Business-day

When my former company was being replaced by a larger organization, many people were concerned about their future employment. Gary Grappo personally conducted workshops for our staff utilizing the book as text. Those participating in the workshops and following the plan successfully landed jobs in their locations and careers of choice. We've kept in contact and they unanimously give credit to following the plan outlined in "Get The Job You Want In Thirty Days". This experience created a positive attitude toward outplacement. The book is not a one-time resource, but provides continual reference for supporting successful goal setting and self-marketing. It is a permanent resource in my personal library.

I spent some time wandering around looking for that career change/next job and found myself unemployed, living at the beach, running out of money and in need of a job fast. After reading Get The Job You Want in 30 Days I had the confidence and a simple, effective plan that helped me land a job in about 21 days. I didn't just read it once and put it on a shelf but referred back to it throughout my search. I still refer back to it for help with thank you letters and updating my resume. It is quick, easy and practical.

I just got through reading Mr. Grappo's book on how to get the job you want in thirty days and would like to send many thanks for helping me on the quest for new employment. The book was very concise and to the point. It is hard to believe that a book this small could contain so much useful information.

Great Book! I totally enjoyed reading it. I have a small collection of books on money management. None have moved me to action such as this one. It was so easy to read. Everything was explained very well. What I also loved about this book was the endless resource Ms. Stephens gave. Her example of everyday people whom did well investing small amounts of money encouraged me tremendously. I founded myself running back to my budget trying to find more money to invest. She removed all my fears and doubt. I hated keeping a budget at first. I hated seeing in printed how much money I did not have. Now I love keeping my financial records. I gladly count my pennies because I know it is my beginning of a bright financial future! Thank you Brooke Stephens.

Brooke Stephens has written a book which is a presentfromheaven. I bought this book... some time ago; what asteal. Anyhow, I thought it was like the Suzie Orman's book, but once I started to read this book, I notice there was something different here. It was a simple day to day plan for personal growth as well as personal finance. The financial guide is not a get rich book but the book is for those of us who truly do not understand finance. BS book could also help the knowlegeable finance manager out there. I must tell you this, I have read only 100 pages and I already must say it is worth 10 stars. This book has drove me to pencil in notes in the margins. The booksellers have not given this book a top spot in their stores, and I must say, I wonder WHY. Good people, please, do not pass up this book if you are interested in making your finances better. Wow, enough said here, but do not forget to come back and check out my next review.

Personal Finance Books are no sure thing for riches, but this BOOK is not just good, but VERY GOOD !

Wonderful book for those who want to learn how to learn how to gain control of your money and invest.

Lou Holtz, currently the head football coach at the University of South Carolina, has written one of the best, and most enjoyable leadership books I have ever read. His game plan for success was largely told through his gridiron experiences, but this plan is about much more than just football-it is a proven, common-sense guide for succeeding in the game of life.

What makes Holtz's life and leadership insights so compelling and believable are his dynamic life experiences and his incredible list of accomplishments: parents were divorced; fiance' broke off their engagement, but they later married and remain so after 40 years; only coach to lead 4 different programs to top-20 finishes and 6 different programs to bowl games (William and Mary, N.C. State, Arkansas, Minnesota, Notre Dame, South Carolina); 23 of 32 college teams he coached have received bowl bids, with 18 top-25 finishes, 8 top-10 finishes, and one undefeated national championship; 3rd winningest active coach and 7th place all-time with 243 victories; wife's heroic battle with throat cancer; fired or let go as assistant coach more than once; polled as the best motivational speaker in the country two years in a row, and his motivational video "Do Right!" is the all-time best-seller; guest speaker at most Fortune 500 companies; and was invited to the Oval Office by four different presidents.

Holtz's game plan consists of ten steps. Each step is explored in detail in its own chapter. The colorful, real-world stories and humorous anecdotes Holtz used to present the steps' lessons perfectly complemented his conversational writing style. The final chapter is considered the "end-zone" of success-where you can be if you have the courage, desire, and character to apply the lessons described within the plan's steps.

The book is jammed full of common-sense, spiritual, philosophical, and motivational life and leadership perspectives. The most memorable passages for me as a father, leader, and follower were Holtz's thoughts about discipline:

"For me, a disciplinarian is someone who requires that people understand the consequences of their decisions. You use discipline to reinforce choices. Our athletes and my children knew that if they chose to misbehave, they were also choosing to pay the consequences...In each case, I never punished anyone; the offenders chose the punishment themselves by their actions."

He illustrated his commitment to being a disciplinarian by describing the circumstances that led to him suspending his top three Arkansas players before the 1977 Orange Bowl (against Oklahoma), and to suspending two of his best players before his top-ranked Notre Dame team played the second-ranked University of Southern California in 1988:

"[They] recklessly violated our Do Right rule, which governs personal conduct...These were not bad guys; they simply made a bad decision...I didn't want the keys to our offense to miss our biggest game of the year, but when they decided to break our rules, they also decided to miss the game. Now I had to support that choice."

Holtz is a master motivator and a proven true winner in football and life. My highest recommendation for this book is best captured by Holtz himself when he wrote, "As you know, the only things that will change you from where you are today to where you want to be five years from now are the books you read and the people you meet." I hope I someday get a chance to meet Lou Holtz and thank him for his outstanding book on life and leadership.

I bought this book at Notre Dame when I was visiting my brother and it is a great book. Good thing I am a ND fan or I would have never found this book. I agree with everything Lou Holtz says in this book. I think it is all very true and makes good sense. It helps when he uses real life encounters as examples. I read all of the reviews inside the book from many celebrities who have found this book of great help. Lou Holtz can show you how you can win at anything you do, every day.

A truly inspirational motivational book which has turned my attitude towards my career on its head. Mr Holtz' and Mr McKay's style is uncompromising and challenging - "If kissing a** was not a metaphor would you still do it to achieve your goal? If the answer is "No" toss this book in the trashcan now and go flip burgers." Drawing examples from notable "winners" from history the authors urge readers to harness their power and potential to achieve their dreams. Though I say so myself, Alexander the Great would have been "who da man?" as I nailed that paper towel distribution contract. I'll chalk that one up to "Winning Every Day" which I've certainly made part of my game plan for success in the public hygience product supply field.

I like models and charts but I shy away from set formulas or programs.  So, I was pleasantly surprised to find that Get Clients Now! offers something for everyone. It seems a little bit like the new Weight Watchers Program with the concept of arranging your points in a manner that best suits your current goals. In fact, C. J. Haden uses the concept of a daily meal plan as part of the 280 day marketing plan.

First, Hayden identifies the six key strategies for marketing and then lists about 20 specific actions under each of the six strategies. These actions represent the various activities you select to develop your own marketing plan. The plan itself has three sections: Appetizers - one or two activities to help create success. Main Course - seven or eight activities to focus on getting business. Dessert - one activity to take care of yourself.

Is this a simplistic formula? Perhaps. But you get to pick what you want to do and accomplish in a straight forward way. It is easy to track by using the worksheets. What I really like is that when you complete the cycle, you can go back, set new targets or areas to work on and begin the 28 day program again.

Am I going to do it? Well, I borrowed this book and then ordered it on-line. By the time you are reading this, I am filling in the worksheets and beginning my own program.

C.J. Hayden has taken the mystery out of marketing. She has written a book that is easy to read, easy to understand and most importantly easy to follow. The gold in this book is the worksheets. They take the theory to practice and create a step by step process that leads to profits. In the first 28 days, I added $5000.00 to my bottom line! The focus and clarity this program creates is amazing. Anyone trying to grow a business without this book is doing it the hard way.

Ahem, Ahem, Ahem....let me clear my throat and then simply say: This is a fantastic book that takes common marketing knowledge to new heights. The simple step-by-step marketing strategies are designed to help any and every small business succeed. No more feeling overwhelmed with your marketing campaign, no more wondering if your initial steps are the right ones, and no more guesswork. Hayden takes you through each step and helps you develop a plan that is right for you and your business! Excellent!

Order Get Clients Now! today!

Having studied Advanced Candlesticks and the more complex methods of technical analysis, reading Mr. Saul's work was refreshing. It was clear, concise, and useful. And it's a huge difference to read clear concepts from an actual trader, instead of an academic with no trading experience. Saul will give you a winning strategy and an edge over other traders.

I wish he had written this book 4 years ago, it would have saved me $$$ that I needlessly spent on other technical analysis books.

Michael Saul puts charting and trading off the charts into simple and easy to understand direction. While a lot of people like to complicate the art of trading, Michael breaks it down into a strategic pattern to be a successful trader. My trading has improved dramatically and can now say I am well on my way to being a full time successful stock trader and controlling my life with the expert help of Michael "Tiny" Saul

STJINC

I've read many books on TA, but this one takes the cake. It's easy to understand and extremely concise. Mr. Saul explains several market indicators and how they relate to overall trends, but more importantly, he covers the false readings that those indicators can sometimes project, -and how to identify such anomalies. I am a day trader, and this book has found a home on my trading desk. If you trade, or if you just invest, -know what your broker knows, and buy this book.
- JDL.

This book is wonderful. Unlike many business books which take one very simple concept and drive it into the ground over 400 pages, Wharton on Dynamic Competitive Strategy has several (17) discrete topics which are interlinked through common themes. Need to understand applications of game theory to strategy formulation? Want to understand how to structure scenario analysis for a working session with a group of business unit directors? This book will help you understand some very academic concepts with very real, material impact when used properly.

This is also a great book for MBA students who want to understand a topic before taking to a whole class.

One final point, the caliber of the authors is incredible. Each author is writing about his/her specific areas of expertise, and the topics are extremely timely.

These are my opinions alone and not necessarily those of my employer.

A well-chosen set of essays is compiled, based on a 4-level framework: i)Analyze the competitive environment, ii)Anticipate competitor's actions & reactions, iii) Formulate Dynamic Strategies, iv) Choose among alternative strategies. The book provides a great way to update one's strategy knowledge.
But I find 'Mastering Strategy: The Complete MBA Companion in Strategy' by Financial Times Editors to be a better book with greater depth and broader spectrum.

Both editors are marketing professors at The Wharton School (University of Pennsylvania), which is the world's leading business school (BusinessWeek and Financial Times). George Day is well-known for his market-driven strategy, while David Reibstein is one of the leading scholars in the field of competitive marketing strategy. The book is split in 4 parts, each consisting of 3-to-5 stand-alone chapters.

Part I - Understanding Advantages in a Changing Competitive Environment - discusses competitive arenas, competitor analysis, and competitive advantage. The first two chapters expand largely on Michael Porter's (Harvard Business School) frameworks, whereby the other two chapters introduce approaches to include policy and technology trends into the strategic planning process.

The aim of Part II - Anticipating Competitors' Actions - is to get inside the heads of competitors. Chapters 5 and 6 explain the possible use of the game theory within competitive strate!gy and strategic decision making. Chapter 7 builds on these chapters to integrate the economic frame (chapter 5), the behavioral frame (chapter 6), with an coevolution frame. The final chapters of this part introduce frameworks and approaches to understanding competitor response and competitive relationships.

Part III - Formulating Dynamic Competitive Strategies - builds on the first two parts and introduces approaches to designing strategies. It introduces reactive strategies, preemptive strategies, signaling opportunities and uses, competitive positioning, and antitrust constraints (which is increasingly important to companies).

In Part IV - Choosing Among Alternative Competitive Strategies - the three chapters introduce methods and frameworks for choosing the right strategy. Chapter 15, in which conjoint analysis is combined with scenario analysis, is perhaps the most complicated chapter of the book. Part IV also introduces the possibilities to use simulation !tests for analyzing and testing strategies.

Although this book is named "Wharton on Dynamic Competitive Strategy", there are various chapters from other academic institutions. Each chapter is an excellent piece of work and can be read on a stand-alone basis. For beginners in the strategic field I recommend chapters 1 and 2 highly. The book is written in business US-English.

Through the busy device of sidebars and margin notes left by a fictional consultant, this beautifully printed novel of "Total Quality Management" is as much an in-joke on the editorial nurturing of a novice journalizer as it is an experiment in loosely melding fiction with nonfiction guru-management primers. Laurance Allen's deadpan closing publisher's note buries the efforts of Baird (who also designed and produced this amusing and informing business reader) within the context of researchers, proofreaders, sources, editors, and, of course, the suits who made it all happen.

I love books that are different. When I saw this I bought it right away. I was not disappointed.

Day Job is just about the funniest thing I've ever read. The author is really demented.

My only complaint is it's physically tough to read at times, but it only adds to the charm of the book.

I think you've been watching too much of the X-Files! Paranoia is an unfortunate side-effect. The book is NOT by a TQM sympathizer-it completely makes fun of silly management initiatives. It's not sneaky--it's BRILLIANT!

I enjoyed reading this book. Ellie Kay has a unique sense of humor. Wacky, might be a good word. (She calls herself the Coupon Queen and even has a nice tiara to wear.) She stresses coupons highly, so if you live in a rural area or hate coupons, then you might want another book. She tells A LOT of humorous type stories, mostly about her family. Her lovey nicknames for her husband Bob might be irritating if you're single or just want a less nonsense- more tips type approach. She does have a lot of references towards Christianity, although I didn't find it objectionable. I was impressed with the gardening section, and the holiday section. (Christmas is about Christ anyway, so the religious overtone feels like it "belongs" there.)The book was entertaining, and could be helpful, particularly if you need help with coupons and meal planning. The last self-serving chapter, (fan letters) was odd I thought. Overall it was a good read.

With four children 10 and under, I am always trying to find ways to save money. I have just recently bought both of Ellie Kay's books and enjoy both of them tremendously! I can't wait to share what I've learned with my family and friends. I am going to recommend to everyone I know to go out and get these books. These suggestions will help out so much, especially with only one income( my husband is a SGT in the US Army) and seven people in our house. Ellie, thank you so much for sharing with others what you know about saving money!

Once again, Ellie Kay helps us learn the art of saving money. She is a
master at it! Thankfully, she helps us thru the tricks of saving money and
having fun at the same time! Her tried and true cost saving methods make
saving cash fun for all involved. You'll want to ready this book again and
again--and share it with your family and friends alike!

Most of the quips are on the mark and quite a few are very funny! Helps to keep things in a light perspective in these days of "here today, gone tomorrow" ! Found the Feb 25 one very relevent to that.

Why not five stars ? I feel guilty wasting so much paper. Wish I had an online version inbuilt in MS Outlook. MS and Scott Adams - now that is some combination!

If you work in a "cube" and work for corporate America, you can't help but appreciate Dilbert and his co-horts. While the comedy can be cynical, I think it's very funny...mostly because much of what is in the comic strip is true.

The 2002 Dilbert Day-To-Day Calendar is a must buy comic calendar! The comics include all of your favorite Dilbert characters like Wally, Alice, the Boss, and Dilbert, just to name a few. Every comic is full of uproarious humor. You'll love it. I guarantee!

There are many original great ideas presented in this book which stand alone on their own merit. But perhaps the biggest idea of the book is for companies to view a job transition as any other business process- and subsequently look to optimize it. There are so many transitions in most companies in any given year, that having a process that makes more transitions successful and the new employees effective sooner should noticeably improve the bottom line. Most importantly, this book makes you think!

Also noteworthy in this book is its straightforward organization- the book lays out 10 areas to consider during a transition, then dedicates a chapter to each, and concludes with a brief summary. The book also reads well, and has examples to clarify the 10 areas.

I was on day 6 of a new CEO job and everything was falling apart -- I encountered serious resistance to even minor changes that obviously needed to be made. Reading this book, I realized I had walked into a problem where management saw the company was in need of a turnaround, but the employees had no idea and saw their company as a steady success story.

Every bit of this book is gold. From how to approach change implementation based on situation, to managing upwards, to making the mental switch to your new position, it's all been helpful.

I work for a leading health care company and went through one of Watkins's transition forum programs here. If really helped me get off to a running start. We also got his negotiation book, Breakthrough Business Negotiation, which also was very helpful. I've since also read his book on influencing government and business strategy, Winning the Influence Game. Definitely helpful if you are dealing with issues of regulation and reimbursement as we are. It's nice to see him getting recognition for the First 90 days, but his earlier stuff is just as good, if negotiation or influence are important to what you do.