D-A Books

This is a wonderful book. I found it hard to put down once I started looking at it. Each caption is very heartfelt from those who served in Vietnam and those who know someone who did. I love the fact that with books like this, "they will never be forgotten". Some of the words are very small and I definately needed my reading glasses, but the pictures are worth a thousand words. A huge thank you to those who served and those that sacrificed.

This is a moving book about the artifacts left at the Vietnam Veterans Memorial in Washington,D.C. Reading and seeing the pictures, about the different artifacts: stories, letters and notes are of interest on there own admission, but to tie it to the individual name on that black slab of granite, America's tombstone of the Vietnam War is mythical.

Have picked it up a number of times, since reading and digesting its contents.

No matter how you may feel about the war, the humanity revealed in this book will touch your heart. A little keepsake or memento left behind to a buddy, brother, husband or father is more than politics or justification of warfare it is about an offering to a loved one that died. That old saying a picture is worth a thousand words is true with this book, I found myself just staring blindly at insignificant objects that in any other place could easily be looked over, but here its is given to pay homage to the dead and maybe give a little peace to the living.

Eventhough I do not understand the Vietnam war, and I was not alive at the time, this book really touched me. The guilt, pain, and loss that the offerings people had left made me cry. There was a picture with a little girl and her dad, and a veteren was telling about the day he met the man in the photo. I think that story will stick with me forever. I saw the pain of innocense lost through the artifacts, and the truth of the poeple in that war was revealed. I reconmmend this book to anyone from that era to the youth of mine.

I sobbed through Offerings at the Wall. Sobbed for the loss of innocence and young lives lost. For anyone raised in the 1960s this should be a must read to understand and come to grips with the imapct the Vietnam War had on our generation. God speed to our veterans and to the brave young men and women of today's military still fighting for our freedom. Please take the time to thank a veteran for his/her service to our country.

No doubt the best book on ODE by a master!! Ecuaciones Diferenciales Ordinarias (Fondos Distribuidos) Kiseliov Krasnov is another great book! Translated in English!! Like Spivak's Calculus on Manifolds, thin but good!!!

This is a classic in the field. Excellent presentation and geometric perspective of dynamical systems. Most definitely a book to be kept as reference.

I had always hated d.e.'s until this book made me see the geometry. And I have only read a few pages.

I never realized before that the existence and uniqueness theorem defines an equivalence relation on the compact manifold, where two points are equivalent iff they lie on the same flow curve. This instantly renders a d.e. visible, and not just some ugly formulas.

He also made me understand for the first time the proof of Reeb's theorem that a compact manifold with a function having only 2 critical points is a sphere. If they are non degenerate at least, the proof is simple. Each critical point has a nbhd looking like a disc. In between, the lack of critical points means there is a one parameter flow from the boundary circle of one disc to the other, i.e. thus the in between stuff is a cylinder.

Hence gluing a disc into each end of a cylinder gives a sphere! It also makes it clear why the sphere may have a non standard differentiable structure, because the diff. structure depends on how you glue in the discs.

What a book. I bought the cheaper older version, thanks to a reviewer here, and I love it. No other book gives me the geometry this forcefully and quickly. Of course I am a mathematician so the vector field and manifold language are familiar to me. But I guess this is a great place for beginners to learn it.

One tiny remark. He does not mind "deceiving you" in the sense of making plausible statements that are actually deep theorems in mathematics to prove. E.g. the fact that in a rectangle it is impossible to join two pairs of opposite corners by continuous curves that do not intersect, is non trivial to prove.

Hence the staement on page 2 that the problem is "solved" merely by introducing the phase plane, is not strictly true, until you prove the intersection statement above. All the phase plane version does for me is render the problem's solution highly plausible, and show the way to solving it. You still have to do it. But it was huge fun thiunking up a fairly elementary winding number argument for this fact.

Good teachers know how to deceive you instructively by making plausible statements that a beginner is willing to accept. I presume a physicist, e.g., would not quarrel with the statement above about curves intersecting.

This is the best differential, equaitons book I know of if you want to understand what they are, as opposed to learn to calculate canned solution fornmulas for special ones. He even makes clear what it is that is special about the special ones, e.g. linear equations are nice not just because the solutions are familiar exponential functions, but because the flow curves exist for all time,...

Well differential equaitons are all about change, and this book changed my life. I read this more than 30 years ago, and all the mathematics I know, I mean really know, I learned from this book. Along with Aristotle's ethics, it is probably the most important book in my life.

This is an amazing book. Arnold's style is unique - very intuitive and geometric. This book can be read by non-mathematicians but to really appreciate its beauty, and to understand the proofs that sometimes are just sketched, it takes some mathematical culture. This is the way ordinary differential equations should be taught (but they are not).

The first time I saw this book in the hands of an US exchange student, I became jealous. Everything I had learned as a fourth year pt student on diagnostic assessment was in there and more. I just had to have it. From details of observation to validity of test procedures, it is all there, even the more obscure and rarely used tests. In combination with lots of drawings (albeit not very detailed), x-rays, and pictures, everything you ever could want to know is available. And it is well written, compact but clear. It is THE book on the subject.

This book is a great resource for tests and measures with easy to find sections with clear instructions and lots of pictures!!

This book is very good for the physical therapist or orthopedist. Full of good references and great overview of many special tests.

I thought this was an excellent exam book. I preferred Hoppenfeld's book, though there is less info. Of all the ones I've read, the best is still Pocket Guide to Musculoskeletal Diagnosis. I think Magee's is better for a reference. Pocket Guide to MSK Dx is better for daily use.

The Fifth Edition of Orthopedic Physical Assessment is an outstanding reference for orthopedic physical therapists. The additional color pictures, illustrates, and upgraded tables within the chapter topics provides the reader a overview of a wealth of information. The regional and diagnose specific functional measurement/assessment tests are helpful for clinical outcome measurement data. Chapter four presents an outstanding overview of TMJ examination for an example. The chapter Appendixes with the reliability, validity, specificity, and sensitivity of special/diagnostic tests are helpful.

I looked forward to seeing the 5th edition and have not been disappointed!

For those who look for interconnection with God and themselves and particularly are not tied with one specific spiritual tradition.

"Path to the Soul" is an intriguing and informative book on the relationship and cohesion between Eastern spiritual philosophies and Western psychiatric knowledge. It offers insight to its readers on methods to traverse that path, and ways to enhance that journey. This book is spiritually based, with the emphasis on growth of individual spirit. Psychiatric analysis is brought in to show how spiritual and psychological principles correlate in the path to the soul. Dr. Bedi has taken a complex topic and presented it in a way that is inviting, informative and detailed, yet not overly burdened with vocabulary that might challenge the average reader.Path to the Soul is an enlightening, informative, and inspirational look at the necessity and ability of each of us to examine ourselves as physical, mental and spiritual beings. It invites us to honor each part of our journey as a step toward greater freedom and connection with our souls and our Higher Spirit. The book easily transitions between psychological and spiritual discussions. Interspersed throughout are examples of patients to illustrate how he uses these foundations for his patient's well being. Dr. Bedi really connects the interlocking of the psychological and spiritual features present in each of us. He shows how they are not separate but cohesive; and how both need tending, particularly by those in the West, where we have been entrenched in a clinical, scientific frame of mind.

I am not a psychologist or a psychiatrist or a psychoanalyst. I am a theoretical physicist. I have read Ashok Bedi's book Path to Soul carefully and critically. First, let us be clear as to what this book in not: Path to Soul is not preachy, it is not New Age-ish, it is not a sermon of enlightened guru to his/her obedient disciples, it is not a chicken soup for ... book. Path to Soul is a labor of love. It is thoroughly rooted in experience of a long and highly successful practice of a working physician-psychiatrist. The writer is classically trained in Western medical, psychiatric and Jungian psychoanalytic sciences in USA, England and India. The book clearly betrays the writer's deep insight and vast experience in expertly applying these Western approaches to problems of mental and psychological health. By the time I had read the third chapter, I realized that the author has unknowingly stumbled upon a fundamental truth - the complementarity principle of the being and becoming of human psyche. This is the exact psychological parallel of Neil Bohr's famous principle of complementarity in physics that wave and particle are two mutually exclusive manifestations of the one and same entity. However, in the realm of human psyche, this principle works with one crucial difference that the two aspects of our being and becoming are not only never mutually exclusive, but on the exact contrary they are inseparable just as clouds are inseparable from rain and sun is inseparable from light. The author, it appears from his book, in his years and years of long practice felt that "he was walking on one foot" and wondering "where is the other foot", and in his heart-felt search found the lost twin - the missing spiritual aspect of our souls, and hence the book. The book is thoroughly grounded in solid, practical experience in treating patients. The author clearly shows how the intuitive, innate and spiritual inseparably, intrinsically and integrally complements the intellectual, analytic and dialectical. The book respects the readers, it talks with them, not at them. The ideas, feelings and approaches are genuine, authentic and honest. The book is definitely a labor of love, and distillation of critical, hard-headed research, experience, insight and inner struggle. The deftness and clarity with which the author elucidates Yoga, Chakra, Mandala and other delicate Hindu concepts and their application to problems of our mental and psychological health and peace are truly remarkable. Though in all this the physician is never lost. The author - again unknowingly - shows that the classical Hegelian pattern of thesis, anti-thesis and synthesis is not always valid. The author has genuinely synthesized the western and eastern in a seamless whole. For those who want to fully self-actualize, and are looking for a genuine, authentic, unpretentious canonical path, Path to Soul is it.

In Path to the soul Dr. Ashok Bedi has put together a marvelous companion for the person seeking a journey of self-discovery. Readers will immediately be drawn into the careful and thoughtful merging of eastern and western wisdom and they will experience the power this wisdom holds for healing. Using a Hindu template rich in philosophy and spiritual guidance Dr. Bedi sets forth a map for spiritual wholeness that resonates to the seeker in each of us. Employing the absolute best of what current western medicine and psychological thinking have to offer, he weaves a personal program that promises meaning, fulfillment and personal freedom. Each Chapter is an introduction into a world of philosophies and ideas that call for individual action. At the end of each chapter Dr. Bedi challenges us to ask ourselves questions that will lead us deeper into our search or our "true self." He illuminates the connection between physical and emotional pain showing us how spiritual confusion and bankruptcy are part of the overall dis-ease we often feel at different points in our lives. His case illustrations are excellent examples of how ordinary people have sought to find themselves using the methods subscribed to in this text.

Path to the soul stretches beyond the confines of a self-help book. Self help books so often tell us what we need to do to be better, to get "fixed". They imply we are bad and need to "get good". Dr. Bedi's approach assumes that the reader is good and merely struggling, seeking, to get better, to find more, to connect in even deeper ways. To connect beyond themselves to others and to the community in which they live. He emphasizes the goodness of the unique soul into which we are born and then helps the reader construct an individualized program that develops their Karmic Self to it fullest possible potential. He offers a holistiac way of being in the new millenium. I recommend it highly.

In the wake of the devastating terrorist attacks of September 11, 2001 I read, once again, a little gem of a book - "Path to the Soul" by my friend and colleague, Dr. Ashok Bedi.
Like almost every other American that day, I sat stunned, watching the horrifying images unfold on my TV screen. I experienced the entire gamut of emotions from anger and fear, to shocked helplessness and frustration.
As it has in the past, the book helped. I found myself wondering, however, how and why it helped and came to an obvious answer. Dr. Bedi's book is ultimately about restoring balance - the physical, psychological, and spiritual balance that is so important to help us actualize what Dr. Bedi refers to as our "Dharmic potential".

A psychopharmacologist by expertise, I often see challenging, seriously ill patients in whom I employ medications to correct imbalances of the neurochemical transmitters in their brains. At the same time, these patients rarely improve without an understanding of why they have developed these symptoms in the first place, and how imprudent or inappropriate choices have disconnected them from their ability to understand their emotions. Dr. Bedi explains in a way that is readily understandable and comprehensive, the ancient and ageless concepts of Maya, Karma, and Dharma. He explains how physical and psychological symptoms can be seen not only as symbols, but as "whispers from our souls" that actually point the way to a deeper understanding of ourselves, and ultimately, to Moksha or liberation.

What Dr. Bedi has done is unique. He has combined Jungian psychoanalytic insight with his own finely-honed clinical intuition. He has then added his own blend of Christian and Hindu spiritual wisdom to provide a truly integrated approach to treatment. He has described the seven Chakras of Kundalini Yoga and illustrated, with actual clinical vignettes, how Karmic complexes can obscure our pathway to the soul, and can be reconfigured towards Dharma.

The ultimate test of any meaningful art or science is whether it truly helps us to experience the world in a different way than we did before. In this endeavor, Dr. Bedi has succeeded admirably.
Every time I peruse those pages I look at my patients with a new insight and understanding. I also have increased understanding of my own fears, doubts, dreams and life events.

This book invites and facilitates the kind of simple but profound clarity of thought that helps us cope. It is the path to an island of peace in the turbulent, chaotic ocean of life, as we know it today.

and get Dr. Fee's audio tapes from Regent College bookstore.
I studied with Dr. Fee at Gordon-Conwell while pastoring in Cambridge, Ma. Our church supported some of Dr. Fee's mission trips around the world. His books are all great, but his lectures, especially his exegetical NT book studies, are simply unparalleled, satisfying the intellect and the spirit and leading one to experience the Holy Spirit in the Word.

This is a wonderful resource, appropriate for anyone who is seriously studying Paul. It features detailed, thorough, analysis of passages from all of Paul's letters. Yet it doesn't become bogged down in minutiae. Fee's synthesis rises above the details to offer a compelling picture of Paul's Christology.

This book bridges an important gap in the study of Paul. It offers far more detailed analyses of scripture than the many theologies of Paul that have been written. Yet it examines the broad scope of Paul's writings in a way that commentaries on individual letters cannot.

This volume is primarily a scholarly work, but the author's own faith and love for the scriptures are readily apparent. I also recommend it for any academically-minded Christian who wishes to study Paul's letters for devotional purposes. I used this book extensively in writing a Masters' thesis on Paul's letters, but I also expect to use it for preaching.

Those who already own Fee's commentaries on 1 Corinthians or Philippians will find that there is a good deal of overlap between those works and this one--even verbatim repetition at times. However, this book is still worth getting for Fee's writings on other letters, as well as the synthesis.

Dr. Fee expects that this book will be most useful as a reference text and he is likely correct. This is not some 160-200 page large print book with a lot of fill material that you can read in a few days.

It is a thorough discussion (chronologically) of every Christological verse Paul wrote. It shows how Paul made frequent use of the Greek translation of the Hebrew Scriptures (the SEPTUAGINT aka LXX)when he referenced our Lord Jesus in his letters.

I am only an interested layperson but I could easily follow Dr. Fee's discussions.

One of the more interesting concepts (perhaps very familiar to Bible scholars) that Fee uses is that of "echoes." An example would be how 1 Thess 4:16 (the Lord descending)is an "echo" of Psalm 46:6 (the LORD; i.e. YHWH, ascending).

Very useful for reflection and devotional reading. Buy it, its is excellent

If one's eye drifts across the shelves of my study, and if all the loaned books have been returned, you would probably find more volumes by Gordon Fee than any other. I am happy to add his Pauline Cristology to my collection. I am currently designing a new course on the Apostle Paul and this work is invaluable to my study of Pauline Themes.

If you are looking for a detailed, deep review of Paul's Christology then this book is for you. It is not a light read but it is also not so technical and erudite that the average reader would find it too difficult. Dr. Fee has presented the material in an systematic and academic fashion. I suspect that this book will become the textbook for many college classes on the subject. This book and the new book by Bowman and Komoszewski "Putting Jesus In His Place" should end the critic's claims that Jesus wasn't thought of as divine until the 3rd or 4th centuries.

Amy D. Shojai is the author of 16 pet books, and a nationally known writer of pet care and behavior topics. In Shojai's latest book, PET CARE IN THE NEW CENTURY, [she] interviewed nearly 100 experts ... including members of the ACVS, ACVIM, and other speciality colleges. Never before has the veterinary profession been able to offer such amazing medical treatments and such a high level of preventative care. "I am amazed that a person can create a book that covers all aspects of modern veterinary care," says Robert A. Taylor, DVM, ACVS. "This book will prove to be an invaluable resource to companion animal lovers, students and the profession."
---ACVIM SPECIALIST QUARTERLY, August 2001, Newsletter of the American College of Veterinary Internal Medicine

Shojai interviewed nearly 100 experts for the 315-page book, including many members of American College of Veterinary Surgeons (ACVS), American College of Veterinary Internal Medicine (ACVIM), and other speciality colleges. Chapters discuss how modern medicine builds on past success; the way veterinarins are trained; advances in diagnostic tools, medications and surgery; how research studies work; and what questions to ask and where to find specialists (or research trials) to meet the needs of your dog or cat. An A-to-Z guide of a wide range of conditions is listed. The book also includes inspirational true stories of dogs and cats that have benefited from today's most innovative treatments.
---ACVS Newsletter, Summer 2001

[Shojai's] new work features the latest medical advances for cats and dogs. It also includes true stories of miraculous recoveries from pet lovers. Success stories in the book include: a two-pound pooch that's saved her owner's life nine times; Ronald McDonald house for pets; kidney transplants, cancer cures, open heart surgeries, dramatic arthritic treatments, behavioral help and paralysis cures using lasers. Also included in the book is an easy-to-use A-to-Z reference for specific health and behavior problems and frank dicussions on ethical issues such as how much to spend, cloning pets, organ donors and other areas.
---Herald Democrat, Texas

Here is an up-to-date reference book covering modern veterinary care. More than a hundred veterinarians, among them quite a few from Penn, explain many health and behavior conditions, arranged alphabetically . . . The appendix lists veterinary colleges in the United States and their websites. A specialist has completed additional training and is a "Diplomate" of a veterinary specialty college. The appendix gives contact information. The human-animal bond brings up ethical questions, which are thoughtfully covered. . . The difficult subject of genetics is briefly covered. This book covers many advances in veterinary medicine and shows you how to take advantage of them. It's a worthwhile addition to the library of dog and cat owners.
---Bellwether "Animal Crackers" Book Review, publication of University of Pennsylvania School of Veterinary Medicine

This book is a must for any pet owner. I have an extensive collection of pet health books, and most of them do not contain the new, state-of-the-art medical and technological options that this one does. In addition to the newest information available, the book is inspiring for any pet owner facing illness, as various treatment options are easily explained in detail. It is also a terrific book to review before a veterinary visit so appropriate issues and questions can be addressed.

A wonderful book! It is an inspirational power punch. To keep highly motivated, I try to remember what it advises and I review it often. The motivational system it presents has given me a much better understanding of what I must do to become a high achiever. I can also use it to see clearly why some people achieve a lot and others don't. The author certainly knows how to motivate people!

I found this book very inspirational. I especially like the easy reference of specific categories of quotes. At times when some motivation is needed this will be a great tool-I also plan to share some of the quotes with my team in future meetings! The author's six principle! s for reaching higher performance are excellent. The message of taking action comes through loud and clear and I look forward to applying some of the principles in my own life. A great book!

I got more from this book than from some B-School courses that cost me thousands of dollars. The organization of the book is excellent, and the author has used his extensive coaching experience to devise a motivational system that can be grasped very easily and readily put into practice. If there is one book you read this summer, let it be this one--you will gain mightily!

Any professional who is concerned with having more energy and dynamism (and who isn't?) should read this book. "Power Quotes to Energize Your Life" does what the author says it would-motivates you to become more dynamic, and it accomplishes this very quickly. The author discusses his brilliant motivational system in the introduction to the book, and the quotes were obviously very carefully selected and organized in a way to work on the reader's mind, making the reader become more motivated and dynamic. The author has obviously done something very remarkable because, as soon as I begin to read this book, I feel better; and I can open it at any page and get inspiration. I have never encountered a book that has given me more inspiration. When I have to deal with a specific situation, I go to the relevant chapter, and, in a very short time, I get the dynamic thoughts I need for managing. I urge all to read this most wonderful book.

A great book of quotes, beautifully written and organized in such a manner that it's simple to read and very easy to follow. The way the author arranged each chapter, section and the quotes chosen for each topic is unique and seems effortlessly weaved together. This book is immensely readable, it seems like it makes what the author has learned come alive for you. It's a stylish, elegant and generously humane work by the author. It mesmerizes and convinces one of what it takes to live a life of hope and joy in an age of uncertainty and cynicism. It will rekindle your love of life and your desire to make the world a better place for yourself and others. This corollary aspiration generated some of the greatest reading pleasures I've experienced so much so that I wanted to share it everyone I know. I've given copies of this wonderful book of quotes to my Vice-President, the President of the company I work for, several Managers and Directors, colleagues and friends. I also gave a copy to my son who is never without it. I hear him quoting from the book to his friends. I strongly believe that the motivational system the author spoke of in Chapter 1 with the 6 primary qualities have greatly helped my son become more focused in his goals for the future. Think about it - here are quotes from some of the greatest minds in our history at your finger tips to help inspire, motivate and energize you towards a better life.

This is not a review on pragmatics of human communication, it is a review on a book. This might be an imperative read when you're working with human beings and/or when you're a pragmatist, but you'd probably already knew everything in it. This is no book for the communication specialist: it will be too disturbing. There is no 'sender', 'no channel' and 'no reciever' in the bbok. It also has no 'message'. It is also not recommended for people who do not want to change. Finally, it is not for lay people, because it is better to live in ignorance than know that a conversation in basically about nothing.

That human relationships are something mysterious and intriguing is hardly a question. But whether an account of them that is limited by scientific standards can do justice to their complexity and nature is quite another. However, I'm convinced that in this case the subject not only survives the operation - the methodology and presentation don't kill their subject or explain it away - but benefits from it to a rather surprising extent. That is, it achieves the difficult task of being both accurate and rigourous on the one hand and sheading light on the parts of us that have to do with us being human on the other - the thoughts and feelings in our behaviour. This is not only in stark contrast to the behaviorist paradigm dominant at the time this work was written, but marks an equally important departure from the intrapsychic focus of psychoanalysis. Thus the introduction of models based on cybernetic principles, systems theory, game theory, mathematics etc allowed for a completely new dimension in human relations to appear.

The new approaches that made it possible and which found so excellent synthesis in "Pragmatics.." are to a considerable extent traceable back to the works of Gregory Bateson. Indeed, it wasn't untill reading his "Steps to the Ecology of Mind" that I came to realize this. However, the relative lack of originality is compensated by the degree of integration and condensation achieved in "Pragmatics" - perhaps higher than any other single writing in "the Palo Alto framework" before or after has (intended) - which naturally exceeds that of "Steps..." - which is a collection of Bateson's articles dating from 1930s to 1970s. So above anything else, the two make an excellent complementary reading.

The last chapter of this book, which I read over 30 years ago, and still remember to this day, is a true stunner, especially the last sentence. The truth therein is timeless. When I finished it, I remained seated and awestruck for a long time, contemplating a cosmic truth which has never left me to this very day. The specific memory is carved in stone, so to speak.

Ever heard of "Zen and the Art of Motorcycle Maintenance" by Robert Pirsig? Well, POHC goes even further - towards a mathematical truth about our very existence. This book is far more than its title suggests. Quite simply it is the second most important book I've EVER read... and Pirsig's is not the first, either.

If you have the intelligence to absorb it, this book will probably change the very foundation of what you call "me"... it will fundamentally challenge your mind. Read it if you have confidence in your OWN intellect.

BTW - for a reference point, I was the only student in my class at Western Michigan University who apparently understood the implications of this book. It was a 400 level Communications course with 28 students, and the course was "built" around the book.

A very intresting book. After I have got this book, I acquired all the other books by the author and found that this book is probably his best one. A must read for those who are interested in knowing the interactions between communication and paradoxical psychotherapy.

I bought the book wanting to know something more about the world of communication and was delighted to find references to my youth interests: logics and mathematic and to my more recent one: spirituality. What was of a particular interest, even if it might be considered a bit partial, was the importance the authors put on paradoxes both as the root for patology and cure. In this latter respect references are given to zen sayings and their relationships to actual therapeuthical episodes.
A problem stemming for the emphasis put on the interrelated cause of neurosis is that individuals tend to be quite neglected: so giving the feeling that people having no stable relationships with other people must be either totally healty or... incurable.
Already bought two other books from the same author.

Books like these are used for reference and do there job well but this book is different. Its fun to read for somebody who is into business. Why? Well because it is so up-to date, features ad campaigns that are still in magazines, refers to interesting real life examples and case studies from large multinational businesses to small family firms.

Its written well, it highlights the main points on the sides of the page for quick reference but the only criticism is the index isn't very well laid out but you get used to it.

I honestly find my self reading the case studies when i'm bored, so this is like a fiction/ reference book.

On the reference front it contains pretty much everything you need to know for an introduction to undergraduate marketing but be warned it doesn't go that much further. If you are studying for a course which goes into great depth about marketing this isn't for you, it just covers all the basic aspects. Layout is great and the book itself is quite bulky, so its best not to carry around.

I have also got the European edition which is very good, the case studies are different and its slightly smaller and much much cheaper. The cost of this book is astronomical, but it could be the difference between getting a good grade or a mediocre one.

Despite being nearly 1000 pages long, this is one book that I often travel with on business, due to the completeness and accessibility of the content.

This encyclopedic, incredible resource includes chapters and many case studies on:

* the marketing process: marketing in a changing world- satisfying human needs; marketing and society- social responsibility and ethics; strategic marketing planning.

* the marketing setting: the marketing environment; the global marketplace; market information and research.

* buyer behaviour- consumer markets; business markets; and buyer behaviour.

* core strategy- market segmentation and targeting; positioning; building customer satisfaction through quality, value and service; creating competitive advantage: competitor analysis; and marketing strategies.

* product- designing products- new product development and lifecycle strategies; designing products- products, brands, packaging and services; marketing services.

* price- pricing policies- considerations and approaches; pricing products- strategies.

*promotions- promoting products- communications & promotion strategy; promoting products- advertising, sales promotion and PR; promoting products- personal selling and sales management;

* place- placing products- distribution channels & logistics management; placing products- retailing and wholesaling,.

It's well written, well supported with references, attractively illustrated, and easy to read at chapter level down to sidebar level (I've never read from end to end in one sitting!). The only complaint, is that because of the broad and deep coverage beyond traditional marketing, newer breaking ideas are not covered.

Overall highly recommended, particularly with a slimmer latest "fad" business/ technology/ marketing book to confirm that you are not missing anything that may add value to your organisation or clients.

[Refers to European Edition ISBN 0131659030 by Kotler, Armstrong, Saunders, Wong 1996 ]

This book is one of the best marketing books. The content of book is very comprehensive and embellished with cases that help you better understand the marketing theory. Especially, the most fascinating aspect of the book is its chapters about INFORMATION TECHNOLOGY and its impacts on the marketing concepts.

You can buy this book even for its excellent cases. I strongly recommend this book to all MBA students whose interested field is marketing.

i borrowed it from a liberary to make my search but i lost it before i finish my search and i need it very much

A very detailed but not a confusing book. Suitable for a foreign student at a level of intermediate english. Especially the cases motivates you to the Marketing area.I offer you to study with the CD...

I'm sure you can find hundreds of books which gives detailed historical information and debates of the Man (pbuh) who most influenced the world. (Either you are a muslim or not this should be accepted as a fact)
On the other hand, there are very few resources which focuses on the spirit and soul of this Man's important claim. He came up with a matter which shakes His own centuries beliefs and enlightenes the past and today's world. If you would like to get a better understanding of Prophet Muhammad's message in this century don't miss this invaluable resource. Whether you believe in Him or not I guess He deserves (at least) to be heard.

Easy to understand. New aspects of an important men. Never read these information before

Bob

There are many books on Prophet Muhammad's life. What sets this book apart is its treatment of the various aspects of his life. Rather than a chronological treatment, it is subject oriented and relates the events in a manner for the reader to understand this person and take lessons or examples. This book is especially valuable for those who are seeking to understand the personality of Muhammad (upon whom be peace and blessings) and for parents who would like to learn about his life in their role as parents.

I'm the coulumnist of a newspaper whose name is Cumhuriyet. It's been pressing all over the Turkish Republic. Until I had read this book, I have negative thoughts about Mr. M.Fethullah Gulen. But I realized that I was wrong. His love and respect to Prophet Muhhammed(SAV) is so pure and good that affected me and my thoughts to Mr. Fethullah Gulen. I appreciate and congragulate him about this work. Hope to meet him as soon as possible. I Hope he gets well soon.

This is one of the best books I have ever read, I have known Mr. Gulen as a big scholar for many years, but have never had a chance to read his books, only read some articles based on his works. I am sure the original version of this book must be a real pearl, which is in Turkish (this is the translation of the original version - by Ali Unal).

Throughout the book he supports his points with related Surah from Quran, or from Prophet's traditions (Hadith). This was very eye opening for me. I am really amazed by his religious knowledge Mashallah, for that I would like to show my respect. May God be pleased with your works Mr.Gulen and lengthen your life so that we could get more knowledge and books like this from you.

I would recommend this book to all the people who would like to know Prophet Muhammad more. This book should be a priority in your list.

I cannot wait to read Mr.Gulen's other works.