Entrepreneur Books

I found "The Entrepreneur's Success Code, How to run a high performance business and have a life", really amazing. It's the "...and how to have a life" part that really caught my interest. It's a study course that encourages you to ask questions of yourself such as:
What is abundance?
What are my personal objectives in my life?
What does money mean to me?

It helps you:
Transfer you inner wisdom to your business.
Create a business (or find a vocation) that serves your life.
Be certain your work allows you to become who you really are.

These are not things I expected in something that had anything to do with Donald Trump. Surprise! Surprise! You'll never be all you can be if your life is not in sync with your inner self. This course shows you how you can do it.

I really enjoyed this product because it gave me real actionable information that I could use right away.

"The Entrepreneur Success Codes" with Donald Trump and Jeff Burrows is a terrific product that could help any entrepreneur grow a business and run their business more effectively. Burrows does a nice job of explaining how to put proven business systems in place that let you run your business -- instead of having your business run you. As an entrepreneur, I related to that, totally; I found this product well worth my time and money. For $39, I got a lot more out of this product than I've gotten out of many $2500 seminars and entrepreneurship expos.

This book delivers on the tools need to become a successful entrepreneur.
Very well laid our easy to read, and filled with healp information and iedeas, a must have for the serious entrepreneur. Charles Lightwalker Author of Operating a Holistic Practice, Medical Intuition Handbook and others.

Have been a business owner for a number of years but this book still helped me locate some of my "problem" areas. Have recommended it to friends that are just in the planning stage of having their own business and they are telling me how the book has helped them with the step by step planning. They found they would have "missed" a few steps if they hadn't read the book. Easy to read and easy to incorpate into your business.

Hope to see more books from this author and business woman!

Krysta Gibson has shown step by step how to start up and run a business. She has given all the information needed to be self sustaining and confident in organizing, planning and creating the business model that will bring you closer to your dreams of personal success and abundance.

I heartily recommend this book to anyone that is in need of guidance in the very tricky world of business.

This book takes a very detailed and personal point of view starting with the author's decision to leave his telecom company and start a new one with several of his colleagues. You are taken through the entire progression of his company from basic foundations through to the IPO and subsequent collapse. It's a great story and discusses a lot of issues any entrepreneur needs to think about.

In Entrepreneur: A CEO's Lessons In American Capitalism, author and successful entrepreneur Charlie Thomas (Chief Executive Officer, NISCO Solutions) draws upon his more than seventeen years of experience serving on corporate boards, founder and chairman of Net2000 Communications, and his work with NISCO Solutions to provide aspiring corporate managers and directors with a compelling and informative account of growing a company through the market volatility of the 90s and through the unexpected and widespread corporate crises of the first years of the 21st Century. Complete with Endnotes and Appendices, Entrepreneur: A CEO's Lessons In American Capitalism is one of the most readable, attention engaging, highly recommended compendiums of ideas and experiences that can serve to inspire and challenge anyone charged with advancing the interests of their companies within highly competitive marketplace whether on a local, regional, national, or even international basis.

This book really covers two subjects. One is that it is a book about the formation, rise, operation, decline and fall of a company. The other is that it is about the rise and fall of the telecom market in the early 2000's.

The author was the CEO of Net2000 a telecom company formed in 1993 to its final hours in 2002. Inbetween was the magical moment of an IPO making the company listed on NASDAC. Only about 300 companies a year do an IPO, and that's out of about 600,000 companies that are started each year.

The other part of the story is about what happened in the telecomm market during these years. This was the time when WorldCom made the slight error in their accounting, only a small error, just a little over $10 billion.

This is the book of how they took the company from just an idea in the telecom business, through getting it started, initial funding and finally an IPO. Then the market changed. The best planning they could do failed. I am left with the question of what could another set of managers have done or was the marketplace so disruptive that nothing could have saved them.

Financial issues always plagued my businesses for years - lost one due to lack of financial understanding now I see where I made my mistakes. This book will help me with my new busines - I plan to buy copies for everyone in my company.

As a classic small business owner who wears every hat, including CFO but not being very good at it, this book is an invaluable resource for me. I am one of those people who picked up Berman and Knight's original Financial Intelligence and said, "Hey, I need this information for myself and my business." The book takes you through the basics of P&Ls and balance sheets and cash flow and all of the financial mumbo jumbo that you aren't taught unless you go to business school, and turns it into tangible, easy to digest concepts that even someone with no financial acumen or education can understand. The most enlightening part of the book is the premise that finances are an art as well as a science. I always believed that numbers are numbers and they don't lie. Berman and Knight set me straight and set me free, teaching me that even as a non-financial expert, I can understand, manage and interpret my own bottom line.

Several years ago, I read and reviewed Finance for Managers, one of the volumes in the Harvard Business Essentials series. The material provided in it is drawn from a variety of sources which include William J. Bruns, Jr., Michael J. Roberts, and Robert S. Kaplan as well as Harvard Business School Publishing and Harvard ManageMentor®, an online service. Samuel L. Hayes served as subject advisor to Richard Luecke, author of this and other books in the Harvard Business School Essentials Series as well as more than 30 other books in the series as well as several dozen articles. What we have in Financial Intelligence for Entrepreneurs, co-authored by Karen Berman and Joe Knight with John Case (also author of Open-Book Management and The Open-Book Experience), are information and advice that respond directly to the needs of those who are planning to launch a new company or have only recently done so. I think the material will also be of substantial benefit to decision-makers in companies that seek to become more entrepreneurial.

At a GE annual meeting, then CEO Jack Welch explained why he thought so highly of "small, sleek" business operations: "For one, they communicate better. Without the din and prattle of bureaucracy, people listen as well as talk; and since there are fewer of them they generally know and understand each other. Second, small companies move faster. They know the penalties for hesitation in the marketplace. Third, in small companies, with fewer layers and less camouflage, the leaders show up very clearly on the screen. Their performance and its impact are clear to everyone. And, finally, smaller companies waste less. They spend less time in endless reviews and approvals and politics and paper drills. They have fewer people; therefore they can only do the important things. Their people are free to direct their energy and attention toward the marketplace rather than fighting bureaucracy." This seems to have served as a model for "bowing up" of GE after Welch became its CEO in 1981. At that time, its market value was $14 billion; twenty-three years later, it was more than $410 billion.

I share all this by way of creating a frame-of-reference for what is provided in this volume, a new edition of a book first published (entitled Financial Intelligence) in 2006. Although the focus in this second edition is on entrepreneurs, the material provided will help all managers to develop the entrepreneurial mindset to which Welch refers, and, to acquire a highly-developed financial intelligence quotient (FIQ). Moreover, they can then do everything they possibly can to develop a high-level of FIQ among others at all levels and in all areas of their organization. In the Preface, Berman and Knight explain what their reader will learn:

1. How to read the three major financial statements (i.e. income, balance sheet, and cash flow) and how to interpret what they contain

2. How to calculate critical ratios and to understand what they reveal

3. Why net cash in a given time period is not the same as profit and why a company needs both profit and cash

4. How to use various return on investment (ROI) tools to analyze big purchases in order to make certain the investments add sufficient value to the business

5. How to manage working capital that helps to improve a company's cash flow and profitability even when there is no change in sales or expenses

6. How to use the three main methods for establishing the value of a business (i.e. the price-to-earnings ratio method, the discounted cash flow method, and the asset valuation method) "and many other tricks of the financial trade"

"Along the way, we'll let you in on the finance profession's little secret, which is that finance is as much art as it is science." Berman and Knight explain why understanding this "little secret" is so important to acquiring a high-level of financial intelligence.

They carefully organize their material within 30 chapters that are divided among eight sequential Parts: The Art of Finance (and Why It Matters), The (Many) Peculiarities of the Income Statement, The Balance Sheet Reveals the Most, Cash Is King, Ratios: Learning What the Numbers Are Really Telling You, How to Calculate and (Really) Understand Return on Investment, Applied Financial Intelligence: Working Capital Management, and Creating a Financially Intelli9gent Company. They also provide three appendices: Sample Financials, Exercises to Build Your Financial Intelligence - Income Statement; Balance Sheet; Cash Flow Statement; Ratios, and Under Armour and eBay Financial Statements. At the conclusion of each Part, there are contributions to the filling of the reader's "Toolbox."

Other reviewers will have their own reasons for admiring this book. Here are three of mine. First, this is not a "Finance for Dummies" although a financial novice will find nothing in it that is over her or his head. With consummate skill, Berman and Knight present and explain substance without compromising it. And when doing so, they prepare each reader to help others to increase their own FIQ by providing a model for those initiatives. In fact, Berman and Knight consider those efforts to be so important that they devote the final three chapters (Part Eight) to explaining how to create a financially intelligent company. I also appreciate this book because the authors immediately establish and then sustain a personal (rather than professorial) rapport with their reader. They use direct address throughout the narrative. For readers who are financial novices, they anticipate and address the concerns. For other readers with more developed FIQ (especially CFOs, comptrollers, office managers, and accountants) they offer a systematic review of material (e.g. nomenclature and core concepts of finance) that is already familiar to them. However, there is much to be said for reminders of what can sometimes be neglected or ignored. Finally, I appreciate the dozens of examples drawn from real-world situations that illustrate some of Berman and Knight's key points. This is especially appropriate, given the conversational (rather than professorial) tone that they sustain throughout the narrative.

One final point: All organizations have an urgent and constant need to reduce (if not eliminate) waste. Increasing the FIQ of as many workers as possible will enable them to recognize and, better yet, understand the bottom-line impact of waste and will thus be more likely to become not only involved but engaged in efforts to help their organization to reduce (if not eliminate) waste. If I were a CEO of a company, I would purchase a copy of this book for every line manager and make it required reading. And if my company has not already devised and then implemented an FIQ education program, to be implemented throughout the enterprise to varying degree, I would immediately appoint a cross-functional team of my best and brightest to do so.

I congratulate Karen Berman and Joe Knight together with John Case on a brilliant achievement. Bravo!

I have spent many many nights the last year trying to find information on starting a concession stand.I got more information in one evening reading this book than I had the last year searching the net.Very easy to read and understand.Goes into details most without this book will overlook untill its too late.Vey fast shipping, ordered on Saturday morning and it was on my doorstep Monday morning.
Thanks,
Jeremy Harris & family
Gentryville, Indiana

I purchased this book for my parents who are reaching retirement, thinking that it would help occupy their time and give them some extra cash; i ended up keeping it for myself and had to purchase another copy!

This book is loaded with information in an easy to read format. The author does an excellent job of making complex points understandable and covering ideas that i wouldn't have given much thought to. By the end of the book i felt like i was ready to start my own booth and i even laughed many times throughout the book, the author's writing made me feel like i was sitting across from her and she was telling me all the secrets of the trade.

I have purchased my first trailer and hope to be up and running by April. Thanks Barb Fitzgerald!

I bought this book from the author when I was thinking about starting my own concession business to supplement my income. This is an awesome book. It give clear explanations of how to start a business, what you need to consider, make your plan and then how to implement your plan. The book probably saved me hours and hours of trying to find information on my own and did it all in an easy to read format. I would highly recommend it for anyone even thinking of possibly starting their own food business. The information is invaluable.

I read this wonderful book while my son was spending six hours in surgery. The uplifting tone and encouragement to tap into life's positive forces was not only inspirational but brought me peace during a trying time.

Lorin Beller is clearly one of today's top thinkers in the realm of taking control of your business and life. I would recommend this book to anyone thinking about starting a business or anyone owning a business that feels they may be loosing their edge

Lorin Beller's book, From Entrepreneur to Big Fish, is a valuable addition to the good "success" material already available. If you have aspirations to be more successful in business or even to find more happiness and inner peace, her book is a worthwhile read.

I don't think that any single idea is actually new and she doesn't pretend they are. What she does do is bring them together and in a very refreshing way. The concepts are quite simple, fundamental and powerful. The book covers both attitude and execution. Ms. Beller delivers it all as your coach and your fan.

Sometimes, knowing something isn't enough. You need to have someone motivate you to take action. Maybe with From Entrepreneur to Big Fish, Lorin Beller will do that for you!

This book speaks to the entrepreneur who wants to take their business to the next level with ease not added stress. The author has actual experience and knowing of the challenges business owners face. She shares practical principles to live and work by that take the guess work out of success. Add happiness, fulfillment and profit to your personal and business life. Read 'From Entrepreneur to Big Fish: 7 Principles to Wild Success' I did and loved where it took me. Also check out the Big Fish Nation Program that helps the Entrepreneur align their business with the life style they wish to create by utilizing a skilled business coach and a year long tele-class www.bigfishnation.com

I spent the last month going through this book with a vengeance. For someone like me, who wasn't born with business sense, this book is a godsend. Mr. Hazelgren writes in a style that is easily accessible to the layman and provides a wealth of information that is indispensable for anyone who is even toying with the idea of starting or buying a business. I found that the chapters were laid out in a logical progression that made the concepts he presents easy to follow and digest. I found the worksheets he created to be extremely helpful not only in deciding the kind of business(es) I would do well in, but also in determining the place I am at as far as turning my dream into reality. Now that I know where I stand, I can use the great strategy presented in this book to progress from the idea to the planning stage.

Things like creating a business plan, figuring a budget and applying for small business loans, all seemed intimidating. Now I have the information that I need and in a format that I can use. I feel that this book has opened new doors for me, and it will continue to be my first and best source of information in my efforts to become a small business success. Here's to the American dream!

Tactical Entrepreneur: The Entrepreneurs Game Plan (Front Line Business)

Award-winning author Brian J. Hazelgren is an Adjunct Professor at the University of Utah who has developed more than forty business workshops for small business owners and senior level managers, as well as the author of more than 120 business places. An internationally recognized business planning expert, Professor Hazelgren draws upon his impressive expertise in Tactical Entrepreneur: The Entrepreneur's Game Plan to show aspiring entrepreneurs how to survive and prosper in the cutthroat world of business ownership. Now in an updated second edition, Tactical Entrepreneur discusses the necessary qualities for owning a business (not everyone is willing and able to sacrifice the sheer amount of time and effort required to get a business off the ground!), targeting one's ideal market, the pros and cons of different business structures, how to expand successfully, guidelines for recruiting and hiring, and much more. A wealth of self-testing worksheets and quick-reference resources round out this common-sense get-started game plan to proprietorship.

Have you been dreaming for years of building your own business and being your own boss? Have you yearned to set out on your own but have been just a bit hesitant to begin? Brian Hazelgren understands and with his book "Tactical Entrepreneur" reaches out to you with a helping hand.
The author of six books on starting and operating a small business, Brian knows what he is talking about. His guide will take you from discovering the work you were born to do, developing goals and objectives, to expanding the business you've worked hard to build. All the steps in between, from targeting your market, insurance coverage, recruiting and hiring help, and understanding all of the roles you'll have to play as business owner, are clearly described for you.

Written in a down to earth, easy to read fashion, "Tactical Entrepreneur" is a guide that will enhance your plan to start or maintain your own business. With examples to study, lists to consider, charts and worksheets to help bring the information to life for you, Brian Hazelgren offers a great deal of information that you can actually and immediately use in your endeavors. This book is a must read for every entrepreneur.
Review by Heather Froeschl

As an artist myself, i find health insurance matters to be confusing and impossible for the average lay person to understand. Ms. Janecek has a knack to make even the most complicated terms easily understandable. I was able to learn so much and used her wonderful advice and wisdom to make important personal decisions. There are many books out there spewing advice on health insurance. For me, i have found this book to be invaluable. I highly recommend it to everyone (artists or not). In this day and age of soaring medical and hospital costs, this small purchase can save you hundreds in health care because you can now be equipped with the basic knowledge to make the right decisions.

Nowhere can you find a more comprehensive, understandable book on health care/insurance for artists like this one. It is very well written, basic enough to comprehend even the most complex issues in health care, and written with compassion and caring. I highly recommend this book for all those forgotten "artist types" who most insurance companies reject --or do not want us to know about our rights!!

In addition, I learned so much from this small, easy to read book that I purchased several for christmas gifts for friends and family. Read this and protect yourself and your loved ones.

After researching numerous informational books on Health Care, Janecek's was the top winner!

In easy to understand terms, this book takes you step by step through important health care issues with ease. With insightful examples and thoughtful solutions, I found much information pertinent the needs of families which most health care providers fail to impart. I highly recommend this book to anyone looking for answers to the numerous Health Care questions we all face or will face in the future.

I bought this book for me, but ended up using it to provide some feedback on a coworker's resume and got fantastic results. I almost completely re-wrote his resume, and apparently he liked it because he used most of it and landed one of the first jobs he applied for! (though he is a great guy with good qualifications)

I chose this particular book because it covers all of the bases and has practical advice on crafting a great resume. It includes information on the types of resumes (chronological, functional) and C.V.'s (both scientific and academic) and the basic content and length for each. There are also brief sections on cover letters, business cards and job searches.

The best strength of this book is the exercises it provides for writing the "experience" section and selling yourself. The exercises were easy to follow, thought-provoking and allowed me to emphasize and extol my coworker's best qualities (hopefully I can do the same for myself when it comes time!) I came away with text that really had some "punch" to it. I also used the sample resumes in the back to find a format that made the best information pop out visually. It really made the resume look professional and impressive.

The book also answers a number of general questions about resumes and what should and should not be included. It is easy-to-read and contains a good amount of information without being overwhelming. (You want to write a good resume, but don't want to have to read 500 pages before starting!!!)

Overall, I think this is a fantastic book and would definitely recommend it to others since I was impressed that even me (an engineer and terrible writer) could come up with a resume good enough to impress my coworker!!!

Keeping it short. If you are in the market or thinking about being on the market, worth the investment. Diverse and informative.

Roy Blitzer is an executive coach and management consulting who has worked for more than thirty years as a human resources and business management professional. He therefore brings a very special and knowledgeable expertise to "Hire Me, Inc.: Resumes And Cover Letters That Get Results". Blitzer covers the various resume formats (Skills/Functional Resume; Chronological Resume; Combined Resume) as well as the Curriculum Vitae and resume alternatives. Then he goes on to lay out the components of the basic resume format; questions to think about in recording experience; education and professional development; tips and techniques in shaping the resume; and the cover letter and other complementary tools to the resume. Of special note is the chapter devoted to internet tips, hints, and polishing points. Sample resumes are provided for both for-profit and not-for-profit applicants. Simply stated, "Hire Me, Inc." will prove to be an invaluable, indispensable instruction guide for anyone seeking a job or career advancement and using their resume to do so.

Written by Roy J. Blitzer, executive and management consultant of more than 28 years' experience, Hire Me, Inc.: Package Yourself to Get Your Dream Job is a guide to selling one's talents, for job hunters of all walks of life. Chapters overview how to assess one's own skills, package onself with concise and effective business cards, a resume, and brochures that won't be ignored, the fine art of networking, using internet job sites to maximum advantage, preparing oneself for the interview including anticipating different interview styles and what to do if improper questions come up - inquiries into one's age, martial status, ethnic origin, religious preference, sexual preference, and disabilities are prohibited by law, yet a direct "gotcha" confrontation over them is not advised prior to being hired; instead, Blitzer recommends a nonconfrontational evasion such as "I'm surprised that came up. How relevant is this to the position?" Sample letters, forms, and template guidelines round out this first-rate self help guide to getting the best out of the job market.

The core concept in this book is rock-solid: If you are in search of a job or a better job, think of yourself as a company which must create or increase demand for what it offers. Moreover, creating that demand requires meticulous preparation and then effective promotion. If you think that sounds like branding and brand management, you are absolutely correct. Indeed, all marketers must answer three very simple questions that prospective buyers now ask:

"Who are you?"
"What do you do?"
"Why should I care?"

Although Roy J. Blitzer does not pose these specific questions, the excellent material he provides will help his reader to answer them. Note his chapter titles and the sequence in which the material is organized: The Product (Self Assessment/Product Analysis), Research and Development (Understanding the Market/Landscape), Packaging (Creating Tools of the Trade), Marketing (Product Roll Out), Accessing the Internet, Channels of Marketing (The Distribution Mix), Successful Sales (The Pitch to Succeed), and Product Implementation (Landing Your New Job). Blitzer offers a comprehensive, cohesive, and cost-effective system by which anyone can "package" herself or himself to get their "dream" job, whatever that job may be.

Many readers will especially appreciate Blitzer's provision of all manner of check-lists (the don'ts will probably prove more valuable than the do's), self-audits (e.g. questions which need to be answered), and guidelines for developing what must be a seamless career "game plan." Recall the three questions I posed earlier. Those who interview candidates will probably modify the second one, asking "What can you do for us?" Hence the importance of being very specific when explaining capabilities and especially, when focusing on (key word) relevant prior (better yet, recent) accomplishments that are quantifiable. Candidates for a job resemble applicants for admission to an academic institution in that those in both groups are involved in a process of elimination. More often than not, the competition to prevail during that process is intense. Blitzer's counsel may well provide an "edge" which determines whether or not a job candidate is hired. More importantly, in my opinion, he will enable those who absorb and digest that counsel to make certain that what they seek really is a "dream" job rather than what could well turn out to be a nightmare.

I presume to conclude with some advice of my own: If you obtain the position you seek (and I hope you do), from the first day commit to doing everything possible to become indispensable to the company that hires you. Learn everything you can about how you can add value, how your performance can exceed whatever is expected of you. You owe that to your employer. More to the point, you owe that to yourself.

This book prescribes the unusual but powerful methods I used back in the days when I was a job hunter. Most people conduct a "job search" as though it's the duty of an employer to supply a job. The very phrase "job search" conjures up notions of going out and finding something someone else has to offer. That's backwards.

The reality is the employer is a possible buyer of the services being offered. If the employer were not a buyer, then we wouldn't have paychecks. You're selling. Period. And remember, there is such a thing as a sales warranty (also addressed in this book).

Plans
Because the reality is you are trying to bring buyer and seller together, the reality is also that you need a marketing plan and a sales plan. Blitzer deftly walks us through the process of developing both.

For many years, I provided assistance and counseling to people who were between jobs. Those who insisted on pumping resumes into the mail system were still looking six months later and would invariably be forced to accept something they didn't really want. But those who followed a decent marketing plan often got an invitation to talk about what they could do for the company, without ever sending a resume. Those talks would often end in an offer.

A business must have a product or service to sell. So naturally, the first chapter of this book talks about the product (meaning the job seeker). You'll find this aspect covered in depth in the famous book What Color is Your Parachute?. That particular book comes out in a new edition each year. It helps readers succeed by showing them how to figure out what they are really good at doing and what they want to do. Blitzer cracks the same nut, a different way. Hire Me, Inc. contains some nifty analysis tools that will help you figure out what you have that you can offer a potential employer.

Resumes
This book doesn't focus on resumes, but most job seekers do. So, I want to address this book review in terms the typical job seeker can understand.

Many people labor over a resume. What they end up with is a couple of pages filled with meaningless clichés, useless buzzwords, pointless hyperbole, and other garbage that tells the other person nothing of any substance.

Being vague and non-communicative is not the way to convince someone to agree with you. That approach, which is often coached in job search books, simply insults the reader's intelligence. I don't know about you, but I don't respond with warmth to a person who treats me like an idiot. I guess if you want to work for an idiot, the "I am looking to be hired by an idiot, so I filled the page with tripe" approach is suitable.

Read the typical resume, and you don't have an answer to "What do you actually do?" What is the point of the resume if the reader can't get any useful information from it? There is no point. This same desire to impress the other person with nonsense tends to bleed over into the interview and doom it to mediocrity. And that's on a good day.

Connecting
If you can't articulate what you do, you are in trouble already. So, use the analysis tools and figure out what that is. One thing I like about Blitzer's analysis tools is they pretty much force you to stop with the "resume speak" and put things into English.

Something every MBA knows intimately well is the SWOT analysis. That means Strengths, Weaknesses, Opportunities, and Threats. You have to do this analysis before you start marketing a product, so you don't create landmines for your company and so you don't overlook the best places in which to invest company resources. Kudos to Blitzer for including this in Chapter Two, along with several other pre-marketing essentials.

Other chapters deal with various aspects of marketing and then sales, which is the proper order. Marketing involves determining the buyer's needs, positioning the product to meet those needs, and developing the sales tools. Sales is basically the process of helping the buyer to see that your product best meets the needs of the buyer at a price the buyer will be happy with. It involves many things, and Blitzer gives a mini sales course tailored to the job seeker.

The book devotes five chapters to these two aspects, following the classic marketing and sales concepts taught in any business school. Once you do the prep work per the first two chapters, then you can do the marketing. Once you've done the marketing, then you can do the sales. The typical job seeker skips right to the sales part, which is why the typical job seeker has such a rough time.

Continuing
The last chapter is called "Product Implementation." It's got some sage advice for starting out that new job the right way, and then maintaining your career. Here, too, the typical job seeker is remiss. Simply clocking in face time (the traditional approach) produces nothing you can use to make your case for a raise or even for retention. Your job/career is basically a crapshoot every day, instead of being run like the business it is.

My personal experience with the power of good product implementation involved outlasting the elimination of my position for four years after everyone else in my position was let go due to restructuring and elimination of that position. The headcount was significant, too.

I had enough quantifiable accomplishments articulated in terms of ROI on my salary that, even when my job had been eliminated, I was kept on for four more years in that same position. I finally begged to be cut in the next round of layoffs, because I was tired of the place. I figured it was better to leave with a severance package than to quit and get nothing. Do you want to know how I did it? Read Chapter 8.

This book has more to it than what I've described here. I give it a thumbs up and leave it to you to find the treasures between its covers.