Lemon


Related Subjects: Lehman-Brothers-Government-Corporate-Bond-Index
More Pages: Lemon Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
Book reviews for "Lemon" sorted by average review score:

Unreported Miracles: What You Probably Do Not Know About Your Child's School Bus
Published in Paperback by kendall/hunt Publishing Co (17 July, 2000)
Author: Cal LeMon
Amazon base price: $10.00
Average review score:

"Unreported Miracles" helps parents keep kids safe
Dr. Cal LeMon's new book, "Unreported Miracles: What You Probably Do Not Know About Your Child's School Bus," provides school bus drivers, school staff and parents an informed look at one of America's most regulated services -- the school bus.

LeMon points out in "Unreported Miracles," that the school bus is the safest mode of transportation to and from school, 172 times safer, for example, than transporting children in the family car.

The author plots the history of America's school bus up to the present and includes interesting insight on the many safety features built-in to modern school buses.

The future of the school bus is also addressed. The safest mode of transportation - the school bus - is in serious jeopardy. "Unreported Miracles" explains why and what parents can do to intervene.

Chapter 3, "The Danger Zone," gives parents excellent information concerning the most dangerous part of the bus trip to and from school - the school bus stop. LeMon points out, "Your child is safer inside than outside the school bus."

He's right. More kids are killed at bus stops, many run over by their own bus, than die in the 55,000 school bus crashes each year in the United States. Training kids how to behave at the school bus stop is a major safety issue LeMon covers in "Unreported Miracles."

Chapter 4, on the other hand, seemed biased against seat belts on school buses. This chapter appeared to include only one-side's opinions and facts. A balanced work, giving equal consideration to both sides of the school bus seat-belt controversy, would look less biased and perhaps help encourage organizations promoting seat belts on school buses feel comfortable about promoting "Unreported Miracles."

"Unreported Miracles" effectively covers the most important safety device on the school bus - the bus driver. Parents especially will find this book helpful when wanting answers about, "Who is in the driver's seat?" - their qualifications and training.

Consider "Unreported Miracles," by Dr. Cal LeMon a sleeper, a book, given the time, should eventually show up in virtually every parent's home. "Unreported Miracles" is a rare piece of work, well worth reading and worth passing around.

James Kraemer, 2safeschools

Unreported Miracles
Incredible, a lot of research went into this book. As a school bus driver I truly appreciate the effort. I bought this book because somebody told me about it. However after reading it myself I let the parents of my kids read the book. There is a lot in there nobody knows, especially the funding part. great amunition for everyone


Lemon Swamp and Other Places: A Carolina Memoir
Published in Paperback by Free Press (March, 1985)
Authors: Mamie Garvin Fields and Karen Fields
Amazon base price: $19.95
Used price: $1.49
Collectible price: $4.99
Buy one from zShops for: $5.26
Average review score:

Dignified, amusing memory of a southern black childhood.
Ms. Fields has a wonderful story-telling ability, that brings you into her world so that you too, can look out at her world. You don't have to be a woman, young or black to be on her side, and see the pride and dignity with which she and her "people" thrived in that stifling time and place.

Enjoyable,entertaining and historical...
The Lemon Swamp made me recollect warm thoughts of my own grandparents,esp.my Grandmother. Some of Mamie G. Fields's remembrances are very enjoyable to read and often have cultural or a historical significance. Her comparisons of Boston and Charleston during the 1976 Bicentennial were quite interesting. Despite I am not a black woman I could identify with her in terms of the older generation of my family. I've now lived in Charleston area for approx. 15 years and I feel more at home here than I did growing up in New England.A MUST READ BOOK!

Not enough stars for rating
There are not enough stars on this site to rate this book. I read it continuously until I was done and then wanted more. Although it is easy reading and gentle on the spirit, this book is an anthology of events important to the history of African Americans and Black home life of a more genteel time. I wish it was required reading for everyone. It certainly would do much to clarify the problems African Americans have had in this society. It is also very humorous and not all facts and dates. Actually, the author, who appears to be a warm and nurturing person, supplies dates and figures so subtly that they do not interfere with the reading. I am buying another copy as a gift. If I were still teaching, I would certainly have this book on my reading list and every student would have to read it until they got it...


Driving over Lemons
Published in Audio Cassette by Chivers Audio Books (March, 2001)
Author: Chris Stewart
Amazon base price: $54.95
When English sheep shearer Chris Stewart (once a drummer for Genesis) bought an isolated farmhouse in the mountains outside of Granada, Spain, he was fully aware that it didn't have electricity, running water, or access to roads. But he had little idea of the headaches and hilarity that would follow (including scorpions, runaway sheep, and the former owner who won't budge). He also had no idea that his memoir about southern Spain would set a standard for literary travel writing.

This rip-roaringly funny book about seeking a place in an earthy community of peasants and shepherds gives a realistic sense of the hassles and rewards of foreign relocation. Part of its allure stems from the absence of rose-colored glasses, mainly Stewart's refusal to merely coo about the piece of heaven he's found or to portray all residents as angels. Stewart's hilarious and beautifully written passages are deep in their honest perceptions of the place and the sometimes xenophobic natives, whose reception of the newcomers ranges from warm to gruff.

After reading about struggles with dialects, animal husbandry, droughts, flooding, and such local rituals as pig slaughters and the rebuilding of bridges, you may not wish to live Chris Stewart's life. But you can't help but admire him and his wife, Ana, for digging out a niche in these far-flung mountains, for successfully befriending the denizens, and for so eloquently and comically telling the truth. The rich, vibrant, and unromanticized candor of Driving over Lemons makes it a laudable standout in a genre too often typified by laughable naiveté.--Melissa Rossi

Average review score:

A Fun Read ...but better without the last chapter
I enjoyed reading this account of life in Spain
....all the way thru the second to the last chapter.
The last chapter - after the baptism of his daughter - didn't add-up to much.

Driving Pleasure
This was a warm, spirited, pleasing book to read. Although, Driving Over Lemons will not indoctrinate the reader into all things Spanish, nonetheless we learn a good deal about Andulucia as seen through Chris Stewart's eyes. I picked up this book because I was intrigued by Stewart's life. I am glad he chose to share it with the public. The book details a rich "neighborhood" of "characters" that really belong in a good fiction book. Eccentric ex-pat English ladies, a Dutch farming-family, scheming sheep dealers and of course, the local hero, Domingo. While some people are only dealt with briefly, others beome the focal point for important events in the Stewart's life. Unlike some authors who spend a year somewhere, and then write an omninscient account of their time, Stewart is going nowhere. Having sunk his life savings into his Spanish farm, Stewart is forced to learn (but not always accept) local ways and customs as he carves out a life with his ever-capable wife Anna, and later, their baby Chloe. So, if you are looking for some good, escapist non-fiction, this book is for you. It is the perfect book to toss in your bag as you embark on vacation.

Moving to Andalusia: A fantasy Accomplished, by fermed
The theme is an old one: A move from the more civilized (England, US) to the less civilized (Tuscany, Provence, Greek Islands, Spain). Escape from the onerous burdens of civilized life and go to some remote and forsaken corner of the world, were you suddenly find yourself unable to cope with the simplicities of life. The beauty of the people and their kindness; their amusement at your bumbling efforts to adapt to their world, and their common sense about all things, which seems to have abandoned you. It has all been done before, each time a little differently, each time creating a vicarious escape from the humdrum of everyday life that delights the arm chair dreamers. It is a genre, and when it is well done (like this one is) it means a few hours of exotic delights that leave a good taste in your mouth afterwards, and a new set of fantasies to explore.

It is a book of that kind, friendly, humorous, easy to read. An English couple buy a ramshackle farm in the hinterlands of Southern Spain. No running water, practically no electricity (solar pannels, and not many of those), no telephone, no TV. Rugged, untidy land full of demands. They plant their gardens, they buy and raise sheep, they have a baby. Surrounded by memorable characters that bring warth and depth to the action. A simple, unpretentious book as satisfying as a meal of meat and potatoes. With a large glass of local wine.


Ultimate Horse
Published in Hardcover by DK Publishing (October, 1991)
Authors: Elwyn Hartley Edwards, Bob Langrish, and Sharon Ralls Lemon
Amazon base price: $34.95
Used price: $1.49
Collectible price: $9.95
Buy one from zShops for: $14.95
Average review score:

Bad research
Being a registrar for a breed listed in this book, I/we was/were not contacted for input, verification of facts stated or comments in any respect. This makes the quality of the book highly suspect.

One part indicates the breed does not breed consistant from generation to generation. We have registered 6 continuous current generations and can document each is as true as any offspring can be ... certainly as clearer as the large breeds of today.

A decent introduction to the horse for beginning equestrians
This book is a fairly good introductory reference to horses, suited for younger riders and horse enthusiasts just entering the horse world. It is well written and easy to understand. The first section of the book is entitled "The Essential Horse," and covers its evolution, domestication, the basics of conformation (including several very nice diagrams), the gaits (with nice photographic sequences of the walk, trot, canter, and gallop), the coat colors, the horse's senses, and behavior and communication. Most of this information is good, but the reader should disregard almost everything the author says about color genetics, as the majority of the information here is vastly outdated and has since been proven false (the book was published in 1991, so this is not surprising). A better reference to horse color would be Phillip Sponenberg's "Equine Color Genetics," though that text is not aimed at younger readers.

The bulk of the book is devoted to profiles on several different breeds of horse. Only a small sampling of breeds are included, but most of the major, most popular ones are covered. Each profile page includes information on the history of the breed, its influence on other breeds, its use, conformation, temperatment, and any other interesting facts. Most of the basic information is good, though there are occasional errors. There is a large, bull-body profile picture of each breed, often a headshot, and sometimes a few other photos or drawings. The breeds included are (in order):

Arabian, Barb, Andalusian, Thoroughbred, Anglo-Arab, Shagya Arabian, Lusitano, Akhal-Teke, Lipizzaner, Budonny, Kabardin, Don, Morgan, Quarter Horse, Hackney, French Trotter, Orlov Trotter, Standardbred, Friesian, American Saddlebred, Missouri Fox Trotter, Tennessee Walking Horse, Peruvian Paso, Mustang, Irish Draft, Norman Cob, Cleveland Bay, Gelderlander, Dutch Warmblood, Fredericksborg, Selle Francais, Danish Warmblood, Trakehner, Hanoverian, Holsteiner, Maremmana, Murgese, Oldenburg, Camargue, Rocky Mountain Horse, Furioso, Nonius, Knabstrupper, Pinto*, Palomino*, Australian Stock Horse, Appaloosa, Bashkir Curly, Landais, Ariegeois, Haflinger, Italian Heavy Draft, Norwegian Fjord, Icelandic Horse, Caspian, Falabella, Exmoor Pony, Dartmoor Pony, Welsh Mountain Pony, Welsh Pony, Welsh Cob, Dales Pony, Fell Pony, Highland Pony, Shetland Pony, Connemara, New Forest Pony, American Shetland, Shire, Suffolk, Clydesdale, Percheron, Ardennais, Breton, Jutland, Boulonnais, and Belgian.

* = the Pinto and Palomino, while presented in this book as breeds, are NOT actually breeds, but just colors. There are registries for these colors, but they accept horses of any breed, and are not actually breed registries.

There are also pages detailing the different "types" of horse (regardless of breed), suited for different tasks and disciplines: the hunter, the polo pony, the hack / riding horse, the cob, and the riding pony.

The third section is entitled "You and Your Horse" and covers the various aspects of horse ownership and care. Topics include how to buy a horse, stable maintenance, equipment for riding and care, riding clothes, grooming, shoeing, feeding, health care, pregnancy and birth, and foal development. This information is very basic, and you should of course consult experts before buying your first horse - other horse owners, veterinarians, farriers, etc. The clothing styles represented are a little outdated, as fashion in the horse world changes just as it does elsewhere, so it's best to talk to other riders and tack store employees if you are unsure.

The final section of the book, "The Horse and Man," discusses the various uses of the horse for both work and sport. It begins with the history of the horse as a labor animal, including the horse in war, as transportation, as a construction implement, and as an agricultural tool. It then goes into the different sporting disciplines: driving, classical equitation, western riding, hunting, dressage, show jumping, eventing, racing (including flat racing, steeplechase, and harness racing), polo, endurance riding, and sidesaddle. At the end of the book there is a glossary of key terms. Though this book isn't perfect, it's a good place to start. The topics covered are comprehensive, and the photography is good. Overall, a nice place for younger horse lovers to begin learning about their favorite animal.

Great for horse lovers
I really loved the photography of this book- each horse is photographed against a white background so you don't miss any detail. I wish there was more information about the temperament of each horse- it is listed for some, and not for others. Overall a great read. I was not looking for a lot of text about the history of the horse, etc. so this was the book for me. This book provides a wonderful tour of horse breeds from all around the world!


Lemon
Published in Hardcover by McSweeney's Books (15 January, 2001)
Author: Lawrence Krauser
Amazon base price: $16.50
Used price: $3.25
Collectible price: $10.58
Buy one from zShops for: $7.00
Average review score:

the most pretentious thing I've read in a while
What can I say about this odd little tome?

It is "the story of one's possession." Wendell is a young gen x-er in love with a lemon. His life as memo writer for the payroll department of an obsessive corporation is transformed when his girlfriend, Marge, leaves him, and in that post-relationship state of angst he begins to carry around a lemon.

The conceit works best when his obsession is in the "I just like to carry it around" stage (his embarrassed refusal - his inability to explain it, his own over-reaction to the whole situation - to let a co-worker use it in her tea), and when Wendell encounters situations that would be plausible but for the fruit (bringing the lemon to meet his parents: "-- Does it talk to you? -- Mom, it's a lemon.").

After a while, though, it gets a bit silly, including stylistically. The changing point of view is fine, but Krauser's eschewal quotation marks in favour of dashes, was irritating when Joyce did it, and it's irritating here. It (along with Krauser's penchant for wordplay) also makes one wonder if the entire book isn't intended as Joycean parody: making an epic out of a fruit instead of a Dublin day? oh, please, spare us that.

What begins as a plausible (if off-beat) story suffers from an excess of flourishes. I will confess here a general fondness for the off-beat-but-everday stuff over the outright wacky. Just as in Perv: A Love Story I liked the first part, where nothing really happened (having been sent home from boarding school, disaffected teen skulks around his mother's apartment building). That I liked. But the second part, the sex drugs and rock'n'roll road trip part, that part bored me. But I digress.

Maybe it's just a matter of taste that I prefer the inter-office memos and disjointed limericks that Wendell trades with his co-worker Michelle, but the nine pages of verse stuck in the middle of the book just strikes my as try-hard. A paragraph opener like "Eye to eye in the morning sun. Cougar, doe, stone pharaoh" is pointless, unilluminating, and reeks of teen poetics. It stops being a book and turns into a creative-writing exercise.

I mean, he had me! Krauser had me believing in lemon-love, and then he went and ruined it by getting all arty.

It feels like Krauser lost his way, like he painted himself into a corner and his only escape was to jump out the window. I am reminded of an interview I saw with filmmaker Ray Dennis Steckler; he tried to make a "serious" movie once, but got bored half way through and turned his two main characters into caped crusaders. That sort of device may work in the world of ultra-silly b-movies. In the arena of avant-garde lit, it strains the credulity even of someone as credulous as myself.

A lemon by any other name...
Lemon is one of the best of the current crop of Nervous Breakdown Novels in its combination of humor, sadness, pathology, and verbal virtuosity. I don't know whether Krauser intended this, since he puts in a claim for a psychological exemption on grounds of Freud allergy, but to me Lemon is a faithful rendering of what can happen to a person who loses
a loved one: regression to earlier levels of relatedness, where the object becomes a teddy bear, blanket, or fetish. Krauser's montage of literary/poetic/musical styles is not only a tour de force in it's own right, it's also faithful to the intellectual fragmentation and obsessional focus on the object/fetish which can actually happen in such a collapse. At the same time it's a hilarious parody of all of the above. So I appreciated both the literary brilliance and intuitive emotional accuracy, the latter being so effective that I actually found myself anxious and worried about the lemon whenever it was threatened. Also the parental confrontations were amongst the funniest I've read. I would rank Lemon up there amongst the best of contemporary first
novels(cf Russian Debutante's Handbook) and would assume the reason why it hasn't had the same initial success is its difficulty, the demands it places on the reader. The shifting styles and modalities can be tough going (like shifting rhythms and keys in modern music) It's possible to get lost in the unscripted dialogue. There are some parts which just didn't work for me (e.g. the long mock-epic poem) but to criticize such parts makes as little sense as to say to a jazz musician to go back and replay a chorus or riff that may not have worked so well. Better to go on to the next chorus or in Krauser's case,
the next book.

Juicy Writing
This book is totally original, brilliantly written. It's also playful and a joy to read. Totally unpredictable--for example, right in the middle of the story there's an entire chapter of lemon-inspired poetry. The writer (where'd he come from anyway?) takes enormous liberties with the English language, which can be confusing but is worth the trouble. The plot is quirky but somehow it grabs you immediately. Krauser did a great job of making his main character Wendell and Wendell's weird problem totally engrossing. I'll never look at a lemon again without smiling, remembering this book.


Driving Customer Equity
Published in Digital by Free Press ()
Authors: Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon
Amazon base price: $10.49
List price: $14.99 (that's 30% off!)
Average review score:

The next edition should be much shorter
This book has a few great points, however it continues to assert them page after page after page. The writing reflects a group effort, as you will find yourself reading a definition that was already articulated in the immediately preceding section. Each small passage or section within the chapters reads like it's own 500 word essay, meant to read independent from writing around it.

Little clear quanatative methods are expressed, rather we are forced to endure a hodgepodge of graphs that belong in a high school classroom.

Like the graphs, this book was poorly written. The sections are confusing and painful to endure. All of the concepts could be presented in a more condensed fashion, and quantative methods addressed. Better works are out there, so save your money on this one.

New ideas for strategy
This book is an eye-opener. In practical, non-technical terms, it shows how corporate strategy (and especially marketing strategy) can be based on customer lifetime value rather than product profitability. It brings strategy in line with the latest thinking in customer relationship management (CRM). The ideas about making all marketing expenditures financially accountable are fascinating, and the book suggests how this can be accomplished through the concept of customer equity. Also, every company is trying to make the internet count, and this book shows how different internet marketing efforts can increase customer lifetime value in different ways. Some people at old-fashioned companies may have difficulty grasping some of these new ideas (which are rooted in the new economy and customer relationship management) but to progressive executives this book will look like the future of strategy.

A Useful Tool for Marketing and Communications Managers
Many marketing executives are challenged to evaluate the impact of their marketing communications and customer relationship strategies, but too often get bogged down in short-term measures like click-throughs and direct response. Driving Customer Equity is a valuable tool for quantifying the long-term impact of investments in building a brand and improving customer satisfaction. It is based on a logical framework that recognizes the financial returns from building brand equity, improving perceived value and increasing customer satisfaction. The book does more than provide a useful framework and report real research. It also includes hands-on tools that can be used by managers, consultants and researchers. I am recommending this book to all of my clients in the hope that it encourages a long-range focus that recognizes building customer equity is more important than short-term sales.


Biomaterials Science
Published in Paperback by Academic Press (15 January, 1996)
Authors: Buddy Ratner, Allan Hoffman, Frederick Schoen, and Jack Lemons
Amazon base price: $100.00
Used price: $59.00
Buy one from zShops for: $67.50
Average review score:

Biomedical Engineering Student
...I was not impressed with the content of this book because of mistakes made in the data it reported ie. that polymers can't form crystalline structures. I also found that the equations presented in the text did not have detailed information and at times the explaination of how to use the equations were slight.
I was also disappointed in the fact that I had to buy a xerox copy from the book store on campus (my financal aid would not pay for a book purchased anywhere else) because the publisher stopped print production before the class started which left myself and several other students "hanging" with only the option of purchasing a cheap copy for nearly the price of the original. Now I am left with an expensive book that I can't even you as reference material for future courses nor can I sell it because it is a copy and lastly because it is no longer in print.

Fabulous book for beginners and advanced students
This is a well written book with something for just about everyone. There are parts geared directly to engineers, but issues like foreign body response are dealt with rigorously enough for the best bio geek. All classes of implantable devices are covered with a healthy dose of history to boot!

A dry read, but very informative
It was a dry read, but it was chock full of information on biomaterials. It made me proud to be a biomedical engineering student.


Wireless Rules: New Marketing Strategies for Customer Relationship Management Anytime, Anywhere
Published in Hardcover by McGraw-Hill Trade (06 July, 2001)
Authors: Frederick Newell and Katherine Newell Lemon
Amazon base price: $29.95
Used price: $2.50
Collectible price: $7.95
Buy one from zShops for: $7.97
Average review score:

Wireless marketing, a development in progress
Wireless Rules challenges the reader to consider the marketing and customer service strategies and applications of wireless connectivity. The authors demonstrate that, while relying on the backbone of the Internet, wireless commerce will permeate the consumer's life to a far greater degree than the Internet ever has. Newell and Newell-Lemon rely upon the theme that wireless commerce is "the world of anytime, anywhere."

As the authors reviewed the technologies behind wireless Internet access, it became clear that while significant technological advances have been made in the area, there are still a number of hurdles to overcome, including security, hardware limitations and legal enforceability of wireless transactions.

Wireless Rules touches on the important topic of wireless etiquette, which could also be described as using wireless technology to reach the customer without offending them or overburdening them. Rules, either formal or informal, will have to be adopted to facilitate wireless commerce, particularly advertising. The authors propose five "wireless location-based marketing rules."

Wireless Rules discusses, at length, the marketing and customer service possibilities of wireless technology. By virtue of a location-based connection to the consumer, marketing efforts can be tailored to that customer's physical surroundings and likely needs. This pervasiveness can also lead to technology being misapplied. For example, a customer may not respond positively to advertisements for life insurance while they are waiting for a delayed airline flight. The true power behind wireless commerce is its ability to provide marketing and response contemporaneously with the needs and desires of the consumer. Correct utilization, or rather the avoidance of incorrect utilization, of that ability will be critical.

Though the authors' information is now two years old, Wireless Rules demonstrates the sizeable lead that international firms and customers have in wireless technology over the United States market.

The premise of Wireless Rules is that wireless technology is coming and will have a tremendous impact on the relationship between business and consumers. The underlying rhetorical question is "Are you ready?"

I am involved in many aspects of the commercial and retail banking industry. The banking industry has explored the implications of wireless technology on its customer relationships. The paramount concern to the industry is the security aspects of wireless transmissions and transactions. Virtually all of the date that a financial institution could impart to the customer is subject to numerous state and federal laws regarding secrecy and confidentiality. Banks are concerned with the potential liability if customer data were intercepted and misused.

Coupled with security concerns are concerns for the necessity and profitability of wireless banking. A recent report by Celent Communications shows that bank customers demand for wireless banking services has significantly waned. Accordingly, financial institutions have decreased spending on wireless technology.

The banking industry has, to a degree, developed wireless capabilities. However, the availability of that technology will be limited until the marketplace demands it and the security issues can be solved.

Wireless Rules discusses the emerging application of wireless technology on financial institutions and their customers. Despite a spirited defense of the need for banks to go wireless, the premise relied upon by the authors, "[t]he customers (should) rule", has proven out the caution of the industry to exploit wireless technology.

The authors provide an interesting discussion of the difficulties arising out of establishing a payment system for the consummation of wireless transactions. This discussion is reminiscent of the challenges faced when the payment systems for stored value or "smart" cards was were established.

The message of Wireless Rules will resonate for the near future. As time passes, though, technology will develop and adapt to the needs of the marketplace. Unforeseen developments, whether economic, political or scientific, will continue to shape the development of wireless technology. I do not foresee Wireless Rules, at least in its current format, being a significant piece of marketing literature in five years.

That said, Wireless Rules does provide a contemporary insight into the commercial possibilities and potential pit falls of wireless technology facing American business. I would recommend this book to managers faced with long term strategic planning. IT professionals will find it self-gratifying, however I believe the practical significance of Wireless Rules is limited.

Wireless CRM (Customer Relationship Management)
The ultimate 'holy grail' of the marketing world is 'anyone at anytime at anyplace. The authors, a consultant and academic (and also it appears father and daughter) refer to this phenomenon as "Madison Avenue meets Main Street out for a walk. Mobile commerce is their focus along with how to incorporate that opportunity into your corporate customer relationship management (CRM) campaign. The biggest challenge of this book and many of the new wireless books is that if you don't know the lingo you might be left out. No glossary is included although there is an extensive 'endnotes' section to see where they got the info from.
In 31 chapters they cover lots of ground from the future of marketing to advertising-on-the-go to retailer advice. They tell us that more than 1 billion web-enabled phones and PDAs (personal digital assistants will be in the use worldwide (300 million in the US, compared to about 120 million today). They cover examples in b2b(business to business) and in direct-to-consumer marketing. So many chapters, so many topics, if there is any criticism it is that they set out to cover it all. How does wireless fit into the new multi-channel approach to marketing, sales and advertising? What's the new business eco-system that is evolving? Would have loved to have had more of an overview in the beginning. Alas, also no photos or screenshots of the ads and alerts leave us wondering what wireless will look like. Talking about 3G without seeing a phone or a screen is challenging. They do a nice job. Good book to give you an overview. Read with a yellow marker in hand so you can underline what's relevant to your background/mandate. Good reference book. One of the earliest wireless marketing books out there. Would have loved to see a full CRM plan for sample business arenas is retail, franchises, hospitality etc to see how wireless fits into a complete customer relations program. They do mention many applications but are not always specific about what technology, service and integration is used to complete the wireless apps. Would be fascinated to see a review by someone not deeply entrenched in the wireless world. Kudos to the authors for covering the ground they did...

Don't Disconnect from Wireless Opportunities!
Just when you were starting to get comfortable with using the Internet as part of your business model, along comes wireless electronic communications to complicate matters! Much of what you learned about working with the Internet will not work with wireless electronic connections. For example, the amount of information the a screen holds is tiny. Also, a cellular telephone message can be more intrusive. Those who receive the messages can more easily be overwhelmed. And on the problems go.

Before you start to think that all of this will be something that others will have to deal with, think again! Wireless connectivity already reaches tens of millions of people in Europe, Japan, and the United States. The numbers will swell to hundreds of millions of people within five years. So, wireless communications for business will expand faster than the Internet did. Are you ready? Probably not.

This excellent book explains the likely shape of the new technologies, the practical problems that businesses will have, and how customers and consumers will probably react to the kinds of offerings that people routinely make on the Internet. In many cases, the reaction will be negative. Do you really want to get a discount offer for life insurance while traveling on a highway trying to make a plane?

Although no one knows what forms of business will work best on wireless devices (cellular telephones, personal digital assistants, and devices yet to be designed), whenever these are created there will be a tidal wave of opportunity for the early innovators that will make dot-com mania look small by comparison. This book won't answer that question either, but it will help you avoid making many of the worst mistakes as you conceptualize, design, test, and implement.

Clearly, business-to-business applications will work pretty well. Adding information to mobility will usually make it easier to do your job. On the other hand, it will be harder for business people to get away from serving their clients . . . unless they provide great ways for the clients to serve themselves.

The dicey part comes with consumers. Imagine getting hundreds of e-mails daily on your cellular phone, trying to sell you something you don't want, each one of which costs you money. The cellular carriers can make a bundle, but consumers will be steaming!

Clearly, the solution will be all kinds of more elaborate permission marketing that give consumers more flexibility about receiving and responding to communications. Etiquette and consideration will become more important, as will ease of interaction.

Anyone who works in a business or uses a cellular telephone will find this book valuable. Read it now to reap the best of the immediate future, or weep as you are victimized by these changes! The wireless business model is about to land like a 8000 pound gorilla on your wireless device!

After you finish this book, I suggest that you think about what tasks you can do better with wireless communications than in any other way . . . and how to make those communications pleasant and welcome for you and the recipients!

Get straight to the point that the hearer or viewer greatly cares about!


Are Lemons Blue? (DK See-Through)
Published in Spiral-bound by DK Publishing (October, 2003)
Author: Dorling Kindersley Publishing
Amazon base price: $6.99
Used price: $5.00
Buy one from zShops for: $4.26
Average review score:

An interactive winner!
My 20 month old daughter absolutely adores this book. It is currently her favorite bedtime reading matter. I actually purchased this book when in the UK recently, - it's part of a set, I believe - and I am presuming that this version is the same one we have. The pictures are great, she can easily turn the pages herself and LOVES to shout out her answers to the questions you find in the book. We just wish it was a little longer!


The DHCP Handbook: Understanding, Deploying, and Managing Automated Configuration Services
Published in Hardcover by Pearson Higher Education (01 October, 1999)
Authors: Ted Lemon and Ralph E. Droms
Amazon base price: $55.00
Used price: $9.95
Buy one from zShops for: $19.98
Average review score:

Examples, examples, readers need examples!
I have been so disappointed by the book -the only printing material available today for ISC DHCP. Yes. This book will teach you something, especially some theoretical stuff for DHCP. However, when you finally site down to set up your first DHCP server for your LAN, even a very simple LAN, you would find that you have learned very little from this book. DHCP should not be that hard, but the authors made it complicated and confusing by putting too much theories and too few hands-on examples in this book.

For one of the most important parts in this filed, DHCP+DDNS, the authors did not provide readers any useful syntax and examples in the very short Chapter 22. The APENDIX B "ISC DHCP Server Configuration File Reference" is also poorly written. It is not organized alphabetically, and the authors asked you to refer to the index for what you want. When I try to search the word 'ddns-domain-name', I couldn't find it in the Index. In addition, on the first page of APENDIX B, the authors gave you two broken links to make you frustrated further. APPENDIX A is "Microsoft DHCP Server Examples." Where are the examples for UNIX? We all know that configuring DHCP on NT is a piece of cake.

My general impression is that the two authors know too much theories, but seriously lack hands-on experience on TCP/IP including DHCP. The other possibility is that they don't know how to make complicated knowledge and skills simple in order to make readers understand them easily. In other words, they are not good teachers and instructors. Good teachers make complicated things simple, and poor teachers make simple things complicated.

This book should have taught you everything for setting up DHCP, but it failed. You will have to spend lots of time to search the ISC DHCP archive, and ask people the basic questions about some syntaxes. The worse thing is that this is the only DHCP book you can get on the market today. The only good thing for me was that I bought the book from an eBay auction, and did not pay the full price... . The value of this poorly written book is definitely not worth the high price.

Examples, examples, we need hands-on examples!
I have been so disappointed by the book -the only printing material available today for ISC DHCP. Yes. This book will teach you something, especially some theoretical stuff for DHCP. However, when you finally site down to set up your first DHCP server for your LAN, even a very simple LAN, you would find that you have learned very little from this book. DHCP should not be that hard, but the authors made it complicated and confusing by putting too much theories and too few hands-on examples in this book.

For one of the most important parts in this filed, DHCP+DDNS, the authors did not provide readers any useful syntax and examples in the very short Chapter 22. The APENDIX B "ISC DHCP Server Configuration File Reference" is also poorly written. It is not organized alphabetically, and the authors asked you to refer to the index for what you want. When I try to search the word 'ddns-domain-name', I couldn't find it in the Index. In addition, on the first page of APENDIX B, the authors gave you two broken links to make you frustrated further. APPENDIX A is "Microsoft DHCP Server Examples." Where are the examples for UNIX? We all know that configuring DHCP on NT is a piece of cake.

My general impression is that the two authors know too much theories, but seriously lack hands-on experience on TCP/IP including DHCP. The other possibility is that they don't know how to make complicated knowledge and skills simple in order to make readers understand them easily. In other words, they are not good teachers and instructors. Good teachers make complicated things simple, and poor teachers make simple things complicated.

This book should have taught you everything for setting up DHCP, but it failed. You will have to spend lots of time to search the ISC DHCP archive, and ask people the basic questions about some syntaxes. The worse thing is that this is the only DHCP book you can get on the market today. The only good thing for me was that I bought the book from an eBay auction, and did not pay the full price, $55. The value of this poorly written book is definitely not worth the high price.

Good beginners book and in the long run a good reference
This book will bring you up to speed very quickly if you're a beginner. If you already know about DHCP, this book makes a good reference manual. A lot of the content is repeated from one chapter to another, keeping you from having to flip back and forth to other chapters


Related Subjects: Lehman-Brothers-Government-Corporate-Bond-Index
More Pages: Lemon Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45