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An inspiring view of the Apollo program
Apollo : An Eyewitness Account By Astronaut/Explorer Artist/
He's the best!
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House Calls at the Roof of the WorldWrapped in a demanding profession, he sees some of his boyhood aspirations slipping away. Kamler finds an unexpected lull in his life. Seizing the chance, he enrolls in a rock climbing course, and enters the world of climbers. Moving to mountaineering, he rearranges professional requirements to slip away to South America. On his return, rather than the disdain he thinks he'll find for his shirking his profession, he sees that others give him wistful respect; their own lives a tangle of obligations that seem to keep them pinned to the lowlands, away from the peaks of their own dreams.
He finds mountaineering a social crossroads, where climbers from disparate backgrounds meet and share intense experiences. Eventually he's invited to go to Everest. While a good climber, he knows that his experience is below that of most expedition members. But he benefits from a sort of "affirmative action program for doctors." He shares with us not only his experiences, but also his inner self. Will he be able to meet medical challenges at altitudes where the body degenerates and all medical supplies came in by yak? And will he be able to climb well enough not to let down his comrades.
Even before he takes us to base camp he entertains with the exotic. In Katmandu a dog seizes a piece of meat. A customer grabs it and finally wins a tug-of-war. She then returns the meat to the bucket and buys the contents, going home to cook dinner. At his hotel, truck diesel exhaust penetrating the window's gaps serves as Kamler's alarm clock. He tries to escape the fumes in the bathroom, where he finds his roommate doing sit-ups. He is immediately struck by two discordant thoughts. The first is that doing sit-ups just before trekking to base camp isn't likely to help fitness. Equally strongly, he has to stifle the fear "I should be doing sit-ups too!"
Base camp is a collection of modern fabrics, alloys, and communications gear. But it is also an ironic blend of yak dung, juniper smoke from the altar, and prayer flags. The Sherpa's cultural attitudes are an interesting counterpoint to the immigrant climber's. On a later trip, longing for word from home before starting to climb, Kamler's group tells a Sherpa that they will give him a prized pair of sunglasses if he gets to the post office and back in three days - a significant challenge. He returns in time. When asked for the mail, he says the post office was closed and he couldn't wait or he'd be late. He couldn't understand why the Americans were disappointed; he did as asked. They gave him the glasses.
He sets up the highest medical practice in the world. As the climb gets closer, complaints loom larger from his patients. He treats not only the body, but also salves the apprehensions of his patients. The Sherpas present differently. One casually came by asking for help with back pain. "How long?" "Six years." Treating six years of chronic back pain on the Khumbu Glacier is a bit much, but sending him away sends the wrong message. Kamler starts a complete physical exam, stopping only when he thinks enough time has passed. Nodding sagely, he dispenses an anti-inflammatory. Heck, it might even help. A day later Kamler learns that "Dr. Sab" has cured the back pain.
Kamler records several trips to Everest. As a physician, he always sees firsthand the frailty of the human body when nature's immutable forces, so savage here, catch men unaware or weakened. High altitude problems force Kamler to send climbers lower, away from their goal. And massive trauma is often the result of errors or of twists of fate. As chance would have it, in 1996 Kamler's group is a day behind several parties who are caught by a severe storm while descending late from the summit. These events have been well recorded by John Krakauer, Anatoli Boukreev, and David Breashears. Fate has placed Kamler at camp III, the highest physician in the world at that moment. He treats Beck Weathers and Makalu Gao. Their survival was a combination of incredible luck, or amazing fate, or perhaps karma, the skills of the mountaineers, the highest helicopter rescue in the world, and Kamler and a second climbing physician.
Why face these challenges? Kamler offers "Danger in the mountains is a reason not to climb, but it's also a reason to climb. It's not thrill seeking. Accepting risk means you gain immediate direct control of your life. It forces open your senses and puts your mind into sharp focus. You become a keen observer of nature's grand design and quiet nuances." The grinding drone of daily existence in western society comes from the amorphous challenges that overwhelm us. "Stress comes from expending one's strength in poorly defined problems and over which you have limited control. ... Meeting tough challenges that are sharply in focus is energizing."
Kamler has never made it to the summit of Everest. Weather has kept him off it, directly and indirectly. More importantly, he measured himself both as a climber and a person, and proven he was more than up to his challenges. Once a climber was descending with pulmonary edema, dropping to a lower elevation in hopes of reversing the fluid build up in his lungs so as not to drown thousands of feet above sea level. He saw another climber coming up to meet him. "Please God, let that be Ken." It was.
A Book of Tragedy ,Victory, and Human Endurance
excellent account as doctor on Everest....The misleading title refered to the fact that I thought the book was more or less about that 1996 Everest climbing season that took so many lives. That section only took up a small portion of the book. Much of the book involves his other expeditions up to Everest. While not boring reading material, like most I probably expected more on that 1996 climbing season.

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Epic Adventure - All Time ClassicI originally bought and read this book through my love of horses and interest in Pakistan. There are so many stories in this book, so decriptive and well written that I could not stop reading it. On the train, lunch break at work, all through the night - you won't want to stop. His knowledge of horses, the land and people is remarkable and an escape from any mundane aspects that you may have in your life.
My boyfriend who is from Peshawar and Swat was simply addicted to this book (despite the fact he has no interest in horses). He has travelled through many of the places mentioned in this book and even knows some of the buildings like the courthouse which they slept in. He was in absolute amazement that a westerner could so thoroughly understand his pukhtun culture and language. He felt that it was written by a fellow pathan rather than an Irish American. The thoughts and sentiments were exactly what he has been brought up to understand. From his opinion, I feel confident in asserting this book's value as a true depiction of the NWFP and surrounding areas.
CuChullaine O'Reilly (Asadullah Khan) has written the best book I have ever read on Pakistan or horses. This book will find a treasured place on any bookcase.
Khyber Knights
"No tale of timid travels"
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The Irony of Iron Coffins
Absolutely the Best!The book follows Werner's career as a U-Boat officer that starts at the beginning of WWII. He talks about the initial glory and successes of the German U-Boat campaign against the British and he follows the war as the tide changes against Germany. Werner describes reports of boat after boat being sunk and most of his fellow commanders being killed at sea and he shares his thoughts as he continues to bring his boat to sea in spite of almost a guarantee of being killed.
I can't recommend this book strongly enough. It is the BEST submarine saga that I have read to date and it is also a tribute to men who have gone to sea in defense of their country.
Best U boat book ever!!!
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Iraq: A Fascinating Look Behind the HeadlinesAs an Air Force intelligence officer, a Middle East veteran, and a fluent Arabic speaker, Rick had seen the Iraqis, first as an ally, and later as an adversary, as the title suggests. Early in the book he tells us about visiting Iraq during its long war with Iran. He visited areas of grinding combat around Al-Basrah and observed, as an ally, the army we would later face in the Persian Gulf War. His unique, first-hand observations would be invaluable later. He also entertains us with stories of life in Baghdad, once even escaping his Iraqi escort and conversing in Arabic with surprised ordinary Iraqis in the marketplace.
Later in the book, he gives us an insider's view as General Schwarzkopf's interpreter at the meeting at Safwan where Iraq was to receive surrender terms. Asked to translate instructions to the senior Iraqi representative, Rick tells us, "I translated the words into Arabic; the Iraqi interpreter, a brigadier who had spent several years living in Michigan, nodded to Sultan Hashim that my translation was correct." He ties many of his experiences together at a meeting later in the book when he finds himself facing an Iraqi major with whom he had worked during the Iran-Iraq war. "I was stunned to be now face-to-face with Majid Al-Hilawi, whom I had not seen since my last night in Baghdad at the end of the US-Iraq military relationship in 1988. I simply walked over to where Majid was sitting and offered my hand which he took warmly."
Rick Francona makes us feel like a personal witness to all these events. This is a great story from an observant eyewitness. It is all the more compelling because we saw the highlights on CNN and many of the observations will probably be relevant far into the future.
HIGHLY recommended.Also, readers will learn how the politics of realism comes into play in the Middle East -- from US involvement in the Iran/Iraq war to the decision to end the Gulf War without moving into Baghdad.
Francona has written an extremely readable history. This book belongs on the shelves of historians, collectors, and military history buffs.
Quick And Informative ReadThis book assumes the reader has something of a military background, which isn't an issue to me but I can imagine some people struggling w/the story. If your interested in military history in the mideast, you can easily afford the day or two it will take to read this.

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Campaign that changed the War in the Pacific
Cant put the book downHe provides interesting breakdown tables of casualties after each major battle. I especially liked the way the author analyzes mistakes that were made by both sides. His critiques of Adms. Ghormley and Fletcher was especially interesting. The final concluding chapter was als very excellent as it gives a good tactical and strategic summary of the whole campaign.
The only minor quibble I had was with the comparatively short (comapred to the land and sea) coverage on the air aspects. More personal details on the airmen who particpated would be better since the author himself stated that control of Henderson Field was instrumental to the Japanese inability to resupply their land forces, and the eventual win. The daily listing of air casualties over-claimed/suffered by both sides gets a bit numbing after a while.
virtual realityThis is written with grateful thanks to those brave men, and to all the brave women and men who have followed. They are truly the linchpin of our freedom.

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Truth, Lies and Advertising...Ad Students take note...I did!In Steel's eyes, the most effective advertising involves consumers in two critical areas; one, consumers must take part in the development of communication and two, consumers must be involved in the communication itself. Simply put, creating dialogue with consumers will allow advertisers to know exactly what consumers actually want in a brand and product, and consumers should not be told what to think, but they should be given persuasive facts and allowed to make up their own minds.
As Director of Account Planning and Vice Chairman for by Goodby, Silverstein & Partners in San Francisco, Steel has helped create several consumer-centric campaigns such as the "Got Milk" campaign for the California Fluid Milk Processors Advisory Board and the "See What Develops" campaign for the Polaroid Corporation. Steel has also planned successful campaigns for the Northern California Honda Dealers Advertising Association, Norwegian Cruise Lines, and Chevy's Mexican Restaurants. Each of these advertising campaigns are described in great detail and serve as wonderful examples of how Steel's consumer focused philosophy of performing comprehensive research or even "eaves-dropping" on consumers helps breed advertising success.
Steel also makes excellent points by including the opinions of some of the most influential fathers of modern advertising. Ad pioneers such as Leo Burnett, David Ogilvy, Rich Silverstein, Stanley Pollet, and Jay Chiat each appear throughout the book via quotes or clever anecdotes Although these admen's opinions may not be considered entirely precise and applicable by today's standards, Steel uses each person's suggestions to clearly illustrate points related to successful account planning.
Lastly, the four keys to what makes a successful account planner are absolutely classic. Steel's advice that great account planners should be able to provide important information necessary to make informed decisions, should be able to spend more time listening than talking, should possess a chameleonesque quality that fosters unique relationships with different types of people, and in true humorous Steel fashion he sums up the characteristics with, great account planners should simply "have something weird about them!" So even if we don't all dream of planning the next award winning ad campaign, at least we know in some "weird" way we're one-quarter of the way there.
Account planning well-explained by a proven expertSteele's approach is rare in the advertising world for several reasons: it shows humility and common sense, honors listening to the consumer with imagination, acknowledges the importance of creative quality, is mercifully free of self-promotion, and states the limits of account planning (sometimes there are simply no insights to be found).
While this is not a "how-to" book, I particularly enjoyed some of the tools and tactics: asking focus group participants to go weeks without milk and report back on what they had missed; asking drivers to fill in a thought balloon when they see the driver of a particular brand of car.
When I was done reading the book I felt as if I had just had a witty and interesting conversation with an intelligent and insightful person. I have been sharing the book with my advertising partners ever since.
Best book on account planning we've seen yet.A great book about communication planning written by Jon Steel, the Brit who heads account planning for Goodby Silverstein & Partners. Steel and his agency are best known for developing the "got milk?" campaign.
Truth, Lies & Advertising describes the process of gathering consumer insights and turning them into potent communications.
It offers great advice about developing advertising objectives, using consumer research, and working with creative people.
Steel writes with enthusiasm and sympathy for the creative process, but he's also savvy about business realities and committed to results.
If you've ever struggled to reconcile the art of creative with the science of business, this book should interest you.

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Money Made Simple
A Must Read!!!
This book speaks the truth!!!
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Through the diaries of team members and interviews with survivors, Lansing reconstructs the months of terror and hardship the Endurance crew suffered. In October of 1915, there "were no helicopters, no Weasels, no Sno-Cats, no suitable planes. Thus their plight was naked and terrifying in its simplicity. If they were to get out--they had to get themselves out." How Shackleton did indeed get them out without the loss of a single life is at the heart of Lansing's magnificent true-life adventure tale.

Incredible but trueThis is a good book. I really enjoyed reading it. It doesn't flounder about with long-winded descriptions of everyday life, but you get a real sense of what these men went through. This was definitely a more rugged era! Mr. Lansing brings this entire adventure to life and once the final voyage begins in the book, it was extremely hard to put it down!
Startling good read
ulitmate worst case scenario handbook
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Candy for Veteran Submariners-An Enlisted man speaksBy Lee Vyborny and Don Davis
Published 2003 by New Amerian Library-243 pages/35 Photos
Lee Vyborny was an enlisted IC Nuke trained plank owner on this boat and tells an excellent story of the history of the boat, it's early financial appropriation problems and the construction of this very secret boat that was to become Rickover's "toy." It also tells of the training that he received prior to the very long design and construction of this boat that is a legend in the Submarine Service.
From the very first chapter right out of Blind Man's Bluff,
Lee tells the reader stories of the danger posed by the North Atlantic on this small wave swept boat and the harrowing recovery of a bomb from an F-14 and even mentions the nuclear warhead recovery and the search for Israel's lost boat Dakar in the Mediterranean. The terror of being trapped and stuck in the mud at great depths makes me wonder why they had any crew who stayed with the boat for any length of time/
From the first commanding officer, LCDR Dwaine Griffith to LCDR Toby Warson, who I served with in the 60's on the Patrick Henry, to the CO who bravely broached Rickover's reactor start-up procedures. He did this to save their lives. Right through to the design considerations for the NR-2, I found the book very well written. Someone mentioned the book was candy to veteran submariners and I concur.
Maybe it was because the book was written by an enlisted person is the reason I found the book really was aimed at my level and so exciting. I was thoroughly disappointed when I neared the end, in that I wanted more and more of this fabulous story.
I rate it a ***** of 5. The first "submarine" book I have ever rated this high. The book is chronologically right, militarily correct and contains stories of Admiral Rickover that are new to me.
BZ Lee and Don.
Dark Waters- An Illuminating bookI recommend this book to anyone with an interest in either submarine history and operations or the Cold War in general. My only reservation is that I wish the book were longer and had even more fascinating stories about this unique submarine and its' crew!
Fascinating little known storyLee Vyborny was one of the original crew members on the tiny NR-1, a sub that contained a midget nuclear reactor, which developed a mere 130 horsepower, of which only 60 could be used for propulsion. The crew quarters were tiny, and there was no stateroom for the commander, who would usually sleep on the floor next to the control panel. The reactor was designed so it could be operated by one man because the crew never exceeded eight people, usually only four on duty at any given time.
In an uncharacteristic mistake, Rickover tried to keep the cost of development and building down and required that as many of the ship's components as possible be purchased off-the-shelf. He was under the mistaken impression that the commercial deep sea industry was well developed and the parts standardized. At the same time, he insisted on testing these parts under the most extreme conditions. They had never been designed for the role he intended, and the result was costly failures and time spent to develop alternatives. The early computer they used was a midget and capable of only fourteen simultaneous operations, in contrast to the original PC, which could do many thousands at once.
Rickover's presence was ubiquitous. Everyone was suitably cowed, but he knew the bureaucracy well and how to manipulate them. The story of the two dead mice is illustrative. A habitability team was due for an inspection. Their job was to verify that a new ship was liveable. The NR-1 had so many discomforts for the crew, Rickover knew he might be in trouble, so he sent out an aide to find two dead mice and to hide them in the boat. The habitability team was delighted to find a dead mouse, thinking they would be able to reprimand the famous admiral. Instead, they were the ones on the receiving end. He told them they had done a terrible job and didn't belong in the Navy. "I know there were two dead mice on that boat," he shouted, "I bought them! You only found one! Get out of here!"
When lambasted by the General Accounting Office for the NR-1's cost overruns and asked to explain the excess, Rickover replied with a sarcastic letter, reprinted in full in the book, suggesting their analysis was similar to a review of Lady Chatterly's Lover by Field and Stream magazine. The letter concluded, "A cursory review of the subject report leads me to conclude that its authors, likewise, lack comprehension in the manner of accomplishing research and development. Therefore, I believe no useful purpose would be served by detailed comments on my part."
In order to withstand the enormous pressures at depths to which the little sub was expected to go, the hull had to be perfectly round. The twelve-and-a-half-foot diameter hull could be out of round by no more than 1/16th of an inch. That required special manufacturing processes. The crew had to undergo special psychological tests to see whether they could stand being cooped up in tiny spaces for long periods. Submariners who had been successful at resisting the stresses of a regular submarine wound up in fistfights after just a few days when tested under the conditions expected on the NR-1.
The boat was expected to remain under water indefinitely, but practical considerations limited the length of the voyages: food and waste. The ship had no galley, so the crew subsisted on TV dinners purchased in large quantities and kept frozen until they were needed, and when the waste tank was full, they had to surface.
Ironically, the NR-1 has outlasted larger and more famous mega-submarines. According to the author, it continues to conduct classified missions in addition to being a valuable resource for many universities and research institutes for tamer exploratory searches of the ocean's depths.