Manipulation

This book in my opinions has several serious flaws, which render it unhelpful to a reader keen to penetrate the issue on a scientific level. Prof. Phillips apparently is not being informed on the final verdict about the measurable effects of subliminal advertising as summarized by Pratkanis/Aronson or other social psychologists.Instead he shares some unsubstantiated rumours of the lay public. He seems to be totally ignorant of the current state of advertising research centering around the valid measurement of persuasion of advertisements (System of McCollum/Spielman, Single Source Research as analysed and presented by John Philip Jones and others). Some statements suggest, that Prof. Phillips may not be in command of some basic qualifications his topic requires. (On page 61 "studies..usually try to establish the correlation.. to determine causation between them through regression analysis..".N.B. neither correlations nor regressional analyses can determine causation) Having paid a whopping price of $ 62.95 for a clear nonperformer qualifies this work of Prof.Phillips an example of unethical manipulation in the book trade!

I would never reccomend this book to anyone. Nelson had no business selling a book so sloppily put together. Aside from numerous misspellings, he gave inaccurate information and had the audacity to claim it as fact. Nelson also used this book as a forum to make petty and childish comments about Watson's family, home town, and the Watson family business. Anyone who knows anything about the Manson case will find this book laughable, at best. For the few who know little about the Manson case, this book would be very misleading. Nelson apparently wrote this book to humiliate anyone who has ever known Charles Watson. What he accomplishes, however is making a total fool of himself.

This 'book' is one of the most disgusting examples of WWII concentration camp revisionism. It tries to downplay the number of Jews, Serbs and Gypsies murdered by WWII Croatian Ustasha government at the Jasenovac concentration camp.

This is part of the most sickening propaganda produced by the Croatian Information Ministry during the Tudjman years in an attempt to clean up the history of Croatia.