Going-public

I have an interest in IPO's because I have invested in a company involved in oil and gas exploration which is planning to issue one this year. ThusI read with interest "IPO's for Everyone"and was gratified to find this book useful and informative. The subject is covered thoroughly in a manner easily understandable by a layman such as myself. The topic is treated with scientific honesty and objectivity.

What a solid book on IPOs! I am an international investor trying to diversify my portfolio to include IPOs. Usually, I wait for analysts to come out with opinions on a new company. Now, after reading this book, I think I can do my own research using the prospectus and feel much more comfortable evaluating a company myself. I recommend this book to anyone who is interested in doing his own research. This book is easy and fun to read, and the stories about past IPOs are really interesting.

When the dot-com IPO phenomenon first got started I took an interest in how these companies raised money. But, I could not find a solid source to get started. There were not a lot of books on that specifically keyed in on the subject, and those that were out there were far too technical for me to understand. IPOs For Everyone is the first book that comes at IPOs from a perspective that a layman can understand. The authors do a good job peppering the book with anecdotes that illustrate what potential IPO investors should be on the look-out for. It's a highly entertaining read for novice or more seasoned investors interested in getting an insider's angle of how the IPO process works and how individuals can participate

This book kept me up all night, I couldn't put it down.

I was so tempted many times while reading to drop the book, run the the computer and start right then in the middle of the night.

Book is very easy to understand, not a lot of those fancy words you hear on CNBC or read in the Wall Street Journal. They take that stuff and bring it down to the level that an individual investor can understand.

Authors very motivating and relate their experiences in the market very well.

The authors of this book helped me get started in online IPO trading. I followed their steps and am finding huge success with IPOs! On my first trade, I bought 100 shares at $12 and sold at $20. I was pleased with this profit, because it was considerably more than I get from other "short term" investments. I waited for the right IPO to "freakin' hit!" as the authors say, and hit one that made me over $11,000 profit in about two hours on the first day of trade. I STILL can't believe it! The book clearly details everything you need to know and do to get into trading IPOs online. If you have more questions, the authors even have their own website where you can contact them and get your questions answered. They know their stuff! What a great book!

The authors of this book have done an outstanding job of discussing and explaining techinques for investing in IPOs online. I believe that both the beginning and the experienced IPO investor will find this book to be a tremendous benefit in analyzing their IPO investment strategy. The presentation of the techniques in IPO investing available via the internet is clear, well written and certain help you increase your personal wealth. IPOs are no longer an investment vehicle for the elite investor.

This summer I spent three weeks in France and I was quite surprised upon encountering a squat toilet. I was expecting to see the occasional bidet but a squat toilet? As it turns out they're very common in parts of the country, including new modern ones with infrared sensors for the flush (better be quick or you'll be wet!). I sure could have used a guide like this before then, and I'm delighted to have finally found one. There's also a nice chapter on bath facilities -- including some of the odder units I've had to figure out in various countries.

I highly recommend this book for the world traveller, even if you're just going to Europe. You may be surprised at how useful it is!

Eva Newman managed to answer all of my questions about "going abroad". She provides practical information in an easy-to-read format that includes serious discussion about health issues and graphic illustrations of topics as well as anecdotal information from travelers all over the world. This one will go on my gift list for those just starting to get out into the world.

This book cuts through all of the conventional public discussions on the economy and society to make a clear, convincing case for reviving local communities. Pundits, politicians, and intellectuals are always bemoaning the collapse of "community," but their analyses are usually coiled around morality, or the need for "better education," or some equally superficial issue. But as Shuman points out, all the civic involvement and moral uprightness in the world is useless if our towns and cities are being held hostage by globe-trotting corporations and ultra-mobile capital. "Community" is only possible if people control their own lives; and this is possible only when there are thriving, viable local economies. This is not a book that calls for a complete retreat from the global forces that are shaping our world -- that option is impossible with the current levels of technology. But what Shuman does outline is a way for communities to reestablish a balance between the local and the national/global, in the areas of production, finance, and government. And unlike many other books, which never get past the critique to make any positive prescriptions, this one is brimming with concrete proposals. It also has the most extensive list of groups, organizations, and resources that I have seen in the area of decentralized economics and community self-reliance. This is a must-read.

Every year on the anniversary of Walt Disney Worlds settling in Orlando, Fla., its a sure bet some newspaper will carry a story about my late uncle, Paul Pickett, and his opposition to the project. As a county commissioner when Disney first proposed bringing its giant entertainment complex to the city, he argued that the project would unleash a monster that would forever change the quality of life for residents. Tell the mouse to stay in California, he snapped.

As a person who embraces -- make that relishes -- change, Im not sure I fully agree with his assessment. But as a person who has lived for most of my adult life in an area that was decimated in the 1980s when the all-important steel industry fell on hard times and today struggles with the threat of losing still another industry on which we have become economically dependent -- car production at the General Motors plant in Lordstown, Ohio -- I understand the point my uncle was trying to make.

So does Michael H. Shuman, attorney and author of Going Local: Creating Self-Reliant Communities in a Global Age. In his book, he advocates that local communities must regain control over their own economies by a variety of means including investing not in outsiders, but in locally owned businesses like credit unions, municipally owned utilities and community development corporations and focusing on import-replacing rather than export-led development. Doing so, he maintains, will reduce or eliminate the need to offer excessive tax abatements and other incentives to entice huge corporations upon which the communities stand to become dependent. The growing power and will of corporations to move without notice or warning has presented many communities with a terrible dilemma: Either cut wages and benefits, gut environmental standards and offer tax breaks to attract and retain corporations or become a ghost town, Shuman writes. Almost every U.S. town or city has learned that capital flight is not just a hypothetical danger.

Urging cities to be just as friendly with rootless corporations as with its home-grown businesses, Shuman says, is like telling a loyal wife to accept the inevitability of philandering by her husband and to appease him by buying more sexy lingerie and cooking nicer dinners. If a community is reduced to a link in a global chain, it will be dragged wherever the corporation controlling the chain wants.

As long as corporations are free to move from place to place, the author argues, No jurisdictions efforts to target production toward basic needs, or protect its work force or environment, can succeed. Once regulations become onerous, a profit-maximizing firm will move on.

This does not mean, however, that communities should circle the wagons and lock the gates. It means nurturing locally owned businesses which use local resources sustainably, employ local workers at decent wages and serve primarily local consumers, Shuman writes. It means becoming more self-sufficient and less dependent on imports. Control moves from the boardrooms of distant corporations and back to the community where it belongs.

All things considered, Shuman offers a point of view thats worth considering by government and economic development leaders throughout the country.

I have always been very shy with people. A friend recommended this book and told me about how much that it had helped them. I was skeptical but bought it and read it with excellant results. I am usually skeptical about self-help books but this is the real thing.

I read this book at a point when I was doing a lot of public speaking and had a lot of anxiety about it. This book was very useful in helping me through that and showing me how to be more effective in my public presentation generally.

Going Native Or Going Naive? White Shamanism And The Neo-Noble Savage by Dagmar Wernitznig is a scholarly and seminal study of the "new age proliferation" of those born outside Native American tribes and culture who take it upon themselves to adopt the title and role of "Shaman." Wernitznig provides his readers with an evenhanded exploration of tangled issues of identity; devaluation of religious believes when those outside of the religion claim its titles; the purposes pursued by non-natives who consider themselves shamans; New Age eclecticism and environmentalism; women who adopt the role of shaman, and so much more. Strongly recommended for New Age Studies, Religion/Spirituality Studies, and Native American Studies reference collections and supplemental reading lists, Going Native Or Going Naive? is a meticulous and thoughtful dissection of motives, beliefs, and impact.

Great book! This is a very comprehensive book that spells out everything a business person needs to know to grow their company and go public. Also covers private placements, marketing and business plans. Basically it covers everything you need to know from the begining of the business until you sell it or have an IPO. I reccomend it highly!

This book is a must read, I have found that Mark and have an insightful way of showing people that the the Gospel can be made relevant to people today. I would highly recommend this book to anyone who wants to be involved in reaching out to your friends, family or community.

I would also recommend this book to anyone feels that spirituality and anthing to do with religion is a private thing. This book will really get you thinking about your worldview and should be issued to every bible college student in the world.

In reading the book I found the first half some what hard to get through. I was looking towards getting the info he was to give on investing. The second half of the book was what I was looking for. If you use his discipline in trading you could make alot of money in the market. I would recommended it just to have a base to use in your stock trading methods.

I know the author personally,he gave me my "shot" on Wall St.when I was 18 years old.There are a lot of "empty suits" that have written books on investing,I promise you Morty is not one of them. If you love facts as I do regarding investments...buy this book it will be of value to you.

Larry King's review (on the back cover) said it best, "this is the best book I've ever read on making it big. You're in the hands of a master. Enjoy!"

Thiis book is written as if Michael Levine was sitting across the table from you sharing gems of wisdom from his many years of entertainment P/R experience. He takes the beginner under his wing in a comfortable way--not technical. A primer that , although it doesn't cover every aspect of PR, gives color to that which it does. As the author puts it, he endeavors to show you how to "think like a publicist."

I have had the good fortune of working with some of the top publicists in the country over the last 22 years, and wish that I could have read this book first. It would have made me much more effective in working with them, and also could have avoided a lot of their fees.

The advice is sound, based on my own experiences with a 37 city book tour in 1999. What it took me 37 cities to learn, you could glean from just reading this book. I envy you this opportunity.

Whatever your budget or appetite for public relations, the book will help you design and implement an effective program. It covers all of the basics, except for the Internet (which wasn't really a factor when this book was written). You will learn how to put out a press release, hold a press conference, do interviews, and create media events. Most of these things can be done relatively inexpensively, certainly at lower cost than with advertising.

I especially liked the high ethical standards that the book sets. It's easy to cut corners, but that is both wrong and eventually becomes ineffective.

May your 15 minutes of fame come soon as a result!

Seriously, public relations is a highly effective way to introduce potential customers to your products or services. It serves a good secondary purpose of helping you think through your message and who your audience is. This book does a good job of giving you questions to help you do both of these tasks. Follow this advice, and your business should be more successful within a year. Remember Mr. Levine's advice though, it's quality . . . not quantity . . . that counts.

Great book that exemplifies our out-of-the-box marketing and p.r. mentality of this Los Angeles-based internet start-up. If you read this book and then think -- hey, I can do even *better* than these guys -- then send us your resume and tell us how and why.