Export-management Books
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This book was an excellent source of information!! -- A must have!Review Date: 2008-01-27
Great bookReview Date: 2007-06-21
A Good Starting PointReview Date: 2007-04-20
eeehhh!Review Date: 2006-12-22
Good starter bookReview Date: 2006-11-09


Passable.Review Date: 2007-07-11
If one is looking for dirt on Cheney, there really isn't much. He is completely overshadowed in this book by LBJ, Herman Brown, Alvin Wirtz and others, and actually, Robert Caro's books on LBJ are much more enthralling accounts of all that. Still, it's fun to read about these tough Texas mothers with their whiskey and bags full of hundred dollar bills. In fact, now that I think about it I highly recommend all of Caro's books about LBJ.
Coming back to this one, it kind of fizzles out. Halliburton and Brown & Root have interesting histories. People who naively suppose that modern day public officials are honest and that their words are related to their motives in any way may be alarmed, but I would guess that most people reading this book in the first place aren't expecting a tale gleaming with moral gems. And Cheney as a rogue is a humorless dud. The most surprising thing I learned about him was that he had his first heart attack at 37!
The Halliburton AgendaReview Date: 2006-11-03
Bud Brown
Mixed Emotions: Too Short and Surprisingly it Features LBJReview Date: 2005-11-30
The first company described is the oil well services company Halliburton started in approximately 1920 by Erle Halliburton in Oklahoma. Erle Halliburton died in 1957 leaving a successful and financially strong and independent business enterprise as his legacy. The second company is Brown & Root (B & R) that developed from being a Texas road construction company that was started around 1917 to become a major defense contractor. The business grew through political connections and after many decades B & R had become the largest engineering and construction company in the USA, boosted by the Vietnam war effort, and fed by a series of domestic and foreign construction and defense contracts stretching around the globe.
The book tells (very briefly) how these companies developed, merged in 1962 with R & B being bought by Halliburton, and how they became a major defense contractor. It also contains many side stories such as the influence of the rising political star LBJ in Texas, dam construction, back room operators such as A.J.Wirtz, political intrigue, the milking of Roosevelt's New Deal money, navy boat building, the fall of Leland Olds who was a bureaucrat blocking their expansion, the Johnson Space Center contract, Vietnam contracts, the LOGCAP contract, the Dresser merger, Henry Waxman's congressional charges against Halliburton and the sole sourcing, etc. Cheney appears near the end of the book and I did learn that Cheney flunked out of Yale and was arrested twice for DWI in his youth. There are a number of insights and comments on the current contracts to Halliburton. But since Halliburton had the LOGCAP contract before Cheney, it seems to me that Cheney played no more a dramatic role - I suspect - than any other good CEO or "rainmaker" might have played at Halliburton to boost its revenues.
As a book I would say it rates just 3 or 4 stars since as the author acknowledges that he uses and number of existing books such as "Erle P. Halliburton: Genius with Cement" and other publications, and most of the book is about the older history - as I said Cheney does not even appear until page 191 out of 237. So even when he appears the information is scant. Having said that it is clear the author has done extensive research, he has a nice reference section for further reading, he brings the story together, but overall it seems like a short collection of historical facts and tidbits. As it stands, it is more of a "gateway" book or introduction and it would have been a 5 star book if it was about 400-500 pages long and was more complete. But some of the references and 40 pages of notes at the back are worth a follow up read.
A corporate history powered by political fuelReview Date: 2006-05-08
Very poorReview Date: 2006-07-12
Basically if you after information on these companies after 1962 you're better off researching it on the internet.

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Very good, timely and appropiate.Review Date: 2004-07-19
"Hubbert's Peak: The Impending World Oil Shortage", by Kenneth S. Deffeyes
"The Oil Factor: How Oil Controls the Economy and Your Financial Future" by Stephen Leeb, Donna Leeb
One thing the author does not treat is the transitional period from hydrocarbon to renewable sources. Since these are hard topics, and the uncertainty is very high, their omission from the work is quite understandable.
As to the comment by the reader from Portland, OR, I have worked on the floors of the largest energy companies in Houston, currently working for the California energy markets, and yes, C. J. Campbell does have a pretty good understanding of how the energy markets work. Although I do not quite share the author's a bit doomsday view of the years to come, we will be up for a significant challenge.
Very InformativeReview Date: 2004-11-30
a waste of paperReview Date: 2004-07-17
Save yourself time and money and go to his free website before buying: http://dieoff.org/page131.htm
A fascinating bookReview Date: 2003-10-09
Campbell's book is an attempt to foresee how long this bonanza can last. The uncertainties in the field are enormous, already the estimates in the amount of "recoverable resources" vary of almost a factor of two depending on who is doing the estimate. Then, there comes the need to estimate the rate of consumption which, in turn depends on complex and economical factors. Nevertheless, reason can guide us to determine that in no case we can expect more than a few decades (at most) of oil abundance. It is time to think seriously of alternatives.
Campbell's book is written by one of the foremost experts in the field, it is well balanced, entertaining, and overall fascinating. Highly recommended!
Beware of Publication YearReview Date: 2004-09-03
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GoodReview Date: 2008-10-03
Great for MBA TrackReview Date: 2007-10-18
A Great TextReview Date: 2001-11-18
Comprehensive Discussion of International MarketingReview Date: 2002-01-02
A complete idea of international businessReview Date: 2002-09-28
Is a very interesting book, and I will keep it. But I think that although there is a chapter related to logistics, the book is not deeply mentioning import and export procedures and other custom and paperwork problems that international business faces.

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Outstanding ServiceReview Date: 2008-06-29
Multnational Business FinanceReview Date: 2008-01-16
Good, yet not good enough.Review Date: 2002-07-21
Book Not worth the Money PaidReview Date: 2007-07-30
I strongly agree with the two reviews previous to mine. The book gets you interested at the begining, but let you down afterwards. It has little depth in the topics and many flaws when comes to explaining things. In exemple, the "Fisher Effect" was never explained, but all the book gives you is the formula. There is little explanation about the components and variables in the formulas. So, you have to rely heavily on your instructor.
There are almost no calculation examples and use of formulas. The teory in the book is not well explained either. So, you get more confused. That in my opinion is because the authors did not spend enough time to present the material clearly and the editors did not review and edit the book to increase the readability and comprehension. To illustrate what I am talking about, there is a lot of white space in the book (implies it lacks substance) and the text refers to graphs or charts shown in one/two pages before or after. Compared to other finance books I had in the past, this whole book looks like a compilation of bad summary sections.
In conclusion, it was not worth the money. It got me confused and wasted my time. In case you have to use it because it is mandatory, rely on your notes and instrutor's lectures.
Lacks cohesionReview Date: 2005-12-16

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Kaizen- the strategies for future successReview Date: 2003-10-30
This first version of this book is written in 1986, Japan at that moment still maintain a high growth, and Japanese enterprise takes a major role in the global business environment. The author found that the major reasons are due to their modification rather than innovation. And these management concepts were learned by foreign companies and used as a framework to develop their management structure. From this book, you will learn lots of the Japanese culture and Japanese management style.
Moreover, you also understand the history of management development. Most of the management concepts used in foreign countries are based on Japanese firm. Like the TQM, process oriented management, and strategies in R&D. So, after reading the book, you will learn the difference between western working culture and Japanese one.
Before writing this book, the author has done lots of primary research, and he try to summary all the findings and success factor of major Japanese enterprise, like Toyota, NTT. And all these companies now become the Global 100 companies. After reading this book, you will learn more about the success story of these enterprises, and you will also know that their history and culture as well.
But, there is some limitation, because the book has been written nearly twenty years before, the business environment is totally changed, the competition and the consumer behaviour have been changed, therefore some of the strategies are not applicable. Also, the failures of some Japanese enterprises during the economic recession also prove that some strategies mentioned here are not worked.
Kaizen is a good book for you to understand more about the Asia culture especially the Japanese firm culture. If you want to do business with Japanese partner, this book is a must to read.
HistoricalReview Date: 2003-03-03
So why is a book on Japanese management techniques still so relevant?
First of all, continuous improvement and lean manufacturing have become universal management tools, not strictly limited to one country. This book presents as good an introduction to the subject as any. With today's focus on execution, this topic are becoming even more current. (Dare I say topical?)
Additionally, understanding continuous improvement is still important in the context of broader corporate change. What are the strength and limitations of incremental changes versus more radical corporate moves? Read the book and learn more.
This book certainly won't turn a mediocre manager into a great leader, but Kaizen is a useful addition to the toolbox of any manager.
Excellent overview of Kaizen and TQC (Total Quality Control)Review Date: 2006-03-21
Kaizen MythReview Date: 2006-08-04
Kaizen is a mythical term in modern day business practices. Japan's ability to produce high quality products across the board stems foremost from the from the cultural value of obedience to authority. From a young age people are taught to follow an authority figure. Combine this allegiance with a deftness to be meticulous - also instilled through the education system - and you have a workforce which can attain high product quality. Kaizen only works because of the docile obedience of the workforce, not because the theory is a magic bullet.
Excellent Book on Kaizen ConceptReview Date: 2006-05-24
This is a very enlightening book for those who want to understand the basic concepts of continuous improvement (as opposed to innovation or business process reengineering) in the production process and how this has been successfully applied in Japan. Some very successful companies like Toyota owe their success largely to the employment of this concept.
This is essential reading for those who wish to introduce Kaizen in their organisation. The book is written in a simple and easy to follow and understand style. However, the book is becoming a bit dated having been written two decades ago, and in any case, the spotlight nowadays has shifted to China, but nevertheless, this is excellent reading about a concept that is still delivering good value to those companies that are correctly employing it.

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Full of ahistorical assertions and disingenuous argumentsReview Date: 2004-03-04
Yet this author makes slight of America's long history
of protectionist policies when it served its interest. In fact the history of America's industrial development was protecting
her rising industries. So now that Americas industries are strong and known world wide; its labor force is a problem because
it wants decent wages and health benefits. What is the solution? Free trade! Or free trade in cheap labor and dealing with
counties that have no labor unions, no regulations that get in the way of business and officials that are easy to bribe.
This
book is for those who have no critical facilities what so ever.
Necessity to arguingReview Date: 2002-07-25
I am not an economist, and I hate reading economics text books filled with useless jargon.
Before reading some great books, economics was as complicated as chemistry, physics or calculas to me. But after reading
a few books, "Lexus and the Olive Tree", "Mystery of Capital" and "Peddling Prosperty", I realized that it isn't that complicated,
its just the economists who create this aura of an esoteric subject.
This book is written in simple language, but
when it does use phrases that regular people don't understand, he does something rare - he explains their meaning.
This is an excellent book, but only after reading The Lexus and the Olive Tree. Tom Friedman's book is the main weapon in my debating arsenal, and "Free Trade Under Fire" book gives me a large cache of ammunition, as do Peddling Prospery (or anything else by Paul Krugman like Pop Internationalism, another MUST read), and Henrando de Soto's masterpiece "The Mystery of Capital"(dont even look at his "Other Path", it is simplified and better argued in this "Mystery").
Highly Recommended
Excellent, Well-Written BookReview Date: 2007-10-28
The case for free tradeReview Date: 2003-10-09
makes a strong case for free trade. The argument is clear and
the book is easy to read and full of evidence supporting
free trade. Among other topics, the author discusses
the harmful effects of protection on developing/
developed economies, trade and the environment
and the role of WTO. Irwin's book is non-technical
and more historical than Bhagwati's. The latter
is more theoretical, at least in some parts, but also
a great read. For arguments against free trade using
economic theory see "trade warriors" by Marc Busch or " global Trade and Conflicting National Interests"
by Ralph E. Gomory, William J. Baumol
An Economists Defense of Free TradeReview Date: 2006-07-10
It doesn't do the best job demonstrating that trade with developing countries benefits wealthy nations, however. It does try to do so, and offers some evidence, but I wish the book had made a stronger effort in this area as this is where most protectionists simply cite the trade deficit as manifest evidence that we are worse off in free trade, without understanding that our standard of living rises when we have cheap goods, and the market for our high skill jobs and products increases as developing countries grow wealthier.
The book does bring up a good point of accounting balance, noting that foreign investment in the U.S. offsets the trade deficit, but I fear that most protectionists are sufficiently xenophobic that this argument is likely to scare them rather than reassure them.

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Very Conservative & Outdated infoReview Date: 2008-05-01
Taiwan Has Business Etiquette?Review Date: 2007-10-27
Troy Parfitt, author
Wealth of informationReview Date: 2007-07-09
passport taiwanReview Date: 2000-07-07
Handy for college studentsReview Date: 2001-08-22
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The up to date CaseReview Date: 2003-07-24
good serviceReview Date: 2003-01-16
A leading book in the fieldReview Date: 2005-08-11
The 7th edition of his leading text does not disappoint the demanding reader and carries on the tradition of earlier editions. He walks the talk, writing for and speaking to a global audience. It is clear that he is one who has "been there" and knows international markets.
The book presents a very sound basis for learning and is a leading text for full courses in global marketing in many leading MBA programs. It also enjoys a large readership by business execs around the world.
"Global Marketing" opens with a very sound introduction to global marketing analysis and strategy. The international trading environment is well described and the text simplies the complexity of international trading blocs, the WTO, and other influences on marketing strategy today.
Keegan's global marketing texts have always been strong on introducing readers to technical terms used in international trade and exporting and explaining the flow of paperwork (i.e., letters of credit, etc.) one encounters in international trade. This current edition does not disappoint in this regard.
There is a good introduction to factors that motivate consumers and customers to choose and use products that is applicable in consumer, business, services, and high technology markets. The book finishes with a very sound coverage of the marketing mix (i.e., product, price, promotion, and distribution) strategies.
A number of case studies are well integrated into the text to illustrate typical business decisions global marketers must make. I have prescribed this text for more than a decade and it always has been rated as the best or among the best textbooks prescribed for our marketing courses.
clear, understandable jargonReview Date: 2002-11-25
Students found this to be informative but not presented wellReview Date: 2000-07-14

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Interesting viewsReview Date: 2006-12-15
A Solid Read!Review Date: 2004-04-29
A Solid Effort!Review Date: 2004-03-01
First book to show the real power of global teams!Review Date: 2001-11-10
Wonderful Treatment of What's KnownReview Date: 2001-10-16
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I could not believe some of the bad reviews--- did those people read the same book??!! No one person is going to be a panacia for any topic--- but Mr. Nelson comes close! Hats off to him for all the effort, research, and expereice that went into this book..........