Fund-of-funds Books

I have been doing promotional design and communications for years. And I have never seen such a straight forward, concise, personable and well written resource. Great format! This book is a discovery so well rendered that I was left wishing I had found it years ago. It is not just for fundraising... it's about connecting with people who care about your organization, certainly our most important circle of individuals. Thank you! SO glad a friend referred me to it. Short, sweet and well worth ten times the cost. -C

.....unless you are ready to start making lots of money with your newsletters! We were getting ready to prepare our next newsletter, hoping to raise enough money to at least pay for the cost of printing and mailing it out. I decided that this book sounded worth reading, so I ordered it. I was surprised and pleased with all the great information packed in this book. It explained in great detail the mistakes that are made in writing newsletters and why many of them don't bring in much (if any) money. If you are wondering how to jazz up your own newsletter, don't waste another second - get this book and start making those changes. In just a couple of weeks, we have made more than we ever made with our previous newsletters, so we are very excited! Who knew that headlines could be so important????? This book paid for itself with the next newsletter we sent out!

After reading Tom Ahern's "How to Write Fundraising Materials That Raise More Money: The Art, the Science, the Secrets" straight though, I read this one straight through too. Since much of the material was reiterated in a different way, I was able to skim yet have a much fuller understanding of the concepts. I would read both as they are both valuable. I never read books straight through, these are different. I found these to be riveting and rejuvenating. Fun, fast, easy reads that impart an amazing amount of insight into writing for fundraising.

Concisely and sharply written with easy to use advice. Affirmed things that I "knew" but had forgotten about. Used the advice and our newest newsletter has much more "pop" to it. I'll be interested to see if there will be an uptick in donations following its release in a week or so.

Hi Tom,



Your book Raising More Money With Newsletters Than You Ever Thought Possible is terrific!



I started reading it just after completing a quarterly newsletter. I can't seem to finish your book because I keep running to the computer to "fix up" the thing I had thought was a newsletter. I am reading this on a stay-at-home-day-for-reading and when I'm not at the keyboard I am phoning colleagues with new ideas. They may never let me read again.



I heard you speak at the AFP Congress in Toronto and knew this would be a good book. Thanks for making it even better than that.



Are you changing the world? Maybe not. But you are certain to change newsletter writing!



Julie Kinkaid

Charles Lewis and the Center for Public Integrity provide a lot of campaign finance information and numbers in this book. Call it following the money trail. They do that very well!

One of the more disturbing observations in the book is that the race for the White House is basically narrowed down to the two major party contestants the year before the election by way of the money amounts collected. The wealthiest interests often have a heavy influence on that selection.

There is plenty of financial information on who backed George Bush for president as well as a brief, intriguing college and business bio of Mr. Bush.

This book has some of the most detailed numbers and information on the Florida fiasco of election 2000. It's on par with the work done by Greg Palast. The "false positives" as collateral damage in the felon voter purge was driven home with an example of an African-American preacher falsely purged and how he had to argue for his right to vote. Equally disgusting was the story of the lobbyist/former Florida state official who profited from her own incompetence by making a commission(profit) on both sides of a transaction when she sold some Florida counties new voting machines.

The author even turned up some connections between active lobbyists and the infamous BCCI bank. The lobbyist connection with the national party committees is another topic covered in the book.

Of the books on the subject of Bush and Enron, this book shares some of the details of letters sent between Ken Lay and George W. Bush demonstrating the long, friendly relationship between the two.

Dozens of cabinet and other key posts were filled by people working for the industries that they would be responsible for regulating. This administration has been arrogant about conflict-of-interest violations. As well as secretive and when it comes to releasing proposals, oppurtunistic. Take the release of controversial proposals on Fridays or on holidays to avoid public visibility as much as possible.

There is a wealth of political and financial information on the president, but this book is anything but partisan. The last section of the book investigates the Democrat candidates of 2004 and their finances as well.
This book answers the question of who bankrolls the candidates and what they expect in return in a clear manner.Highly recommended reading for an understanding of how presidential campaign financing works. It would have been interesting to have a 2008 version available.

Whether you like President Bush or not, you should read this book. It paints a disturbing picture of the realities of his administration. And it educates the reader how our political process has gone astray. This is another example of the fact that the best non-fiction books rarely make the top seller's lists because mainstream publishers are politically motivated.

This book contains enough history about each candidate to make anyone feel confident with their vote. And, unlike almost any other political book I've read, it is suprisingly non-partisan. Furthermore, it really opens you eyes on the political fund raising system and what the candidates actually have to do before the become president.

After reading this book, it will become much easier to see through the candidates rhetoric, and this book or one like it should be a pre-requisite before voting.

This book is THE benchmark for investigative journalism done by the people at www.publicintegrity.org. An honest, fair and balanced presentation of the facts surrounding the Democratic candidates for President 2004 (which has since been whitled down to Kerry) and President Gearge W. Bush. You simply cannot say you are an informed voter until you read this book.

Let me start by saying I do not want George W. Bush re-elected, and I don't have any interest in John Kerry running the White House for the next four years either. I left myself open to have my opinions on American government influenced by this book, but I could never have imagined the magnitude in which this book changed my beliefs of our political process. It's no secret to anyone that money rules each and every major player in our political system. But what this book does is demonstrate just how out of control it's gotten. Author Charles Lewis uses indisputable facts and figures to show the shortcomings each of this year's presidential candidates, especially each candidate's willingness to let money and particular groups dictate the policy he feels is best suited to run the country. He hammers Bush in a bad way, but nothing he says can be considered untrue. Lewis uses the Freedom of Information Act to compile a body of evidence that implicates Bush in a dozen shady financial undertakings and also describes the way in which many of Bush's closest advisers landed high-level positions in government. You simply cannot fathom the number of Bush's advisers who were once employees or board members in companies (pharmaceutical, energy, law firms, etc.) that make up Bush's chief campaign donors. That is, at least until you read this book and Lewis starts listing them one after another. Lewis and the Center of Public Integrity maintained their own integrity by taking a completely non-partisan approach to this book, unafraid to tackle Bush and Democratic challengers alike. I cannot wait until 2008 to see what Lewis uncovers next. Hopefully, Bush and his cronies (or Kerry, for that matter) won't further gut our rights as Americans and refuse us the right to read it -- and Lewis' right to write it.

This is the definitive guide for anyone looking for a corporate sponsor. It was enjoyable to read and I find myself reaching for it time and again. The concepts were easy to grasp and the tools were especially useful. It is a great source of information for beginners as well as seasoned sponsorship seekers. It's a great read and well worth purchasing.

This book is very useful and practical thanks to its suggestions in a matter which is at the same time delicate and fundamental. Besides it is well-organized and clear in its contents

Being a realtive newcomer to sponsorship procurement, this book has been valuable and well used. The Sponsorship Seeker's Toolkit teaches every step necessary to make first contact, foster relationships, build a creative winning proposal, administer your proposal and prepare followup reports.
This and the two previous Sponsorship Seekers Toolkit can take a novice and teach them how to speak to sponsors confindently and knowledgably.
If you're a seasoned professional, Kim and Anne-Marie come up with such creative partnerships, you'll find yourself smiling over the common sense they inject into every chapter.
This book has taught my staff how to present proposals that will enhance multiple sponsors, thereby giving them more bang for their buck as well as making the event more memorable for the audience.
This book is a dog-eared must in my professional library.

Content was relevant and definitive. Great examples and templates and every aspect clearly explained and expounded where necessary. An essential piece of reading.

This book is an excellent resource for anyone attempting to obtain sponsorships. It is well written and easy to follow with many useful tools.

This book is worth reading simply for the pertinent information on world economic trends. I found it interesting and well written, though shallow. If you are a devotee of "realpolitik" this book will likely "fry your burger." If, however, you are looking for in-depth analysis of the forces driving globalization and are committed to the advancement of human rights you may be disappointed in this book. It is like a flyover of a landscape at a few thousand feet; it gives a nice overview of the topography but fails to seriously address the tectonics, climate, and plant and animal communities that shape it, to dangerously stretch the metaphor. His bottom line on globalization: You can't fight the future, but maybe the West can unite to fend off the economic warfare being waged against us by the yellow scourge. He sees the demise of the welfare state and labor unions as natural and not particularly lamentable outcomes of globalization. He advocates nationalized health care paid for by a national sales tax in order to unburden the flagging US corporations of their labor obligations. I think this is a splendid idea as long as the tax is levied on all sales at the same rate, including stocks and securities (that will be the day). One sub-text to be gleaned:If you're in the upper economic strata, relax; life will only get better. It's only the working stiffs at the bottom who will really suffer. The parasites at the top will always find plenty of fresh blood to suck (my terminology, not his).

Globalization has had a strong, yet subtle, propaganda from both the "liberal" and conservative media in the last years. Just take a look at magazines Newsweek, Time and many others, but above all The Economist. They are always reminding us how important is that companies can freely operate globally. Fareed Zakaria, for example, wrote some weeks ago that while ipods are made abroad, most of the profits go to Apple. Good for Steve and Co. but bad for common people who don't own corporations. Instead, Mr. Zakaria chose to show off the startlingly low American unemployment statistics. As for web sites, go to the ultraconservative [...], which has a single one writer against free trade, Pat Buchanan.

Gabor Steingart is one of the few writers who goes deeper that and exposes what holds the terrific unemployment statistics: part-time jobs (no matter how few hours a week), minimum wages and plain unemployed simply masked. We can even say it is as hard to get in those statistics as getting into an ivy-league college. According to the US Labor statistics, the minimum wage jobs are meant to be the main jobs sources by far and large in the next years. There will be like 600,000 opening for college professors and many others for college graduates, which all in all won't take the whole youth needing jobs. Yet, most of the media (both "liberal" and conservative) remain simplifying the issue and keeping repeating the great unemployment statistics and Wal-Mart prices (which are not so great either), just like a nazi general used to say to keep lying until people believe them.

The news channels don't promote globalization as much, instead they distract us and focus on the oversimplification of the "culture wars" (both excessive liberals or conservatives, who are minorities in USA) , missing people (like 1 in 100,000) and most recently have only paid attention to the political campaigns and the financial crisis. These issues are surely important and still second in importance to the basic need of making a living, which globalization won't let us do. No matter how cheap a product can be as the propaganda always says, if you don't have a job you can't buy much, which is happening to more and more millions of people all over the 1st world, as Gabor well exposes.

I feel almost personally grateful to Steingart because he has written something I have always wanted to say, but couldn't possibly have said so well.

The questions he asks on page 227, for example, have been troubling me for years. I beseech every American to pause and respond to these buring questions.

"Did you really believe that you could live, in the long term, on borrowed money?
"Who actually claimed that such a large nation doesn't need an industrial base?
"Where are the men and women who made us believe that a negative balance of trade is a sigh of strength?
"Why did no one on Wall Street sound the alarm bell when the U.S. dollar became eroded and lost intrinsic value for such a prolonged period of time?
"Is it possible that no one could have noticed a country that was once the world's biggest lender selling off its assets to others?
"How could the entrenchment of economic inequality in a democratic nation have been tolerated for so long?
"What happed to the upward mobility that was once this country's trademark?
"And, last but not least: why did democracy, which is supposed to react more quickly to malfunctions than other forms of government, fail so miserably?"

As someone who genuinely wishes America well, it pains me to see this great country de-industrialized and become the biggest debtor in human history, reduced to begging more loans from foreign powers such as the Chinese Communist regime.

My gut feeling is that it's too late to remedy the dire situation. I pray miracle happens. I wish to be proven wrong.

By the way, Deng Xiaoping was never premier of China, as Steingart told us. His official position, when he did hold one, was vice-premier, though he was the paramount leader of the Chinese Communist Party from the early 80s. Chinese politics was bizare.

Every American should read this book; the author gives a broader view about the world economy, and how we got to this point, where we have been losing jobs to the Asian countries: the causes, the consequences and what we can do to revert it.

Among the fairly simple, but politically difficult recommendations is to eliminate income based taxes and instead tax consumption. The US policy of taxing income of individuals and, especially corporations, effectively makes US products gives importers a free ride and makes US exports uncompetitive internationally. Taxing sales not only levels the playing field for US producers domestically and internationally, but also greatly reduces tax fraud and black market free riders.

Eliminate the tax on savings and capital gains and odds are people would save and invest more.

I have to admit when I read the forward by the author I was a little disappointed. He states he's not going to talk about those he works with. I thought he was going to basically cover history. Luckily that's not the case, he covers recent scandals and covers scandals from the past (dating back to the founding of WV).

Unfortunately through the first part of the book the author keeps luring us in with really great stories, then interjecting his own experiences into it. In this case it ruins the magic. He's got great information(which is all thoroughly documented) on everything from Mother Jones to Arch Moore, but each time he interjects his own stories it breaks the flow of the story.

For all the flaws though it was immensely readable. I eagerly look forward to any future books by this author. I just hope he writes about an area he isn't so involved with.

As a person who was not born and raised in West Virginia, Loughry's book was an eye-opener. It takes the reader beyond the flippant comments and sound bites that emerge every political season, to give one a baseline, if you will, of the sordid past of politics in the state. The political shenanigans occur on both sides of the aisle, and some of the strange bedfellows that emerged at various times are truly fascinating.

The book begins with the Kennedy campaign and how a largely Protestant state voted for Kennedy, a Catholic, and changed the balance between Kennedy and Hubert Humphrey in a primary season very different from what we see today. Loughry takes us into the inner workings of the political machines, lubricated by money from Joseph Kennedy (who is responsible, verbatim, for the title of the book).

From there the book shifts backwards to the development of political bosses of the distant past and then takes us through to some of the aspects of politics in play to this day.

I cannot verify Loughry's claim that everything he has gathered is verifiable through media excerpts, but I can say that it is a fascinating read that is a must for any armchair politician in the state, and a great read for anyone interested in how our the voting process works or does not work

After having this book recommended to me, I was a bit skeptical, figuring it too dry for my taste, but I was immediately drawn in and had trouble putting it down. Growing up in West Virginia I was startled at how deep the corruption in politics has been and its continuing nature. The book examines corruption itself in a very fair and even manner without attacking any particular group. After reading this, the need for election reform and accountability in public office is obvious. Not just for West Virginia but for the country. I found the book to be interesting, informative, entertaining at times, and very thought provoking. I would recommend it to anyone, whether or not they have an interest in politics. I can even see the value of the book as a required text for high school students because it provides a taste of history that is sometimes buried, along with a plan for the future.

Don't Buy Another Vote....is a wonderful, easy to read, eye-opening book. I think everyone including college students, West Virginians, people that follow politics very closely, and people that just vote should read. It is a very honest look at political corruption with a little humor along the way. Very well written! Go get a copy!!!!

I just finished "Don't Buy Another Vote, I Won't Pay For A Landslide" and find it to be one of the most amazing books I have ever read! I started reading and surprisingly, I couldn't put it down. Being a political junkie I thought I knew just about everything about politics, but this book breaks it down to a much more detailed level in a very comprehensive, yet readable way. The detail is mindboggling, but the conversational style of the author is refreshing.
In all of my years of reading political books and following politics, this is the first time I have ever read a book written in such a non partisan manner. I was skeptical at first because individuals often proclaim to be non partisan and write without bias, but that rarely is ever the case. The author is an equal opportunity offender, but it is clear that he doesn't pick on anybody. Instead, he tells the story of incredible corruption broken down at a state level. It includes amazing information about Mother Jones, the Hatfields and McCoys, the Coal Mine Wars, governors going to jail, a state attorney general hiring hit man to kill one of his deputies, another governor having his wife bribe a juror, a judge who bit the end off of a defendant's nose, and countless other stories. What makes this book different, however, is the that author provides a step-by-step way to fix the system that can be applied to all fifty states. This guy should run for Governor or U.S. Senator because we lack these types of visionaries in state and federal government these days.
This book should be read by everyone with any interest in politics, history, psychology, elections, etc.... I was overwhelmed and have told everyone I know. Every single high school student in America should be given a copy of this book as they graduate. This book changed my life! READ THIS BOOK!!!!

This is very focused in helping a novice or experienced fund raiser to maintain and develop their passion for contributing their goals to help a charity organization achieve their mission.

We already had a good process for giving a fundraiser. But Carolyn's book made all the difference. We tweaked and polished what we were already doing using her ideas and upped our net by 30%.

Dr. Farbs book is fantastic. I recommend this book for anyone just beginning in fundraising or charity events. Dr. Farbs book guides the amateur through promoting a cause, assembling committees, strategic planning, PR and so much more! The only complaint I have is that I did not buy it sooner!

I had the good fortune of meeting Dr.Farb at a book signing, 2 weeks before I was asked to chair the 40th annual Lunar Rendezvous Festival which celebrates the accomplishments of NASA and the community that surrounds it. Using her book as the basis for my organizational structure, we have implemented the "zero budget" principle and have enjoyed early successes. I highly recommend this book to anyone planning a charity fund raiser. It truly shows you how to avoid the expense pitfalls of throwing a major venue.

THE FINE ART OF FUNDRAISING is the definitive resource for organizations and individuals involved in fundraising. Every aspect of successful fundraising is covered in this step-by-step guide that focuses on a variety of events ranging from bake sales and carwashes to large scale fashion shows and charity balls. Volunteers new to fundraising as well as seasoned volunteers, committee chairpersons, and organization staff persons will benefit from reading this comprehensive book before beginning any new fundraising project. As a volunteer involved in fundraising events for over 25 years I find this resource to be well organized, thorough, and always on target with practical advice that addresses the needs of volunteers at all levels.

Attracting and handling benefactors and in-kind donors, reaching corporate supporters, and applying for grants are some of the topics discussed by Dr. Carolyn Farb. Anyone who chairs an auction will find the two chapters devoted to the nitty-gritty of planning and executing silent and live auctions immensely valuable. Choosing entertainment, selecting a menu, decorating, public relations--they are all covered in this work. Of particular interest to volunteers are the samples from Dr. Farb's own fundraising successes: invitations, response forms, benefactor letters, menus, seating charts, media releases and many more.

Every organization involved in fundraising should have multiple copies of this book available for staff and volunteers. Fundraisers at all levels will benefit from the valuable tips and wealth of ideas shared in this extraordinary resource.

This book contains an excellent compilation of speeches that cover John Bogle's career and philosophy of investing. Investors at all levels will glean important information and motivation from his recommendations and thoughts on indexing. His thoughts give important ideas to keep financial information and markets in perspective. The only limit on the information in the book is that how much more global investing has become a part of the financial markets. However much valuable information is relevant and available which is key to effective investing.

The book has five parts - the first four are speeches, and the last is his famous thesis. Part I is Investment Strategies for the Intelligent Investor, Part II is Taking on the Mutual Fund Industry, Part III is Economics and Idealism: The Vanguard Experiment, Part IV is Personal Perspectives and Part V is John Bogle's famous Princeton Thesis: The Economic Role of the Investment Company. All speeches are well worth the read, however, the book lends itself to a good ability to pick and choose what you are interested in. A clear and interesting read from a brilliant investment strategist.

I thought I was out of luck to own the book with Bogle's thesis...I'm very happy!!

A good, practical, no-nonsense book on investing that emphasizes returning to basics and tried and true approaches that have always worked over the long term. This advice is especially timely coming as it does in the aftermath of the recent bear market. Bogle points out that it's important to implement an investment program that matches your needs and risk tolerance, perhaps the most important thing in an investing program, since if you can't sleep at night, you probably won't be able to maintain it over the long haul. He also emphasizes that investing needn't be, and perhaps shouldn't be, rocket science, and that you can do quite well in the market over the long term just by matching the performance of the market. As many people found out recently, pursuing a momentum strategy in an era of already overheated PE's and buying the latest hot story stock can be very risky. Following a value-oriented fundamental approach with at least part of your portfolio can be a useful way of reducing volatility and improving your performance even if you're a died-in-the-wool momentum investor.

The best to do this is by following a strategy of just investing in a fund that tracks the major indexes, which does two things. First, it minimizes costs, so you won't pay any management fees as you would for your typical mutual fund. Also, most investors don't realized such costs as advertising and sales expenses are minimal for an index, compared to other funds, and those are typically passed on to the investor in the load or management fee. But the most important reason is that 90% of fund managers fail to beat the averages over the long haul. Since there are now more mutual funds than there are stocks on the New York Stock Exchange (which is over 5000) and as I said, 90% of them fail to beat the indexes, it's hard to imagine a more sobering reason for making an index at least a part of your investing strategy. So overall, a good book on investing emphazing a no frills, common-sense, and back-to-basics approach.

A brief side note here. I noticed the forward is by Paul Volcker, the former Federal Reserve Chairman who was succeeded by the present Al Greenspan. Volcker went on to head up the World Bank after that job, and I was glad to see he's still around and working.

John Bugle, one of the brightest minds of our century raises some of the most important financial questions, of the last 50 years. Bogle on Great Ideas in Financing includes four criteria: 1. Simplicity - Buy the whole market haystack, an index capable of matching the market. 2. Focus (Seek the hard crusted but nutritious bagel of earnings, dividends, and interest yields rather than the sweet donut taste of price with its high price earning multiples) 3. Efficiency (minimize frictional costs of fees, commissions, and taxes with an Wilshire 5000 index). 4. Stewardship (keep the interest of the client first). Bogle's index was free of tax, include a small transactional fee, represented 8000 stocks in the market, and matched the market rate of return.

Mutual funds have become a vehicle for short-term speculation, a trend fostered in part by the industries focus on marketing. Today the average fund holds stock for 400 days compared to six years when Bogle graduated from Princeton. Most investors hold their mutual fund for 3 years rather than 15 years. Since 1980 - 2000 mutual fund assets have risen 70 fold from $100 billion to $6.5 trillion and assets of stock funds have risen 120 fold or $4.0 trillion. In a 15-year span there were 426 mutual fund boats and 113 sunken mutual fund boats. Survival was strong because of the generous returns of the market. However, Mutual fund efficiency was problem: 1. Sales tax, excessive fees, spending too much on marketing, failing to share economy of scale with the investors, and 90% turn over of the portfolio each year suggested one thing, "short term speculation" was becoming the norm. Mutual fund sites charge costs included a front-end sales commission of 6%; opportunity cost meaning held cash positions equal to 7% of assets with these asset earning smaller returns than available in stocks; a transactional cost of 1.7%; and operating cost equal to 1.2% per year.

Bogle's outlook of the stock market is brilliant. Bogle states: financial economist cannot predict the future. The DOW may hit 36,000 and it may not. Who can predict accurately what the market will do? The market is not a machine. The market is not an insurance actuaries spreadsheet. However, the market performed remarkable well with price gaining 17% a year and at this rate doubling every four years. To understand the market lets look first too dividend yield and earnings growth because these elements provide the steady underlying force over the long pull. For two decades dividend yield equaled 4.5% and earning growth paced at 5.9% producing a 10.9% return. In 1970, P/E fell 50% from 16 times to 7.3 and dividend yield equaled 3.4% and annual earnings equaled 9.9% producing a 10.4% investment return and Bogle preached "stay the course". By 2000, dividends equaled 1%, earning growth rate reached 8%, and P/E ratios top 30. Again, Bogle preached, "time, risk, and control" raising a cautious outlook and a cry for investors to return back to investor basics of earnings, dividends, and yields.

What were the factors associated with the 87 crash? 1. Stock prices were simply to high to the underlying earnings and dividends in comparison to higher yields available on fixed income securities. 2. Deterioration in economic outlook with no progress to reduce the federal deficit, no improvements in the trade imbalance, and inflation in the air. 3. Program trading in the futures market sparked massive computer driven sales. The impact being 35% of the equity traded out of the market. In 87, if you're a Contrarian, it is a good time to buy or hold.

Thinking about 2000, Bogle observed for growth to remain constant over the next ten years, the P/E ratio would need to move from 30 to 67 an unlikely possibility. If in 2000, the P/E ratio fell too 12 then the market level would be 580 rather than 1400 with a P/E of 30. If the P/E fell from 30 to 20 then market return would drop to 5.5% less than the percentage rate of high yield bonds and such an event would be the first in stock history. Is the market comfort zone, a P/E of 15.5 and this fact suggests the market has moved to a level of high risk and possible correction? Bogle states, "Looking back 70 years, major market highs were almost invariably signaled when the dividends yield on stocks fell below 3%, or price earnings rose much about 20 times earnings". The purpose of any stock investment is cash now with the expectation of future flows of cash. A high P/E ratio means investors are expecting a large flow of future cash. The high prices are based on speculation about the cash flow in the future. If the future cash flow expectations are not rational does this mean short-term profit taking is picking clean the amateur investor?


Bogle was left to reflect on two questions: 1. Will the bagel of investment fundamentals give us its usual sustenance? 2. And will the doughnut of speculation get even sweeter than it is today, or will it finally sour? Bogle concluded, "We are in a new era of investing".

Warren Buffet said, "The art of investing in public companies is ... simply to acquire, at a sensible price a business with excellent economies and able, honest management. Thereafter, you need only monitor whether these qualities are being preserved."

Bogle suggests two principles when dealing with risk 1. Get your asset allocation right, maintaining a long-term horizon, and stay the course. Bogle observed that the long term real return on stock is 7.5%. Assuming one has a million dollars that is $75,000 annual income. 2. Diversity some of the risk away by introducing equities with reliable different correlations with the U.S market. Maybe, we will see the creation of a worldwide index, 60/40 - 60 percent U.S stock and 40 percent other? Bogle stresses investors not too speculate, however, life is short and if one needs too speculate they should limit the amount too 5 percent in the gamble for higher profits. Bogle's is betting on the performance of the whole market index rather than one sector mutual fund. Bogle is saying the market price is too high and a risk at its current levels. Bogle thinks mutual funds should be able to buy bonds and other stable securities as a part of the mutual fund mix.

Thinking about bonds, bond yields drop as the economy moves to a recession because investor flee from stocks into bonds and since money is easy to acquire the rates drop. In this scenerio, short term traders buy bonds now with the anticipation the yields will drop more in the future and investor will pay more for these bonds with a higher yield. Again, a short-term speculation to capture a quick profit. However, if haystack of stocks continues producing 7.5% real returns then stay the course.

A good, practical, no-nonsense book on investing that emphasizes returning to basics and tried and true approaches that have always worked over the long term. He points out that investing needn't be, and perhaps shouldn't be, rocket science, and that you can do quite well in the market over the long term just by matching the performance of the market, and not trying to beat the market. As many people found out recently, pursuing a momentum strategy in an era of already overheated PE's and buying the latest hot story stock can be dangerous to your portfolio's health. Following a value-oriented fundamental approach with at least part of your portfolio can be a useful way of reducing volatility and improving your performance even if you're a died-in-the-wool momentum investor. This advice is especially timely coming as it does in the aftermath of the recent bear market. Another important point that many experts emphasize is that it's important to implement an investment program that matches your needs and risk tolerance, perhaps the most important thing in an investing program, since if you can't sleep at night, you probably won't be able to maintain it over the long haul.

As Bogle points out, since 90% of fund managers fail to beat the averages over the long haul, the best strategy is to buy a fund that tracks the major indexes, which does two things. First, it minimizes costs, so you won't pay any management fees as you would for your typical mutual fund. Also, most investors don't realize such costs as advertising and sales expenses are minimal for an index, compared to other funds, and those are typically passed on to the investor in the load or management fee. Since there are now more mutual funds than there are stocks on the New York Stock Exchange (which is over 5000) and as I said, 90% of them fail to beat the indexes, it's hard to imagine a more sobering reason for making an index at least a part of your investing strategy. So overall, a good book on investing emphazing a no frills, common-sense, and back-to-basics approach.

Although Bogle amply documents and demonstrates that most fund managers can't beat the averages over the long haul, and so the best way to invest in a mutual fund is to buy one that invests in the indexes and avoid the costs of managed funds, this doesn't mean a small investor can't beat the averages. The reason most funds don't is that most own so many stocks, as in the case of the Magellan fund, which used to own 1400 stocks, that they're forced to buy too many second and third tier stocks (or worse), which degrades their performance. The individual investor, however, can cherry-pick and do much better that way, assuming he's successful at it. But the point is that mutual funds have an inherent disadvantage in terms of owning a quality portfolio that inevitably stacks the odds against them, a limitation which small investor doesn't have.

A brief side note here. I noticed the forward is by Paul Volcker, the former Federal Reserve Chairman who was succeeded by the present Al Greenspan. Volcker went on to head up the World Bank after that job, and I was glad to see he's still around and working.

Increasingly fundraising is contributing to the demise of philanthropy. The focus of fundraising is on technique and method and not on relationship. This book is a very welcome antidote to the focus on technique and method at the expense of relationship building.

Keep Your Donors is the text I used for the Fundraising Basics course I taught this fall, and the students found the ideas and concepts both useful and inspiring. I can only hope that many other "students" of philanthropy will read and take this book seriously.

Keep your donors offers some of the best advice from one of the world's leading fundraisers, and it will help you to become a much better fundraiser - should you want to be of course!
It is a great resource and an important part of any development library. When you follow the advice and experiences in this book, you will attract and develop lasting relationships/ friendships for your organisation.

Tom, your tome arrived in the morning mail and I plunged in. What a mammoth achievement! This is a textbook like no other...it should be the nonprofit sector's bible. You and Simone are so readable in such different ways. You've packed it with enough how-to's, why-to's, a-ha's, reflections, reminders, research, stories, samples, inspiration and wit to make it THE essential fundraising reference. With freckles. Wow, I'm lovin' it. You are colossal to the nth level.

Curse you for ruining my productivity today. And THANK YOU.

This is a wonderful book, and I give just two words to describe it: inspirational and practical. What a great combination.

I had the pleasure of picking up my copy of KEEP YOUR DONORS at Simone and Tom's workshop in Smithfield, RI just yesterday. It's a fantastic reference guide, especially helpful when presenting fundraising principles to my CEO. This volume is especially perfect for me, since my duties include both fundraising and marketing. A day after receiving it, I've used the book twice at work. First, drafting our organizational communication plan, I used the sample from Planned Parenthood Maryland along with Tom's tips. Then, I needed to call to thank a donor for their gift, and I thought, "What do I say after I say thank-you? How could I get a conversation going?" To my delight, the book had the answers. Most highly recommended!

Two milestones in recent U.S. history profoundly impacted the lifestyle of the middle class: The 1929 depression that propagated frugality, and the double digit inflation of the late 1970s-early 1980s that instigated a reversal of the depression era trends and whet America's appetite for risk and propensity to take on debt.

In what Mr. Nocera terms as "the money revolution", consumption in the U.S. rose rapidly, facilitated in large part by the proliferation of credit cards and inflation scares. Investing was brought to the masses through discount brokerages and mutual funds. The money revolution, as the ever enthusiastic and upbeat Money Magazine editor, Marshall Loeb defined it, was about how the middle class was finally gaining access to all the financial tools that had previously been available only to the rich.

Mr. Nocera is a master story teller, and in "A Piece of the Action", he focuses on the eccentric and brilliant individuals who had an integral part in the money revolution; individuals such as Dee Hock, the inventor of Visa, Peter Lynch, the most successful mutual fund manager, Charles Schwab who popularized discount brokerages et al.

The "rapid conversion of income to possessions" that began in the late 1970s' double digit inflation era defined America's consumption and abysmally low savings for decades to follow. It will be interesting to see how the global financial melt down in 2008 will affect these deeply embedded behaviors in the American consumers' psyche. No matter what the outcome, one thing's for certain: You don't mess with the Zohan.

It may be difficult for many of you younger people to grasp how primitive many of our business practices were back only 40 years ago.

When I started working at Visa in 1973, those thin tissue copies of sales receipts were manually taken to the merchant's bank each evening and placed in a "drop-box". Then they were "processed" by the merchant's bank which really meant they were physically sorted into piles to be copied and sent by mail to each of the banks around the country that had issued the card to the customer. In addition, a calculator tape was added up to total the receits to be sent to each issuing bank.

Days or weeks later, a bank draft was sent by the issuer to pay for that shoe-box of receipts and then the customer was billed. It took on average over 40 days before the charge actually appeared on the customer's bill. International sales could take up to three months.

This was replaced by an electronic system that could send millions of sales transactions overnight. Your first impression of this description might well be that this was only important to some banks so who cares. The reality is that it permitted banks to loosen their procedures for issuing credit cards so that most of the middle class was able for the first time to buy goods away from home easily and simply. In 1973, less than 2% of Americans had a card that permitted them to buy goods and services when not dealing with a local merchant. Ten years later over 50% had such cards.

There were a number of revolutions that took place in our society from the mid-60s to the mid-70s and this tells the story wonderfully of a few financial revolutions that had tremendous benefits for the general public. You will be both entertained and informed by this book and what more can you ask of a book?

Not a complete and in depth analytical history of banking, but rather a "pop-history" of consumer finance (But the history leg work is there).A look at the innovators and their innovations that changed how we conduct our personal business....good bathroom/travel read;or as supplementary work for a report. The writer does a good job of staying "neutral" but does indeed claim to be pro-consumption (and it shows by tone). But a good fun read anyways.

This story of the revolution in the credit & investment industries; & it's powerful impact on society.

I bought this on an Amazon recommendation. Its really a great book. I am truly shocked this book is not better known; I'd rate it a classic on Personal Finance.

My 9 month old LOVES this book. We found it at the library, and it's one of his favorites. Like most babies, he likes books with photos of baby faces, and this one, with the bright colors and different clothing, holds his attention. We've renewed it once already and might have to buy it.

I borrowed this book from the library for my 17-month old son and then bought it within a week. It is a simple idea: babies from around the world in their native dress with very simple text, but it's perfect. My toddler loves to look at other babies, and loves the colorful, beautiful pictures in this book, This is a wonderful addition to any good book collection for children.

Our son (13 months) adores the beautiful faces of the babies in this book.

As the mom of a child adopted transracially, I love the kids of all colors and ethnic backgrounds.

I'll be giving this book as a gift to all the little ones I know.

my son, 15 mos, loves this book. he likes to look at pics of other kids. nice pics and simple text.

Even though I have read this book over and over and over again to my granddaughter throughout her first year of life, I always love looking at the beautiful babies from around the world. Babies in colorful clothing from such countries as Mali, Afghanistan, Iraq, Spain, Peru, Guatemala, South Africa, and India, delight the readers each time the book is opened. This is a great way to travel the world while sitting in a chair snuggling with baby.