Enterprise Books

Haven't used the book yet but intend to do so when we plan our next trip. It seems to be very comprehensive and I'm sure it will be very helpful. Thanks.

In this day of "who cares", I am happy to say this was a terrific purchase. I ordered, it was delivered, and it was in good shape. What a simple concept.

Although there are many RV campsites along the roadway a publication such as this gives the RVer the information of various RV campgrounds and their amenities so an informed decision can be made when selecting a good place to stop. This publication with its comprehensive information makes it easy to find a campground in any state. Selecting a campground is a breeze and that adds to the enjoyment of RVing.

This directory is HUGE, and filled with adds but I can't imagine setting off on a long trip without it. Calling ahead, or reserving a spot online is such a good idea when you are driving or pulling a large trailer. It really pays to have an idea of what you are getting into before you get there. If you are arriving later in the day to an area you are unfamiliar with this directory is a necessity.

The book is huge. It lists everything I have searched for so far. We are going on our first outting in a few weeks so will see if the parks are as described.
I think this will be a big help because we just go and see where we land.
It gives great discriptions of the parks and the amps etc so heres hoping.

An excellent introduction to Word Perfect. Clear, concise and good range of topics.

This is a very simplistic way to learn this program, if you can read and follow directions, you will love this!

I found this book after I got a bought computer with WP and Quattro Pro on it. I love it! It's perfect for a newbie like me who wasn't even sure how to start the program. I was surprised to see how much information the book had about working with tables and graphics and setting up a mail merge. I even learned how to keep all my names and addresses in address books and then use them in a mail merge. I plan to create my own cards and holiday greeting letters and send them out to my friends and family with a mail merge.

I don't know much about spreadsheets, but since I got Quattro Pro for free, I thought I might learn how to use it for my family's budget. The book has three bonus chapters that got me up and running in no time. There is a great section in the book that explains where to go for more help. I found the newsgroups and a great place called WordPerfect Universe where I can go to ask questions when I get stuck.

The book is easy to read and there are lots of illustrations to help you follow along. I've gained a lot of confidence in just a few weeks. I highly recommend this book to new users who want to get up and running quickly, but who also want to learn how to use some of the "advanced" features.

I just came back to Word Perfect after my iMac died suddenly, and was intrigued with all the advances I'd missed. The WP tutorials and tips are very helpful, but still I had questions and needed more. Sometimes you just want to study the information from a good book, and this is that book. The author treats the reader with respect, knowing that some are just turning on the computer and others are more knowledgeable. The instructions are clear, logical and address "real life" uses. As a special bonus, the author writes well and has a good sense of humor. I feel as if I'm taking a kind of class with this book, and, believe it or not, it's fun!

When I bought a new computer recently, I was glad to see WordPerfect and Quattro Pro offered by the manufacturer for a change, but I hadn't used the programs since early versions for Windows. So, I picked up this book to get up to speed and I couldn't be more pleased.

Laura Acklen is a gifted teacher and writer. The book is well-organized, taking you through the process of getting things done, while introducing you to the incredible depth of WordPerfect - what a great word processor! Although geared to those new to WordPerfect, the book doesn't shy away from covering more advanced features, such as using graphics or templates, and goes beyond the "point here, click that" of many software books. The book is also fun without being silly.

I particularly appreciated the chapters covering Quattro Pro. They were just what I needed to get me going again with this great spreadsheet program. In two days, I was impressing our neighborhood group with tables and charts of neighborhood statistics.

I highly recommend this book to anyone new to WordPerfect and Quattro Pro or anyone, who like me, has come home to these programs with which I used to love to work. Cheers for Reveal Codes!

This book has 8 chapters, totaling 105 pages, that cover attacking fundamentals as demonstrated through complete games from older, "classical" masters to current Grandmasters. The chapters, (Ch.1 Basics of the Kingside Attack, Ch.2 Technical Chess & Fighting Chess, Ch.3 Sacrifices and Combinations, Ch.4 Piece Mobility: Breaking the Symmetry, Ch.5 Piece Mobility: The Centre and the Flank, Ch.6 The Initiative, Ch.7 The Attack Goes Wrong, Ch.8 Quizzes) are clearly written, and the author emphasizes key points, lessons to be learned, and how one could do the same in one's own games. From the back cover: "This book will teach you to... * Exploit your opponent's weaknesses *Force home your advantage *Launch standard attacks *Handle desperate attacks *Know when and how to exchange off into a winning endgame " Personally, I think Attacking Technique may be of more long-lasting value than books on "opening x, y, z," in that at some point, in some position, everyone must attack.

International Master Colin Crouch has a lot of good books to his credit and 'Attacking Technique' continues that admirable trend. Weighing in at a "mere" 105 pages, one is tempted to think there simply can't be that much Chess knowledge to be had within, but this book is a poster child for the oft-repeated maxim of not judging a book by its cover. Crouch approaches the topic like an arrow would a target. He starts with a chapter titled 'Basics of the Kingside Attack: The Three Piece rule" which outlines what I think is a unique but very sensible approach to formulating and coordinating an attack on the enemy king. He surmises, correctly, that "...In general, a successful kingside attack will need at least three pieces participating; one to be sacrificed and two to give checkmate." What a succinct and logical statement that will help a lot of novices understand what is necessary to have on deck before conducting an attack! In addition to such an erudite summary, he goes on to annotate a series of instructive games that serve to buttress his 'rule'.

One excellent chapter follows another. Chapter two details his characterizations of the game as having two "personalities": fighting chess and technical chess. This brings to mind the usual strategy versus tactics argument. Strategical operations seem to be what the author likes to term "fighting chess" (the jockeying for a better position) and once that is achieved, launching tactical operations (his "technical chess"). Crouch does a very good job of explaining the differences and goes on to give examples with well-annotated games. The wonderous thing is the precise brevity with which he explains that which some other authors have wasted reams of paper on. He is to be commended. After these come the following chapters: Sacrifices and Combinations; Piece Mobility: Breaking the Symmetry; Piece Mobility: The Center and the Flank; The Initiative; The Attack Goes Wrong and finally, Quizzes. In all these chapters, Crouch, to show proper attacking technique, uses the games of (then and still) rising superstar Alexander Morozevich as he hacked his way through the 1994 Lloyds Bank Masters tournament, ending with a 9.5/10 score against titled players!

The whole book is dotted with good advice on how to carry out attacks (and importantly, without prejudice to either the kingside or the queenside, a point he stresses and one that is well worth remembering). He highlights each important point with italicized text, a nice addition to an already superlative effort. In all, I would recommend this book to anyone who would like to start playing clean, surgical but imaginative chess. The kind of chess that creates tournament winners. The final "Quizzes" chapter enables the reader to show how well understood the text was (or wasn't!). A fitting companion to the attacking Bible: The Art of Attack by Vukovic.

What a shame this book isn't in print. Although the book is slim, the author gives plenty of good direct advice. The advice is focused on attack. This is not an openings book or a tactics book. There are a series of about 20 quiz positions in the rear of the book. Many of these center around a move that creates a positional weakness that can be attacked later.
An annotated example game (or two) is given as the body of each major theme. Attacking with the three piece method. When the attack goes wrong. Switching attack. Very useful. Very readable.

This is still available as a new book at amazon.co.uk, and it may be worth getting there even for US players, as it's getting rare and pricey on this side of the Atlantic.

It's an excellent book on the basics of conducting an attack. Topics covered include the 3-piece rule(brilliant!), technical vs. fighting chess, sacs and combinations, piece mobility, the initiative, and refuted attacks.

Highly recommended before longer works like Art of Attack by Vukovic. It's perfect for club players, or those of us who find Mark Dvoretsky's serious works on similar topics tough to absorb.

Anything written by Crouch can be bought sight unseen; quality is assured. This book is no exception. A number of topics are presented which other writers have glossed over. One example is the fight for piece activity, which is a goal in itself, regardless of whether the opponent has weaknesses or not. Another example is the use of initiative. Though the book is thin, the density of ideas is high and there is much to ponder and digest. I'm now waiting for his book on defensive techniques.

This is the Seven Principles restated with some interesting twists. To the extent that I consider business operations and risk every day some of what Mr. Rudzki says may be more evident to me than to most people; however, the book was still very useful from the viewpoint of tuning up my framework for analysis. I actually added some thoughts to my regular business health questionaire. This is certainly worth the read.

In Beat the Odds, Robert Rudzki presents a method of strategic planning that is based on his own corporate experience plus an astute analysis of the best and worst application of corporate strategy. The book describes a set of nine fundamental principles that provide a solid strategic framework for business planning and execution in practically any industry sector.

I particularly like the structure of the book. The chapters give a brief synopsis of corporations that apply each of the nine individual principles well. Rudzki then reinforces the principles discussed in the chapters with checklists that help determine if these principles are effectively being applied. He even anticipates the "but my firm is different" arguments and defends the principles against complacency.

I also find that the self-assessment guides for top management, future leaders, employers, suppliers, and customers are valuable tools to conduct a 360 degree evaluation of a corporation's activities.

I highly recommend Beat the Odds to any business executive or manager.

BEAT THE ODDS is a call to take business back to the often-forgotten
basics, particularly in an era where senior managers are consumed by
managing complexity in their daily jobs. It takes the complex world of
business and simplifies it to nine core principles, without which a
business is likely to fail. With vivid corporate examples, this book
does what others have failed to do: offer a complete prescription for
corporate health (with a comprehensive diagnostic process), not a dose
of the latest management fad.

With ample examples of companies that have failed, or experienced
near-death due to ignoring one or more of the nine principles, this
book is a natural complement to such earlier classics as Built to
Last, and Good to Great.

BEAT THE ODDS should be a must read in the executive suite, and in
executive education programs. The Nine Principles, combined with the
Diagnostic process and the Quotable Quotes (in the Appendix), will
provide executives and managers with an on-going resource throughout
their careers.

Do you really need to read one more book about why businesses succeed? If you have management responsibilities in an organization and you want to contribute to its long-term success, the answer is: yes, you do, and this is the book. BEAT THE ODDS makes a compelling case for "nine principles" which, its author argues, are essential to the "long-term viability and success" of organizations if they are to survive the myriad challenges endemic to today's business environment.

The starting point for this text is the commonplace fact that many organizations do not age well, including some of the "great" companies previously lionized as `built to last'. The metaphor of "organization as a living entity" that runs through the narrative is not merely a literary convenience. Rather, it is at the very heart of Rudzki's prescription for ensuring that a corporation has a long and useful life that benefits all its key stakeholders, including the community at large.

Rejecting the limiting notion of an organization as merely a "moneymaking machine" in favour of a view of it as a "living thing," the text offers a practical strategy for diagnosing the threats to corporate health. The "nine principles" for organizational fitness are explained in a workmanlike manner, each illustrated with case studies including examples of companies that, to their peril, have neglected one of more of the principles which, the text argues, are present in companies that enjoy long and vital lives.

With its straightforward templates for self-assessment and diagnosis at real organizations, this is a book that is meant to be put to work. If you are concerned with building a business and contributing to a truly meaningful vision of its long-term health, then this is the `one more book' you have to read.

Vicki McBryde, BA, CPP, CPM

Beat the Odds takes a holistic approach to addressing organizational effectiveness. Too many books in this genre simply provide a philosophical presentation about organizational success in today's world, or take a limited look at one piece of the puzzle. This book combines the necessary "conceptual" model describing the elements or principles that define high performing organizations with additional tools that are helpful in testing your understanding, assessing your situation, and providing you with some comprehensive examples of the principles in action. I found that to be valuable in enabling me to examine my organization accurately, recognize the differences between what my current situation is and what would be most effective, and it provided a subtle nudge to encourage a commitment to take action.

Like any worthwhile how-to business book, Rudzki provides a thoughtful model based on key principles. His 9 principles give any leader a comprehensive description of what it takes to have an effective organization over the long term. Jim Collins talks about the critical need to focus on the choices a leader makes and the discipline to act on those choices if you want to be great. Beat the Odds does a really good job of putting definition to what Collins calls "discipline"; and that's what I need if I'm a leader starting a journey toward greatness, or trying to reverse the decline of a formerly-great company.

Given my experience in consulting to organizational change, the assessment tools do a good job of targeting the key areas that typically impact whether an organization is functioning effectively. In addition, I found Rudzki's questions thought-provoking and clearly on target as they related to challenging a leader to actually take action. I recommend Beat the Odds as a must read.

THIS BOOK HELP ME TO UNDERSTAND THE VERBS IN MY FRENCH CLASSES.

THIS WILL HELP ME VERY MUCH.

The Bescherelle is the must-have French verb conjugation book. It is used by French schoolkids so I was surprised when I saw that my French school in Paris used it for its (foreign) students. However, it is really the best verb conjugation book out there. It does not have the flip-to convenience of 501 French verbs, but once you get the hang of it (find your verb in the back, then flip to page with conjugation of "model" verb belonging to same family), it will become 2nd nature. At first I thought that this was a disadvantage; since you are looking at the conjugation of a model verb and not of the verb itself (unless it's the model verb whose conjugation you're looking for), you miss the visual component of memorization that you get with 501 FV, which has the full conjugation of each of its verbs. Since, I have found that this is an ADVANTAGE. Memorizing the conjugation of each French verb (the 501 approach) is daunting. Memorizing conjugation by "family," i.e., associating the conjugation of related verbs, is MUCH EASIER. And unlike 501FV, Bescherelle allows you to find the conjugation of every French verb out there! 501 gives you decent coverage, but once you reach an intermediate level of French, you will find more and more verbs that are NOT in 501FV. I bought a variety of French books for study while I was in France, but left most of these behind when I came back to the States, including 501FV... but not the Bescherelle! I take it with me wherever I move, and since it's hardcover, it won't die on me anytime soon neither.

This book is EXCELLENT! It was a life-saver when I lived in France and, later on, when my job required me to do a heavy amount of French translation. The book is extremely well organized and, once you get the hang of it, will help you not only to conjugate any French verb in existence, but also will help you understand, at a profound level, how the verbs work and which verbs are like other verbs (which helps you recall their conjugations later). My book got damaged in a flood and I'm buying a new one. Can't say the same about all the other French resources I lost! Word of warning: this book is a French book and is written in French!

Useful, especially working with French linguistics or writing papers- conjugates any verb you can imagine and more!

Conjugation in french it is not an easy matter. This book is excellent for helping you to find how conjugate a verbe, whatever is the time (present, passé composé, future, imparfait, etc) you are looking for. Moreover, its size is an advantage because is a book easy of carrying on.

This book, is well presented and provides excellent information for any non profit.

I love this book. It was one of the first books I ever read on fundraising for nonprofits. And it provided me with much theory on the subject. I have read quite a few books on the fundamentals of fundraising and the tactics used to raise funds, but when I was reading them I ALWAYS thought back to a lot of what I read in Ms. Grace's book. I highly recommend ANY fundraiser get a copy of this book and read it. It doesn't matter if it serves as your introduction to the field, or as a night cap to your many readings on the subject. This book is well written and outlined with substantial substance between its covers.

The book is only 12 chapters long. And I think it would still serve its purpose if chapters 6 (annual giving programs), 7 (capital campaigns), and 9 (maximizing board development and participation) were deleted. I thought these three chapters were wonderful. Don't get me wrong. But the power of this book is in the other chapters.

Beyond fundraising is about how a fundraiser should approach her job. It is about inviting investment, not about begging for a gift. It's about working for a nonprofit with a worthy cause that is doing what it should with the money it receives. It's about planning and not about winging it. It's about how to help society be a better place. It's also about staying up with the times.

The author has been working as a consultant to nonprofits for many years. She has helped countless nonprofits with their fundraising efforts. She has presented many seminars on fundraising fundamentals. And this book in a way is a summary of what she has covered in her seminars. The author has also written many published articles on fundraising. Accordingly, she is an authority on the subject. In my humble opinion, this book is her best effort and contribution to the field. 5 stars!

This book shows strategies for fundraising and investment in this new world moving towards partnership donation based on social enterprise. Explains the new order and the shifts in activity and thinking required to be successful in the future.

Kay Sprinkel Grace is a wonderfully warm person whose personal mission is to help others develop their non-profit organizations to make the world a little better.

This book will help any development professional tie it all together is an easy to understand way. It will also be useful to organization volunteers who are affiliated with your organizations, particularly members of your board of directors.

I picked up this book just as the board of directors of the local theater group sent me to set up a campaign to raise capital for a new building. All of a sudden I was faced with the idea of raising lots of money instead of just the small amounts we need to put on individual productions.

To my surprise, although I guess I shouldn't have been, Chapter 7 is on Capital Campaigns. She summarizes them as: 'unique, occasional, exhausting, exciting, and productive; they focus organizations on a particular goal during a finite period of time and allow us to sharpen our sense of purpose and impact.' To that I can only say: Yup!

Ms. Grace has obviously been there, done that, not only in raising money for capital, but every other kind of fundraising activity as well.

This book is well written, and it positioned at a higher level than most fundraising books. By that I mean that she treats fundraising as almost an art form. Something where you don't need to feel like you're begging for a handout. Highly recommended.

Great book, read each page over and over and it arrived in a timely manner.

A great book to enable you to understand the basics of blacksmithing. It isn't just about smahing a lump of redhot iron with a hammer but also about the fundamentals of the metal and what you can achieve with a good pounding.
An excellent book.

For the prospective blacksmith and artisan in metal-craft, we have an invaluable learning resource in Mr. McDaniel's thorough text.

Divided into three sections, the manual begins with a description and use of all the necessary equipment you will need, such as the anvil, forges (gas or coal fired), tongs, hammers, and miscelleneous other items. There is advice in setting up the shop.

Section 2 advises you on hammering technique, metals utilized, fires, and heating of metal.

Section 3 encompasses a great bulk of information, the instructions for various projects. Here you will learn to make such practical hardware as hooks, chains, hinges & pintels, nails, and handles. There is instruction various type of welds, heat treatment, finishes, scrolling and collaring. Of great importance, is instruction in making tools: tongs, chisels, forks. Purely decorative projects are also covered, a detailed segment descibes the steps to forging ornamental heads.

Not a bad book. I bought this to get an idea of what it was all about and of course start pounding some steel as soon as possible. I would suggest that you find a good supply of coal and be sure you have access to ... or are determined enough to build a forge (Im using BBQ smokeless coal). A generic piece of Hot rolled steel costs about 4 bucks (3 feet long about, and 1/4 inch thick) so this is another expense, as well as some of the basic tools cost money (this is something I didn't consider much since I am doing this on my own.) An anvil is a whole other story, they're expensive and junk yards don't seem to have much scrap metal around my city. This is a book for doing, not so much a book for reading; if you want to actually learn this stuff rather than merely read about it, the book is good. Also this book isn't that complicated, you don't need to know advanced physics (just always wear eye-protection!) Sure you could make your own coal or smelt your own iron, but this book isn't about that... this is about blacksmithing, hence the title of the book. I live in the city and its hot here, they don't like fires in peoples back yards because they tend to burn down houses; so consider this also... and likewise consider building a system that makes this safe. Ok, have fun.

This book is a must have for every beginning or intermediate blacksmith. It details the process of blacksmithing from the start till the end, beginning with the building of your own forge to making tools and even some elaborate door knockers. This is all written in a very easy to understand and easy to read style. The only drawback is the way the book looks. It is bound in a rather amateuristic way for a book of this quality. That's the only reason why I didn't give it five stars. So despite that the information within this book is certainly worth it.

you have to check this out! I love this book I ordered it and it came on tuesday best book add to fav list!!!

DISH IS THE BEST!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

in this book, all the chef girlz get frustrated at each other and a lot of otherthings for example peichi and molly go on a subway trip. r they allowd to? No! find out what happens in this book

I think all the dish books are great.They are fun to read and have a lot to do with cooking. If you like cooking,talking,eating,friends,and life this books for you ,because thats what Dish is all about get this book

Stirring it up, Turing up the heat and Boiling point, are all wonderful books! I just read all of them and I hope more come out soon! I would totally reccomend all of these to you. I'm head over heels in love with these stories! So do yourself a favor and buy them!

This book gave you an ideal look on how kids today, spend there summers, and how they act. I really enjoyed reading this and Diane Muldrow's other 2 books in the series. It's about how two twin girls, there freinds, Peichi, and Shawn cope with friends, customers and running their own cooking business, DISH!If you like a book about the 21st century girls, the internet and life pick this book up!

Nobody gets it like Kay Koplovitz. Women in record numbers are breaking away from the constraints of corporate life to seek fulfillment in business on their own terms. Kay captures the spirit of that movement in her book. A must-read for every woman who aspires to create her own destiny.

Women can learn how to play the entrepreneurial game for bigger stakes: the author went from selling cable TV series to running her own major cable TV franchise, and in Bold Women, Big Ideas tells the aftermath of her venture. She learned some tough lessons on venture capitalists and where they choose to invest their money (with male business owners), creating her own venture capital forum in the process, designed to help women develop networks to get the money they need. Bold Women, Big Ideas is packed with important business insights.

I have been thinking for a while about what the next step would be in the much maligned feminist movement, unrepentant former bra-burner that I am. I think I've come upon it in Kay Koplovitz's new book, Bold Women, Big Ideas. Not everyone, myself included, will dream up patents for new biotech (or any other tech for that matter) processes. But sometime in an independent, creative woman's life, she may want to produce something besides the children she's birthed (no disparagement here, I have one myself), something that will cause the revenue stream to flow in, rather than continuously siphon it out. This book is the roadmap to that place, with everything you always wanted to know about making a solid business plan to finding the venture capitalists and convincing them to fund your new baby. Koplovitz serves as the best model herself, a bold woman who had the big idea of USA Network when the cable industry was in its infancy. She shares with her readers her own mistakes and insights learned from those mistakes ("if you're not an owner, it's not your business"). I was inspired, reading about the other fascinating women with big ideas and how they learned to allow their personalities to emerge when pitching their product to the men with the money. And it is the men who usually have the money, guarding it for the most part, from women's businesses, or, perhaps worse, assuming that where a woman's business may not necessarily be in the home, the home should be what her business is about (a la Martha). This is the book that the men who form the tight circle around the money don't want us to read.

As one of the many people Ms. Koplovitz mentions in this book, I found it to be as honest, up front, inspiring and instructive as she is in person. Its appeal is in its focused, quick moving style that engaged me from the first paragraph.
In a comfortable, easy voice, Ms. Koplovitz openly shares her own experiences, good and bad, and also presents case histories of three other women entrepreneurs. I found it easy to identify with so many of the challenges discussed, and so helpful to read about her own story as well as those of the other women CEO's, and their quests for success in the venture capital and entrepreneurial arenas.
Over the years, she has also had business dealings with some of the more "colorful" characters in the contemporary business scene. Her anecdotes about Barry Diller, Edgar Bronfman, Jr., Sumner Redstone, Larry Ellison and many more, are fun to read as well as insightful.
The message Ms. Koplovitz urges is clear. It's time for women to stop banging their heads against the ceiling, and move towards the open skies of entrepreneurship. This is an accessible, forthright book that avoids unnecessary complexity and addresses issues relevant to all women in the workplace. I recommend it highly.

I liked this book because it reveals the dirty little secret that men play power games in business at the expense of women. More important, it takes a good look at how women are doing amazing things to take business power for themselves. I liked what I saw. Koplovitz pulls no punches. She names names -- the good, the bad, and the ugly. And there are alot of names.
Koplovitz decribes how, after twenty some years of high flying success, she was pushed out of USA Networks, a company she built from nothing to several billlion dollars. She was a CEO without equity despite her repeated offers to buy in. The boys said no. That was O.K. because they let her run the show. And she made them a fortune. But when Barry Diller, a member in good standing of the incestuous old boys network, ended up owning USA, he pushed her out so that he could play with his new toy. Koplovitz makes this tale a good read. But the book is alot more.

Koplovitz is convincing that she is not bitter. She describes her catastrophe as a wakeup call. The glass ceiling turns out to be lead if you want to own a piece of the men's game. So she has set out to make it happen for herself and for other women who want to own big dollar companies based on the kinds of risks that earn big payoffs. She takes us along on her journey to find money for women with great business prosects.

This is more than a serious "how to" book for anyone who wants to raise venture capital, although Koplovitz offers several chapters that read like a "to do" list if you want to win the hearts (and money) of venture capitalists. The book also inspires. It includes terrific stories of women who were sucessful participatnts in the Koplovitz brain child, Springboard 2000, a kind of boot camp to give hard driving women the unique presentation skills that rake in ventrue capital. Koplovitz initiated Springboard 2000 after she was appointed by the President as chair of the National Women's Business Council, a sub-cabinet department in Wasington D.C. She tells how hard it was to get ventrue captialist-- mostly men-- to participate in the Springboard forum where women presented their business plans. But the ventrue capitalists came and this is the tale of how the women conquered. Koplovitz's success to date suggests that hers is the best revenge-- that is, living well as the owner of her own business, Broadway Televison Network (BTN), and watching scores of other women push into the business and money game where it won't just be for men any more.

1. Dispersion: Even original equipment manufacturers with captive technology are not immune from dispersion. NEC may develop a state-of-the art memory chip for its own mainframes, but it can sell five times the volume to other computer makers.
2. Partnerships: Nothing stays propriety for long and no player can master everything. Partnerships are key to spreading of technology.
3. Reducing fixed costs: To compete in global markets, companies have to incur and show find a way to defray - immense fixed costs. Automation has drive the cost of labor out of production and manufacturing has become a fixed cost activity. R&D has become a fixed cost. With globalization all major players in an industry are or may become direct competitors. You need your own people and your own labels too. That's fixed cost.
4. Brand: Brand name is a fixed cost. For many product, a brand name has no value if brand recognition falls below certain levels. You must spend enough money on brand promotion to realize "pull" benefits. With some products you can better use the same money to enhance commissions so that the sales force will push them.
5. Is IBM Japan an American or Japanese company? Its workforce is 20,000 Japanese, but its equity holders are American. IBM Japan has provided 3 times more tax revenue to the Japanese government than Fujitsu.
6. The Government's role. "People have become more informed and clever, as a real consequence of living in a truly global information era. And now governments have become the major obstacle for people to have the best and the cheapest from anywhere in the world." "What the energy crisis has taught us is that for a short term the `have' nations can create a supply shortage if they gang up. However, over a longer period of time, alternative supplies develop and the economic principles of supply and demand prevail." "Having an abundance of resources has truly slowed down a country's development, because bureaucrats there still think that money could solve all problems". "The key to success is shifting the focus from resources to marketplace." "The government's role, then, is to ensure that its people have a good life by ensuring stable access to the best and cheapest goods and services from anywhere in the world, not to protect certain industries and certain clusters of people." "Every time governments try to protect resources, markets, industries, and jobs, they cost the taxpayers dearly." "Government officials exercise power by regulating and deregulating the market, but their new role is to assume a backseat, not the driver's position, and to make sure that their country is benefiting fully from the best-performing corporation corporations and producers in the world, at the lowest possible cost to their people on a long-term basis"
7. Service Sector. In the US the service sector represents 70 percent of the work force; the cost of manufacturing is about 25 percent of the end user cost; the leading edge producers have all but eliminated simple labor from production and use robots; value chain produces high quality and cheap products in a globally interlinked economies; the most value added is in the marketplace; governmental preoccupation with production forces them to hang onto old and incompatible industries, disserving the customer and the taxpayer.
8. Equidistance: Japanese engineers working for different companies in Kyushu, a small island only 100 km away from South Korea would cat a late flight on Friday evenings to South Korea, work privately for S Korean semiconductor companies; this was illegal and violated employment agreements; the exchange of knowledge made semiconductor design methods and software similar through out the world. The Japanese learned to tailor products to local market interest, needs, and preferences rather than create a global product. Companies that are globally successful in white goods focus on close interactions with individual users; where as those that prosper with equipment installation focus on interactions with designers, engineers, and trade unions.
9. Customer oriented Strategies: Japanese auto companies are caught between a low cost producer, Hyundai and a high-end producer, Mercedes or BMW. Korea's Hyundai, Samsung, and Lucky Goldstar produces high volume products, half of what it costs the Japanese. The Japanese are caught in the middle. If you're a Japanese leader, what do you do? First, dramatically reduce the content of labor in production and push towards full automation. Examples are Nikon Seiko, Mazak Machinery, and Fujitsu Fanuc. The second way out of the squeeze is to move upmarketet toward higher margin products. Corporate culture and price cutting instincts will work against the move, as low-cost marketing games feel comfortable and predictable. Sometimes getting back to strategy means getting back to a deep understanding of what a product is about. Basics of sound management means looking closely at the customer needs, thinking deeply about a product.
10. Demand: Do more better. Create a second demand boosting market is the key. "If your goal is to beat the competition, you win by narrowing your field of vision and doing more better". "But why do companies stick with such devotion to a course that is obviously self-destructive?": Subborness, intensive rivalry, companyism, inescapable defeat or retreat phobias, nationalism, correction action did not occur because the situation did not become painful enough, and consensus from the group they were doing the right thing. "Companyism get much of its strength from this consensus-building mechanism". All must suffer visible before corrective action will occur. "Maintaining the customer relationship through good service is now the key to success". Measurement counts. Measure the powerful and often invisible influences on what you think and do.

Kenichi Ohmae, argues that borders and nation states are becoming irrelevant and explains that a "fundamental paradigm shift has occurred that is changing the way business is being done...[and that the majority of us] are still operating under the old rules. Ohmae predicts that nation states will become obsolete as their sole job will be to facilitate a comfortable environment for global companies serving the ever more educated consumer in the Inter Linked Economy.

At the business level, most of Ohmae's reasoning seem sound, and is based on basic economic principles such as economies of scale and the bargaining power a global corporation might realize etc. What may be most controversial in his book are Ohmae's views on globalization. In most ways Ohmae's view is utopian.

Ultimately Ohmae left me unconvinced in regard to his view on the speed, the benefits, and even the best methods of dealing with the ILE/globalization.

Two other good books dealing with these topics in interesting ways are Lindblom's "The Market System", and also to some degree Huntington's "Clash of Civilizations".

Tom Anderson
Anderson Analytics, LLC

Great Book!, one of Ohmae's best book. Read it, and you will understand why this world would getting smaller and smaller everyday. In this globalized economy, every single nation could take an advantage from it, no matter how poor it is, because we believe everyone in this world has a spesific competencies and capabilities to increasing their own wealth quality. See how the business organizations around the world develop their competencies and capabilities and take profit from "interlinked economy", and create something called "win-win solution", something that almost impossible if we talk that in the past paradigm.

This tilte can give us the great idea how to successfully live in the coming 21th century. After finishing this title, you can say he is one of the best auther about business.

Dr. Ohmae reveals the fundamental driving forces of the world in the new era. With his astute logic based upon numerous cases, he delineates how wealth can be created both on corporation bases and also on nation bases. No wonder Prime Minister of Malaysia invited Dr. Ohmae as an economic advisor for the nation. So far his logics have been proven to be the realities of the today's world. Some may call him a visonary, but I think what he says in this book is not the outcome of his dubious imaginations. It has been some time since this book came out, and not only we have witnessed some of the phnomena he discussed and foretold, but also now we can catch ourselves using the terminology, "borderless world", or "borderless economy" while thinking about the world. This "BORDERLESS" is one of words he made commonly used in our lives, if not he is the one who coined the word.

I was a political science major in college in the United States. I! tried hard to understand the logic of the world while studying hegemonies of various nations. However, I can tell that this book was the most powerful book for me to understand the world, not all the thick textbooks or ugly notes from the boring lectures.

So, why don't you give it a try and order this phenomenal book with Amazon!

Thank you very much, Dr. Ohmae & Amazon.

Minoru Nadai, alias NORM