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Advice for Life
An entrepreneur shares his story and his faith.Is this book filled with step by step processes to succeed? No
Is this book filled with the wonderful story of a man that succeeded by focusing on his work, his family, and his faith? YES
S. Truett Cathy tells his story in his own words and fills it with his faith in God and how he feels it impacts him. He has a plan that he tries to correlate with God's plan for him. It's given him great success. Reading this book made me feel like I'd had a chance to sit and listen to Cathy tell his story in person. It's fascinating and a quick read.
I've always been told that the quickest way to success is to emulate those that are successful. Here is a person to model if you want to be successful.
what to expect...P.S. I used to work for Chick-Fil-A and I must disagree with one of the other reviewers about the probable failure in other non-Christian countries.... The store I worked at was located in a food-court in a large mall (it included a Tumbleweed, Subway, McDonald's, Sbarro, etc.). It was closed every Sunday and it still grossed more money than any other store in the food court every year. The quality of the product speaks for itself and I doubt they will have any trouble wherever they go!

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Holy Spirit - speaking in tonguesI do NOT agree with Paul C. Jong when he writes on page 242 #8 "He should therfore abstain from speaking in tongues." He is referencing 1 Corinthians 14:19 PLEASE fellow believers who seek the Baptism, read the verse right before this one. Verse 18 says "I THANK GOD THAT I SPEAK IN TONGUES MORE THAN ALL OF YOU." At this point, in my research, I truly believe that God wants all believers to be Baptized with his Holy Spirit and to receive the gifts he has for us.
I don't want anyone who reads this book to miss out on the gifts God has for us believers. Please keep that in mind when reading this book and don't let satan scare you. God has lead me to write this review. I don't normally take the time.
Two great books I would recommend over this one are:
#1Seven Vital Steps to Receiving the Holy Spirit by Kenneth Hagan
This one is a quick read.
#2Filled with the Spirit by Joyce Meyer
Joyce also has a great video out call Receiving the Baptism of the Holy Spirit.
I think Mr. Jong is alittle narrow minded on the subject of speaking in tongues and I am praying for him.
Blessings to all of you. :-)
Quotes from Bible
I BELIEVE IT
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Great research book, but not recommended for enjoyment.
The book is pretty boring.
Gender Gaps is VERY informative
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You've Got to Be KiddingPut all that aside, and there's still this: smoke stinks; and if you smoke, you probably stink too--not that you can smell yourself, or anything else, for that matter. If it were smoking's only fault, the stink factor alone would justify banning it in public places. Farts aren't dangerous, but you wouldn't fart in an elevator, would you?
Will society ever be completely smoke-free? Probably not; if there are people dumb enough to jump off cliffs as a recreational activity, there will probably always be people who are dumb enough to smoke.
Hey, it's a free country--if you want to kill yourself, be my guest. All I ask is that you not kill me in the process. That means keeping your smoke out of public places.
P.S: I too was a smoker once, and after 15 years I quit using the patch. Three or four years later, days actually went by when I didn't think about having a cigarette.
Anti Smoking Zealots Beware
A "must read" for the facts about the tobacco war.In 600 pages Mr. Oakley, a retired editorial writer, manages to touch on just about every aspect of the anti-smoking crusade with devastating effect. If you thought Judge Osteen was hard on the EPA's 1993 ETS report, wait until you hear what Oakley has to say about it.
All in all he is able to open up new vistas, even for those who may have spent some time studying the subject. For instance, his chapter on "Cigarette Sirens: The Erotic Angle," was an eyeopener for me. I had no idea the fetish even existed, much less that it is apparently booming. (Wait until the righteous anits get ahold of that!)
The book, a labor of four years, carries copious reference notes. He also has a way of citing from his own experience and that of others he knows which contradicts lifeless anti-smoking statistics with human reality.
The book is finding much enthusiastic support among those who have read it. It should definitely be on your "must read" list.

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not convincingCarr goes beyond this to suggest that there are no exceptions to this rule, when some obvious exceptions come to mind (eg., Hiroshima, the extermination of the American Indians, and the frequent mass killings of any inconvenient population by various nations throughout history). So even the central message of the book is muddied by inconsistencies.
And beyond that message, this book has little to offer, and is badly flawed by its single-mindedness, its rush to judgement about complex events, its deliberate ignorance of obvious counter arguments, and a tendency to patronize the audience by asserting that events be interpretted his way, even when more familiar interpretations are more convincing.
On the plus side, I see no political bias or propaganda. Whatever biases the author has, they appear to be personal.
Ignore the criticism!After September 11, it is important to have a reasonable, intelligent response that avoids sensationalism and fear-mongering. Carr's approach (and use of history) not only describes the ultimate futility of terrorist actions, but attempts something few people in the media dare to do -- provide context and comparative understanding. Our plight might seem unique and unprecedented to those in the full arrogance of their Americanism, but Carr rightfully dashes such nonsense, demonstrating that terror, far from a "Middle East problem," is (and has been) world-wide in scope, taking various shapes and employing wide-ranging tactics.
Above all, however, Carr is simply a wonderful writer. His prose is clear and direct, yet always intellectually sound. This is far from the simplistic rants one comes to expect in this area; Carr always takes his book in the right direction and (thankfully!) expects his audience to bring more than a working knowledge of the subjects at hand. He is a challenging, provocative author, always avoiding self-righteousness and easy targets.
Buy -- and read -- with confidence. Carr is, as always, the man to seek in such matters. I only wish he gave us more non-fiction for his love (and knowledge) of the subjet is quite apparent.


I didn't give it a '1' because it could have been worseContrary to what the full title might suggest, this book is less about HOW pseudo-scientists, lunatics, and the rest of us systematically fail to think rationally and more of an explanation of WHY. Dawes is a psychologist, and nearly all of his examples of irrationality come from that field. While pointing out the poor logic of psychology, as with faith or astrology, is similar to shooting fish in a barrel of self-contradiction, the irony, though delicious, was barely enough to keep my attention.
Dawes defined irrationality as an argument involving self-contradictions. The author, however, frequently found his contradictory evidence for irrationality from outside the argument. If assumptions are amended to an argument, then one is no longer testing the consistency of the same reasoning. Because of this, 'irrationality' is different than 'logic,' and it is unclear to me whether or not Dawes is simply interested in the 'truth' of a statement over its internal consistency.
What were the most interesting were the self-contradictory arguments presented to explain various irrationalities. The obvious example is Chapter 7 where Dawes selects several anecdotes to explain why stories of individual incidents are not useful to describe generalities.
Another example occurs in Chapter 3 where Dawes investigates the public health argument that anyone irresponsible enough to be addicted to heroine would not be interested in using sterile needles to avoid HIV. Dawes claims that this argument is irrational because, as people "...are not paragons of consistently good - or, for that matter, bad - health practices, there is nothing contradictory about engaging in one unhealthy habit while refraining from another." (p. 31) Granted, such contradictory behavior is clearly popular - I myself have tried to reduce the saturated fats in my diet, but I have made no plans to put down my pipe or the occasional cigar. However, commonplace or not, concern over the effects of a variable on a potential undesirable outcome while ignoring other variables that could lead to the same outcome is self-contradictory and, therefore, irrational according to our working definition. Can a self-contradictory statement be used to demonstrate the irrationality of another?
Everyday Irrationality does provide a bright spot or two. There is a brief but successful introduction to hypothesis testing using statistics and limited logical symbolism. Where arithmetic is involved, it may be possible to expect 'truth.' In addition, Dawes does a fine job of suggesting the causes (incomplete specification, etc.) of irrationality that everyone should be aware of in their everyday thinking and thoughting.
More an informal journal article than a bookThis is also not a book on critical thinking, or one listing all the various ways thinking can go wrong. There are much better books on those subjects as well.
This is specifically a book describing a certain type of yet poorly understood cognitive mechanisms that the Dawes feels is at the root of much of our irrational thinking. He considers the theories that assume out emotion leads us astray, and decides that even within cold thinking processes devoid of strong emotion, there are tendencies toward irrationality. He makes the point for example that most support of Nazi fascism was not motivated by rage so much as cold cognitive processes: a suppression of sympathetic emotion more than the expression of hatred.
Dawes defines irrationality is a very specific way, as self-contradictory thinking processes and conclusions. He then points out that there are a number of easily demonstrated biases in human thinking, even when there is no strong emotions involved.
Dawes does not believe that we understand this very well yet, but his central culprit is our failure to make sufficient comparisons in our thinking. He is quick to point out that this is not usually because there are too many choices to consider; that even when we only have two options, we often fail to consider the second one. Dawes does not really offer much of a unifying explanation for cognitive irrationality biases, though he alludes to some of the theories very briefly.
What he does do is to point out that human thinking is fundamentally irrational by default in some ways, and he believes it can be corrected if we understand and pay attention to the comparisons we make in our thinking.
This book has technically solid explanations, good examples, and useful scientific content. On the other hand, I found it a pretty dull book to read, it felt a little more like it should have been an informal version of a journal article on decision theory and heuristics than a book.
Rationality as coherenceDawes argues that lots of contradictions occur because sages and fools alike tend to think associatively instead of comparatively. To use one of Dawes's favorite examples, we may reasonably expect a dyslexic person to make many typos, but it does not follow that a poor speller is a dyslexic. Associative thinking suggests that inferences are symmetrical, whereas comparative thinking does not. Throughout the book, Dawes emphasizes the relationship between irrationality and social (or individual) ills, such as genocide, addictions, false memories and false accusations, and motley superstitions. This is where it gets interesting: Although Dawes defines rationality without reference to its consequences, he makes the empirical case that we are better served by rational than associative reasoning. The argument made by evolutionists and ecologists that associative reasoning also has its benefits, he finds loathsome. The reader is not off the hook. Everyone needs to find an answer to the question of how much effort to invest into rational thought.


Too elementary... it is simply too basic, and it still provides no new approach of mitigating IT Project risk. Most large-scale IT projects already do whats mentioned in the book: good project scoping, technology evaluation, ROI measurements but projects still fail.
I've been an IT project manager for a while and I have to say this book is really quite disappointing. It's not worth [the money]and certainly not with the time spent reading it.
the essentials that everyone knows about but very few followthese 30 pages remind you of all those basics, which IS organizations should have been following long ago, but they are not. we keep repeating those mistakes. you wont find aything in this ebook about programming or proj management methodologies (re - another reviewer's comments)- you will get what this page says in the description. if you still buy it, you wont be disappointed. Once you buy it, post it for constant reminders or get it in your company's processes.
Excellent informationIf you're an experienced project manager your first response to this book will probably be that it states the obvious. However, that isn't necessarily bad since it does so in a clearly presented manner. More importantly, this book does state the obvious and can serve as a benchmark of practices during the preliminary stages of a project. In fact, it should be required reading by every key stakeholder and project team member before a major IT project is initiated.
It's short enough to be read in an hour, and is complete enough to provide a framework for a generic project risk management plan. More importantly, it can be easily understood by both technical and business stakeholders, and will get everyone on the same page during the project planning phase, while exposing the pitfalls that will be encountered along the way.

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His solution? "Design the tool to fit so well that the tool becomes a part of the task." He proposes using the PC as the infrastructure for devices hidden in walls, in car dashboards, and held in the palm of the hand. A word of caution: some of Norman's zealotry leads to a certain creepiness (global positioning body implants) and goofiness (electric-power-generating plants in shoes). His message, though, is reasonably situated in the concept that the tools should bend to fit us and our goals: we sit down to write, not to word process; to balance bank accounts, not to fill in cells on a spreadsheet. In evenly measuring out the future of humanity's technological needs--and the limitations of the PC's current incarnation--Norman presents a formidable argument for a renaissance of the information appliance. --Jennifer Buckendorff

Save your money
A verbose articulation of ideas described better by othersNorman's forte is definitely cognitive and experimental psychology in product design, and not being a technological or product development process visionary. I found very little new or interesting content in the book, and I don't think he articulated even some of the derived ideas very well. The whole book could have been condensed into a long magazine article. His prose is wordy and redundant, and the book is regrettfully lacking in many of the detailed case studies and examples he's used in previous books to elucidate his ideas. I want the idiosyncratic and outspoken psychologist professor back, such as he was in The Design of Everyday Things, or the powerful academic argument of Things That Make Us Smart. His short stint as a VP of HPs "Information Appliances" division, and his earlier work at Apple, was not enough to give him a deep understanding or insight into the problems of the current technology-product market.
He does make some good book recommendations, however, and I'll add my favorite articulation of the problem, that I think articulate the problem and potential solutions much better:
C. M. Christensen, _The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail_, 1997. G. A. Moore, _Crossing The Chasm: Marketingand Selling High-Tech Goods to Mainstream Customers_, 1991. T. K. Landauer, _The Trouble With Computers: Usefulness, Usability, and Productivity_, 1995.
Not his best workchance to pick up "The Invisible Computer" I had high hopes.
Unfortunately, this work didn't provide the same insight and
focus as his previous books such as "The Design of Everyday
Things".
Throughout the work Norman draws upon "Crossing the Chasm"
and "Inside the Tornado: Marketing Strategies from Silicon
Valley's Cutting Edge" [both by Geoffrey Moore]. Also
heavily emphasized are the ideas put forth by "The
Innovator's Dilemma: When New Technologies Cause Great Firms
to Fail." All of these books are interesting--but I wanted
something from Norman himself.
Chapter 7, "Being Analog", was more in line with what I had
come to expect from Norman. He ends this chapter with this:
"Alas, most of today's machines, especially the computer,
force people to use them on their own terms, terms that are
antithetical to the way people work and think. The result is
frustration, an increase in the rate of error (usually
blamed on the user--human error--instead of on faulty
design), and a general turning away from technology. Will
the interaction between people and machines be done
correctly in the future? Might schools of computer science
start teaching the human-centered approach that is necessary
to reverse the trend? I don't see why not." That's what I'm
looking for! If only the rest of the book had followed that
passion.
Instead focusing on human factors and man-machine
interface issues, Norman wanders discussing substitutable
goods vs. nonsubstitutable goods, a rehash of why software
is hard to write (and the mythical man month), and even some
embarrassing admissions now that he'd spent some time outside
academia and worked a bit in industry: "Time, or rather the
lack of it, I was starting to learn, is one of the greatest
barriers to quality". As my young nieces would say to me,
"duh!"
Finally, although written in the late 1990's with the
paperback edition published in 1998, I found the text to
already be a bit dated. You don't realize how quickly the
computer industry moves until you find a book frozen in time
like this one.
My recommendation is to read Norman's other works and the
works he recommends here (Crossing the Chasm, Inside the
Tornado, and Innovator's Dilemma). Finally, I recommend
"Machine Beauty" by David Gelernter. It provides more
passion and keener insights than this work--and is generally
more fun to read!

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Adventures in LarryLandThe book covers the history of Oracle from its development of the first commercial relational database (written for the CIA based on published articles by IBM) to its present day situation as a multi-billion dollar behemoth that is hated by both competitors and, in Southwick's views, customers. The book covers the rise of Oracle in the go-go 80's when it paid sales reps in gold coins to sell software that wasn't ready, to its adolescent financial crisis, the unceremonial firing of every known Oracle executive other than Ellison himself, and finally the resurgence of Oracle as a major industry force. Unfortunately the book has less drama than the average hair-band "Behind the Music" episode on MTV.
I admit when I read excerpts, I had high expectations for the rest of the book. There may be an interesting story about Larry Ellison and Oracle, but this isn't it. On the other hand, if you're eager to compile a who's-who list of fired Oracle execs (Bennioff, Bloom, Conway, Jarvis, Lane, Nussbaum, Scholes, Siebel, Sumner...) and you want to hear them dish, hey it's cheap.
Unbalanced yet interesting
Hard-hitting and fast-paced
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This Book was written by Cheney's henchmenDont buy this book. In fact, dont even read it in a library. It'll make you sick to your stomach the lengths that these oil corporations will go to denial global warming & the harmful effect of pollution & deforestation on this country.
Our children's future DEPENDS on conservation. Instead of buying this book, use the money to pay for a electric hybrid car instead. They only cost about 18,000- as much as a standard sedan. Plus it'll pay for itself w/ its 60 mpg mileage, especially with the $3 per gallon gas prices that Pres. Bush has created.
Excellent for students of logic and clear thinking.At first I thought this was just a poorly written book, but as I read on it got quite humorous. Silly analogies and selective use of information abound. Not to mention a positively laughable example of conveniently forgetting the data used in an earlier argument when making yet another incredible leap in logic not 3 pages later.
Should become recommended reading for anyone interested in the study of false logic and fallacious argument. Or to simply discover for oneself the lengths some will go in an attempt to manipulate facts and clear argument to fit an ideological view.
Not worth buying for any other reason.
Alan Caruba in Bookviews.com, January 2003
From a literary point of view, Mr. Cathy meanders back and forth through the years not in chronological order, but rather in short bursts, tying to the chapters overall theme. The book is very readible however I found it quite repeative, with entire paragraphs, sentences, and themes reoccurring throughout.