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Book-to-bill Books sorted by Average customer review: high to low .

Book-to-bill
Rick and Bubba's Expert Guide to God, Country, Family, and Anything Else We Can Think Of: Including a "Best of Rick and Bubba" CD!
Published in Paperback by Thomas Nelson (2006-03-07)
Authors: Rick Burgess and Bill Bussey
List price: $16.99
New price: $1.93
Used price: $0.01

Average review score:

"If y're not shur 'bout 'sumpin,keep yer mouth shut!"
Helpful Votes: 0 out of 0 total.
Review Date: 2009-02-19

For some good ole Southern humor and pure bellylaughs;you can't go wrong with Rick and Bubba.
Most people go through life and take everything serious and wonder why the others are having so much fun. It's all a matter of attitude,and no matter how bad things seem to be,it's people who look at life around them and see outrageous humor at every turn of events,that have the fun.
The book is a great read,but the CD that accompanys it is a real blast.These two guys just feed on one another ,and through highly developed senses of observation turn what most people just take for granted,into side-splitting humor.
We all go through the routines of Sunday morning,Fireworks,Arguments and happenings at Sports Events,Uptightness over Religion ,Hi-Jinks,and all the other events that make up our daily lives;but this pair ,seemingly without any effort,find humorin it all.
Many people think that the great comedy of the past is lost and gone forever.We may no longer have Abbott& Costello,Red Skelton,Gleason&Carney,and many others who gave us great comedy,and without foul and obscene language ,with us; but Rick& Bubba show that it can still be done and in a way that is enjoyable and totally acceptable to everyone.

That's the way to go
Helpful Votes: 0 out of 0 total.
Review Date: 2007-11-02
Loved it!! Too funny all the way around and so typically southern. I know these guys from way back and they are just as funny everyday. Radio show is a hoot!!

Great Book
Helpful Votes: 1 out of 1 total.
Review Date: 2007-10-05
My family has enjoyed everything about the book and CD. We appreciate the Christian witness of Rick and Bubba.

gotta love um!
Helpful Votes: 1 out of 1 total.
Review Date: 2007-06-02
if you are not familiar with there two guys - this book is a must have. just 2 "good ole boys". try it - you'll like it!

Funny funny book
Helpful Votes: 2 out of 2 total.
Review Date: 2007-07-09
This book is really funny but the best chapters are the last three chapters where each of the men explain how their lives have changed since they received Jesus Christ as their Lord and Savior.

Excellent reading!!

Book-to-bill
Cancer-Free: Your Guide to Gentle, Non-toxic Healing (Third Edition)
Published in Paperback by Booklocker.com, Inc. (2007-04-23)
Author: Bill Henderson
List price: $37.00
New price: $29.95
Used price: $29.34

Average review score:

Great Book
Helpful Votes: 0 out of 0 total.
Review Date: 2009-04-29
I research alot and found this book very interesting. The book is full of wonderful things that can be done if you or your loved one has cancer. It's a good read just for prevention also. Chances are, one day we are going to get the diagnosis of heart disease or cancer and I think the more information that we have on hand the better off we are when that diagnosis comes along. Knowledge is Power. Have this book in your library!

Super book with tons of info
Helpful Votes: 1 out of 1 total.
Review Date: 2009-03-30
Anyone with cancer needs this book. Anyone who knows someone with cancer needs to buy them this book. I have passed it around to several people I know who are struggling with conventional cancer treatments. This book is definitely worth the money!

FDA
Helpful Votes: 2 out of 4 total.
Review Date: 2009-05-29
I was reading the 1 star review. What an idiot.

The FDA is the biggest POS we have to deal with today. Big Pharma is out of control. Instead of 1 in 8000 cases of cancer each year (yesteryear) we are almost to 1 out of 2 persons getting cancer within their lifetime. BY ALL MEANS lets use the proven FDA method. Geez.

Alternative methods are the way to go. Using what our ancestors learned from the Indians for one. (Essiac Tea).

Vitamins, juices, limited (no is better) meats, herbs, etc. have been proven FAR MORE than any so called FDA or "BIG PHARMA" treatment. Chemo is poison.

This government (owned by big business) is in the business of treating cancer not curing it. The foods we eat lead to the cancers we have. Steroids in meat, chemicals in most everything produced (read the ingredients and see how many you cannot even pronounce), chemtrails (for those who are not blind), etc. Big business rules this government and our media. Try and watch a TV program without a "drug commercial"... Hell, we have drugs prescribed to deal the fungus under our toenails. Drugs are freely prescribed to children. The best "first step" to any treatment or cure is to use one's own mind.

I have cancer and while I haven't read this book (yet) I move one step closer to buying it when I see someone use the FDA or "Big Pharma" as some sort of "must do" reference.

WAKE UP AMERICA!

must read.
Helpful Votes: 2 out of 2 total.
Review Date: 2009-04-12
a bit detailed if this is the first book you read on alternative cancer treatment. persevere, as it is a fabulous guide to amazing cancer alternatives. my dad is following many of Bill Henderson's suggested treatments to literally AMAZING results. we are thrilled. thank you Bill.
STOP EVERYTHING AND READ THIS BOOK!

A GREAT source of Information and alternate Cancer HEALING mETHODS
Helpful Votes: 3 out of 3 total.
Review Date: 2009-04-06
Everyone who has or is susceptable to Cancer must buy this book. There is an exceptional ammount of valuable information and TRUTH that is hard to come by when dealing with Cancer. I would have liked to have had this book before I had Prostate surgery. I might have saved myself alot of pain and money and be cured at the same time. I am now playing the wait and see game but I am also using the method described in this book on page 124 and the test on page 134. I will know more in 6 weeks if my second test (pg 134) is below 49. Get this book and see the alternatives that are available instead of Chemo or Radiation.

Book-to-bill
Gaia's Garden: A Guide to Home-Scale Permaculture
Published in Paperback by Chelsea Green (2001-04-01)
Author: Toby Hemenway
List price: $34.95
New price: $36.96
Used price: $37.70

Average review score:

now in a 2nd edition...
Helpful Votes: 0 out of 0 total.
Review Date: 2009-05-10
(which amazon sells but doesn't link to here on the purchasing options, perhaps due to the different ISBN: 1603580298 - fyi. it's got a whole new chapter, which this review does not reflect [remember, that's a different book with a different ISBN...])

I've read the whole book, and am rereading it now (seeing as it's about that time of year). 'Gaia's Garden' provides a wide arrange of topics and tactics regarding edible home landscaping, be they swales (methods of water absorbtion into the ground), chicken tractors, companion planting (with a few great and extended examples, much better detailed than I've seen in any other book yet), beneficiaries, and more. It's been a long while since I've read it entirely through, but I still recall feeling, at least towards the end, that many of the points were being weakly reiterated (at least in comparison to earlier in the book), somewhat tied together, but that they didn't really add too much to the whole of the book. Again, it's been a while, and this second reading may provide a contrary perspective.

Nonetheless, seeing as I've yet to encounter another book which covers half as much, that gives great examples of such, and a number of tables of plants for various uses, then don't forget about the good writing and lots of real world examples, and 'Gaia's Garden' still receives five stars by the likes of me.

p.s. 'Edible Forest Gardens' is also great (at least the first volume, wading through the second more technical one now), which I purchased with Gaia's Garden, and glad both were bought -- one is primarily about tree crops, and not so much in the way of utilizing annual garden vegetables (rightfully so, as Toensmeier has put out since then another book, 'Perennial Vegetables' [look it up on Chelsea Green's website, there's a good 10+ minutes of video with the author going through his garden, showing off some of the diversity of his perennial veg]), whereas Hemenway's book does cover annuals to some extent, with no less than two examples of good polycultures of them (extended throughout the season, even).

Great Read
Helpful Votes: 0 out of 0 total.
Review Date: 2008-12-22
I haven't made my way through the whole book yet, but what a great start - good organization, fabulous ideas and examples, nice mix of philosophy and method, more than ample motivation and inspiration to start my own food forest!

Eye-Opening
Helpful Votes: 1 out of 1 total.
Review Date: 2008-12-06
Maybe I'm naive and uninformed, but I found this book eye-opening. I did read it a couple years ago now, but its ideas and principles were fascinating to me. Much of what it recommends, I was already doing, because most of my gardening techniques come from foggy memories of my grandmothers and their gardens. Because both my grandmothers were pretty poor (dirt poor?), they couldn't afford pesticides or herbicides or irrigation or manicured lawns. So, they built up beautiful gardens with crush planting and recycling of resources and careful siting of particular plants. They knew their space and their plants, and they never wasted anything. I try to do what they did and expand on it through what I can learn from books. This book gave me a lot in terms of principles for what I do and why I do it. What I maybe understood on an intuitive level or didn't understand at all but just did, this book provided a foundation for and then built further on that foundation. I'm always in search of more books of this type -- that address how a home-owner can use some of the principles of permaculture and ideas for minimizing work and human input in the garden through more "natural" methods of gardening. Too few books seem to try to tackle such issues on a small scale for single homes. This book was a great start. So, if you didn't have grandmothers like mine but you're interested in learning how to make the most of your garden with the least human input, start with this book.

Old Idea... new to me!
Helpful Votes: 3 out of 3 total.
Review Date: 2009-01-21
I found this book to be a delightfully inspirational blend of stories, facts and a common sense approach to the home garden environment, although, I would not use this book as a definitive "how to guide".

I think this books main value is in its provocative manner. I read it, and two weeks later have started a plethora of mini permaculture experiments. I searched around my home to find my "micro-environments" and have started to identify my "weeds" to see what they can tell me about my soil conditions. I even found a "weed" growing plentifully in my backyard, was actually an herb!

I recommend this book especially for those new or just beginning to explore the wide world of the home garden.

got my money's worth in one season, for just one technique from this book
Helpful Votes: 5 out of 5 total.
Review Date: 2008-09-09
The Library journal review does a huge disservice to this book.

Imagine a beautiful, highly productive, virtually weed-free,

drought-resistant, inexpensive, low-maintenance and ecologically sound

garden bed in your yard. It sounds impossible, but it is very simple

and only requires a few hours to create this fall, no digging required.

You can put to use the bounty of leaves and/or pine needles that are

provided for free to almost every suburbanite in the fall. This

is the ideal time, as the bed is better if it can break down over the

winter.

I have been gardening for about 25 years, and wish had I had heard of

this method sooner. It is perfect, especially for those who are not

physically able to dig, till or do a lot of weeding or simply have very

little time for gardening.

It involves piling up and wetting down 8 -12 inches of layers of

organic matter (we used leaves and some manure) on top of a thin layer

of newspapers or cardboard, with a small amount of amendments such as

greensand, lime and rock phosphate and manure underneath the paper. On

the top is a 1-2 inch layer of mulch (we used white pine needles), to

keep in moisture and suppress weeds. Come spring, you simply push aside

the top mulch and plant seedlings.

This 'sheet mulching' method came from this wonderful book by Toby

Hemenway. We have several sheet mulch beds this

year, and they are outrageously productive. For example, one 4' x 9'

bed in a very sunny spot, contains 6 large tomato plants, 3 sweet

pepper plants, 3 cucumber vines on a trellis, a short row of

sunflowers, one summer squash plant, and 7 winter squash plants. I

find this amazing considering that the ground underneath is very poor,

sandy and barely supported grass.


With apologies to Mae West, I have learned a big lesson, it's not the soil

in your life, it's the life in your soil!

I bought this book in January and have many times over saved the price in
time, mulch and bought amendments using ONLY the sheet mulch idea.

Book-to-bill
US Constitution, Declaration of Independence, Articles of Confederation, Bill of Rights, and Guide to US Government
Published in Kindle Edition by MobileReference (2007-05-01)
Authors: MobileReference and mobi
List price: $19.99
New price: $4.95

Average review score:

Review for Kindle edition
Helpful Votes: 0 out of 0 total.
Review Date: 2009-06-16
Very well organized book. Active table of contents has links to all articles and amendments. The book also has historical information and interpretation of each article.

Love it or leave it
Helpful Votes: 0 out of 0 total.
Review Date: 2009-06-14
Read this so you will understand what our country is suppose to be about instead of what it has become.

Very Handy
Helpful Votes: 0 out of 0 total.
Review Date: 2009-04-25
A very nice size for the American who would like to learn more of what their country was Founded on. Very durable cover, pages are good quality. I expect to have this item for quite a while. Excellent for memorization. Every True Patriot needs to brush up on the Constitution these days...

Carry it with you!
Helpful Votes: 1 out of 1 total.
Review Date: 2009-04-21
I think this is the most important book (next to a bible of one's choice). I give a copy to every High School and College Graduate I know so they can remember our Founding Fathers and Founding Principles/ Values.

An excellent resource
Helpful Votes: 1 out of 1 total.
Review Date: 2009-04-10
I bought this book in lots of a dozen or more. When I taught the Citizenship in the Nation merit badge for my son's Boy Scout Troop, each Scout received their own copy. Then they were quizzed on the contents.

This Cato Institute publication encourages you to read these important documents for yourself and learn the intentions of America's founders.

Book-to-bill
Supernatural Power of a Transformed Mind Audio Book: Access to a Life of Miracles
Published in Audio CD by Destiny Image (2008-07-01)
Author: Bill Johnson
List price: $34.99
New price: $21.75
Used price: $25.40

Average review score:

Supernatural Mind
Helpful Votes: 0 out of 0 total.
Review Date: 2009-07-04
Excellent Book for the supernatural power of a Transformed Mind. This is truly a book of miracles. Just as advertised.

The Supernatural Power of the Transformmed Mind
Helpful Votes: 0 out of 0 total.
Review Date: 2009-02-02
It is a great book. It teaches Christians us how we as Christians can use the Holy Spirit within us to effect our relationship with God and how God wants to be closer to us and to communicate with us and how to bring his Kingdom here down on the earth.


More More More!!!
Helpful Votes: 0 out of 0 total.
Review Date: 2008-12-08
Spiritual Meat!! That's what I call this book! The bible tells us we can do the things that Jesus did and MORE!! This book shows you how to transform your relationship with God so that a life of miracles, signs and wonders can be a reality for you! This book along with 'When Heaven Invades Earth', has revolutionised the way I view my life as a woman of God, and the roll he has intended for each and everyone of us!! AWESOME book!! AMEN!

I am changed because I read this book.
Helpful Votes: 0 out of 0 total.
Review Date: 2008-11-14
You need to read it for yourself to believe you can change the way you think permanently.

Fresh, real, biblical, and useful
Helpful Votes: 0 out of 0 total.
Review Date: 2008-10-03
Bill Johnson has a moderate literary mind but his subject matter is so essential and so overlooked in our world of Christian philosophizing and psychobabble. Anyone asking the question: I'm saved; what next? should buy this book. The answers are not easy, but Johnson does a great job of exploring God's nature. If you're an atheist or a skeptic looking for something serious in Christianity, this is your best bet. Johnson's biblical teaching is so crucial and it addresses the universal yearnings which literary figures such as Chekhov or O'Connor so eloquently pose. Jesus actually is the long-neglected answer to these unsatisfied yearnings.

Book-to-bill
Calvin and Hobbes: Sunday Pages 1985-1995
Published in Paperback by Andrews McMeel Publishing (2001-09-15)
Author: Bill Watterson
List price: $14.95
New price: $4.73
Used price: $2.66
Collectible price: $14.95

Average review score:

Calvin and hobbes rule
Helpful Votes: 0 out of 0 total.
Review Date: 2009-01-31
everyone needs to on e at least one calvin and hobbes book. these guys were the ONLY reason i even opened the funnies every day.

Great buy
Helpful Votes: 0 out of 0 total.
Review Date: 2007-05-25
The book was in great price, and it arrived in great condition. The best thing was, however, the promptness of the delivery!! Thank you very much.

a little bit of perspective...and a lot of fun
Helpful Votes: 3 out of 4 total.
Review Date: 2005-03-06
The commentary provided by the author on each of the Sunday cominc cartoon included in the collection in itself is worth the book. Each cartoon is presented twice, though. The left panel is similar to the sketches and the right hand presents the same cartoon in color. Each of the two pages provide a narrative related to the specific cartoon - explaining the artistic characteristics and inspiration for the cartoon....All in all, an excellent addition to any Calvin fan (and which intelligent reader isnt!)

Great Look Behind the Scenes
Helpful Votes: 3 out of 5 total.
Review Date: 2004-12-24
For the eleven years that it ran (1985-1995), Waterson's "Calvin and Hobbes" comic strip was one of the greatest ever. His genius is reflected in a combination of brilliant images, imaginative story lines, unpredictable situations, and just the fun, love, and silliness of a little boy and his stuffed tiger. I have a few of the large format books, and I get a bit tired by Watterson's gassy forewords, in which he never fails to yak on and on about the cruel cartoon industry with its shrinking sizes, loss of artistic greatness, and insistence on merchandising every successful strip. Whatever. He does it again in this book, so you'll have to skip past that. The book doubled as the exhibit catalog for a showing of Watterson's works at Ohio State a few years ago. The interesting pages are dozens of Sunday strips with his personal comments under most of them. They appear in both the original draft and the final colored form (though personally, I didn't see much value added in running the same strip twice --in black-and-white and then in color). But it is fun to page through and laugh again at some of the most creative, clever, humorous, and well-drawn strips ever.

Insightful looks at classic sunday strips
Helpful Votes: 5 out of 5 total.
Review Date: 2004-05-13
Calvin & Hobbes was much more than a really good newspaper comic strip.

Created by Bill Watterson, Calvin & Hobbes will be hailed among the greatest ever created, right alongside Peanuts and Krazy Kat for its creativity, scope of influence and the enjoyment it offered the reader. It was a strip capable of being all things gleeful and all things sad, all things goofy and all things serious.

Bill Watterson's genius cannot be overstated. He was a master of the comic form. He somehow managed to be funny, clever, touching, insightful, warm, cynical, uplifting, devious, nostalgic, and mischievous, all in the space of a little three- or four-panel comic strip.

And his Sunday strips? A feast. His use of space and color, especially in the strip's later years, was masterful. He knew how to work a page like no other.

In this collection, some of the best Sunday strips are collected in glorious color. Each is amended with footnotes and annotations by the creator himself, along with early pre-newspaper versions of the strips. While many of these can be found elsewhere, this collection is a nice look back at some favorites, made even better by the insight and observations of the man who drew them. Even those intimately familiar with these cartoons will learn something new about the craft of comic creation through his annotations.

Each comic strip is a story - and for longtime Calvin & Hobbes readers, a memory. That final strip, with its clean slate of white snow into which Calvin and Hobbes disappear, talking of discovery and exploring ... just fantastic.

If you're a fan of Watterson's work and Calvin & Hobbes, you owe it to yourself to pick this up.

Book-to-bill
Meet and Grow Rich: How to Easily Create and Operate Your Own "Mastermind" Group for Health, Wealth, and More
Published in Hardcover by Wiley (2006-08-18)
Authors: Joe Vitale and Bill Hibbler
List price: $24.95
New price: $13.00
Used price: $11.85

Average review score:

New twist on a proven concept
Helpful Votes: 1 out of 1 total.
Review Date: 2009-06-30
Very timely information for today's world. I was familiar with MasterMind groups for prayer circles in churches, but hadn't considered it for everyday use and business use such as this. Lots of good examples and instruction. A very easy read.

Insightful and practical
Helpful Votes: 1 out of 1 total.
Review Date: 2009-04-22
Although I have just finishing reading the book and will put it in practice, the story and suggestions seem invaluable to beginners who want to run a Mastermind group. Hopefully, I have enough knowledge to avoid some of the obvious pitfalls.

Best advice on mastermind groups!
Helpful Votes: 1 out of 1 total.
Review Date: 2009-02-22
I really liked this book for its simple though extensive coverage of the subject. I've read good advice on all aspects of creating and running a mastermind group, along with interesting real life examples.
Very practical and realistic and easy to understand and follow.
Excellent value for money!

Meet & Grow Rich
Helpful Votes: 1 out of 1 total.
Review Date: 2009-02-01
Succeeding at work and life is not an easy task. Often it feels like it's you against the world. But, what would it be like if you had a support group that could advise, encourage and inspire you? What if this support group could help you focus on your goals and achieve them faster? Would you take advantage of such group, if existed? Napoleon Hill, the author of "Think and Grow Rich" has long advocated the use of "mastermind" group. It is a powerful alliance between people who help support and enlighten each other on the road to success. Even though this group usually concentrates on "wealth" and "financial freedom", it can be developed to focus on almost anything. This book shows how an effective mastermind group works. In addition, this complete resource includes tips and tactics from a long list of contributors, each with first hand knowledge on the subject. It is wise, witty and powerful. Digest this book and you will be able to create an effective mastermind group.

The Fastest Way To Wealth And Success
Helpful Votes: 4 out of 6 total.
Review Date: 2008-03-29
Watch Video Here: http://www.amazon.com/review/R21LH09NLC588Y The fastest way to create wealth and success in your life is to use the principles of mastermind groups first introduced by Napoleon Hill best selling author of Think and Grow Rich. When you understand the principles you will accelerate your results to new heights much faster and easier than you ever imagined possible.

Meet and Grow Rich gives you multiple examples of how to run a mastermind group effectively so you can produce the results you want in your life quickly and easily. It also cuts down your learning curve to success.

Profiting in Turbulent Times

Wealth Without a Job: The Entrepreneur's Guide to Freedom and Security Beyond the 9 to 5 Lifestyle

Laid Off? Don't Stress! How to Get from Mad to Glad

Book-to-bill
Key to the Treasure (Liza, Bill & Jed Mysteries)
Published in Paperback by Yearling (1980-04-15)
Author: Peggy Parish
List price: $5.99
New price: $2.43
Used price: $0.01
Collectible price: $15.00

Average review score:

book reivew
Helpful Votes: 0 out of 0 total.
Review Date: 2006-09-05
It was a good book for young children. There grandparents hide a treasure.

Wow, takes me way back...
Helpful Votes: 1 out of 1 total.
Review Date: 2007-03-31
1979. I was 7 years old. Found this masterpiece in the elementary school library one day. This book changed my childhood; it introduced the concept of mystery and adventure. It's effects - lasting. Now 35, it's the year 2007, and I once again stumble upon "Key to the Treasure". Life is great. Nostalgia warms my soul. Kids: enjoy your childhood - read as many books as you can. These years are the BEST of your life.

Thank you Mrs. Parish for the memories!

Now... it's on to "The Mystery of Chimney Rock"...

Loved it as a kid
Helpful Votes: 1 out of 1 total.
Review Date: 2006-03-09
Have you ever searched for hidden treasure? Jed and his twin siblings Bill and Liza do just that in The Key to the Treasure. These three adventurous youngsters must solve clues and do it secretly so that they can surprise their grandparents. Along the way they often learn to set aside their differences and work together.
The three kids were staying with their grandparents for the summer when they accidentally stumbled upon the clue to a treasure their great-great grandfather had hidden over a hundred years ago. Using their wits they solve clues and overcome obstacles to help them find the key to the treasure. Some of the things they encounter are a hissing goose, a mischievous little boy, paper that is so old it falls apart, wasps, and moldy pouches.
I loved this book when I was a child and still read it to my students today. I always tried to figure out the clues before the three kids and I always dreamed of hiding my own treasure for someone to find. The writing style may not be the best especially compared to books written in our day and age but it is a fun book and a quick read. I would recommend this book to anyone who likes quick mysteries and hidden treasure.

Nico's review
Helpful Votes: 1 out of 1 total.
Review Date: 2005-08-06
I thought this was a good book because there are lots of clues and it is very interesting for kids to make pretend discoveries. It was fun and there were lots of decriptions about how the treehouse looked. (Nicolas, Age 7, 3rd Grade)

Key to a Great Time
Helpful Votes: 3 out of 3 total.
Review Date: 2006-03-16
As a child I read "Key to the Treasure" by Peggy Parish at least three times, if not more. I became enraptured with the story line from the very beginning as the accidental discovery of a piece of paper rolled up in an old Indian war bonnet turns into the adventure of a lifetime for three young children.

What I enjoy most about Peggy Parish's book is that it is fiction based on facts. This lends a great deal of believability to the story while providing young readers with glimpses of a time when life was far more simple and yet much more fun. For this reason alone I purchased a new copy of the book for my nine-year-old daughter.

I highly recommend "Key to the Treasure" for children ages seven through twelve who enjoy reading and also enjoy using their imagination. Many hours of pleasure are sure to be derived from this book that I believe to be a classic children's story.

Book-to-bill
Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
Published in Paperback by McGraw-Hill (2004-10-25)
Author: Bill Stinnett
List price: $16.95
New price: $8.28
Used price: $3.64

Average review score:

Buy this book!
Helpful Votes: 0 out of 0 total.
Review Date: 2009-03-15
As a salesperson you need to be continuously sharpening your saw....this book helps you get in the head of your CEO/CFO and sell in the "C" level. Most people in sales are afraid to talk to people in the "C" level because they speak a different language...Bill gives you the key to do that...he teaches research methods that you need to be doing and how to tie their goals to your product..that is how you make the sale at the "C" level!

I am just blown away at the thoroughness, quality of process and thought that has gone into this book
Helpful Votes: 0 out of 0 total.
Review Date: 2008-03-16

I am always looking for what I think is the best sales book to recommend. This is the book for B2B sales this year. A very high sales performer, Bill Stinnett has really hit the mark with this book. If you coupled the strategies and methods of Stinnett with the strategies and tactics used by Bill Freese, (Question Based Selling) you could build the ultimate sales machine in your company. I am just blown away at the thoroughness, quality of process and thought that has gone into this book. When I asked Bill for a review copy he arranged to call me to find out where I was coming from and what I did with the reviews. This gentleman dots the i's and crosses the t's.

Buy it, read it, and keep it on your read often, do not lend bookshelf. Of course if you are content with the status quo, this book will only make you realize how much more there is out there. I am really pumped by Stinnett!

An Invaluable Resource
Helpful Votes: 0 out of 0 total.
Review Date: 2007-03-11
If you want to improve your sales and connect better with your customers, buy this book! Each chapter is full of "aha!" insights that will enhance your understanding of your customer's needs.

Stinnett is an apostle of the "diagnostic approach" to selling, in which the seller undertakes a process of discovery to identify what results the customer is trying to achieve. The focus is always on the customer--his motive, the urgency of reaching the objective, the consequences of doing nothing and remaining where he is, the expected payback from attaining the objective, the resources the customer has available to devote to the effort, and the risks he will face in moving in a new direction. These "Action Drivers," Stinnett explains, govern and control just about every buying decision. If a sale falls through, chances are that one of these "Action Drivers" was missing.

In the first half of the "Think Like Your Customer," Stinnett analyzes how buyers evaluate their options and assess risk. Weeks after reading the book, I still open it up and turn to the chart on page 49, where Stinnett lists the eight major types of value your customer may be attempting to derive from a relationship with you and your company. They are:

Economic Value (increasing revenue, reducing costs, better utilization of assets)
Emotional Value (need for recognition and security)
Simplicity Value (making the easy choice and reducing headaches)
Relational Value (repaying loyalty and commitment; avoiding potential conflict)
Political and Image Value (looking good to others)
Guidance or Advice Value (access to expert advice)
Quality Value (reducing product defects; better service)
Time Value (shorten time to market; free up time for other things)

Stinnett points out for each of these denominations of value, there is a corresponding denomination of risk. Since value and risk are two sides of the same coin, a seller can increase the perceived value of his offering--and overcome prospects' perennial objections about price, by focusing carefully on the customer's concerns and reducing risk in the areas of value that are important to that particular customer.

In the second half of the book, Stinnett dissects the anatomy of the customer's buying process. Instead of focusing our attention on how we sell, Stinnett says we should concentrate on how the customer buys and--more importantly--what affirmative steps we can take to help the buyer move through each stage of the buying process that the buyer needs to traverse in order to buy from us.

Nothing in "Think Like Your Customer" is startlingly new; rather, Stinnett teaches how we can turn our thinking inside out and look at a transaction from the perspective of the buyer.

This book is well organized and highly readable; the reasoning is persuasive, and the advice is immensely practical. Immediately after reading "Think Like Your Customer," I began to conduct conversations with my clients using the tools and skills Stinnett provides. The difference in the quality of the communication was nothing short of amazing. Buy this book and profit from its wisdom!

Valuable tools to use right away
Helpful Votes: 1 out of 1 total.
Review Date: 2006-04-02
When I read books on persuasion, I'm looking for effective tools. One of the reasons I like this book is that it has valuable information I don't remember seeing elsewhere.

The chapter on what customers really want is worth far more than the price of the book. It identifies the factors that must exist for a customer to buy from us. And it teaches how to weave key questions about these factors into our informal conversation with the customer.

Another example: The book teaches how to learn what specific results a customer really wants and how to tie that to our product or service. The specific "result" a customer wants may differ greatly from the generic benefits we assume our product or service's features provide.

I've found that using Stinnett's tools to focus even more on how the customer thinks increases sales and the number of satisfied customers.

How to understand the high-probability customer's purchase process
Helpful Votes: 2 out of 2 total.
Review Date: 2007-01-31

Bill Stinnett concludes the Introduction to this book with a remarkable statement: "Now let me be clear: I don't take credit for any of these truths [culled from a variety of other sources]. I didn't make them up. They have been there all along, waiting to be observed. My life's work has been to recognize them and organize them in an effort to advance my own career and yours." Stinnett refers to popular sales methodologies which include Strategic SellingĀ®, Solution SellingĀ®, and SPIN SellingĀ®. Whatever the given methodology, its ultimate outcome is an increase in revenue which, Stinnett duly acknowledges, can be accomplished in three ways: maximizing sales velocity, increasing average "deal size" or the "wallet" share, and increasing customer loyalty and satisfaction.

Throughout Stinnett's narrative, his emphasis is on presenting and then explaining "a winning strategy" (actually an aggregate of several strategies) to increase his reader's understanding of how and why customers buy. The chapter titles for Part 1, "Why Customers Buy," correctly indicate how practical his approach is: What Customers Think About, What Customers Really Want, How Customers Perceive Value and Risk, The Cause and Effect of Business Value, and The Value of Customer Relationships. It should be noted that, along the way, Stinnett also offers excellent advice with regard to all manner of "how not to's" and "why nots" when formulating and then implementing what should be a cohesive, comprehensive, and cost-effective game plan to increase revenue.

To me, some of the most valuable material in the book is presented in Chapter 8 as Stinnett explains how to reverse-engineer the buying process. That is, in Stephen Covey's words, "begin with the end in mind." This is a process by which to identify what must happen before a given customer is ready to buy. Previously in Chapter 2, Stinnett introduced what he calls his "Customer Results Model" which involves a process that begins with fully understanding the prospective buyer's current situation. I agree with Stinnett that there is no inherent value (as perceived by customers) in the solution offered by a given product or service unless it will achieve the prospective buyer's desired outcomes or results. As the former CEO of Home Depot once observed, people don't buy a quarter-inch drill; they buy quarter-inch holes. In this context, the quarter-inch drill fills a gap between a current, often an urgent need and filling it.

One of this book's several reader-friendly devices is the isolation of key points presented in bold face. This facilitates and accelerates frequent review of those points later. For example:

"It's a lot easier to sell somebody something if it's positioned as a way to help them achieve a goal or an objective that they already want to achieve." (Page 15)

" Far more critical than what is valuable and important to your customer is why it is valuable and important to them." (Page 65)

"A deep, meaningful, high-trust relationship with a client who has no business disparity [i.e. compelling need], no motive to take action, or no means to take action even if they did have a motive, equals no sale. It's just a relationship." (Page 105)

"It's not what we do in our sales process, but what the customer does in their buying process, that really matters." (Page 135)

"We should spend 80 percent of our time and effort on the 20 percent of our opportunities that carry a strong urgency, motive, and consequence, because these are the deals that can close." (Page 179)

None of Stinnett's key points is a head-snappy revelation, nor does he make that claim. However, all of them - preferably reviewed in the sequence in which they are presented - offer valuable reminders of where the proper focus and emphasis should be during a high-probability customer's purchase process.

There are dozens of excellent books on the art and science of sales, and this is one of the best.

Well-done!

Book-to-bill
Rick and Bubba's Guide to the Almost Nearly Perfect Marriage
Published in Kindle Edition by Thomas Nelson (2009-06-02)
Authors: Rick Burgess and Bill Bussey
List price: $16.99
New price: $9.99

Average review score:

Awesome read and full of great advice
Helpful Votes: 0 out of 0 total.
Review Date: 2009-07-04
Rick and Bubba are full of great advice and have a hilarious way of sharing ideas on how to make your marriage wonderful!

Great, as usual!
Helpful Votes: 0 out of 0 total.
Review Date: 2009-07-04
Rick and Bubba always deliver and this book is no exception. The CD (included with the book) by itself is worth the price. Always funny - because their stories hit so close to home.

Very Good and Funny read
Helpful Votes: 0 out of 0 total.
Review Date: 2009-07-04
This is a great book for new and old married couples that will help them make fun of there relationship.

as usual they hit the mark!
Helpful Votes: 0 out of 0 total.
Review Date: 2009-07-04
as usual they hit the mark, i have all their books and was not disappointed with this one either. long long time listener to R & B and forever fan! good to have this type of moral, honest and Christian guys on the radio and writing insightful (and funny) and helpful advice. i had heard most of the stories from the show but loved reading about them again!
S. Worley
Boaz, AL

Get a clue!
Helpful Votes: 0 out of 0 total.
Review Date: 2009-07-04
This book was requested by my 27 year old son who was married in June. He read it (probably the first book he ever read all the way through) and had his wife to be read it. They both related that it was very helpful and informative and are still married one week later!


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