutton tackles the problem of multiplicity of Nash equilibria, what he calls "the bound approach", is still making me think one year later.

I purchased this book (7th, ISBN=*405) as my first book on Marketing Research. However, this book is very disappointing; multivariable analysis sections are superficial in treatment. In particular, the authors avoid math treatment once basic statistics sections are over. I don't understand the techniques described in those multivariable analysis sections based on whatfs written in this book; I already have the understandings in some of the topics discussed in the book, so I know what I am talking about partly. Also the rest of non-statistical sections are very boring to read, and examples are in some cases not easy to relate to the material in the context directly. What makes me most bored might be authors explaining trivial things like "Hospital is the place to go when you get sick....g (Analogy) Considering the quality of this book in terms of depth, this book is way overpriced. I recommend the following books instead: Business Research Methods by Zikmund (much clear presentation on methodologies), and Probability and Statistics by DeGroot (one of the best in these subjects) for non-multivariable sections, and for multivariable sections, Applied Multivariate Statistical Analysis by Wichern and Johnson (for math taste), and Multivariate Data Analysis by Anderson, et al (for non-math taste). Also recommended is Data Mining Practical Machine Learning Tools and Techniques with Java Implementations by Witten and Frank (for Data Mining programming). P.S. this 7th ISBN=*405 does not include CDROM.

This book is a collection of marketing research techniques described at lenght. Serves well as a reference to what happens (conceptually) in each technique. It does not serve as a teaching guide, since there is very little description of the actual procedures involved in performing the techniques. Additionally, almost no information on the actual statistics behind each technique.

Considering that this book was written by the King of Marketing Research and Brand Management, Prof. David Aaker, I had expected more in a graduate-level textbook. However, the examples are simplistic, cases are weak, and the section on statistical methods and analysis would be better omitted in favor of a statistics-specific textbook.

As a market analyst for an oil company, I spend considerable effort in trying to find new ways and theories to "decode" the markets and overcome uncertainty. I had hoped Mr. Peters book would offer a model of analysis to test and hopefully use.

Unfortunately, the deeper you get into the "meet and potatoes" of this text, the more disappointing it gets. This book offers nothing. Readers less skilled in the subject matter might attribute this to their shortcomings or lesser math skills. Readers well-versed in this subject matter will easily determine that this text is a waste of time...

This book includes a very detailed description of how to apply some chaos theory techniques - primarily R/S analysis - to time series data. With this technique, one can gauge whether a time series is completely random, completely predictive, or a mixture of these.

This book glosses over some conceptual topics such as Efficient Market Theory and the Fractal Market Hypothesis in favor of details to perform a rigorous statistical analysis. These conceptual topics are better covered in Peters' earlier work "Chaos and Order in the Capital Markets".

For the analytically oriented reader, there can be much frustration as equations are often initially presented in sloppy and unusable forms with undefined parameters (hence 4 of 5 stars). However, these are subsequently broken down and presented in a step-by-step manner that will allow most readers to implement his techniques.

Overall, this is an excellent introductory book for the practitioner or economist, not so great for the non-technical reader.

I have found Mr. Peters book excellent. I am no mathematician and still I found it easy to read. I was interested in learning about fractal market analysis and I found what I needed in this book.

If it is possible to predict what any financial market will do way in advance or even an hour from now, this might be the book to get you on your journey of discovering what it is. Predicated on the hypothesis that there are only 13 possible patterns for any financial market to unfold in, within any given time frame, this is both an intrigueing art and science.I myself am a professional stock investor and I was awed by Prechters knowledge. I went so far as to have him and his services be the first affliliate on my site called:momsonlinestocks.com That said, this book is so in depth and intense, it caused me to have to re-read many of the pages several times. Not the easiest read. My only complaint is he gave us "too" much detail!

This is the first place to start, to "understand" wave theory. I ended the book with the eagerness of feeling "Wow, if I can just decipher not all of the Elliot patterns, but just one that is forming that signals a huge market reversal, and if I can do it just one time, all the reading and research will be worth it." DEFINITELY WILL REQUIRE SERIOUS STUDY TO UNDERSTAND! To understand what your options are about what to "do" with your money, buy his other book "Conquor the Crash." Better yet, get them both. Once I read his book, I was hooked on spending my remaining years searching and uncovering all I can about E.W. theory. It's addicting! -) I would love to hear from anyone who has read his book or any of the fascinating Elliot material out there. We should form a club on Elliot Wave theory!

This is the basic "Bible" of Elliott Wave Theory. I found this book when I was checking out www.wavespeak.com and it helped out with all the terminology associated with EWT. If your looking for a proven trading stategy, buy this book and check out Wavespeak.com.

Obviouosly people either love this book (and this concept) or they hate it. I happen to love it and believe that the wave principle answers many questions about market behavior, mass social psychology and even world history. To me, the book does as much in constructing the tapestry of human history as it does in expaining stock market movements.

Anyone expecting to use this book to day-trade and get rich quick is likely to be dissappointed - no one but true experts should be day trading anyway and even many "experts" should probably find other lines of work.

What this book will do is begin to provide an understanding of markets as a function of human nature as well as to provide a very good long term perspective of all of human history. This book provides insight to explain everything from minor stock market corrections to protracted economic depressions to major world wars and even, believe it or not, the dark ages.

Many are critical of Prechter's (obviously wrong) bearish opinion through the 1990s, and rightfully so. On the other hand, if his hypothesis is correct (and I think it is) that we are approaching the end of a bull market that started in 1789, then calling the end of that bull market correctly within even ten years is a spectacular feat. (Yes, I said a bull market that started in "Seventeen Eighty-Nine". Read the book and begin to understand why the USA was born through revolution at the end of the 1700s.)

Let me also point out that Prechter was about the only voice calling for a tremendous bull market starting in 1982. At that time, the mainstream media was pronouncing equities "dead" and you could hardly give away a share of stock free with a bowl of soup. Now that everyone and their brother wants to own stock, of course anyone with a bearish opinion is treated as an outcast.

I think people who have such a low opinion of this book either have minds that are way too closed or, frankly, do not have the ability to understand it. (While I don't think the book is extremely difficult, it is not exactly a first grade reader either.)

Anyone who is in the stock market or considering being in it should consider this book obligatory reading. As unpopular as this viewpoint may be now, we are heading for a very serious bear market and anyone who removes most (or all) of their funds from the stock market will look back ten years from now and be very glad they did.

Prechter's Elliott Wave International has a web site at elliottwave.com which I highly recommend. The site provides additional information which may make a stronger case for the validity and importance of this information than I have here.