Enterprise Books

A simple premise: to find the best-performing companies in America, with consistent double-digit growth in both revenues and profits. There are only nine that meet both the revenue tests and an additional test around ethics, and they have several things in common that bear out my contention that ethical companies perform better.

Among these: they are highly ethical, extremely customer-focused, create and maintain loyal employees within a specific company culture (and enjoy extremely minimal turnover), and have CEOs who are accessible scorn the trappings of power, and list their home phone numbers in the local directory.

Shel Horowitz's award-winning sixth book, Principled Profit: Marketing That Puts People First, demonstrates how to build a business around ethics, environmental sustainability, and cooperative practices--and how to develop marketing that highlights those advantages.

Have you read "Good to Great" by Jim Collins? If the answer is "Yes", you don't have to spend a lot of time in reading this book. At least, 50% of the book conveys what is already told in Good to Great. Of course, with different stories as example.

I liked two concepts from this book - "Have everyone think and act like an owner" & "Choose your competitors". It is hard to institutionalize the first concept, though.

Choosing your competition is something that many companies forget to do (or) they don't do it right. Many of them aim to reach the sky and at the end, do not even take off from the land.

If you are wondering how to keep the startup spirits alive in your giant corporation, this is a good book to read.

I loved this book. It's an easy, enjoyable read, and very rich in information on how companies we know and love have made it through difficult times and the habits and beliefs they live on a day-to-day basis. Very interesting and insightful. I plan to re-read it in case I missed anything the first go-round.

The book covers the study of 10 companies that have had an increase in revenue and profit of 10%, or more, for 10 consecutive years. There are many similarities with "Good to Great", however, this book deals with smaller companies and the leader at the helm is written about in more detail than "Good to Great". Like any great book on leadership and business you will find that the key to greatness is, you guessed it, FUNDAMENTALS. I particularly enjoyed the study of Koch Industries. Mr. Charles Koch guiding principles are outlined well in this book and I believe they are worth studying and implementing. They certainly have produced incredible results for his business conglomerate. Overall this book was well written and I was able to get some great nuggets of practical information from all 10 of the companies studied. I really enjoyed it, and got enough out of it to give it the 5 stars.

This is a great business practice/philosophy book. It doesn't throw numbers at you or tell you how to hit your quarterly target. Instead, the stories of nine culturally healthy and monetarily profitable companies are told. The format is interviews with the company leaders and other key players. Jennings expounds on the interviews and builds similarities among the companies. For instance, these companies don't acquire customers or clientèle, they build communities and fans.

The stories are inspiring because they truly start from the beginning. For example, Dick Cabela purchased fishing flies in Chicago for only pennies apiece. When he returned home to the Midwest, he put an ad in a sportsmen magazine and the orders started to roll in. He and his wife filled orders on the kitchen table and their first warehouse was the shed in the backyard. Today, Cabela's is one of the largest outdoors specialty merchandisers/retailers in the US, grosses more than $1.5B, and their stores are considered tourist attractions.

One more story: Charles O'Reilly and his son Chub worked at an automotive parts store for years. Charles was let go at the age of 72 and Chub was transferred out of state by some higher-ups, as I like to call them. So Charles decided to open a competing store. Chub was a cofounder and they also hired 10 employees from their competitors under one condition, "anyone joining the new company had to make an investment and become and owner."

These companies don't make big 5-10 year plans, instead they focus on today through next year and sometimes two years ahead. They claim making big plans never work because trends, business, technology, etc. change too often and you lose site of the fundamentals and current goals and neglect suppliers (partners) and customers (the community). Additionally, resources are wasted trying to achieve something that might never be. However, they do focus on being extremely adaptable; ready to refocus the entire company or invent new businesses in short notice.

Bottom line, all the stories and lessons are inspiring and invaluable. Considerable focus is placed on the cultures of these companies. Basically, they don't worry about making money and acquiring customers. They concentrate on building a healthy culture, make sure employees are happy, and provide solutions to problems; gaining wealth and customers is only an axiomatic consequence.

The nine companies interviewed are PETCO, Koch Industries, Sonic, Cabela's, Medline Industries, O'Reilly Automotive, Dot Foods, SAS Institute, Strayer Education. The companies presented have grown revenues by at least 10% for 10 consecutive years.

Great read--nothing like this over the pond------I will see how this book works on the UK gents-------I recomend this book to all women all over the world-----------

untill I read this book.---I followed each step---and---
got a great SUV and a great deal!

This book is outstanding, and in touch with our times.Thank you ladies!

WE LOVED THIS BOOK,AND,WILL SHARE IT WITH ALL OF OUR FRIENDS----

I cannot believe that a book about about automobiles could be written with "class." Well thank goodness for first times.I was attracted to this book by the cover, and when I read the reviews, I knew that I must have it. It was the smartest thing I have done in years. I saved myself time, agoney, and a lot of money, and at the same time enjoyed reading every word.--I am an attorney- you think I would know how to purchase a car without having to rely on a book.------the book now resides in the library at my firm.

This intelligent guide to doing business in emerging markets offers solid, practical tips on market characteristics, strategies, branding, packaging and other down-to-earth subjects. Vijay Mahajan and Kamini Banga opt for a long-range take on prospects in the developing world. The book's handy organization and encouraging words on harnessing emerging markets' potential make it a fine read. getAbstract finds that it presents a well thought-out approach to selling to the developing world, based on useful and rational advice.

In the last couple of years several books have been published focusing on the huge, largely untapped, and unfocused upon, regional/local markets of people in LDC nations. Focusing on the needs, preferences, and wants of the people in these markets pave the way for mutual benefits and stronger symbiotic relationships. Authors Vijay Mahajan and Kimini Banga continue this relevant discourse with "The 86 Percent Solution." Their focus on the 'local and regional' instead of a national market is important for knowledge and understanding. Instead of focusing on national borders, businesspeople are focusing on Shanghai, Mumbai, town X, or city Y, or region Z. Not the "Indian Market, Chinese Market," or "Russian market." The crux likes back to this fact: eighty-six percent of the people on planet Earth earn less than $10,000 USD per year.

Many points in this book are common sense. If you're doing business in an area, then of course you have to learn about local area, and a neighborhood's conditions, wants, and needs. There is focus on marketing here, which seems to mean: dump products down people's throats and profit from it at the same time. (I understand the necessity for mutual benefits.) But at times this book sounds like "How to do business in LDC regions for dummies." To be fair, the information in this book is needed by many that come to foreign countries with very little insight into "how things really work" at the local and cultural level. This includes not only market needs, but how to behave, be culturally sensitive, and understand local, cultural etiquette. I frequently witness first-hand MBA grads and experienced western business people come to a foreign country with immense business, product knowledge, and marketing expertise. And they fall flat on their faces because they didn't have the proper information, training, and exposure to culturally deal with the local people. Oft-times these people didn't consider this knowledge or awareness to be important.

With globalization and increasing WTO-country membership, this book and others will be increasingly important to those doing business overseas and having business relationships with customers, employees, fellow managers, and even strangers. Cultural awareness is often equally just as important as "business knowledge." Sometimes, it's more important.

A note by the authors on English as the International Language:
The authors claim that English may not be the International Business Language in the future. This assertion is completely false and without merit. The authors state that "If you want to work with 86 percent of the world, you need to speak the languages of the 86 percent."

Yes, business people need to learn foreign languages. True, it's important for foreigners to study and attempt to learn the local language of a region if they are going to do business and/or live somewhere for a period of time. It leads to more cultural understanding and less instances of mis-communication. But the demand for English is skyrocketing in China and many other countries of the world. The demand for learning other non-English languages will increase - but the demand to learn and use English will not decrease. It will continue to grow, and much faster than other languages.

The contention that students and future business people from all over the world will learn Mandarin, Arabic, and Hindi because the *number* of people who speak these languages is greater, is oversimplified and unrealistic.

Just ask the Chinese: "Do you want foreigners to learn Mandarin?" Or, is it better for Chinese people to learn English?
The Chinese want to learn English. They also benefit tremendously from foreigners *not* learning Chinese. Ask a Vietnamese, Russian, Korean, Japanese, American, or German if they want to spend over 7+ years studying intensive Mandarin?

Chinese and Arabic speakers who learn English can communicate and do business all over the world in all continents. Mandarin speakers can do business only in certain parts of China. Big difference.
Non-native English speakers currently outnumber native English speaker by 4 to 1, and this gap is increasing.

Kudos to Mahajan and Banga for this book and their work in this field, which is finally getting more attention. Attention that is just, and far over due.

A related point:
The recent Nobel Prize awarded to Mohammed Yunus and his Grameen Bank for his micro-loans provided directly to poor people living in rural areas who are otherwise considered "not bankable." Most banks focus on large public projects and require collateral and credit. These large projects often involve corruption and embezzlement. The percentage of borrowers who repay their loans under Yunus's micro-lending program is very high. It works.

This is an informative and helpful book.

With regard to the meaning and significance of the title, Mahajan and Banga explain that 86% of the world has a per capita gross national product (GNP) of less than $10,000 per year. So what? Not only do those markets represent the future of global commerce; "they also present rich opportunities for companies that have the imagination and creativity to envision [consumers within those markets]. But you won't recognize these opportunities through the lens of the developed world. You won't reach these consumers through the market strategies that work in the 14 percent markets. Developing markets have no smooth superhighways, no established consumer markets, no distribution networks, and, in many cases, no electricity. Developing markets are younger, behind in technology (but rapidly catching up), and inexperienced as consumers. These markets are very different. Yet with creative solutions tailored to their distinctive characteristics, ...you can realize the rich opportunities of these 86 percent markets."

Mahajan and Banga have carefully organized their material within eleven chapters which range from a rigorous analysis of "the lands of opportunity" to a "Conclusion" in which they explain why the markets in underdeveloping countries "not to be missed." More specifically, they discuss what they describe as a "complex tapestry" of convergent civilizations in which there really do seem to be almost unlimited opportunities to increase both the standard of living and quality of life for hundreds of millions of consumers. The challenge for those companies which attempt to market various goods and services in those markets is to understand their unique characteristics. To me, it seems at east as important to understand what they are not as it is to understand what they are...or can (and will) become.

Here are two brief excerpts and then a checklist which, I hope, indicate the scope and depth of Mahajan and Banga's analysis.

"There is no Chinese market. There is a market in Shanghai, or in a neighborhood in Shanghai. There is no Indian market. There is a market in Mumbai or Chennai, or in their local neighborhoods. Developing countries are a collection of fragmented local markets in a country that is gathered loosely under a single flag." (Page 77)

"Think English is the language to know for business? Maybe not for long. Consider that Mandarin Chinese has the largest number of speakers in the world -- a billion, including second-language speakers. This is followed by English, with about half as many speakers, and then Spanish, Hindi, Arabic, Bengali, and Russian. If you want to work with 86 percent of the world, you need to speak the languages of the 86 percent." (page 83)

Which strategies will be most effective when "taking the market to the people"? Mahajan and Banga suggest seven:

1. Position for the paanwalla (i.e. small shop)

2. Create multiple levels of distribution (e.g. Hindustan Lever's "Project Shakti" based a direct-to-home model involving self-help groups, each comprised of 10-15 underprivileged women)

3. Use distribution bubbles (i.e. carnivals, market days, and vans which come and go) to find customers where they are

4. Take the bank out of the branch (e.g. Citibank's use of vans and a network of 9,000 direct-selling agents, called "Citi Friends," who visit homes)

5. Develop on-the-ground insights (i.e. understand and adapt to local aND even neighborhood regulations and conditions)

6. Create distribution systems from scratch (e.g. a new distribution system, based on grassroots networks, which built a supply chain for a camel's milk dairy in Mauritania)

7. Use existing networks creatively (e.g. the "dabbawala system" in Mumbai, India, probably the world's most efficient lunch delivery system which collects 175,000 home-cooked meals from workers' homes and delivers them to their offices)

Thoughtfully, Mahajan and Banga provide a section at the end of each of the first ten chapters, "The 86 Percent Solution," which summarizes key points and facilitates subsequent review of them. Before concluding their brilliant book, Mahajan and Banga share these thoughts when explaining why numbers are on the side of the developing world: Population Equals Profits. "The transformation is just beginning. There will be hiccups along the way and further surprises over the next two decades as the next `Chinas' and `Indias' emerge. The only certainty is the the 86 percent markets are here to stay. These markets are young and growing. Even though they won't become developed tomorrow,,, they are the future. And the companies that can develop the right solutions to meet their needs will find a rich source of growth."

Who will derive the greatest benefit from Mahajan and Banga's book? In my opinion, they are decision makers in two different categories of companies: Those which now market or are about to market in underdeveloping countries, and, other companies which now do business with -- or plan to do business with -- those in the first category. I also think this book will be of substantial interest and value to public officials who are now actively involved with helping to support global commerce.

Congratulations to Mahajan and Banga on a brilliant achievement!

The 86 Percent Solution : How to Succeed in the Biggest Market Opportunity of the Next 50 Years (Hardcover)
by Vijay Mahajan, Kamini Banga
ISBN: 0131489070
The authors provide a very unique look into the biggest market for years to come.
The book The 86 Percent Solution provides rich insights into the emerging markets where per capita incomes of individuals is as low as $300 but still provide tremendous scope for growth.
Developing markets offer the greatest potential for gains unheard of in the developed markets. To venture into these markets companies will have to (un)learn all that worked elsewhere. The things that worked in developed economies and the basic presumptions made will not work in most developing nations of today. The concept of consumer is king is a myth in these places, where in fact a consumer is a person with limited purchasing power, bargaining power and storage capacity.
What works for marketing Fast Moving Consumer Goods won't work for Consumer Durables or for Services. Even though developing markets seem risky as there is little or no credit risk monitoring at the dealer level besides the usual problems of lack of infrastructure there will always be a first mover advantage for companies willing to invest in infrastructure.
Products like water filtration systems for individual homes will find a ready market where potable drinking water is unheard of. In the rural markets even with the sweltering heat it is difficult to sell an air conditioner where uninterrupted power supply is neither available nor expected.
To sell in these markets region specific plans rather then country specific ones will need to be formulated and implemented, due to the fragmented nature of the markets having their own special needs.
Through various example the authors explain all that works and doesn't work and why.
This book is a must read for all those who wish to tap this market and also all those who always wondered why all their wining strategies which worked so well for them for so many years everywhere else, just don't work in these markets.
The coauthor Vijay Mahajan is a former dean of the Indian School of Business and holds the John P. Harbin Centennial Chair in Business at McCombs School of Business, University of Texas at Austin.
The coauthor Kamini Banga is an independent marketing consultant and managing director of Dimensions Consultancy Pvt. Ltd.

This book is best appreciated if you have first read C.K. Prahalad's "The Fortune at the Bottom of the Pyramid," William Grieder's "The Soul of Capitalism," and Stuart Hart's "Capitalism at the Crossroads." It is a tactical or foreign neighborhood (both in the Third World and in the immigrant sections of the First World) implementation manual for profiting from sales to the poor.

It makes many obvious points as well as many not so obvious points, and I will not list them here. This is a book that requires patience and careful reading. The author has brought forward a great deal of detail in a very easy to read way.

I will end with thought that the Wharton School's publishing arm has really catalyzed for me with these varied book. The five billion at the bottom of the pyramid are the last remaining super-power on this planet. The good news is that we can profit from enriching them. The bad news is that we still have morons in power that think we can keep them down by using guns. Newsflash: there are not enough guns on the planet to keep the five billion and their off-spring from over-running us. Capitalism, and the rapid nurturing of indigenous self-sustaining wealth that includes the rapid education of women (which leads to saner men, less disease, limited growth) is our only salvation.

This book is one of a handful that could be said to be truly revolutionary in terms of transforming the planet from one beset by poverty, to one inspired by entrepreneurship at the neighborhood level.

I like this book. I mean it. It's motivational and thought provoking. Then why do I just rate it a four star? It's because I think this book can be better, with less stories of losers/clients anonymous, and more management/marketing/critical thinking tools and techniques for the target readers/buyers' consideration, or simply more tools and techniques. Anyway, the book is a good beginning, but far from an end for business owners who seek for help or improvement. Certainly, there's no holy grail for running a business, big or small, but relentless effort for improvement day by day.

p.s. Below please find some of my favorite messages for your reference.

"I'll open this place and see what happens." That's an intention, of sorts, but it is not enough. You have to want to succeed. If you want to badly enough, you'll always find the how to. And once you've got your want to tuned up and ready to operate, outside forces (such as the economy) wont be an issue. pg 20

Throwing more money into the business does not save it. In fact, it makes things worse. Money may postpone the collapse, but it will also deepen the collapse. Think of giving a heroin addict a large dose of heroin as he or she passes through the final stages ofa painful detox. pg 41

The purpose of advertising is not to build awareness or increase your name ID. The purpose of your advertising is to create a sale!.....Advertising is salesmanship in print! pg 55-6

All purchases are emotional, anyway, although your customer may put up a good show of talking price with you......And please dont have this be your slogan: "The best quality, the best service, the best prices!" pg 98

Your greatest asset is your mental energy.....If you put your mental energy into worry and doubt and fighting fires all day, then you will get more and more fires. If....into understanding your customer, then you will get more and more customers. pg 124

"The Customer's Always Right." That's a huge lie...downright dangerous to you.... the boost in morale if you have employees or partners or coworkers, and they witness that you have declined the business of a customer because that customer just does not treat people correctly, and you will not subject your employees to it. pg138

Rather than focusing on yourself and whether you've got what it takes to succeed, you want to focus on what it takes to succeed, you want to focus on the result you want. It's a matter of priorities. You have to put the success of your business ahead of false pride. You have to put the success of your business ahead of whether you might lose face or look weak. pg 143

Absolutely a must read for a small business owner. It will make you rethink things.

I know, I know; you are downtrodden and are frustrated with your business. You try everything, lowering your prices, advertising and nothing seems to work. I tell you, I'm in that same spot, but I am climbing out of that hole and I'm going to make a difference thanks to this book.

I was wandering aimlessly through a bookstore, a bit down about my failing business. I randomly came across this book, "9 Lies...". Since I like to know the truth, I figured knowing what the lies are would be helpful to me.

Boy, was I right.

I sat down in the store and read the first chapter. I was completely humiliated and deeply offended by the first chapter: "I just need to know how to do this." I thought, honestly, that it was right on, that it wasn't a lie. Steve and Sam basically tell you, point blank, that it isn't that simple. It's not about the "how". It is about the "want". We as small business owners have to be OWNERS. We have to WANT to make it succeed. That means putting aside any ego or pride and putting our greatest talents forward.

I left the book at the store, to punish it of course, for offending me. As I mulled it over, I knew it was right. I also knew these crazy authors might be able to help me. It was worth a try; what I had been doing up to that point wasn't working.

This book is worth every penny. You will be embarrassed reading it, but do not worry, so were all of us brave enough to read it. I truly believe if we apply these techniques to our businesses, there is no stopping us. But, you have to do everything DIFFERENTLY. Probably everything you've learned? Unlearn it. NOW. I'm already seeing a difference in my business and I just did a few changes. I need to give this 150% and see what happens. You do too. We all deserve to have successful, thriving businesses.

Thanks Steve and Sam.

Annie Bathgate

If you don't read any other book this year, READ THIS BOOK!

Imagine going home at the end of the day with a feeling of contentment that your business is actually working "for" you instead of you working for your business. That dream can come true if you apply the concepts in this easy to read book.

Lee Manns, MA, MBA
Executive Coach

I heard this author on a financial radio talk show (Bob Brinker) and the few things he had to say were interesting, to the point and powerful enough to make me buy the book. Should have quit with the talk show. If this guy is still building a new and successful business with flyers and Magic Marker posters he should read a little Ries & Trout or Seth Goodin (Purple Cow). We ARE in the 21st Century. We have the internet along with carefully focused radio and myriad other ways to reach people and mold thinking. There was nothing in the book that was not merely a stone cold rehash of old, old thinking. I was very disapointed. B. McDonald

I would have probably given this collection of essays 5 stars as the other reviewers did if not for the essay about Doug Peacock. Seeking to heal the psychic wounds of The Vietnam War, Peacock sought relief in the wild. An encounter at close range with a grizzly in which he seemed to come to an "understanding" with the bear brought such a catharsis that he began to actively seek them out. If Peacock was able to do this,good for him! But I am reminded of the gruesome fate of "Grizzly Man" Timothy Treadwell and his girlfriend who tried to be friends with bears. It seems mistaken to advocate this kind of do-it-yourself therapy with ferocious predators as exemplifying a reason for preserving the wild. It also seems to contradict the desired goal of setting aside territory where Nature can manifest itself in its own way without human interference. This episode and references to shamanism give a cultic cast to the book which doesn't seem to me to further the message of preservation. The writing is quite good,charged with an emotional appeal. I thought the final essay was the best.It was a thoughtful presentation of scientific and philosophical reasons why humans need to protect a large portion of the earth from themselves,where Nature can operate on its own terms.

This is a must read! A series of stimulating and well-written essays centering on a common theme: how wildness (once but no longer the essence of wilderness) has been mediated, micromanaged, and abstracted nearly out of existence. Turner's polemic focuses on the abstractions that divorce us from the natural world, which cause us to create pseudo-wild places like Yellowstone National Park and Grand Canyon, places that resemble nothing so much as a theme park.

This book is radical (read: essential) environmentalism at its best and effectively reconnects the modern perspective to the passionate roots of Henry David Thoreau. Anyone concerned with preserving (much less revitalizing) the wild and wilderness, particularly in these dire times, should take Turner's ideas into account.

By Kyle Gardner, author of Medicine Rock Reflections

Jack Turner sheds light on issues most people care too little about, in this most philosophical of his books. This is food for deep thought. Definitely worth reading more than once.

consider this fact about the USA - 13 (now 14)have reviewed this book in this forum - and all have declared that this book, against almost all other books regarding the environment, and specifically, wildness, comes the closest to expressing their own hearts, if not before reading it, then because of reading it - yet we are force fed through the mass media that americans are gluttonous and rapacious - well as it turns out, no - just a handful are- and that handful has all of the money and all of the guns.

the landlady, dear readers, IS strangling our cat.

This book hits the nail on the head regarding what we think we believe and with how we really live and work in this world. Chapter 2, "the Abstract Wild: a Rant" and chapter 4, "Economic Nature" are particularly valuable, but then so is the rest. This is a book that makes the reader face the reality of our world and what we are making of it on no uncertian terms. If you think that we can reconcile the comfort of modern life with the real world you need to read this book. The world we are loosing is very different from the "abstract wild" we believe we are "saving". The book makes the strongest justification and argument for the spiritual reality of the world over the "economic reality" that we seem to think we must compromise with.

The "Abstract Wild" belongs in every hand that hold such writings as Thoreau, Leopold and Abbey important. Much like Thoreau, it holds up a mirror that all of us, including the "mainstream" environmentalists should look on. It reveals an image that is difficult to rationalize away, showing some hard truths that we all must heed if we wish to truely change, both individually and as a culture. The "Wildness" that is the salvation of the world is more than a slogan, a momentary protest or a cause. It's Reality in the true meaning of the word.

The Joy of Freedom is like Atlas Shrugged in that reading both books ignites a passion for liberty in me. Henderson, like Rand, is a zealous advocate of freedom. The difference between the two books and their authors, however, is that Rand tends to be combative whereas Henderson tends to deliver a pleasant message.

Henderson tells of his intellectual journey as a free-market economist and libertarian. Along the way he applies the principles of freedom and free-market economics to the vital issues of the past, present, and future. "This book", he writes, "is about freedom, about how well freedom works and how government, by crushing freedom, messes up our lives."

Henderson didn't take economics until his final year of college. His evaluation of introductory economics: "The course was a profound disappointment." The text and the lectures did not raise questions that were interesting to him about how markets work. The model of "perfect competition" turned him off, as it does many students. Fortunately, Henderson attended lectures by economist Harold Demsetz who did explain how markets work, which rekindled Henderson's interest in economics.

What sort of questions does Henderson find interesting? In 1969 he asked Hubert Humphrey: "Then how do you reconcile your belief in the Thirteenth Amendment [prohibiting slavery] with your belief in the draft?" Henderson devotes an entire chapter to property rights and emphasizes their efficacy throughout. He poses the following scenario: "You walk by a yard and see someone painting a house. Pointing a gun at him is another man who orders the first man to stop painting." Then he asks: "Who is in the right?" Henderson might alter your view of the world. Consider this way of thinking about taxes: "Imagine that a thief takes your money at gunpoint, uses your money to buy a steak, and then brings the steak to your house and gives it to you." His question is: "Would you say that he didn't steal from you?" He even dares to ask: "Should we have taxes at all?" He raises the question of why the standard of living in the U.S. rises despite the shortcomings of government schools. About schools, he also asks: "If you went to a government school, or if your children go to a government school, is `exciting' the first adjective, or even the fifth adjective, you would use to describe the experience?" Concerning the environment, he asks: "How far could we go in the direction of using private property to solve environmental problems?"

A reader of this book can expect to encounter many thought-provoking points as well as serious contributions to policies on social security, health care, education, and the environment.

Most Americans are in the 15 percent tax bracket and pay 3 to 4 cents per dollar in State tax. On top of that American's pay 7.65 percent in social security and medicare taxes. Thus, even the modest-income people are in an overall marginal tax bracket ranging from 26 to 33 percent tax. High income people in states with income taxes are in a moverall marginal tax bracket of 50 percent. High tax rates cause deadweight losses in two ways: 1. loses by spending tax revenue wastefully. "When government spends money on things, there's a strong basis for believing that those things are worth less than the items we would have bought with our money." "Governments have little or no incentive to spend money carefully because it's not their money." 2. Every tax causes people to alter their behavior in some way. These distortions in behavior designed to reduce the amount of taxes they pay. The deadweight loss from a tax is proportional to the square of the tax rate. The main thing we need to do is cut taxes drastically, especially at the federal level. The flat tax will create two taxes, one for income and the other for sales. Proponents of big government oppose tax cuts. "The reason they give is that such tax cuts generate disproportionate higher benefits for high-income people than for low-income people. The top 5 percent made 32.5 of the income. Low and middle income people would gain from tax cuts. Higher-income people would work harder because they could keep more of their earnings and lower marginal taxes would give people an incentive to save. The more capital and high-skilled workers there are for low-skill workers, the more productive and higher paid the workers become. EITC has incentive problems and may encourage pushes for bigger government and EITC incentives exist causing low income people to elect not to earn additional disqualifying dollars. The death tax is unjust. The death tax is unfair because it levy on people wh have already paid tax on what they have accumulated. The capital gains tax is unjust. "The tax on capital gains is another particular unjust tax because is does not take account of the increase in asset prices that is caused by inflation." The capital gain tax does not allow individuals to index their prices so that they are paying capital gains taxes on real capital gains and not on phantom capital gains.

Roughly 80 percent of payroll taxes collected from current workers today are sent out to current retirees The Social Security Administration claims they will be solvent until 2037 meaning "the last of the special federal government bonds that the SSA has bought and kept in the Social Security Trust fund will be sold off to the US Treasury." This sale is between the left and right hands of government. 2024, the cost of benefits will exceed income from payroll taxes. In 1987, Michael Boskin presented data on the rate of return earned by the social security tax and calculated it to be minus 0.79 to 6.34 percent dependant of the peron's age, income level, and martial status. A person born in 1915, the sole wage earner for a married couple earned 6.34 percent. Every other category of income earner earned a lower return percentage. At the same time index portfolio of stocks earned about 7.7 percent adjusted for inflation. 4 percent is a good pessimistic real rate of growth. 4 percent represent a portfolio of stocks for the worst 30 year period for stocks. A person working from the period 1929 to 1994, would have been $120,00 better off with a private savings plan instead of social security. A minimum wage earning for his whole life would have still been $9,000 better off without social security. Social security cost the maximum wage earners $262,000 in lost wealth and cost the average wage earner to lose $160,000. Absent social security people would save for their retirement. In 1991, the median financial assets of households with heads aged 55 to 64 were only $8,300. Social security is one of the main reasons people don't save. Steps to save social security without increased taxes are to 1. increase the retirement age 2. change the benefits formula 3. change the index of benefits. The author proposes, "I would allow anyone who is at least 45 years old and who ahs paid social security taxes for at least 10 years to immediately leave the social security system. A person who left would never be allow back in and would give up all claim to past taxes paid and future benefits." 70 percent of generation X does not believe they will receive social security benefits. Bad proposals include : tax rate increase, government investment in stocks, and affluence tests that reduce claims on benefits.

Heilbroner pointed to the Soviet Union, China, and Eastern Europe as giving "the clearest possible proof that capitalism organizes the material affairs of humankind more satisfactorily than socialism." In the Soviet union, no one person or company could own private property, so there was no incentive to take care of the grain, so much of it rotten each year. Soviet factories were judged by quotas rather than their ability to satisfy customers. The soviet government set prices that were too high causing huge surpluses and the surpluses sometimes ended up in landfills. Likewise, much of the soviet oil production ended up costing, instead of profiting the people, the chaos of economic life under socialism. "Alchian pointed out that a huge amount of human behavior could be understood if you got straight what the property rights were." Property rights give incentives to the individual to earn a profit, produce, and satisfy the customer through generosity-courteous-thoughtful behavior. The price would be determined by what people were willing to pay for the product or service. "When something is allocated to the highest bidder, the bidders, no the auctioneer, determine who gets it." "When government hands things out or underprices them, politically well-connected people inside and outside government will take advantage of this and capture much of the value that would have otherwise been capture by property owners."

Some facts: Things are getting cheaper and better. Poverty is temporary. Americans are getting wealthier. American's live better than any king in the past. "Whatever your criterion of culture, the odds are extremely high that, with capitalism-that is with free markets- you will get more of the kind of culture you want than you will get when government rules the economy with a heavy hand. There is no greedy hand, only social, political, and financial incentives and when incentives are artificial high the system revolts, as in the case of Nixon's oil price fixing and Carters conservational efforts. Capitalism delivers the goods both abundantly and with quality. Artists and actors thrived becauses their works were popular in a freemarket. There is a labour shortage. Freemarkets are creating infinite resources. There are no shortages of resources. Welfare impoverishes individuals. Government operates on principles of force.

This is an enjoyable book. It is part autobiography and part political philosophy and, perhaps best of all, it provides well supported and practical solutions to many of our country's biggest problems -- including the environment, public schools, social security and medicare, health care, etc. I rarely read a book where I feel, as I did with this one, that I would love to meet the author and discuss these issues. A very clear and intelligent writer who doesn't pretend to know all the answers. He clearly has a great deal of experience with these issues but has none of the ego or arrogance that we so often see these days. This is an excellent book.

Henderson is one of the few economists who can cogently communicate the "Joy of Freedom" passionately to an audience new to the magic of markets without getting sidetracked. Too often, when one reads introductory economics texts they cast the science as boring, impassionate, and overly analytical. Most other introductory books I've read begin by prematurely stating that economists must be value neutral and going on to immediately talking about supply, demand, elasticity, and trying to use a graph of supply and demand with an extra line and some shading to convince new, reluctant minds that policies such as price controls and the minimum wage are inefficient. This runs in sharp contrast to the introductory texts of other sciences, such as sociology and psychology, which openly begin with sometimes corny lines about the relevance of their thoughts and feelings to society. Although I believe that the authors in these other sciences often lack a solid background in critical thought and data analysis, they generally are more effective in getting new people to think about their fields.

Henderson is the welcome and notable exception that tactfully extends the "invisible hand" to readers who might hold very biased prejudices against economics and economists to guide them to a whole new world of thought and analysis. Through a collection of personal experiences backed by a reasonable and digestible amount of economics in each chapter, he is effective in his goal of doing what most economists cannot -- explaining the most relevant aspects of economics to the most important audience. Ultimately the effectiveness of the highlighting the implications of public policy for the lives of common people is more influental in changing the world than any article in the American Economic Review. While adding to existing knowledge is vital, attracting new thinkers and altering the biased beliefs of the Median Voter is at least equally as important.

Professor Henderson does not disappoint with this book. During the early 1990s, I had the pleasure of taking a class from Professor Henderson at the Naval Postgraduate School. Professor Henderson was then, and I expect he still is, one of the most popular teachers at the school. That isn't because he's an easy grader or that he has an incredible grasp of economics. It is because he possesses an innate ability to communicate the most difficult of subjects with ease and clarity. He is an engaging advocate for liberty. In fact, economics is not the dismal science when he instructs.

He explains, in a sometimes-personal way, how markets work and many of the issues that we face today with a pointed lucidity. The arguments put forward are not new. In fact, I'd be surprised if many readers have not heard them already. What makes this book different and so enjoyable is how Professor Henderson's optimistic outlook and perspective pervades his explanation of issues so critical to our understanding of the world and our personal freedom. More importantly, Professor Henderson is an advocate for liberty. In a world that is increasingly controlled by government, this is a must read.

I appreciate Jack and Corrine's book because it focuses on how an individual can work to improve a relationship. There's not a whole lot of psychobabble here; it's not all about how you were raised or when you were toilet trained. The authors take a practical look at how to use compassion, trust and good listening skills to cement the bonds of love in marriage.

This book is a follow up from an earlier book in which some of the same HEART principles are used in business. That's important to know, because the main message here is that the principles taught in this book are universal.

The last point for potential readers of this book is that it is told as a story, not a text book. While I usually am turned off by preachy books, this book didn't come across that way. It's as if the authors decided that they would build on a story to help the main messages sink in better. I think it works!

This book is straightforward, accessible and can be read in one sitting. The skills demonstrated through the story of a busy married couple going through a difficult time, are vital to any relationship. I was able to apply them immediately in my life.

I would recommend this book to anyone who wants to nourish their personal relationships-- It's not just for the married!

This book has the power to change relationships. An easy-to-read story shows us when and how to use the 5 secrets. It is a helpful model for our most meaningful relationships--better partner, better parent, better friend. Insightful and practical.

I found this book extremely valuable because it actually provided "tools" that can be used to better communicate in general - not just with your spouse. This book does more than just provide you communication tools. It does a great job of applying them through a simple and understandable story line. As I read the book, I kept thinking that anybody managing others in a workplace would probably find that this book - and the "5 Secrets" within it - could greatly improve their communication with others. Managers should learn these "5 Secrets" and pass the knowledge on!

I'm a life coach, and I read a lot of books on relationships. I just finished reading Rosenblum and Dugas's book. It's great.

I'm a big John Gottman fan. Gottman's Seven Keys to Successful Marriage explains the dynamics of couples better than any other book, and it's based on scientific observation which is also unique. Until now, it has always been my first recommendation to clients or friends with couples issues.

Now, I think Five Secrets will overtake Seven Keys as my first recommendation to couples with challenges. It's more user friendly and therefore usable. When I have a client in the midst of troubles, someone that needs strategies to get to the heart of things right away, I will share the five secrets of marriage from the heart, and suggest that s/he read the book. It sets forth a clearer, immediately implementable approach.

The book definitely wears the title well. A wonderful truth revealing walk in the thoughts and reality of the community and a home in the average life of a strong and motivated against the odds woman.

If you wanna know a real "Woman's Worth", then the journey Stacey McAdoo takes you on in "Baring My Soul" will give you the true meaning of the trials and tribulations not of just a black woman in the south,but as a woman period. Many of you who take this journey with her, may not be able to relate to her experiences, but you can learn from them. Mrs. McAdoo puts herself out there on the line in ways most people wouldn't dream about. It was refreshing to see someone who has nothing to hide and her words may well force you to deal with difficulties of your own. Wonderful job!

I really enjoyed the book. When I need a reality check or some uplifting, I pick up the book and re-read specific chapters. The book "Baring My Soul" is very inspirational. It made me laugh, cry and go hmmmmmmm! I am waiting on "Baring My Soul II" because I feel that there was so much yet to be told and now I would like to know about how Stacey & her family have dealt with the loss of her brother.

In a crowded airport, as I sat impatiently awaiting my delayed flight, I began to read "Baring My Soul". I thought I was just going to skim through a couple of pages and just sorta waste time. I bought the book outta of support and because of a referral, without having a clue as to what it was going to be about. And boy, was I in for a shocker. The people at the airport probably thought I was CRAZY because I was literally talking outloud. I finished the entire book at the airport...and it is the best book I've ever read. I'm going to re-read it so that I can let certain parts soak in and make sure I didn't miss anything! Stacey is one extraordinary lady...and a BADDDDD [meaning good] writer! Good luck and I wish you much success.

I loved this book. I initially sat down to read a couple of chapters, and before I knew it, I was through! I thought the book was intelligently written, yet at the same time, it was written in a "down to earth" understandable language where everyone could relate and comprehend. The whole time I was reading, I just kept shaking my head and thinking to myself, "this sister is deep". At times I found myself talking outloud to the book...lots of the stuff I just couldn't believe! This book stirred up a lot of emotions...I often found myself getting angry, crying and even laughing. This is a heavy book and everyone should buy a copy. (I wish I could convey that my momma, my sister and my daddy - because right now it's rotating through my family!)

It is rare that I am able to continuously read a book without feeling the need to put it down and come back to it. Elizabeth wrote the book in a way that not only captivated my interest, but more importantly provided concrete and useful "how to" information. She did an excellent job of linking business definition and clarity to a company's ability to scale and operate more efficiently. The content is meaningful and relevant - key elements that are largely missing from so many business books. I think the book is amazing and I look forward to giving it as a gift to my clients and colleagues!

Most of the time the word "Chic" refers to the appearance of a person or thing. I have always thought of Chic as something superficial. Well "Chic Entrepreneur" goes against the norm. This book provides information on more than the appearance of a business and the advice in it is not superficial, but very substantial.

As a consultant to and trainer of woman owned businesses I often see women think small, underestimate the effort it takes to run a business and fail to identify their true customers/clients. If they read "Chic Entrepreneur" and keep it on their desk they will avoid making these mistakes. One of the biggest mistakes I see women business owners make is that they do not collaborate; they miss a lot of opportunities because they do not attempt, or often even consider, partnering, teaming, and subcontracting. I applaud the authors for realistically addressing some of this in Chapter 8 "Arm's Length or In Bed Together: Strategically Aligning Yourself".

Any entrepreneur can benefit from this book. It's a book that you will want to keep around so you can re-read Chapters as they apply to your phase or situation. I know I will be suggesting it as a companion book to the purchasers of my book "Capitalizing On Being Woman Owned".

This book is great in a general way for all entrepreneurs. Hopefully it will provide the information and stimulus that will cause existing and would-be entrepreneurs to do the in depth research specific to their business that will help them be successful in a Super Chic way.

This is a great book! Good tips and ideas--I have had my own business for 10 years and still have learned a great deal. Would highly recommend--easy reading!

Elizabeth Gordon and Leanna Adams really lay it all out on the table. Putting your business in higher heels is an efficient business strategy for any woman who wants to be a wildly successful business owner and strong woman. I think Ms. Gordon's book, website and blog is of ongoing relevance to all women who want to be strong and independent.

Nobody knows how to write a book about women entrepreneurs like Elizabeth W. Gordon. The Chic Entrepreneur: Put Your Business in Higher Heels tells the truth, the whole truth, and nothing but the truth.

Gordon impresses with this down-to-earth (and very chic) how-to guide for women entrepreneurs. From knowing your value to figuring out what customers really want and measuring your results, The Chic Entrepreneur is packed with enough vital information to help entrepreneurs run their business while avoiding costly mistakes.

Most importantly, The Chic Entrepreneur is a fun and humorous read. Know that you are not picking up another textbook because Gordon provides us with humorous accounts of life in the business world. This is great book to add to your entrepreneur reference library.

I wrote my review a second time because I thought I'd done something wrong and you weren't going to post it. Please delete the review dated October 23 and leave the later version. Thank you.

Gardener's Soul is my first read in the Chicken Soup series. Had I an inkling that the series could evoke that cozy-fuzzy feeling, like a purring kitten warming your lap, I would have been reading them all.

Paula Silici's Nona's Garden stands as a fine example. I could smell the beef, garlic and tomatoes simmering in the kitchens of my childhood as I read of the life's lessions learned from her grandmother. I have more hope for the future after reading Beth Pollack's Planting Day,especially considering that such words of wisdom came from a 16-year-old. Good job,young lady! And A Bedside Story by Pat Stone reassured me that I'm not the only gardener who talks to plants.

No wonder the publisher has the name Health Communications. When the mind is calm, the body is better able to heal. This book is a fabulous choice for anyone feeling blue or for just anyone!

A truly good book evokes cozy images and sensations from the past. And this is a very good book, one that teaches us to stop and consider how wisely we spend on this earth.

Among my personal favorites was Nona's Garden by Paul Silici. I could almost smell the delectably heavy garlic, beef and tomatoes slowly steaming in my grandmother's kitchen, and felt a tug on my heartstrings when she shared the story of her grandmother's lessions in life. Planting Day filled me with hope for the younger generation when I saw that sixteen-year-old Beth Pollack had written such an insightful essay. It was good to learn in Pat Stone's A Bedside Story that I'm not the only person who talks to their plants.

There's something for everyone in CS for the Gardener's Soul.

I am a great fan of the Chicken Soup Books. They are a wonderful way for me to start my morning. Being an avid gardener, this one was truely special. Although many of the stories left me teary-eyed, the messages relayed were always positive and uplifting. -- Highly Recommend

This heartwarming, soul-satisfying collection of stories is a beautiful testimony to the special knowledge held dearly by every gardener, regardless of if they are first-timers or veterans. Even the smallest gardens have the ability to uplift our lives with the magical, unique understanding that they are living reminders of the potential beauty of the world.

Sharon Galligar Chance, Times Record News, Wichita Falls, Tx.