Exports Books

Well organized and very useful. Although it was written in 1992, it has such a deep vision.

Thanks a lot, we are very happy to have this book in our library!

In a relatively short time, we've moved from doing business with our neighbors to doing business with people we may never meet in places we may never go...in languages we don't speak. This is all part of the increasingly rapid globalization of our economy. With different cultures come different rules of engagement. Pardon the pun, but business today is a different world than it was just a short time ago.

Hicks, a consultant to companies doing business globally, knows his field. Reading this book is like sitting down for a comfortable living room conversation with an expert. You'll gain a deep appreciation for how global business is different, what to watch for, and what can get in your way. The text is well-illustrated with stories, examples, and insights that will enable readers to substantially increase their chances of success on the international playing field.

You'll learn about cross-cultural behaviors that will undoubtedly open your eyes. The knowledge about cross-cultural business skills, negotiation, sales, and customer service will put you strategically ahead of the competition. Hick addresses how to make global alliances work and how to deal with gender issues. The downside is covered, too, so you'll know about vital issues about bribery, corruption, and legal issues. The question of dangerous destinations is particularly valuable in today's volatile world.

This is the kind of book that will hold your attention as you begin. You'll want to keep reading, which can interrupt your productivity. Don't try to read Global Deals at work. This one is best absorbed in the curl-up-in-the-comfy-chair kind of reading. The stories will draw you in; you'll be surprised how much you're learning.

A bibliography and index add to the book's value, enabling you to use the book efficiently for reference later. Suggestion: after you've read this book, invite your colleagues to read it, too, strengthening your company's capacity to do business in the most effective way on the global stage.

I received the book in excellent condition. I also received it in a very timely manner packaged well.

As an international trade specialist, I must speak to 5-10 firms on international trade issues each day, and regularly deal with 20-30 firms actively engaged in entering and expanding into global markets. Global Marketing by Richard Sandhusen is one of the most effective tools in counseling these firms on global marketing; I especially appreciate the way the author fuses together broad concepts of international marketing with a realistic case study used throughout the book. Richard Swanson Manager, Los Angeles Office The Commercial Service U.S. Dept. of Commerce

It's a very organized book, very updated, very rich in useful information. It was my textbook for my MBA 261 class, and i enjoy having it. The questions at the end of each chapter helped me to be well-prepared for my midterms and final exam.

A really excellent book for the advanced student. Packed with information and very well written. Once again the Financial Times assists in the publishing of a very useful book for the serious student in an easy to read format.

This book is a vell wirth classic in the field of foreign trade promotion. Although it is getting a little bit old the material is nevertheless relevant for all interested in getting input on the concepts of government promotion programs.

You can simply not write any pice of serious paper on export promotion without refering to this book!

If you want a book on the breakdown of eastern europe's poverty issues, this is the one to buy. Provides a lot of info and stats on each country.

Retske is clearly very experienced in telecommunications technology and most aspects of the strategic market for voice services. He has an interesting mix of technical and business perspective. Althought the title is daunting, the book is well written and is a pleasure to read.