Business-failure
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The finest book on selling I've ever read
The Best Book Ever Written on SalesOther Recommendations: "How to Win Friends and Influence People" by Dale Carnegie, "Power of Positive Thinking" by Norman Vincent Peale, "Lateral Thinking" by Edward DeBono and "Breakthrough Advertising" by Eugene Schwartz.
A timeless classic!The book lived up to it recommendations.
There are many ideas in this book that anyone in any field can relate to. Even if you are not a salesman, there are many ideas in this book that are about "how to achieve success."
If you are interested in achieving success I highly recommend you reading this book and applying the principles within. Wishing you best of luck and much success,
Your devoted life coach,
Zev Saftlas, Author of Motivation That Works: How to Get Motivated and Stay Motivated

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Required Reading for the Embattled EntrepreneurHyatt and Gottlieb have written an excellent text on professional/career failure. The authors start the book by imparting intrepid examples both personal and private, of the emotional processes associated with failure. They accurately describe (often in painful and excruciating detail) the feelings of fear, isolation, shame and remorse associated with losing a job, status, money or some combination of the three. One can not only relate to the loss of purpose, the punctured egos, and the declining sense of self of those who have failed professionally, but also can actually feel as if it is happening to him or her- for it at some point has happened to him or her. They emphatically stress that career failure is something that eventually touches every professional, in some cases sooner, and in others, later. In this way, they show that failure has no prejudices, and everyone is a card-carrying member of this club, whether they realize it or not. As such, in dealing with failure, it is extremely important for the individual to realize that he or she is not alone in the experience, even if our greater society compels us to put up a strong front and pretend that nothing is really wrong. In order to healthily deal with failure, the authors emphasize the importance of understanding the meaning of failure in both the personal and the societal context, and elaborate upon how the feelings associated with failure unfold in the individual. Many people define themselves based on their occupation, their professional affiliation, or their status in life, and it comes as no surprise that these are the people hardest hit by career failure. Those of us who have cultivated other sides of our personality, such as those of us who live for our weekend hobbies, or those of us that are family or community oriented, tend to handle career failure much better, and can even take it in stride. Although many readers and those who have experienced failure or are currently experiencing failure may not believe it, failure actually gives people options, which the authors not only demonstrate, but also help the reader identify and ultimately take advantage of in later chapters.
In the first part of the book, one chapter each is devoted to defining the characteristics of failure at the level of the individual and the society, dealing with the feelings, which occur in stages, associated with failure, how our career failures can affect those closest to us, and how men and women respond to career failure. The second part of the book focuses on taking failure in stride, and offers a comprehensive strategy for personal reinvention after suffering a career failure. Arguably the most important part of the book, this section devotes one comprehensive chapter to each of the following topics: discovering why one has failed, gleaning from the failure some positive knowledge by re-interpreting the events leading up to the failure, recognizing and casting off old and inappropriate labels and finding new ones, expanding one's career choices, and making the transition from the old professional to the new, centered and focused individual. The authors also include in this section of the book a bonus chapter that showcases two successfully reinvented individuals, and elaborates upon the nature of their failure, how they dealt with failure, and the process of their reinvention. Each chapter in the second part of the book provides the reader with powerful tactics to build a new, improved person from career failure, and allows one to rise triumphantly out of the ashes of failure, much like the proverbial phoenix. The third and final part of the book, entitled 'Towards Real Success', helps the reader to win the internal battle associated with failure. While the second part of the book helps to outwardly reinvent the individual for career success, the final section of the book helps the individual to cultivate a new perspective, a new outlook- on career failure. This part of the book encourages the reader to look upon failure as a learning experience, and as such, helps one to regard failure as a temporary setback that one can learn from.
The authors have written a truly empowering book, one that entrepreneurs and professionals must read and keep alongside all the other books on career and entrepreneurial success, as there inevitably will be one or more notable, spectacular and in some cases unfortunately public failures on the path to a successful career journey. In the end, I can only say that there is no shame in taking a risk, giving one's all, and failing, and I wholeheartedly believe that true shame results from failing to try, failing to risk, fearing change, and failing to grow. These, I truly believe, are the things that comprise the regrets in one's life.
Moving onward and upward after a setback
So, You Lost?If your setback is affecting your health, your marriage, your friendships, there is hope.
If you have been moping around the house for a year or more, read this book.
If you've tried and tried to "move past" your personal problems, buy this book now.
If you have been searching for an answer, this is it.
Read this book.

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Excellent ReadThe author engages the reader in a story book fashion with actual bankruptcy stories, the cast of characters, investment philosophies/strategies and lessons to be learned.
The author also sprinkles in bankruptcy laws and procedures for those who are not as conversant in the field.
Overall, I highly recommend this book to anyone who is interested in profiting from distressed companies.
Not for the faint of heartBut, the book doesn't cover these topics in mere textbook fashion. Rather, it introduces us to some of the most famous vulture investors of all time and provides exciting narratives of their significant investment successes and failures. The cast of characters is fascinating. One ends up with a very good feel for the type of personality needed to work in this field: financial/legal wizard who combines the ferocity and tenacity of a wolverine with the haggling skills of a hat merchant from the garment district.
One of the most famous of the vulture investors is Marty Whitman, whose book "Value Investing: A Balanced Approach" forms an invaluable companion text to this book. "Value Investing" provides the theoretical underpinnings; "Vulture Investors" shows the theories in action.
ExcellentThe book went into great detail about the hierarchy of security claims and how they work in bankruptcy. The examples showed how the investor classes work with and against each other in bankruptcy and the roles the b/k judge and attorneys played. With many different narratives the reader is able to see different outcomes and the extreme risks and rewards involved in this type investing.
The book's main focus was on the personalities involved in buying distressed debt and then trying to influence the b/k process mainly through the courts but sometimes in prepackaged b/ks.
In summary, I learned a lot and enjoyed the stories also. The only caveat I would have is that the book was originally written in the early 90s so there are not new examples although the author did give summary updates on the companies and investors up through 1998.

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Required reading for all project managers and sponsorsKendrick approaches risk identification from the perspective of the project manager in the areas of scope (project deliverables and product), resources (people, materials, and money), and schedule (time). He addresses each area in a separate chapter with practical advice on how to identify and document potential risks. An aspect of these three chapters I particularly appreciate is the depth of information that allows the reader to address each area of risk at different levels. Kendrick does this by providing an array of analytical tools. For example in Chapter 4, "Identifying Project Schedule Risks," the reader could use the list of common schedule risks and probably account for 80% of the schedule risks for their project, or move to a deeper analysis of risks associated with delays, dependencies, and errors in estimation. In the area of estimation the reader is presented with an array of estimating techniques that can be used as appropriate to detect potential risks in estimation.
Chapter seven on "Quantifying and Analyzing Activity Risk" appears just in time. After reading the first six chapters the reader may throw up their hands and declare "I can't manage all of this!" As an experienced project manager, Kendrick gives us tools to help select the risks to manage. All potential risks on a project are not manageable or worth the time and effort to manage. This chapter gives sage advice on how to select the vital few.
A key element in Kendrick's approach is distinguishing what he calls "activity risk" from "project risk." It is easy for the project manager to focus on risks associated with various activities and forget the larger picture. In fact there may be times when the risks associated with each activity seem minor but when the project is viewed as a whole the project is very risky. Kendrick provides tools for quantifying and analyzing risk at the project level as well as a chapter on managing project level risk.
I end this review with three overall comments. First, pages 17-24 should be required reading for all senior managers and anyone who sponsors a project and there should be a test at the end. The biggest risk for too many projects is unknowing, unthinking, or uncaring managers who are driven by near term profits and stock prices. Second, readers should not be put off by Kendrick's inclusion of statistical and mathematical information. Such information comprises less than 5% of this book and it would be a shame to miss the other 95% due to a fear and loathing of numbers. Finally, if you can't find any other reason to read this gem, read it for the intriguing history of the building of the Panama Canal. If Kendrick ever decides to stop managing projects, he has a bright future as a writer of interesting history.
Project Risks
Practical Risk ManagementDirector
Project Management Division
GSA, Philadelphia
Anyone who - like me -- has struggled to relate the abstract discussion of Risk Management in the PMBOK to actual project management practice will welcome this down-to-earth presentation. This book shows how to incorporate risk management into the planning of your project along the way - the entire way -- of the project development sequence.
Mr. Kendrick had many years of practical project management experience with Hewlett- Packard and headed their in-house project management training and consulting program. Over a period of 10 years, he trained hundreds of project managers at HP, in other organizations world-wide, and at the University of California at Berkeley and systematically collected information about the most significant risks they had encountered in their projects. The result is a database called PERIL (Project Experience Risk Information Library), that contains 222 projects sorted into risk categories based on type and impact. In this book, these results are integrated with the PMBOK processes of project development in a way that shows what project management is really all about.
Anecdotes from the construction of the Panama Canal are interestingly presented at the ends of the chapters. These describe how the concepts of each chapter were applied - or not - first by the French in their failed attempt to build the canal, and then by the Americans in their successful endeavor under the sponsorship of Teddy Roosevelt.

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Great for all managers, not just turnarounds
Right on TargetI am an investment banker who, on occasion, has a client that gets into financial trouble. I find the book very helpful in both organizing a turnaround plan for the client as well as in coaching the client in taking corrective action.
When I first read Dr. Bibeault's book, I immediately recognized that this author knew exactly what happens to a troubled company and has mastered the tools of recovery from practical experience and not from some academic research. Bibeault's turnaround steps are simple and realistic and therefore can be applied in a variety of circumstances.
Each time that I encounter a turnaround situation, I offer my client a copy of Corporate Turnaround with relevant passages highlighted. As a first step, I always turn to Chapter 19 - "The Emergency Stage", and put emphasis on the section that covers Cash Flow Analysis and Control. Building a chart similar to the one showing a cash flow plan is an especially useful way to get started in the right direction.
I am delighted to see that this book is back in print because it's the best in its field. And in my case, its teachings have helped to save a number of companies from almost certain bankruptcy.
Jim Herrmann
Definitely a primer for turnarounds
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For the novice entrepreneur or corporate executive
weLEAD Book Review
The Greenfields Approach is unique and based on a straightforward principle. Too much of the planning and thinking we do is incremental and becomes self-limiting. Too much energy is spent in piece meal planning, benchmarking and strategies. This leads to false assumptions and self-imposed constraints. Denis Orme defines the Greensfields Approach by asking two questions. "If you were starting the business or business unit tomorrow, would you do business the same way?" Secondly, "If you were embarking on a career as a recent graduate, would you launch or grow your career the same way?" He then replies, "If you would not do things the same way, then why are you doing it that way now?"
Lessons From Leadership Failures-The Greenfields Approach has seven chapters and 63 modules. It is a virtual handbook outlining actual leadership failures, the lessons to be learned from these failures and how the reader can do it differently. As Denis Orme candidly writes in the introduction, "This book is about leadership mistakes in each key area of business and the lessons learned from mistakes made by other senior executives and myself." For example, Chapter 5 is entitled Flavor of the Month. In this chapter, Orme cautions against consultants or technologies that attract the latest fad or buzzword to solve problems rather than cost-effective solutions.
Lessons From Leadership Failures-The Greenfields Approach is truly different in approach and purpose. It is not simply another text on leadership, but a serious analysis of past business failures, lessons to be learned and how to do it differently.
Lessons From Leadership Failures
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Pearls of Wisdom
Manager's Must
The only prescription!Thanks to Hank Moore, we now have a credible Big Picture Thinker who has the life saving prescription for business of all sizes in these most dynamic of times. Take a step back, look up and all around and with the conviction of Corporate Responsibility, take an ethical look at the entire Business Tree from the roots to the leaves. Then, define the ethical vision required for the long term growth and prosperity of the business. Only this process will gain and maintain the trust and confidence of the stakeholders.

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Deceptive title but enjoyable
A must share book!A great book! Perfect for gift giving. It was fascinating to read about the personal challenges and failures that even the most successful people experience. I really enjoyed the quotes that appear on each page. They are perfect for adding to your desktop to inspire you throughout the day. Treat yourself and others to this book. You won't be disappointed. :)
Offering valuable life lessons
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The Real Book on TurnaroundsThe book gives the precise focus and direction needed in the first 30 days of a turnaround or need to change any current business. Key chapters which focus on the basics of any good turnaround are:
Chapter 6 - Specialize or Die & Slash Costs ( Reduce Burn)
Chapter 11 - Crawl into your Customer's skin ( Customer focus)
Chapter 25 - Tighten the ship ( Profit enhancements)
Great stories and advice on Board management as well as the search for a New CEO.
Great for turnarounds, Start-ups and any exisiting business trying to improve profits.The benchmark for Turnaround Books.
Practical, easy to read book on turnaroundsThe author offers 69 small chapters of advice. There's everything from what to do first on a turnaround... to how to get the best price selling your company. Nearly every page is heavily underlined in my book.
The topics that I particularly found valuable were: "Find the margin, cut all other costs"; "Specialize, do it where the margin lives, stop everything else"; "franchising is more about real estate than the business";his chapter on "make what sells" and the importance of low cost and his abundant advice on how to cut costs; his recommendations on increasing price on certain product types; setting your debt levels at the "10 year flood plain" for your company; demoting IT because it operates with its own agenda; stopping the CFO from gambling; cutting down on consultants and moving them over to more of a performance basis... well the topics go on, but you get the idea.
There's lots of advice. It's blunt and somewhat in your face. The text is easy to read and interesting too. There are lots of small stories that illustrate the points.
Overall I recommend this book most highly, not only for business turnarounds, but for any CEO or CEO wanna-bee. It would make a great book to take on business travel and read on the airplane. It's easy to read with the small chapters, and many topics. This is easily a 5 star book.
John Dunbar
First Source for Turning Finances Around
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Is it Kryptonite or Gold?Having gone to Oberlin College in the late 80's (the heyday of "political correctness" and ground zero for that movement, in fact) I am well-acquainted with "liberal" views on life, society and personal responsibility. Lots of noble notions, not much pragmatism or self-evaluation. If you're a die-hard student of the P.C. movement, this book will offend you, even freak you out. Kryptonite! Why? Because it reminds you that YOU are primarily (nay, entirely) responsible for your sense of happiness and direction in life. Which you'd think would be self-evident enough, but somehow isn't to people who are used to blaming others for their woes instead of examining their own premises first. Check your premises!
Political Correctness plays strip poker with this book and loses, ends up buck naked, an emperor with no clothes. BSAF is a superb antidote to P.C. because in a matter of a few short chapters, it very effectively strips away common illusions about what makes us miserable in life and who's responsible for this phenomenon, based on its roots (no finger-pointing allowed anymore). It's a challenging read! But if you're ready to move beyond demanding that others help you realize your best self, and ready to start demanding that growth of YOURSELF, you'll find this book is pure gold, a very effective tool for shifting your consciousness towards enhanced self-reliance.
I don't say that lightly, because I've read dozens of "self-help" books, been in therapy, even been prescribed anti-depressants. I wish I'd found this book first! It's a page-turner, a quick read, but very potent. It really truly did change my life. I read it again six months later and it had improved with age. If you suffer from bona fide clinical depression (for example) or some other truly severe challenge, keep your therapist around. If however you are among what the profession calls "the worried well," then wrap up your sessions, get off the Zoloft (or Prozac or whatever) and READ THIS BOOK. With a cheap paperback version in print, you have nothing to lose.
FYI...
1) The current edition graciously omits the somewhat noxious and outdated chapter on homosexuality that existed in the original version. Otherwise, though, the book has aged remarkably well. In fact, you could almost believe it was written in the mid-Nineties in response to P.C. rather than in the Sixties as it was. It still packs a wise, timeless punch.
2) The book is based heavily on Adlerian psychology, which is very much about the individual and self-reliance.
3) It's not a detailed "how-to" book (which is why I'm giving it 4 stars rather than 5)-- it's big on ideas, but a little short on practical solutions for self-improvement, and might leave you wondering "Now what?" In that case, you may find that books like "Feeling Good" by Burns or "Awaken The Giant Within" by Robbins (no, really) offer you more pragmatic advice.
Kryptonite or gold? It's up to you now.
Life FundamentalsI have not found a better book for getting focused and back on track when in emotional pain.
beyond success and failure
Bettger's writing style makes the book an easy read, and the information contained in the book is practical and easy to apply. For anyone in the sales profession, or those considering a future career, this book should be a part of your library