Exports Books

This book is the best and most uptodate book one can find on the identifacation of all L-numbered catfish. If one is looking to purchase or collect this fish I highly recomend this book. The many picture of the fish are very good. The only draw back is the care information could be better. the reader must rely on smbols to determine the care of the various fish. But for identifaction there is none better.

All of the Aqualog books are excellent value, although they are not particularly cheap. They are full to the brim with first class colour photographs and to reproduce these in a book is an expensive process. Whether they are about the beautiful L Number now coming into the aquarist trade or some other species of fish they are the most comprehensive identification books you can buy. They never become dated because as new fish become available to the aquarist trade the books are updated. There is not a lot of literature on African cichlids so this book is invaluable.

They do not deal with the basics of fish keeping, there are many and varied books that do that. They are in the main a fish identification encyclopaedia and not a lot more. But for those aquarists who are particularly interested in a single species they are indispensable.

This book is the best Loricariidae Identification book, it has massive of good quality pictures, it tells reader how big the species can be and little bit about how to keep them in captive. For each L number, there is a brief intro at the beginning of the book. Anyone loves plecos must own this book.

Very good. The L's reference book. Not good at all if what you're really looking is how to maintain, breed or make your Pleco happier.
But if you just want to browse all species known so far, or recognize any Loricariidae you encounter - this is it. Lots of good pictures, all L Numbers up to 350, and LDAs up to 76 covered with a short symbols near the picture, translating into how much they grow, what they eat, how big should your tank be, kind of water conditions needed, etc...
Mainly targeted at shopkeepers who always have a real hard time to identify this fishes. I love Plecos, so it was a must have for me!

Few Asian companies have been successful in developing international brands. It is now a sophisticated process that puts together and sustains a complex mixture of local and international attributes and values , something that is tangible.Its interesting how Temporal have chosen the different products ( over 20 )from leading Asian and Western brands to show good examples of how companies have used the fundamentals of branding to achieve global success. He has provided illustrative examples, techniques , exercises and invaluable advice for any company in Asia regardless of size that strives for more than being just another local household name.

One of the ways to achieve sustainable growth in any market is a recognisable brand name. While many Western companies have successfully developed international brands, Asian companies have been slow to follow suit. How is it that Asia, a region that has such high brand appreciation, produces so few international brands of its own?

In this groundbreaking book, Asia's leading brand architect addresses this unusual situation, explains the fundamentals of branding and shows how companies can use them to achieve outstanding performance. Containing over 20 case studies of leading Asian and Western brands, this book is packed with illustrative examples, advice and exercises.

Branding in Asia is an invaluable book that is a must for anyone responsible for business growth in the 21st century.

Dr Paul Temporal is Asia's leading expert on brand creation, development and management, having lived in the region for over 14 years. He has worked with leading companies and governments, and is well known his results-oriented and hands-on approach. He is the author of Corporate Charisma.

Asian market is unique with their traditional cultural. Brands should be though for leading in this area. This book must be read for the company who : - want to build a strong image - want a competitive advantage - struggle in asian market

My expectations were mainly about redressing the balance on geographical origins of brand case studies. Our literature suffers from being far too US centric. This imbalance is unfortunate for several reasons including: - living in the US for the last 2 years has taught me how atypical the US consumer is of any other I have met in 25 countries that I have worked - from the oldest brand models (which assumed brands were advertising led) to the newest ebrand models, there's huge share of voice reflecting the culture of corporate America and the case theories of its business schools. These powerful systems shouldn't be unquestioningly exported as being de facto paradigms for local organisational excellence or social value.

My expectations were exceeded because this book - unlike most on the brand which start with chapters on advertising and marketing communications - opens up from the very beginning on the leadership importance of branding. Here we are on pages 1-2: "Strong brands endure many challenges. This is becoming increasingly relevant in an era of unprecedented change, upheaval and uncertainty. This change is strategic, unlike the incremental change of more predictable times, and therefore requires a strategic response. Brand building is exactly such a response. If successful, it can be the strongest weapon in a company's armory and the best guarantee of corporate survival. The challenge that lies ahead is that of change management.

And by page 4, we're invited to join in a cataloguing of worldwide changes to marketing: -the breakdown of market boundaries -globalization and the development of global brands -increasing market fragmentation -product diversity and shorter life cycles -greater customer sophistication -digital business -economic instability and market volatility

So this book flies, and yet at the same time when you read it you will continually pick up useful advice whether your brain is looking for practical or academic stimulation. For example, the book closes with an appendix of very worthwhile brand exercises, and it resonates with case studies, 24 in all. Each case study ends with a summary of that brand's strengths.

This book will be good for you whether this is the first one you read on branding, or as in my case the twenty first, including two of my own. For example, I learnt a lot from Temporal's consistently strong advice on brand values and the way they shape corporate personality on its outside and inside.

This book is aimed at everyone involved in international trade. Particularly useful to managers with small and medium sized manufacturing and service companies growing toward new international challenges. Shows the "do it yourself" approach as well as best intermediary help.

In one book, from A to Z, this book shows what international trade is really about. Best for its purpose.

This book, Exporting: A Manager's Guide to the World Market presents the view from a truly universal perspective while making it practical for all businessmen and women involved in the global marketplace. Dr. Nelson has the gift of making sense out of a very complex subject. He treats each chapter in a simple, understandable prose and presents contemporary examples of the governmental documentation required in intenational trade transactions. The business aspect of exporting is summed-up in the strategies of his 'wealth exchange bridge." The manner in which this book is presented offers not only how one should export, but includes the usual missing link-tricks of the trade. These tricks of the trade or tribal knowledge is the cornerstone to Success internationally. Dr. Nelson delivers a captivating one-two punch in hs book's organization. In summary, the most important aspects of the export procss are captured in thirteen simple easy to understand chapters packed with a powefull punch of needed advice and information including six appendices' of invaluable content. It is important reading for the new to export, or students of international business alike. I truly recommend this book and all in the series for anyone thinking of entering the global marketplace today!

This presentation is by the expert in international trade and should be the first source for practioners or beginners. It covers the subject of exporting from A to Z with lots of tips.

Wonderful array of best practices of the top global companies

Wonderful array of best practices of the top global companies

This is truly a fascinating study about globalization. As told by Marquardt "two years ago, a large consulting firm that helps companies go global gave me a list of the ten most common questions its clients had about globalization :

1. How do you create a global culture?

2. What are the key components of globalization?

3. How do you create a global mind-set?

4. What kinds of skills should we look for in global managers?

5. Why do some people fail when going overseas?

6. How do we establish a global training program?

7. What experiences should we give our future leaders?

8. Should everyone in the organization become globalized?

9. Is there an order or process in which a company should go global?

10. Where can we go for help as we work toward globalization?

This list inspired me to write this book, for I realized that these questions had no easy answers and that only a handful of companies had resolved even of these issues."

In this context, after defining six components of his "GlobalSuccess" model, Marquardt explores and illustrates these six components, namely corporate culture, human resources, strategies, operations, structure and learning with best practices of more than forty successful global companies, such as : GE, Whirlpool, Colgate-Palmolive, Shell, Coca-Cola, Xerox, FedEx and HP.

I highly recommend this study. As proclaimed by Jack Welch " companies either globalize or they die."

Excellent overview as well as best practices in globalizatio

The psychological and social class undercurrents of life aboard a "Ship of the Line" at the end of the golden age of British domination of the seas is the core of this facinating trilogy. William Golding is the Nobel winning author who is best known for his first book, Lord of the Flies. His literary plunge into the depths of the age of sail during the Napoleonic wars has the same claustophobic tension of this earlier work. Told primarily in the first person, it is a voyage of self discovery of a member of the 'lower' aristocracy as he makes the long trip from England to Australia. During his voyage he is forced to question long held social, political, and personal values. Golding's ability to chart the change of his main character's pompous and self righteous view of the world to a more open and sensitive one is the internal beauty of this trilogy. I highly recommend it.

This writer is excellent. A little difficult to read, due to "old fashioned" language used. A good insight to ocean travel in early days. Was an excellent "Masterpiece Theater" presentation on PBS! Reading the book just fills in the blanks.

This is a fabulous, detailed and completely engrossing tale of the sea - the ships, her men and the challenges they faced as they battled weather, currents, illness and all that time and chance threw at them.

This is written in a fairly old fashioned style, which requires some attention to the writing (this is not a quick and easy summer read), but for those who loved Hormblower and the other great sagas of the sea, this is a fabulous addition to your library.

When you read this you can taste the sea spray and feel the rocking of the boat. You will become quite engrossed with the characters and their adventures, and by the end will feel that it was indeed a satisfactory use of your time, and well worth the purchase price.

I was completely caught up in this saga of a sorry ship and its haughty, pretty much unlikable main character.
It's unusual to somehow care about a person who for most of the story is an unsympathetic snob, yet one who makes the reader root for his redemption. Would it ever happen? The book is long, but fascinating.
I guess it helped to have seen the TV version (a totally accurate rendition of the book) as I had visual images of all the characters.

This is an interesting read that makes astute observations about the effect of American marketing. Statistics and studies are cited, though some observations are more empirical in nature. The book becomes even more engaging when the author adds some personal stories.

It's a short book and a quick read. The content is suitable for laymen who want a new perspective of how America approaches marketing versus other countries in the world.

This book captures the sentiment of non-Americans worldwide. It's great that Johansson discusses both sides (that of American Companies, George W. Bush, Ad agencies, AND that of consumers around the world). It's time to discover better marketing techniques, methods that are not as In Your Face.

An old MBA buddy of mine Fedexed me a copy of this book (he and I were disgruntled grad students, disappointed in the way American firms seemed to have culturally insensitive ways of marketing). After our MBA several years ago, we were indoctrinated with the mantra "shareholder wealth!". We sadly cling to this idealogy to this day (food on the table anyone?). He's now in marketing, while I am in Finance/Public Policy.

I opened the FedexPak and lauged at the cover of the book (very in your face indeed). I was happy that it didn't read like a textbook, it reads like a long conversation with the author. Johansson has strong (sometimes biased) solid opinions about the state of marketing around the world, linking what was never obviously linkable: Marketing, Anti-Americanism, and Globalization. He makes you realize that we (as individual consumers) are forever surrounded by marketing media (and it's true!) and we take for granted our ability to "control" the marketing that we receive. After telling us that Marketing is no longer the friendly innocent shopping helper that we believe it to be, he shows us why American-style Marketing indirectly fuels other countries' hatred of Americans. It's not just about oil, or weapons, or Christianity. It's about Marketing. Sad but true again.

This is a very timely book. Be careful though, once you read this you'll develop a healthy level of paranoia everytime you see an advertisement, hear a jingle, or watch a commercial. You'll ask yourself, what are they really selling?

J. Johansson's introspective look at the state of marketing and the cultural sprawl it is causing throughout the world is a worthwhile read. The arrogance of American marketers, illustrated by the Bush administration, has caused havoc for humans throughout the world. Marketers such as Nike and McDonald's have taken advantage of globalization and free trade with standardizations they perceive as efficient while the of the world perceives them as imperialistic. Their assumptions on the desires and wants are falsely measured - leading to increasing resentment towards the nation which harbors and promotes capitalism.

My favorite sections of the book are Johnansson's own personal experiences growing up in the States - how he has seen the country change from what it was in the sixties, how his MBA students really don't leave understanding global marketing, how marketing practices lead to greater social inequalities and homogenized, stale thoughts. The lowest common denominator has been created by brand strategists. He provides an interesting comparison of the practices in Europe and Japan vs. American and relates it back to much of the recent WTO protests.

This is the perfect follow-up to Naomi Klein's No Logo. Towards the end of the book, Johansson provides a way out and shows us that there is a light at the end of the tunnel. I suppose the results of this November's election is tied to whether we reach that point.

Frank Reynolds has produced a comprehensive interpretation of the global language of international trade in a format that is easily understandable by Americans involved in international commerce. First published in 1936 by the Paris-based International Chamber of Commerce (ICC), Incoterms 2000 are the latest revised set of 13 international commercial terms recognized as the standard trade terms of international business.

Used by importers/exporters, they define the roles, responsibilities and obligations of buyers/sellers in transactions involving the international movements of goods and help to eliminate misunderstandings as to the term of trade by which a particular transaction is being conducted. They help define the point at which the responsibilities, risks and obligations of the seller end and begin for the buyer and the required documents that must be generated for official and commercial purposes.

As some of the Incoterms, when defined, may be in conflict with similar terms of sale (such as EX Works, FOB) as used for domestic business and found in the official United States legal code - the Uniform Commercial Code (UCC), the author thoroughly explains the difference and highlights the adjustments needed when considering similar Incoterms for international transactions.

The book clearly describes the meaning of each Incoterm, explains the buyer-seller responsibilities under each term and illustrates what a typical pro-forma invoice would reflect on a proposed export transaction. With each Incoterm described, it also offers an American perspective on best practices and recommendations from the author's numerous years of trade experience and his enviable position as the US delegate on the ICC drafting committee that revised the terms that resulted in Incoterms 2000.

Of particular interest especially to inexperienced American exporters, the author offers some very important caveats covering such areas as port customs, insurance considerations, potential confusions in regards to the difference between shipment and delivery terms, the use of appropriate terms that best fit particular transactions, compliance with US Export Control and Incoterm limitations. Although published in 1999, this edition is still up-to-date as the subject matter it addresses is still current as of the date of this review in 2007. Readers may, however, be mindful that the reference made in the publication to the Uniform Customs and Practices for Documentary Credit (UCP500) - the rules that govern letters of credit transactions - will be replaced by a revised set of rules (UCP600) on July 1, 2007.

Since the new UCP600 rules no longer provide for 'revocable' credits, it will no longer be necessary to stipulate in the payment term section of the pro-forma invoice that the letter of credit should be 'irrevocable' as reflected in those relevant sections in Incoterms for Americans. A minor editorial detail of omitting the currency in which costs are reflected in pro-forma invoices on pages 103, 104 and 110 should be French Francs, US Dollars and US Dollars respectively. The author would agree that such seemingly insignificant details of omission would create a discrepancy, delaying payment, in an invoice presented to a nominated bank for a letter of credit transaction.

As one with over 25 years of foreign trade experience, I would highly recommend this well written volume as a desk reference guide for any American foreign trader who desires a working knowledge, understanding and application of Incoterms 2000.

After I first read Mr. Reynold's predecessor book on Incoterms I felt I finally understood this technical topic. The new book, fully revised for Incoterms 2000, follows the same format. Each chapter is devoted to one of the 13 Incoterms so it can be easily digested. Each chapter contains an easy to read scenario of how the Incoterm may be used in a real international trade transaction and how it affects all other phases of the transaction including the ability or inability to collect payment.

The most valuable feature is the ending section of each chapter, entitled "American Perspective." It discusses how Americans should or should not use this particular term, or at least be aware of any caution flags.

Incoterms for Americans is a valuable commentary on an important topic.

I found this book to be full of information. Instead of giving a vague and general outline of the Incoterms (for example, just listing EXW as buyer pays all shipping), Reynolds go full bore into the subject with what if's scenarios, detailed look at each one and tells you how each contract is implemented and the limits of each term. He even put copies of pro formas for some of the incoterms!

Considering the fact that this book is more than half the price of the ICC book and tailored to Americans, I highly recommend it!

No sane person reads about INCO terms for fun, and if your work requires that you understand the details of international quotes & shipping then this is a required reference work. The author, who sat on the international drafting committee, is perhaps as knowledgable on this subject as any American. He also teaches an excellent seminar on the subject.

Those foreign-owned companies thinking of setting up shop in Japan must read Leveraging Japan first. After arriving in Japan, you'll find yourself referencing this book often.

In particular, manufacturers of consumer goods will benefit from the insights offered by these 3 authors. Manufacturers of industrial goods may get less out of this book.

Although written back in 2000, Leveraging Japan is still a tried and true analysis of the Japanese consumer market. You'll learn why Western-based manufacturers of consumer goods prefer to enter Asia via Japan, not China.

If you are not a manufacturer, then I would instead recommend a book such as Saying Yes to Japan: How Outsiders are Reviving a Trillion Dollar Services Market.

For 15 years now I have consulted for US companies planning to enter the Japanese market. It has been some time since I read a book this up to date, this exciting, this accessible on the subject of entering the Japanese market in the English language. The main shortcomig of the book is its misleading title: the book is really about the changes in the Japanese market due to the changing consumer demographics and attitudes, regulatory restructuring, and the ongoing revolution in distribution systems; about the recent experiences of US entrants (1994-98) into the market; and the reasons why some succeeded while others failed. The books makes three exellent points: that the Japanese market place is changing dramatically; that foreign companies with the commitment and the resources to enter the market directly can and do make lots of money in Japan almost immediately; and that Japan offers much better profit and growh prospects to American companies than the ephemeral but fashionable emerging markets of SE Asia. The book presents issues of doing business in Japan from the point of view of large, determined, well capitalized companies entering the market through their own directly owned subsidiaries and makes the point that this may be the only fool-proof method to do well in that market. It isnt cheap, but worth its price as a guide and a reference book.

This book details the atmosphere in Japan since the Asian Crash. It contains the most current information (released 1/04/00) on Japanese market conditions. This information has assisted me both in understanding my multinational clients' needs as well as directed me toward the legal advice I need to advocate in entering this market.

As both a Japanese and an experienced marketer who got the master degree of marketing in the U.S. recently, I do recommend this book for your "must-read." There may have been a lot of books titled such as "Marketing in Japan," and they might have taught you "Bow each other and give your name card when you see Japanese business person at the first time." It's really awkward for Japanese. And I had been very curious why foreign marketers have repeated to fail in Japan's market and why they have misunderstood or overlooked Japan's culture, infrastructure, and fundamentals as a lucrative consumer market. The book will show you the change of Japan as the most important market and the portal to Asia into new era, but will tell you the principle of multicultural marketing that has not changed, as well. The reliable statistics and tips/topics in the book are absolutely terrific to depict the real Japan. It must be helpful for you to know and success in the market.

An excellent work detailing how only a handful of families have controlled the worlds grain trade for centuries. A great piece for families that till the soil, but one that is even more important to the people who live in the city; and have no idea of the power and control that these families wield. Reading this book will show you how these families control the cheap food policies as well as the commodities markets and other products world wide.

I am a captain on Mississippi River towboats. I have pushed millions of tons of grain down the Mississippi River for years. But I never really understood the gobal impact of the world's grain company's until I read this book.

Now I understand the real power behind families such as Cargil and ADM's Andreas.

We can begin to understand the importance or lack thereof for our country's cheap food policy. Point being, Cargil is buying out Continental Grain. The total purchase price is $300 million. Oprah Winfrey and Michael Jordan make that much money in 2 years. An enclosed football stadium costs more than that. There is one of them in every major city in America. Something is wrong with that picture. The importance placed on other things, and the lack of understanding as to the realities of life are almost mind boggling. Merchants of Grain is a book that cuts to the inner most core of real power and control. We all eat. We need to put self behind us, and focus on basics, i.e. why are we so blest as a country? We need to be gracious. Thank you Farmers, Ranchers, and others in the real food chain.

I first read this book 20 years ago and was awed by the importance of the distribution of grain to the world, and particularly to one-party dictators. Anyone who understands political power knows that a small number of soldiers can control a much larger populace of people i.e. the German SS figured one storm trooper for roughly every 1000 plus people. However, when those people are all hungry at the same time it becomes another matter entirely, as in more difficult.

This book shows how a few big companies control the distribution of grain throughout the world. In so doing they are not prone to accept "aging receivables" from dictators, tin-pot or otherwise. Every political leader must understand the importance of grain or face a coup. Of course, one can find those who have lasted longer than others, but only at the cost of so weakening their state that it ultimately crumbles from internal implosion.

Read this book to understand history and more importantly the origen of our food supply and how it reaches our table.

Ms. Urech gives tons of information in her book. If you want to get ahead -- and make no mistake about it, effective communication is THE key for getting ahead -- you will not only buy this book and read it. No, instead you will work through it, practice the details, until they become second nature. My recommendation is that you not just buy one book, but that you buy several, and give them to other friends with ambitions. Then work through the book together. You'll have fun AND you'll learn what you really need to know. (And, as others have remarked, it's especially good for the international speaker!)

Speaking Globally: Effective Presentations Across International And Cultural Boundaries by speech specialist and communication consultant is a straightforward and effectively presented instructional guide to improving one's speeches and presentations, especially when communicating to an audience from a dramatically different culture. From guidelines expressly useful for helping female speakers get taken seriously, to avoiding common and embarrassing communication pitfalls, to designing a truly "go-getter" motivational speech, Speaking Globally is first-rate and very highly recommended reading for business travelers and international speakers.

Elizabeth Urech's Speaking Globally is both informative and entertaining. Vivid examples and clear explanations enable you to easily understand and remember concepts. Best of all this book inspires you to seek opportunities to test your speaking skills. As a former MBA student and someone who occasionally introduces guest speakers, leads meetings and presents material, I only wish I would have read it sooner.

-- Linda Beadling

If you ever have a need to conduct business with people from other countries, this book could help you. It is full of helpful facts and tips for speakers who must cross the cultural barriers to good communication. Not only is it loaded with good practical information (such as how to make a toast at dinner in Finland), it is easily read because of the clear writing style and humor. I keep a copy by my phone as a quick reference before calling my contacts around the world. I highly recommend it as essential reading for anyone who must deal with business people around the world.

Elizabeth Urech obviously knows what she is writing about and it shows in her prose. Reading this book is like having the best advice, support (and encouragement) from a coach before approaching what is for most people one of the most nerve-wracking, unsettling, scary things in the world..public speaking. Read it and you will be better prepared, more confident, and no doubt more successful.