Enterprise Books

I bought this book at full price when I saw it (not through Amazon - though I wished I'd waited) because I needed a book that would explain the ins and outs of wireless data in an enterprise. This is an excellent guide to thinking through the processes needed to establish a new wireless network. Although I would not recommend it as a sole resource, it does provide the person considering wireless a series of case studies, questions, and definitions that are quite useful. I found out about this book in an add in back of my new Newton's Telecomm Dictionary, which is a MUST for all telecomm folks.

Going Wi-Fi: A Practical Guide To Planning And Building An 802.11 Network is a straightforward manual by information technology and Internet/Intranet expert Janice Reynolds for installing a "Wi-Fi" wireless network, whether within an existing corporate network or starting from scratch. An overview of "Wi-Fi" history; an introduction to its technology; and a "walk through" of the individual steps to get started, Going Wi-FI also addresses such critically important concerns as security issues, antenna positioning, troubleshooting, and more. Packed from cover to cover with a richly detailed and "user friendly" text, Going Wi-Fi is an indispensable how-to resource for understanding and implementing Wi-Fi technology at home, in the workplace, or at school.

This large book (with small type) covers everything about WiFi, from the theory behind the underlying technology to the way it can be used in both private wireless networks and public "hot spots." It is probably the widest-ranging book on the subject.

Imagine a world where you can communicate with anyone, anywhere, and at any time without interruption. This is the world of wireless fidelity (Wi-Fi) that is coming of age. Author Janice Reynolds has done an outstanding job of presenting this wonderful technology at our doorstep.

Reynolds begins by defining what Wi-Fi really is. She then goes on to explain the benefits of Wi-Fi with regards to its freedom and mobility. According to Reynolds, "Wi-Fi use is experiencing an explosive growth." She maintains that the "successful, long-term development of the Wi-Fi industry is contingent upon the availability of spectrum for its expansion." Next, the author covers signal modulation, whereby data is superimposed on or encoded onto a carrier signal wave by means of a process, which is referred to as modulation. Then, she explains why and how all of this is happening; and, how important it is to understand a bit about Wi-Fi's technology, its standards, history, and even its future. Next, the author explains why wireless LAN's foundation is built upon wired technology. Then, Reynolds examines why WLAN deployments are growing by leaps and bounds. Next, she looks at wirelessly bridging, through the use of Wi-Fi technology to provide a perfect way to connect two buildings. Then, the author gives you a valuable insight and practical knowledge of the different aspects of wireless networking technology, some general issues that each Wi-Fi flavor presents, and awareness of specific problems that may arise during implementation of the various Wi-Fi technologies. Next, Reynolds looks at how the WISP industry encompasses all businesses (for-profit and non-profit) that operate under new, although varied, business models with a common theme: providing publicly available Internet access via Wi-Fi technology. Then, she will help you determine what is best for your wireless networking environment. Next, the author provides a quick tutorial on antennae in a WLAN environment. Finally, Reynolds looks at Wi-Fi's open future.

With the preceding in mind, the author does an excellent job of making Wi-Fi an outstanding candidate for building out mainstream data networks not only in the developed world, but also in emerging markets, such as Africa, India, and China, where cost is a very important factor. Finally, with a Wi-Fi-enabled wireless infrastructure serving as the cornerstone, it is now possible for many areas of the world to leapfrog over more developed nations into a high-speed environment.

I'm a technology consultant for a Wi-Fi company, so I'm interested in books that go beyond how to set up a nice network in your home or connect to the hotspot at your local café.

I've researched quite a few books and while many offer insights into Wi-Fi, this is finally a book that offers the depth and coverage that I need.

The book covers the entire spectrum of information (pardon the pun) from the history of Wi-Fi down to the gritty details of just what a radio signal looks like, how antennae function, the nuts and bolts of the various standards, and what it really takes to roll out a secured hotspot for the home, the local café, or the business enterprise.

I especially enjoyed the insights into the entrepreneurial aspects of Wi-Fi. The book covers various business models, how the market was segmented at the time of writing, and who the players were.

The only drawback is that as a hot technology, the landscape is changing quickly. I did find that the book was dated in several areas just because it is already a few years old, and the market is changing quickly.

I do consider this a must-have on the shelf of anyone who either works with Wi-Fi or is managing projects that involve Wi-Fi, and especially those companies tapping into delivery of Wi-Fi solutions as a business model.

If you use any Google Applications this is the book for you. I liked it so much that I had to get another one and give it away as a gift. While Google applications are always changing this book gives you 90 % of what you need and it even covers information that I didn't know. It's well worth the price and is the only book out there that tells it all. for example, I didn't realize that if you register a domain name with google that you can switch it over to GoDaddy.com since that's who actually registers the domain name for them. It tells you that and how to transfer evertything properly. No more printing out of help text to find out how to do things.

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This Google apps book has more of a user focus and a bit more hand-holding than other Google app books I have taken a look at lately. (Google Apps Hacks)

The 13 chapters are divided into 4 parts:
1) Setting up with Google and using the word processing, spreadsheet and presentation creation software.

2) Using Google e-mail, communication and calendar applications.

3) Customizing the Google home page and creating Web pages without HTML knowledge with the new Page Creator.

4) Using Google applications within organizations. This last section went into administering users and facilitating team collaboration. This was interesting and something I had not seen in other books.

This "Missing Manual" is pretty thorough and has a good index. If your goal is to *use* Google applications (rather than program them), this book is an excellent reference and guide.

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Nancy Conner's GOOGLE APPS: THE MISSING MANUAL offers a free alternative to Microsoft Office, covering all of Google Apps' downloadable files, step-by-step coverage of Gmail, Docs, and Calendar, and tips on producing in Google anything you can do with Office: spreadsheets, slideshows, and word processing. Move the files back and forth between Google Apps and Office and learn how to create a Wiki website with this outstanding guide.

As a long time Google sycophant, pretty much anything this company puts out I love and the case is no different as it relates to the Google Apps suite of products. Released within the last couple of years these programs have quickly taken the world by storm and I rarely ever create a document or spreadsheet outside this environment any more. The Missing Manual line of books always does and incredible job of teaching regular joes and janes how to get around their computer and this book is no exception. Focusing on all the popular apps like Spreadsheets, Gmail, Talk, Calendar, iGoogle, Page Creator and more this book covers all the angles in 700+ pages of great writing and content.

This book WOULD have been an easy 5 stars but the lack of color really hurts this release, so much so I dropped a star off. I don't understand why some books that need color are denied this at pre-release time while other books that don't need it get the full treatment.

Great book, just could have been even THAT much better.

**** HIGHLY RECOMMENDED

Thorough, well-written book that opens up new, er, vistas in Google. Not full of techie twaddle. Works for real people.

I wish I knew about this book last year. If you're serious about fantasy baseball, this is the book for you. Burnson is a genius that shows you pictures that makes those unpredictable pitchers a little more predictable.
If you're in my league, move along. If not, buy it and it will help you out for sure!

Burnson has a masterpiece on his hands, and you should check this one out, baseball fans. He communicates a plethora of information not in rows and columns of numbers, but with elegant, informative, and insightful graphs! Very easy to see a pitcher's trends and how much of his recent success is due to skill or luck. Must read for fans and fantasy leaguers.

John Burnson has just simplified the most difficult part of fanalytical research. Makes assessing pitchers one of the easiest aspects of draft preparation. All the tell tale pitching data in a 3x8 box. This is the next "revolution" in the study of the pitcher. You want to win your league buy this book.

If you are looking for a "story" on Major league pitchers for your rotisserie draft, this is an excellent visual representation. Numbers and trends jump out at you after a few read-throughs.

Author John Burnson is a top-notch fantasy contributor to BASEBALL HQ and is open to suggestions on how to improve an already-impressive and unique product. BUY THIS BOOK if you're serious about winning. I highly recommend it.

John Burnson shows how a picture can be worth a thousand words when it comes to analyzing major-league pitchers. You've never seen anything like this. A breakthrough in sabermetric analysis.

To the point. Good details. Good foundation for a GCC as a form of both ministry and work.

"There was once a time when the simple act of sending money to missionaries gave people at home an adequate sense of connectedness and participation. Today that some act often connotes a disconnectedness...Christians today are not losing interest in the poorest and least reached so much as they are failing to see a connection between their current circumstances and those of people in other parts of the world." (193)

This book explores the connection between the current trend of globalization of the world economy, and the methods used to evangelize and disciple people of other cultures. The main theme of the book is the role that business plays in the emerging global economy and the changing face of international missions. "Not long ago many people viewed the term "Christian businessman (or woman) as an oxymoron." (p7). The authors explore this fallacy and develop their argument that business is an important method to further the kingdom of God in today's world. "Globalization is helping to undo the modern dichotomy between spiritual and worldly professions, in part by bringing businesses of all sizes into countries that are in desperate spiritual and economic need."(6).
The authors do not attempt to say that all Christians are mandated to drop everything and start an international company. The point made is that the choices we make are having an impact on the world regardless of whether we pay attention to them or not. We can use these choices to leverage the current climate to allow more people to hear and understand the gospel as well as help heal the inequalities that are facilitated by our current economic system. The book asserts the "...biblical legitimacy of free market economics and the positive impact Christians can have in the market place." They argue that "...business itself is a calling, that the marketplace is a legitimate mission field and indeed is a place that needs Christians who will stem the corrosive economic effects of an unchecked sin nature." (7).
A fallacy of spiritual hierarchy is deconstructed in this book. This unwritten, unspoken fallacy is that those who are truly serious about their commitment to Christ will get special training, change careers, and become professional Christian workers. The authors argue that those who are truly effective at ministering Christ's love and forgiveness are those who are open to being used by God wherever they are and how faithful they are in those varied places.
A secondary theme of the book is related to the first. While arguing for business as a valid means to fulfilling the Great Commission, the authors denounce other ways that `tentmaking' has been applied to business and missions. Here they refer to the practice of using a business only as a cover or platform to gain access or entry to a closed country. A phantom company which does not actually conduct business or only enough business to appear legitimate is the exact opposite of what the authors are proposing. A business used as only a platform in this way is not only unethical, but will be transparent to the nationals as well. The book acknowledges that balancing the business and ministry components of this type of company is not easy. However, they would much rather a company act in excellence and integrity in the conduct of their business. "Combining business and missions is not easy, and it creates a tension that does not exist when the activities are pursued separately. But the fact that it is difficult is not a valid reason for not trying." (7)
The case studies given spend a lot of time recalling the personal and spiritual background of the founders of the companies profiled. The authors explain that this is because, according to their research, the most important factor determining the success or failure of a Great Commission Company is the people involved. While business experience is an important factor and extremely valuable, an attitude of excellence and flexibility along with spiritual discipline and a desire to see the kingdom of God advanced are more important. These case studies proved to be the most enjoyable part of the book.
The experience and wisdom gained in their research has led the authors to propose some guidelines for evaluating the viability of both the business and missional aspects of a potential company. This helps readers look at the practical aspects of successful Great Commission Companies. Some of the most important aspects are: Teams (preferably intercultural), Accountability, Intentionality, and Integrity. (see chapters five, six, and twelve).
Criticism that I have for the book has to do with assumptions about international business and economics. I wish the authors would have expanded their thoughts more on the idea presented in a quote by Larry Reed regarding responsible stewardship of resources. "Christians today earn about one-quarter of all the income in the world. Thus, any effort to correct the ills of our current system must begin with a look at how we acquire this income and how we use it." (193). Christians should be concerned about the industry that their business or purchasing patterns contribute to. Another issue that struck me as potentially difficult to readers was the incredible drive displayed by all of the individuals profiled in the case studies. I can see where after being encouraged by the first section of the book, some may be dismayed to imitate what seems exceptional people and circumstances. These individuals display passion for their vision, and we are reminded that it is not our circumstances that shape who we are, but rather our response to those circumstances.
On the positive side, the authors state their views and biases up front and go on to argue their case for business being a legitimate method of being a faithful disciple of Christ. The book is easy to read and accessible to those even without business experience. Questions for review and further thought were included at the end of most chapters. Overall, I feel that this is a valuable book for gaining an introduction to the changing climate of world missions.

This book could be an important resource to help Christians explore the place they have living in God's Kingdom and playing their part in seeing that kingdom ushered in more fully.

Dr. Rundle & Tom Steffen have put together a book that can be incorporated into group settings and also be read by itself. They have presented stories which are powerful and help you gain a big picture understanding of what a Great Commission company and plan is. Great job - hoping for another release in the near future.

Many books that deal with the topic of Christianity and business fall into one of two camps, either they are very theoretical, providing a lot of thoughts about business, but no practical examples of ways to integrate faith and work. Or they tend to offer simplistic advice about how to be a "Moral" worker.

Steve Rundle and Tom Steffen avoid both traps by providing well thought through theory combined with case studies that show that theory in action. They really provide the reader with a diverse set of examples of people working hard and moving God's kingdom forward at the same time. This deserves to be widely read.

I used this book in a college-level course titled "Business and Missions" I just finished co-teaching at Spring Arbor University. The focus of the course is to examine the role for-profit companies can play in world mission. We thoroughly enjoyed the book - it is very well written, thought-provoking and sets a solid foundation for our understanding and discussion of the subject. Sound economic/business and missional principles are discussed and followed. The students were asked to analyze the case studies of Great Commission Companies (GCCs) presented in the book and evaluate the business and missional viability of each case and they did a fine job. We also liked how the authors classified the GCCs. Overall, the students enjoyed the course and the book, and some even expressed an interest in working for or starting a GCC in the future. I would highly recommend this book to anyone who has an interest in seeing how business and missions can be integrated, and those who have a desire to start a GCC. This would also make an ideal first text for a business/mission course.

The title of this book my be a bit misleading. While it does indeed cover almost every aspect of raising African Violets for show, it is much, much more. If you buy only one book addressing the raising of these wonderful plants, buy this one. The book is written in a straight forward manner, presenting many details, without being over whelming. Technical terms (jargon) are kept to a minimum. You do not need a degree in horticulture to understand the points the author is making. The book is quite suitable for both beginner and advanced grower alike. Illustrations are simple but very adequate and understandable as is the author's style. I highly recommend this book for anyone interested in the raising of African Violets! I wish there were more books on the market like this one.

The title of this book my be a bit misleading. While it does indeed cover almost every aspect of raising African Violets for show, it is much, much more. If you buy only one book addressing the raising of these wonderful plants, buy this one. The book is written in a straight forward manner, presenting many details, without being over whelming. Technical terms (jargon) are kept to a minimum. You do not need a degree in horticulture to understand the points the author is making. The book is quite suitable for both beginner and advanced grower alike. Illustrations are simple but very adequate and understandable as is the author's style. I highly recommend this book for anyone interested in the raising of African Violets! I wish there were more books on the market like this one.

If you own only ONE book on the subject of growing African Violets buy this one, right away. I've grow African Violets for YEARS, and still refer to this book at times. It's a MUST HAVE!!

As a grower of African Violets for many years, I find this book to be perhaps the most informative, particularly for the actual growing of the plants, in print. Virtually every aspect of growing perfect plants is discussed in a straight-forward format. Opinionated only by factual insight, no words are wasted. Technical necessities are discussed at a level for most everyone to easily comprehend and put to use. Considered THE BOOK in many grower circles, and deservedly so by virtue of the success that can be achieved by following the authors advice.

Loved the drawings and easy to understand directions. A good book to have handy when playing with our av.

This book is a sketch of what would become, a couple of years later, the author's masterpiece: Das Kapital. It was written in an intense effort during revolutionary agitations in Europe, such hard work had as goal to show the inherent contradictions of capitalism and the way it would soon collapse. Well, capitalism did not collapse then and did not so far, but this book remains a classic in the critique of classical political economy. It is indded shorter than Das Kapital, and in parts not as mature as, but it has the advantage of providing discussion on themes not discussed elsewhere in marxian works. Thus, the most famous part of Grundrisse are its Introduction and the part on "Pre-capitalistic modes of production". A must for anyone who wish to get acquainted with marxian thought.

Unlike many other works, the Grundrisse exposes in more obvious ways Marx's dialectical thought. The Introduction should really be read as a great antidote to the 1859 Preface to a Critique of Political Economy, which gave us the base-superstructure analogy. The weakest link in Marx's though may very well be found there. The Grundrisse Introduction starts from the point of view of class struggle, whereas there is no place for the class struggle as the driving force in the base-superstructure schema.

Also, Grundrisse starts in a different place from Capital. There is a reason for this, and a good discussion of this can be found in the writing of Raya Dunayevskaya and a counter discussion can be found in Roman Rosdolsky. The choice to eventually shelve the organization of the Grundrisse for the organization of Capital flows in part from the changes in the intervening years, most notably the U.S. Civil War.

Real life constantly shaped Marx's thinking, hardly fitting the representation we commonly get of him from ideologues and capital's priests (economists). As a result, Grundrisse also has serious limitations in its understanding of the logic of capital. Basing the entire understanding of Marxism and capital on Grundrisse leads to the kind of mistakes made by Italian Autononmist Marxism, esp. Antonio Negri, who find themselves engaged in a very subjectivist understanding of capitalism. A useful, but sympathetic, antidote can be found in Werner Bonefeld and John Holloway's writings.

This economic political classic sets the stage for Marx' masterpiece ,'Das Kapital'.It presents the Marxist view of economic labor theory and other radical issues concerning the public socialization of capitalistic economies.After reading this interesting monetary classic,I felt as if socialism can only compliment capitalism and never completely replace it.There needs to be a constant flux of balance between the two systems.During the days of the Industrial Revolution,the shift and focus was on absolute capitalism,unrestrained by indifferent royalists.After the the Russian Revoltion,the emphasis was on a centrical labor socialist oligarchy,with no blue-blood royalist tax restrictions.Under the reforms of Boris Yeltsin ,Russia moved to a more capitalist system ,in which some business gamblers lost everything.Putin has moved Russia back to a more centralised economy and perhaps refining the previous economic blunders of the Soviet Era.This book will help nuture a budding economics thinker by offering more philosophical avenues of free-thought and political choice.

The Grundrisse is perhaps one of the most important additions to Marxian scholarship in the last fifty years and stands as a true Rosetta Stone for deciphering Marx(ist, ian, oid) thought. Foundations of the Critique of Political Economy stands as a bridge between the early humanist writing such as the Manifesto and the later scientific Marx as seen in the three volumes of Capital. In this text we see the very beginnings of the scientific critique as well as a brilliant display of Marx as the dialectician that forces the astute and serious reader to rethink the engagement between Marx and Hegelian thought. This work has seriously challenged what I thought I knew about Marx and has sent me into a deep reflection on Hegel. This work is a must read for those serious about engaging critically the works of a Karl Marx.

A collection of seven notebooks on capital and money, drafted during the winter of 1857-8, exploring the themes and theses that dominate his later writings, including Marx's own version of Hegel's dialectics, and thoughts on alientation. While not as sophisticatedp--or lengthy--as Das Kapital, it remains a "must read" for anyone interested developing a sophisticated understanding of Marxist philosophy.

The Heart of Him is the follow up of Iris Bolling's first novel, Once You've Touched the Heart. This series picks up right where the first novel left off with Ashley Harrison and James Brooks. The course of the story builds upon their relationship, politics, mystery, intrigue and A LOT of questions that get answered. Richmond, Virginia is well represented in the mix of all that is conveyed in this smash novel.

Bolling has proven herself worthy of writing a series with such strong literary contributions from her characters. The plots are superbly weaved together, just enough to keep you flying through the pages to see what happens next! Kudos to the author and I look forward to reading her next installment in the Heart Series!

Loretta R. Walls
Author/CEO, Nu Cherte Publishing
nuchertepublishing.com

The second book of The Heart Series - The Heart of Him is a very enjoyable read. Having read the previous novel of this series I was eager to jump back into the lives of Ashley, James, Jeffrey, Tracy, and the rest of the gang.

Iris Bolling does not disappoint as she weaves an intriguing story of romance, politics, secrets, and lies. I found myself submerged in Ashley and James' story. After a year of dating the couple realize they are very much in love. Once this declaration of love is acknowledged and marriage is their destiny, old grudges and vindictive plots are set into motion to destroy Ashley and James' happiness. I found myself despising the villians and cheering for this couple as I became engrossed in this story. Ms. Bolling also does a wonderful job introducing us to a new cast of characters and family secrets that will have you stunned beyond believe.

If you're looking for an enjoyable read I recommend The Heart of Him.

Victoria Wells

This is ANOTHER page turner! Please be advised, do NOT start reading until you can finish it straight through. It's THAT good. This sequel is a perfect follow-up to "Once You've Touched the Heart". You'll root for James, cry for Ashley, stand by JD, beam with joy for Tracy and fall in love with each of them all over again. The story of love, politics, friendship, family and everything in-between continues. Looking forward to the next book!

The Heart of Him is a sequel to Iris Bolling's first book, Once You've Touched the Heart. Written in the same vein, it is a continuation of her first book, along with a number of surprises and secrets revealed. It is the love story of Ashley and James. I found this book to be just as rivetting as the first. Ms. Bolling has taken this as an opportunity to further develop and explore a number of the characters she introduced in her first book. She has added some new and interesting characters as well. James, the hero in this story, turns out to be a force to be reckoned with. Ashley is feisty, sassy, and outspoken. The love between them is strong, true, and hot. Their journey is fraught with danger and intrigue. Yet, the book is full of the warmth and love found amongst family and friends along with a healthy dose of hilarity. Ms. Bolling has done another fine job. If you enjoyed the first book, you will find the Heart of Him very rewarding as well.

The Heart of Him, Iris Bolling's sophomore novel, picks up where her last novel ended. The first time Ashley Harrison saw James Brooks, she knew that he was the man she was destined to spend the rest of her life with. He was tall, handsome, smart and funny. He was also ten years older with a very guarded past. James agreed to be the campaign manager for Ashley's brother, JD Harrison. James admitted that there was something that attracted him to Ashley and he simply could not stay away from her. But making her a part of his life meant that he had to make amends with his past. As their relationship grew, secrets from their past began to surface and threatened their relationship. It was also a threat to JD's campaign and political future.

Bolling's story was very intriguing and fun to read. She was able to introduce two characters that were likeable and realistic. I also enjoyed the campaign strategies as James prepared to run for office, very much reminiscent of this year's presidential campaign. Bolling answered questions from her first book and left room for additional stories. Fans of Bolling will enjoy this one as much as her first book.

Priscilla C. Johnson
APOOO BookClub

This book provides shape and rich color to the common household black business names, such as Barry Gordy, Oprah Winfrey, and Bob Johnson - along with many others. In place of hearing about black business via the media, this book provides a connection to the individuals, situations, and context of why certain black businesses were successful. The book also correlates future trends, given historical context, which makes it contemplative and fun.

Lucid and brilliant-this erudite writing on the history and future of Black businesses is worth a hundred times the cover price.

This book provides an entrepreneurial history too often unknown, untold and uncelebrated. Regardless of one's ethnicity or profession, it is an educational tool that is important and inspiring for understanding one's own limitless capacity.

The History of Black Business is a historical masterpiece that not only every African American should read but every American. This book has inspired me to pursue my own entrepreneurial endeavors.

An excellent account of how black business and black businessmen and women were able to create business empires in a society that set strong boundaries against them. An must read for all Americans interested in the complete evolution of American business!

This book is a must have for anyone who is concerned about environmental toxins and the negative impact they have on human health. The author has performed a great service in writing this book which is obviously the result of intensive research. Topics covered include hidden household toxins in foods, pesticides, "worrisome water", electromagnetic fields, vaccines and more. While the information is fairly technical, the author has presented it in a very easy to read and easy to understand manner. Her message is a good one - the only way that manufacturers will stop making toxic products is if consumers stop buying them. Nearly every reader and every mom and head of household will want to heed Holler's call to "Shop Smarter" and make your world and our shared world a safer and healther place. Please read this book and share it with your friends and family - their mysterious health problems may improve dramatically if they follow the roadmap recommended by the author to reduce their toxic exposures.

Holler for Your Health: Be the Key to a Healthy Family is a wealth of wonderful, in-depth knowledge that everyone needs to arm themselves with in order to live a healthy, happy life. Author, Teresa Holler is a Physician Assistant with a masters degree in Primary Care Medicine. Within the pages of this book you will discover interesting facts about every day house hold items and how they can affect the human body and not for the best. Mrs. Holler helps explain how just changing simple habits can ensure you can decrease doctor's visits.

Even wonder what all those words on food and product labels mean and I don't mean just counting calories or carbohydrates. Well now you will be able to speak this new foreign language. In Holler for Your Health: Be the Key to a Healthy Family, you will not only know what you are reading but also what your food is actually made of. You will never look at a label the same way again. I was aware of some of the topics discussed in this book but there was still a lot that I was surprised to discover that I didn't know. You can bet I will put what I learned about to good use in my every day life.

Many diseases are not inevitable, but rather preventable. "Holler for Your Health: Be the Key to a Healthy Family" is a family-oriented guide about maintaining good mental and physical health, from nursing infants to preventing obesity to tips on buying safe and proper toys. Scientific evidence supports the recommendations of this seminal guide to promoting health within one's own immediate family. "Holler for Your Health" should be read by anyone in charge of younger people's health, as well as those who are planning to be.

When I picked this up, I wasn't sure what to expect so I thought I'd write a few lines here... This book is very informative- lots of simple but effective strategies to help protect yourself and your family from disease by avoiding toxic chemicals and getting proper nutrients. I was surprised to read how many products that I thought were safe are really dangerous to my health. I'm still amazed at how hard it is to find this kind of information and how uninformed most doctors are about environmental causes of disease. Holler for Your Health: Be the Key to a Healthy Family, contains information that everyone needs.

The author has done a very good job at explaining the strong links between diet and our environment and various ailments including stress and diabetes that makes for very interesting reading. I always felt the genetic link to obesity to be hogwash, but the author did a good job at convincing me the biological reason for the linkage. After reading this book I was sufficiently convinced to buy hormone free milk for my children and certain organic produce for the family, utilize a water filter for the home, and cease applying traditional lawn fertilizers on my lawn in favor of more natural, organic alternatives.

Having managed and guided over 1000 independent and franchised businesses over 40 years, I found this book to be right on the money. It is easy to follow and anyone who applies Mark Richardson's ideas will succeed regardless of the economy.

Steve Bursten, CEO
Exciting Windows!

In the crowded field of business books, there are "must read's" and "whenever I get around to it" books....Mark has delivered a must read for all small and growing companies. His experience as a veteran CEO and thought leader really shine through on every helpful page.

I thought this book presented many practical and actionable ideas that can be put to use in a wide range of businesses. Lot's of good ideas to manage your business.

Finished reading "How Fit Is Your Business" this past week during my travels. What an awesome easy to follow tool for any type of business owner or manager of a business. Not only does this book provide the tools to understand one's business health, but it provides the methods and solutions to improving one's business health. It's definitely an easy read that will make one pause and think, "Am I doing the right things to maximize sales and profits?"

Mark's book is a great easy read book for any business owner. Comparing your business to your own fitness is a great analogy that many people can relate to. This is a book that any owner will not want to put on the shelf but to continually refer to it over time. It makes for a great business model.