Export-management Books

Communication is one of the keys to success in a global environment. By taking an integrated approach to conduct marketing or communication is a very effective way to win the battle (no matter what kind of industry you are). It's worth to read this book.

The book contains the most current material to marketing concepts. I leaned great insight to current marketing philosophies. The use of exhibits and graph's and examples in the book truly gave greater knowledge of the topic. A very detailed book covering all aspects from general marketing to e-commerce. Anyone desiring to increase current marketing knowledge will gain great insight from this book.

This is a publication that we recommend to those who contact the Export Institute asking for basic information on how to export. They are usually in the initial stages of starting an export business or establishing an export department within a company. It is an excellent resource for those needing to learn the basics of exporting quickly. John R. Jagoe, Director, Export Institute,

I read this book few months ago and felt that it was OK. It did not have a whole lot of "new" ideas per se, but some points such as the chicken and e, sitting comfortably and e hotbeds were kind of interesting. Also the book talked about power shift (from brawn to brain, thinkers for the new age...etc.), but hey, wait a minute! Don't forget that we are still human beings and human still have to EAT!! That's probably one of the reasons that people gave too much expectation to "new" economy while the new economy failed to deliver (to create super high performance to replace the old old system)...

Anyway, a interesting book to read

Many of our clients, especially those with smaller companies that are new to export, are advised by our consulting staff to read this book BEFORE they begin negotiating international contracts. We also suggest that they mark key paragraphs and review them while enroute to foreign countries. Being able to move smoothly in overseas cultures is a huge competitive advantage. It is often the difference between success and failure in international commerce. John r. Jagoe, Director, Export Institute.

This book is an excellent reference for importing. However if you, like me, are starting a very small importing business I would recommend a different book. This book is geared a lot more towards major importing.

The book's subtitle reveals the author's position. Thirty years ago, Raymond Vernon was one of the first economists to document the increasing importance of globalization and of the multinational corporations that benefited most directly from the trend. In this, his last book before his recent death, he revisits the subject, and finds cause for growing concern about the future of the multinationals, despite the fact that they have grown tremendously in terms of size and power.

Once their expansion was viewed with suspicion and hostility by many of their new host countries, but now multinationals are actively wooed throughout most of the world for their job-creating investments in local economies. However, within their own home countries (predominantly the advanced economies of the U.S., Europe, and Japan), the multinationals are increasingly a source of political tension. There is a fundamental conflict between the desire of the state to maximize the well-being of its own people and the desire of a multinational to optimize its global system regardless of the impact that might have within any individual country, including its own home country. The combination of global competition and aging populations has increased the demand for government sponsored social support in the most advanced economies, even as the same pressures encourage multinationals to move investments and jobs out of their high-cost home countries. Although globalization is not likely to be reversed, the multinationals may increasingly find themselves used as convenient scapegoats for the problems caused by this massive restructuring of the global economy. The recent WTO riots in Seattle may only be the beginning.

A short but good book on International Marketing. Many of the paragraphs in this book have been further enhanced by using web pages in my course at

This is a nice book on the hospitality industry. The book nicely covers all the relevant aspects of the hospitality industry.

This book is a solid work of well researched theory by one of the leading marketing thinkers in Ireland. Given the export led focus of the Irish economy and the success of the economy in the last ten years there is probably no-one better positioned than Bradley to identify the factors salient to the success or failure of international marketing stragegies in the real world. Ideally this book should be used in conjunction with case study material to illustrate the issues. Taken on it's own it may appear to be a little weighty and it could be perceived as a daunting read. However, it remains for me a valuable reference work