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The best international marketing book ever
The authors responding promptly to changes in world econ
A thought-provoking book

Perfect
The best ¿How-To¿ book I¿ve found on international salesPerhaps most importantly, this is not a regurgitation of MBA material on the subject - Mr. Foley has directly relevant experience, having spearheaded international expansions earlier in his career and now advising companies on how to achieve their global potential.
This is an excellent reference that our company continues to use as we expand to new markets globally and work to increase our share in markets we're already addressing.
Excellent
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Exciting History of a fast moving opium runner
In a class all its own
Wonderfully executed
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Excellent book on strategyGlobalisation is clearly going to be the most important item on the agenda for every corporate for the next decade. Every manager is going to face serious challenges in this front. This book prepares you to prepare for these challenges and win the globalisation game. Too good to be missed.
Good Text on GlobalizationThe book is organized into nine chapters, each strong enough to be a stand-alone publication on its own. We start with Rising Up to the Global Challenge and then move into Building Global Presence. Appetites whetted, we now get a comprehensive case study: Lessons from Wal-Mart's Globalization. Exploiting Global Presence comes next, followed by a chapter on Cultivating a Global Mindset. This is primary theme of the book; it's a mindset that enables dominance.
Chapter 6 gets into some how-to: Building a Global Knowledge Machine, sharing vital information and understanding across national boundaries and cultural divides. The authors then concentrate on the Dynamics of Global Business Teams and Changing the Rules of the Global Game. The final chapter is Globalization in the Digital Age, keeping us right up-to-date and reminding the reader that this topic is real and "present" in today's organizations. A bibliography and two indices follow the footnotes section.
The ordinary lay reader will have trouble with this book. It is an academic work. However, for senior executives, marketing professionals, and students of globalization, this book will be a treasure. Those involved with graduate education in business should not miss this book. It will be valuable reading for self-growing executives engaged in executive MBA programs, giving them solid knowledge and insight to apply in their real world of global growth and dominance.
Global GrowthThe book is unique in that it provides a complete picture beginning with formulation of the strategy(Do we really need to be Global) to the execution of the strategy.
Kudos to the authors for giving us this book.

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directed to new land
Highly advanced technical bookIf you are a guru-level Oracle person, you will probably enjoy this one as much as I did.
Oracle Utilities
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Accessible Non-Fiction
Very insightfulI will admit Woodward does seem to have a bias toward Powell, but not enough so that you think he is forcing him on you. He doesn't paint an overly rosy picture of Bush, often leaving you wondering about Bush's decision-making skills or intentions. This may only be because he was not able to personally use Bush as a source.
The Best on the Topic

Insight into Emerging Markets
MBA student loves the book
Doing business in emerging countries
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Since resources are scarce - try this one for sure ...A solid piece of work, highly recommended to anyone who must understand how to develop a successful global Internet business. De Palma comes with an ace pedigree, widely respected, coming out with "customers are three times more likely to buy from websites in their own language", an industry standard mantra.
De Palma hits key areas, highlighting best practices of the market leaders and their global websites and systems. For once, we have web-based globalization ("Marketing and Selling on the Eight Continent") analysed within a business context. If only pets.com had read this book ...
Content is extensively researched. Case studies are made; corporate budgets, marketing plans, infrastructure, etc., are dissected. Plenty of practical examples, including the names we're all familiar with for the right reasons (eBay, etc.) and the wrong reasons (boo.com et al) too.
If you're in the business of expanding your markets through the web this is the book for you. Increasingly, "E-Commerce" is less dependent on the US ($600 billion worldwide versus $850 billion in the US estimated for 2003). If you want to grow your business, look outside your own borders.
De Palma shows how a successful web business deals with "big issues": Education about global and local markets; planning for international web business; implementing technology and translating into foreign languages, organizing people and resources and, crucially, measuring the return on investment. Of course, parts of what he says applies to international business in general, so don't think this book is just for the web-literate.
The tone is pragmatism. De Palma is realistic about the planning and management of a global web business (it does NOT mean translating into every language under the sun). Much to his credit, he provides valuable information on areas that competing titles duck to avoid, e.g., international tax, contractual and legal requirements - and provides good advice for staying out of trouble.
A technical foundation is included. This isn't a book for techies, but it does educate the executive and student audience about implementing globalized web technology. Experts will contest his comments on TMX, Machine Translation and Unicode, however, the rest of the technical stuff is sound (no "did you know that they have different shaped mailboxes in England?" nonsense).
De Palma, throughout the book, underpins his thesis with the need for a Chief Globalization Officer (an executive to champion web globalization in a company). You can cringe at Grand Poo-Bah titling redolent of dot coms, but fair enough, it does underline the critical importance of bringing globalization issues to senior management attention. Basically, if you're not getting the message through to board level, your enterprise will remain a beggar at the globalization banquet.
In sum, you can take this book as The Guiding Principle for Going Global Online. Recommended to seasoned executives, students of international commerce and technology, globalization gurus and the plain interested. OK, we know business book sales are down 30% since the end of the 1990's. So, if you're going to buy one, buy this one.
An excellent guide to understand what globalization is about
Web Globalization Maven Recommends de Palma Book.
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Full of valuable insights for managers and scholars alike
Geography is History!!Synopsis: Jay Galbraith begins his book by arguing against the KISS principle (Keep It Simple, Stupid!) of organizational design. He recognizes that increasing foreign direct investment (FDI), breakdown of trade barriers and improved communications via media like the Internet along with a corporations need to reach customers globally have increased the complexity of doing business. Corporations could fight this complexity and simplify their operations, or learn to accept, manage and in fact use this complexity as a competitive advantage against simpler competitors.
He then goes on to inject great precision into the concept of a globalization for a corporation and defines 5 different levels of international development in increasing order of complexity. A corporation may develop a competitive advantage in its home country and then try to export this advantage to international destinations, evolving through different levels of international development. Or, a corporation like Logitech, may be designed as a transnational corporation from its very inception, with hardware R&D located in Switzerland, software development in California, manufacturing in Taiwan and sales in every country. Evolution from level 1 to level 5 may not be inevitable and/or desirable, with many companies deciding to settle into a particular niche depending upon the nature of their business and their long-term goals.
The rest of the book is devoted to a very clear, well-illustrated nuts and bolts description of designing global corporations with different levels of internationalization. The geographical entity headed by a country manager, multinational single business units and the multinational multi dimensional organizations are described in great detail. Underlying theme of this entire discussion is that the structure of the organization has to cater to its overall strategy, and the former has to change as the latter evolves.
The author spends considerable time and space on the need and means for developing informational and decision-making networks within such complex organizations. Here again he describes 5 different types of networks in increasing order of complexity beginning with informal voluntary communication and going up to a formally structured matrix organization. He discusses the advantages and limitations of each and how such networks may be used to propagate the agenda of the corporation. As a corporation increases its level of internationalization, it has to deal with increasingly complex networks that transcend geography, business function and culture.
He ends the book by describing the 5 dimensions that a global corporation must learn manage in order to remain successful. These 5 dimensions are managing functions, geographies, product lines (or business units), customers and solutions.
Finally, he writes, "Regardless of whether globalization continues, stalls, or even reverses, the models described in this book should continue to guide organizing choices.....and as businesses struggle to compensate and thrive on their ever expanding journey, the ideas and structures presented in this book can serve as a road map."
Critique: The author has presented his ideas very clearly and illustrated them with many examples from real companies. The organization of the book follows a logical flow of thoughts and the language used makes it fairly readable. Having said that, the complexity of many of the concepts presented in this book precludes it from being a casual bedtime reading, rather it demands full concentration and a careful attention to detail from the reader.
Highly Recommended!

The First of Jilly, certainly not the last....
Jilly Cooper's greatest work
...I love it!!