Economic-Life Books

I was deeply impressed with the balanced approach Larry Burkett has for doing business from a Biblical worldview. I am purchasing copies as gifts.

We liked this book so much, we bought it for my father-in-law who just started his business. If you have a burden to approach your business with Christ at the center, read this book!

I handed this book to my project managers and am already experiencing a ground swell of blessing. The late great Larry Burkett lays the prinicles out in an easy to understand and thoughtful way. I would highly, highly recommend this book if you are interested in doing Business the way God intended.

THE AUTHOR COVERS BUSINESS PRINCIPLES IN A MANNER THAT YOU DONT COVER IN ANY BA OR MBA PROGRAM THAT I EVER HEARD. DEFINETELY WORTH THE READ!

This book is not for someone wanting to get rich quick! If you are a Christian business owner wanting to run your business according to God's word, this book explains God's word and gives helpful tips to follow through with His word.

When I first started reading this book, I was concerned that its ideas were too specific to the Food and Beverage Service industry. Since Lee is from that area, I grew concerned. Having completed the book, and as Production/Operations Manager for a manufacturing firm in Quebec, Canada, I highly recommend it for any reader.

At first you may not see where the usefulness lies. But Lee's opening remarks are only to set the scene and to give you an idea where he's coming from. Once you get past the introduction, you are greeted with a series of ideas, philosophies and strategies that can easily be converted to any industry.

His '10 Common Sense Strategies' are peppered with actual situations and anecdotes from his real life experiences. Using these methods makes absorbing the information and application of its ideas that much easier. While I've been Operations Manager from small corporations to Fortune 500 companies, I found the information included in this book useful and a great reminder/refresher for daily use.

Broken down to 13 chapters (not including appendix) the book covers such useful topics as "Remember Everyone Is Important" and to expect resistance to change. Expect him to hound on the subject of cleanliness and organization (something I am always working on). But both of these ideas, while found in other books and other venues, cannot ever be emphasised enough.

A useful tool for me was that the book has large enough margins to add your own personal notes for later use (if you write small like I do).

After reading this book, you might not find everything useful, but you will certainly be motivated to effect changes in your organization, no matter what size or area of industry it is.

I easily give this book a 9 out of 10 for its clear, comprehensive and useful information.


M E Fabian

Having studied Disney and its methods and motives for over 30 years I am always keen to learn more and read different insights and views.

Lee is a Disney legend. He has been at the top of the profession for many years and I found this book a wonderful read.

Its not a story, its a manual on how to lead with real examples. Its well written and easy to follow. You will be using it time and time again.

I am constantly trying to use this. his RAVE falls at my place of work as the people, well. But it has made me a better leader (I hope) which is the aim.

Thanks Lee.

Creating the Magic is a nice light read. It seemed to me like there were more stories about Marriott in the book than I would have expected. I would have liked more stories about Disney World. I think more discussion of the unintended consequences of change would be helpful. Often times books like this champion change and overlook the unintended consequences of change. Creating Magic does give a little nod to the consequences of change when it recommends you be compassionate when you let someone know they are losing their job because you think you have a better way of doing things. On the other hand, implementing strategies like Fast Pass at Disney World are declared great successes without any discussion of the negative impact Fast Pass had on guest flow at the theme parks. Have you ever noticed Fast Pass has not been expanded and has even been rolled back? The author clearly improved many things at Disney World. However, I would have appreciated a more balanced evaluation of some of the strategies.

As a corporate human resources director, I really enjoyed reading this book. "Creating Magic", is a common sense approach to leadership that will help those in need to improve on the job, indeed in their personal lives too. The strategies and great WDW stories make this a very "usable" book that also happens to be a fun and insightful read.

"Creating magic" is the bounding of various stories that teach us a lesson about leadership and management. The stories drive home the point that leadership is not about the leader but rather the people that are being lead, molded and guided in their respective careers.

While I recommend this book in that it pursues leadership excellence. However, I cannot rate it 5 stars as Creating Magic does not contain any novel or new techniques. That is, the lessons of the book have already been digested by most of those in the managerial profession. If you are seeking an excellent reminder of these values then the book will meet your goal. If you are looking for the novel and new approaches to leadership, you will not find it here. I also suggest High Altitude Leadership: What the World's Most Forbidding Peaks Teach Us About Success

Michael L. Gooch, SPHR - Author of Wingtips with Spurs

Being an executive recruiter and a career consultant for over 32 years with many years of public speaking on the topic of "Your Future Marketability" I found that Lee's book was an incredibly inspiring book. "Customer service" is something that is dwindling away in our society. We have been a continuous visitor to Walt Disney World for almost 30 years. The service that they give is just as good today as it was back then when all they had was the Magic Kingdom. It is dedicated people like Lee who have made the name "Disney" what it is today.

I have already read the book twice and have referred to it in my presentations on interviewing techniques. Marketing yourself in an interview is just as important as marketing the Disney package. When an employer is made comfortable in their hiring decision then the decision is easy to hire the person. Whenever we decide on a destination for our vacations, Walt Disney World is a yearly event. We find ourselves needing to be "Pixie Dusted" at least once a year. We go to WDW because of the extraordinary service and it is people like Lee who have made this possible.

A definite "must read"

[...]

All of the office politics, dishonesty and clawing that was going on around me was stressing me out. I was about to join in reluctantly for fear of being left in the dust. This book was a real eye opener and has helped me deal with what I have learned to be a universal corporate problem (which explains a lot about why corporate America is continuously critisized). If everyone is clawing their way to the top, who is actually working and getting the job done? Thanks to this book's funny approach to dealing with office politics, I am and I hope it will not go un-noticed.

This book covered some of the most interesting topics of real human life in the workplace, and not only in the United States. It also applies in places like Spain, where I'm from. Jean's experience in dealing with all these subjects makes the book and her advice very useful and realistic. Also I very much enjoyed reading this book -- it's certainly not boring! I strongly recomend this book to my friends, to people who work in companies or institutions, and also to the general public. I'm sure they will learn from it as well as enjoy it. Thanks, Jean, for this excellent book.

I will admit I was skeptical when I picked up the book but I quickly found myself laughing and learning. In a light, funny and to the point "Dear Abby" style Jean answers tough questions about today's changing workplace. Covering everything from when to conduct business durng a business lunch to how to deal with the gum-smacking co-worker, Jean sheds light on many issues. Using real life examples, she gives the reader tools to get ahead in the workplace. No matter what your line of work there is bound to be something in the book for you.

Dear Jean is one of the most useful books for dealing with the everyday antics of the workplace. Jean stresses the importance of personal responsibility that is so often missing in today's employees. To get her career started in the right direction I gave my daughter a copy on the day she started her first real job.

Jean's writing style makes reading this book an absolute joy. Every office should keep a copy for reference.

Dear Jean provides key insights and tips that can help improve our interpersonal relationships at work. The book provides a variety of real cases and issues that we may face at work. The book can become a very powerful "personal skill software" that will avoid us being caught up in messy personal issues at work that may hinder us from accomplishing our full business potential. Alejandro Sucre Director of Caracas Teleport / Otassca

Simon,

I appreciate you for sharing your own personal journey to find your brilliance. Your book inspired me to write my own book! You helped me to find my brillinance. I highly urge you all to read Simon's book!
Do not waste time! Do it now! I am grateful to you, Simon.


Sincerely,

Lana

Through four simple steps in the book, RELEASE YOUR BRILLIANCE, author Simon T. Bailey explains how to discover and activate the unique individuality in each one of us that will make the world a brighter place for all of us. He uses the analogy of diamond hunting and developing. He points out that no matter what our limits we have hidden abilities that define purpose, a "universal assignment."

Unfortunately society's stereotypes of "average" behavior encourages repression of peculiarities that could be channeled into productive, self enriching patterns, if we only knew how. This book is the guide that reduces what sounds like a monumental job to an easy, common sense approach based on eight aspects of personality. It furnishes everything needed for the task, including a website, www.releasingbrilliance.com, and an offer for a free CD.

I particularly like the comfortably embracing tone which will motivate everyone who wants more satisfaction from life regardless of priorities. Reading the book RELEASE YOUR BRILLIANCE by Simon T. Bailey is a single New Year's Resolution that will encompass all the details of a long list of "do's and don'ts" and result in a more productive, contented, shining NEW YOU!

"As Americas' first Sales Stylist I know how important it is for professionals to feel their ideas are..well.."Brilliant". Simon T. does a tremendous job of making the reader believe they are the diamond in the rough just waiting to shine! I now give my coaching clients "Release Your Brilliance" to further incent them to bring their true genius to the world."

Jennifer Abernethy
The Sales Lounge
[...]

I bought this book a month ago at the airport for a quick read on the way to a business meeting. Being in sales, I am always looking for a quick pick-me-up to get me moving in the New Year. I was completely shocked to be moved to tears in the first chapter. The exercise of finding my "Universal Assignment" or true purpose in life caused me to dig deep and really think about what I am doing with my life. Subsequent chapters gave me a roadmap and hope that I will be able to achieve my ultimate goals for my family and career, while motivating me to leave a positive mark on the world as well.

I found this book incredibly inspirational and the exercises caused me to create an action plan and not just read it and think "What a great idea!" put it down and never think about it again. Bailey shows us how simple it can be to become the person you always wanted to be--before your life got in the way. I have been truly moved by this book and I have read hundreds.

This is not just an interesting way to spin the same old thing, it is a new dimension in self discovery. So simple and yet so poignant, it will leave you with a real sense of who you are and where you are going.

So many self-help books are long on details of how to improve but short on an analytical framework that would help a reader to remember much about the book even one week later. Author Simon Bailey has skillfully used the analogy of each of us being like a diamond to provide an easily understood framework for polishing our god given blessings.

This is a power packed gem because of the way Bailey builds self-help concepts around the diamond analogy. For example, Zig Ziglar was the first to introduce me to the "wheel of life" concept wherein one evaluates ones status in eight different aspect of one's life (e.g., spiritual, physical, financial, etc.). Bailey has beautifully retrofitted that concept to tie into his diamond analogy.

I especially liked the author's chapter on "authenticity." Many are writing on this subject, but some who do so give me goose bumps what with their stretching of their credentials even as they challenge the reader to be authentic. Bailey seems to be much closer to the authentic he pleads for us to be than some of the new wizards on the self help scene. I felt incredibly comfortable with the author, his personal stories, and his positioning of where he is on his life journey.

Likewise, his comments on investing in relationship capital were very thoughtful and seemingly from the heart.

I could go on and on, but doing so would have me standing between my review and your reading this gem. Sure you will find more comprehensive self-help books, but few provide a better framework for a life companion. Definitely a five star book.

Don't take everything he says literally and you'll be fine after reading this book.

The book is entertaining and very well written. The stories used to illustrate the points made are usually an adventure in themselves.

Richard Marcinko practices what he preaches and this book will tell you how to do the same.

Buy this book!

When I first put this tape in I thought to myself what the heck is this guy going on about. But I kept on going. It will grow on you. Richard's navy seal strategy to success is definitely one of the original motivational tapes out there. With a warriors attitude and what the author describes as "Testical Fortitude" you know your in for a ride. The author takes real navy missions and turns them into business strategies. With a philosophy of breaking rules only hurts the person who made the rules Richard just puts a foot in the face of whoever stands in the way. Dont be a follower. Set the standard not live up to it. Its a very inspiring look at a different approach to success. Exciting and motivating.

Great book. I like Dickie's straight forward, everything goes approach. Very practical and useful advice you can put to use right away no matter what your career is.

Another good motivational book from the Rogue, but I have seen much of the same ideas in a lot of his other books. I would still recommend it to anyone intrested in looking for a good motivational book.

I have read several business success books but none of the others even came close to this one. Marcinko cuts through all the politics and political correctness and delivers an excellent set of principles applicable to any industry. His war stories are more than just entertaining, they really drive home the points that he is making about the importance of planning, training, etc. This is must reading for everyone who is a warrior at heart regardless of their field of endeavor.

I bought this book because in my business, if you don't prospect regularly for new clients, you won't be in business for long and I wasn't prospecting.
When I got it, I thought I was afraid of rejection but what I learned is that I'm afraid of success. Did that ever piss me off! Now I'm in action and prospecting 2.5 to 3 hours a day, 4 days a week. I learned that I didn't have a fear of rejection at all. I could care less if someone said no. They probably aren't qualified anyway. What I thought was fear of rejection was something else entirely.
This book could be largely to credit for saving my career, one that I really love. It's a simple book, very helpful and I'm thankful to the "force" for leading me to it. Go in peace!

Are you sitting in front of the phone, but can't stand the thought of making your daily sales calls? Are you extremely nervous before a speech you must give tomorrow and afraid someone will humiliate you? Are you feeling down because a customer criticized your product? Feeling bad because you've been voted off a desert island?

Dealing with rejection is something we all need to learn. Successfully bouncing back from rejection and staying in the game is crucial to success in business and in life.

If you are looking for ways to strengthen your resolve, confront rejection wisely, and bolster your self-confidence, I highly recommend "Starting from 'No'" Jaffe identifies some of the underlying psychological reasons we fear rejection, including 1) A fear of not being liked; 2) A fear of being humiliated; 3) A fear of success which might force us to "abandon our comfort zone" and 4) A fear of financial disaster.

For each fear, Jaffe offers self-tests and projects to see how badly the reader is affected by the given fear.

For those who fear humiliation, Jaffe suggests taking an acting or dancing class, or even trying stand-up comedy. Jaffe says you should confront your fear where you objectively have little at risk and can afford to look silly. The newfound confidence will probably transfer into your business dealings.

Jaffe hits a key point, when she gives her best advice about public speaking, "When you look out at that huge sea of faces and you are scared to death about your performance, shift your focus from trying to impress the audience to how you can best serve them. When you take the focus off of yourself and place it where it belongs-on the client-you will be much more effective."

Today, this is the hallmark of performance psychology. Once we start worrying about how well we are doing, we won't be at our best. Just as an actor or athlete watching and judging his performance won't be "in the moment," self-preoccupation only makes us more susceptible to feeling rejection and bringing it about.

One of my favorite chapters discusses finding what motivates you in your business. It discusses the value of strengthening your motivation for success to help you overcome difficulties and rejection. Jaffe writes about positive motivation (moving toward a dream goal, for example) and negative motivation (moving away from something, needing to prove your worth to others, for example).

However, rather than just saying negative motivations are bad, Jaffe shows us how some negative motivations can help propel a person toward success. It is a matter of accepting a balance among all of the forces motivating you.

Jaffe writes, "Although positive visualization and goal setting is essential to business success, the drawback to positive motivations is that they can be vague, elusive, and not powerful enough to get you to do what you need to do today to succeed." Too true!!

Peter Hupalo, author of "Thinking Like An Entrepreneur"

This is a great book, with many helpful business ideas. What is great about this book is that in every chapter there is a section that says try this, and some of these ideas are very good and ideas that I am looking forward to trying.

There is much I like about Azriela Jaffe's writing, but what I admire most is her up-front honesty. She uses examples from her own life & from her family to 'tell it like it is'.

There's no writing as though she's a guru on high dispensing wisdom that's nothing more than theory.

When you read anything from Azriela, be it her books, web site, or newsletters, you get a very clear picture of the woman behind the words.

"Starting from 'No'" is a workbook filled with self-tests, charts, checklists, worksheets, quizzes, tips, & strategies. Everything is backed-up with examples, stories, and real life experiences. The suggestions for working though problems are down-to-earth and do-able. No 'pie in the sky' for Azriela.

And the examples come from small business people, sales people, home-business owners, writers, consultants, coaches, and more. These are real people, like you & me, who have come up against the same fears, problems, & rejections & lived to tell about it.

Chapters cover:

=> fear of rejection & why rejection is just the word we use for fears of all kinds -- failure, success, humiliation, approval (or lack thereof), and more

=> how to make yourself rejection proof. What concrete things can you do to overcome the fear that cripples you?

=> what are your limits? Can you stretch them? Are you taking on more than you can handle & setting yourself up for failure?

=> the power of your mind. The only thing you have to fear is fear itself -- now who said that!?

=> resiliency & flexibility -- do you know when to hold fast & when to give in? Do you see yourself as a victim? Do you see negative situations as everyday occurrences, use them, & move on?

=> maintaining detachment -- take a step back & assess situations.

=> asking for referrals, building rapport, keeping yourself motivated, & knowing when to take a break.

=> staying in the game -- do you know the difference between temporary setbacks & when to throw in the towel?

Shall I go on with more examples? Nah. Just know there's much more.

I found so much useful information in this book. One section that caught my attention while thumbing through the book is what Azriela calls "The Jaffe 3-5 Rule".

Many of us were taught the '3-Foot Rule'. It means that anyone within 3 feet of you is a possible prospect.

Talk about pressure! I never could figure out how to bring up products while standing in line at the post office.

Azriela rejects this notion, too. Her '3-5 Foot Rule' has no pressure attached & reads like this:

"To prosper in your business, focus your efforts on no more than three to five major target markets, using no more than three to five primary marketing tools, and making the most of your three to five greatest business skills. Be sure you spend your time in three to five major business responsibilities, and if possible delegate the rest." (p. 144)

You're not left in the dust after this statement. Azriela walks you through a step-by-step way to implement the idea so it'll work in your specific business & situation.

Then she shows you how to draw up a chart so you can see what needs to be done & then prioritize your tasks.

I'm not categorizing this book. It's not self-help, though it has those aspects. It's not strictly a management book, either.

Let's call it a success book. It will prepare you for the pitfalls of running your business, show you how to avoid them, and, if you do get caught, how to get out of them.

I highly recommend this book. You won't be disappointed...

I loved this book. Not only was it interesting and easy to read, the suggestions offered were y useful for life's rejections as well as business. I appreciated the self-tests at the beginning to help me analyze what I am most afraid of (i.e. cold calling, rejection from a friend) and suggestions on how to deal with these. The cartoons were delightful and the "Try this" section at the end of each chapter gave me specific goals to work on to deal with the fears. I admire Ms. Jaffe's openness about her own family's difficulties in starting a business and appreciated the stories gleaned from 120 interviews with business owners. This book was recommended to me by a fellow intrepeneur and I will certainly pass it on to others. Deb K.

"There's a customer born every minute" is a fascinating look into the life and business practices of Americas Greatest Showman, P.T. Barnum. The creativity he showed is a recipe for success and happiness every person should strive to attain. Some ideas he had were going bigger than anyone else, creating a buzz, and utilizing the media for publicity. I learned many intrersting things through Mr. Vitales research into this fascinating man. This book was put together nicely, easy to follow, and packed with great information on some many aspects of life and business through the eyes of Barnum. Well Done!

I bought copies of this book for myself and my entire business team.

Hey Joe, print some more I have more customers for you!

In todays world there is so much of competition in business and its becoming harder and harder for people to carve their niche in the market area. But by applying the 10 rings of power in your business, you can become more recognizable and increase your profits. These 10 rings of power helped P.T. Barnum earn millions of dollars in the world of no technology. And these 10 rings of power can make you a rich person too. By this book now and read it. But dont stop there. Be sure to apply the 'rings of power' in your business and see your company grow.

I found this book to be entirely fascinating and engaging. I couldn't put the book down. Joe Vitale has done a supurb job of of conveying the essence of P.T. Barnum and then translating the information into a way we can all use to further our marketing expertise. Run do not walk to get this book and all of Joe's other books! Cody Horton - Author of "Consciously Creating Wealth" & "The High Magic of India".

Once you've read any of Joe Vitale's marketing books, you are hooked - AND - they are all worth it. I started out as an engineer, so marketing doesn't come easy. But Joe "Mr. Fire" Vitale is helping me to think like a marketer. His proactive style really mixes well with mine; I think he has a knack for writer to each person as if you happen to be the one he intended the book for.

Needless to say There's a Customer Born Every Minute has played a huge role in helping me to be a successful businessman. Ever since reading the first book of Joe's, I have considered him to be a success mentor. His wisdom is easy to follow - but more than that, it is right on! I guarantee that if you read this book, you will have tons of business and marketing ideas - it's that incredible.

In his books and tapes, Joe always covers all of the proactive bases: smart thinking, system thinking, futuristic thinking, and positive thinking. If you are truly seeking the kind of success and abundance that makes your life 100% livable - you must read this book. Some of the ideas Joe promotes are found in SUCCESS BOUND, another book built on learning how to live a proactive life that is God centered and fulfilling.

Joe's research of P.T. Barnum is fantastic! He seems to cover every aspect of the great P.T. Barnum's business acumen, plus a lot of what made him such a great person. I hope that I might be as well read and thorough some day.

My recommendation to you is, take a few minutes each day and ponder the wisdom and truths of this book and let them seep deep into your subconscious mind. Then, move out confidently towards fulfilling your dreams and goals, knowing you are one with the Creator and are truly success bound.

Best wishes for a successful and proactive future!

Getting to the point where we recognize that life will only ever be as good as we make it for ourselves can take some people decades to realize... but when that realization hits, the next obvious question that arises is, "HOW can I make my life the best it can be?" Rayona Sharpnack answers this question brilliantly for those willing to see themselves in a leadership role in life, with her masterful self-help book, TRADE UP.

Sharpnack helps leaders gain awareness of self-limiting beliefs, assumptions and behaviors through examples from her many successful career and life transitions as well as from experiences of those she coaches. We can face some fairly large challenges when we transform our lives from the inside out, since such extensive changes inevitably affect everyone and everything around us, and they seldom happen overnight. As Sharpnack patiently explains, "Trading up to a new context isn't an event, it's an ongoing process."

TRADE UP provides pointers for what we can expect when we begin the five-step process of: revealing our context, owning our context, designing a new context that gets us what we want, sustaining our new context, and activating our context to engage with the world. While these steps may seem deceptively simple and obvious, the real power and beauty of TRADE UP is in the details, where TRADE UP really shines. In the crowded genre of self-help books, it is a rare book that states its case with just the right mix of crystalline clarity and passionate spark... and TRADE UP hits that lofty mark with ease.

When you know that you are in charge of your own life, and your leadership ability is the main thing that makes all the difference in how satisfied you are with how your life turns out, TRADE UP is the book that will help you achieve your dreams. Highly recommended!

Rayona Sharpnack transcends the leadership book genre with Trade Up - a truly insightful and inspiring read! Her examples are concrete, her analysis compelling and the advice is always right on.

The author has put a powerful framework into straightforward language that speaks directly to the reader, as if Rayona were in the room with you. The personal stories of women who have mastered the ability to shift context are inspiring at the same time they make it seem possible for anyone to achieve meaningful change in their lives. The book is a "keeper" -- a resource that I will turn to often to refresh my perspective on "trading up" in life and my ability to do so.

Taking pages from Werner Erhard's transformational thinking, executive coach Rayona Sharpnack presents a self-help process for creating your future; creating it as something other than your past masquerading under a new name. And, she does it with wit, clarity, and stories that make this book an informative and enjoyable read. If you are not familiar with this language-based concept of renaming, making declarations about the future, and living life as a series of possibilities, this book is a good place to start. If you are familiar with this 'life is a story so create a new context by creating a new story' process, this book will be an easy-read, refresher course that may add a few new moves to your game.

Based upon the ideas that an individual is responsible for the content and decisions (all of life is a choice) that make up their life and that most everyone will reach a point in their life when the other edge of their double-edged success strategy begins to bite them, Sharpnack offers a 5 step process to move to the next level of performance in life. The step one is to 'name your game' - find words to describe how you see yourself, or your winning formula. The next step is to or 'feel the pain' -- see how this limits your potential or controls you life and this gives you a reason to change. Step three is to 'author a new own story' - find words to describe a new way to succeed at life. Step four is a 'practice to master' bit - observe yourself without criticism. Step five 'invites others into your conversation' - moves you into action toward your new commitments in life.

The above is a gross oversimplification and the author gives each step much more depth, but perhaps you get the idea - change the way you think and you can move the world, or at least that portion of the world centered around you. Read the book, it is not heavy lifting and the benefits might be enormous!

Dennis DeWilde, author of "The Performance Connection"

Trade-Up! truly differentiates itself from the pack of books on leadership. Rayona's message extends beyond lessons learned and prescribed "to-dos" by offering a solid foundational framework from which to base your leadership journey. Rayona has a gift of language that is both descriptive and generative. There are many "gems" that you can easily miss so I encourage multiple readings as I find new and provacative insights each time I pick the book up. Leadership isn't meant to be easy so I usually tune out to authors who supply a quick "fix" to the challenges we face as leaders. Trade-Up! steers clear of trying to oversimplify leadership. It offers a rigorous approach to leading change using concrete concepts that are applicable Day One. It invites you to expand your field of thinking and "being" in order to realize greater potential than you ever imagined. Once I opened myself to taking a deeper dive into the practice of context shifting, I was able to achieve results quickly and now there is no going back! Trade-Up! is just the beginning.

This book gave me a good over view of the sales process and specifics on how to relate to the buyer. I have read many sales books, but this one hits the mark. I would recommend anyone who is either a professional sales person or striving to be one read this book. It goes way beyond basic sales training and gets into the mind of the buyer and the seller. Great Job.

An excellent book. Guy has managed to capture the essence of the buying process. This book is purely for those who can appreciate the fine principles to be applied during the sales process. It is not meant to be specific. However if applied properly, it will do justice for both the buyer and the seller. It's a guide for ethical and effective selling and how we as sellers can make selling so easy and effortless! Kudos to Guy!

If the redundancy were eliminated, this book would shrink to fifty pages. I kept waiting for the author to share something worthwhile with me, but finally gave up halfway through out of sheer boredom. Anyone looking for a better book need look no further than Brian Tracey.

I don't usually like how to books - because they don't really tell you anything. But this book is different. I learned more about selling from this book than any other sales training class I have ever taken. This book deliniates the essence of selling. The author's understanding of sales psychology is uncanny and intutitive. I would highly recommend this book for any person who is starting in sales or has been in sales for a long time. It is worth studying.

There are hundreds (thousands?) of books now in print which offer information and counsel concerning the sales process. In essence, that process involves cultivation and then solicitation but first an important decision must be made: Whom to cultivate? (In retail sales, obviously, anyone who walks in the door is a prospect.) When conducting workshops for salespersons, I strongly recommend that participants formulate criteria which describe what they consider to be their ideal customer. This profile should direct them to prospects which most closely match up with the criteria. Next I point out that the ideal customers they now have can -- and should -- comprise an extended sales force, serving as referral sources to generate leads. My point is that, except in retail sales, those who sell should select their prospects...not the other war around.

Baker's background is in financial services which presumably require extensive education to understand the specific products and services to be offered prior to the identification, cultivation, and solicitation of prospective buyers of those products and services. The title of his book suggests that understanding motivation (i.e. "hot buttons') is an essential part of the salesperson's preparation and indeed it is. He takes a direct and personal approach to his reader as if he has been retained to provide to the reader a combination of mentoring and coaching services. He carefully organizes his material within 12 chapters, skillfully "Tying It All Together" in the final chapter.

This book be most valuable to those who are new to sales or now considering a career in sales; also to sales managers, especially those who supervise others who are relatively inexperienced. To the former, Baker offers sound basics with a rationale for each; to the latter, Baker offers reminders of basics. (Working as I frequently do with sales managers, I am astonished by the fact that so many of them do not have a sufficient understanding of those basics.) I also recommend this book to another group which Baker may not have had in mind when writing it: Those in executive (non sales) positions who are frequently required to persuade others to support an idea or course of action. By now I am convinced that almost everyone involved in business is constantly selling, themselves if nothing else...and most do it ineffectively. Almost all of the strategies and tactics which Baker recommends can be as beneficial to those not in sales as to those who are.

Individual salespersons as well as organizations need a business plan which is cohesive and comprehensive; also one which prudently allocates resources, especially time and energy, where they will generate the greatest ROI. Given the complexity of the general subject of salesmanship, the art and science of ethical persuasion, it makes sense to consult several different sources (including Baker's book) and then cherry-pick whatever is most appropriate to your own specific circumstances (needs, interests, weaknesses, goals, etc.). Here are some other excellent sources: Dick Canada's The 24 Sales Traps and How to Avoid Them, Linda Richardson's Stop Telling, Start Selling, Paco Underhill's Why We buy, and Gerald Zaltman's How Customers Think.

There's not much Zen in this book, and all the Zen that is in this book is in the 4-page introduction.

This book talks about Stan's imaginary friend, Victor, who knows everything, everyone, and has done everything. In addition to that, Victor is a great salesman, who has made all the mistakes earlier on so he now knows everything. So, Victor is the guy who you learn all of the sales lessons from.

It's pretty good with the sales concepts. It focuses on relationship selling, and I thought it gave some good lessons and examples.

It's written in a fictional and narrative style, so it's easier to digest than a sales "textbook."

it is a very good book to read. every time you will find something new, and you will not board. this book is not looks like any selling books it is easy to read, understand and remmebers so have fun. sayed omar - AUC - Egypt

The Zen of Selling filled me not only with the spirit of how to accomplish life goals but it gave me a solid feel to improve my selling. I remember last summer reading the stories aloud to a friend. Me and my friend were enjoying the day taking a boat ride in Central park. As I breathed in the day the clarity Stan gave me made my day complete. A day that I will never forget. Thank you, you are talented man 17.

I am completely captivated by this gentle little book, and I urge you to look past the sometimes-dirty word "selling" in the title. Look instead to the subtitle for the real substance you'll get from reading The Zen of Selling.

Stan Adler tells a number of tales, often introduced and always given meaning by Stan's friend and wise man, Victor. From lessons on balance, appearance, situational ethics and perseverance we learn that the sales process is not a checklist, but a metaphor for living life in the service of others. Adler brings a sense of mild irony to many of his stories; I'm a sucker for a good ironic tale.

As a talk show host, I've been treated amazingly well by the salespeople who knew my name and my occupation. For those salespeople who didn't know what they were doing and treated me poorly, I've never made it a point to say anything bad about them on the air. What I am doing for them these days is admonishing them to get this book and learn their craft, not simply appear at their station. The Zen of Selling is worth ten times the sales price - buy it now before the rest of your competitors do.

Stan Adler's THE ZEN OF SELLING is a masterpiece of practical philosophy. Yes, it's a book about sales techniques, but it's also a book about being a good person. Typical of the philosopher's approach is Adler's maxim: "When you are doing something for someone else, you are always at your best. . .and that certainly includes people who sell." Plato, Aristotle, and Confucius would agree.

Good people are, by nature, good sales representatives. They understand that selling is not an adversarial relationship, but a cooperative one. "Forget the selling," says Adler. "Let the customer do the buying." In short, the salesperson is the guide, the director, the facilitator--not the marketing hero. A successful sales campaign is really an affirmation of values that the buyer and seller hold in common.

THE ZEN OF SELLING breaks new ground in the commercial world. As such, Adler's book is not a sales primer, but a meditation on sales. In a fascinating collection of stories, maxims, and anecdotes, Adler reminds us that effective salespeople are well versed in the art of "understanding customers as people."

In Adler's world, "Victor" is the protypical sales success. He is a diplomat, a philosopher, and a friend. He understands that "sales" is really another word for "affirmation." Victor is the voice of understanding, the voice of patience, the voice of reason in an overly competitve business climate. Victor's message is clear: People who help others will also be successful. The same rule applies in sales.

Stan Adler's THE ZEN OF SELLING is an important contribution--a book that is both inspirational and practical. But when you visit your local bookstore, do not assume that THE ZEN OF SELLING is shelved with other books on sales. Look around. You just might find Adler's book in the Philosophy section.

--Dr. Thomas Nash, Senior Professor of Ethics and Philosophy, Churchill Honors Program, Southern Oregon University