Enterprise Books
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Used price: $9.68

Great Book!!Review Date: 2008-12-27
Excellent bookReview Date: 2008-07-30
Good reference bookReview Date: 2008-04-18
Yes!! This book has everything! Review Date: 2008-02-16
Just what I was looking forReview Date: 2008-02-21
As an graduate from a fine arts college, I left school feeling overwhelmed about how to make it on my own. Taxes, laws, startup, recordkeeping -- it was all a blur, too much to handle at the time. But now I have (almost) everything I need in one little handy book. And trust me, I had looked everywhere for a book like this.
The interviews are great offered me the most insight for starting up a business. Much of the marketing advice was pretty common sense to me, but might be helpful for those who have no idea where to start. And of course, the design of the book is wonderful. Pardon me for a moment for focusing on aesthetics, but the rounded corners and simple graphic design is very appealing!
I would actually be interested in seeing another volume of this book that would be entirely about legal issues and recordkeeping -- this is the area where most of my questions are, and Craft, Inc. just grazes the surface of it. It would be awesome to read a simple, no-nonsense guide to business and legal matters, written in the same clear and entertaining style of this book.

Used price: $5.95

MUST READ!Review Date: 2006-12-06
Delightful and Intense novelReview Date: 2006-08-05
The hero, Jo, is one of the most entertaining and well defined action heroes I have read. I could read 30 novels with her as the main character.
The scenery and location are vividly written.
The romance is lovely and warm.
Don't miss the sequel 'No Ocean Deep' that picks up 3 weeks later.
An Australian VacationReview Date: 2006-07-31
Between booze, drugs, mobsters, the action doesn't stop. The end is sweet!
First Rate StoryReview Date: 2006-06-16
Cate Swannell has written a first-rate story. She slowly builds the attraction between the skipper and her client. She has the environment be a strong character in her story so much so that you feel the heat of summer in Australia. She has characters that you love and characters that you love to hate. You find yourself cheering for the couple, and when Jo's past shows up literally on her doorstep, you turn the pages so rapidly it creates a breeze.
If you like your stories to slowly unfold, your characters strong, your setting stunning, then this is the book for you.
This unique Xena-Uber holds its ownReview Date: 2006-02-28
Smart writing, clean plotting, fast paced action. And lovers who you are rooting for. This book has everything you could ask for in a lesbian romance.

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A must readReview Date: 2008-09-18
Susan Bock
The Success Coach for Women in Business
www.SusanBockSolutions.com
praise for chick biz owners!Review Date: 2007-07-23
Great Read!!Review Date: 2007-03-16
SO Inspirational! Review Date: 2007-04-27
As far as information goes, this is not an all-encompassing "what to do" to check off your list as you go about starting a business; but rather, an uplifting and inspiring read that affirms the burning desire within yourself to launch a venture of your very own. Wanna-be-business-owners need to be inspired from time to time as our very creative natures overanalyze details to the point of discouraging ourselves from even making that first step.
Upon beginning the read you are welcomed with the profound statement that if you have a strong desire to start a business, very few things will satisfy that desire, other than starting a business. What a refreshing thing to hear! - that I am not simply obsessed for some odd reason - reading this book helps me come to an understanding of my own entrepreneurial spirit.
We all long to make our mark on this world in some small way, and for some, that mark is to create a company from one's own passion and ideals and vision. At the VERY least, this book is a must-have to reach for again and again for inspiration.
A wonderful book for women wanting to start their own businesses, but who would love to hear from other women about how to
do itReview Date: 2007-04-29
This was a nice book. It points out that women and men typically have different motivations for starting their own businesses. The author says men are usually starting a business for their healthy ego and to make money. And women instead start a business so they can have more control in their lives. There might actually be some truth to that - at least for the older generation of men and women who start businesses.
I'm actually part of the younger generation of men and women born in 1962 or thereafter. And I don't think men and women (my peers) are all that different today when starting a business. Both sexes in my generation are faced with job opportunities that lack security, pension plans, and wages that can be lived on comfortably. Both sexes are faced with escalating gasoline prices without a commensurate jump in their salaries. And both sexes are competing for the same jobs. Both sexes are quitting the corporate world and starting their own businesses today because they see more opportunity AND CONTROL in doing that instead of collecting a W-2.
This book talks about the unique strengths of women, and the author may have a point there. But I don't think (1) trusting intuition, (2) focusing on relationships, and (3) putting more emphasis on life balance are strengths that women have a lock on.
But what men of my generation have an abundance of is male role models in business. And the wonderful thing about this book is that the author has interviewed a few successful women entrepreneurs and documented their stories so women in my generation can read the book and benefit by hearing from female role models in business. Female readers can gain words of wisdom from other women who have been there and done that. And that's what makes this book so good. 5 stars!
PS. A nice companion book to this one is Small Business Big Life (ISBN: 140160336X). Consider giving it a read.

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Excellent book that should be read by educated peopleReview Date: 2008-11-30
Where this book REALLY STANDS OUT is the engaging style of writing. It is a sheer joy to read this book. That is not always the case even if you like a book. So even if you are just moderately interested in the topic, I could fully recommend this book. It is excellent.
Must readReview Date: 2008-04-17
Muller documents very well, and very fairly, the fact that this basic conundrum was well understood by most thinkers since the 18th centry. Muller presents the various solutions proposed by thinkers from all sides of the political spectrum to solve the conundrum.
In a way, the book is depressing, because it shows that all possible solutions have already been thought of, and tried.
Great BookReview Date: 2006-02-24
some of "the best that had been thought and said in the world"Review Date: 2008-06-04
My main qualm regards Muller's treatment of the left. Although all of the selections are understandable (Marx is a must, Lukacs is representative of 20th century communism and easy to juxtapose with Freyer, while Marcuse is representative of the New Left), large strands of interesting left-wing thought are omitted. Karl Polanyi who wrote the classic about the industrial revolution and the nature of the market ("The Great Transformation") and who seems like a perfect addition to such a book is only mentioned in one of the hundreds of footnotes. Anarchists seem non-existent. The reader might walk away with the feeling that the only things the left has to offer are nagging and central-planning. In the meantime, Hayek and Schumpeter - classical liberals with overlapping ideas (e.g. the role of the entrepreneur) are both given separate chapters. On an unrelated note, some might find the treatment of Keynes inadequate as well. In the first page of the Keynes/Marcuse chapter, Muller states that "[Keynes] provided an economic rationale for governments to try to actively combat unemployment by raising the level of government spending" (p. 317). You will hear the same reductionism in an intro to macro college course, but Keynes' insights were way more nuanced (the role of uncertainty - see: Duncan Foley's "Adam's Falalcy"; the need for a fundamentally different monetary policy - see: Allan Meltzer's and Geoff Tily's work) and often cannot be described as "Keynesian" (or rather, what came to be viewed as "Keynesian").
Despite these flaws, this is a very well-written, insightful and stimulating book. If you are interested in the history of economic thought and more broadly - the different attitudes toward the market economy, make sure to check it out.
Incredible!Review Date: 2005-08-11
The thinkers that are tapped into come from a very broad swath of history. Their perspectives trace how western civilization left the feudal period where commerce and finance where frowned upon as immoral or dirty and how Europe eventually developed market-based institutions that we are so familiar with today. This book clearly shows how thinking men viewed the development of markets and how societies dealt with the social and moral benefits and costs of markets. Muller also describes how different societies in different time periods came to different conclusions on how a market should be regulated and managed as a result of the efforts of these great thinkers.
The way we operate today is linked inextricably to the past. Market-based societies are a product of western European history and culture. The answer to why things are like today can be found in the past and Mueller provides the key.

Used price: $6.03

A fantastic primer on markets that leaves you begging for more!Review Date: 2008-07-15
It is a real pity that he passed away in March, 2007. Perhaps, if he were alive today and were inclined to update this book, he might have added a chapter on Google and its search/ads market place; maybe, even commented on the recent brouhaha surrounding on "Cap and Trade" systems (which have been installed to reduce carbon emissions but in turn might reduce growth!); and most important to me, he might have thrown in an analysis of the role of speculators in oil markets. But all of this is mere speculation on my part because Professor McMillan is no longer with us.
He spends the first half of the book exclusively on the five aspects that are needed for designing a market. They are:
1. Information must flow smoothly.
2. Competition must be fostered.
3. People who form the market must be honest and stand up to their end of the bargain.
4. Property rights must be protected but not overprotected.
5. Side effects on third parties must be reduced.
I've decided to commit these principles to memory as I design my market simulator.
Just what I wanted....Review Date: 2005-09-29
I loved this book.Review Date: 2008-03-05
The key, he explains, is to establish the framework and the rules in such a way that the principles acting through the actions of the market participants can work to create an efficient outcome. It's basic economic theory to state that markets are the best way to coordinate the actions of millions of people, but McMillan explains further. Those essential building blocks of market economies, that is prices, and the pursuit of profit, and competition, are necessarily sustained by a good market design. Good "market design" he explains, entails well defined property rights, the free flow of information, and other critical ingredients. In today's modern and incredibly complex economy, more often then not this requires that the government take some hand in establishing this efficient market design.
One of the most exciting things about this book is that I truly feel it gave me a rational basis on which to judge government policies. If anyone, from the right or left, has any desire to gain a greater grasp of what constitutes good public policy, I recommend they read this book. For example, both China and Russia have privatized in the past several decades but with completely different results; chaos and economic stagnation in Russia while smooth growth in China. The difference is how they implemented their market policies. The same with an example of California's privatization of energy in the 1990s; inefficiency and price gouging because of stupidly designed government policies. McMillan's point is that some things work, and other things don't. The key is to have the right supporting market conditions, either by government policy or by culture, or else the market economy can't work.
Anyways, this book is amazing. Click the button, buy it, read it, ponder it deeply, and walk away with a new perspective on the world around you.
pleasant and valuable readingReview Date: 2007-01-29
Finally, a reasonable, non-ideological book about marketsReview Date: 2007-05-17


Very HelpfulReview Date: 2006-07-06
When I got it, I thought I was afraid of rejection but what I learned is that I'm afraid of success. Did that ever piss me off! Now I'm in action and prospecting 2.5 to 3 hours a day, 4 days a week. I learned that I didn't have a fear of rejection at all. I could care less if someone said no. They probably aren't qualified anyway. What I thought was fear of rejection was something else entirely.
This book could be largely to credit for saving my career, one that I really love. It's a simple book, very helpful and I'm thankful to the "force" for leading me to it. Go in peace!
A Good Book For Dealing With RejectionReview Date: 2001-02-25
Dealing with rejection is something we all need to learn. Successfully bouncing back from rejection and staying in the game is crucial to success in business and in life.
If you are looking for ways to strengthen your resolve, confront rejection wisely, and bolster your self-confidence, I highly recommend "Starting from 'No'" Jaffe identifies some of the underlying psychological reasons we fear rejection, including 1) A fear of not being liked; 2) A fear of being humiliated; 3) A fear of success which might force us to "abandon our comfort zone" and 4) A fear of financial disaster.
For each fear, Jaffe offers self-tests and projects to see how badly the reader is affected by the given fear.
For those who fear humiliation, Jaffe suggests taking an acting or dancing class, or even trying stand-up comedy. Jaffe says you should confront your fear where you objectively have little at risk and can afford to look silly. The newfound confidence will probably transfer into your business dealings.
Jaffe hits a key point, when she gives her best advice about public speaking, "When you look out at that huge sea of faces and you are scared to death about your performance, shift your focus from trying to impress the audience to how you can best serve them. When you take the focus off of yourself and place it where it belongs-on the client-you will be much more effective."
Today, this is the hallmark of performance psychology. Once we start worrying about how well we are doing, we won't be at our best. Just as an actor or athlete watching and judging his performance won't be "in the moment," self-preoccupation only makes us more susceptible to feeling rejection and bringing it about.
One of my favorite chapters discusses finding what motivates you in your business. It discusses the value of strengthening your motivation for success to help you overcome difficulties and rejection. Jaffe writes about positive motivation (moving toward a dream goal, for example) and negative motivation (moving away from something, needing to prove your worth to others, for example).
However, rather than just saying negative motivations are bad, Jaffe shows us how some negative motivations can help propel a person toward success. It is a matter of accepting a balance among all of the forces motivating you.
Jaffe writes, "Although positive visualization and goal setting is essential to business success, the drawback to positive motivations is that they can be vague, elusive, and not powerful enough to get you to do what you need to do today to succeed." Too true!!
Peter Hupalo, author of "Thinking Like An Entrepreneur"
Starting from 'No' : 10 Strategies to Overcome Your FearReview Date: 2000-03-30
Another Azriela winnerReview Date: 2002-07-26
There's no writing as though she's a guru on high dispensing wisdom that's nothing more than theory.
When you read anything from Azriela, be it her books, web site, or newsletters, you get a very clear picture of the woman behind the words.
"Starting from 'No'" is a workbook filled with self-tests, charts, checklists, worksheets, quizzes, tips, & strategies. Everything is backed-up with examples, stories, and real life experiences. The suggestions for working though problems are down-to-earth and do-able. No 'pie in the sky' for Azriela.
And the examples come from small business people, sales people, home-business owners, writers, consultants, coaches, and more. These are real people, like you & me, who have come up against the same fears, problems, & rejections & lived to tell about it.
Chapters cover:
=> fear of rejection & why rejection is just the word we use for fears of all kinds -- failure, success, humiliation, approval (or lack thereof), and more
=> how to make yourself rejection proof. What concrete things can you do to overcome the fear that cripples you?
=> what are your limits? Can you stretch them? Are you taking on more than you can handle & setting yourself up for failure?
=> the power of your mind. The only thing you have to fear is fear itself -- now who said that!?
=> resiliency & flexibility -- do you know when to hold fast & when to give in? Do you see yourself as a victim? Do you see negative situations as everyday occurrences, use them, & move on?
=> maintaining detachment -- take a step back & assess situations.
=> asking for referrals, building rapport, keeping yourself motivated, & knowing when to take a break.
=> staying in the game -- do you know the difference between temporary setbacks & when to throw in the towel?
Shall I go on with more examples? Nah. Just know there's much more.
I found so much useful information in this book. One section that caught my attention while thumbing through the book is what Azriela calls "The Jaffe 3-5 Rule".
Many of us were taught the '3-Foot Rule'. It means that anyone within 3 feet of you is a possible prospect.
Talk about pressure! I never could figure out how to bring up products while standing in line at the post office.
Azriela rejects this notion, too. Her '3-5 Foot Rule' has no pressure attached & reads like this:
"To prosper in your business, focus your efforts on no more than three to five major target markets, using no more than three to five primary marketing tools, and making the most of your three to five greatest business skills. Be sure you spend your time in three to five major business responsibilities, and if possible delegate the rest." (p. 144)
You're not left in the dust after this statement. Azriela walks you through a step-by-step way to implement the idea so it'll work in your specific business & situation.
Then she shows you how to draw up a chart so you can see what needs to be done & then prioritize your tasks.
I'm not categorizing this book. It's not self-help, though it has those aspects. It's not strictly a management book, either.
Let's call it a success book. It will prepare you for the pitfalls of running your business, show you how to avoid them, and, if you do get caught, how to get out of them.
I highly recommend this book. You won't be disappointed...
Interesting, user-friendly, packed with useful suggestions.Review Date: 1999-08-30

Great GiftReview Date: 2008-01-21
read this bookReview Date: 2007-07-17
This is a great book....Review Date: 2004-08-27
This is a very well writen book about a very important ship in our history. There are not too many ships that have the record of the Enterprise and there probably will not be too many more like her. The book reads like a novel instead of a historical book and it breathes life into the ship and her valiant crew.
My favorite book ever.Review Date: 2005-01-31
This is such a classic!!!Review Date: 2005-01-16
CDR Staffor has written an absolutely magnificient tome. He covers both the scope of the War in the Pacific, and the exploits of the Enterprise herself very thoroghly and in incredible detail.
I've always been interested in the Enterprise, especially considering that my dad was a pilot in the last Air Group ever assigned to the ship.
Her story is the story of the pacific, and the coming of age years of naval aviation. The early giants of naval aviation commanded her, and the greats of this horrible war flew from her decks, and helped to build her legend.
This book is one of the pillars that must be read in order to develop a thorough understanding and appreciation of the war in the Pacific.
It's just a great shame that the campaign to save her from the scrapper's torch failed. It's ironic that the ship that the enemy could never destroy ended up losing her life to a torch a few hundred miles from her birth place.

Used price: $3.94

PERFECT FOR THE NEW ENTREPRENEURReview Date: 2005-04-22
Dino Romano
President
www.GreaterCashFlow.com
Inspiration at it's best Review Date: 2004-10-04
Ryan J. Lewandowski
Chief of Sales and Marketing
Progressive Intelligence,LLC
For aspiring and practicing free-lancers in any vocationReview Date: 2003-06-12
Networking at its best!Review Date: 2003-02-28
Anyone, regardless of profession, will befenitReview Date: 2006-11-08
"Breakthrough Networking" makes it easy for anyone to network. Bjorseth discusses different networking styles, and through a series of questions about everything from appearance to desktops to office enhancements, the reader can establish his or her own networking personality type. Bjorseth addresses each networking style separately, listing strengths, weaknesses and suggestions for improvement. This personalized approach helps the reader understand how to effectively communicate with other networking styles.
In addition to networking styles, "Breakthrough Networking" also examines the effects of the personal and printed images. Bjorseth explores the positive and negative connotations of different colors, gender-specific discrepancies, and even the importance of seating arrangements.
Another valuable tool is Bjorseth's insight on setting networking goals. She includes checklists of questions to help readers refine their target market and networking strategies. Also included are suggestions on how to find groups to join in order to build a networking pool and how to get more specific results from those suggestions.
Bjorseth also includes a section of ice-breaking activities, games, and workshop exercises to flex the networking muscles such as "Networking Bingo" and "Networking Poker."
"Breakthrough Networking: Building Relationships That Last" is a guide to networking and building relationships from which anyone, regardless of profession, will benefit.


Fast delivery.Review Date: 2007-12-29
Inspiration for the Over Sixty Folks Review Date: 2007-11-21
Great ReadingReview Date: 2006-08-15
Delightful readingReview Date: 2006-12-17
Easy to read ... thought provoking, entertaining. Open the book anywhere and find a interesting, heart warming story.
Some stories will make you appreciate your blessings, some will make you look at life a little differently and some will just entertain you.
Something for everyone.
Grams and Grandpa loved it! Review Date: 2005-04-16


Lue CalendarReview Date: 2006-07-10
Very nice calenderReview Date: 2003-12-13
coolReview Date: 2003-10-13
Hot, Hot, Hot!Review Date: 2003-10-17
Finally...a calendar with a hot Asian guy!Review Date: 2003-11-26
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