Export-management Books

Received book and it was not what I expected. Seller was very understanding and allowed me to return the book for a full refund.

From a student who has completed his studies in international business, this text gives a brief idea of various aspects of management, but the presentation is very dry. The index is horrible and some sources are in dire need of updating as they might not even apply anymore. Not worth the money.

I read this book as part of my MBA programme, and have found the material to be quite comprehensive, albeit from a predominantly American view. The author (Deresky) analyzed cultural differences and the different strategies for achieving better results when managing internationally. I recommend it as part of a course being taught at a college or university, as it can be rather academic and dry in presentation. The comprehensive cases are excellent sources of information and provide a glimpse of real life examples of successes and failure in Multi-National Corporations and Joint Ventures.

This book was published in 2004. I have used it for the past three years in a college course with exactly the same title. It covers the cultural differences of managerial operations in multinational enterprises. The PowerPoint slide is useful for lectures. Many in-class exercises were done using articles from: BusinessWeek, Crains NY Business, Economist (online), Financial Times (online), Forbes and Fortune magazines.

The book will be better if more real-world examples were given on CEO of Ikea, Mittal Steel or News Corporation. Students did the reseach on the CEOs of these firms and reported their final projects. Final projects were done individually or in a group. Students generally like the book except the cost. But the book is cheaper than most of the other international management titles. I would recommend this book to everyone.

Excellent Book. I was impressed on how the author was able to showthe various difficulties that are faced and how one can go about managing them. Real scenarios helped a lot in understanding the difficulties better in International relations.

I was very pleased with the books and the price. Thanks

...you are in an Intro To International Business course. Otherwise, a complete waste of money.

I bought this for my MBA program and found this book having good contents but the approach is not good.... I would have done the layout much differently to make it more interesting.....

I had to read this book and so read it..... not greatly impressed.

Throughout this book Ferraro takes on the idea of being a theoretical observer of different characteristics that the typical North Amercian has in comparison to the rest of the world. He takes these dfferences and applies them usefully to the area of International Buisness. The book goes through many different catagories including language, communication (verbal and non-verbal), precise time reckoning, and even culture shock. As a student, I found this book to be very insubstantial for a textbook, but I believe that it would be a wonderful starting point for buisness people of any age to read before doing any international buisness realtions. I wish I had read this book before I went and lived in Europe for 5 months, I think I would have been able to communicate a little more easily.

Have not received the book and was charged for it.

This is an example where some academics should not be writers, a good marketer does not make a good writer or teacher.
The author writes in a very hard-to-understand language, Im not saying this just because my native language is not english - my english speaking friends have expressed the same experience with this book.
You get the feeling the author is purposely trying to use as many uneccesarily elaborate words and expressions to show off his academic status, and he takes little time to explain things clearly and rushes by at high speed.
This book is not for beginners of marketing! It would be more useful as refresher material for those with prior knowledge, or as a refference source.

For beginners I would recommend either books by;
Masaaki Kotabe 'Global Marketing Management' or
Warren J. Keegan 'Global Marketing Management'.

I have been teaching this book for many years at the University of Maryland, ... I am both practitioner and academic. I had other text choices but I did select this book. What attracts me the most - clear foundation: foreign entry, local marketing, and global management. It makes the challenge reachable. Each edition makes book stronger and more interesting. It is work in progress. I watch the reaction of the diverse population of my undergraduate students. They accept the book, and enjoy the travel around the world with marketing in mind. ...

I've used this text since the 1st ed., in MBA and Exec.MBA courses in both Europe and the US. The framework (captured by the title)offers a nice progression for both the instructor and students. Johansson's text is nicely written, and reflects his broad world view (A European, a solid academic, and a hands-on consultant to a number of global firms).
My students continually give this book high ratings in their course evaluations, which is one important reason for continuing to use this text. The cases are varied in length and complexity, and match up nicely with the different sections of the book. The Instructors Manual with case notes is strong.
One knock of the text (and one that applies to all International Marketing texts) is that the global market place is evolving so quickly that some of the materials are outdated within a year or two or the text's publication. An easy solution here is to download current developments from the global press for class discussions. Johansson's textbook has such well written theoretical frameworks, that while the book eventually lags current market practices (as they all do), the explanatory value found in the text still does a strong job in thinking through the issues. This is a solid textbook. One that students keep, and one that is structured for a variety of teaching approaches.

This informative little 55 page paperback book gives summary comparisons of business practices in China versus the United States. The authors' presentation is made in a two column style throughout the book. The left-hand column is for United States normal business practices, protocols, and social customs; whereas, the right-hand column presents the complementary practices, protocols, and social customs in China. The book is designed as a quick reference pocket book. Chapter headings are: 1. Welcome to Business China 2. The Global Marketplace 3. Doing Business in a Global Marketplace 4. The Chinese Culture 5. Chinese Business Etiquette 6. Chinese Gestures 7. Communication Interferences 8. Succeeding in International Business 9. Quick Tips: China 10. Common Phrases

This book gives a quick rundown of the differences between Chinese and Western business etiquette, but does not prepare one for the aspects of Chinese culture that cause culture shock in Western business travellers - rude public behaviour, extraordinary personal habits; things that can distract you from the task at hand if not aware of them. A good supplement is Taiwanese writer Bo Yang's *The Ugly Chinaman and the Crisis in Chinese Culture,* which traces, frankly and informatively, the long, sad history of cultural stagnation and repression which is the other half of China's story in addition to Confucius and the poetry of Li Po, and has an impact on encounters between Westerners and Easterners today. Most important is Bo Yang's comments on the concept of "Face" - that is, the importance of not losing face to a Chinese - this is more important to a Chinese than anything else, and can affect the subject under discussion in a business meeting. The more aware the Western business person (or again, traveller) is of Chinese society, the more successfull his trip will be (and the more positive his appreciation of China, ultimately, will be). The style of *The Ugly Chinaman* will give you additional insight into how Chinese culture differs from ours.

Another book I recommend is Paul Theroux's account of travelling across China, *Riding The Iron Rooster*. Many aspects of this far-flung trip mirrored my own practical experiences business-travelling in a much smaller part of China (and Hong Kong). I found it enlightening and helpful as a general, prepatory work (it is also highly readable).

For Hong Kong, in addition to Bo Yang's book, I recommend Jan Morris's book *Hong Kong* which has a wealth of detail on the unhappy history of the millions of refugee Chinese who fled to British Hong Kong in the last four or five decades and who are (understandably) very touchy about this subject (it involves, again, loss of "face"). In Hong Kong today there is a reluctance to admit this sad history but a knowledge of it is essential to understanding how Hong Kong ticks, and a business traveller who absorbs this knowledge will be in a better position to understand Hong Kong. The book also contains a wealth of absorbing, easy to read history about British days.

Paul Theroux's book, *Kowloon Tong* though a novel, captures the mood of Handover-era Hong Kong and has illuminating portraits of different types of Western and Chinese characters of a kind you will meet and interact with if your stay in Hong Kong is extended or you are domiciled there.

When you order this paperback and it arrives you see that it is only 53 pages. Now that may sound like a lot, but some pages have as little as 4 sentences. (Page 18 may have the record with 3 whole sentences on it.) The book is small and the print is very large. The first seven pages are generic introduction about business today without reference to Japan. The has about a dozen phrases in Japanese (goodbye is sayonara). No mention is made of things like gift-giving, how to exchange cards, tact, norms in socializing, when/if to bow, much about proper ettiquete, etc. Other books tout authors that have lived in Japan and worked with the Japanese for many years. Curiously, the bios of these authors make no mention of either having any experience in Japan what-so-ever or even having visited there. I could write this book based on one two-week visit or a quick read of any other book out there.

Seven bucks for something anyone visiting Japan could write in a few hours.

The other book I got for my visit to Japan (by Rowland) was a dense 300 or so pages with glossary, and dozens and dozens of contacts in Japan and the U.S. and advice on every conceivable subject.

I would advice you to get another book. There must be others.

I feel incredibly and utterly robbed.

I am a consultant helping US companies enter the Japanese market. Often, I am asked to recommend a book. This tiny book (paperback - 55 pages!) is one of the best presentations of the crucial cultural differences between Japanese and American business cultures. Its size is perfect for two purposes: slipping into your hip-pocket for quick referencewhile on the road (I can imagine its user excusing himself from a business meeting for a quick reference to the booklet in the bathroom stall: "he closed his eyes and smiled while listening to me! what does it mean?") and for rote memorization. In fact, memorizing its central chapters (Understanding Japanese Culture, Japanese Business Etiquette, and Japanese Gestures) is probably its best single use. The weakness of the book lies in its brevity: its ratio of meaning to words is very high and there are no illustrations or examples at all, making it very likely that the reader will miss something very important. The best way to deal with this risk, I think, is to read it over and over and to think very intensely about every sentence in those three chapters. Its second shortcoming from the point of view of our visitors is that the book contains no advice on how to enter the market and how to solve practical problems. Why that should be is easy to understand: the books aim is to help dispel misunderstandings and prevent cultural gaffes. And this aim it achieves superbly. At its price the book's well worth every penny.

No matter how little this book costs -new or used - save your money. So very basic, you could learn more by going to a Mexican Restaurant.

I'm not sure what the previous reviewer is talking about. I am very familiar with Mexican culture and I still found this guide extremely helpful as a quick brush up on the plane. It can get confusing when you are doing business with several different cultures, and I like to keep quick reads like this that help me remember the basic business etiquette for whatever culture I am dealing with.

I recommend this book or something similar for all cross cultural business people.

It is a recommended reading in my postgraduate study of cross-cultural management. It has covered basic management principles such as communication process and organisational structure. However, the problem is that when readers have to pay GBP35 to buy this book, they deserve to learn more.

The book has a great wealth of insights. It is an excellent guidebook for international managers and also provides a well of ideas for researchers.

This is a wonderful book. I completely disagree with the previous reviewer. This book illustrates that Global Account Management is about much more than selling to a handful of Key Accounts, but rather how effective Global Account Management is a critical component in any successful company's global strategy. Global Account Management impacts many more individuals that just Account Directors, rather this book illustrates the needs for companies to have an effective strategy for account management that includes sales, support, marketing, logistics, accounting, etc. The examples are poignant and relevant and very credible.
I have and will continue to recommend this book to my peers

This book was written by and for academics. Many of the examples are taken from one source in a company and show know real insight into creating value.

If you have an interest in global markets then you have already read the same in the other 500 books out on the market. This is just a repeat with the author adding in personal experiences that are not accurate. A little embellished.

As a university student, I stumbled on this book by Stanat which I classify as both a reference on local markets (from local marketers' perspectives) and a tool to help penetrate such markets. The book briefly discusses the forces in each local economy which play important roles in taking a business global, i.e. the government, mass media, customs, and prejudices. Though the chapters are quite short because of the sheer number of countries covered, Global Gold provides the important background information necessary for any international business endeavor.

Somehow, Mr. Zask manages to take all the excitment out of the facinating topic of global investment risk management. Keep plenty of water or one of one of your favorite beverages handy... This book has the power to dehydrate. Stack some fruit on top of it overnight for a tasty and non-perishable treat! Homemade fruit leather anyone?

This volume offers an excellent group of papers that address all aspects of international investment risk management. The contributors are uniformly excellent, knowledgeable and their chaper well written. The coverage of equities, currencies, interest rates is excellent. The papers cover all the world's regions inlcuding emerging and developed markets. Finally, the tools covered, including options and value-at-risk, are written from a practitioners viewpoint. Should be read by anyone interesgted in international investments.