Exports Books

Rama has created an outstanding book that actually rings true with me as an Indian marketer now working outside of India. Her insights are original and sharp and at the same time very, very useful to the practical marketer/ strategist. If there was a course on Marketing in India, I am sure this would be the ideal text book!

Gives great insights into indian consumer market. Bijapurkar makes interesting observations and backs them up with data. Overall a great read for someone interesting in setting up business in india.

This book is a very interesting study of the Indian consumer that only Indians can really appreciate. India is a land of contrasts so diverse that one may encounter a totally new local language and food habit every 200 miles. The world's largest democracy has finally woken up to find her rightful place in the global economy, and begun her journey towards market capitalism, thanks to the path breaking policy changes brought about by the Union Budget of 1991. Since then there has been no looking back, despite several changes in political leadership at the Central Government.

Coincidentally, I completed my MBA from India's premier business school, the Indian Institute of Management, Ahmedabad, in 1991, where I did a course on Market Research taught by Prof Rama Bijapurkar.

Till 1991, the Indian consumer had virtually no choice but a few substandard products in most categories, thanks to the strong barriers to entry of foreign companies and restriction in local competition through a regime of industrial licencing.

The general belief at that time was that the average Indian consumer is hungry for cornflakes and thirsty for colas and there would be mad queues lining up to grab these products once introduced. In reality, two of the world's global leaders in these products are yet to break even since then. The Indian Consumer is content with hot "idlis" (my favorite) for breakfast, and proud to drink water from a earthen pot at home.

It was also believed for example that India's only (and state owned) Life Insurance Company will be in deep trouble once the foreign Insurance companies walk in with innovative "products" and technologies. The fact today is that the largest player remains the largest and most profitable with a reach into 640000 Indian villages that is its competition's envy. "We know India Better" says this India's most recognized brand.

Rama Bijapurkar is India's very well known and highly respected authority on the subject of India's consumer behavior. Her quantitative approach to arrive at accurate qualitative insights is not by adopting unavoidable and conventional statistical techniques, but an outcome of her deep understanding of and involvement in shaping corporate strategies for some of India's most respected brands. This book just is a brief summary of her rich experience.

Following a non jargon ( non MBA !) approach, Rama Bijapurkar explains several contexts of consumer India through many interesting day to day, real life examples.

An Indian with a post graduate degree and working as an officer in a bank with a salary of Rs 50000/- per month has a totally different lifestyle (and hence consumer behavior) compared to a high school dropout who owns a grocery store and earns the same amount. (The shopkeeper may never disclose his income especially to to the tax authorities, and in terms of official national statistics he may be earning less than a dollar a day, a very poor man!)

India earns lots of foreign exchange through NRI's (Non resident Indians) who send money home. We also have a unique local emerging class of consumer market of RNI's (Resident Non Indians) or the aspiring "green card wallas" who think that they are in India only temporarily, and awaiting their immediate opportunity to migrate, but try hard to emulate American lifestyle in India.

Somebody thought that India's belief in Astrology will significantly diminish, thanks to the computer and internet age. Welcome to India which today offers computerized horoscopes and predictions that are accessible through the web.

In short, there is no single India. Multinationals, instead of asking what their global strategies would yield in India, should be asking themselves what strategies they should be specifically adopting for India.

If, Force = Mass X Acceleration, even if India is moving slowly, its massive mass makes her a formidable global force, no marketer can afford to ignore. This book is an ideal guide to understand and tap this global force.

The title of my review is based on a recent Bollywood movie "Chak de India" meaning, "Go for it -India". As Indians know better, "We are like that only".

Professor, thank you for this wonderful book.

This is quite a remarkable book. The author methodically works through a confusing maze of data to present an understandable -- and practical -- summary of the current state of the Indian consumer. She deftly weaves hard and soft data, neither of which are complete without the other. I would recommend this book as the singular must read for any international consumer products or retailing professional trying to understand India.

This book is full of contents while it is easily understandable and fun. After reading this book, you'll have images of China in the futures in your mind that help you plan your busines strategies pretty well. Therefore, those who want to set up a firm in China are highly suggested to read it.

I have lost count of how many books and articles I have read on the past, present and future of China. Without doubt, this is the most readable, the most concise and the most word-economical of any.

The authors claim no special knowledge of China but apply general scenario techniques to the situation and come up with sensible and understandable alternative futures.

As a side benefit, the book contains a lot of socio-economic data.

My only complaint..I find the conclusions slightly pessimistic but can't fault the logic of reaching them

China is the world's third largest economy and America's biggest trading partner in Asia. The path China takes over the coming decades will have a profound impact on business and the economy all around the world. The authors of this book are neither futurists nor experts on China, but practitioners of the art of scenario planning.

In this book, Ogilvy and Schwartz draw on a range of studies conducted for companies anxious to understand the future consequences of the decisions they're making today with respect to China. They present three versions of what China's future might look like and what that will mean for the governments and companies that will be doing business with or in China. Their scenarios are in an absorbing narrative form, like histories written twenty years from now. They explain the predetermined elements, assumptions, and variables that underlie each scenario. They also draw implications and make suggestions about how companies can use each scenario to plan business strategy.

The insights into China's future provided in this book will help global business managers, strategists, diplomats and government policy makers prepare for what many predict will be the Asian Century.

James A. Ogilvy and Peter Schwartz (1946- ) are partners in Global Business Network, a consulting and research firm. They are responsible for the widespread use of scenario planning in business, a process-blending research, trend analysis and well-tutored imagination-that they pioneered in the early 1990s and which Schwartz made popular through his book The Art of the Long View. Joe Flower is a professional writer in San Francisco.

See also my review of THE NEW SILK ROAD: Secrets of Doing Business in China Today by John B. Stuttard.

This book is for all readers. Not to mention other things, it contains several dozen case studies on global multinationals doing business in China, like Wal-Mart, P&G, Intel, HSBC, Bank of America, Ford, Siemens, BP, Unilever, Sony, GE, GM, Morgan Stanley, and Microsoft. (Amazingly, this revised and updated volume gives most current info on China -- even events happened in May 2006 are contained here.)

It also gives huge info on emerging Chinese multinationals. All the leading Chinese companies such as Haier, Huawei, TCL, Lenovo, China Telecom, Baosteel, China Oil, Sinopec, CNOOC, and Ping An are studied here. Furthermore, comparisons are made between the Chinese companies and their international counterparts. These discussions are straightforward, covering both strengths and weaknesses.

Its scope is rather wide: the author aims to identify key factors behind global development: causes, effects, and consequences. He offers vast info and analysis on a changing global production, investment and trade map, which involves all nations, rich or poor. Interesting comparative studies involve US, Canada, Europe, India, Japan and China. Above all, he pinpoints opportunities and challenges under globalization.

Also it is highly critical of the abusive Chinese bureaucratic power. Gu claims that China's fundamental weakness is with this overextended, self-appointed bureaucratic power. Vast info and facts are presented to support his statement.

He is a high-profile newspaper commentator/consultant that adds much color to his discussions. The book's key strengths come from the fact that the author has vast first-hand experiences, so that he gives countless insider's stories. Its style and presentation is very reader friendly and straightforward, but its analysis is overpowering.

Author Gu is a brave fellow. He offers straightfoward info and analysis on what is really inside Chinese business and political world. He is highly critical of the Communist ills that continue to cause hellish problems for China and foreign operations inside. Other than this abusive bureaucratic power, Chinese people are very diligent and creative. But the key is to get rid of the overextended bureaucratic power, as so claims by Gu.

This book is a must read -- it is a rare book that reveals the inner workings of the Chinese bureaucratic system. This new edition is very nice, which is sharply revised and expanded. (Five stars for his new edition)

Author George Zhibin Gu is a high-profile Chinese journalist whose powerful newspaper pieces are widely read. This book is a must read. The reason for my recommendation is simple: This book summarises the key lessons from a fast-changing China under globalization and capitalism.

These lessons are powerful. First, an open society is a must in order to gain true development. Second, having foreign involvement is a key driving force for China's quick development in this era. Third, a truly meaningful development must depend on individual private initiatives other than government bureaucracy.

This book gives rather straightforward analysis on what is behind China's new development. It gives tremendous information on foreign multinationals and investors doing biz inside. Furthermore, it gives huge info on how this foreign involvement affects China's society, government and economy. In particular, it is extremely open about the ills of the Chinese bureaucracy. To overcome bureaucratic barriers, it emphasizes the need for greater private initiative as well as openness, among other things.

Also, the book talks about the ever-increasing influences of China's surge on global development. It gives very insightful analysis on a changing global production, investment, and trade map, as well as manufacturing and job transfers, among other issues.

The book also offers much practical advice on doing biz in China. Numerous case studies are presented, including both successes and failures.

Particularly impressive is the author's approach at presenting the Chinese thought process in such a manner that Westerners can not only understand the Chinese psyche, but respect and learn from it as well. This book was perhaps one of the most enlightening books I have read in a while. There is a a concerted effort to show business protocol and potential avenues of entry, but more importantly this book addresses the fundamental social concepts that need to be FULLY understood before attempting to grow in China.

Of the vast number of books about China, this one is a very useful account of how successfully doing business in China. Western Managers at the forefront in China should read this book which brings together a lifetime of research and practice on China.

Doing business in China!
Relation, Relation And Relation....

If you are using your American or European style to work and even partner with China's firms, you must be failure in the end.

Relationship with the Government and officials are the major concerns when you stepping into the door of China.

Think Global and hire Local Chinese people is the only way to have the final success with your partner in China.

China means: " Always in the historical culture "
So don't think about China with your American Standard !

Try to learn with your local Chinese people (doer)

Anyway, China is opened now and also needed to face the ways for WTO ! Reckon, China can learn from their European and American business partners from today.

This book should be on the desk of every marketing and human resources manager involved in foreign trade. It is not only for larger companies that have already built a global sales network. It is also for beginners who should consider these cross-cultural factors BEFORE they start selling their goods and services in overseas markets. John R. Jagoe, Director, Export Institute.

This is an excellent book for learning more about managing multicultural organisations. Already in its second edition after being first published in 1995, it has improved. The COM or Cultural Orientation Model integrates all the cultural dimensions of famous authors Hofstede, Hampden-Turner and Trompenaars, Stewart and Bennett/Rhinesmith, Kluckhohn and Strondtbeck/Hall and Edwart Hall into a cartwheel.

Though the authors are very much pro-convergence (even claiming in Chapter 1 that Global harmonization of consumer buying preferences will dominate certain industry-goods and services-sectors.) as to Globalization they manage to build up a comprehensive argument about the high role of culture in the process of organizational globalization.

Busy international managers could find the approach of breaking the complexities of cultural differences into value orientations a bit theoretical in the absence of case examples and critical incidents. There are some good case studies in chapter 4:A Survey of Cultural Patterns but there are too few of them in the whole book. In fact more of these would have helped in getting a vital point accross that cultural boundaries are not national boundaries. For people involved in designing performance management systems and strategic planning in multicultural organisations this book is highly recommended reading. HR-practitioners in multicultural organizations would also benefit from reading this book.

Recently I wrote a book about multinational management published in 1968. After finishing this book, I realized that the conflicts between multicultural and multinational difference are stands still under the similar managerial circumstance, though we are living in the digital-dominated world. So I studied this book compared with its' phenomenon as described in "International Management". Keeping a flexible communication skill in multinational-cultural is the key factor to achieve meaningful outcome. For this, the open-minded, instructive and far-sighted personality required first. When they acknowledged difference not wrong each other, they can start to talk about what they want for negotiation, next proceed to persuade or yield a little. This means the more internationalized people there as a matchmaker, the more the company benefited from them. Then how to get Mr. Right for global manager? They all born naturally? Or trained? Both are all right. Person who has got global brain with digital management skill (as Mr. Bill Gatz called) must appeal to adapt extreme change and more action to cope with international risky problem. They could continue to get or lose by trial and error and learned what's the best, step by step and case by case. There are no standard learning system to teach them. That's not the lost rather than investment for human resources for each company ultimately. If you are would-be-global manager or second-rate reginal manager or have a dream of international manager, read this book and write down and analyze what's your strong/weak point more carefully. Then take into action to the first-rate global manager. If anyone who is in a top-management read, they can set effective multinational goal to come and get. How about students or average person? Of course, they will be fine.

As with marriage, the success rate for global deal-making should give the wise investor pause. Most such mergers and acquisitions do not increase shareholder value. Even with the fallout from the burst bubble still landing all over the place, the juggernaut of globalization is such that international deals still manage to engender a lot of passion; it seems the grass is always greener on the other side of the border. Business leaders know that sometimes the riskiest move is the one they decide not to make, since a good strategic acquisition can ensure your company's survival. For these reasons, interest in cross-border transactions will probably remain strong, as industries consolidate and as global economic barriers collapse. However, deals that involve foreign accounting and legal practices can be absolutely perilous without expert professional guidance. This clearly written, thorough compilation can help you avoid making a bad decision and improve your odds of success. We from getAbstract strongly recommend it to anyone involved in (or considering getting involved in) global deal making.

Doing mergers and acquisitons that create value for shareholders is harder than ever. It is even more difficult to do this in a multi-national environment. The compelxities of tax, accounting, securities laws and the regulatory differences add enormous complexities to the already huge challenges of just getting the stragegy right and executing it!!

This handbook, Due Dilignece for Global Deal Making, dramatically increases the odds of doing a deal better. Many experts believe that deals are made or broken in the due diligence phase. That is is where you figure out how much to pay, and the valuation is totally dependent on what you find out and what questions you ask.

This book covers it all from strategic imperative to tax rules. It also has an excellent chapter on my own area of expertise, people and organizational fit. I found the section on beginning to evaluate the fit of the corporate cultures particularly helpful. We think the success of true mergers are highly influenced by the cultural fit.

I would highly recommend this book to anyone practicing in this area, regardless of their area of expertise, as it gives them context for all of the other important, areas.

Due Diligence for Global Deal Making is one of the most enlightening and comprehensive books of its kind. Editor and contributor Arthur Rosenbloom has identified a group of thoughtful, experienced due diligence practitioners who describe the process from seven different points of view. The process is covered both from an in-bound and an out-bound standpoint. Despite the diversity of perspectives, the book maintains a consistent style and voice and refrains from undue repetition.

Each of the seven substantive chapters looks at a business using a slightly different lens: strategic, operational, financial and accounting, legal, tax, organizational and, oddly but perhaps most interestingly, the Internet. Scattered through the chapter are cautionary tales of what can go wrong in the real world if the practitioner or the client cuts corners. At the end of each chapter is a series of charts and lists which sets forth the subjects of investigation, often with indications of where to find the information or how it is important to the evaluation of the target.

For anyone who has to conduct, supervise or coordinate due diligence, this overview is remarkably helpful. For the young attorney, accountant or business strategist, Due Diligence provides a veritable Bible for his or her own due diligence. But more importantly, the book informs the reader how the information gleaned fits into the overall process.

Rosenbloom's brief but enlightening look at the due diligence world post 9/11 is among the most compelling parts of the book. This section alone can be worth the price of the book. The possible effects of terrorism or war on a business, in concrete terms, or on the material adverse change or force majeure clauses of a contract are sobering and helpful.

Describing due diligence from seven points of view and then domestic and foreign aspects on top of that is a tall order. This informative book is a remarkable, and even entertaining accomplishment...

Alan Rugman does yeoman service in dispelling the myths of globalization as an omnipotent and omnipresent force in international business. Drawing on a myriad of recent cases, such as Disney and Saatchi and Saatchi, Rugman presents a thorough, compelling and provocative argument that regional markets and intra-firm transactions and relationships within those markets (particularly the triad of Asia, North America and Europe) and not a globalized, cast-the-net-widely juggernaut approach to multinational corporate strategy will continue to rule the day.

Alan Rugman is one of the top business school researchers in the world. In this insightful book he takes a different view of globalisation than most. It is very useful and thougt provoking.

Rugman's "End of Globalization..." is a superb analysis of the international trade of product and services and the nature of foreign investment. He effectively shows how, in reality, international trade and investment needs to be understood in terms of firm and not market activity, and in particular, in terms of the activities of 441 of the Fortune 500 companies. Rugman's work shows how most globalization activity is, in fact, based within a triad of Europe, Japan and the U.S., Foreign Direct Investment is largely intra-firm and industry, and that the key driver is regional and local based economic activity, not a global free-for-all.

Rugman provides examples of how globalization fails (Disney, Saatchi and Saatchi) as well as success stories (ACER) and an analysis of how 20 of the world's multi-national corporations actually operate - i.e., with a strong regional and local presence.

We covers the role of the WTO (demise imminent), protectionism (NAFTA and EU), health and evironmental restrictions, and positions the dot com dream of internet-driven wealth as being one of media hype. There is no single global culture he says, and the new mantra really should be "Think Regional. Act Local. Forget Global".

This book is a brilliant demolition act on the false promises of globalization and also a stinging riposte to the doom-mongering paranoia of the Starbuck's trashers of Seattle and the McLibel crybabies.

Well written, clear, forthright, and with relevant examples this book is a must for students of globalization and international economics everywhere

Having been involved with exporting companies and foreign licenses in the past, I knew just the book to recomend when my daughter asked me for the best source for "how to" information on exporting, including government assistance and financial support. I sent her my copy of Exporting from Start to Finance which several of my associates use for reference and for teaching new staff. She tells me it was just what she was looking for. Richard Gould

The ordinary person would not think that the business and professional man in the State of Idaho has much need for foreign export/import information. That is not the case and the WELLS/DULAT book on EXPORTIONG FROM START TO FINANCE was just the ticket for many of us. The practical approach, examples and forms in the book were invaluable to us. It is great to have a readable book by someone who is in the business and who knows what they are talking about.

There are plenty of books which are overviews of exporting. THis book gives details of export paperwork, contracts, samples of exporter representation agreements between exporters and manufacturers/suppliers and all the nuts and bolts of exporting in detailed form. If you don't get this book for your business you are crazy. All acronyms, strategies, problems are discussed in details. Especially good for home-based exporters who wants to succeed quickly without all the learning disasters.

This book by 'The Foundation Center' is indespensible for those interested in forming a nonprofit as well as current Directors who wish to have a reference guide on current developments in the structure and dynamics of modern nonprofits. There is a wealth of information in this book, and I rate it a 'Must Read.'

The substantial revised and thoroughly updated fourth edition of The Foundation Center's Guide To Proposal Writing from the Foundation Center by fund raising expert Jane C. Geever is an authoritative guide to the basics of proposal writing in order to secure funding for any kind of project or study. Featuring pre-proposal planning tips, components of the proposal, and guidance from grantmakers, The Foundation Center's Guide To Proposal Writing delves deeply into a comprehensive and "user-friendly" reference for grantmaking, decision making, and significant strategies for successfully compiling and shaping proposal formats and requests. The Foundation Center's Guide To Proposal Writing is very strongly recommended for anyone requiring a complete and thorough instructional guide through the evaluation process and writing skills for grant applications and funding proposals.

Be sure to know that there is a third edition (2001) available from the Foundation Center

This book introduce the commercial aviation industry, its characteristics regarding operational, finnancial, and global aspects. Very useful for economic and marketing students.

I find Global Airlines a 'must' for anybody entering the airline industry. Especially the information given on the various CRS's is a fine tool to help understand why the CRS/GDS world came to be the way it is and why it simply has to change and where it probaly will change to be in the future. I bought this book in 1996 and it is still a great tool in 1998!

strategic group map of the airlines company. which airlines company is strongest, and which is worse.