Export-management Books

Few Asian companies have been successful in developing international brands. It is now a sophisticated process that puts together and sustains a complex mixture of local and international attributes and values , something that is tangible.Its interesting how Temporal have chosen the different products ( over 20 )from leading Asian and Western brands to show good examples of how companies have used the fundamentals of branding to achieve global success. He has provided illustrative examples, techniques , exercises and invaluable advice for any company in Asia regardless of size that strives for more than being just another local household name.

One of the ways to achieve sustainable growth in any market is a recognisable brand name. While many Western companies have successfully developed international brands, Asian companies have been slow to follow suit. How is it that Asia, a region that has such high brand appreciation, produces so few international brands of its own?

In this groundbreaking book, Asia's leading brand architect addresses this unusual situation, explains the fundamentals of branding and shows how companies can use them to achieve outstanding performance. Containing over 20 case studies of leading Asian and Western brands, this book is packed with illustrative examples, advice and exercises.

Branding in Asia is an invaluable book that is a must for anyone responsible for business growth in the 21st century.

Dr Paul Temporal is Asia's leading expert on brand creation, development and management, having lived in the region for over 14 years. He has worked with leading companies and governments, and is well known his results-oriented and hands-on approach. He is the author of Corporate Charisma.

Asian market is unique with their traditional cultural. Brands should be though for leading in this area. This book must be read for the company who : - want to build a strong image - want a competitive advantage - struggle in asian market

My expectations were mainly about redressing the balance on geographical origins of brand case studies. Our literature suffers from being far too US centric. This imbalance is unfortunate for several reasons including: - living in the US for the last 2 years has taught me how atypical the US consumer is of any other I have met in 25 countries that I have worked - from the oldest brand models (which assumed brands were advertising led) to the newest ebrand models, there's huge share of voice reflecting the culture of corporate America and the case theories of its business schools. These powerful systems shouldn't be unquestioningly exported as being de facto paradigms for local organisational excellence or social value.

My expectations were exceeded because this book - unlike most on the brand which start with chapters on advertising and marketing communications - opens up from the very beginning on the leadership importance of branding. Here we are on pages 1-2: "Strong brands endure many challenges. This is becoming increasingly relevant in an era of unprecedented change, upheaval and uncertainty. This change is strategic, unlike the incremental change of more predictable times, and therefore requires a strategic response. Brand building is exactly such a response. If successful, it can be the strongest weapon in a company's armory and the best guarantee of corporate survival. The challenge that lies ahead is that of change management.

And by page 4, we're invited to join in a cataloguing of worldwide changes to marketing: -the breakdown of market boundaries -globalization and the development of global brands -increasing market fragmentation -product diversity and shorter life cycles -greater customer sophistication -digital business -economic instability and market volatility

So this book flies, and yet at the same time when you read it you will continually pick up useful advice whether your brain is looking for practical or academic stimulation. For example, the book closes with an appendix of very worthwhile brand exercises, and it resonates with case studies, 24 in all. Each case study ends with a summary of that brand's strengths.

This book will be good for you whether this is the first one you read on branding, or as in my case the twenty first, including two of my own. For example, I learnt a lot from Temporal's consistently strong advice on brand values and the way they shape corporate personality on its outside and inside.

This book is aimed at everyone involved in international trade. Particularly useful to managers with small and medium sized manufacturing and service companies growing toward new international challenges. Shows the "do it yourself" approach as well as best intermediary help.

In one book, from A to Z, this book shows what international trade is really about. Best for its purpose.

This book, Exporting: A Manager's Guide to the World Market presents the view from a truly universal perspective while making it practical for all businessmen and women involved in the global marketplace. Dr. Nelson has the gift of making sense out of a very complex subject. He treats each chapter in a simple, understandable prose and presents contemporary examples of the governmental documentation required in intenational trade transactions. The business aspect of exporting is summed-up in the strategies of his 'wealth exchange bridge." The manner in which this book is presented offers not only how one should export, but includes the usual missing link-tricks of the trade. These tricks of the trade or tribal knowledge is the cornerstone to Success internationally. Dr. Nelson delivers a captivating one-two punch in hs book's organization. In summary, the most important aspects of the export procss are captured in thirteen simple easy to understand chapters packed with a powefull punch of needed advice and information including six appendices' of invaluable content. It is important reading for the new to export, or students of international business alike. I truly recommend this book and all in the series for anyone thinking of entering the global marketplace today!

This presentation is by the expert in international trade and should be the first source for practioners or beginners. It covers the subject of exporting from A to Z with lots of tips.

Wonderful array of best practices of the top global companies

Wonderful array of best practices of the top global companies

This is truly a fascinating study about globalization. As told by Marquardt "two years ago, a large consulting firm that helps companies go global gave me a list of the ten most common questions its clients had about globalization :

1. How do you create a global culture?

2. What are the key components of globalization?

3. How do you create a global mind-set?

4. What kinds of skills should we look for in global managers?

5. Why do some people fail when going overseas?

6. How do we establish a global training program?

7. What experiences should we give our future leaders?

8. Should everyone in the organization become globalized?

9. Is there an order or process in which a company should go global?

10. Where can we go for help as we work toward globalization?

This list inspired me to write this book, for I realized that these questions had no easy answers and that only a handful of companies had resolved even of these issues."

In this context, after defining six components of his "GlobalSuccess" model, Marquardt explores and illustrates these six components, namely corporate culture, human resources, strategies, operations, structure and learning with best practices of more than forty successful global companies, such as : GE, Whirlpool, Colgate-Palmolive, Shell, Coca-Cola, Xerox, FedEx and HP.

I highly recommend this study. As proclaimed by Jack Welch " companies either globalize or they die."

Excellent overview as well as best practices in globalizatio

Those foreign-owned companies thinking of setting up shop in Japan must read Leveraging Japan first. After arriving in Japan, you'll find yourself referencing this book often.

In particular, manufacturers of consumer goods will benefit from the insights offered by these 3 authors. Manufacturers of industrial goods may get less out of this book.

Although written back in 2000, Leveraging Japan is still a tried and true analysis of the Japanese consumer market. You'll learn why Western-based manufacturers of consumer goods prefer to enter Asia via Japan, not China.

If you are not a manufacturer, then I would instead recommend a book such as Saying Yes to Japan: How Outsiders are Reviving a Trillion Dollar Services Market.

For 15 years now I have consulted for US companies planning to enter the Japanese market. It has been some time since I read a book this up to date, this exciting, this accessible on the subject of entering the Japanese market in the English language. The main shortcomig of the book is its misleading title: the book is really about the changes in the Japanese market due to the changing consumer demographics and attitudes, regulatory restructuring, and the ongoing revolution in distribution systems; about the recent experiences of US entrants (1994-98) into the market; and the reasons why some succeeded while others failed. The books makes three exellent points: that the Japanese market place is changing dramatically; that foreign companies with the commitment and the resources to enter the market directly can and do make lots of money in Japan almost immediately; and that Japan offers much better profit and growh prospects to American companies than the ephemeral but fashionable emerging markets of SE Asia. The book presents issues of doing business in Japan from the point of view of large, determined, well capitalized companies entering the market through their own directly owned subsidiaries and makes the point that this may be the only fool-proof method to do well in that market. It isnt cheap, but worth its price as a guide and a reference book.

This book details the atmosphere in Japan since the Asian Crash. It contains the most current information (released 1/04/00) on Japanese market conditions. This information has assisted me both in understanding my multinational clients' needs as well as directed me toward the legal advice I need to advocate in entering this market.

As both a Japanese and an experienced marketer who got the master degree of marketing in the U.S. recently, I do recommend this book for your "must-read." There may have been a lot of books titled such as "Marketing in Japan," and they might have taught you "Bow each other and give your name card when you see Japanese business person at the first time." It's really awkward for Japanese. And I had been very curious why foreign marketers have repeated to fail in Japan's market and why they have misunderstood or overlooked Japan's culture, infrastructure, and fundamentals as a lucrative consumer market. The book will show you the change of Japan as the most important market and the portal to Asia into new era, but will tell you the principle of multicultural marketing that has not changed, as well. The reliable statistics and tips/topics in the book are absolutely terrific to depict the real Japan. It must be helpful for you to know and success in the market.

An excellent work detailing how only a handful of families have controlled the worlds grain trade for centuries. A great piece for families that till the soil, but one that is even more important to the people who live in the city; and have no idea of the power and control that these families wield. Reading this book will show you how these families control the cheap food policies as well as the commodities markets and other products world wide.

I am a captain on Mississippi River towboats. I have pushed millions of tons of grain down the Mississippi River for years. But I never really understood the gobal impact of the world's grain company's until I read this book.

Now I understand the real power behind families such as Cargil and ADM's Andreas.

We can begin to understand the importance or lack thereof for our country's cheap food policy. Point being, Cargil is buying out Continental Grain. The total purchase price is $300 million. Oprah Winfrey and Michael Jordan make that much money in 2 years. An enclosed football stadium costs more than that. There is one of them in every major city in America. Something is wrong with that picture. The importance placed on other things, and the lack of understanding as to the realities of life are almost mind boggling. Merchants of Grain is a book that cuts to the inner most core of real power and control. We all eat. We need to put self behind us, and focus on basics, i.e. why are we so blest as a country? We need to be gracious. Thank you Farmers, Ranchers, and others in the real food chain.

I first read this book 20 years ago and was awed by the importance of the distribution of grain to the world, and particularly to one-party dictators. Anyone who understands political power knows that a small number of soldiers can control a much larger populace of people i.e. the German SS figured one storm trooper for roughly every 1000 plus people. However, when those people are all hungry at the same time it becomes another matter entirely, as in more difficult.

This book shows how a few big companies control the distribution of grain throughout the world. In so doing they are not prone to accept "aging receivables" from dictators, tin-pot or otherwise. Every political leader must understand the importance of grain or face a coup. Of course, one can find those who have lasted longer than others, but only at the cost of so weakening their state that it ultimately crumbles from internal implosion.

Read this book to understand history and more importantly the origen of our food supply and how it reaches our table.

Ms. Urech gives tons of information in her book. If you want to get ahead -- and make no mistake about it, effective communication is THE key for getting ahead -- you will not only buy this book and read it. No, instead you will work through it, practice the details, until they become second nature. My recommendation is that you not just buy one book, but that you buy several, and give them to other friends with ambitions. Then work through the book together. You'll have fun AND you'll learn what you really need to know. (And, as others have remarked, it's especially good for the international speaker!)

Speaking Globally: Effective Presentations Across International And Cultural Boundaries by speech specialist and communication consultant is a straightforward and effectively presented instructional guide to improving one's speeches and presentations, especially when communicating to an audience from a dramatically different culture. From guidelines expressly useful for helping female speakers get taken seriously, to avoiding common and embarrassing communication pitfalls, to designing a truly "go-getter" motivational speech, Speaking Globally is first-rate and very highly recommended reading for business travelers and international speakers.

Elizabeth Urech's Speaking Globally is both informative and entertaining. Vivid examples and clear explanations enable you to easily understand and remember concepts. Best of all this book inspires you to seek opportunities to test your speaking skills. As a former MBA student and someone who occasionally introduces guest speakers, leads meetings and presents material, I only wish I would have read it sooner.

-- Linda Beadling

If you ever have a need to conduct business with people from other countries, this book could help you. It is full of helpful facts and tips for speakers who must cross the cultural barriers to good communication. Not only is it loaded with good practical information (such as how to make a toast at dinner in Finland), it is easily read because of the clear writing style and humor. I keep a copy by my phone as a quick reference before calling my contacts around the world. I highly recommend it as essential reading for anyone who must deal with business people around the world.

Elizabeth Urech obviously knows what she is writing about and it shows in her prose. Reading this book is like having the best advice, support (and encouragement) from a coach before approaching what is for most people one of the most nerve-wracking, unsettling, scary things in the world..public speaking. Read it and you will be better prepared, more confident, and no doubt more successful.

Rama has created an outstanding book that actually rings true with me as an Indian marketer now working outside of India. Her insights are original and sharp and at the same time very, very useful to the practical marketer/ strategist. If there was a course on Marketing in India, I am sure this would be the ideal text book!

Gives great insights into indian consumer market. Bijapurkar makes interesting observations and backs them up with data. Overall a great read for someone interesting in setting up business in india.

This book is a very interesting study of the Indian consumer that only Indians can really appreciate. India is a land of contrasts so diverse that one may encounter a totally new local language and food habit every 200 miles. The world's largest democracy has finally woken up to find her rightful place in the global economy, and begun her journey towards market capitalism, thanks to the path breaking policy changes brought about by the Union Budget of 1991. Since then there has been no looking back, despite several changes in political leadership at the Central Government.

Coincidentally, I completed my MBA from India's premier business school, the Indian Institute of Management, Ahmedabad, in 1991, where I did a course on Market Research taught by Prof Rama Bijapurkar.

Till 1991, the Indian consumer had virtually no choice but a few substandard products in most categories, thanks to the strong barriers to entry of foreign companies and restriction in local competition through a regime of industrial licencing.

The general belief at that time was that the average Indian consumer is hungry for cornflakes and thirsty for colas and there would be mad queues lining up to grab these products once introduced. In reality, two of the world's global leaders in these products are yet to break even since then. The Indian Consumer is content with hot "idlis" (my favorite) for breakfast, and proud to drink water from a earthen pot at home.

It was also believed for example that India's only (and state owned) Life Insurance Company will be in deep trouble once the foreign Insurance companies walk in with innovative "products" and technologies. The fact today is that the largest player remains the largest and most profitable with a reach into 640000 Indian villages that is its competition's envy. "We know India Better" says this India's most recognized brand.

Rama Bijapurkar is India's very well known and highly respected authority on the subject of India's consumer behavior. Her quantitative approach to arrive at accurate qualitative insights is not by adopting unavoidable and conventional statistical techniques, but an outcome of her deep understanding of and involvement in shaping corporate strategies for some of India's most respected brands. This book just is a brief summary of her rich experience.

Following a non jargon ( non MBA !) approach, Rama Bijapurkar explains several contexts of consumer India through many interesting day to day, real life examples.

An Indian with a post graduate degree and working as an officer in a bank with a salary of Rs 50000/- per month has a totally different lifestyle (and hence consumer behavior) compared to a high school dropout who owns a grocery store and earns the same amount. (The shopkeeper may never disclose his income especially to to the tax authorities, and in terms of official national statistics he may be earning less than a dollar a day, a very poor man!)

India earns lots of foreign exchange through NRI's (Non resident Indians) who send money home. We also have a unique local emerging class of consumer market of RNI's (Resident Non Indians) or the aspiring "green card wallas" who think that they are in India only temporarily, and awaiting their immediate opportunity to migrate, but try hard to emulate American lifestyle in India.

Somebody thought that India's belief in Astrology will significantly diminish, thanks to the computer and internet age. Welcome to India which today offers computerized horoscopes and predictions that are accessible through the web.

In short, there is no single India. Multinationals, instead of asking what their global strategies would yield in India, should be asking themselves what strategies they should be specifically adopting for India.

If, Force = Mass X Acceleration, even if India is moving slowly, its massive mass makes her a formidable global force, no marketer can afford to ignore. This book is an ideal guide to understand and tap this global force.

The title of my review is based on a recent Bollywood movie "Chak de India" meaning, "Go for it -India". As Indians know better, "We are like that only".

Professor, thank you for this wonderful book.

This is quite a remarkable book. The author methodically works through a confusing maze of data to present an understandable -- and practical -- summary of the current state of the Indian consumer. She deftly weaves hard and soft data, neither of which are complete without the other. I would recommend this book as the singular must read for any international consumer products or retailing professional trying to understand India.

This book is full of contents while it is easily understandable and fun. After reading this book, you'll have images of China in the futures in your mind that help you plan your busines strategies pretty well. Therefore, those who want to set up a firm in China are highly suggested to read it.

I have lost count of how many books and articles I have read on the past, present and future of China. Without doubt, this is the most readable, the most concise and the most word-economical of any.

The authors claim no special knowledge of China but apply general scenario techniques to the situation and come up with sensible and understandable alternative futures.

As a side benefit, the book contains a lot of socio-economic data.

My only complaint..I find the conclusions slightly pessimistic but can't fault the logic of reaching them

China is the world's third largest economy and America's biggest trading partner in Asia. The path China takes over the coming decades will have a profound impact on business and the economy all around the world. The authors of this book are neither futurists nor experts on China, but practitioners of the art of scenario planning.

In this book, Ogilvy and Schwartz draw on a range of studies conducted for companies anxious to understand the future consequences of the decisions they're making today with respect to China. They present three versions of what China's future might look like and what that will mean for the governments and companies that will be doing business with or in China. Their scenarios are in an absorbing narrative form, like histories written twenty years from now. They explain the predetermined elements, assumptions, and variables that underlie each scenario. They also draw implications and make suggestions about how companies can use each scenario to plan business strategy.

The insights into China's future provided in this book will help global business managers, strategists, diplomats and government policy makers prepare for what many predict will be the Asian Century.

James A. Ogilvy and Peter Schwartz (1946- ) are partners in Global Business Network, a consulting and research firm. They are responsible for the widespread use of scenario planning in business, a process-blending research, trend analysis and well-tutored imagination-that they pioneered in the early 1990s and which Schwartz made popular through his book The Art of the Long View. Joe Flower is a professional writer in San Francisco.

See also my review of THE NEW SILK ROAD: Secrets of Doing Business in China Today by John B. Stuttard.

This book is for all readers. Not to mention other things, it contains several dozen case studies on global multinationals doing business in China, like Wal-Mart, P&G, Intel, HSBC, Bank of America, Ford, Siemens, BP, Unilever, Sony, GE, GM, Morgan Stanley, and Microsoft. (Amazingly, this revised and updated volume gives most current info on China -- even events happened in May 2006 are contained here.)

It also gives huge info on emerging Chinese multinationals. All the leading Chinese companies such as Haier, Huawei, TCL, Lenovo, China Telecom, Baosteel, China Oil, Sinopec, CNOOC, and Ping An are studied here. Furthermore, comparisons are made between the Chinese companies and their international counterparts. These discussions are straightforward, covering both strengths and weaknesses.

Its scope is rather wide: the author aims to identify key factors behind global development: causes, effects, and consequences. He offers vast info and analysis on a changing global production, investment and trade map, which involves all nations, rich or poor. Interesting comparative studies involve US, Canada, Europe, India, Japan and China. Above all, he pinpoints opportunities and challenges under globalization.

Also it is highly critical of the abusive Chinese bureaucratic power. Gu claims that China's fundamental weakness is with this overextended, self-appointed bureaucratic power. Vast info and facts are presented to support his statement.

He is a high-profile newspaper commentator/consultant that adds much color to his discussions. The book's key strengths come from the fact that the author has vast first-hand experiences, so that he gives countless insider's stories. Its style and presentation is very reader friendly and straightforward, but its analysis is overpowering.

Author Gu is a brave fellow. He offers straightfoward info and analysis on what is really inside Chinese business and political world. He is highly critical of the Communist ills that continue to cause hellish problems for China and foreign operations inside. Other than this abusive bureaucratic power, Chinese people are very diligent and creative. But the key is to get rid of the overextended bureaucratic power, as so claims by Gu.

This book is a must read -- it is a rare book that reveals the inner workings of the Chinese bureaucratic system. This new edition is very nice, which is sharply revised and expanded. (Five stars for his new edition)

Author George Zhibin Gu is a high-profile Chinese journalist whose powerful newspaper pieces are widely read. This book is a must read. The reason for my recommendation is simple: This book summarises the key lessons from a fast-changing China under globalization and capitalism.

These lessons are powerful. First, an open society is a must in order to gain true development. Second, having foreign involvement is a key driving force for China's quick development in this era. Third, a truly meaningful development must depend on individual private initiatives other than government bureaucracy.

This book gives rather straightforward analysis on what is behind China's new development. It gives tremendous information on foreign multinationals and investors doing biz inside. Furthermore, it gives huge info on how this foreign involvement affects China's society, government and economy. In particular, it is extremely open about the ills of the Chinese bureaucracy. To overcome bureaucratic barriers, it emphasizes the need for greater private initiative as well as openness, among other things.

Also, the book talks about the ever-increasing influences of China's surge on global development. It gives very insightful analysis on a changing global production, investment, and trade map, as well as manufacturing and job transfers, among other issues.

The book also offers much practical advice on doing biz in China. Numerous case studies are presented, including both successes and failures.

Particularly impressive is the author's approach at presenting the Chinese thought process in such a manner that Westerners can not only understand the Chinese psyche, but respect and learn from it as well. This book was perhaps one of the most enlightening books I have read in a while. There is a a concerted effort to show business protocol and potential avenues of entry, but more importantly this book addresses the fundamental social concepts that need to be FULLY understood before attempting to grow in China.

Of the vast number of books about China, this one is a very useful account of how successfully doing business in China. Western Managers at the forefront in China should read this book which brings together a lifetime of research and practice on China.

Doing business in China!
Relation, Relation And Relation....

If you are using your American or European style to work and even partner with China's firms, you must be failure in the end.

Relationship with the Government and officials are the major concerns when you stepping into the door of China.

Think Global and hire Local Chinese people is the only way to have the final success with your partner in China.

China means: " Always in the historical culture "
So don't think about China with your American Standard !

Try to learn with your local Chinese people (doer)

Anyway, China is opened now and also needed to face the ways for WTO ! Reckon, China can learn from their European and American business partners from today.