Export-management Books

If you or people working for you are planning to do business with the Japanese, this book is an excellent, quick and essential guide to understanding the business customs and culture of Japan...don't leave home with out it. I saved both time and money, thanks to Mr. Leppert's knowledge and the references he provides in this book. Read it on the plane and by the time you land, your confidence will be recognized by the Japanese ...from cab drivers to CEO's. Good Hunting, CDH

critical, diverse and applicable - a good read.

Its one of the rare books existing about EU amd marketing.Is very well presented material helps even amateurs about the subject to understand what a marketer should do and consider when he is making business in E.U

I worked first-hand with reformers marketing civil society and democratic participation in the run-up to Ukraine's Orange Revolution, and so I was drawn to this new book about the future of the Former Soviet Union after a review of it in The Economist (2/2/06) piqued my interest. (Full disclosure: I also know the author.) As the review notes, communism "once divided the world into two camps, with a grey zone in between. Now capitalism has similarly divided the former captive nations." So what are today's dividing lines, as so articulately and convincingly described in this book? The newest members of the EU, who increasingly participate in the world economy vs. the more insular nations of the Commonwealth of Independent States (CIS), who are being drawn into a new, isolated Russian Empire. (The war-torn Ballkan states represent the grey area in between.) Wow! I had no idea that World Bank economists actually could write interesting--and relevant--stuff, especially uncovering trends that will surely affect the world economy's future, if not our national security and those of future generations. The principal author of this book, Harry Broadman, is obviously an exception. Read the book to uncover the reasons behind this rapidly emerging state of affairs -- which evokes a certain sense of historical deja vu -- and to find out what can be done about it. The key lies in the fact that contrary to what might be conventionally thought, it is the lack of domestic--or what the book calls "behind-the-border"--reforms, rather than international factors, that account for the current gap between these camps and their relative success in integrating internationally. Put another way, what goes on behind the "curtain" is once again posing a threat to us; but, regrettably, most of us don't see it. I admit that books about economic affairs may not strike many as sexy--especially if they come out of the Bank--but this one is.

The book offers exceptional overview of the international regime of business transactions. Unlike other similar materials, the book in question includes outstanding comparative analysis and makes substantial recourse to the lasw not only of the USA, but also many European countries and supplies rich international materials based on the international litigation and arbitration. The author offers exceptionally up-to-date information which undoubtedly makes this book of great help for anyone who is considering doing, or is already involved into, international business transactions.

Well organized and very useful. Although it was written in 1992, it has such a deep vision.

Thanks a lot, we are very happy to have this book in our library!

In a relatively short time, we've moved from doing business with our neighbors to doing business with people we may never meet in places we may never go...in languages we don't speak. This is all part of the increasingly rapid globalization of our economy. With different cultures come different rules of engagement. Pardon the pun, but business today is a different world than it was just a short time ago.

Hicks, a consultant to companies doing business globally, knows his field. Reading this book is like sitting down for a comfortable living room conversation with an expert. You'll gain a deep appreciation for how global business is different, what to watch for, and what can get in your way. The text is well-illustrated with stories, examples, and insights that will enable readers to substantially increase their chances of success on the international playing field.

You'll learn about cross-cultural behaviors that will undoubtedly open your eyes. The knowledge about cross-cultural business skills, negotiation, sales, and customer service will put you strategically ahead of the competition. Hick addresses how to make global alliances work and how to deal with gender issues. The downside is covered, too, so you'll know about vital issues about bribery, corruption, and legal issues. The question of dangerous destinations is particularly valuable in today's volatile world.

This is the kind of book that will hold your attention as you begin. You'll want to keep reading, which can interrupt your productivity. Don't try to read Global Deals at work. This one is best absorbed in the curl-up-in-the-comfy-chair kind of reading. The stories will draw you in; you'll be surprised how much you're learning.

A bibliography and index add to the book's value, enabling you to use the book efficiently for reference later. Suggestion: after you've read this book, invite your colleagues to read it, too, strengthening your company's capacity to do business in the most effective way on the global stage.

I received the book in excellent condition. I also received it in a very timely manner packaged well.

As an international trade specialist, I must speak to 5-10 firms on international trade issues each day, and regularly deal with 20-30 firms actively engaged in entering and expanding into global markets. Global Marketing by Richard Sandhusen is one of the most effective tools in counseling these firms on global marketing; I especially appreciate the way the author fuses together broad concepts of international marketing with a realistic case study used throughout the book. Richard Swanson Manager, Los Angeles Office The Commercial Service U.S. Dept. of Commerce