Manipulation

I haven't yet finished this book. It started out o.k., much like his earlier books, but after a few chapters he strayed wildly off of the subject (subliminal manipulation) and I've been waiting for him to get back to it. At this point he has talked about politics, the nature of truth, philosophy, language, Aristotelian logic.......all without any support for his opinions. Read his earlier books instead.

Like other reviewers of this book, I am familiar with the work of Cialdini, Aronson, and Pratkanis. I highly reccommend these authors for a good scientific examination of persuasion (and subliminal persuasion).

I come from a psychology (undergrad) and marketing (MBA) background, and I work in marketing. I found Key's discussion of the ads featured in this book to be very informative; I think he is right on with his analysis of many of the ads featured. With all the money that comapnies spend for these ads, it is highly unlikely that the hidden messages are accidential. I enjoyed this book because I have never encountered an attempt to point out and explain the hidden messages in ads.

However, Key should have just left it at the modest claim that advertisers sometimes use hidden messages in ads in an attempt to get people to buy products. Instead, Key goes on to claim that subliminal and archtypical messages are the main factor in all of our purchasing decisions. This is an extremely tenuous argument, and one that he does not back up scientifically except to refer to "numerous studies published", and citing several scattered studies.

I could also do without Key's self-aggrandizing, and his notion that he is out to save the world from the virulent world of big business and government propogandists. The tone of the book is hardly endearing, and Key goes way beyond what a reasonable academic would try to prove from the evidence presented. Key's ramblings on page 196 about the evilness and uselessness of university business education is laughable.

Key also presents no evidence that the subliminal messages are what causes people to buy. As a marketer, this information would be vital to me. Are there studies comparing consumer choice with identiacal ads, only varying the presence or absence of the subliminal images? In my MBA program we were taught sound analysis of marketing plans, not subliminal trickery.

All in all, I enjoyed the book for its analysis of hidden messages in ads. But please look to other psychology, communication, and business scholars for a more scientific analysis of the issues presented.

Eric

this book is really waking up to real reality,how they construct reality thro our mind,or how they control us thro....so if you want to be alive for real it is time to begin before you only will see what they want you to see,if it is not happening now.there is another book called matrix v master work on reality creation etc.books by eldon taylor tells nothing and are verry poor in reality.

The first page I turned to was a section on a positional release for pectoralis minor. She claimed its origin was on ribs 2-4. Hertling & Kessler, McGee, Snell, Grays, Netter, Trevel, Beil, Tortora, 2 different muscle testing books, two different kinesiology books, and personal experience with cadavers say that pectoralis minor originates on ribs 3-5!
This would have been inconsequential except that her reason for treating pec minor was to SPECIFICALLY MOBILIZE THE SECOND RIB. This means she was using pec minor's erroneous attachment as a BASIS for treatment. Upon further review of this book, I have found it is littered with simular errors. With all of the author's training, she doesn't seem to have a grasp on rudementary aspects of knowledge. With that being said, I cannot trust the knowledge contained in this book or any of her volumes.
One other point: Throughout the book she constantly "buffs-up" her form of treatment; as if to try to convince me on how revolutionary this method is. She has many many trademarked names for new things (all of which have been found in other disciplines; specifically craniosacral therapy/myofacial release and any routine positional release book), and many instances where she reiterates how new and involved IMT is. Her self promoting actually makes her look unconfidant about her treatment; that it cannot hold up on its own merit without promotion. Recommended books: Postional Release Therapy by D'Ambrogio, Spinal Manipulations by Bourdillan, and Principles of Manual Medicine.

I use this book alot in the clinic (outpatient PT). The strain/counterstrain techniques are illustrated and very effective. Alot of theory, but lots of practical applications with muscle energy, strain/counterstrain, and even tendon/ligament therapy. Highly recommend it!

During my years of administrating my own business, I had read many books relating to this common topic. And this book, is not just one of hundreds. It gives you real methods on modifying situation, to enhance our success. I believe its worth the time to read it, to improve leadership skill which are vital in this modern "millennium" time.

There are four clear major sections, which are very helpful in understanding of the molecular mechanisms underlying lyphocyte development, proliferation and apoptosis. The about sixty contributors do a good job let me to understand and think in these fields.

French book:

One of the most complete and easy reading books about treating and handling problems related to the spinal cord. Dr. Lacrambe is a world class expert in manual treatments of different spinal cord and joints, bone related illnesses. His approach to solving problems is a "hands on" and "make sense" approach.

I was impressed by his deep knowledge of the human body and the way to treat some apparently "incurable" problems.

i got excited when i saw this book on the market as i thought it would have information on producing "model" quality images, but that is not the case. There are roughly only 25 pages devoted to the topic which is a small percentage when you consider the book has 247 pages. If you're looking for a book that truly covers Facial Image Retouching you WILL not find it in this book.

This wasn't what I expected. There are either excellent techniques or absolutely garbage ones. About 1/5 of the book is though ok to excellent stuff. I wouldn't recommend it to nobody unless you really got that extra change.

This book has some really good ideas. The writing is somewhat conversational, not cookbook-style, so it's true that beginners could be easily lost. If you've taken the time to learn Photoshop you won't have a problem. If you've tryed to shirk your way through it, and think this book will help you continue on that path with a bunch of step-by-step how-to instructions, you'll be disappointed.

In this book, Wilson Bryan Key claims that advertisers spend millions of dollars a year inserting subliminal, racy images into advertisements. By unconsciously appealing to our prurient interests, Key claims, these ads make us want to buy the product.

An interesting idea. Problem is, Key neglects to tells us where he got the "millions of dollars" figure; he doesn't provide us with any whistle-blowers who have done this alleged work; and he never provides any proof that even if this "subliminal seduction" were taking place, that it actually works.

The thing is, ads of this sort (though much more innocent) were indeed tested in the late 1950s in TV commercials. In the middle of a commercial the words "Buy Coke" would appear for a split second, too fast for the conscious mind to register. But the test results were inconclusive, and the idea was abandoned.

But here comes Wilson Bryan Key, who claims to see breasts and decapitated heads in photos of ice cubes (I have owned this book for 20 years, and I still can't find them). He produces a fashion ad with two women in it, and deduces that they are secretly lesbians. He has also found secret dirty lyrics in pop records; he cites the 1973 hit "Hooked on a Feeling," and claims that the opening goofy refrain "Oooga-shucka" later changes to a quieter "Who got sucked off" as the rest of the music fades in. I have that record, and nothing of the sort ever happens.

I worked in New York advertising for five years, on both the creative and business sides. Nothing like this was ever done. Key has no concept of what the advertising world is really about, which is trying to come up with an interesting, honest way to attract someone to a product. It's also about meeting client and printer deadlines. Outside of that, there simply would not be any time to engage in the type of shenanigans Key espouses.

In short, Key's claims come straight from his imagination. He simply has found a niche audience who will believe his ideas without so much as an ounce of proof or critical thinking.

an **extraordinarily** silly book. a caketaker. is there a weiner in yr ice cube? is sex written in lemon juice (therefore invisible. just ask a boyscout) all over the advertisement for baby food? why didnt i think of this myself?
marvellous excreta.
similar to the wm castlesque gimickry of inserting "drink coke" frames during movies, which influenced absolutely no-one to drink coke or anything else, "subliminal seduction" combines this subtlety w/ the blatancy of the true wm castle gimmick, "percepto," which wired the seats to give every several moviegoer a shock in the behind during a 4th rate horror flick.
knowing disgruntled designers as i do - & believe me, i do - i can imagine well things like the "little mermaid" "fiasco" (i believe a weiner in an, um, state o' erectile grace hidden on the videobox. goodness it is often not fun to work for a disney subcontractor! anyway) & have seen similar (while having not perpetrated similar. dont get me wrong), done purposefully as sabots thrown amongst the gears of commerce. i have a hardtime imagining some tired & otherwise preoccupied ad execs either deciding or being compelled to insert peculiar, if not obscene, effluvia into their hardwon advertisements. designers would get a kick out of doing this, but it would be known all over town if they did.

An ground breaking book that finally puts most of the subliminal theory and practice into a very readable and informative format.

This book has been widely touted, so I talked two other political scientists into plowing through it for our reading group. We found the book to be a major disappointment.

The authors have an argument to make, but the quality of their qualitative and quantitative evidence is at best uneven. The survey analysis seldom includes multivariate tests and the interview sources, while extensive, are episodically not comprehensively analyzed. By the end of the book, we had little confidence that the conclusions the authors presented were well supported by their evidence.

It's a readable book, but it is difficult to put much faith in
its conclusions.

Reading this book, one phrase kept floating to mind - dash it all. I think..... well, I don't know. This book, er, doesn't do justice to the concept of intercounty by-elections, what?

This is a wide-ranging, theoretically rich and empirically focused look at whether politicians simply "follow" the polls or whether politicians use polls to help "sell" proposals to the public. The answer is both, of course, but Jacobs and Shapiro explain how and why public leaders develop their own policy views, and how the public's acceptance of those views shape how policies are ultimately formed. Politicians are "trustees" in the Burkean sense, but how they explain their actions have to be placed in a "delegate" framework. Their case study on health care policy is especially instructive. This book won the 2001 Goldsmith Book Prize, it should be read by serious students of the media and politics.

I was recently coding wrapper library for OLE DB templates. The wrapper worked fine with MS SQL Server, but failed with MS OLE DB provider for Oracle. Thus I needed an in depth description covering specifics of this provider. My search in Amazon.com returned this book (article? text? whatever...). What did I get for my $$$?
The thing consists of 20 pages. The first page contains names of reviewers (here they are, remember them: Bill Wilson & Phil Sidari), an Abstract, several links to the same site that didn't work, and some links to msdn.com that I didn't try. The Abstract is word by word repeated on the second page. Another 12 pages contain snapshots of the Visual Studio Wizard screen and similar screens with comments like: "Click Next".
There are some pieces of code in the remaining pages. The code is of "space-filler" type - every statement repeated 10 times. The code just inserts 10 lines into a table and shows them in edit controls.
The only fun I got for my money was the type of language the author uses. I am not a native speaker myself, but could still appreciate the "pearls" of his style.
I doubt there is even a fine line between selling such a text and blatant .... . Personally, I was surprised that such a respectable provider as Amazon.com is popularizing such products. Let me finish my review by quoting the pile of sheets - "This would help switching between providers a relatively easy task."

I have a pocket pcs with Windows CE, and I want to connect oracle remotely using ODBC. How can I do this.

Mason covers quite a collection of techniques in his book; so as an partial overview of work done on techniques addressing problems of mechanical nature in robotics, this book is reasonable. One can use it as a starting point to find more information on these topics.

However, in my opinion the book is not suitable to gain an understanding of the subject. Mason tries to cover many methods but often fails to clearly describe the essence of techniques. I often find myself reading the same section a number of times to piece together the essence of how a technique works.