Enterprise Books

Compiles good examples of how several companies have changed their ways of doing business so as to survive and lead in an environment where the customers, shareholders and authorities have ever growing awareness of environmental issues.

Esty and Winston seem to be a perfect duo to write this book. Together they have a very strong and complementing background, ranging from experiences in academics and government to green and strategy consulting. The result is a book that has the right balance of theory and practice. While many books on green business only focus on the bright side, Esty & Winston are more realistic. They admit that not every business policy leads to win-win situations and describe the main fallacies, therewith making their book more "complete". The book is very easy to grasp through clear structures, concise business maps and numerous examples of S&P 100 firms. Furthermore, the latter ensures that you'll remind the book's message every time you'll order a cup of coffee at Starbucks or a meal at McDonald's.

The first 70% of the book is most interesting. After that, Esty and Winston start repeating concepts as well as business cases. Although the discussed cases are strong and helpful, Esty and Winston refer to the same companies over and over again, while forgetting about many other so called "WaveRiders". I'm wondering what the book would have been like if they had picked another set of front running firms to shed light on. They could probably fill a complete second book with it, so who knows..

I have revisited this book a number of times since I read it last year. It is a good resouce in understanding the benefits and dangers of going green.

Excellent breakdown of the drivers for companies to go green. Also excellent analyses of strategies used by the corporate world to achieve their goals with green programs. Many examples of what worked and what didn't work.
Great reading!

I must admit, I am the least "Green" person I know. However, after taking a position in a company where I had to champion sustainability efforts within the organization, I quickly asked around for the best books on the subject. This book was named repeatedly, so I bought it and read it in anticipation of my new position.

This book taught me to look at "green" and sustainability in a whole new light, and allowed me to offer intense business cases to my employer, rather than focusing on the fluffy "green" language that you hear from most environmentalists etc. It legitimately allowed me to justify certain sustainability initiatives with pure numbers, and solid arguments.

This is a must-read for corporate managers, not only because sustainability is here to stay, but because it will help you know what to look for in order to be the person that winds up saving your company millions of dollars with one simple idea.

Good Luck!

The Innovation SuperHighway is one of the fundamental pieces of work dealing with how to create sustainable collaborative advantage through the development AND implementation of knowledge strategies. The book defines the innovation frontier as our future assets and includes superb examples of innovation infrastructures being created in companies and countries - giving an understanding of how the attention should be on the people and not the technology per se. This since been documented in her subsequent research around knowledge innovation zones, the UNESCO reports and IBM CEO innovation surveys. In wise foresight there is also a chapter is dedicated to youth and how they are being mobilized with their vision. Finally, the vision in the concluding section documents the era of collaborative advantage - another evolving (and now accepted) principle of the Knowledge Economy. It is critical to note however that this book is NOT about knowledge management - it moves beyond these principles and provides a blueprint for discovering and leveraging intellectual capital, versus "managing" what is evident. In this manner the book enables the reader to sense not only why innovation is the utlimate manifestation of harnessing intangibles, but also how to create the dynamic conditions for profiting from an economy where sustainable succes is only possible if organizations and people innovate knowledge --existing and new-- more effectively to enhance economic growth and collaborative advantage. As we move from economic scarcity models based on land, labor, and capital to models of abundance based on an inexhaustible resource - knowledge, old rules do not apply; and the new rules are being innovated. This book provides the best starting point for executives and managers at all levels to begin this journey, and to set the stage for moving into a new innovation frontier - one based upon intangible value and intellectual wealth, for the success of their organizations, their enterprises and society.

Anyone who has read CIO Insight http://www.cioinsight.com/article2/0,1397,1777087,00.asp
And who wants to understand the how of living in a globalized economy:
The World Is Flat: A Brief History of the Twenty-first Century by Thomas L. Friedman and Oliver Wyman (available here too) , would want to read Amidon's's two books The Ken Awakening as well as this one, .

The book, The Innovation Superhighway, is not about the how why of globalization as much as it is about the forces of globalization (ease of transferring and exchanging knowledge and how as Friedman says "What I am trying to do is say that something important really is happening. The value-creation model is moving away from a vertical silo model to an increasingly collaborative horizontal model, from command and control to collaborate and connect, and that's going to change everything."
This is not recreational read. It is a book to be studied. And the concepts put to use.

First off, when looking for books on innovation, one must know what type of information they are looking for and what information they are going to find in the book that they are going to read. The Innovation Superhighway is a book that starts out presenting the start of a framework using the internet as a means of transmitting information. Early on in the book it is stated that internet and all it's services and facilities are really about innovation, not information. While many innovative activities are occurred because of the information that is made more readily and by the "free wheeling" of early internet companies, the internet is truly about the transfer of knowledge. When much of the book deals with sharing of innovations across some infrastructure sounds wonderful, I have seem little of it in the corporate world, where it may be true in the academic world. In fact I have seen the opposite in the corporate world, where innovation is coveted and hoarded.

In the end, this book will do a couple of good things for you. It provides an excellent look into the ideas of Intellectual Capital, which still has a certain amount of nebulousness about it (although I was looking for something a little deeper here). The book also presents some excellent views into Knowledge and what it can mean to an individual, a company, and even a country. There is a lot of good information in those chapters.

This however only gets us to page 127 out of 349. At this point, the book goes into the story of ENTOVATION which I was unable to find much that I could use in many of my roles of using technology to facilitate communication and parts within a corporation's innovation processes. It becomes the story of how individuals from many roles got together to explore knowledge exchange and sharing for the purpose of innovation. Many of the cases that are put forth rely on companies and individuals seeing the benefit of sharing information and also that all information being shared is of equal value. I have been part of such attempts at sharing only to have them break down due to information having different value to different parties and therefore demanding different returns. The whole knowledge market, although referenced earlier in the book, seems largely ignored. The primary aspects near the end of the book rely on a more idealistic world, where personal gain (thinking selfishly here) is largely ignored and the greater good of society and countries are funded to aid innovation. I have seen little evidence of any working towards that or any chance of these goals coming to fruition. Painting of Exemplar Ken Practitioners through ~40 pages had little value to me in my quest for knowledge and innovation processes.

So, there is value to the book. I felt that the first portion of the book was the most valuable and would love to see more around the strong formations of knowledge management, but I was disappointed that after such a strong start, the end left me wanting for the creating of innovative processes out of technology.

Debra Amidon has thrown the lawn party and everyone's invited!
Before WWW, I used to think how unfortunate it was that the global reach of information and entertainment was primarily a one-way communication. Then the Internet came along and the great dialogue begin. Now, Debra Amidon is helping to create a new agenda and a principal part of that agenda is to how to take the dialogue to the next level, especially in terms of process.

One could see this book from a variety of perspectives such as innovation or knowledge management, but, in essence, it's an incredible coalescing of new human ability to collaborate and create. Debra Amidon not only provides the vision and direction, she also provides a viable example with a vibrant international network of amazing human beings.

As you read the book, you can see that Debra Amidon is actually helping to "pave" the innovation superhighway that she writes about. From a nationalistic point of view, hopefully we in the U.S. are effectively developing our stretches of this highway system. Hopefully, corporate America and the U.S. Federal government will get clearer about this picture. Also, we need to figure out how we can get her to spend more of her time traveling U.S. sections of the "innovation superhighway".

This book wrestles with measuring the intangibles. The metrics of a knowledge driven economy.
This book was first available in 2003. In the March 4th 2006 issue of The Economist there appeared an article: Getting a Grip on Prosperity - what if intangible investment is measured properly?. The concepts in this book are now entering the mainstream.

For someone who wants to understand the forces that will drive our economies and most likely their careers for the next few decades...this book is a useful introduction...particularly chapter 11.2 and Part 5.

This was an interesting, well-written book; it's obvious that Mr. Crivellone and his family love Bavaria/Oberammergau, and it was fun to read about their adventures there. The book is also a helpful guide for anyone planning a trip to this region of Germany.

A great book that has prompted me to make Oberammergau a must stop on my next visit to Europe.

I loved reading this book so much that I didn't want to put it down! It was very exciting to learn about this family's experiences in this quaint German village. I really felt as though I was in Oberammergau with them because the experiences and descriptions of this charming town are so real and so honest. Oberammergau is definitely on my list of places to visit the next time I travel to Europe!

We were about to take our first foreign trip to Germany with our young children. We knew we wanted and needed a "home base" but had no idea where! Then we read this --- we ended up booking two weeks in an Apartment in Oberammergau from someone Don mentioned in the book. We found that reading this before we went gave us a different perspective on living, even temporarily, in a foreign country --- from the "Barvarian Pudding" produced by the town's cows to the friendly people of Oberammergau, this book helped make our vacation into an unforgettable adventure. It really helped to make us feel like Oberammergau was our home. We can't wait to return. Thank you for helping us discover this special place!

A wonderful sharing of life in the Village of Oberammergau!

This is very much like a walk through a family's "secret garden", where their experiences and relationships have been grown and nurtured ...

By the last page, I feel that I had grown too!

As though I, also, had traveled the distance of time and places with the Crivellone family ... learning more about the many that have succeeded in keeping their rich history & culture vibrant and alive for all that live in or visit the Village of Oberammergau.

Thank You! ... for sharing a bit of your lives! In doing so, I have learned much, especially about those that shared their lives with you and your family!

Even if this book was selling for retail, I'd still suggest heading out and buying a copy as soon as possible. It's THE book that can lead a potential entrepreneur from a vague feeling of "I need to start a business" to actually overseeing a successful venture. There are no theoretical Harvard Business School theories here. These techniques work, and are explained in a way that anyone with an average intelligence can understand. Further, it encourages excitement, and stimulates motivation so that dreamers can bring their ideas to light.

I can't recommend this book enough. I'd give it seven stars if I could.

I stumbled across this book shortly after starting my 3rd company (1991). This baby is chock-full of truly interesting, readable prose.
Invaluable references.
"Real Life" examples of entrepreneur's in the trenches.
VC's at the bargaining table.

Lessons such as "The Okie Mechanic", "Establish Your Mini-Incomes", "The 40-Inch Hardboiled Egg" and others are as applicable today as they were back in '77. Replace "manufacturing plant" with "web development team" and you'll never know the difference.

Richard White and his band of 17+ consultants, VC's and company founders (primarily Silicon Valley but the stories are from all over the map) made this book happen. How Chilton got hold of it, and why they have not wrapped a complete business program around it is beyond me.

At times, you cannot find this book anywhere on the used market. Ocassionally booksellers show a few dozen copies. Either way, get yourself a copy, and pick up 3 for your closest friends, business partners and your kids.

You won't regret it.

I've used this as a sound guide in consulting to hundreds of clients. it never ceases to bring forth some associative wisdom and true-stories from the client... and leads the way in solving many an issue.

Oh, and for those who have loaned it out never to see it again?

Good. Get yourself another copy to give away.
I believe I'm on number 34 or 35.

Mark Alan Effinger
RichContent.com

P.S. Another winner is Mark Paul's "How To Attract More Customers in Good TImes and Bad". Highly recommended for getting clarity in your customer acquisition process and pricing models.

31 years later and on my second copy, this is STILL the one I keep coming back to when it's time to start up something very special. Written by someone who's been there - done that and is willing to tell all. Unlike most business books that claim so much yet deliver so little, this one comes through in spades. Want to fire up a new company --- the right way --- the first time --- and do it with others you can motivate all along the way? If so, then look no further. Definately aging well.

The Entrepreneur's Manual came highly recommended, so I tracked down a copy. I'm glad I did -- it's very good. Don't judge this book by its cover. Or by the old-fashioned printing fonts and style. This book's contents hold up very well for their age. In fact, I have nothing as good on my shelf even today.

Much like Dale Carnegie's books, Richard White's book stands the test of time. Anyone starting up a new company will have plenty of advice. But good advice? That is rare. You will find good advice here. Better, on the topics it covers, than you will find anywhere else.

One of the best, if not THE Best, Business Start-Up book...

Rich White died some years back, he was working on the updated version of EM. The complete revision was nearing completion when he took sick. To the best of my knowledge the revision was never submitted to Chilton.

Rich was a close and dear friend, we sent many a hour *brainstorming* and sometimes *barnstorming* new ideas....

I spoke to him 3 days before he died.

He was exactly as he sounds in his book...

His friends do indeed miss him...

04-23-2007

As someone in the business of helping others and teaching how to survive life and business, after reading the book I realize maybe I do not follow directions as well as I should. I consider this an instruction book for other consultants and coaches to help balance their life and business. This book was packed with excellent information and was a "one plane trip read". Those that travel know what I mean.
Highly recommended read for anyone that has the energy, passion and commitment to reach their own level of success. Also a must for storing on your desk for easy reference..

Dr. Joel Freeman has granted unprecedented access to some of the best kept entrepreneurial secrets. His candor, honesty and humility are woven into the fabric of each page. Dr. Freeman's genuine love for people shines through, as he opens his own archive of personal experiences to assist those that are brave enough to start their own enterprise. I encourage every budding business owner to utilize this book as an instrument of change for business and for life.

Damon Denson
Former Professional Athlete
DamonDenson.com

Wow!! What a tremendous resource. An entrepreneur's bible: the greatest investment you could make in yourself.

Roy E. Chitwood, CSP, CSE
President
Max Sacks International
[...]

I am a professional life and business coach for young adults in life transitions. I also operate the Young Adult Crisis Hotline for young adults transitioning in various stages of life. I have used this book to coach young adults through the mountain passes of life's difficult transitions. I also have been using this book in various ways to teach practical entrepreneurship to individuals who want to start their own businesses or who are self-employed as a professional life Coach. It is practical and has easy to follow steps that empower people to know how to work not only hard but smart.

Personally, this book has radically revolutionized the non-profit I founded and operate daily. I took the book apart section by section. Practically applied numerous chapters to the non-profit's marketing and promotional department. We have grown in one year from a local crisis hotline to a national crisis hotline for young adult in difficult life transitions who have life controlling problems. Before using If Nobody Loves You Create the Demand we averaged only six calls a month, now we have sometimes a thousand calls a month nationally, write daily articles on our blog, and still applying learned principles from this book. We operate our non-profit on a shoestring budget and the steps that this book suggested we applied vigorously in promoting our purpose. It was and continues to be a of jolt great wisdom for our organization and the clients that we recommend weekly to read the book for personal growth and development. We are looking forward to the upcoming workbook that will be released soon.

Thank you for contributing to the many young adults who comment "If Nobody Loves You Create the Demand: is amazing road map of entrepreneurship."

[...]

Thanks,
Teddy Awad
Certified Mental Health Professional
Young Adult Crisis Hotline
[...]

This is not just another mediocre motivational book with grandiose theories, but this is one of the most practical books I have ever read for entrepreneurs. Although I have been in business for years, this book is still very helpful to me. Many of the ideas in this book can be put to use immediately, and I have already started applying some of the things I have read. From a business and marketing standpoint, this book is a great tool for the new entrepreneur or for the more experienced person in business. In the book, Joel Freeman is very generous in sharing many of the practical secrets to success he has learned over the years, so the reader gets a wealth of knowledge.

Robin Edgar's book is a comforting, charming memorial to the loving relationship she had with her mother. It could have been just that and still be an enjoyable read; however, Edgar takes the reader further by suggesting rituals to call up special times with a lost loved one and exercises to help one write family stories.

In My Mother's Kitchen can be read in a single sitting, yet it is worth returning and savoring the memories which Edgar's reminiscences trigger. She writes of her mother's disapproval of the young Edgar's experimenting with makeup. I immediately recalled my own father telling me, "Wipe that lipstick off your face. You could paint the side of a barn." I imagine many women have a similar memory which is a great story to pass on to our daughters and granddaughters. Or don't they wear makeup anymore?

Edgar writes of her mother's illness when Edgar is fifteen, and of her mother's struggle for the next ten years. However, this is not a sad story. Instead, it is a celebration and a savoring. Each vignette is charming within the four chapters: Where to Begin: Follow Your Senses, Keep the Memories Alive: Laughter Is Good Medicine, Look for the Lesson: Hindsight is 20/20, and Treasure the Touchstones: Make Rituals from Memories. I felt that the author was talking to me.

The book has been used by families in Hospice and grief counseling situations. Joy Johnson, founder of The Centering Corporation, a bereavement resource center, in her foreword calls In My Mother's Kitchen one of her favorite tools.

This is a gentle book for pleasure now, and for healing when we need it.

Reviewed by Judith Helburn
For Story Circle Book Reviews
www.storycirclebookreviews.org
reviewing books by, for, and about women

I'm quite impressed with the author's memories of her mother and how she uses that as a base to help others get in touch with their own loss. Writing down family stories is so valuable to the one recalling the memories and to others in the family who read them. Remembering food, our mother's activities in the kitchen, what we shared together there... these are all powerful memories.
The author gives the reader the tools to get in touch with your loss and grief and to heal through your memories and writing. Through memories the person is still a part of our life.
The sections are titled:
Where to Begin: Follow Your Senses
Keep the Memories Alive: Laughter Is Good Medicine
Look for the Lesson: Hindsight is 20/20
Treasure the Touchstones: Make Rituals from Memories

Does the smell of baking bread take you back to a familiar kitchen? Does the first snowfall of the season remind you of holidays past? Robin Edgar shows us how to use these memories to reconnect with our past as a way to heal our present and preserve precious family traditions. In My Mother's Kitchen is a rich medley of Robin's own recollections of life with her mother. Each section of the book is followed by a set of practical exercises aimed at assisting the reader with the delicate mining of memories and the careful excavation of the attached emotions. "Your memory is like a muscle", the author tells us, "the more you use it the stronger it becomes." And like any good coach she leads us through the calisthenics that will get our memory muscle back into top form. If your goal is to preserve family history, work your way through bereavement, or recognize the value of the people, places and things that have shaped your life, this workshop in book form is a great place to start.

Robin Adelman's storytelling flare is what lures us into this very helpful guide to remembering. In a pragmatic (workbook format), yet sensitive way she turns us inward to the stories that bring lost loved ones back into our consciousness and back into our hearts. In My Mother's Kitchen teaches us to tell our stories, painful or peaceful, happy or sad. Because telling our stories bears our souls, we become transformed in the process. Robin took me to places that I had forgotten to go. Read this book and become nourished In My Mother's Kitchen.

Better than grief counselling, or assistance with medication, In My Mother's Kitchen is a must for every bookshelf.
Healing by reminiscence created by the author, is a unique method of dealing and overcoming grief, and loss.
I was priveledged to have had a personal encounter with Robin and her book, at the time of my Mother's stroke.
In My Mother's Kitchen has helped comfort and humour me through this difficult period, and I regularly reach for the book in times of need.Thank you Robin.

If I could get someone to write down everything I don't know about LotusScript and Java, it would fill a book. Well, this is that book.

Hatter and Banks aren't wordy and target this book strictly at the experienced developer looking for a reference work. That makes this incredibly useful. These days I carry this book (thankfully light despite being 700 pages) between sites all the time. The lovely posters from Lotus might list all the properties and methods, but these guys provide the details underneath it.

The remarks on each class are pertinent, yet brief (as for NotesRichTextItem, "you must call the save method of the parent Notes document to save the data to disk") They include examples not only for classes, but also occasionally for methods and properties.

Interestingly, a quick check of the index for 'Index, databases' found only a reference to the updateFTIndex method for Java Database class and not to the LotusScript NotesDatabase class, while 'Registering Users' listed the LotusScript page and not the Java one. Perhaps the editors need to work on that. Fortunately, they provide a lot of cross-references on the pages, giving you page numbers for the classes mentioned in the text, reducing the need to refer to the table of contents or the index.

The print's small, but they use fonts, abbreviations and familiar symbols to get the message across clearly.

On balance, it's well worth the (money) I paid Amazon for it - it probably saved me an hour today and none of our hours come cheap, do they?

I bought this book originally expecting a full reference to Lotus and at first was a little dissappointed that it only covered LotusScript and Java. After reading it, now it is the only reference I use for LotusScript. I too have several other books, but none give the information and detaill in an easy to read format like this book. Anything you want to know about Classes, Methods, Properties, Events, and new R5 LotusScript features are covered in this book in detail with good examples. I also like how each class has it's own contents page giving page numbers for all of the assosiated Properties, Methods, and Events for QUICK reference.

This book has minimized my LotusScript related headaches! It is a one-stop resource for methods and properties for the predefined LotusScript Classes. It is hard to believe, but ()it takes me less time to write scripts, which gives me more time to enjoy the finer things in life. I would highly recommend this book to anyone, beginner or advanced.

The authors did a great job providing examples of how the properties and methods are used. I haven't written any Java yet, but when I do this book will be right by my side!

If you are new to LotusScript do not buy this book. This is a reference book for LotusScript and Java classes and a very good one at that. The developer help files can be confusing at times and it always helps to have a reference book near you.

If you are an intermediate or experienced Notes developer this is a terrific book, I have it by my desk all the time.

If you want a book to teach you LotusScript but Practical LotusScript it's great!

Exactly what I've been looking for: A no nonsense reference manual for the LotusScript and Java class libraries. Probably the most useful book a professional Notes/Domino developer can have.

This a well written general overview of financial reports. If you have take much finance, this book won't be anything new. Great for people just starting out.

The book is fast and easy to read. The light bulbs kept going off as I read about what it is that I need to do to get my business back on track. If your a small business owner, this is an invaluable tool you must read and know.

At last a book that goes direct to the bottom line (that is a pun) to explain how to really see what is going behind the scenes (financially speaking) of any company without showing up at the CFO door.
I used to know all this stuff about financial ratios and key terms and still was asking to myself, So What? What am I supposed to do with all these little fellows (the ratios).
This book tells without all the mumbojumbo of other publications what to look at and how to take action to put back in track a company.

Great condensed book covering the basics of finance and accounting principles. Very easy to read and won't put you to sleep.

This is an amazing little book. It teaches you the most important financial aspects that you need to know to run your business. I've always dream of starting my own business, and one of the things that was holding me back, was not knowing enough about business finance. I tell you, now I'm very confident and excited. If you own a business or starting one, Please, Please, Please do yourself a favor and read this book.

This book is clear, concise, interesting (almost like an unputdownable novel by Sidney Sheldon). I'm not joking. You can read it in one or two days, do the transcenders, print out your transcender results. Before the exam review the transcenders and walk out with a 900 like me. I must mention i have six months admin and six months support experience. Just to let you know the experience level. Good luck to all.

This book is clear, concise, interesting (almost like an unputdownable novel by Sidney Sheldon). I'm not joking. You can read it in one or two days, do the transcenders, print out your transcender results. Before the exam review the transcenders and walk out with a 900 like me. I must mention i have six months admin and six months support experience. Just to let you know the experience level. Good luck to all.

Exam 70-073 is now the 1 exam most people take in order to become MCP and this book will make a big difference in the attempt. This book covers each exam objective and gives the detailed information you need in order to pass the exam on the first try.

The book of over 600 pages gives you exam tips, study tips, hands-on exercise, case studies summaries and review questions, exam questions and practice tests all to help you obtain your certification ....................

The book sis loaded with diagrams, pictures, tables and figures to make the learning process easier. The author takes out the mystery behind the NT Workstation and uncomplicates the technical jargon thus enabling to retain more information, and remember information is the key to passing the exam.

The book includes Top Score Software exam simulation; this allows you to try the exam before you go live. Overall the book is one for the technical library even after passing the exam.

As good as it gets - do not look farther....

I have looked at few of the books on this subject - this one is make you understand the subject in plain English - you do not feel stupid reading it.

Combine with a good exam test questionary - and you will make it...

I have right know - 5 books on this subject and I just passed the test on the first try with a 866 when only a 700 is required. I believe this book is what put me over the top and gave me some error room to boot! It is very easy to read and reminded me a lot of a textbook but thats a good thing, those "other" books try to make things much harder than they have to be. This book lays it out in a GREAT format. I found no errors unlike many other books and I recommend this with 5 star! - something I rarely ever give out. Good job to the author, keep it up! Highly recommend!

Marilyn's book is not just for Brazen Hussies, though it helps if you are one! GREAT marketing book for anyone in business. I would highly recommend it. She gives examples and real life situations to help you with your marketing. I would highly recommend this book.
Michelle Dunn

Don't be deterred by the title and subtitle, nor by the sometimes overheated diction. (Initially, I was.) This book provides an abundance of practical strategies, tactics, and suggestions which can be of invaluable assistance to males as well as to females, to corporate marketing executives as well as to entrepreneurs. Without apologies, Ross has an in-your-face style. She wastes neither her time nor her reader's in getting to the point, nailing it, and then moving on to another point.

She organizes the material within six Parts:

I. Empowering Marketing Maneuvers

II. Illuminating Publicity Techniques for Femme Fatales and Grande Dames

Note: As I previously suggested, ignore the overheated diction.

III. "Out of the Box" Thinking -- Nontraditional Marketing

IV. Mission Possible -- Unstoppable Direct Marketing

V. Maximize Your Strengths -- More Gutsy Strategies for Wonder Women

NOTE: See previous "Note."

VI. Sources & Resources Packed With More Power Than a Protein Bar

She also includes a "Recommended Reading" section. Because other excellent books have been published since 2000, I presume to suggest several at the conclusion of this review.

Ross obviously favors a tone and diction in her writing which could perhaps (just perhaps) distract some readers from the fundamentally sound material she provides. She may seem playful at time but she is nonetheless quite serious about the importance of combining prudent speed with relentless determination to achieve what Jim Collins calls a BEHAG: a Big Hairy Audacious Goal. Only in recent years have women somehow overcome formidable barriers to achieve success in the business world, most of which were installed and then sustained by men. Today, at least 80% (and probably more) of the growth our nation's GNP has been achieved by companies with 20 or fewer employees and a substantial majority of those companies are owned by women.

This book will be of substantial benefit to those women but also to other women who need both encouragement and guidance, either to join the ranks of company owners or to expedite the progress of their careers within other organizations. I am also convinced that this book will be of substantial benefit to other entrepreneurs, male or female, who also need such encouragement and guidance. I urge those who share my high regard for this book to check out the Customer Reviews of the works identified by Ross in the "Recommended Reading" section.

Here are other works which should also be seriously considered: Beemer's Predatory Marketing, Catalyst's Advancing Women in Business, Jennings and Haughton's It's Not the Big That Eat the Small...It Is the Fast That Eat the Slow, Glaser and Smalley's Swim with the Dolphins, Kawasaki's Selling the Dream, Landrum's Profiles of Female Genius, Morgan's Eating the Big Fish, Breaking the Glass Ceiling co-edited by Morrison, White, and Van Elsor, Swiss's Women Breaking Through, Taylor and Archer's Up Against the Wal-Marts, and Wymard's Conversations with Uncommon Women. Amazon.com features Customer Reviews of these works also.

Great book. I never write reviews, but it was so good I was compelled to write this. Great ideas, not too advanced, not too simplistic.

This book is a gold mine of useful strategies and resources. While it ia targeted at women, as a man I find it packed with ways to market more effectively. I find the web resources cited very useful. I recommend this book to all marketers who want to penetrate their markets more deeply and more profitably.

Absolutely necessary book for anyone who wants to market and promote their product. This book was soooo helpful to me that I recommend it to everyone I come across who is wishing to find fabulous websites, helpful hints and tips to save time and money, and absolutely necessary ideas for marketing. There just isn't another book as complete, except maybe Marilyn's other title, "The Complete Guide to Book Publishing"