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Its awesomeReview Date: 2008-03-28
A superb introduction and overviewReview Date: 2007-07-16
The book gave me a very good introduction and an overview of this research field in a clearly and understandable manner. As a a reader you get to know what happens in the field of mobile persuasion right now, what is under development and the psychological principles behind mobile persuasion.
I will recommend this great book to all professionals and students working with technology and behavior change.
Excellent introduction to the possibilitiesReview Date: 2007-12-31
The book consists of 20 perspectives offered by speakers at 2007 Mobile Persuasion, a conference hosted by Fogg's Persuasive Technology Lab. The chapters may not all describe applications and techniques that strike the reader as "persuasive" or even that useful, but consider that it is just the early crop. I was convinced that, equipped with ever-improving services, the ubiquitous gadget will most definitely be an instrument of change.
Early Movers
* Using Technology to Promote Sexual Health - Delivering critical sexuality information to teens on-demand by text message.
* MyFoodPhone: The Start of a Mobile Health Revolution - A photographic diet logger and coach.
* Persuasive Games on Mobile Devices - Multiplayer games that change thinking.
* Simply Persuasive: Using Mobile Technology to Boost Physical Activity - Cheaper than a personal trainer.
* Managing Chronic Disease through Mobile Persuasion - Virtual assistant for diabetes patients
Under Development
* Augmented Reality: Using Mobile Visualization to Persuade - Plant identification provides an example.
* Transforming the Mobile Phone into a Personal Performance Coach - Tracking conversations to improve effectiveness at the office.
* Personal Health Assistant in the Palm of Your Hand - How to combine virtual and live assistance for a compelling service.
* Mobile Persuasion for Everyday Behavior Change - Sensor technology allows tracking personal activity and environmental conditions.
Design Insights
* Designing Engaging Mobile Experiences - Strategies for overcoming the UI limitations of the mobile device.
* The Four Pillars of a Successful Mobile Marketing Vision - Consumer preference, marketing as service, personalization and relationships.
* Pervasive Persuasive Play: Rhetorical Game Design for the Ubicomp World - Serious games aim at inspiring educating and training their players.
* Mobile Persuasion and the Power of Meaning - MySpace, for example, is successful because of the meaning it has in user's lives.
* Mobile Persuasion Design Principles - How mobile is different from the desktop.
The Bigger Picture
* The Need for Simplicity - Simply put, KISS.
* The Jetson Kids Reboot HealthCare - More opportunities in health.
* Ethical Dangers of Mobile Persuasion - Things to think about in a society with billions of surveillance cameras.
* Redefining Persuasion for a Mobile World - Co-author Dean Eckles offers a different view of persuasion based on the augmentation the mobile provides its owner.
In the last chapter, "Increasing Persuasion Through Mobility", Fogg notes that effective persuaders always control the time and place for their message. With the mobile always at my side and aware of my location, I'm optimally receptive to right message, reminder or suggestion, delivered at the right time and right place. With enough software, it can predict what I might need and how to help me. It's almost like we're married.
Adhering to the principles of mobile persuasion will make a service successful.
* Kairos. Offering suggestion at just the right time and place.
* Mobile Loyalty. A successful service will fill the needs of the device owner first before providing value to the provider.
* Mobile Marriage. Positive, frequent interactions for a long time.
* Information Quality. Current and accurate.
* Social Facilitation. Allowing observation of owner's performance by others increases effectiveness of persuasion.
* Social Comparison. Everyone likes being on the leader board.
* Competition. Cooperation and Recognition. All strong motivators.
The Future of Persuasion is MobileReview Date: 2007-07-17
With the ubiquity of mobile phones, the huge influence mobile persuasion can have on the world is unquestionable. Have you ever gotten a text message or a call on your cell phone asking you to add extra preferences to your plan, try a new product, or pay your bill? Then a form of mobile persuasion has already touched your life. Pick up this book and stay on the cutting edge of what will prove to be a huge part of everyone's lives in the near future. This book and Stanford University's Persuasive technology Lab will make it easy, and you won't regret it.
19 books in 1Review Date: 2007-06-30
Covering topics as diverse as augmented reality, mobile marketing, health, and social living improvements and the persuasive methods and effects therein - the reader will find a view into the future in his or her area of interest, and undoubtedly be exposed to a world of new concepts.
From a contributors perspective, the Stanford Captology folks were able to take this very fresh research and turn it into a book in about two months time - unheard of from a publishing standpoint. This means that the reader will find content that is happening today, not aged or suffering from the typical 18 month long publishing delays.

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Descriptive and diverseReview Date: 2007-02-25
I'll be honest; I was expecting it to be boring - but am very pleasantly surprised to find that it's not!
Excellent primary sourceReview Date: 2006-08-25
RIVETING AND INFORMATIVEReview Date: 2006-02-09
Immediate, poignant and fills gaps in my knowledge very nicelyReview Date: 2006-12-03
I COULD NOT PUT IT DOWNReview Date: 2006-01-20
As a first generation American, I always wanted to know how and why my parents came to America... they passed away before imparting this information.... this book fills in all the gaps, in a humorous and interesting way. I could not put this book down, and reread it... Totally enjoyable!!!! 5 stars


A masterpiece !!Review Date: 1999-02-14
Throughout it all Ms Sjoo maintains a wiry sense of humor and a scholastic integrity that proves her impartiality even whilst she warns of the perils of New Age abusers. This book is essential for anyone who is considering a religion that is removed from the Judeo-Christian patriarchy which currently dominates and manipulate women's sexuality and spirituality. She offers an alternative to the New Age false gurus by opening the readers eyes to ancestral pagan beliefs that were more ecologically sound and ultimately spiritually rewarding for their practitioners.
Buy it there will be no regrets
Essential analysis of the New Age and Goddess spirituality.Review Date: 1996-09-15
Roslyn Smyth from Canada enjoys work of Monica SjooReview Date: 2000-09-02
Searching for old Bristol bestfriend Monica SjooReview Date: 2000-09-02
The Great Cosmic Mother ContinuedReview Date: 2006-09-16

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Excellent - supplies missing pieces of the dietary puzzleReview Date: 1999-10-08
Controversial thesis that connects evolution with conditionsReview Date: 1999-08-07
Essential reading: myths smashed, eyes opened.Review Date: 2004-04-04
Don't blame Darwin- they make it clear that he saw the "highway as well as the car", but we have deified his theory and overlooked the limitations that he actually wrote about. One feels somewhat chastened after 30 years or so of blind worship to find that evolution is not the magic amulet taught in school, but merely a powerful tool with quite mundane limitations. These limitations must be understood if one wishes to have any scientific credibility. Sadly only a minority of scientists understand these limitations, and this little book makes the opinions of many seem peurile.
The philosophical and thought provoking discussion is most stimulating- the many interesting facts and anecdotes making it most most worthwhile reading. Like a kitten, my eyes have been opened. Thank you Crawford and Marsh
Confirms nutritional links with man's mind and shapeReview Date: 1999-09-18
A different view of evolutionReview Date: 1999-12-16
The authors present some truly astounding theories on the evolution of humankind, and argue their case well. The book is a bit slow in the beginning, but once they start talking about the evolution of life from the algae onward, hand on to your hats!


Superb Discussion of the Moon's Origins, Exploration, and Reasons for Returning ThereReview Date: 2006-05-08
In his first part Spudis concentrates on describing the Moon and what humans know about it. As a geologist he focuses on the landforms of the Moon, systematically working through discussions of the regolith, volcanism, tectonic actions, impacts and the creation of the lunar face. In this context he discusses in some detail the origins of the Moon, a subject of perennial debate in scientific circles. While still contested, Spudis notes that detailed information from the Apollo exploration of the Moon pointed toward an impact theory--which suggests that the Earth collided with a very large object (as big as Mars or more)--and that the Moon formed from the ejected material. This "big whack" theory explained well what was learned about the geology and selenogony of the Moon during the Apollo program. While there are still details to be worked out, the impact theory is now widely accepted. In the end, Spudis believes that only further research will be able to resolve this question.
The heart of "The Once and Future Moon," however, is Spudis's erudite and impassioned plea for a return to the Moon after more than a generation, the manner in which it might be accomplished, and the scientific activities that might take place there. He offers many reasons for undertaking a renewed lunar exploration program. The rationales include everything from scientific exploration of the Moon, essentially completing the task begun by earlier efforts, as well as developing the resources of the Moon for human use, and engaging in other lunar activities such as astronomy from its surface.
This is a very fine book. Now a decade old, it is time for a new edition of the work, discussing the debate over the possibilities of ice on the lunar poles, and NASA's plans for returning to our nearest neighbor in the solar system. I hope Spudis will undertake this revision in the near term. Until then, I highly recommend this work as an outstanding explanation of the Moon and its place in the human existence.
Upto date book on the moon written by an expert.Review Date: 1998-09-01
An introduction to Lunar ScienceReview Date: 1997-03-10
Great Resource for Science Fiction WritersReview Date: 1997-09-19
Manifesto For Mankind's Return to the MoonReview Date: 2003-06-27
The book is divided into two parts. The first gives a description of the bulk characteristics of the moon. He then goes into a fairly detailed description of what exploration of the moon has revealed in terms of lunar geology. The geological part of the book is written on the level of the "educated layman" so some might find it difficult by a glossary is provided that helps considerably. Spudis is not afraid to challenge the "commonly accepted wisdom". For example, he expresses a healthy skepticism about parts of the now largely accepted "big whack theory" that says a Mars-sized primordial object impacted the fledgling earth in a glancing blow that ejected a large amount of material into space which went into orbit around the earth and later coalesced inot the Moon and also greatly speeded up the earth's rotation about its axis. Spudis says the theory is so broad that it is used to explain away inconvenient data of which he provides examples.
The last part of the book consists of ideas on how the Moon could be explored and colonized in the future on an economically viable basis. For example the lunar regolith (soil) consists of a lot of oxygen which could be extracted. Similarly, the Clementine and Lunar Prospector spacecraft have possibly found water in the permanently shaded regions of craters near the lunar north and south poles which could be exploited in order to "live off the land".
Finally, Spudis makes an eloquent plea for the continuation of manned exploration of space pointing out that it is not enough to use robot spacecraft, but only man himself, on the spot, can really understand and analyze what is being seen firsthand, as well as having the ability to overcome unforeseen problems and malfunctions. Since the Moon is much closer to the Earth than Mars is and is much cheaper and easier to reach, the Moon is the logical choice as the next destination for continued exploration of the Solar System.


Too much fun!Review Date: 2003-05-22
Insightful and Fun, Oracle of Love is a Great Find!Review Date: 2003-05-16
Practical and Highly EntertainingReview Date: 2003-05-14
The excerpt doesn't begin to capture the flavor of the book.Review Date: 2003-05-15
on something terrifically fun and made it easy to understand for the
layperson.
Actually, The Oracle of Love came as a joyful surprise. I brought
it on the train with my friend Paula for the ride to Paris. Luckily, we had two facing
seats and a table in the middle.
So we did readings - for 4 hours! - all the
way to Paris. We enjoyed it. A lot. Of course we realized at the end that
we
had forgotten to mark the cards and so interpreted them all upright... but
never mind... we were amused... then
on the way back Paula had marked the cards
and all of our readings came out dark and murky. Either way, we laughed because
the descriptions of the different kinds of relationships (a different one for every card!) are so true.
The Oracle of Love, by Leeann RichardsReview Date: 2003-06-03
Witty, informative, easy to read, these pages are laced with deep perceptions of men and women, their vulnerabilities, their ambitions, and what makes them tick. We learn to probe beneath the surface of human nature. As well as being an excellent instructional guide, this book is funny. Leeann Richard's quotes and examples are so good, you know EXACTLY what she is describing in terms of feelings and reactions.
A wonderful read, a valuable tool, this book is worht its weight in gold.

ExceptionalReview Date: 2008-08-11
Written from the point of view of a "You Were There" journalist, the author keeps the subject matter and the tone of writing IN the 18th century and draws the reader in.
I was utterly amazed at the way the in-fighting, bickering, arguing and rhetoric that tended to demolish all efforts to reach a reasonable meeting of the minds in constructing the Constitution finally came together to (almost) everyone's satisfaction.Jeffrey St John's style of writing is de-personalized in the BEST sense-- the actions come through loud and clear as though the reader was actually watching a live broadcast of events.
The book kept me on the edge of my seat in some places.
WELL DONE!!!!
How the Constitution was ConstructedReview Date: 2003-08-13
Many of the basics were the subject of debate and controversy. Some called the result a "miracle" (p.x), but it shows the power of a committee whose members work to the same ends. This book attempts to portray the meetings as an evolving news story, as it was happening. Most Americans do not understand the Constitution, because it is poorly taught in schools from unclear text books (p.xiv). Deliberate obfuscation? These 230 pages are a remedy. This book will give a short introduction into the daily operations of this historically important event.
The Constitution has endured for over 200 years because it is a framework (p.131), not a detailed plan that can't be adapted to changing situations. The Constitution has endured as long as it is in the interest of "We the People" to form a more perfect Union, establish Justice, insure domestic Tranquility, provide for the common defense, promote the general Welfare, and secure the Blessings of Liberty to ourselves and our posterity. The hidden agenda of the convention was to create a strong national government that had veto power over all state laws (5-20-1787). The most important reason was the question of domestic and foreign commerce. Rivalries between the bankers and merchants of the North against the planters of the South prevented Congress from regulating trade (5-23-1787). Both forces would unite against farmers and the common people, and the danger of too much democracy (5-29-1787). The Convention wanted to avoid the failures of the Articles of Confederation. The Confederacy owed [money amount]in debt and needed to find a way to pay off their debts (p.139).
The unlimited powers of the Royal Governors made the delegates fearful of a single executive. The consequences of consolidating power was fatal to ancient republics (6-2-1787). Experience rather than abstract arguments shaped the Convention (6-4-1787). Neither the executive nor the legislature should have absolute power. The big problem was to create a national government that would provide balance between the large and the small states. States would be equally represented in the Senate, the lower House would be directly elected by the people, based on proportion to population. This was the key to creating a new national government (p.110). The Southern states were more numerous and wealthy than the Northern states; their method of computing political representatives won (7-12-1787). The Convention unanimously rejected "wealth" as the basis for representation; they should not fear the growth of population (7-13-1787). The new government would be a compound of national and federal government (7-17-1787). A Supreme Court was established, with lower courts (7-18-1787). A single powerful executive would be elected by the people to control the legislature (7-19-1787). The importance of impeachment was discussed and adopted (7-20-1787). The executive was given a veto (7-21-1787). The Constitution would be ratified by the people, not State Legislatures (7-23-1787). The office of President did not exist under the Confederation (p.133).
We the people...Review Date: 2005-09-08
However, the Constitution is heavily in the news, more than we often realise. When the election of 2000 was contested, the Constitution became primarily important; it is always in the background of Presidential elections, but this time it came to the forefront. In the current situation between Chief Justices (a relatively rare occurrence in American history), once again the Constitution is big news. We the people are interested, and we the people should be interested. However, we the people often have little concept of how this formative and foundational document came into being. Jeffrey St. John provides an answer to this situation, in very engaging and accessible style.
This is a journal, a day-by-day account, done in a sort of combination of journalistic and court-reporting styles. Of course, we have no direct journal of this sort, as the proceedings of the Constitutional Convention were strictly secret (not the kind of thing that would play out well in our media-saturated world - CSPAN and CNN among others would certainly expect to be there!). Indeed, those who went to the Constitutional Convention in May 1787 were charged with a reformation of the Articles of Confederation, not the drafting of a new Constitution. History had a surprise in store.
This is not the only area of interest. St. John's documentation shows the different influences into the formation of the Constitution - while it is common to look to classical times and contemporary European governments for influences and inspiration, in fact the most memorable words of the Constitution come from the constitution of the Iroquois League, drawn up in 1520, which began with the words 'We the people, in order to form a union...'.
The various federal structures, the separation of state and federal powers and responsibilities, the debates over how representation is carried out (and who gets represented; the issue of slavery was contentious from the start, and one can clearly see the seeds of the Civil War being planted even at the Constitutional Convention) - these are all portrayed with clarity and candour.
The Constitution was not a document that was intended to be from the outset, nor was it passed unanimously (indeed, not all states were represented at all times of the Convention, not all delegates appointed attended, and one state never participated at all). Some of the founding fathers, including Thomas Jefferson, George Washington and Benjamin Franklin, made references to divine intervention being key in the process; Franklin at the end made the warning about the government being a Republic, 'if you can keep it' - no doubt recalling the fall of other great republics in the history of the world.
This is a fun and exciting book to read, a real page turner. It was published in 1987 as part of the bicentennial celebrations of the Constitution; former Chief Justice Warren Burger provides a foreword for this text.
This is a great and inspiring story, one that should be of concern to Americans of all types and walks of life. We are all 'we the people'.
6 Stars If I CouldReview Date: 2002-07-24
wonderful read - as if you were there!Review Date: 2001-11-09

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Hope for Humanity in Dark TimesReview Date: 2005-11-04
Elgin sees humanity as presently in its "adolescent" stage, with the crisis of the next generation becoming an ordeal of "initiation". To Elgin "our evolutionary challenge is to consciously retain the lessons of each era while moving on to the next". The next era, if we avoid the crash, will be marked by a "compassionate consciousness" for the "Earth and all its inhabitants".
The threat of crash or collapse comes from ecological factors like resource depletion, over population, pollution, and loss of biodiversity, but also from social inequality and injustice. Elgin was well aware of Peak Oil before most people paid any attention. He also cites Jared Diamond's study of the collapse of civilization on Easter Island.
This is balanced by the hope illustrated by successful experiments in sustainability like the village of Gaviotas in eastern Columbia. He sees the media as enabling the creation of a "common purpose for humanity". He has personally conducted "electronic town meetings" and proposes the distribution of "Earthvisions" to counter consumerism.
Duane Elgin sees humanity becoming a "self-organizing planetary family" as it emerges from its coming trials by fire. Yet, if the book has a weakness, it is its lack of a realistic of vision of how all this might come about. For example, what specific institutional changes should we pursue and what strategies should we adopt for this pursuit? For some of us, new institutions and practices of democratic global governance are an obvious place to start, however visionary this may seem in the current political climate.
Deliberative democracy, to be effective, needs knowledge of viable means, as well as of desirable ends. Elgin's crusade for "voluntary simplicity" has helped promote a new morality, which I and many others are now attempting to practice. However it has not offered an alternative global politico-economic system to the current one based on over exploitation of resources for the over consumption of the world's affluent few. I suspect, in fact, that it won't be until "voluntary simplicity" becomes "necessary simplicity" for the affluent world that this alternative system will begin to take form. If Elgin were to team up with some progressive economists for his next book, we might be better prepared.
Paradigm Shift Needed For Sustainable Living On EarthReview Date: 2005-05-10
This is a close parallel to E. O. Wilson's thoughts outlined in his engaging book, "The Future of Life", where humanity is passing through the "bottleneck" of converging circumstances- a long history of environmental destruction, out-of-control population numbers which are depleting the Earth's resources faster than can be regenerated. In both books, education and adherence to vastly more sustainable lifestyles will be the determining factor as to whether we make it past the 21st century and into the future or we will not heed the call to reform and end up going the way of the dinosaurs.
"We have met the enemy and he is us"- Pogo. Now that we know, will we change our destructive ways?
We have arrived at what Elgin calls "Hitting the Evolutionary Wall" (beginning of chapter 2, p.15) and "Are We Are On A Collision Course With Nature?", so it was fitting that this chapter begins with two good quotes:
"What is difficult is to imagine how to get out of the situation we're in right now in a time frame that is in line with the rate of deterioration that we're seeing."- Paul Hawken ["Natural Capitalism"]. And:
"If we do not change our direction, we are likely to end up where we are headed." Indeed!
Ancient Chinese Proverb.
Chapter 3 begins with the mechanisms for change needed for our survival and that is: "A New Perceptual Paradigm: We Live In A Living Universe", we are interconnected to all life and need to realize that we do not live in a human-only world. Our life-styles immediately effect all other life and we need to adopt a much smaller "footprint" to insure the health and safety of all life. Realizing the dynamics and requirements of life for a healthy, rewarding existence vs. "living as just not dying" can be absorbed from meditating on a quote from Teilhard de Chardin: "The whole of life lies in the verb seeing" (p. 43). We might then ad to that: "...and feeling and doing."
Elgin posits that "Voluntary Simplicity" or again, reducing one's footprint and impact on the environment is the most immediate and helpful thing we can do to help lessen the load we place on Nature. Do we really need to be lead around by advertisers constantly telling us that we need this or that to be happy? Or can we learn to get by just fine by acquiring only what is necessary for a comfortable living? On that thought it helps to keep in mind, "The price of anything is the amount of life that you have to pay for it."- Henry David Thoreau (p 71).
"Promise Ahead" is a beautiful collage of thoughts and parallels to Theodore Roszak's "The Voice of the Earth", Thomas Berry's "The Dream of the Earth" and "The Great Work", et al.
Duane Elgin has put together a substantial amount of data on life-style changes needed to help humanity "bounce" past the current "juggernaut" or "bottleneck" we are facing to insure a reasonable transition to an integrative existence with all life for a brighter future. His books include, "Awakening Earth" and "Voluntary Simplicity", et al. His website is an info central for more information on sustainable living and education [...].
A trip to the promised land.Review Date: 2000-12-12
To turn an "environmental crash" into a "spectacular bounce," Elgin encourages us to "live lightly in a living universe" (p. 67). "If life is nested within life, then it is only fitting that we treat everything that exists as alive and worthy of respect. Our sense of meaningful connection expands to the entire community of life, including past, present, and future generations. Every action in a living universe is felt to have ethical consequences as it reverberates throughout the ecosystem of the living cosmos. The focus of life shifts from a desire for high-consumption lifestyles (intended to provide both material pleasures and protection from an indifferent universe) toward sustainable and simple ways of living (intended to connect us with a purposeful universe of which we are an integral part)" (pp. 67-68). In contrast to "the dark side" of the American Dream, Elgin advocates a life of voluntary simplicity, in which a rich inner life takes precedence over getting rich. The "hallmark" of voluntary simplicity is that "life is too deep and consumerism is too shallow to provide soulful satisfaction" (p. 73). For Elgin, a promising future is also contingent upon our ability to communicate (p. 95) with "mature and soulful compassion" (p. 113).
This is not a pessimistic book of revelation. Despite its sobering statistics, Elgin's thought-provoking book is filled with promising possibilities for the unknown future of planet Earth. However, given the serious "adversity trends" plaguing our planet, it is challenging for me to share Elgin's optimism, and many of his simple and idealistic solutions are not entirely convincing. Still, Elgin's book is a "Promise" worth keeping, together with Thomas Berry's, THE GREAT WORK (2000). Keep both books close at hand through these troubling times for our planet.
G. Merritt
A Must Read For Grown-Ups Who Feel Like Something's MissingReview Date: 2002-03-07
Promise AheadReview Date: 2002-02-16


Powerful, forward thinking military theoryReview Date: 2001-10-16
As one might imagine, "Race to the Swift" is a call for speed and stealth in military action. It's not just about technology, however; Simpkin goes to great lengths to examine political/home-front issues, logistics, and military hierarchy. Ultimately, though, these all serve as supporting evidence for his core argument: that the current heavy mechanized divisions of today are too slow in light of the incredible increase in available firepower on the modern battlefield. As an alternative, he calls for armored, stealthy, heliborne cavalry. Traveling in something akin to airborne tanks, capable of deploying on conventional tracks when necessary, these new formations would deploy off of submersible helicopter carriers. Obviously, this thinking is more revolutionary than evolutionary, some of it even smacks of science fiction, but the core validity of his argument, that an exponential increase in speed is called for, is undeniable.
Of particular note for the times we live in are the final few chapters, especially the last one. In them he examines what it means to "wage war" in the age of non-state actors. His arguments on the use of Special Forces backed by the appropriate application of conventional forces seems to have been borrowed wholesale by the planners of our operations in Afghanistan. Also very interesting is Simpkin's exploration of the legal language necessary to maintain the integrity of our western values in our post September 11th world.
In the end this is a work of immense value. As I said earlier, though, the reader has to be committed to taking something out of it. When you are, when you look past the Central European staging for the writing, you will find a work that is rich in both theory and practical application. The way in which it relates to our current situation is almost uncanny, and the guideposts it offers for the future are immensely valuable. I suspect that in the years to come we will hear many of Simpkin's ideas being revisited. The nation in general, and our leaders in particular would do well to pay them heed sooner rather than later.
Classic of lasting value, early focus on C4I, rotary, OoA OpReview Date: 2004-01-14
Brigadier Simpkin was one of the first, and is still among the best, to focus on the role that both C4I (command, control, communications, and intelligence) as well as rotary wing capabilities (including vertical short take off and landing) would play in placing eyes on target, boots on the ground, and in strategic, operational, and tactical mobility.
He notes that secret C4I is largely counterproductive.
He also focuses on the dramatic implications for force structure as well as intelligence of "out of area" (OoA) operations becoming the norm. The United States and the rest of the world are, for example, completely unprepared for no-notice asymmetric and tribal warfare in Africa, where the United Nations is trying to deal with five complex emergencies as this is written (Burundi, Congo, Ivory Coast, Liberia, and Sudan).
If you can get a copy used, go for it. Worth republishing.
The sharp edge of the cutting edgeReview Date: 2000-09-30
THE RACE BELONGS TO THE SWIFT, BRIGADIER SIMPKIN!
Serious Thinking for the Serious ProfessionalReview Date: 2000-04-08
Finally Back in PrintReview Date: 2000-11-29


The Enduring Legacy of Karl Popper: A ReviewReview Date: 2001-07-02
All of the Chapters in "Science and the Open Society" are striking and contain worthwhile insights. As a whole they allow one to think about the corpus of Popper's work and the major themes he developed over the course of 60 years. In fact, Popper himself wrote no single work that would allow us to do that. Notturno, in providing that perspective here, gives us a bird's eye view that we must work much harder to get from Popper's work. If you seek an understanding of Popper, start with Notturno and then read Popper for yourself, with the context you need to actively grasp what Popper presents.
All of the book is valuable, but there are a few Chapters that stand out from my own perspective as a Knowledge Management practitioner. These are Chapter 10 on the choice between Popper and Kuhn, Chapter 7 on the meaning of world 3, Chapter 5, a brilliant account of the breakdown of foundationalism and justificationism and of how Popper's critical rationalism escapes from the problems inherent in these views and provides a basis for solving the problems of induction and demarcation, and Chapter 3 on the significance of critical rationalism for education in open societies. Here is a more detailed review of Chapters 10 and 7.
Chapter 10, "The Choice Between Popper and Kuhn: Truth, Criticism, and the Legacy of Logical Positivism," takes up again the task of proper reconstruction of the nature of science following the breakdown of logical positivism. Notturno shows that Popper and Kuhn took two contrasting roads in journeying from this crossroads of 20th century philosophy. He traces how Kuhn and the many who followed him took the road to relativism, institutionalism, and "political" science, while denying the possibility of external rational critques of governing paradigms. Popper, on the other hand, took the road to thoroughgoing fallibilistic truth-seeking, a path which rejected foundationalism and justificationism, and offered a view of scientific objectivity attained through shared criticism of alternative knowledge claims conjectured as solutions to problems. As Notturno puts it (P. 230): "The issue at base is whether science should be an open or a closed society." Notturno shows that its is Kuhn's choice that leads to the closed society, and Popper's that supports the idea that (P. 248) ". . . our scientific institutions should exist for the sake of the individual - for the sake of our freedom of thought and our right to express it - and not the other way around."
Chapter 7 is a careful account of Popper's controversial notion that there are at least three "worlds" or realms of ontological significance: (1) the material world of tables, atoms, buildings, lamps, etc., (2) the mental world of thoughts, beliefs, emotions, etc. and (3) the "world" of words and language, art, mathematics, music, and other human, non-material, but sharable and autonomous creations. Popper criticized monism, the doctrine that only the physical world exists, and dualism, the idea that there is only mind, matter, and the interaction between them, in favor of a broader interactionism among three realms. This idea has been among the most difficult of notions for people to accept.
To many (including Feyerabend and Lakatos who ridiculed it), it smacks of Platonism, even though Popper clearly distinguished his own world 3 ideas from platonic forms. But Popper's world 3 notions are critical to his ideas about the pursuit of truth, criticism and trial and error as the method of science and problem-solving, the growth of knowledge, and evolutionary epistemology. Popper's world 3 is also critical to knowledge management, because without it we can't sensibly talk about managing the interaction between subjective mental knowledge (world 2) and objective linguistic knowledge (world 3), and, one can argue, it is managing this interaction to enhance the growth of relevant knowledge that is knowledge management's greatest challenge and major preoccupation.
Of all the commentary I have seen on world 3 Chapter 7 is the best at simply stating what Popper meant by it, why the notion is important to critical rationalism and the growth of knowledge, why people have denied its importance, why world 3 is consistent with a thoroughgoing fallibilism, why world 3 is a denial of empiricist epistemology, why the notion of world 3 is not invalidated by the greatly over-rated "Ockham's Razor," why world 3 doesn't violate the principle of causality, and finally why world 3 is important in spite of the view of the Wittgensteinians that solutions to philosophical problems which world 3 is an instance of, are meaningless because such problems are themselves meaningless. And in the process of doing this commentary, Notturno presents and analyzes for us a wonderful story of an encounter between Popper and Wittgenstein (mediated by Bertrand Russell) at Cambridge on October 26, 1946, which in microcosm, illustrates the conflict between reason and authority, and the open society and the closed society. It was an encounter in which the master of the cold stare, the mystique of genius, and the pithy aphorism, found himself so frustrated by the master of critque and dialogue that he left the field of open debate in anger and disgust.
Free up your thinking with this bookReview Date: 2000-05-31
The author has applied remarkable energy to running open society seminars through the post-Soviet world. Some of the chapters of the book are based on these seminars, and the talks are honed through frequent delivery before groups that are receptive yet skeptical. It would be a terrible mistake to assume that the presence of this audience means that the book is not relevant to the American experience. Notturno understands that Popper's intention was to promote openness in all modern societies, not just Communist ones, and he has admirably brought Popper's program up to date. He efficiently critiques the primacy given to consensus in science. He also addresses dangers outside the scientific institution proper by taking on tolerance, relativism, therapy, and bureaucracy.
In several cases his starting point is biographical, and he offers some revealing letters and contemporary accounts that most of us will not be familiar with. These materials give his philosophical arguments freshness and motivation not often found in academic works. Wittgenstein, Carnap, Freud, Bohr, Kuhn, and several other heroes are indicted for various offenses against open science. Popper isn't spared either, though he certainly comes out ahead on crucial matters.
The best feature of the book is that the reader has a sense of where to begin and what to do. I found myself wanting to stand up, ask a question, and engage somebody in authentic discussion. You are propelled forward toward problems, in your own voice, not backward toward anything that Popper might have said. I can image that this would be a very useful book in almost any public affairs course that reflects on ground rules for debate and investigation. Better yet, the book can help adult learners free themselves from the stifling rhetoric of ideologists.
I was curious and asked Notturno where his program is headed. I was pleased to find that he has plans for workshops, international academic contacts, dissertation support, and other collaborations that offer practical results, or at least a fuller sense of what rational discussion entails. I recommend that you get in touch with him, especially if you have ideas on how to institutionalize these activities. ......................
Disputing disputation. I accept what Notturno extracts from Popper as good logic, but I wonder whether something more needs to be said about the social side of argument. Popper was relentless in finding the contradictions in others. Students who tried to fend him off using self-protective rhetoric often felt ridiculed when his persistent questions eventually forced them to admit their errors. But it is probably the case that students who adhered to good logic were also humiliated. The assumption behind such intellectual conflict is that contradictions are not voluntarily displayed. More generally, one defends tidy statements that brook no problem. Is that the kind of statement we must have at the ready before speaking to each other, and is that process ideal?
I wonder about such things, and suffer for it. Last week, I drafted a report and offered examples of how software could be used. I mentioned an operation that would be useful to execute in the software, but cautioned that the operation might be too difficult to implement. I figured that it would be useful to retain the idea as a possibility rather than to discard it. The project manager, adhering to conventional practice, did not want this or any problem mentioned in our report, and the idea was discarded. The motivation, I suppose, is to give the client nothing that can be questioned, nothing incomplete. Is that good?
The same sort of thing happens when writing definitions. The definition and examples stay well within what is safe to say, and no guidance is offered that would help decide hard cases, which is exactly when definitions are needed.
We challenge each other to find weaknesses that we are reluctant to disclose and may actually be hiding. It is a cat and mouse game, not a mutual exploration with a common object. To explore together would require a kind of trust between partners that doesn't often exist. One approach to building that trust is to create a space for imaginative thought in which a different set of rules is enforced.
DeBono has argued well for a separate imaginative effort prior the critical effort, symbolized as green hat versus black hat thinking. But consider how things actually play out in an organization that sequesters thinking in this way. 3M requires that people work on secret projects for a significant percentage of their time, and they are expected to bring a project forward when it is ready to be criticized. Whenever anything is brought before an "outsider", the presumption is that it is offered as something to be attacked. There is no possibility of wider collaboration beyond a secret cell of partners.
To put it bluntly, I'm wondering whether loose thinking should be an element of openness. The idea is not to avoid critical thinking, but to neither elevate nor extend it to the point that it suppresses options, rewards timidity, and encourages unproductive conflict. [1] In both science and business, new approaches that eventually prove to be better usually perform poorly at the beginning. An idea gains a following on an intuitive, theoretical, or emotional basis before it reaches final form. [2] Without these non-rational appeals, which are very similar to the "communal" appeals that Notturno counts as a danger, the innovation pipeline could dry up. [3] Notturno says that false theories are a dime a dozen, which is true, but new theories are in the same stack.
An open attitude, I feel, is something different