Export-management Books

The following are examples of the hundreds of positive reviews that the Export Sales and Marketing Manual has received since the first annual and updated edition was introduced in 1988. The 2001 version is the 14th continuous edition.

Full of meat and potatoes - and meant to be used. The manual skillfully covers every step needed to become a successful exporter. Journal of Commerce

Congratulations on your outstanding manual which has become the standard of the U. S. export industry. We also appreciate the cooperation you have extended to the SBA over the years. U. S. Small Business Administration (SBA)

Absolutely the best publication in the field of exporting. We recommend it for purchase at all of our international trade events. We are proud to be able to offer it to our membership. National Association of Manufacturers (NAM)

A "must" acquisition for businesses that are exporting regularly or thinking of doing so. The chapters on export pricing and budgeting are excellent! Journal of Accountancy

You have succeeded in writing the proverbial "cookbook" for U. S. exporters. Your publication will definitely help many U. S. companies and individuals become successful exporters. U. S. Senate Small Business Committee

Thanks to your manual, our small company is now in the export business for the long run. What seemed to be impossible is now an enjoyable career that I look forward to every day. Dafina Biteye, Making Connections Work, Inc.

Outstanding manual! We plan to have a copy available at each of our U. S. field offices. Federal Express Corporation

EXPORT SALES & MARKETING MANUAL REVIEW IN CHOICE MAGAZINE PUBLISHED BY THE AMERICAN LIBRARY ASSOCIATION Issue: February 2001, Page 1122

John R. Jagoe (Director of the Export Institute) provides comprehensive and authoritative information on exporting from the United States in this publication. Available in four formats (softbound text, CD-ROM, Internet and Classroom Package for Educations), it can serve as a step-by-step guide for the beginner or as a reference for the experienced individual. The printed version contains 640 pages of information-filled text. The electronic versions provide excellent search capabilities (via Acrobat) and very easy access to numerous links to additional sources of information.

Information on the manual, including the table of contents, and the professional qualification of the author, are available at ....

Although other recent works are also available, e.g., Amy Zuckerman and David Biederman, Exporting and Importing (Choice March 1999), Beley Seyoum,Export-Import Theory, Practices And Procedures (Choice November 2000), and David Neipert, A Tour of International Trade (Choice March 2000), none focus solely on the export side or offer as much detail on exporting. Moreover, the availability of the electronic versions gives Jagoe's publication a decided edge.

The manual guides the reader through the entire export procedure, and the marketing approach the author uses makes for interesting reading. Supported by tables, figures, charts, checklists, extensive appendices and a 30-page glossary, libraries are advised to acquire the Internet or CD-ROM version in addition to the print manual.

A very useful resource for businesses, government agencies, and professional associations involved in exporting or in international trade. The manual is also recommended for upper-division undergraduate and above collections that are supporting strong programs in exporting or international trade.

W. C. Struning, Seton Hall University

Reprinted with permission of the American Library Association.

Exporting is potentially a complex subject. Export Savvy, keeps it simple, easy to understand and as an extra feature, this book is an excellent reference. For the executive, this is an outstanding single source "fast read"; a key aid to help establish export policies and strategy. For export, import, compliance and international business development managers, Export Strategy is a great refresher and reference. For the college professor involved in international management/marketing classes this could be an excellent text with obvious inherent opportunities to assign "let's look into this further" student research projects. This is a well done body of information presented in an inviting journalistic style.

If your company is in international trade, international business, or exports, this book will give you and your staff the tools and common language for developing strategy and running your operation. I would recommend giving each person on your team a copy of this book.

I have read this book and find it to be one of the most comprehensive books on the subject. It develops the subject very gradually and provides solid material for understanding e-business for small companies. It provides nice and useful examples and case studies that help the reader to understand the nuts and bolts of e-business for small companies in the global market. I recommend it as the first reading on the subject to readers interested in IT and international business for small companies.

Mr. Da Costa's book is an intelligent, realistic and motivating resource for global small business owners and entrepreneurs -- as well as software vendors, industry analysts, and development agencies following small business development. This realtively small volume is stuffed with cogent and straight-forward discussions of the cultural factors and business climate that effect ecommerce success for small business ecommerce operations. He makes the inspiring argument that such developments change lives, as well as significantly affect the health of nations and economies.

More than theoretical, the book is replete with well-drawn examples and lessons - written in a thoroughly unstuffy manner. Truly useful for those of us who are actually about to launch into the ocean of global e-business, or seeking to improve our approach. Mr. Da Costa has done us all a favor, sifting through a huge pile of facts and cautionary tales. There is much here for all to learn and enjoy. Enthusiastic endorsement of Eduardo!

The world is more than the United States of America. "The Handbook of International Trade: A Guide to the Principles & Practice of Export" is a guide to expanding from the national to the international. Meant to be used by students of business to correctly understand the nuances of international trade, it covers the practices of many countries, customs laws, tariffs, and other important lessons, vital to students of business. Now in an updated and expanded second edition, "The Handbook of International Trade" provides the reader with an informed and informative focus on the future development of the world economy. "The Handbook of International Trade" is enthusiastically recommended as a strong choice for community and college library business collections.

International trade as a subject has been very well presented by this book.It provides contracted yet pertinent information of almost all elements of International Trade.A lovely book to start with when studying International Trade and can also be very useful for professionals.The book has an array of examples which facilitate learning.I would say,this book will broaden your scope of understanding and must be used in conjunction with your learning material.This book is definetely a guide!

This book is a treasure trove of information, advice and resource contact data for anyone thinking of going into, or already in, the import-export field. In a conversational style, the author walks the newcomer to international business through the myriad of challenges, regulations, and opportunities inherent in doing business with overseas interests. This book should be required reading for anyone thinking of importing or exporting!

Import/Export for Dummies is a useful tool for anyone interested in seeking opportunities in importing or exporting. After reading the book I learned more than I anticipated, and my mind is enlightened to many details that I was not aware of prior to reading it. For example I am currently seeking opportunities to import goods to the United States from the Czech Republic, such as pudding-yogurts. The book informed me of all that I need to consider to make any potential deal or order go through smoothly without any penalties or errors that could result in a financial loss. It provided me the guidelines I will need in negotiating with prospective suppliers in the Czech Republic, and how to go about identifying customers in the U.S.

The book is written in a simple and clear approach.

The book is easy to understand and its simplicity is amazing. It is segmented into five parts which focus on setting up the business, learning how to identify applicable rules and regulations, identifying suppliers, find customers and develop an understanding about certain procedures that are unique in importing and exporting (such as: terms of sale, methods of payment, customs clearance procedures, etc.)

As in most Dummies books, examples are abundant, and the author has provided great insight with examples from his professional life and students who attended his seminars.

The book is also full of excellent resources, including a detailed list international trade commission offices for all countries located throughout the United States. These offices can provide assistance in identifying suppliers and also provide valuable insight in the how to do business in specific countries. Additionally, the book also provides information as to various free resources available on the internet.

I would rate this book as an absolute necessity for someone interested in starting their own import or export business. It is the "bible" of importing and exporting that can help inform, warn, and assist you in what you need to know, and do, to make sure the goods you are importing or exporting will move without problems.

I am at present using textbook "International Business", by John D. Daniels, Lee H. Radebaugh. Eighth Edition. I would be very grateful if you could Fax me as soon as possible the necessary forms to order one copy each of the supplementary publications: -Instructor's Resource Manual. -Study Guide. -Test Bank

Your sincerely,

Saeed A Al Musbeh ( Personal Manager )

I use this textbook and its previous edition to teach International Business to senior level students in cyberspace. I consider this the most readable text on the subject. This edition has been slimmed down from the previous edition, and it is an improvement to an excellent text. My students agree that this text is great.

Anyone who needs a comprehensive book on this field should purchase this text, it is worth every penny!

It is a wonderful book for MBA students.

Besides bebeing comprehensive, the book is full of live illustrations and full of theoritical depth.

Extremely useful for management students of leading business schools.

This is an outstanding book on international marketing.

The contents are highly comprehensive with conceptual depth but easy to grasp and apply for MBA students. The illustrations and case studies are extremly useful providing deep insight into the subject. Moreover, the book is an excellent value for money.

Recommended as one of the best for MBA students.

Lots of practical examples! Clear structure, no easy answers, but insightful views based on practice and supported but academic concepts.

This is a great book for all who drive innovation!

'Managing Global Innovation' is a must-read for anyone interested in new product development in a globalizing world. This book presents a coherent framework for international innovation strategy, global R&D organization, and the execution of transnational R&D projects. The many examples make theory and concepts easy to understand. Moreover, the book features a collection of indepth case studies of otherwise little described companies. If you ever wondered how companies like SAP, Roche, or HP compete at the forefront of technology development, then this is the book to get. All in all, a well-conceived book that immediately appeals with its balance of applicability and theory.

My son was delighted with it. It contained the Japanese business etiquette information he was seeking.

For a first time American businessperson (woman, at that) it is a comprehensive and high-level look at doing business the Japanese way.

Repositioning Asia - From Bubble to Sustainable Economy

Know the right elements and trigger self-renewal. Integrate these critical factors and your organization will continue to win the heart, mind and value share of the customer. This is the central thrust of this book from these leading marketing gurus' - information hard learnt from the Asian economic crisis.

This text makes a systematic analysis of firstly the process through which organizations develop from new enterprises to solid performers, through to the need for renewal. It outlines the ways in which organizations must trigger their own crisis for renewal before the changing environment does it for them. Following this are the tools to attain and become a sustainable marketing enterprise.

From the initial environmental Outlook, through to the Business Architecture that needs to be built, to the Scorecard for ensuring success, a framework that incorporates planning, cultural and system design is developed. It is a framework to win the heart, mind, and value share of all customers. The external customer, the internal customer (employee) and the investing customer (the shareholder) are all recognized in this comprehensive strategic framework.

This book takes a strategic view of the myriad of factors required for organizations to survive and thrive in today's fast-paced global environment. No longer can organizations fail in their strategic planning, the Asian crisis has shown us all the weakness of a purely piecemeal tactical approach. Organizations must take a holistic approach, an integrative strategic approach, to developing a sustainable advantage. This book is a key text in my own strategic planning, integrating the works of many top authors and consultants into a comprehensive framework for business success.

This book will give you the right perspective about ASIA and what really happen during the crisis (Mid-97-99), which at one point devaluate the currency to 600% (imagine hard currency's value melt down to less than 17% of its former value).

Highly illustrated with ASIAN company's case studies. This book is divided into : Background (understanding the Asia Crisis), Transforming the Nations, and Revitalizing the Companies. A series of -prescriptions- to the crisis for any companies operating in the region.

Kotler needs no introduction. Hermawan Kertajaya is the highest paid strategy and marketing speaker in Indonesia, His ability to explain difficult concepts to churn able materials is a gem. He has written many books in Indonesia, and he has a massive -raving fans- ( for i am one).

For the companies who has the slightest interest in Asia, this book is not to be missed.

I believe CHAPTER 6 (page 163-200), A winning Business Strategy Model, THE SUSTAINABLE MARKETING ENTERPRISE MODEL is one of the FINEST MODEL for COMPANIES to follow. For anyone interested in MANAGEMENT at all, this is reason enough to read the book.

For anybody interested in MARKETING, THE 9 CORE ELEMENTS (p.180 to p.186) alone worth the price of the books, THIS IS A REAL GEM!!! It divide Strategy (Segmentation, Targeting, Positioning) to win the Mind Share, and Tactic (Differentiation, Marketing Mix, and Selling) to win Market Share, and VALUE ( Brand, Service and Process) to win Heart Share. This is NOT ONLY for ASIAN COMPANIES, but work universally for any companies. The idea is so simple yet so correct and powerful.

If i m forced to make a critic, the book is written a bit too-dry-for-my-taste style, too academic, so to speak, but that does not lessen the value in the slightest. Get a copy.